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Business Growth – What is the best method to grow my business?


what is the best method to grow my
business if I had to pick one word I
would choose partnerships when you can
partner up with companies who already
have your target market and they can
introduce you to their clients it saves
you the work of having the goal and find
all these individual clients one by one
by one and wasting your time on the
wrong people you’re talking to people
who can make instant introductions to
you already have your target market and
it’s the fastest way to grow a new or
existing business I got a great question
that came in from one of my research
Moses who’s just started in the
insurance business he’s 18 months and
he’s he’s all alone he doesn’t have any
employees he wants to grow this thing up
and right now everything he’s done is
through cold calling and he wrote in
with that question what is the best
method to grow my business up and what
kind of advice can you give me so kool
Kone can work I don’t want a knock cold
call and never been a huge fan of it
myself but it’s one of the hardest ways
I found to grow business because you
have to get a list and the list you know
may not be all that great then you have
to call people you’re interrupting their
day when they’re not expecting a call
from you you’re hoping that they’re
actually they’re at their desk to be
able to talk to you and more and more
people aren’t picking up their phones
and away from the office and you may be
giving them value but they’re not
prepared to talk to you they may not be
going through that challenge that you’re
able to help solve for them whereas if
you’re able to talk to partners if
you’re able to talk to people who
understand your target market who are
dealing with them day in and day out
they’re servicing them and if they know
that their customers have a problem and
you can help solve it you’re not selling
anymore you’re being helpful you’re
being a friend you’re doing a good
service so if you’re selling insurance
say you’re selling to two entrepreneurs
the best people you want to talk to or
other people who are talking to
entrepreneurs and selling to them so who
would entrepreneurs buy from before they
buy from you
this is your thought process you want to
look at in the chain before somebody
makes a decision to buy your product if
it’s insurance who are the people that
they’re buying from before they come to
you so if I’m looking at entrepreneurs
maybe I’m buying some legal services and
talking to a lawyer maybe I’m buying
accounting services and talking to an
accountant go talk to those guys make
relationships let them know what you do
let them know you focus in on
entrepreneurs and you really care about
business owners and when they’re talking
to their clients and they find out that
they have an insurance need you want
them to pass your name a lot okay it’s
not just calling these guys up and
saying hey I’m an insurance broker can
we have some kind of partnership need to
actually go out and form relationships
you have to get them to know you like
you trust you and we actually want the
past business on to you these are their
trusted clients but if you can do that
then you only need to maintain
relationships with a few key people in a
few key industries and they’ll keep
passing you a flood of new business and
you’re doing them a service some people
may want a commission but most people do
it because they’re adding value to their
customers lives right that lawyer who
understands that they’re their customer
has a problem with insurance and you can
help solve it for them if that lawyer
passes them on to you you do a great job
that makes the lawyer look good the
fastest way to grow that business is
through partnerships so again I use an
example here with entrepreneurship pick
one that fits your market find the
people who are already selling to your
customers and find a way to work
together you can always try the other
methods if cold calls work if you keep
going but from my experience the best
way the way with the most success will
come through partnerships believe for
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