but how did red bull sell 62
billions of cans 62 billion each 62
billions of cans have turnover
last year something like 6 billion e
half dollars ton and 171 countries and 25
years are at the top numbers one as high
energy drink like they did
whereas number one has entered
in a crazy competition market is
true that they invented the market
energy drinks but then they have
attracted the attention of coca cola
these big groups who have their backs
very big clear mail number two if
take a test if you make a taste test
of taste is really disgusting
the first time the davis to di
antibiotic and anything else not
it is a product that is there but her
it’s good this the number 3 is inside
to the cauldron of sugar then lo
sugar, new smoke etcetera
all damage to health problems
they can create if you hire them in quantity
let’s try to see some aspects to them
that they used to have this way
so successful considering the greater
part of their success is due to
marketing is not due to the product but
the communication that they managed to
make the story of the interesting beginning
for how much then the stories of the beginning of
then any company is always there
Romance is always done this
maquillage from the office pr
of the company, however, the founder
Austrian is 40 years old launches this
initiative is not true that at 40 years yes
It is finished then has to launch like this
case a billionaire company the two
founders at the time break the pig
with the savings and put in one
half a million head because
interesting this because not
having gone to look for gods
external investors not having put the
wheat on one side they held then
the reins of the company over time but
especially from the point of view of the
marketing had to start
to struggle to find forms of
communication different alternatives then
you will remember that at the beginning they put
this morning pinched the cars and
they went around in front of the places where
their target of shabby could be
easily found this put
the foundations for their philosophy of
marketing that interesting two principles
to note the first is that they do not try to
bring products from customers but I try
to bring customers from the products that a
but the theme of the client is not sought
but we attract it
they are not looking for either among them they have it
done systematically as going to
associate with all sports about 516
right now where you have people doing
crazy and extreme dangerous stuff
when they do it according to the principle of
their marketing philosophy will not you
they never sell a product but they make you
see a story show the
demonstration of what their brand
impersonate the tiziano felix bamberg
on the ground that launches with the rocket away
do crazy stuff or the project
stratos another mega project forever
felix throws the can and comes
the biggest leap in history is one
demonstration I’m not coming to you
product but at the same time my product
they see it hundreds of millions of
people
seeing these great performances it is
lead to think that red bull face
exclusively the megagalattiche robe la
truth is that the strategy of the
content that they have used since 2007
forward when the red bull started
media companies where they produce content
contained content has evolved a lot
and if you go to see the data tumulate it
you will see that in the last year last 365
days
red bull made two and a half billion
two and a half billion views
of views
their videos by uploading stuff like that
4331 videos on 24 different accounts
translated are a war machine of
many contents are not just looking for the
one shot video but try every day of
produce spectacular contents that
they make everyone big numbers anyway in the
little ones always doing it
on the association with people doing things
incredible like this guy who has a
cycling phenomenon and a thousand others
content that alone does not have the numbers
overall of the jump from space but
overall they make crazy numbers
and position red in the last 12 months
as the number one brand in the world more
seen in absolute
always in first and second position a
sometimes undermined by I read in conclusion
so what was the red bull recipe?
super simplified the variables are
minimal to the point of view of marketing
content contained video content
vagonate video is of quality
that of quantity and an approach always
very smart and different
what is marketing?
communication to get to create the
their market which is then the mantra of
base of the founder of the red bull if not
we create our market the market does not
exists
billions of cans 62 billion each 62
billions of cans have turnover
last year something like 6 billion e
half dollars ton and 171 countries and 25
years are at the top numbers one as high
energy drink like they did
whereas number one has entered
in a crazy competition market is
true that they invented the market
energy drinks but then they have
attracted the attention of coca cola
these big groups who have their backs
very big clear mail number two if
take a test if you make a taste test
of taste is really disgusting
the first time the davis to di
antibiotic and anything else not
it is a product that is there but her
it’s good this the number 3 is inside
to the cauldron of sugar then lo
sugar, new smoke etcetera
all damage to health problems
they can create if you hire them in quantity
let’s try to see some aspects to them
that they used to have this way
so successful considering the greater
part of their success is due to
marketing is not due to the product but
the communication that they managed to
make the story of the interesting beginning
for how much then the stories of the beginning of
then any company is always there
Romance is always done this
maquillage from the office pr
of the company, however, the founder
Austrian is 40 years old launches this
initiative is not true that at 40 years yes
It is finished then has to launch like this
case a billionaire company the two
founders at the time break the pig
with the savings and put in one
half a million head because
interesting this because not
having gone to look for gods
external investors not having put the
wheat on one side they held then
the reins of the company over time but
especially from the point of view of the
marketing had to start
to struggle to find forms of
communication different alternatives then
you will remember that at the beginning they put
this morning pinched the cars and
they went around in front of the places where
their target of shabby could be
easily found this put
the foundations for their philosophy of
marketing that interesting two principles
to note the first is that they do not try to
bring products from customers but I try
to bring customers from the products that a
but the theme of the client is not sought
but we attract it
they are not looking for either among them they have it
done systematically as going to
associate with all sports about 516
right now where you have people doing
crazy and extreme dangerous stuff
when they do it according to the principle of
their marketing philosophy will not you
they never sell a product but they make you
see a story show the
demonstration of what their brand
impersonate the tiziano felix bamberg
on the ground that launches with the rocket away
do crazy stuff or the project
stratos another mega project forever
felix throws the can and comes
the biggest leap in history is one
demonstration I’m not coming to you
product but at the same time my product
they see it hundreds of millions of
people
seeing these great performances it is
lead to think that red bull face
exclusively the megagalattiche robe la
truth is that the strategy of the
content that they have used since 2007
forward when the red bull started
media companies where they produce content
contained content has evolved a lot
and if you go to see the data tumulate it
you will see that in the last year last 365
days
red bull made two and a half billion
two and a half billion views
of views
their videos by uploading stuff like that
4331 videos on 24 different accounts
translated are a war machine of
many contents are not just looking for the
one shot video but try every day of
produce spectacular contents that
they make everyone big numbers anyway in the
little ones always doing it
on the association with people doing things
incredible like this guy who has a
cycling phenomenon and a thousand others
content that alone does not have the numbers
overall of the jump from space but
overall they make crazy numbers
and position red in the last 12 months
as the number one brand in the world more
seen in absolute
always in first and second position a
sometimes undermined by I read in conclusion
so what was the red bull recipe?
super simplified the variables are
minimal to the point of view of marketing
content contained video content
vagonate video is of quality
that of quantity and an approach always
very smart and different
what is marketing?
communication to get to create the
their market which is then the mantra of
base of the founder of the red bull if not
we create our market the market does not
exists
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