how to reach a million people with your
book if you’re an author if you have an
idea or if you have a business that you
want to reach a lot of people you want
to reach a million people you need to
create a movement this has to be
important you have to have a message
that is worth spreading this isn’t going
to be you talking a few conferences
doing a little bit of media you need
people to want to spread this thing for
you it’s not just going to be you
standing up there talking you need to
create a powerful movement your book
your idea your company needs to stand
for something super important and if I
were you if I was trying to create this
movement I would start by studying
movements that already exist model
success find people who have done this
before look at martin luther king he
created a powerful movement what was it
all about one word what’s one word you
could explain Martin Luther King’s
movement about equality and for people
who were not given that equality for
black people in America who were not
treated as equals who are looked down as
second-class citizens that meant
something to them that meant something
extremely powerful and extremely
emotional that got them to move and it
wasn’t just black people there’s a lot
of white people who felt that it was
wrong the way black people being treated
I stopped meant something to them too if
you look at how did he get all those
people on Capitol Hill how did he get so
many people to come to Capitol Hill to
listen to him he didn’t have a website
he didn’t have newsletters he wasn’t
running a pay-per-click campaign he
wasn’t forcing it out people were
spreading the message for him because it
was powerful because it meant something
deep and meaningful to them your message
has to be that important if you want
people to spread it for you and if you
look at the people who came out
something like twenty five to thirty
percent of the people who showed up were
white this wasn’t just for black people
this for anybody who believe that people
need to be treated equally it’s powerful
of breaks barriers you’re not just
pitching
one community so what’s your message
what are you trying to change in the
world and what is something that can hit
people here make them feel something so
they’ll share it think about the stuff
that you share now okay think about the
stuff that you share with your friends
you post on Facebook you see something
you have to tell the world about it
either your friends on an email or
you’re spreading in social media
whatever things that you share it’s
something that hit you so then I hit you
hard I’m not talking about the silly cat
videos you’ll share that stuff too but
the stuff that means something to you
you see a picture or a short video or
something something that hits you you
feel like you want to share it because
you want to share your jaw you want to
share that passion and so you tell
people about it you do it yourself you
understand how to share what you need to
do is create that message create that
video create that picture create that
book that is so powerful that has such a
serious impact that people can’t help
but share it because all the newsletters
and pay-per-click ads all of that stuff
it’s not going to help you you’re not
going to build a movement from that it’s
not going to be you forcing your message
down people’s throats it’s got to be
something that they have been waiting to
hear something that they have been
waiting for somebody to rise up and be
the spokesperson and leave the charge
for this cause that needs to be you it
has to be that powerful as to be that
important if you want to create a
movement you want to impact a million
people this in response to a question i
came in from one of my newsletter
readers yvonne who has a book and she
said i have an objective of reaching 1
million hearts with my one tip book how
do i set up my campaign i’m going to a
publisher the publisher has his part I
have my part what should i do first of
all I don’t know what this is all about
what’s your one tip book what is the
message right that’s got to ease out of
everything that you’re doing you have
the passion believe in it and I believe
that you do is just not being
communicated don’t rely on your
publisher ok your publisher doesn’t get
this publishers don’t know how to create
movements when was the last time a
publisher created a movement doesn’t
happen the hell
market you but barely and that’s not
what they understand this is on you this
is on you connecting with people
connecting deeply with people connecting
in a way that nobody has connected with
them about something that is so critical
vital important to them what is that I
can’t even speak about this book because
you didn’t let me know in your message
what it’s all about one tip is great it
sounds simple but what’s your message I
have to believe in it I have to love it
I have to see a sample of it and want to
share that you got to hit me with
something so hard and I’m not saying hit
it like throw it in my face hit it but
hit it hit me here with a simple message
it’s easy to spread that I’m gonna want
to get up and make a video about it
because when I see great businesses I
make a video about it if I see a great
message I share it I put on my Facebook
and my Twitter my blog and I send it out
I share with my audience so you have to
give me something more sharing and give
other people something we’re sharing the
message has to be that important so
figure out what it is including
everything that you’re doing and work on
building your movement that’s how you’re
going to help reach a million people and
beyond and not just reach them you’re
going to change their lives at least I
hope that’s what you’re going to do I
hope that’s what your goal is that’s why
you should be doing this not just for
people to pick up your book you want to
help them and as an entrepreneur I don’t
care if you’re selling a book or not you
have an idea you have a company it
should be to make the world a better
place and you should want to have as big
an impact as you can change as many
lives as you can and that’s going to
start with creating the movement around
something that you believe powerfully in
that nobody has stepped up and become
the leader on and you’re going to say
people follow me believe in this and we
will ride to the promised land together
believe
those are you watching you liked this
video please give it a thumbs up below
it makes gonna do more for you and I
want to hear for you leave a comment
underneath you like this video put it
below you have a question for your
company leave it below make a video
response thank you so much and I’ll see
you soon
you
book if you’re an author if you have an
idea or if you have a business that you
want to reach a lot of people you want
to reach a million people you need to
create a movement this has to be
important you have to have a message
that is worth spreading this isn’t going
to be you talking a few conferences
doing a little bit of media you need
people to want to spread this thing for
you it’s not just going to be you
standing up there talking you need to
create a powerful movement your book
your idea your company needs to stand
for something super important and if I
were you if I was trying to create this
movement I would start by studying
movements that already exist model
success find people who have done this
before look at martin luther king he
created a powerful movement what was it
all about one word what’s one word you
could explain Martin Luther King’s
movement about equality and for people
who were not given that equality for
black people in America who were not
treated as equals who are looked down as
second-class citizens that meant
something to them that meant something
extremely powerful and extremely
emotional that got them to move and it
wasn’t just black people there’s a lot
of white people who felt that it was
wrong the way black people being treated
I stopped meant something to them too if
you look at how did he get all those
people on Capitol Hill how did he get so
many people to come to Capitol Hill to
listen to him he didn’t have a website
he didn’t have newsletters he wasn’t
running a pay-per-click campaign he
wasn’t forcing it out people were
spreading the message for him because it
was powerful because it meant something
deep and meaningful to them your message
has to be that important if you want
people to spread it for you and if you
look at the people who came out
something like twenty five to thirty
percent of the people who showed up were
white this wasn’t just for black people
this for anybody who believe that people
need to be treated equally it’s powerful
of breaks barriers you’re not just
pitching
one community so what’s your message
what are you trying to change in the
world and what is something that can hit
people here make them feel something so
they’ll share it think about the stuff
that you share now okay think about the
stuff that you share with your friends
you post on Facebook you see something
you have to tell the world about it
either your friends on an email or
you’re spreading in social media
whatever things that you share it’s
something that hit you so then I hit you
hard I’m not talking about the silly cat
videos you’ll share that stuff too but
the stuff that means something to you
you see a picture or a short video or
something something that hits you you
feel like you want to share it because
you want to share your jaw you want to
share that passion and so you tell
people about it you do it yourself you
understand how to share what you need to
do is create that message create that
video create that picture create that
book that is so powerful that has such a
serious impact that people can’t help
but share it because all the newsletters
and pay-per-click ads all of that stuff
it’s not going to help you you’re not
going to build a movement from that it’s
not going to be you forcing your message
down people’s throats it’s got to be
something that they have been waiting to
hear something that they have been
waiting for somebody to rise up and be
the spokesperson and leave the charge
for this cause that needs to be you it
has to be that powerful as to be that
important if you want to create a
movement you want to impact a million
people this in response to a question i
came in from one of my newsletter
readers yvonne who has a book and she
said i have an objective of reaching 1
million hearts with my one tip book how
do i set up my campaign i’m going to a
publisher the publisher has his part I
have my part what should i do first of
all I don’t know what this is all about
what’s your one tip book what is the
message right that’s got to ease out of
everything that you’re doing you have
the passion believe in it and I believe
that you do is just not being
communicated don’t rely on your
publisher ok your publisher doesn’t get
this publishers don’t know how to create
movements when was the last time a
publisher created a movement doesn’t
happen the hell
market you but barely and that’s not
what they understand this is on you this
is on you connecting with people
connecting deeply with people connecting
in a way that nobody has connected with
them about something that is so critical
vital important to them what is that I
can’t even speak about this book because
you didn’t let me know in your message
what it’s all about one tip is great it
sounds simple but what’s your message I
have to believe in it I have to love it
I have to see a sample of it and want to
share that you got to hit me with
something so hard and I’m not saying hit
it like throw it in my face hit it but
hit it hit me here with a simple message
it’s easy to spread that I’m gonna want
to get up and make a video about it
because when I see great businesses I
make a video about it if I see a great
message I share it I put on my Facebook
and my Twitter my blog and I send it out
I share with my audience so you have to
give me something more sharing and give
other people something we’re sharing the
message has to be that important so
figure out what it is including
everything that you’re doing and work on
building your movement that’s how you’re
going to help reach a million people and
beyond and not just reach them you’re
going to change their lives at least I
hope that’s what you’re going to do I
hope that’s what your goal is that’s why
you should be doing this not just for
people to pick up your book you want to
help them and as an entrepreneur I don’t
care if you’re selling a book or not you
have an idea you have a company it
should be to make the world a better
place and you should want to have as big
an impact as you can change as many
lives as you can and that’s going to
start with creating the movement around
something that you believe powerfully in
that nobody has stepped up and become
the leader on and you’re going to say
people follow me believe in this and we
will ride to the promised land together
believe
those are you watching you liked this
video please give it a thumbs up below
it makes gonna do more for you and I
want to hear for you leave a comment
underneath you like this video put it
below you have a question for your
company leave it below make a video
response thank you so much and I’ll see
you soon
you
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