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Social Media: 11 lezioni che puoi imparare da Lorenzo (Jovanotti)


the instagram profile of jovanotti is the
more interesting profile to study if
you want to improve your communication on
social and if it is a company or you are one
professional there are a tide of
profiles that have more followed in Italy
but that of lorenzo in my opinion is the
more suitable because it does a series of things
done very well and are applicable
also to different realities and even if not
you are a singer under the famous point
starting point is the so-called consistency
jovanotti and very persistent communicates
every day in day to day hammer
it is not that it appears once in a while but
a persistent presence apart from this
his communication has two
characteristics of any history that
it works very well you can
to relate and there is a characteristic of
news you can relate with jovanotti
because it is not madonna or mick jagger that i
younger people will say and piazza nenni
throw two old singers who were famous
of mine
here in the case the youngsters and one at the
hand is one that has passed three of 50 years
and it is one with which type to identify from one
side and on the other side in his
communication disseminates a series of
symbols in which you reflect if more or
less at that age when he puts the shirt on
to sing about michael jordan
if you have seen the number 23 there is the
print from the head that remains
impressed make public cover of
zagor when he publishes the photo with
seimandi you remember when you were a child
you saw notices programs there is that
look at his instagram profile
and look how many times he spreads some
cues of symbols of memories something
with which everyone can in some way
relational is not only exclusively
I do neither the other thing that does much
good news is always something
new different this is part of a bit
of his story if you think wrong party
no jovanotti for president
actually, look at how it evolved is a
continuous experimenting is a continuous
evolve and a continuous saying and now
what will you pull out or look at i
clothes
we are always these clothes that has
crazy lorenzo but where you find them style
aesthetic in addition to the content jovanotti sa
perfectly
instinctively rationally that up
instagram serves a particular
pay attention to the quality of the image
just to the aesthetics
we instead professionals leave
always from the content of the utility
adding black short value is added
fundamental pity, however, that it sorts the
people are used to evaluate too
the patina of the image and therefore this
it’s something that personally, for example
I’m trying to improve myself
leon areas that are always ignored and milici
maybe many of you did
this error is the other characteristic
image quality the feed
but then a very thorough use of the stories
using stories is not so immediate if
you are one who does a normal job
say non-artistic are not a
celebrity you’re not a sportsman is not one
rockstar
because michael relationship with the customer so
immediate direct to say wait for his
story how it goes boys no because maybe
your client is fucking that day
there we are a lot more animals from news feeds
tite in your place, then it’s nice
quiet
receive your right comments instead of
Stories, however, tell stories like
we know are the new newsfeed e
we must strive to make use of it and
jovanotti look like and uses
inspiration because there is always a bit of
behind the scenes then of novelties a bit of
static images some videos are a lot
fresh, very lively and very evolving
the other thing you can not help noticing
when he followed a profile like this is the word
key that identifies his
communication and for me the key word
vivify remember once you have
seen there hobo 20 56 years remember me
have seen jovanotti an interview e
the mature interviewer said what
you want to do these concerts and he used to say
a kind stuff I want to vivify no
give a celebration of what is the
life that besides being wonderful
as an argument it is a disruptive emotion
but reassuring in the case the youngsters
vivifies I heard that is the word
key printed on each image for
increase on the level of credibility
further it is often associated with others
celebrities
you often find photos with others
famous people a little use of the
testimonial that makes in the company but
done in a more artistic perspective more to
high level of course he can
access more famous characters
compared to those a guy is the same
any but the foreign logic
then what’s very good behind the scenes
enhances this aspect very much here
I show what happens behind the
concert I’ll show you so
transparent what is the situation has
had a problem but the prerogative of the
vocal cords and now tells you what it is
success with his doctor photo with
mask to breathe is very direct
very sincere very frankly it seems to you
just to be there that the opposite if there
think of the vast majority
of the companies you do not know if they are sincere
or no boh and then you do not know what
they’re doing behind the scenes
gossiping in the handle and then continuous ideas
ideo seen this video where there is lorenzo
who dances in the gym with a sock
long pulled only video that posted
silvia that black that has color that is
very hypnotic it is to enter and exit
it’s an idea here, he’s never been afraid of
experiment with trying new stuff and
this is another lesson for companies
that they are always afraid of
experimenting with new will always be done on
sure attention then maybe if
wrong jovanotti instead is one
continuous experimentation and also in him
fondo is a public figure yes
experience and make mistakes there are problems too
but he does not hold back and this is it
a good communication lesson a
bear in mind is a couple of other lessons
that we can learn from lorenzo la
the first is the attention to the community is
always careful to thank the fans is
always careful to do that extra
first effort and concert are missing twenty
minutes and finds that minutino understood for
to make the video guys are four
we are enduring them for thrilled boys
thank you and that extra effort that rewards you
I never forget that I’m not the
protagonist but it is my community is
starring amy is successful and in
general, it’s very good for everyone
companies instead forget to do
that in the vast majority of
posts posts videos of photos
it does not sell simply communicates dialogue
entertains curiosity vivifies but not
then sells clearly when there is al
This guys tour the tour
outputs came out the disk is obvious all
we sell something
90 percent of the communication e
I add something to you that you
stimulates and 10 percent when to sell
something to communicate jovanotti go
to see the instagram profile a lot
interesting I do not know lorenzo
personally but from the outside I appreciate it
this particular characteristic
of communication here when I see i
young men online
I always think of the sentence of
bergonzoni that says we are
we are not artifices of the art
our life and for me jovanotti is one
sort of interesting blaster of the
communication
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