okay here if you wanted seven I have a
special treat for you today over the
past little while I’ve been working with
an entrepreneur a friend of mine named
Jen who has a copywriting business and
I’ve been coaching her and helping her
along the way along the road as she’s
growing and I said hey why don’t we make
this public so if other people can learn
who are facing the same problems as you
and also maybe give your business a
little bit of exposure so we’re gonna
we’re going to try and see how it goes
this is this is our fourth call I think
so I’ve labeled that number one is the
first being recorded but it’s a fourth
call um Jen maybe try to just give a
quick intro so the people who are
watching know what you’re all about and
then we’ll get into it yeah sure so I’m
a copywriter and I’ve been working with
Evan on copy for his new branding of his
sights um and uh yeah my business is you
so much and I’m excited to work with you
Evan okay so I guess I recap and
everything that said that’s happened
since last couple months we’ve been
working on coming up with a marketing
pitch be able to clearly identify what
is it you do so other people can
understand it and connect to it so it’s
not just words something that people
feel I’m then actually going out there
and starting to get clients built this
business from the ground up so yeah how
are we doing on the on the pitch good
good so last time you and I talked um we
talked a little bit about refining my
pitch to kind of get a one word and we
were kind of going back and forth
between or I was going back and forth
between touch and sexy because I feel
like my copy that thing that
differentiates my copy is that really
lures people in and it makes it more
enjoyable for people and so my whole
thought was I help them sell something
and I help but make it enjoyable for
their customer so the idea was you know
the work the thought behind touching and
sexy was was that I really helped you
touch out touched your customers and it
can feel something and and after further
thought since our last conversation I
really have been thinking about like
what I really enjoy
we doing is and I touched on this before
as I’ve called I call myself a dream
teller because I really love to work
with entrepreneurs and tell their dreams
too right so the idea is I want you to
express what your dreams are so that
your customers can relate with that and
then um feel like you’re you have a
connection with them and so thinking
more about that um I do feel like
entrepreneur’s have a hard time like
really express what their dreams are
like they you know they they say that
they want to have a business but they
don’t didn’t know how to translate even
further they don’t know how to make you
get make it more tangible and I love to
be able to write that like write the
story about what they really want to do
what their real desires are but they’re
crazy dreams are right and so um I
thought about that and what I really
love to do is write fantasies and and
fantasy is kind of like something that
it’s kind of a fun word it might have
some of the connotations that people
don’t really think it’s related to
business but I love it because I think
it taps into what someone’s desires is
you know not just necessarily what
they’re with their dream is because
dream has such different connotations
but fantasy really leads into like what
they really really want you know um and
I feel like that’s really that that’s
really what i do i think that’s what i
do best so I think Venus T is my word in
fact I know it’s my word okay whoa but
we already have a couple people watching
this is this is good um okay ya fantasy
it’s interesting so fantasy to me it
kind of seems like something that is
unattainable you know like I really want
that to happen but it’s it’s in a
fantasy world but Tom no it’s good if
you love it that’s like I’m all about
believe and people will will question
that and I don’t have any doubt like I
can explain it and I love that word so
if you know people are going to say
fantasy what how does that make sense
for someone who does copy so as long as
it feels right the the way you talk
about it may kind of change over time as
you get used to express in it sure but
it should feel like I somebody come said
now
is he’s not right for you you should
feel like you’ve been wronged like
that’s a that’s a big I love that right
yeah is that they’re like is that I say
now fantasy that’s too unrealistic for
business owners and people you’re
talking they wanted to sing fantasy I
don’t know I like it because I think
what it does it really taps into
someone’s into someone’s desires right I
help you write what you who you want to
be the but I also tap into what your
customers want to be you know I remind
them of what their dreams are encouraged
them to go after them and the idea is if
someone reads your copy on your site
they are like fulfilling their fantasy
it feels more real to them and then it
encourages them to go after it and if
they’re encouraging the gaffer that
means are taking action that means you
know things are transpiring sales are
happening right so um I don’t know it in
that way I feel like it’s it’s perfect
because I happen to it to what you
really want as a business owner but also
what your customers really want ok cool
i like the passion this is a good start
so that the next thing is now that you
have that definition is when you are
thinking about working with clients
mm-hmm Oh will relate to that word very
well and others will say you’re crazy
sure and that’s a want the people say
fantasy yes that’s what I want this is
great I think of I don’t know why that
that I don’t know a brand that thinks
you know fantasy means fantasy to me but
um I think of Disney where it’s make
dreams come true sure yeah we’re
somewhat when it connects with me so I
their brain you can think of that is all
about fantasy I mean the only brains I
could think of are probably more or more
sexual oriented right like a fantasy
shop or something like that so that’s
the one thing that kind of made me think
gosh I’m not sure that that’s the term
some business owners off but i think the
other reason why i love the word fantasy
is that i want to write a book I don’t
know if I’ve ever mentioned that to you
and the kind of genre of book i want to
write touches on fantasy also so to me
it just like fits me really well um and
i think that like you said the right
customers that are attracted to that
word will hopefully you know feel
connection to that too yeah does have
that kind of connotation you know
fantasy novel zara zara so people will
associate it with that that kind of
mentality um but but part of your role
is also explaining how it’s more when i
talked about believe people think it’s
just believe in yourself like how great
that’s what most people assume but it’s
more than that for me it’s also believed
that you’re doing the right thing mm-hmm
I’m the business not just for money but
because there’s something that needs to
get done and you believe in that cause
right then also believe that if you keep
going you’ll be successful that even if
if it’s you know you all you see is
darkness around you and you’re not
getting any momentum but if you believe
if you keep going you’ll see the light
at the end of the tunnel yeah all three
components to believe for me where most
people only see one it’s probably the
same thing for you it’s a fantasy you
know you have that side of you that most
people will relate to but then but
there’s two or three other things that
it means to you you know expressing not
clearly on your website and when you’re
doing videos and talking about it some
people understand yeah angry alright i’m
writing this down Jim fan okay all right
fantasy okay well it does it does elicit
some it makes you think right it makes
it puts you in a place it makes you feel
something so that’s that’s good it
wasn’t what I was expecting but that’s
okay good okay that’s good so how can we
start using that in then the stuff that
you’re putting out you have your website
he are you doing anything with your
social media there’s not a lot i just
have started doing a little bit um and I
thought about maybe doing more of my
facebook page i am on twitter um so i’m
not doing a lot you know it’s funny I
actually have I do have my website out
and has some copy on there they actually
do I have something that kind of
reflects this philosophy of mine but
doesn’t really come out instead of a
fantasy so obvious I think it’d be good
if I put a blog post out about that um
and what’s really funny is someone
recently contacted me they somehow found
me through google and um hired me to do
some copy ready for them so and one of
the things that she said really spoke to
her on my side was was the idea of being
bold
and finding pleasure in your life and so
all that coming to me relays to fantasy
as well so um so yeah I think I think
you’re right though making that more
clear on my website and talking about
fantasy copy would be good to kind of
help translate that word a little bit
more yeah and you want people who will
search for fantasy right and we may
think they’re crazy like why am i
searching for fantasy but it’s what
comes up yeah so here’s an example I was
looking for an artist for for my guides
right so you’ve seen some of the guides
yeah one of the guys is about thinking
big and encouraging entrepreneurial so I
wanted an artist to help me create a
painting a digital portrait at the top
that would reflect thinking big at the
rest for whatever something something
about thinking big so i’m i’m searching
on google like thinking big artist right
right your father something right and
nothing came up and i was struggling so
there are people who will be searching
for this kind of stuff we’re looking for
you know copywriter fantasy and you’ll
come up now right if you put this on
your website you make it all about that
you’ll start to share left right so it’s
great for the website um or the social
media stuff what I love what I’d love
for you to do is start building a
movement around
fantasy okay why this is important in
your life why like what’s the mantra
like what’s the fantasy mantra that you
want people to connect with well I mean
to me it means like making your penis
he’s real because I feel like um once
you write things down they become real I
think you even talked about this in one
of your recent videos you were talking
about how people you know they say they
want to be successful but they don’t
have it contains abul right they don’t
have like a business plan or whatever
but it’s even more than a business plan
it’s actually like having a story in
front of you that makes you feel like
you’re famous ease are coming real like
that is super powerful and and can make
things really happen for you in your
life um and that’s kind of that’s kind
of my mantra like you know when you
write it down write down your fantasies
they can they can become really you just
have to it helps you feel them that’s
good I like it I like it so what I’d
love to see is this movement around
fantasy that is built around you where
you’re encouraging people to make their
fantasies come through and part of that
is what you do is copy writing but right
it’s a powerful movement that you are
helping to two lead and for people who
maybe don’t feel they have a fantasy or
are trying to find it right you can look
to you as someone who inspires them and
helps them okay content that you share
I’d love for you to share work that
you’re doing for people right work that
you are helping people out with if it’s
you know coffee on this on the side or
this new client you have or whatever
share some examples of it mm-hmm and
explain how that relates to fantasy okay
right so ideally now all of your clients
somehow relate to fantasy because this
is what you do you know you don’t want
to write boring stuff that is not
related to your mission yes right ah
don’t like any artist and what you do is
art you know it’s maybe not seen as art
as much as a painter but what you’re
treating this art you often have to
explain your art
just show how you got here and now that
one will stand you better so if you’re
creating a blog post your equate trading
the tweet it’d be great to see what went
into it so the creative process or how
you included fantasy in this and and
everything that you create now should be
related to having people believe that
their fantasies can come true right cool
I love it then i’d love to see other
things related to fantasy that also
inspire you so it’s not just your work
mm-hmm great it’s one thing but i love
to see other if it’s quotes or pictures
or books or sayings or famous people or
a moment that happened you on the street
or something yeah it’s the fantasy that
you can share for your audience I love
that idea yes so if you look at my
twitter feed i’ll have i’ll have my own
quotes and stuff on there but it’s also
inspirational pictures or quotes or
other stuff that relates to believe that
that my audience likes so right at the
beginning that’s you talking to yourself
you know is like right right totally no
I know is also in it helps keep you
motivated when I when I read the quotes
that I put out it keeps me believing in
what I’m doing and so that hopefully
will serve to inspire I mean that’s how
you know you have the right word if the
stuff that you’re sharing that’s about
fantasy is still keeping your dream
alive and what you want to build and
making that dream of yours come true
okay um so I mean it’s easy to get
bogged down on overwhelmed with social
media and all that stuff but it’d be
great to see some kind of regular
contribution that you can write even on
Twitter like once a day if you could
share something that relates to fantasy
somehow it doesn’t have to be deep deep
meaning yet you’re still kind of getting
your feet wet and getting used to it
sure but
if fantasy is what you’re all about then
there’s a lot of things in your life
that are related to fantasy yeah well
housing your your job your you know your
business the books you read so it’s
finding something on a regular basis to
be able to share with your audience that
relate to fantasy premium yeah I agree
it’s funny because I think that a lot of
people just are afraid to like really
delve into what their fantasies are they
you know they sort of have them but then
they just like they’re afraid to have
them for some reason they don’t think
that they can have a dream or they think
it’s too big of a dream like you’re a
same think big or or whatnot and I think
you can even have little fantasies and
they can come true like I mean I’ve
started doing this since I thought of
the word fantasy I’ve literally started
writing myself small fantasies and it’s
amazing how many of them have come true
I mean just little things um if they
manifested themselves so I really
believe this like if you write it down
and you have them you focus on them they
come true unlike that message to if you
write it down your that’s like your
first step to making it happen yeah
that’s something that could help inspire
and encourage people who don’t believe
that it’s gonna happen yeah we’re
helping them with that very first step
um that’s great i love that that can be
like a repeating theme and whatever you
know it sparks you can write something
about it yeah okay this is cool this is
good this is a good start um how are we
doing with all the other stuff that the
companies are following up with the spa
client the local companies all that
stuff it’s coming along good I feel like
I’ve got some momentum going which is
awesome um I felt like I was sort of
dragging a little bit because as some of
the companies I was reaching out to you
know we’re like oh I y’all give you the
names that person such and such you know
you know i’ll email you back and I
finally just started you know actually
you kind of inspired me one of your
videos you said something like do
something every day I do something small
and I was like yeah let’s do something
small just go into you know business
owners and just see if I can talk them
and and so I’ve been trying to you know
three or four times a week just go look
this about local business owner that I
don’t know i mean i know a lot of it
centers for my current job but I thought
to really build momentum just talking to
more people and and this have been
helpful i’ve met a few business owners
and you know a lot of them said oh it’s
the holidays come back and see me in
january which is growing but i feel like
i got the momentum going and so um so
I’m talking to local business owners and
I’m still in process of I know one of
your suggestions was to write some copy
for an aspirational company like a
bigger company so I’m still in process
of writing that copy and I haven’t done
the video yet for that but I definitely
want to do that um but I definitely feel
like there’s momentum going which is
awesome ok have you thought about who
that company is going to be yeah well I
really like the idea um the true and
company is the name of the business it’s
a lingerie company and they have some
good copy on their main website but when
you look at the product descriptions
they’re kind of boring um and I think a
lingerie company is a great company to
write EST kappa far right right that’s
good i like it yeah yeah because their
copy for their um their products are
it’s kind of boring just as a
description you know of the different
items and it there’s so much room there
to buy a story like to try a little mini
story for each item so that’s kind of
what my goal is cool have you approached
them yet no I have not you don’t know
anybody there no I know nobody there are
they local no they’re not okay yeah okay
this was this is the aspirational client
we’re gonna make a video and then show
them what you’re exactly yeah okay so
when is that going to be ready um I’ll
have it ready but next time we talk
how’s that I said that last time but i
think i’m looking at my notes i’m pretty
sure that’s what you said last night it
is what i said last one but i have to
say i got a little distracted with the
famous TV which it which is okay because
i feel like it um it put me in the right
direction and feel like enough you know
now it’s like I know what I’m doing it’s
good enough Nick that company before you
pick the word fantasy it’s it’s
interesting yeah yeah so I felt it I
felt it was the right company so yeah
yeah cool and I not talk to my client
and friend willow at ma
will mean up modern apothecary and she
has an awesome natural skincare line um
and she also she has a website up with
products but no descriptions and a
similar kind of thing as she knows kind
of where my goals are and um my ideas of
actually she had touched on fantasy a
little bit with her and she loves it so
I’m gonna be running some part
descriptions for her on her website tail
cool that’s great my goal for you I
would love to see this fantasy movement
take off so it becomes a marketing
magnet for you so you’re not constantly
having to go out to talk to businesses
but people will self identify and say
wow this is great i love what this woman
stands for and we need to hire this
person yeah so okay yeah in the movement
cool so what can you do on your website
to bring fantasy into it little more to
have that word show up and people
quickly understand this is about fantasy
and copywriting well i think immediately
i could probably um have a tagline of
some sort up near the top that says it
right away somehow um because right now
it just says emotion touched copywriting
sure so I could rephrase that a little
bit so it’s more about Tennessee right
so now you’re different right because
every copywriter will say well I like to
put emotion into my copy nobody without
fantasy yeah what this is good you’re
different I like it it’s good okay um I
don’t want you to go and spend tons of
money on on fixing up your website is
there something easy that you can do
like can you do that yourself or is it a
quick fix that you can have your person
do yeah that’s just like quick sex I’m
sure okay yeah cool uh and then I guess
gearing the whole home page copy towards
fantasy yeah i agree and there’s i think
the coffee on there’s really weird more
towards the name you so much um which i
still like but i think i could i could
rephrase a little bit so that it does
fit in my fantasy okay cool so can that
happen when’s that gonna happen that
will happen this week
right good this week and then the social
media stop so you already have your
account set up just not using them mmhmm
yeah that’s why it’s off your name or
you so much or what well yeah it’s under
a rock star jen which is another name
that I’ve used a lot um so I might
change that I don’t know if I should
change the net what do you think should
i change the name you would make sense
to change my name so it actually has
dynasty in there I’m like a Twitter
account let’s put our handle um I like
building personal brands ya know so I
like you’ve been your name unless that’s
already taken it’s hard to get Twitter
accounts now yeah um but I track the
Evan Carmichael on everything and I
people know that I Stanford believe not
comes out and everything that that I
could but it’s kind of so you’ve got
fantasy you’ve got rock star John you’ve
got you so much I how many different
things you want people to remember right
like rock star jen like rock star means
something else yeah right I mean it can
be tied into fantasy like you want to be
a rock star or something whatever I but
it it’s kind of holding two separate
thoughts it’s not as easy to communicate
yeah I agree especially if you’re at the
early stages and you don’t have a lot of
followers or any kind of activity to
switch it up now is probably the best
time to do it yeah i would probably
switch it to either your name mm-hmm or
fantasy gin or something like that
something that something like you should
get excited by looking at it yeah he’s
even you so much uh you asking people to
remember you so much and your name and
fantasy so that already is yeah i agree
because closer to my name they’ll be
awesome I know Jennifer price is taken
and you so much has also taken um but I
thought about doing Jen so much um but
yeah i’ll play with it i’ll play with a
name that I think works but I do like
the idea of brandy myself and then
having fantasy is as
message mm-hmm like you so much uh at
least to me maybe you tie it in like it
has to tie in somehow because you
created this and you’re all about
fantasy so relates somehow but it seems
like a different concept yeah but
usually you so much as like you could
you can fulfill your fantasies you know
mean it’s all about you you know mm-hmm
but yeah I need to think about that more
the language around that yeah you know
what when I started my business and my
website was off of my name and and and
for a long time I actually regretted it
because it was just a personal website
at the start and I just talked about
where I was from and what I was doing
and it was was not a business and I just
used it because it was convenient and
and then I regret it like I wish I used
entrepreneur in there somehow or small
business expert or something like that
in my domain name I and now i’m so glad
that i didn’t yeah because the personal
brand is so powerful great you can make
it built around you and people get to
know you your face they see you on
videos they hear your message it makes
it a lot easier to want to work with you
want to share what you’re doing ah so it
is a concern it’s nice to have some kind
of consistency across the board with
your social media stuff hey Greg what do
you think I want you to think of you so
much like to me i have my own my own
feelings and thoughts around that but uh
you summer i guess my first i would be
you could you could do so much you could
be so much its kind of uplifting and it
does relate to fantasy like you wouldn’t
pick something that’s totally opposite
of fantasy because you made it so right
yes but it’s like is that the main
things that your main message or not um
you know I wouldn’t associate it to a
copywriter but that’s fine like you the
whole point here is to get a feeling and
then you inject what your specialty is
to help them agree yeah I did try to
work the copy some how to incorporate
you so much into fantasy but the social
media stuff becomes an issue where you
don’t have mm-hmm thank you so much or
or your name right right domain like
your name calm no I don’t I don’t even
know if it’s available I don’t know if
I’ve look that up I’ve looked up uh
other names around Jen but um that’s
interesting I don’t know yeah or or or
Jen inside a Jennifer hey right ah the
domain is for sale Jennifer priced homes
for sale anyway yeah yeah or second
could write my name jen into into you so
much are into fantasy somehow i like
that idea or do you have a middle
initial or name really yeah my middle
name is Laura which is my daughter’s
name to that would be kind of confusing
well you could be like jenn l price or
something right or gentle ooo look
that’s my mom calls me yes as long as
comfortable use like you’re fine with
Jenna Jennifer some people like do not
call me Jen you know right right so
that’s fine um but if you’re okay with
that that being your name then it might
be worth looking at you can get all of
those across the board and the domain
name mm-hmm you know people I guess are
finding your website as illustrated by
that client that just came in yeah but
this is still like round stage right
this is still so early and having
something powerful and easy to share
goes a long way to helping word about
spread for you I agree okay I’m gonna
write that thing okay it gets me names
social-media handles okay and then what
about thinking on the types of content
that you can create so you can start I
mean you can even start now with
whatever you have and then if you switch
your account tell you’re moving but what
kind
think about Facebook or Twitter what can
you share that relates to fantasy that
will help people who believe in the same
thing feel inspired and ready to act on
something yeah I mean I love the idea of
finding quotes to share on twitter and
also um on facebook i know people on
facebook love like the little you know
like infographics are you know a little
you know graphics up quotes versus just
actually putting something on Twitter
but it’d be cool if i could find like
other content across some other websites
that talk about fantasy or dreams coming
true or writing things down um that I
could put links on from Twitter for sure
and Facebook really yeah um you don’t
have to go out and create your own stuff
yet you know time and budget is always
an issue you know yeah so when you’re
sure we’ll hire somebody to make these
for you it’s okay to share with your day
out there mm-hmm um I liked the story
idea and especially if you can also
hashtag the author or at single the
author yeah you’re sharing your stunt
their stuff and like a quick sentence as
to why you like it because yeah we’re
also going to be of like mine to you
because they wrote something that you
enjoy and just getting on their radar
screen could lead to something right the
other thing I could do and I’ve talked
about this little bit with Jason is just
right like a little mini entrepreneur um
fantasies like sort of that are related
to um you know businesses that might
want to hire me um you know what are
some of their fantasies and kind of like
so they can connect with that somehow um
you know I don’t know if that makes
sense to put on my side somewhere or if
it’s um you know i’m not sure but i love
the idea yeah it should be something
that gets you excited like if you read
it you say yeah that’s that’s hashtag
fantasy right like you get to define
what hashtag fantasy is right well
sharing that so if you write something
and that’s that
what it embodies and yeah you want to
share it not everything that you share
has to be related to you right and copy
right that’s part of it and you’re
sharing your copywriting success and
stories but sharing things that inspire
you whatever you are great like that’s
what’s going to help spread it to right
so what’s what’s reasonable could you do
like one thing a week that you can post
the Facebook or Twitter yeah okay I mean
ideally I’d like to get you to once a
day or even more than that but yeah I
don’t be too much and then you’re not
doing anything right right I drew I
agree but I could I think I could easily
do two or three week I mean I guess one
week is a giggle and then hopefully I’ll
exceed that yeah yeah cuz they you ever
share any other people’s content that to
me seems like I could easily do that you
know a couple of times a week versus
join my own like once a week to me is it
yeah okay and give it the hashtag
hashtag fans yeah I love it okay um so I
think that’s good do you have you have
other thoughts or questions um no no not
right now okay so what I’ve got here on
our list until our next call is thinking
about the fantasy kind of mantra a
little bit born defining it and tighten
it up put it on your homepage and fixing
that copy once a week social media
chairs with hashtag fantasy and looking
at domain name / social-media handles
around something new you can brand okay
on top of aspirational copy for chewing
company I know yes yes your work
holidays are here I know right I’ve got
nothing else to do that’s all I’m
excited for your progress I can feel the
excitement in your your voice to about
fantasies I was I I wasn’t initially
sold on the concept but but hearing your
passion Ford
brings me in so it’s good good fantastic
so here we go to weekend okay haha work
the next time and for those of you guys
watching we’ve had viewers throughout
kind of pop in and out and we’ll have
more who kind of come in online and
watch afterwards we get to see jen girl
awesome thank you so much Evan I love
your suggest I’m excited dr. soon okay
bye
special treat for you today over the
past little while I’ve been working with
an entrepreneur a friend of mine named
Jen who has a copywriting business and
I’ve been coaching her and helping her
along the way along the road as she’s
growing and I said hey why don’t we make
this public so if other people can learn
who are facing the same problems as you
and also maybe give your business a
little bit of exposure so we’re gonna
we’re going to try and see how it goes
this is this is our fourth call I think
so I’ve labeled that number one is the
first being recorded but it’s a fourth
call um Jen maybe try to just give a
quick intro so the people who are
watching know what you’re all about and
then we’ll get into it yeah sure so I’m
a copywriter and I’ve been working with
Evan on copy for his new branding of his
sights um and uh yeah my business is you
so much and I’m excited to work with you
Evan okay so I guess I recap and
everything that said that’s happened
since last couple months we’ve been
working on coming up with a marketing
pitch be able to clearly identify what
is it you do so other people can
understand it and connect to it so it’s
not just words something that people
feel I’m then actually going out there
and starting to get clients built this
business from the ground up so yeah how
are we doing on the on the pitch good
good so last time you and I talked um we
talked a little bit about refining my
pitch to kind of get a one word and we
were kind of going back and forth
between or I was going back and forth
between touch and sexy because I feel
like my copy that thing that
differentiates my copy is that really
lures people in and it makes it more
enjoyable for people and so my whole
thought was I help them sell something
and I help but make it enjoyable for
their customer so the idea was you know
the work the thought behind touching and
sexy was was that I really helped you
touch out touched your customers and it
can feel something and and after further
thought since our last conversation I
really have been thinking about like
what I really enjoy
we doing is and I touched on this before
as I’ve called I call myself a dream
teller because I really love to work
with entrepreneurs and tell their dreams
too right so the idea is I want you to
express what your dreams are so that
your customers can relate with that and
then um feel like you’re you have a
connection with them and so thinking
more about that um I do feel like
entrepreneur’s have a hard time like
really express what their dreams are
like they you know they they say that
they want to have a business but they
don’t didn’t know how to translate even
further they don’t know how to make you
get make it more tangible and I love to
be able to write that like write the
story about what they really want to do
what their real desires are but they’re
crazy dreams are right and so um I
thought about that and what I really
love to do is write fantasies and and
fantasy is kind of like something that
it’s kind of a fun word it might have
some of the connotations that people
don’t really think it’s related to
business but I love it because I think
it taps into what someone’s desires is
you know not just necessarily what
they’re with their dream is because
dream has such different connotations
but fantasy really leads into like what
they really really want you know um and
I feel like that’s really that that’s
really what i do i think that’s what i
do best so I think Venus T is my word in
fact I know it’s my word okay whoa but
we already have a couple people watching
this is this is good um okay ya fantasy
it’s interesting so fantasy to me it
kind of seems like something that is
unattainable you know like I really want
that to happen but it’s it’s in a
fantasy world but Tom no it’s good if
you love it that’s like I’m all about
believe and people will will question
that and I don’t have any doubt like I
can explain it and I love that word so
if you know people are going to say
fantasy what how does that make sense
for someone who does copy so as long as
it feels right the the way you talk
about it may kind of change over time as
you get used to express in it sure but
it should feel like I somebody come said
now
is he’s not right for you you should
feel like you’ve been wronged like
that’s a that’s a big I love that right
yeah is that they’re like is that I say
now fantasy that’s too unrealistic for
business owners and people you’re
talking they wanted to sing fantasy I
don’t know I like it because I think
what it does it really taps into
someone’s into someone’s desires right I
help you write what you who you want to
be the but I also tap into what your
customers want to be you know I remind
them of what their dreams are encouraged
them to go after them and the idea is if
someone reads your copy on your site
they are like fulfilling their fantasy
it feels more real to them and then it
encourages them to go after it and if
they’re encouraging the gaffer that
means are taking action that means you
know things are transpiring sales are
happening right so um I don’t know it in
that way I feel like it’s it’s perfect
because I happen to it to what you
really want as a business owner but also
what your customers really want ok cool
i like the passion this is a good start
so that the next thing is now that you
have that definition is when you are
thinking about working with clients
mm-hmm Oh will relate to that word very
well and others will say you’re crazy
sure and that’s a want the people say
fantasy yes that’s what I want this is
great I think of I don’t know why that
that I don’t know a brand that thinks
you know fantasy means fantasy to me but
um I think of Disney where it’s make
dreams come true sure yeah we’re
somewhat when it connects with me so I
their brain you can think of that is all
about fantasy I mean the only brains I
could think of are probably more or more
sexual oriented right like a fantasy
shop or something like that so that’s
the one thing that kind of made me think
gosh I’m not sure that that’s the term
some business owners off but i think the
other reason why i love the word fantasy
is that i want to write a book I don’t
know if I’ve ever mentioned that to you
and the kind of genre of book i want to
write touches on fantasy also so to me
it just like fits me really well um and
i think that like you said the right
customers that are attracted to that
word will hopefully you know feel
connection to that too yeah does have
that kind of connotation you know
fantasy novel zara zara so people will
associate it with that that kind of
mentality um but but part of your role
is also explaining how it’s more when i
talked about believe people think it’s
just believe in yourself like how great
that’s what most people assume but it’s
more than that for me it’s also believed
that you’re doing the right thing mm-hmm
I’m the business not just for money but
because there’s something that needs to
get done and you believe in that cause
right then also believe that if you keep
going you’ll be successful that even if
if it’s you know you all you see is
darkness around you and you’re not
getting any momentum but if you believe
if you keep going you’ll see the light
at the end of the tunnel yeah all three
components to believe for me where most
people only see one it’s probably the
same thing for you it’s a fantasy you
know you have that side of you that most
people will relate to but then but
there’s two or three other things that
it means to you you know expressing not
clearly on your website and when you’re
doing videos and talking about it some
people understand yeah angry alright i’m
writing this down Jim fan okay all right
fantasy okay well it does it does elicit
some it makes you think right it makes
it puts you in a place it makes you feel
something so that’s that’s good it
wasn’t what I was expecting but that’s
okay good okay that’s good so how can we
start using that in then the stuff that
you’re putting out you have your website
he are you doing anything with your
social media there’s not a lot i just
have started doing a little bit um and I
thought about maybe doing more of my
facebook page i am on twitter um so i’m
not doing a lot you know it’s funny I
actually have I do have my website out
and has some copy on there they actually
do I have something that kind of
reflects this philosophy of mine but
doesn’t really come out instead of a
fantasy so obvious I think it’d be good
if I put a blog post out about that um
and what’s really funny is someone
recently contacted me they somehow found
me through google and um hired me to do
some copy ready for them so and one of
the things that she said really spoke to
her on my side was was the idea of being
bold
and finding pleasure in your life and so
all that coming to me relays to fantasy
as well so um so yeah I think I think
you’re right though making that more
clear on my website and talking about
fantasy copy would be good to kind of
help translate that word a little bit
more yeah and you want people who will
search for fantasy right and we may
think they’re crazy like why am i
searching for fantasy but it’s what
comes up yeah so here’s an example I was
looking for an artist for for my guides
right so you’ve seen some of the guides
yeah one of the guys is about thinking
big and encouraging entrepreneurial so I
wanted an artist to help me create a
painting a digital portrait at the top
that would reflect thinking big at the
rest for whatever something something
about thinking big so i’m i’m searching
on google like thinking big artist right
right your father something right and
nothing came up and i was struggling so
there are people who will be searching
for this kind of stuff we’re looking for
you know copywriter fantasy and you’ll
come up now right if you put this on
your website you make it all about that
you’ll start to share left right so it’s
great for the website um or the social
media stuff what I love what I’d love
for you to do is start building a
movement around
fantasy okay why this is important in
your life why like what’s the mantra
like what’s the fantasy mantra that you
want people to connect with well I mean
to me it means like making your penis
he’s real because I feel like um once
you write things down they become real I
think you even talked about this in one
of your recent videos you were talking
about how people you know they say they
want to be successful but they don’t
have it contains abul right they don’t
have like a business plan or whatever
but it’s even more than a business plan
it’s actually like having a story in
front of you that makes you feel like
you’re famous ease are coming real like
that is super powerful and and can make
things really happen for you in your
life um and that’s kind of that’s kind
of my mantra like you know when you
write it down write down your fantasies
they can they can become really you just
have to it helps you feel them that’s
good I like it I like it so what I’d
love to see is this movement around
fantasy that is built around you where
you’re encouraging people to make their
fantasies come through and part of that
is what you do is copy writing but right
it’s a powerful movement that you are
helping to two lead and for people who
maybe don’t feel they have a fantasy or
are trying to find it right you can look
to you as someone who inspires them and
helps them okay content that you share
I’d love for you to share work that
you’re doing for people right work that
you are helping people out with if it’s
you know coffee on this on the side or
this new client you have or whatever
share some examples of it mm-hmm and
explain how that relates to fantasy okay
right so ideally now all of your clients
somehow relate to fantasy because this
is what you do you know you don’t want
to write boring stuff that is not
related to your mission yes right ah
don’t like any artist and what you do is
art you know it’s maybe not seen as art
as much as a painter but what you’re
treating this art you often have to
explain your art
just show how you got here and now that
one will stand you better so if you’re
creating a blog post your equate trading
the tweet it’d be great to see what went
into it so the creative process or how
you included fantasy in this and and
everything that you create now should be
related to having people believe that
their fantasies can come true right cool
I love it then i’d love to see other
things related to fantasy that also
inspire you so it’s not just your work
mm-hmm great it’s one thing but i love
to see other if it’s quotes or pictures
or books or sayings or famous people or
a moment that happened you on the street
or something yeah it’s the fantasy that
you can share for your audience I love
that idea yes so if you look at my
twitter feed i’ll have i’ll have my own
quotes and stuff on there but it’s also
inspirational pictures or quotes or
other stuff that relates to believe that
that my audience likes so right at the
beginning that’s you talking to yourself
you know is like right right totally no
I know is also in it helps keep you
motivated when I when I read the quotes
that I put out it keeps me believing in
what I’m doing and so that hopefully
will serve to inspire I mean that’s how
you know you have the right word if the
stuff that you’re sharing that’s about
fantasy is still keeping your dream
alive and what you want to build and
making that dream of yours come true
okay um so I mean it’s easy to get
bogged down on overwhelmed with social
media and all that stuff but it’d be
great to see some kind of regular
contribution that you can write even on
Twitter like once a day if you could
share something that relates to fantasy
somehow it doesn’t have to be deep deep
meaning yet you’re still kind of getting
your feet wet and getting used to it
sure but
if fantasy is what you’re all about then
there’s a lot of things in your life
that are related to fantasy yeah well
housing your your job your you know your
business the books you read so it’s
finding something on a regular basis to
be able to share with your audience that
relate to fantasy premium yeah I agree
it’s funny because I think that a lot of
people just are afraid to like really
delve into what their fantasies are they
you know they sort of have them but then
they just like they’re afraid to have
them for some reason they don’t think
that they can have a dream or they think
it’s too big of a dream like you’re a
same think big or or whatnot and I think
you can even have little fantasies and
they can come true like I mean I’ve
started doing this since I thought of
the word fantasy I’ve literally started
writing myself small fantasies and it’s
amazing how many of them have come true
I mean just little things um if they
manifested themselves so I really
believe this like if you write it down
and you have them you focus on them they
come true unlike that message to if you
write it down your that’s like your
first step to making it happen yeah
that’s something that could help inspire
and encourage people who don’t believe
that it’s gonna happen yeah we’re
helping them with that very first step
um that’s great i love that that can be
like a repeating theme and whatever you
know it sparks you can write something
about it yeah okay this is cool this is
good this is a good start um how are we
doing with all the other stuff that the
companies are following up with the spa
client the local companies all that
stuff it’s coming along good I feel like
I’ve got some momentum going which is
awesome um I felt like I was sort of
dragging a little bit because as some of
the companies I was reaching out to you
know we’re like oh I y’all give you the
names that person such and such you know
you know i’ll email you back and I
finally just started you know actually
you kind of inspired me one of your
videos you said something like do
something every day I do something small
and I was like yeah let’s do something
small just go into you know business
owners and just see if I can talk them
and and so I’ve been trying to you know
three or four times a week just go look
this about local business owner that I
don’t know i mean i know a lot of it
centers for my current job but I thought
to really build momentum just talking to
more people and and this have been
helpful i’ve met a few business owners
and you know a lot of them said oh it’s
the holidays come back and see me in
january which is growing but i feel like
i got the momentum going and so um so
I’m talking to local business owners and
I’m still in process of I know one of
your suggestions was to write some copy
for an aspirational company like a
bigger company so I’m still in process
of writing that copy and I haven’t done
the video yet for that but I definitely
want to do that um but I definitely feel
like there’s momentum going which is
awesome ok have you thought about who
that company is going to be yeah well I
really like the idea um the true and
company is the name of the business it’s
a lingerie company and they have some
good copy on their main website but when
you look at the product descriptions
they’re kind of boring um and I think a
lingerie company is a great company to
write EST kappa far right right that’s
good i like it yeah yeah because their
copy for their um their products are
it’s kind of boring just as a
description you know of the different
items and it there’s so much room there
to buy a story like to try a little mini
story for each item so that’s kind of
what my goal is cool have you approached
them yet no I have not you don’t know
anybody there no I know nobody there are
they local no they’re not okay yeah okay
this was this is the aspirational client
we’re gonna make a video and then show
them what you’re exactly yeah okay so
when is that going to be ready um I’ll
have it ready but next time we talk
how’s that I said that last time but i
think i’m looking at my notes i’m pretty
sure that’s what you said last night it
is what i said last one but i have to
say i got a little distracted with the
famous TV which it which is okay because
i feel like it um it put me in the right
direction and feel like enough you know
now it’s like I know what I’m doing it’s
good enough Nick that company before you
pick the word fantasy it’s it’s
interesting yeah yeah so I felt it I
felt it was the right company so yeah
yeah cool and I not talk to my client
and friend willow at ma
will mean up modern apothecary and she
has an awesome natural skincare line um
and she also she has a website up with
products but no descriptions and a
similar kind of thing as she knows kind
of where my goals are and um my ideas of
actually she had touched on fantasy a
little bit with her and she loves it so
I’m gonna be running some part
descriptions for her on her website tail
cool that’s great my goal for you I
would love to see this fantasy movement
take off so it becomes a marketing
magnet for you so you’re not constantly
having to go out to talk to businesses
but people will self identify and say
wow this is great i love what this woman
stands for and we need to hire this
person yeah so okay yeah in the movement
cool so what can you do on your website
to bring fantasy into it little more to
have that word show up and people
quickly understand this is about fantasy
and copywriting well i think immediately
i could probably um have a tagline of
some sort up near the top that says it
right away somehow um because right now
it just says emotion touched copywriting
sure so I could rephrase that a little
bit so it’s more about Tennessee right
so now you’re different right because
every copywriter will say well I like to
put emotion into my copy nobody without
fantasy yeah what this is good you’re
different I like it it’s good okay um I
don’t want you to go and spend tons of
money on on fixing up your website is
there something easy that you can do
like can you do that yourself or is it a
quick fix that you can have your person
do yeah that’s just like quick sex I’m
sure okay yeah cool uh and then I guess
gearing the whole home page copy towards
fantasy yeah i agree and there’s i think
the coffee on there’s really weird more
towards the name you so much um which i
still like but i think i could i could
rephrase a little bit so that it does
fit in my fantasy okay cool so can that
happen when’s that gonna happen that
will happen this week
right good this week and then the social
media stop so you already have your
account set up just not using them mmhmm
yeah that’s why it’s off your name or
you so much or what well yeah it’s under
a rock star jen which is another name
that I’ve used a lot um so I might
change that I don’t know if I should
change the net what do you think should
i change the name you would make sense
to change my name so it actually has
dynasty in there I’m like a Twitter
account let’s put our handle um I like
building personal brands ya know so I
like you’ve been your name unless that’s
already taken it’s hard to get Twitter
accounts now yeah um but I track the
Evan Carmichael on everything and I
people know that I Stanford believe not
comes out and everything that that I
could but it’s kind of so you’ve got
fantasy you’ve got rock star John you’ve
got you so much I how many different
things you want people to remember right
like rock star jen like rock star means
something else yeah right I mean it can
be tied into fantasy like you want to be
a rock star or something whatever I but
it it’s kind of holding two separate
thoughts it’s not as easy to communicate
yeah I agree especially if you’re at the
early stages and you don’t have a lot of
followers or any kind of activity to
switch it up now is probably the best
time to do it yeah i would probably
switch it to either your name mm-hmm or
fantasy gin or something like that
something that something like you should
get excited by looking at it yeah he’s
even you so much uh you asking people to
remember you so much and your name and
fantasy so that already is yeah i agree
because closer to my name they’ll be
awesome I know Jennifer price is taken
and you so much has also taken um but I
thought about doing Jen so much um but
yeah i’ll play with it i’ll play with a
name that I think works but I do like
the idea of brandy myself and then
having fantasy is as
message mm-hmm like you so much uh at
least to me maybe you tie it in like it
has to tie in somehow because you
created this and you’re all about
fantasy so relates somehow but it seems
like a different concept yeah but
usually you so much as like you could
you can fulfill your fantasies you know
mean it’s all about you you know mm-hmm
but yeah I need to think about that more
the language around that yeah you know
what when I started my business and my
website was off of my name and and and
for a long time I actually regretted it
because it was just a personal website
at the start and I just talked about
where I was from and what I was doing
and it was was not a business and I just
used it because it was convenient and
and then I regret it like I wish I used
entrepreneur in there somehow or small
business expert or something like that
in my domain name I and now i’m so glad
that i didn’t yeah because the personal
brand is so powerful great you can make
it built around you and people get to
know you your face they see you on
videos they hear your message it makes
it a lot easier to want to work with you
want to share what you’re doing ah so it
is a concern it’s nice to have some kind
of consistency across the board with
your social media stuff hey Greg what do
you think I want you to think of you so
much like to me i have my own my own
feelings and thoughts around that but uh
you summer i guess my first i would be
you could you could do so much you could
be so much its kind of uplifting and it
does relate to fantasy like you wouldn’t
pick something that’s totally opposite
of fantasy because you made it so right
yes but it’s like is that the main
things that your main message or not um
you know I wouldn’t associate it to a
copywriter but that’s fine like you the
whole point here is to get a feeling and
then you inject what your specialty is
to help them agree yeah I did try to
work the copy some how to incorporate
you so much into fantasy but the social
media stuff becomes an issue where you
don’t have mm-hmm thank you so much or
or your name right right domain like
your name calm no I don’t I don’t even
know if it’s available I don’t know if
I’ve look that up I’ve looked up uh
other names around Jen but um that’s
interesting I don’t know yeah or or or
Jen inside a Jennifer hey right ah the
domain is for sale Jennifer priced homes
for sale anyway yeah yeah or second
could write my name jen into into you so
much are into fantasy somehow i like
that idea or do you have a middle
initial or name really yeah my middle
name is Laura which is my daughter’s
name to that would be kind of confusing
well you could be like jenn l price or
something right or gentle ooo look
that’s my mom calls me yes as long as
comfortable use like you’re fine with
Jenna Jennifer some people like do not
call me Jen you know right right so
that’s fine um but if you’re okay with
that that being your name then it might
be worth looking at you can get all of
those across the board and the domain
name mm-hmm you know people I guess are
finding your website as illustrated by
that client that just came in yeah but
this is still like round stage right
this is still so early and having
something powerful and easy to share
goes a long way to helping word about
spread for you I agree okay I’m gonna
write that thing okay it gets me names
social-media handles okay and then what
about thinking on the types of content
that you can create so you can start I
mean you can even start now with
whatever you have and then if you switch
your account tell you’re moving but what
kind
think about Facebook or Twitter what can
you share that relates to fantasy that
will help people who believe in the same
thing feel inspired and ready to act on
something yeah I mean I love the idea of
finding quotes to share on twitter and
also um on facebook i know people on
facebook love like the little you know
like infographics are you know a little
you know graphics up quotes versus just
actually putting something on Twitter
but it’d be cool if i could find like
other content across some other websites
that talk about fantasy or dreams coming
true or writing things down um that I
could put links on from Twitter for sure
and Facebook really yeah um you don’t
have to go out and create your own stuff
yet you know time and budget is always
an issue you know yeah so when you’re
sure we’ll hire somebody to make these
for you it’s okay to share with your day
out there mm-hmm um I liked the story
idea and especially if you can also
hashtag the author or at single the
author yeah you’re sharing your stunt
their stuff and like a quick sentence as
to why you like it because yeah we’re
also going to be of like mine to you
because they wrote something that you
enjoy and just getting on their radar
screen could lead to something right the
other thing I could do and I’ve talked
about this little bit with Jason is just
right like a little mini entrepreneur um
fantasies like sort of that are related
to um you know businesses that might
want to hire me um you know what are
some of their fantasies and kind of like
so they can connect with that somehow um
you know I don’t know if that makes
sense to put on my side somewhere or if
it’s um you know i’m not sure but i love
the idea yeah it should be something
that gets you excited like if you read
it you say yeah that’s that’s hashtag
fantasy right like you get to define
what hashtag fantasy is right well
sharing that so if you write something
and that’s that
what it embodies and yeah you want to
share it not everything that you share
has to be related to you right and copy
right that’s part of it and you’re
sharing your copywriting success and
stories but sharing things that inspire
you whatever you are great like that’s
what’s going to help spread it to right
so what’s what’s reasonable could you do
like one thing a week that you can post
the Facebook or Twitter yeah okay I mean
ideally I’d like to get you to once a
day or even more than that but yeah I
don’t be too much and then you’re not
doing anything right right I drew I
agree but I could I think I could easily
do two or three week I mean I guess one
week is a giggle and then hopefully I’ll
exceed that yeah yeah cuz they you ever
share any other people’s content that to
me seems like I could easily do that you
know a couple of times a week versus
join my own like once a week to me is it
yeah okay and give it the hashtag
hashtag fans yeah I love it okay um so I
think that’s good do you have you have
other thoughts or questions um no no not
right now okay so what I’ve got here on
our list until our next call is thinking
about the fantasy kind of mantra a
little bit born defining it and tighten
it up put it on your homepage and fixing
that copy once a week social media
chairs with hashtag fantasy and looking
at domain name / social-media handles
around something new you can brand okay
on top of aspirational copy for chewing
company I know yes yes your work
holidays are here I know right I’ve got
nothing else to do that’s all I’m
excited for your progress I can feel the
excitement in your your voice to about
fantasies I was I I wasn’t initially
sold on the concept but but hearing your
passion Ford
brings me in so it’s good good fantastic
so here we go to weekend okay haha work
the next time and for those of you guys
watching we’ve had viewers throughout
kind of pop in and out and we’ll have
more who kind of come in online and
watch afterwards we get to see jen girl
awesome thank you so much Evan I love
your suggest I’m excited dr. soon okay
bye
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