be precise if you want people to listen
to you if you want to get media you want
to get partners you want to get
customers on board with your company
then you have to quickly understand what
it is that your business does and how it
helps them and it comes from being
precise in your messaging this week I’ve
had a lot of entrepreneurs for some
reason that have come to me and have not
been precise in what they’re asking for
this morning I met with an
entrepreneurial i love the direction of
his company i love what he stands for
but as he’s telling me his story i’m
starting to get bored he’s rambling on
about all sorts of things are not
relevant or interesting and i start the
day dream i start to think about other
projects i’m working on other people
that i’m going to be meeting and i’m
fighting i’m fighting to stay with him
and to listen I’m really trying but he’s
losing me constantly and I had to stop
him halfway through and say I’m starting
to zone out but you need to really get
to the point and be precise with what it
is you’re doing and how I can help you
here today like I am here for an hour
this copper meeting to help you tell me
what I can do to help you but I was
struggling to find that answer I get it
happened to me a lot when people right
into me as well I had two emails this
week from entrepreneurs who just wrote
like a novel in their emails and I’m
scrolling and scrolling and scrolling
and scrolling and scrolling just
non-stop it seems and there’s no way I
have the time to read all of that and to
give some advice if you are trying to
reach out to successful people you’ll
find that they really value their time
that’s what makes them successful and
the more successful they are the more
they’re going to value their time and
the less time they’re going to have to
waste on something that is not relevant
interesting or helpful to them so you
have to quickly get to the point and be
precise now when somebody writes me
those crazy long emails I’ll usually
write back and I’ll say love to help you
please rewrite this and take eighty
percent of it up and it forces them to
be precise and cut down their language
into something that I can digest more
you
silly and for those who do all right
back I’ll try to help them as much as I
can and for those who don’t if they
don’t invest the time in themselves to
create copy that is relevant and
powerful then why should I waste my time
trying to help you if you have this
challenge if you are writing crazy long
emails to people and you can’t seem to
get your point across quickly all the
business advice it’s going to be really
hard to get out of people like for these
people who write into me I can’t really
even help you until I understand what it
is that you do so your biggest business
problem is condensing your thoughts into
something that people can understand and
I know it’s it can be a huge ask
especially if you’re first getting
started in the business I remember when
I had my first presentations I remember
one in particular was in dubai and i was
so nervous I got up on stage and there’s
hundreds of people in the audience my
first real presentation and I wanted to
cram so much in there that I started
talking really quickly and and sharing
everything that I could on the topic it
felt like I to add add add add add and
just share everything not miss any
detail and as a result I lost most of
the people and they came to me and said
we love your energy but we have no idea
what you were talking about and this
happens to all of us I know it’s very
nerve-wracking but it’s so important
that you practice this it’s so important
you have a good elevator pitch to
explain what it is your business is all
about and it’s so important when you’re
reaching out to people for help that
they quickly and easily understand what
you do so then they can give you some
good advice to actually help you so your
homework for today is be precise create
a quick elevator pitch that anybody can
understand what it is that you do
practice it talk to yourself in the
mirror prepare and the next time you go
out and talk to somebody let that shine
through and only say the words you need
to to get your point across believe
those are watching if you liked the
video please give it a thumbs up below
it always makes me want to do more
videos for you and I want to hear you
have to think please leave a comment
below let me know your thoughts I’d love
to do a video response for you thank you
so much and I’ll see you soon
to you if you want to get media you want
to get partners you want to get
customers on board with your company
then you have to quickly understand what
it is that your business does and how it
helps them and it comes from being
precise in your messaging this week I’ve
had a lot of entrepreneurs for some
reason that have come to me and have not
been precise in what they’re asking for
this morning I met with an
entrepreneurial i love the direction of
his company i love what he stands for
but as he’s telling me his story i’m
starting to get bored he’s rambling on
about all sorts of things are not
relevant or interesting and i start the
day dream i start to think about other
projects i’m working on other people
that i’m going to be meeting and i’m
fighting i’m fighting to stay with him
and to listen I’m really trying but he’s
losing me constantly and I had to stop
him halfway through and say I’m starting
to zone out but you need to really get
to the point and be precise with what it
is you’re doing and how I can help you
here today like I am here for an hour
this copper meeting to help you tell me
what I can do to help you but I was
struggling to find that answer I get it
happened to me a lot when people right
into me as well I had two emails this
week from entrepreneurs who just wrote
like a novel in their emails and I’m
scrolling and scrolling and scrolling
and scrolling and scrolling just
non-stop it seems and there’s no way I
have the time to read all of that and to
give some advice if you are trying to
reach out to successful people you’ll
find that they really value their time
that’s what makes them successful and
the more successful they are the more
they’re going to value their time and
the less time they’re going to have to
waste on something that is not relevant
interesting or helpful to them so you
have to quickly get to the point and be
precise now when somebody writes me
those crazy long emails I’ll usually
write back and I’ll say love to help you
please rewrite this and take eighty
percent of it up and it forces them to
be precise and cut down their language
into something that I can digest more
you
silly and for those who do all right
back I’ll try to help them as much as I
can and for those who don’t if they
don’t invest the time in themselves to
create copy that is relevant and
powerful then why should I waste my time
trying to help you if you have this
challenge if you are writing crazy long
emails to people and you can’t seem to
get your point across quickly all the
business advice it’s going to be really
hard to get out of people like for these
people who write into me I can’t really
even help you until I understand what it
is that you do so your biggest business
problem is condensing your thoughts into
something that people can understand and
I know it’s it can be a huge ask
especially if you’re first getting
started in the business I remember when
I had my first presentations I remember
one in particular was in dubai and i was
so nervous I got up on stage and there’s
hundreds of people in the audience my
first real presentation and I wanted to
cram so much in there that I started
talking really quickly and and sharing
everything that I could on the topic it
felt like I to add add add add add and
just share everything not miss any
detail and as a result I lost most of
the people and they came to me and said
we love your energy but we have no idea
what you were talking about and this
happens to all of us I know it’s very
nerve-wracking but it’s so important
that you practice this it’s so important
you have a good elevator pitch to
explain what it is your business is all
about and it’s so important when you’re
reaching out to people for help that
they quickly and easily understand what
you do so then they can give you some
good advice to actually help you so your
homework for today is be precise create
a quick elevator pitch that anybody can
understand what it is that you do
practice it talk to yourself in the
mirror prepare and the next time you go
out and talk to somebody let that shine
through and only say the words you need
to to get your point across believe
those are watching if you liked the
video please give it a thumbs up below
it always makes me want to do more
videos for you and I want to hear you
have to think please leave a comment
below let me know your thoughts I’d love
to do a video response for you thank you
so much and I’ll see you soon
Please follow and like us: