let me just give you five quick items to
make sure that you get the maximum
result real simple I’m gonna go real
quick because we got to finish the
difference in people the difference in
performance the difference in the final
result the outcome is it usually
dependent upon skill is that what makes
one person better than other yes or no
how many seen someone with an
unbelievable innate skill get wiped out
by an athlete a person a business
individual who clearly had less skill
how many seen this happen say I it’s our
ability to maximize we said on day one
leaders are transform organizations you
want to grow this company you want to
transform this company leaders do it a
leader doesn’t mean everybody else
follows you it just means that you have
a higher what higher standard than
anybody else does will make you the
leader is when you have a higher
expectation not of other people anybody
can do that of whom of yourself so if
you want to know what does it take to
take things the highest level what’s
gonna take to change my business
permanently not temporary you go home
and you can install some of these
strategy skills tactics tools insights
and see a significant change but if that
change is gonna be a lasting company of
value that keeps growing then the things
you’ve learned here have to become the
standard for your organization not
something you did for a period of time
whenever you look at somebody to say why
are they more successful anybody else
it’s always because of step one they’ve
raised their standard if you go back
home and you want to change your life in
any way personally professionally or
your company is boring as it sounds as
stupid as a tainted sound you might say
I spent all this time this energy this
money and you’re gonna tell me to raise
my standards yes cuz even though that’s
not sexy it is the only thing that
creates lasting change you want to diet
and you can lose weight but will that
person eventually do they’ll go where
unless they raise their standard now
that sounds so trite and stupid and
positive thing key or old-school but the
truth is it’s the truth so maybe I can
language it away that’s more compelling
to you or more simple what does it mean
when we say raise our standards it means
you turn your shoulds in the muss the
difference in people is that they turn
their shoulds in the must the things
that you used to say I should do you do
your sheds when it’s convenient when
it’s comfortable when it goes your way
but when something is a must not to
other people but a must to you do you
find the way to get it done yes or no so
the difference in people is what’s there
must or another word for that is what’s
our standard every person this room
right now
our bodies are reflection of our
physical standards they are not a
reflection of our desires many plus
people have a desire for more energy or
a better body or stronger body or more
fit body we don’t get our goals together
must the ones that are the must become
how you are and guess what it shows up
in your rituals when it’s a must you
have different rituals different things
you do consistently when you must have
your body a certain way then you should
or you’d like to or you out – how many
thought I’m talking about here say I so
whether we want it or not the only way
to change your body long term is change
what the must is for you now I’m gonna
tell you what it should be who the hell
am i I’m just saying maybe it’s time for
you to take a look because many times
you set the standard a long time ago or
you lost the standard completely because
most of us based our standards by our
environment who you spend time with is
what you tend to become so if everybody
around you is gained a little weight or
everything around you is you know
constantly tired after a while even if
you had high energy you don’t want to
make fun of them or tease them or make
them feel bad so gradually
subconsciously you lower your own
standards just a little bit and that
little bit is that old metaphor overused
but true you take up frog and put them
in boiling water what’s he gonna do jump
right out but if you put him in and turn
the water
slowly over time it’ll boiled to death
that’s the most people’s lives isn’t it
it’s usually because you haven’t
remembered the power of who you spend
time with who you spend time with us who
you become so when you want things
that’s great about this five days as you
found people from all over the world who
are all absolutely committed to go day
and night night and day literally
sometimes the food sometimes without but
whose standard was I’m here to maximize
Who I am what I’m about what I’m gonna
take home what I’m gonna create that
raises your game number play against
somebody you’re better than your skills
gonna go down play against something
better than you just to stay on the
court the game has to go up want to
change your life raise your standard
want it raise your standards most get
around where it’s better surround
yourself with people playing the game
much higher than you are so just to be
around them your game master eyes that’s
part of what we try to do we come into a
company we create that by raising the
standard amongst them or you got to do
it by yourself but you got to do it how
many creating on the say I and it starts
with whom it starts with us so raise the
stain I remember when I met Michael
Jordan for the first time and it’s while
I’m still the Bulls
I asked him I got a chance to do some
coaching a bunch of people and he got a
new stand because of this and listen
Michael I said how is it you do this oh
you’re the best that’s ever lived at
this stage got that same question Wayne
Gretzky
an interesting Wayne Gretzky I read
someplace in he gave me the same answer
I asked him the same thing you’re not
the fastest you’re not the strongest
you’re not you know you don’t how is it
you the great one when you’re not the
fastest the strongest the quickest he
said well Tony I appreciate the
compliment he said I think one of my
advantages as most people skate to where
the puck is a nice skate to where the
puck is going the power of what
participation he knows the pattern with
Jordan his standard was I asked him he
said look Tony everybody you know I said
what makes you the best is that natural
ability as a talent as the skills that
god-given is it strategy what is it he
said Tony I think I had to save this to
you without it’s saying like hyperbole
he said I had got unbelievable natural
skills but he said study my history and
you’ll know I am Who I am
I did not make the high school varsity
team when I was a sophomore in school
high school I got cut he said I have a
lot of natural talent but the greatest
gift of my life was a coach who said
you’re not on the team and I looked at
him I laughed at him hey you gotta put
me on the team of the most talented guy
out there he said no you’re not
he said you have a lot of natural talent
but you have no heart no absolute
commitment no real Drive you’re not on
my team and it just questioned and
finally he negotiated he said look you
want to be on my team next year
simple leave me every morning before
school for a one-on-one practice and
I’ll take this raw talent and I’ll teach
you discipline I’ll show you how to
raise your standard and if you show up
the whole year I’ll guarantee a spot
next year and if you don’t probably the
same outcomes could happen on your trial
next year you couldn’t believe it
and guess what mostly don’t know Michael
Jordan got up every morning and drilled
and drilled and drilled and didn’t get
to be on the team and next year he’s on
the team he was not only good he was
great
guess what his career exploded when he
lost again championship to Detroit and
he was on the bus he said he was crying
in the back of the bus physically crying
pissed off and all the other players
they hadn’t done their job if something
inside of him snapped and realized
crying whining blaming everybody else is
not the problem
I need to raise my does he realize
that’s what did it for him originally
you know he did that year he lifted
weights like never in his entire life he
decided he was gonna dominate every
person every person every floor every
place every spot in the country he’s
gonna be stronger than anybody he
practice like he never practiced in his
life and oh by the way he won how many
NBA championships how many in a row
three retired came back when hovering
around three never anybody in history
would even dream of such a thing
especially after retirement that’s the
power of raising your standard but guess
who he competes with Michael told me one
time he goes Tony if I competed with
other people I wouldn’t be Who I am
he’s in my competition is with the best
I can be they’re trying to compete with
me that’s why I beat them because
they’re competing with where I am but
I’m competing with where I can be think
about that mindset the guy your life
would be different if you raise the
standard what you expected from yourself
but you’re people yourself to that level
how things could shift it’s all about
changing your shirts Tomas it’s all
about going back and saying this is how
it’s gonna be
it’s like when Gary Vee was here and he
was guys who say man I’m working so hard
man I work from 9:00 to 6:00 yeah what
are you doing from 8 to 8 p.m. to 2 I am
that’s where you master your craft I
always say to people it’s what you
practice and private they’ll you’ll be
rewarded for in public people say oh my
god you know you have this great ability
this great skill didn’t see all the
hours this class this course I know tons
of stuff like the back of my hand but if
you talk to my team was exhausted
they’ll tell you we’re up to 4 a.m.
almost every night to be able to figure
out how to provide for you a life cycle
and get to be real say good thing about
Nike and I’ll give you accurate
information about Windows they really
get to young-adult when they fall down
you gotta make phone calls read
financials do all kinds of stuff we did
all that stuff we’re doing all these
things and we’ve accomplished so much I
figured how to make it even better that
level of commitment is what makes you
great at what you do and gives you that
little edge that makes you stand out
from everybody else then that’s standing
out is what makes somebody absolutely
own an industry or brand themself like
nobody else in the world that process is
what this is about raise your standard
when you got to go home you gotta say
where are we gonna raise the standard
what am I gonna take that’s boom I
should and make it absolute must
where are we gonna do that as a team and
how we’re gonna pull it off now who here
is never fun way your income right now
as a result of your standards as well
it’s not the industry and it’s not the
economy who here is making more money
today than you’d have made 10 years ago
when you sit your hands how many feel
like it’s not enough today let me says
your hands and how could that be
computers are cheaper than they were
then you get so much more for your money
because once you achieve a level who
knows what happens you immediately you
pose the gap you create a new gap that’s
because that was makes us grow who’s
willing to go back to where you were ten
years ago
not many some of you you would because
it’s gotten worse than last ten years
for you the majority there’s no way see
once you’re fortunate enough if you
don’t like cleaning outs once you’re
fortunate to have somebody clean your
toilets you will not be doing that again
unless you like that you’ll find
somebody who loves cleaning threads and
you’ll pay them handsomely cuz now to go
back and do that once you’ve had the
privilege not having to do that it’s a
different game it’s a gross metaphor but
who gets what I’m talking about here say
I once you have a mosque you find a way
to get to it every one of you this room
is earning what you must earn not a dime
more don’t get me wrong you might have
big goals big desires but it’s not a
must for you
because even the economy crunches if
it’s a must you will find the way how
many agree with me on the say I see when
I was a must for me to get at one level
I did I never I admit was a must for me
to finally make a million dollars a year
I had my son Jared gonna be born I swore
I would never have a child unless I was
financially sat can I wasn’t financially
set he was on his way I went from 38,000
dollars a year to making a million
dollars a year in the next 12 months
that was all BS in my head I thought all
my growing up all the pain was cuz my
parents fought there was no money they
would have fought anyway because I
believe that though I raised the
standard made it happen I made a million
dollars a year for seven straight years
even though I built five more companies
even though I was helping more people I
made the same amount of money guess why
that was my must that’s some level above
that seem greedy that wasn’t like I had
this incredible lifestyle in the magical
home at this place called the Del Mar
castle overlooking the ocean and Del Mar
California but I was on the road staying
at the Ramada Inn in Milwaukee with shag
carpeting and smelly you know dead
animals on the wall on my birthday
and my maid she’s back at home and the
castle going off mr. Robins happy
birthday I can’t help thinking you it’s
so wonderful all Miss Robbins is so
beautiful here I was sitting out in the
jacuzzi overlooking the ocean
oh yes oh I’ve lost 22 pounds I can’t
tell you it’s been so amazing I get on
your Stairmaster and I watch Oprah I
love your gym mr. Robbins Olympic and
she’s got a multi-million dollar
lifestyle
how many can relate to this in some way
right so I went from 38,000 a million if
I changed my income it became an
absolute what it was nothing about money
it was about growing because I knew to
make more I’d have to help more people
I’d have to expand and I came to this
goal I wanted to feed all the people in
San Diego that were homeless first my
goal was a third of the homeless people
and then my goal was everybody I said if
I go from 38 thousand to a million I
should they go from a million to 3
million in three years and I did in 12
months
I found the Y I found the reasons I got
a different rpm but it became a must for
me not a shut you’re meeting your must
my friends maybe it’s time to change
your mus some people’s must’ve survived
so this must is B okay some you musta
stabbed them some people’s must have
more than they could possibly spend so
those monsters take care of everybody
around them whatever your monsters
you’re gonna get it when you leave here
get clear on your must or raise your
what step to real fast and we do it real
fast
who here has ever raised the standard
and you get out there you go I’m gonna
go do this now I’m committed I’m gonna
change this I’m gonna make fifty pounds
I’m gonna take my company that’s level
and you’re all excited and then all some
this voice in your head goes who are you
kidding
who’s ever had one of these raise your
hand say ahh so once you raise your
standard you got to get certainty behind
it you can sustain it and that means you
got to change your limiting beliefs you
got to change your limiting beliefs and
who has limiting beliefs by the way who
everyone does so you got to become aware
of it and you get or destroy it now how
to do that honestly if you’ve been DBW
you know how if you haven’t come to join
me in San Jose or someplace else and who
has limiting beliefs by the way who
everyone does so you got to become aware
of it and you gonna destroy it now how
to do that honestly if you’ve been DBW
know how if you haven’t come join me in
San Jose or someplace else and come
through the experience when you change
your limiting beliefs everything changes
cuz as you believe
if so is it done unto you if you believe
you’re right you believe you’re wrong
you’re right because whatever you’re
certain about you find a way to support
it I always teach people exercise try
this and if you know it do it fresh look
at this room real fast for everything
that’s brown in this room and give you a
test what’s brown quick look for brown
look for brown brown brown here burnt
clothing brown all your eyes tell me
everything you saw in this room that’s
red raise your hand if you see more
brown and you have been red and say aye
open your eyes now look for red look for
red look to red look for at look for red
look for red look everywhere for red
look for red raise your hand if you
found more red this time raise you can’t
say aye
why cause you’re looking for it cuz
whenever you focus on you’ll find in
fact you’ll find stuff that’s not there
how many saw beige called it brown just
to feel successful how many saw burgundy
called it red just to feel successful
see once you believe something is a
certain way how do you need for
certainty you’ll change things to meet
that belief let me show you in two
seconds flat on the rich get richer and
the poor get poorer I called the success
cycle real fast dry yourself four
squares put them up on the screen in
you’ll see as I do this take a quick
look you’ll notice you’ve got the word
potential up in the left-hand square up
on the right-hand square is the word
action bottom right is the word results
bottom left is the word belief or in
other words for that would be a sense of
certainty potential action belief
results and notice there’s arrows in a
clockwise fashion where they just keep
feeding each other over and over and
over again so again it’s potential
action results belief or another word
for that will be certain date now do you
ever notice how rich people tend to get
richer and for people to get poorer and
I don’t just mean rich in financial
terms I mean people that are rich
emotionally should know so happy people
tend to get happier and depressed people
tend to get more depressed how many
found this to be true sigh that’s
because the power of momentum and what
I’m about to show you so let me show you
something here what’s the potential of
any human being you tell me quit
unlimited do most people’s results
reflect that true potential yes or no no
way why because most people aren’t
taking enough what but is it possible
take a lot of action and still get lousy
results what if you got a Salesman that
works for you and they walk out and they
knock on a hundred doors and they say
you wouldn’t want to buy anything from
me would you or they don’t say that
verbally but they say it non-verbally is
that gonna affect their results yes or
no so it’s not enough even to take
enough action because when we believe
it’s not gonna work or were uncertain
does that affect how much of our
potentially tap yes or no see if you
don’t think it’s gonna work you’re not
gonna put out a bunch of your energy
when you think it’s gonna fail and by
the way when you’re not sure you tap a
little potential do you take little
Orlov who action when you’re not sure
when you think it’s not gonna work you
take massive action or little action now
when you take little potential with
little action what kind of results you
get little lousy results and when you
get lousy results was that due to your
belief you know see I told you wasn’t
gonna work told you was a waste of time
and then by the way when you have lost
belief how much more potential you take
more or less if it’s possible you tap
less potential more or less action less
and what happens the results they get
even light and now they got worse
results was that duty belief and by the
way now you see the current economy
isn’t it true everybody out there is
going oh my god the results are so bad
it’s gonna get worse in the future so I
better pull my horns there’s less
potential so I’m not gonna push this
hard I’m not gonna take much action oh
my god I’m getting lousy results with a
little potential action oh my god that’s
gonna get worse that’s what creates a
recession depression whatever you want
to call it how do you change that by the
way can it work the opposite direction
what would happen if something inside
you gave you so much certainty inside of
you that you felt absolutely certain the
recession was your friend that the worst
economy for you was the greatest time on
earth and all you had to do is manage
your state and apply your fundamentals
and immerse stay coach so you don’t get
off the target keep taking action
and you can own your business and you go
to other people’s businesses how many
believe that by the way now say I when
you have that kind of certainty are you
gonna use more of your potential when
you go home or less which one my friends
are you gonna take less or more action
when you are certain and you use lots of
your potential with massive action what
kind of results do you get massive
action gets massive results what kind of
belief you get now when you get better
results you go home use your core store
you go home and you take one of these
techniques you get a different response
you go home when you stimulate a new
source of profit or income you go home
when you add a service Gover do anything
and it works your brain comes here it
works no by the way at home acts we went
in there thank God we went in there
because they took our stuff and it
looked like it wasn’t working remember
that because some people there didn’t
want the change to happen so we had to
take in fire it was working we knew you
can’t take action you can’t sell that
seed and reap nothing so he uncovered
what was really going on you have to
watch for the same thing three people in
the size of your organization but bottom
line when you get great results beliefs
get stronger now you’re totally certain
are you gonna use more or less potential
my friends which one more you’re gonna
take even more what good an even greater
what even more certainty and now what
happens your business and now you have a
different momentum and so your economy
does not have to reflect the economy you
get to create your economy you get to
decide whether you freeze to death or
ski or snowboard it’s winter but you can
have the best time of your life it could
be a sunny beautiful magical time oh you
got to do you got to manage this process
in order to do it you got to change your
limiting beliefs and this week has been
about doing that by giving you so many
tools and examples you’d be immersed but
I promise you when you go home all this
is going to be tested a cuz all the
stuff that’s waiting for you after being
gone for five days be all the people
that you work with other limiting
beliefs whether you have one employee or
two because you’re in the army of one or
two people or whether you got 10,000 and
so you have to be able to implement this
by the way is I’m gonna
you bring us in if we can help do you
think we could help yes or now yes or
now bring us in we’ll do it or get your
team together and find a way to make
sure this momentum goes in the right
direction make sense this is the must if
you have this high standard but you
don’t really believe because the
Momentum’s in the wrong direction having
the tools will be worthless
that’s where certainty that’s where
everything else we teach that’s what I
do in my events that’s what you guys
have been here before that’s what you
got to bring to the table one of the
five keys for integrating this number
one you got to go home and raise your
what come on guys raise your 1 which
means turn your shirts into step number
2 you got to go out and change your
limiting one find anything that’s limit
you and destroy it what’s the fastest
way to destroy it you can do it very
quickly by producing the results in your
mind over and over again or why do you
think I get people to walk on fire
because they think it’s impossible when
they walk in this fire men sleeve might
say oh I can do it but when they get
burned that fire it’s 2,000 degrees
burning hot coals it gets their full
attention and something they have a
state change and when you get yourself
in a state where you can storm through
fire it’s not about fire walking the
state you’re ready gave yourself the
walk cross fire is the metaphor for
anything it used to stop you to fire
your life and by the way when you cross
fire and you’re on the other side doing
something you want throw it was
difficult or impossible it’s that easy
your brain goes what else can I do that
I thought was impossible it’s
unbelievable it’s not intellectual it’s
emotional plus after fire walking cold
calling is not a problem
they get the idea ladies and gentlemen
all right so what we’re really talking
about here is changing your beliefs now
here’s the third key if you’re gonna get
maximum results
you got a model what works we brought
you for five days and nights here models
of what works go back and get them now
here’s where the challenge is how many
got tons to do in your normal list of
things to do when you go home oh my god
laughter they say I come we have a lot
of outcomes you got to go after say I
how many on the same amount of time you
got before say I so in your business if
you need something to get done you get
it done because it’s an absolute what or
you hire someone to get it done hire us
hire someone else get somebody inside
but are these things you’re going home
with muster shoulds which one do
whatever it takes
you sad one of the money you know the
money not to forget us hire some buddies
an individual who knows what they’re
doing and put them in there
leverage yourself the only way you’re
gonna get the game bigger is by taking a
little bit of what my friends risk but
that means get yourself some resources
be resourceful enough to get the
resources what’s great about this what
is this opening what is this creating
what’s possible what have I not seen
this is gonna make me see what have I
learned from this what can I learn from
this what am I willing to you to still
have it the way I want it that’s the
fourth step you get you intensify and
you innovate so then there’s a final
first step and that this step is really
simple my friends and that is step up
and give step up and give more than
anyone else could possibly expect the
ultimate transformation happens when you
stop trying to get and start give
whenever you’re at your best you’re
giving I remember so vividly driving in
my car my Volkswagen bug and I was
struggling and I was 19 years old I was
driving on the freeway in San Gabriel
Valley the 210 freeway I’ll never forget
it’s midnight and I’m frustrated I felt
like I tried everything I had these big
hits
like the one you just saw and nothing
was going my way that was frustrated
that I kept thinking how come I’m not
getting what I want and all of a sudden
it just hit me on the freeway I pulled
over the side it’s almost midnight no
cars really around grab my journal I
wrote I still have the journal to this
day from I was 19 years old
full page I wrote the secret to living
is giving and I realized why I wasn’t
doing well cuz I all focused about what
I wasn’t getting I was not focused on
what I was not giving and the whole game changed
make sure that you get the maximum
result real simple I’m gonna go real
quick because we got to finish the
difference in people the difference in
performance the difference in the final
result the outcome is it usually
dependent upon skill is that what makes
one person better than other yes or no
how many seen someone with an
unbelievable innate skill get wiped out
by an athlete a person a business
individual who clearly had less skill
how many seen this happen say I it’s our
ability to maximize we said on day one
leaders are transform organizations you
want to grow this company you want to
transform this company leaders do it a
leader doesn’t mean everybody else
follows you it just means that you have
a higher what higher standard than
anybody else does will make you the
leader is when you have a higher
expectation not of other people anybody
can do that of whom of yourself so if
you want to know what does it take to
take things the highest level what’s
gonna take to change my business
permanently not temporary you go home
and you can install some of these
strategy skills tactics tools insights
and see a significant change but if that
change is gonna be a lasting company of
value that keeps growing then the things
you’ve learned here have to become the
standard for your organization not
something you did for a period of time
whenever you look at somebody to say why
are they more successful anybody else
it’s always because of step one they’ve
raised their standard if you go back
home and you want to change your life in
any way personally professionally or
your company is boring as it sounds as
stupid as a tainted sound you might say
I spent all this time this energy this
money and you’re gonna tell me to raise
my standards yes cuz even though that’s
not sexy it is the only thing that
creates lasting change you want to diet
and you can lose weight but will that
person eventually do they’ll go where
unless they raise their standard now
that sounds so trite and stupid and
positive thing key or old-school but the
truth is it’s the truth so maybe I can
language it away that’s more compelling
to you or more simple what does it mean
when we say raise our standards it means
you turn your shoulds in the muss the
difference in people is that they turn
their shoulds in the must the things
that you used to say I should do you do
your sheds when it’s convenient when
it’s comfortable when it goes your way
but when something is a must not to
other people but a must to you do you
find the way to get it done yes or no so
the difference in people is what’s there
must or another word for that is what’s
our standard every person this room
right now
our bodies are reflection of our
physical standards they are not a
reflection of our desires many plus
people have a desire for more energy or
a better body or stronger body or more
fit body we don’t get our goals together
must the ones that are the must become
how you are and guess what it shows up
in your rituals when it’s a must you
have different rituals different things
you do consistently when you must have
your body a certain way then you should
or you’d like to or you out – how many
thought I’m talking about here say I so
whether we want it or not the only way
to change your body long term is change
what the must is for you now I’m gonna
tell you what it should be who the hell
am i I’m just saying maybe it’s time for
you to take a look because many times
you set the standard a long time ago or
you lost the standard completely because
most of us based our standards by our
environment who you spend time with is
what you tend to become so if everybody
around you is gained a little weight or
everything around you is you know
constantly tired after a while even if
you had high energy you don’t want to
make fun of them or tease them or make
them feel bad so gradually
subconsciously you lower your own
standards just a little bit and that
little bit is that old metaphor overused
but true you take up frog and put them
in boiling water what’s he gonna do jump
right out but if you put him in and turn
the water
slowly over time it’ll boiled to death
that’s the most people’s lives isn’t it
it’s usually because you haven’t
remembered the power of who you spend
time with who you spend time with us who
you become so when you want things
that’s great about this five days as you
found people from all over the world who
are all absolutely committed to go day
and night night and day literally
sometimes the food sometimes without but
whose standard was I’m here to maximize
Who I am what I’m about what I’m gonna
take home what I’m gonna create that
raises your game number play against
somebody you’re better than your skills
gonna go down play against something
better than you just to stay on the
court the game has to go up want to
change your life raise your standard
want it raise your standards most get
around where it’s better surround
yourself with people playing the game
much higher than you are so just to be
around them your game master eyes that’s
part of what we try to do we come into a
company we create that by raising the
standard amongst them or you got to do
it by yourself but you got to do it how
many creating on the say I and it starts
with whom it starts with us so raise the
stain I remember when I met Michael
Jordan for the first time and it’s while
I’m still the Bulls
I asked him I got a chance to do some
coaching a bunch of people and he got a
new stand because of this and listen
Michael I said how is it you do this oh
you’re the best that’s ever lived at
this stage got that same question Wayne
Gretzky
an interesting Wayne Gretzky I read
someplace in he gave me the same answer
I asked him the same thing you’re not
the fastest you’re not the strongest
you’re not you know you don’t how is it
you the great one when you’re not the
fastest the strongest the quickest he
said well Tony I appreciate the
compliment he said I think one of my
advantages as most people skate to where
the puck is a nice skate to where the
puck is going the power of what
participation he knows the pattern with
Jordan his standard was I asked him he
said look Tony everybody you know I said
what makes you the best is that natural
ability as a talent as the skills that
god-given is it strategy what is it he
said Tony I think I had to save this to
you without it’s saying like hyperbole
he said I had got unbelievable natural
skills but he said study my history and
you’ll know I am Who I am
I did not make the high school varsity
team when I was a sophomore in school
high school I got cut he said I have a
lot of natural talent but the greatest
gift of my life was a coach who said
you’re not on the team and I looked at
him I laughed at him hey you gotta put
me on the team of the most talented guy
out there he said no you’re not
he said you have a lot of natural talent
but you have no heart no absolute
commitment no real Drive you’re not on
my team and it just questioned and
finally he negotiated he said look you
want to be on my team next year
simple leave me every morning before
school for a one-on-one practice and
I’ll take this raw talent and I’ll teach
you discipline I’ll show you how to
raise your standard and if you show up
the whole year I’ll guarantee a spot
next year and if you don’t probably the
same outcomes could happen on your trial
next year you couldn’t believe it
and guess what mostly don’t know Michael
Jordan got up every morning and drilled
and drilled and drilled and didn’t get
to be on the team and next year he’s on
the team he was not only good he was
great
guess what his career exploded when he
lost again championship to Detroit and
he was on the bus he said he was crying
in the back of the bus physically crying
pissed off and all the other players
they hadn’t done their job if something
inside of him snapped and realized
crying whining blaming everybody else is
not the problem
I need to raise my does he realize
that’s what did it for him originally
you know he did that year he lifted
weights like never in his entire life he
decided he was gonna dominate every
person every person every floor every
place every spot in the country he’s
gonna be stronger than anybody he
practice like he never practiced in his
life and oh by the way he won how many
NBA championships how many in a row
three retired came back when hovering
around three never anybody in history
would even dream of such a thing
especially after retirement that’s the
power of raising your standard but guess
who he competes with Michael told me one
time he goes Tony if I competed with
other people I wouldn’t be Who I am
he’s in my competition is with the best
I can be they’re trying to compete with
me that’s why I beat them because
they’re competing with where I am but
I’m competing with where I can be think
about that mindset the guy your life
would be different if you raise the
standard what you expected from yourself
but you’re people yourself to that level
how things could shift it’s all about
changing your shirts Tomas it’s all
about going back and saying this is how
it’s gonna be
it’s like when Gary Vee was here and he
was guys who say man I’m working so hard
man I work from 9:00 to 6:00 yeah what
are you doing from 8 to 8 p.m. to 2 I am
that’s where you master your craft I
always say to people it’s what you
practice and private they’ll you’ll be
rewarded for in public people say oh my
god you know you have this great ability
this great skill didn’t see all the
hours this class this course I know tons
of stuff like the back of my hand but if
you talk to my team was exhausted
they’ll tell you we’re up to 4 a.m.
almost every night to be able to figure
out how to provide for you a life cycle
and get to be real say good thing about
Nike and I’ll give you accurate
information about Windows they really
get to young-adult when they fall down
you gotta make phone calls read
financials do all kinds of stuff we did
all that stuff we’re doing all these
things and we’ve accomplished so much I
figured how to make it even better that
level of commitment is what makes you
great at what you do and gives you that
little edge that makes you stand out
from everybody else then that’s standing
out is what makes somebody absolutely
own an industry or brand themself like
nobody else in the world that process is
what this is about raise your standard
when you got to go home you gotta say
where are we gonna raise the standard
what am I gonna take that’s boom I
should and make it absolute must
where are we gonna do that as a team and
how we’re gonna pull it off now who here
is never fun way your income right now
as a result of your standards as well
it’s not the industry and it’s not the
economy who here is making more money
today than you’d have made 10 years ago
when you sit your hands how many feel
like it’s not enough today let me says
your hands and how could that be
computers are cheaper than they were
then you get so much more for your money
because once you achieve a level who
knows what happens you immediately you
pose the gap you create a new gap that’s
because that was makes us grow who’s
willing to go back to where you were ten
years ago
not many some of you you would because
it’s gotten worse than last ten years
for you the majority there’s no way see
once you’re fortunate enough if you
don’t like cleaning outs once you’re
fortunate to have somebody clean your
toilets you will not be doing that again
unless you like that you’ll find
somebody who loves cleaning threads and
you’ll pay them handsomely cuz now to go
back and do that once you’ve had the
privilege not having to do that it’s a
different game it’s a gross metaphor but
who gets what I’m talking about here say
I once you have a mosque you find a way
to get to it every one of you this room
is earning what you must earn not a dime
more don’t get me wrong you might have
big goals big desires but it’s not a
must for you
because even the economy crunches if
it’s a must you will find the way how
many agree with me on the say I see when
I was a must for me to get at one level
I did I never I admit was a must for me
to finally make a million dollars a year
I had my son Jared gonna be born I swore
I would never have a child unless I was
financially sat can I wasn’t financially
set he was on his way I went from 38,000
dollars a year to making a million
dollars a year in the next 12 months
that was all BS in my head I thought all
my growing up all the pain was cuz my
parents fought there was no money they
would have fought anyway because I
believe that though I raised the
standard made it happen I made a million
dollars a year for seven straight years
even though I built five more companies
even though I was helping more people I
made the same amount of money guess why
that was my must that’s some level above
that seem greedy that wasn’t like I had
this incredible lifestyle in the magical
home at this place called the Del Mar
castle overlooking the ocean and Del Mar
California but I was on the road staying
at the Ramada Inn in Milwaukee with shag
carpeting and smelly you know dead
animals on the wall on my birthday
and my maid she’s back at home and the
castle going off mr. Robins happy
birthday I can’t help thinking you it’s
so wonderful all Miss Robbins is so
beautiful here I was sitting out in the
jacuzzi overlooking the ocean
oh yes oh I’ve lost 22 pounds I can’t
tell you it’s been so amazing I get on
your Stairmaster and I watch Oprah I
love your gym mr. Robbins Olympic and
she’s got a multi-million dollar
lifestyle
how many can relate to this in some way
right so I went from 38,000 a million if
I changed my income it became an
absolute what it was nothing about money
it was about growing because I knew to
make more I’d have to help more people
I’d have to expand and I came to this
goal I wanted to feed all the people in
San Diego that were homeless first my
goal was a third of the homeless people
and then my goal was everybody I said if
I go from 38 thousand to a million I
should they go from a million to 3
million in three years and I did in 12
months
I found the Y I found the reasons I got
a different rpm but it became a must for
me not a shut you’re meeting your must
my friends maybe it’s time to change
your mus some people’s must’ve survived
so this must is B okay some you musta
stabbed them some people’s must have
more than they could possibly spend so
those monsters take care of everybody
around them whatever your monsters
you’re gonna get it when you leave here
get clear on your must or raise your
what step to real fast and we do it real
fast
who here has ever raised the standard
and you get out there you go I’m gonna
go do this now I’m committed I’m gonna
change this I’m gonna make fifty pounds
I’m gonna take my company that’s level
and you’re all excited and then all some
this voice in your head goes who are you
kidding
who’s ever had one of these raise your
hand say ahh so once you raise your
standard you got to get certainty behind
it you can sustain it and that means you
got to change your limiting beliefs you
got to change your limiting beliefs and
who has limiting beliefs by the way who
everyone does so you got to become aware
of it and you get or destroy it now how
to do that honestly if you’ve been DBW
you know how if you haven’t come to join
me in San Jose or someplace else and who
has limiting beliefs by the way who
everyone does so you got to become aware
of it and you gonna destroy it now how
to do that honestly if you’ve been DBW
know how if you haven’t come join me in
San Jose or someplace else and come
through the experience when you change
your limiting beliefs everything changes
cuz as you believe
if so is it done unto you if you believe
you’re right you believe you’re wrong
you’re right because whatever you’re
certain about you find a way to support
it I always teach people exercise try
this and if you know it do it fresh look
at this room real fast for everything
that’s brown in this room and give you a
test what’s brown quick look for brown
look for brown brown brown here burnt
clothing brown all your eyes tell me
everything you saw in this room that’s
red raise your hand if you see more
brown and you have been red and say aye
open your eyes now look for red look for
red look to red look for at look for red
look for red look everywhere for red
look for red raise your hand if you
found more red this time raise you can’t
say aye
why cause you’re looking for it cuz
whenever you focus on you’ll find in
fact you’ll find stuff that’s not there
how many saw beige called it brown just
to feel successful how many saw burgundy
called it red just to feel successful
see once you believe something is a
certain way how do you need for
certainty you’ll change things to meet
that belief let me show you in two
seconds flat on the rich get richer and
the poor get poorer I called the success
cycle real fast dry yourself four
squares put them up on the screen in
you’ll see as I do this take a quick
look you’ll notice you’ve got the word
potential up in the left-hand square up
on the right-hand square is the word
action bottom right is the word results
bottom left is the word belief or in
other words for that would be a sense of
certainty potential action belief
results and notice there’s arrows in a
clockwise fashion where they just keep
feeding each other over and over and
over again so again it’s potential
action results belief or another word
for that will be certain date now do you
ever notice how rich people tend to get
richer and for people to get poorer and
I don’t just mean rich in financial
terms I mean people that are rich
emotionally should know so happy people
tend to get happier and depressed people
tend to get more depressed how many
found this to be true sigh that’s
because the power of momentum and what
I’m about to show you so let me show you
something here what’s the potential of
any human being you tell me quit
unlimited do most people’s results
reflect that true potential yes or no no
way why because most people aren’t
taking enough what but is it possible
take a lot of action and still get lousy
results what if you got a Salesman that
works for you and they walk out and they
knock on a hundred doors and they say
you wouldn’t want to buy anything from
me would you or they don’t say that
verbally but they say it non-verbally is
that gonna affect their results yes or
no so it’s not enough even to take
enough action because when we believe
it’s not gonna work or were uncertain
does that affect how much of our
potentially tap yes or no see if you
don’t think it’s gonna work you’re not
gonna put out a bunch of your energy
when you think it’s gonna fail and by
the way when you’re not sure you tap a
little potential do you take little
Orlov who action when you’re not sure
when you think it’s not gonna work you
take massive action or little action now
when you take little potential with
little action what kind of results you
get little lousy results and when you
get lousy results was that due to your
belief you know see I told you wasn’t
gonna work told you was a waste of time
and then by the way when you have lost
belief how much more potential you take
more or less if it’s possible you tap
less potential more or less action less
and what happens the results they get
even light and now they got worse
results was that duty belief and by the
way now you see the current economy
isn’t it true everybody out there is
going oh my god the results are so bad
it’s gonna get worse in the future so I
better pull my horns there’s less
potential so I’m not gonna push this
hard I’m not gonna take much action oh
my god I’m getting lousy results with a
little potential action oh my god that’s
gonna get worse that’s what creates a
recession depression whatever you want
to call it how do you change that by the
way can it work the opposite direction
what would happen if something inside
you gave you so much certainty inside of
you that you felt absolutely certain the
recession was your friend that the worst
economy for you was the greatest time on
earth and all you had to do is manage
your state and apply your fundamentals
and immerse stay coach so you don’t get
off the target keep taking action
and you can own your business and you go
to other people’s businesses how many
believe that by the way now say I when
you have that kind of certainty are you
gonna use more of your potential when
you go home or less which one my friends
are you gonna take less or more action
when you are certain and you use lots of
your potential with massive action what
kind of results do you get massive
action gets massive results what kind of
belief you get now when you get better
results you go home use your core store
you go home and you take one of these
techniques you get a different response
you go home when you stimulate a new
source of profit or income you go home
when you add a service Gover do anything
and it works your brain comes here it
works no by the way at home acts we went
in there thank God we went in there
because they took our stuff and it
looked like it wasn’t working remember
that because some people there didn’t
want the change to happen so we had to
take in fire it was working we knew you
can’t take action you can’t sell that
seed and reap nothing so he uncovered
what was really going on you have to
watch for the same thing three people in
the size of your organization but bottom
line when you get great results beliefs
get stronger now you’re totally certain
are you gonna use more or less potential
my friends which one more you’re gonna
take even more what good an even greater
what even more certainty and now what
happens your business and now you have a
different momentum and so your economy
does not have to reflect the economy you
get to create your economy you get to
decide whether you freeze to death or
ski or snowboard it’s winter but you can
have the best time of your life it could
be a sunny beautiful magical time oh you
got to do you got to manage this process
in order to do it you got to change your
limiting beliefs and this week has been
about doing that by giving you so many
tools and examples you’d be immersed but
I promise you when you go home all this
is going to be tested a cuz all the
stuff that’s waiting for you after being
gone for five days be all the people
that you work with other limiting
beliefs whether you have one employee or
two because you’re in the army of one or
two people or whether you got 10,000 and
so you have to be able to implement this
by the way is I’m gonna
you bring us in if we can help do you
think we could help yes or now yes or
now bring us in we’ll do it or get your
team together and find a way to make
sure this momentum goes in the right
direction make sense this is the must if
you have this high standard but you
don’t really believe because the
Momentum’s in the wrong direction having
the tools will be worthless
that’s where certainty that’s where
everything else we teach that’s what I
do in my events that’s what you guys
have been here before that’s what you
got to bring to the table one of the
five keys for integrating this number
one you got to go home and raise your
what come on guys raise your 1 which
means turn your shirts into step number
2 you got to go out and change your
limiting one find anything that’s limit
you and destroy it what’s the fastest
way to destroy it you can do it very
quickly by producing the results in your
mind over and over again or why do you
think I get people to walk on fire
because they think it’s impossible when
they walk in this fire men sleeve might
say oh I can do it but when they get
burned that fire it’s 2,000 degrees
burning hot coals it gets their full
attention and something they have a
state change and when you get yourself
in a state where you can storm through
fire it’s not about fire walking the
state you’re ready gave yourself the
walk cross fire is the metaphor for
anything it used to stop you to fire
your life and by the way when you cross
fire and you’re on the other side doing
something you want throw it was
difficult or impossible it’s that easy
your brain goes what else can I do that
I thought was impossible it’s
unbelievable it’s not intellectual it’s
emotional plus after fire walking cold
calling is not a problem
they get the idea ladies and gentlemen
all right so what we’re really talking
about here is changing your beliefs now
here’s the third key if you’re gonna get
maximum results
you got a model what works we brought
you for five days and nights here models
of what works go back and get them now
here’s where the challenge is how many
got tons to do in your normal list of
things to do when you go home oh my god
laughter they say I come we have a lot
of outcomes you got to go after say I
how many on the same amount of time you
got before say I so in your business if
you need something to get done you get
it done because it’s an absolute what or
you hire someone to get it done hire us
hire someone else get somebody inside
but are these things you’re going home
with muster shoulds which one do
whatever it takes
you sad one of the money you know the
money not to forget us hire some buddies
an individual who knows what they’re
doing and put them in there
leverage yourself the only way you’re
gonna get the game bigger is by taking a
little bit of what my friends risk but
that means get yourself some resources
be resourceful enough to get the
resources what’s great about this what
is this opening what is this creating
what’s possible what have I not seen
this is gonna make me see what have I
learned from this what can I learn from
this what am I willing to you to still
have it the way I want it that’s the
fourth step you get you intensify and
you innovate so then there’s a final
first step and that this step is really
simple my friends and that is step up
and give step up and give more than
anyone else could possibly expect the
ultimate transformation happens when you
stop trying to get and start give
whenever you’re at your best you’re
giving I remember so vividly driving in
my car my Volkswagen bug and I was
struggling and I was 19 years old I was
driving on the freeway in San Gabriel
Valley the 210 freeway I’ll never forget
it’s midnight and I’m frustrated I felt
like I tried everything I had these big
hits
like the one you just saw and nothing
was going my way that was frustrated
that I kept thinking how come I’m not
getting what I want and all of a sudden
it just hit me on the freeway I pulled
over the side it’s almost midnight no
cars really around grab my journal I
wrote I still have the journal to this
day from I was 19 years old
full page I wrote the secret to living
is giving and I realized why I wasn’t
doing well cuz I all focused about what
I wasn’t getting I was not focused on
what I was not giving and the whole game changed
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