Be Unique – You have to be unique!

you have to be unique if you’re in a
competitive market there’s lots of
competition doing exactly what you’re
doing you have to find a way to be
unique and stand out and be different to
capture people’s attention I got a great
question from one of my readers Nick
Nick wants to start a promotional
products company he’s actually already
started it but it’s part-time and he
wants you to leave his full-time job to
make this business happen and he’s
wondering how do I get more sales for
this company Nick the promotional
product space is one of the most
competitive businesses out there and if
you are only competing on price
you’re gonna lose people are racing to
the bottle charging lower and lower and
lower and lower amounts and if that’s
the game you’re playing you’re not gonna
win you’re not going to get great
clients those aren’t the clients that
you want the people are only buying from
you because a price that’s not an ideal
client for you you have to find a way to
be different to be unique to bring more
of yourself to your business to give
people a reason to talk about you hey
entrepreneurs we’re all in competitive
fields there aren’t too many
entrepreneurs who can say oh yeah
there’s this huge market that I’m
reaching out to and I have no
competition it’s competitive it’s a
tough tough world being an entrepreneur
you have to be unique and maybe that is
in your offering maybe you have unique
products that nobody else is selling
maybe you have a theme maybe you have
the most unique you know baseball themed
products whatever it is you’re gonna
attract people who want baseball
products maybe you have the best service
in the business maybe you have a mission
that people can believe in and you give
a portion of your sales to charity
something you need something that’s
gonna help stand out because if you are
just like everybody else you’re gonna
get mediocre to below-average results
the good news is here most companies are
not unique you may not be unique right
now but you know what your competition
isn’t even this gives you a great chance
to stand out the way to start is think
about what is it that is special about
you because nobody else can be you
nobody else can bring you to your
business what do you believe
what are some of your other passions how
can you bring that to your business so
you’re the best guy a promotional
products for this industry or who
believes in these values something if
you can bring that in then you’re gonna
bring people who are like-minded with
you who love what you’re all about who
want to share your stuff who want to buy
from you and they’ll be great customers
and they’ll buy more from you and there
were four customers onto you they’ll
talk about you it’s so critical most
entrepreneurs ever go through this step
they just try to look at how can I make
some money in this business and if
that’s all you’re looking at you’re
gonna fail you’re not gonna get great
results so really for the next week
think about what makes you so unique and
how you can bring more of that flavor
into your business to help you stand out
for any entrepreneur who’s in a
competitive business it’s one of the
most important things you have to do if
you can’t figure that out you’re not
gonna have success but when you do
you’re gonna have a line of
ideal customers who believe in what you
believe coming to you because nobody is
doing this your competition is not doing
this the top people in your business are
barely doing this there’s always room
for quality at the top and if you can
position yourself to be unique and stand
for something important and have a
unique offering the market is yours and
I want to hear about your success
believe for those of you watching like
the video please give it a thumbs up
below and I want to hear what you have
to think leave a comment below you have
a question leave it below make a
response for you thank you so much and
I’ll see you soon
you