know football is not a team game it is
in a name
see football is really a game against
you and that guy in the wrong Kyle kacal
jersey lining up across from you
somebody’s gonna win you or him and the
person is wins it’s gonna want it the
most this business is nothing but an
attitude business see you gotta prepare
to win the first few plays are critical
you gotta hit him hard and show him
who’s boss sissy somebody’s gonna quit
you or him and you got to look for every
weakness see when he starts sweating
hard you know you got him on the run hit
him hard knock him out with chalky mud
if he starts breathing hard you know
he’s sucking eggs hit him hard knock him
out
and we chalk him up if he starts
bleeding you know you bye got him get
him hard knock him out and we talked him
up I said don’t you ever show weakness
out there I’ll never let one of my teams
get down on the knee I said it timeout
you turn and look into me and I you
watch him on his knee when he takes his
head off you see how much he’s sweating
you watch and see how much warty dreams
you know you got him hurt and hit him
and knock him out and we chalk him up
we have so many rules in life about
everything I said break the rules not
the law but break the rules my wife has
a t-shirt my wife has a t-shirt that
says well-behaved women really and make
history
well you know I don’t want to burst her
bubble but the same is true with man it
is impossible to be a maverick or true
original if you’re too well behaved and
don’t want to break the rules you have
to think outside the box that’s what I
believe after all what is the point of
being on this earth if all you want to
do is be like for everyone in avoid
trouble the only way that ever got any
place was the breaking some of the rules
after all I remembered that after was
finished with my bodybuilding career I
wanted to get into acting and I want to
be a star in films you can imagine what
the agent said when I went to meet all
those agents everyone has the same line
that it can’t be done the rules are
different here just look at your body
here if this huge monster his body and
overly developed that doesn’t fit into
the movies you don’t understand
this was 20 years ago the Hercules
movies now there is the little guys that
they in Dustin Hoffman Woody Allen Chuck
Nicholson before he gained weight of
course that is but anyway those are the
guys that win and the agent also
complained about Max and he says no one
ever became a star with an accent like
that especially not with the German
accent in yes I can imagine with your
name Arnold Schwarzenegger or whatever
the name is on a billboard yeah that’s
kind of draw a lot of tickets and sell a
lot of tickets you’re right so this is
the kind of negative attitude they had
but I didn’t listen listen to this rules
even though they were very nice and they
said look we can get you some big parts
be kingmaker get you to be a you know
playing a wrestler or bouncer oh maybe
with the German accent we can get you to
be a Nazi officer in Hogan’s Heroes or
something like that but you know I
didn’t listen to all this this was their
rules not my rules I was convinced that
could do it that if I worked as hard as
I didn’t bodybuilding five hours a day
in a started getting the work I started
taking acting classes took English
classes took speech classes dialog
classes
accent removal classes I even toke I
remember running around a fine wine rose
and a vine is it because Germans had
difficulties with the F and the W and
the V it’s a fine wine grows and the
vine I know what some of you now say you
say hope that Arnold got his money back
but the middle is something I had a good
time doing those things and it really
helped me finally I throat through I
broke through and are suffocating the
first parts in T V streets of San
Francisco Lucille Ball hired me and made
pumping iron stay hungry and then I got
the big break in Conan the Barbarian and
there the director said if people
wouldn’t have Schwarzenegger they would
have to build one now think about that
and then when I did Terminator I’ll be
back became most of one of the most
famous lines in a movie history all
because of my crazy accent now think
about it the things that the agent said
will be totally a detriment and will be
impossible for me to get the job all of
a sudden became an asset for me all of
the things my accent my body and
everything so which is shows do you
never listen that you can’t do something
and you have to work your way up of
course run for something else first I
mean it was the same in in when I ran
for governor the same lines that if the
rug you wrap it can’t be done and then
of course I ran for governor and the
rest of course is history they said you
have to start with a small Chiapas mayor
and then there’s a simply man and then
he was lieutenant governor and then as
governor and they said that’s the way it
works in a political career I said I’m
not interested in the political career I
want to be a public servant I want the
fixed California’s problems and bring
people together and bring the parties
together so like I said I decided to run
I didn’t pay attention to the rules and
I made it and the rest is history
now listen most important thing you’ll
ever hear in finish in America today now
all you can do
is all you can do they need nothing more
than all you can do that is the absolute
maximum you can’t do no more than all
you can do you understand that all you
can do is all you can do all you can do
is everything that’s the absolute
ultimate right but the second part of
is all you can do is all you can do but
all you can do is enough and when Terry
sent me to college so I had to go to
college and I as I said earlier as I
said before I was super focused when I
went to college I’ve been in the SEAL
Teams for 10 years I was a go-getter I
was a hard charger I was like oh you
want me to read this book boom I would
sit down and just force myself to read
it and then got back to the SEAL Teams
and like when I went to college I
literally read every single thing that I
was assigned and nobody does that in
college nobody does that
I’ve read every single page of every
single thing I was assigned during
college that’s ridiculous it’s almost a
waste of time it’s almost embarrassing
EKKO definitely thinks it’s a waste of
time but but it was because I just could
just go lock my brain down and get it
done then get back to the teams in to
the teams officer in the teams you have
a lot of administrative brain work to do
evaluations and after actions reports
and all these things and I would do the
same thing I just go into lockdown mode
and I put my brain on it and boom I’d go
through it and just get it done I would
just be able to focus so they each thing
laser focus laser focus that report done
God God report done key to winning is
not Talent it’s not looks it’s not
degrees I believe the key to winning is
being the best you can possibly be
I believe if you’re proud of your
abilities and your opportunity if you
look in the mirror and you say that
guy’s supposed to win you know he’s
supposed to be somebody you know and you
go out there and you go fight and you’d
be the best you can be you’re gonna have
a lot of defeats along the way you’re
gonna be in so many situations that look
so hopeless but if you just keep me in
the best you can be it’s gonna look
impossible time just keep being the best
you can be all you can do is all you can
do but all you can do
there’s no I think it’s the most
important thing that we have a very
clear vision of where we go a goal well
where do we go because you can have the
best ship in the world you can have the
best cruise liner but if the captain
does not know where to go
that ship will drift around the world
and out there that sea and we’ll never
end up anywhere and this is exactly the
way it is in real life if you don’t have
a core if you don’t have a vision you
just drift around and you’re not gonna
be happy this is why it is so important
to have that vision now I created that
vision in Austria because I grew up
after the Second World War Austria right
along with Germany lost the Second World
War
thank God and the problem was that
everyone was so depressed because they
lost the war that there was alcoholism
everywhere there was of course
depression there was a terrible economic
situation there was famine there was
starvation and all of those things and
also it was kind of a little place and
narrow I felt kind of I wanted to get
out of there I wanted to escape and I
couldn’t see myself really do work there
in the stadia to work in the factory of
the work on the farm although even to
follow my father’s footsteps and to
become a police officer I couldn’t see
that either Sam I think that’s what my
parents wanted me to do they wanted me
to become a police officer and to marry
a girl by the name of Heidi and to have
a bunch of children and to run around
like the fun trap family in The Sound of
Music but that’s not what I saw this was
the vision of my parents but not mine
and luckily one day in school I watched
a documentary about America and I found
myself I knew exactly that is where I
wanted to end up I wanted to be in
America I believe desire and will to win
is everything I don’t know why I’m like
I am but my butt’s always burning
there’s always something say art
dadgummit you’re supposed to go for it
all right dad gummit you’re supposed to
be somebody you’re supposed to make a
difference with you lie what does the
$500,000 your person do the $50,000 your
person doesn’t do
you’re looking outside and study those
two individuals everything seems to be
the same they both are the same sex they
both are the same age and have the same
training the same positions the same
contract the same fringe benefits
they both are successful they work hard
they’re good family people make tough
commitments but what’s the difference
what does the $500,000 year person do
the $50,000 year person doesn’t do he
pays the price and a little bit more he
works hard and a little bit more he’s
loyal to the company a little bit more
he believes in a little bit more he
makes Maine a little bit more he saves
money a little bit more if you want to
win in these United States you got to be
tough and you can’t quit the last thing
I’ll talk to you about today in building
this winning edge is folks if you want
to win in business you’ve got to be a
leader leadership is everything you show
me anything in these United States that
win I’ll show you a leader at work you
show me a successful church Boy Scout
Troop club football team business I’ll
show you some a run by leader see see I
thought at one time in my life you had
to be smart to win I used to have these
smart people that dress so pretty and
talk so pretty and use these big words
they just intimidated me and I said
aren’t you can’t ever be that good why
don’t you just throw in the towel and go
on back coach football for living and I
found two things out about smart people
I think it’s almost impossible for a
smart person to win in business in
America today because I find smart
people spend their whole lifetime
figuring things out they always trying
to figure out an easier way in a quicker
way and another thing I found out about
smart people’s they just don’t get
around to doing nothing they see
somebody like art Williams everybody
said well he can’t do it
like that can’t do it but he does it see
folks I want you to know almost
everybody in America almost does enough
to win they almost get there they almost
are over the hump they almost have it
going they almost in everything they do
almost is a way of life to almost
everybody in America but the winners do
it what do they do they do whatever it
takes to get the job done they do it and
do it and do it and do it and do it
until the job gets done and then they
talk about how great it is to be
somebody they’re proud of we need
leaders in America who can do it if you
want to become somebody do it if you
want to go in business for yourself do
it if you want to become financially
independent do it I hear too much talk
in these United States everybody can
talk a good game we need people in
America who can do it I go all over this
country with Al weaves and I have people
say aren’t you you count on me wonderful
just do it all right I guarantee this is
my light last stop I’m gonna win now
SuperDuper just do it all right if I
could just have one good month and get
the ball going I know I could make it
big super just do it all right if I
could just pay off this debt I could
really go great just do it my heart if I
could just sell my house do it but how
I’m not making any money what can I do
you just do it do what art you do it and
do it and do it all right I can tell me
win this contest
SuperDuper just do it all right I’m over
the hump now watch my smoke grades just
do it all right I want to make it so bad
I’m tasting what I do you just do it all
right I’m a vice president now can I
quit doing it no hard I don’t know if I
keep on keeping on I’m really hurting
what I do you just do it do what art you
do it and do it and do it all right all
my life I want to be somebody important
well what do it then all right I’m gonna
save money so I don’t have to go through
this again
great just do it all right I don’t feel
like I’ve had enough training what I do
you just do it all right my manager
don’t give me no help what I do you just
do it all right you don’t understand I
was mr. everything in my former company
you don’t mean I I have to start off
down at the bottom and do it do you
yep you really got to do it all right
what’s the primary difference between
winners and losers the winner the
winners do it
they do it and do it and do it and do it
until the job gets done and then they
talk about how great it is to finally
have achieved something unique and how
glad they are that they didn’t quit like
everybody else and how wonderful it is
to finally be somebody they’re proud of
and make a difference with their life
there’s another kind of instinct that
you need to be on the lookout for it and
this one is a liar this one is a
saboteur well this one is a back biter
and like the devil himself he’s a
shapeshifter
he’s gonna disguise himself and make you
think he’s got your best interest in
mind but he doesn’t this is the instinct
that says you’ve had enough this is the
instinct that says you’ve you’ve given
it your best shot you can you can stand
down you can back off you can take a
knee this is the instinct that says you
can rest now do not listen to that
instinct do not listen that instinct is
a liar and wants to bring you down that
that’s the instinct that’s a defense
mechanism it wants to give you an out
place to run to
little little place of sympathy an
amnesty a little place of amnesty where
everything is forgiven where all these
these failures can gather together and
comfort and drown their sorrows in lies
and they tell each other and they’ll
tell you you did the best you could know
they’ll say the DAC the deck the deck
was stacked against you and they’ll say
it’s not your fault and they’ll tell you
it’s okay to stop it’s okay to settle
it’s okay to give up and that is the
instinct you need to fight you need to
push back to smash into the ground do
not take the easy way out do not give up
based on instinct if you are forced to
stand down to retreat so that you can
rebuild Andrea tack so be it but make
that decision based on logic not on the
instinct of surrender and defeat and you
need to train that instinct your
instinct train it to say get up go
and if that is what you become if that
becomes your fundamental reaction to
adversity if that becomes your gut
instinct then you will overcome just
about anything that stands in your path
entrepreneurs have one thing in common
they keep going they’ll change the rules
they’ll reinvent the ones you know they
don’t just take one answer so a real
entrepreneur who really it makes no
difference which country are in that’s
my belief so why not I love that you
know I mean that’s a mindset yes
fu you mess with me I’ll find a way
around it you know I have a friend is
multi Multi multi family rich guy from
France and you know Frances was
communist because it gets seventy five
percent top line for million-dollar
earners yeah that’s why he lives here so
he he started buying vineyards in Napa
and Sonoma so he went back to the French
government he says it’s his wine he says
I want to ship my wine in bulk to
California and the government says you
can’t do that so what French governments
and you can’t yeah and here’s the guy is
I think his five generations
you know French wine guy this guy’s this
guy is an entrepreneur entrepreneur he
says okay I can’t shipping and barrels a
guy goes yeah he says okay I’ll ship and
they battled all of his stuff it costs
up more money but he still figured out
how to do in TV Judah I mean and now he
has his wine with his California wine
and all this and so he went back to the
French government’s here try this see if
not better and so now they’re all
confused because he didn’t break any
rules so I’ll say it again entrepreneur
is a mindset first a skill set and rules
and depending upon whether you’re an
employee or small business the rules are
different the mindsets are different the
skill sets are different champions
mindset I think a lot of people hear the
word champion they think of a famous
sports star you might think of in the US
you might think of Michael Jordan or
LeBron James going and dunking on
somebody but we think of it differently
and we think of it as well when you get
on the field put everything you have
into it put every ounce of energy you
have on the field leave nothing on the
field and to when you get knocked down
because if you’re an entrepreneur you
inevitably you will be when you see hard
times and you get knocked down get back
up and if you keep putting everything
you got into it and you keep getting
back up when you get knocked down it’s
almost impossible to fail
I’m gonna share something I want to tell
you something that every successful
person has to do including you believe
it or not every successful person in
this world has junk I’m gonna tell you
what I mean by that eventually you are
going to have to jump
you cannot just exist in this life you
have got to try to live if you are
waking up thinking that there’s got to
be more to your life than it is man
believes that it is believe in your
heart of hearts that it is but to get to
that life you gonna have to jump I’ll
tell you why I call it jumping see God
when he created all of us he gave every
last one of us a gift at birth
he never created a soul without endowing
them with a gift
you just got to quit looking at gifts us
running jumping singing and dance
it’s more than that it’s if you know how
to network you can connect dots if you
draw if you teach some of y’all Fried
Chicken better than anybody else baked
pie some of you cut hair color hair
some people do grass I got a partner man
we never wanted to go out with us cuz we
stayed out too late come on man go on
but now I gotta get up early mom cutting
miss Johnson pray we kept laughing at
this dude
cutting grass how much they pay you got
a landscaping company in Cleveland worth
four million dollars
because all he do is cut grass but he
was gifted at I got a partner on a
detail shop make $800,000 a year
detailing cars he got six mobile trucks
running around $800,000 a year all he do
with detail collars that’s his gift us
what he loved to do you’ve got to
identify that gift now listen to me when
you see people in life when you’re
standing on the cliff of life if you see
people soaring by you see people soaring
going to exotic places you hear about
them doing wonderful things maybe you
look up the street in your neighbor just
gets a car every year there between you
your highs in doing it
have you ever thought maybe this person
right here has identified their gift and
it’s living in their gift because your
Bible says this your Bible says your
gift will make room your gift
not your education you’re gonna get an
education that’s nice but if you don’t
use your guilt that education on gonna
take you so far I know a lot of people
got degrees man they ain’t even using
it’s your gift but the only way for you
to soar is you got to jump you got to
take that gift that’s packed away on
your back you got to jump off that cliff
and pull that cord that gift opens up
and provides the soul if you don’t ever
use it you’re gonna just go to work and
if you getting up going to work on a job
everyday that you hate going to that
ain’t living man you just existed at one
point in time you ought to see what
living is like but the only way to see
what living like you got a jump here the
problem
let me just be real with you when you
first jump let me tell you something no
parachute will not open right away I’m
sorry I wish I could tell you it did but
it don’t when you jump is not going to
open right away you’re gonna hit them
rocks you’re gonna get some skin tore
off on them cliffs you’re gonna get all
your clothes to off you’re gonna get
some cuts on you you’re gonna be
bleeding pretty bad but eventually
eventually the parachute has to open
that is a promise of God that ain’t a
theory that’s a promise these promises
is true cuz listen to me you cannot name
one single thing God has not gotten you
through name it and if he ain’t got you
through it he currently pulling you
through it right now and the living
proof of it is you sitting in hell if he
hadn’t got you to it you wouldn’t even
be here so if he ain’t never not got you
through it
why would he not let your parachute oh
it has to open man but around it you
gotta jump though now here’s another
thing you can play it safe and deal
without the cuts and detain
and you can stand on that cliff for life
forever safe but if you don’t jump
I got another promise I can make your
parachute will never open you’ll never
know you never know what God really has
see your God has wonderful icing once
again I’m gonna refer to your Bible you
go down there you memorize these
scriptures you don’t apply them to
yourself your Bible says that he comes
to give you life and give you life more
abundant if I were you I would jump
because that’s the only way to get to
that abundant life you got the jump man
you got to take a chance
now when I get to talking there those of
you to discuss this in the car well I
got deals and I got I got bills whether
you stay on the cliff or you jump you’re
gonna have bills well if I quit my job
I’m a ruin my credit if you got a job
you live in check the check even if
you’ve got a one credit you can’t buy
nothing else no damn way at one point I
meant do yourself a favor go go see what
God really do God hold you up man he
gonna let you fall he bring you this far
let you fall do yourself a favor man
before you leave this world before you
die jump just jump one time just jump
thank you very much we’ve been thousands
and hundreds of thousands and millions
of warriors that have been in very
stressful situations and faced evil and
faced death
much worse than the situation I’m in or
a year in that we might consider
stressful and I even did this when I was
overseas when I was on deployment when I
was a combat leader
I was feeling stress and you know what
we took casualties and it was awful it
was heartbreaking and but there were
other soldiers and warriors throughout
time that had been in much worse
situations Gettysburg or Vicksburg or
the Battle of the Bulge
and in all those horrible situations
they proved really that humans can
withstand almost most unimaginable
stress which meant to me that I could –
and you can and the first step for me is
doing that taking that look to gain some
perspective and then in order to gain
perspective you got to do something that
we already talked about you’ve got to
detach you’ve got to detach from the
problems or the stress that you’re
experiencing so that you can get that
there’s a couple different types of
stress now if it’s something that you
can control that’s causing you stress
well why aren’t you getting control of
it now there’s also stress that’s caused
by things that you cannot control and if
you remember talking earlier about
artillery and how horrible that was and
what made it so horrible was that
there’s no control over so if you can’t
control something and you can’t get
control of it you have to at least
embrace what you can and I’m not saying
you’re gonna embrace artillery shelling
but I’ll tell you what when it comes to
things like artillery or for us in
Ramadi was IEDs and we could do
everything we could do to mitigate that
risk but eventually there’s only so much
you can do and you cannot completely
eliminate it but you can’t control it so
why you gonna worry about it why are you
gonna stress about it if there’s
something that’s completely beyond your
control
you cannot you’ve got to detach from it
and not let yourself get stressed about
it and on top of that if it’s something
that you can’t control how can you look
at it in a different light how can you
see it in a way that you could actually
take advantage of it how can you take
that stress and make it into some kind
of a lie you know the the chaos of
combat is something that I couldn’t
control but I had to embrace it so I
could try and figure out how to take
advantage of it so when it comes to
stress don’t fight it
turn it on itself and use it use it use
it to make yourself sharper and more
alert and use it to make yourself think
more and learn more and get better and
use that stress as a catalyst to make
yourself better obsession without any
more value than anybody else ever
dreamed of I mean my entire life from
the very beginning days was how do I do
more for others than anyone else on
earth how do I give them experiences
that are lasting how do I pray change
were change was impossible how do I take
somebody from the therapy for seven
years in an hour produced that result
and the way I did that was by
challenging traditional psychologists
and psychiatrists and getting on
national radio and saying giving you
were stationed on handle in an hour
which was pretty abrasive you know as a
young kid you can get by with that stuff
but the best part was I backed it up and
so one of the first interventions I did
was in Vancouver British Columbia Canada
on the radio and this psychiatrist got
on the phone and just on the radio why
they’re just crashing it you’re a liar
you’re a charlatan people like you
should not be allowed on the radio and I
said sir I said I said are you you know
scientists used to the course of a
physician I said well a scientist would
never make it an a sumption quiets know
you call me a liar on national radio I
said she must be stating your hypothesis
your hypothesis is that I’m gonna start
again and then you’re stating hypothesis
and you’re truly scientists you gotta be
I went to a series of demonstrations and
I’m gonna take one of your clients and
turn around I said share with me
somebody that you’ve never been able to
change I said I’m sure you got plenty of
those one of my heart like my article
because we don’t want a patient’s an
army to change and I said I haven’t
found any course I’ve done three
so a friend of mine and I we went for a
run in Central Park the Roadrunners
organization on the weekends they host
races and it’s very common at the end of
the race they’ll have a sponsor who will
give away something apples or bagels or
something and on this particular day
when we got to the end of the run there
were some free bagels and they had
picnic tables set up and on one side was
a group of volunteers on the table were
boxes of bagels and on the other side
was a long line of runners waiting to
get their free bagel so I said to my
friend let’s let’s get a bagel and he
looked at me and said that lines too
long and I said free bagel and he said I
don’t want to wait in line and I was
like free bagel and he says not that’s
it’s too long and that’s when I realized
that there’s two ways to see the world
some people see the thing that they want
and some people see the thing that
prevents them from getting the thing
that they want I could only see the
bagels he could only see the line and so
I walked up to the line I leaned in
between two people put my hand in the
box and pulled out two bagels and no one
get mad at me because the rule is you
can go after whatever you want
you just cannot deny anyone else to go
after whatever they want
now I had to sacrifice choice I didn’t
get to choose which bagel I got I got
whatever I pulled out but I didn’t have
to wait in line so the point is is you
don’t have to wait in line you don’t
have to do it the way everybody else has
done it you can do it your way you can
break the rules you just can’t get in
the way of somebody else getting what they want