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Qual è la tua nicchia?


goodmorning friendly with friends here we are
here they always start like this on sky tg24
now many years ago
a friend of mine there are marco labor and
I wanted to welcome you, but here’s the
welcome I wanted to give it to you for real
why start a video course is not what
of all this I learned in these
years
that is, you realize that there is a kind
of gym syndrome
people buy the subscription to
gym and then do not go there
the same thing happens with the video courses
people buy a video course and then
it does not even start it or category 2
the largest categories of users of
contents and gyms and that you start and
then you stop there do a couple of stuff
ends there but I think the thing
interesting this that probably the
just made buying a video course you
makes you think you’re okay with yours
conscience the only fact and buy
the gym membership makes you
feel right with your conscience
when it’s not like that because it’s not that
since you bought the uncle’s videocourse
then you’re all social media
parts that are not me and especially gods
social media but I’m here to share
a bit of experience what I do
what I did what I did
it works what does not work and then
everyone takes his paths I hope to
big other side you have to get yourself there
on the piece for which it is a moment when
one must dedicate a time slot
try to assimilate as much as possible and
then put into practice stop putting in
practice what works for him
maybe it’s just a little bit maybe a bit
more, however, there is this moment when
you have to stop and then this pippone
philosophical paternalistic serves its own
to do this to stop you a second e
say then or play seriously you have
throw the wheat away so let’s play
seriously devotes minotti less time
I try to condense as fast as possible
possible so it’s not a stuff
infinite long that wants us understood seven
months to do it na stuff enough
condensed what I have prepared and
let’s try to see one step at a time
in a sequential way
how to create good communication
today on social networks
the first point we start from is right
this is a point that is often
undervalued does not like anyone either
breaks the balls a bit stinks a bit and is
that of positioning the
positioning generally this comes
ignored because you know why it’s too much
easy more fun to go straight
on the platforms too much easier
go see the latest magheggi of
facebook of instagram all the truci
mastro c instead is much more difficult and
pallid put there a second to think
to think about how you want to position yourself on the
which market are perceived as
you want your products to be perceived
services or your personal brand you know
what you want to do and then this
it requires an act of thought that
as we know it is not widespread in
gender in the mass but I trust that instead
you who follow this video course are among
those who patience and madness
I would have to think all my life a
attimino patience to put you and ii
think about positioning because it is
important
I’ll give you my personal case because
if you do not do it for a long time
if you do not you feel like you are
really an extraordinary jerk o
to have a fetid product and maybe
only the positioning that is wrong
maybe you work great up
instagram and functions very bad city ​​of
the same identical is contained in the same
photographer puts it on instagram paletti
on the link in on youtube you put it
within facebook results
totally different
and then you can make a mistake
platform positioning you can
miss a placement of
language that what I have for example
wrong me at first for a lot of
time ce rosti video and I had a
language that was my language
classic television if it was aired on
sky tg24 I was talking like that
I set good morning here we are
let ‘s see the service
ok but that language there is not wrong
good on this world when on these
platforms here where the
positioning and what determines
all the fundamentals are fundamental
It seems like a little kiss from Perugia
true the fundamentals are fundamental if
you have a base of fundamentals that
it works you remain standing my friend
trinco keane ping pong player there
he always has your basic ping
pong are the problem you do not have gods
fundamental that are well structured
so if you’re fit
if you are understood supertonic at large
both match but as soon as things go wrong
you ‘re not in shape you’re not right in the
right time you do not have fundamentals
that keep you afloat even when
you play bad that same thing is not that
the business but always good to the
moments of high moments of low pump is
one up and down
and then you must have good ones
fundamentals that still hold you a
galla go down on a platform c 6
on the other to the indicatively a fair one
way of relating to position yourself in
this digital world that is not easy
but if one puts a prisoner there
at least it’s better than the others I want
say if you already do better understand respect
90 percent of its competitors do not
you’ll be maybe the number one but khaki
in the meantime you’ll position yourself much better
compared to all others
another mistake this one thinks it should
necessarily become understood nimbus
kid being a hundred times better than the
others but I mean I have a personal there
trainer here in the area that is not
absolutely best personal trainer
in the world, however, it’s a little bit better
compared to those in the area and takes home
all customers that the same thing no
often the difference is a small one
difference is however detaches you from
all other placement i
workers
I made this mistake believe me not to do it
ster hours just a bullshit to say no
but I go on the platforms I know
technically all the ills
which are the tools then me
they are stacked no with all the
experimentations on plugin objects
new software in me like that
stuff there just so I’m passionate about how
there is what we have the hobby of
modeling I have lobby to put myself
to download the apple test mera test app
but this has distracted me so much
and he lost a lot of time
here is the mistake just clamorously
in the interpretation also of which
was my placement when
started to make television on sky
I already had a youtube channel that I have
opened in 2005 go to see her date e
I stopped with stopped because for mine
positioning I thought it was
mistaken
be on television and on youtube at
same way because the quality of youtube
it was still a little fesr the gloss that is
true was the closed quality of the
video of the resolution but instead that
it was a new world where there was where
to position myself I was wrong I did
whole years still to say no but I do not
I go if that stuff there are great times
the conductor of sky is good pirla e
so I paid paid because if I had
had a right view of mine
positioning that was one that communicates
business technology topics on TV
youtube in audio with the pigeon
traveler the exact same thing
and instead I did this bullshit and I have
lost years so I started from
zero
finished doing the tv I found 0 7
thousand fans on facebook was all that
I had
and the people who are online are not people
watching you on TV often in my case
95 percent of the people who follow me
today he has never seen me on sky but it is never
in his life for which to start from scratch a
casino or personally wrong the other
error that I did so we have to say it
all before starting because otherwise
one always hears that he is wrong only
he
in the darkness of his bedroom instead
we are all wrong even those who do you
it seems that makes the phenomena do one
lot of fucking
and then the other mistake I made is
This was precisely to start with
communicate on youtube where it was saturated in
that moment is still, however, it was
saturated I had a language then a
wrong language code
it was a wrong placement of
public because I was talking to everyone now
you speak to everyone it speaks no error that
I’ve done more than once in my life
the idea is that libido of wanting
reach everyone you say no this
everyone is interested, nothing is true
not interested at all is never there
always an audience to whom you speak you must
speak a specific audience at the beginning
palastro more to an audience
generalist
I also started making videos in
English this people do not know but i
the first book that I did when I
came here in England they were all in
English
I spoke to an audience in English
generalist of technology but who the fuck is
that is, that is, you understand on youtube
where people read only understood
at that moment videogame kittens e
phone jokes and really wrong
the positioning then in that case
as soon as I could find mine
right platform positioning
changing language platform
finding a language much more true
as normal as I am if one knows me
I talk like that even if the meetings for
road is not that I’m waiting to
character as he does on TV because you’re in
television there was not this idea
stupid years ago of my generation
television told television
and then at that point of view
different language positioning
different different platform just one
different specific well specific audience is
as this has changed everything has me
really changed the professional life
Besides
to give me a lot of satisfaction e
do something that I like a lot
I like to communicate but it is always
I like doing videos I like it
to do 20 I like to spread some concepts
in short, and then this I must say is
it was only thanks to the positioning
correct only thanks to the positioning
so in this first module
we speak exclusively of how
find your niche as you find the
your right positioning and let’s see
some examples and let’s see some techniques
and useful tools to search for the most
quickly possible to understand if you
you are a lawyer an accountant one
masseuse and a gardener or a
seller of radiators as a devil
does it have to position itself online where to go to
to leave where to leave if not needed
leave where to adjust the shot if you are
already active but things do not work e
do not skip this form because it’s the
most important of all
I know it does not seem to repeat it is the most
important of all if you do not position
yourself your products your services
in the correct way
we are wasting time there is not
platform that can serve you there is not
technical tool that can help you is
like when one thinks that to make a
good video is important to have the red o
the super camera has nothing to do with it
if you are a donkey even with the room
finest in the world fi divide and shit
if you are also a phenomenon with the mobile phone
make amazing videos this is a bit
the positioning concept
let’s get going let’s start
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