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Clothing Business – How to start a clothing business


how to start a clothing business so I
have a great question when I YouTube
viewers and yes seen love you guys who
wrote in to say dear Evan I’m 16 years
old I’m starting my own clothing retail
business since my parents don’t have a
ton of money and me either I wanted to
ask you what I should do do you think I
should get a job and introduce my first
collection to investors or not please
answer me in a video please keep doing
what you do you’ve seen this is a great
question and I’m I’m actually glad
you’re open to getting the job I have I
have two bits of advice for you the
first one is go get a job to learn the
business okay you’re 16 years old if you
start now you’re probably gonna make a
ton of mistakes and the easiest way to
learn is to model success learn from
somebody who’s already done it and now
you may be thinking Evan come on man
you’re supposed to be the entrepreneur
guy and telling me to go get a job now
how does that make any sense here’s why
it’s important okay I don’t want you to
go get a boring job okay I don’t want
you to go work for some huge company
where you’re just getting coffee for
people and you spend two years there you
haven’t learned anything I want you to
get a job to learn I want you to go find
the company that has ten employees that
has built up a business that you want to
aspire to be where you can be close to
the entrepreneur founder where you could
actually learn and make mistakes and
make context and understand how the
business works because if you just start
off in your own you’re gonna make so
many mistakes you don’t have a lot of
money you’re gonna burn through whatever
little money you have and you won’t
achieve greatness your chances are so
low of achieving greatness because
you’re gonna make so many mistakes on
your own a great model to follow is this
Bureau Wayne during Wayne started off
she was in the fashion business and she
started at Vogue and she rose up the
ranks getting promotion after promotion
after motion at Vogue and she learned
everything about the fashion business by
being one of the editors at Vogue and
she made all the contacts and she
understood what it takes when she left
vogue to start her own business
designing wedding dresses she hit the
ground running she didn’t make as many
mistakes that she would have she
had contacts she had a little bit of
money saved up right she was able to
launch his business and make it be
successful so that’s number one again
you want to go find an entrepreneur who
you respect you look up to and you can
learn a lot from and work hard like
being ideal employee don’t just do what
you’re hired to do you want to learn the
business right so get as close to the
entrepreneur founder as you can take on
as many projects as you can imagine it
was your own business because soon it’s
going to be your own business and you
want to be able to make mistakes while
getting paid this is like being paid to
go to university to learn the ropes so
find that company ok the second thing is
get started ok but start small a lot of
entrepreneurs especially in the fashion
business they see the orders right if
you want to make a deal with somebody to
supply this up to you whatever shirts
hoodies whatever you’re making the cost
per unit is so high in small quantities
right you want to order 10 t-shirts it’s
gonna cost you a lot of money you’re
gonna lose money on those 10 shirts
where these suppliers they want you
buying a thousand 5,000 10,000 shirts
that’s when the cost per unit goes down
and you see those price breaks you think
wow okay you know what to make this
worthwhile
I gotta order 5,000 shirts and you go
out you make the order you make mistakes
because it’s your first time doing it
maybe you’ve used the wrong you know
sure quality the colors don’t come out
great it’s the wrong pattern whatever it
is you’re gonna make a lot of mistakes
you spend all your money’s buying these
5,000 shirts and you’re stuck with four
thousand nine hundred and ninety seven
of them in your closet in your garage
wherever because you’ve sold three and
the rest you can’t get rid of that
happened so often and you just stuck
with all this inventory that you’ve
poured all your money into the better
way to go is to start with a print on
demand service look at Zazzle look at
cafe press whatever it is a t-shirt
print on demand service where you’re not
spending any money now you may be saying
okay Ivan well that’s great but those
guys make all the profits I barely make
any I mean I only make a dollar a shirt
and I’m selling to those guys it doesn’t
matter because the first part of your
business here isn’t to make tons of
money it’s to prove your concept what I
want you to do is go to one of those
sites and sell a hundred t-shirts sell
500 t-shirts then you know hey this
design really takes off you may have 100
100 designs that really take off and
then you know okay you know what I can
afford now to go and make this one
design that’s doing awesome for us and
do my own print run and keep all the
profits for your chances of success go
up dramatically because you’ve tested
your designs without having to spend any
money on it so one go get a job learn
from somebody in the business who has
done it was built the ideal company from
you and get as close to that founder as
possible to learn from them and to start
small don’t go out spending any money
put your designs on a print for domain
service test it make sure you get some
results make sure you get some people
buying your stuff and are excited by it
before you create your first order
believe for those you watch you like the
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