there is a 2016 end of celebrity data
dpa i which is basically a database with
all the most famous characters in the world
some of the most famous characters in the world e
he tells you for these characters how much
they are famous and how much they take in
substance people how much they like to
people and totti had 99 percent of
popularity in Italy 99 percent say
that everyone knows but above all
I like everyone I like everyone
we say like a large part of the
Italians and not only like those
who are football fans or fans of the
Rome but also like agent who does not give a damn
nothing football I admit you like it or not
I follow soccer
the question then what we do is
why and if there are any
characteristics that for those who do business
they can be interesting as they are
the characteristics of the brand that totti
make it so pleasant the first
characteristic is spontaneity and one
spontaneity that reminds me of a grave
grave the bomb you remember them are those
characters that when they speak when they are
they move when they communicate when
interact with people with the
public room impact
they are not directly mediated there is not
an artifact a construction that is
that plastic feeling we have
when we hear a politician speak
when we see a professional company
always talk all wrapped up super
built here is a grave and they all have
this characteristic of spontaneity
see talking about children and is
spontaneous and this takes to heart in
other words totti is a personal brand
built largely on the
spontaneity spontaneity, however, not
it means being good or acting
well, do not think how many did it
he too sold his own
character his dark side goodness
net means being consistent
congruent with one’s own character
it can be unbearable and be
the second one is very spontaneous
feature is the vulnerability a
air ability this unknown in the
brand is always talking about bran that
they try to show you that they are harder
the stronger the larger the are
the best instead is the vulnerability
it works a lot in communication
vulnerability instills this
feeling of authenticity see totti in
an interview is a direct access to you
It seems to have direct access to
what he feels
at that moment maybe he is embarrassed
maybe a stuff does not know maybe it is
nervous maybe happy is vulnerable
mind accessible to anyone in good and
in bad and it’s a wonderful stuff in it
communication because the third is rare
characteristic is lightness too
when there is a controversy when it is
they pull in no under pressure
play down this ability to
make the situation lighter
same feature again
of grave grave go and see the
old videos even when it was super
under pressure he had that moment of
lightness
let’s calm down for a moment but already ilario
I think the pilot will say it slowly on the
the fourth characteristic is connected
and that makes you laugh is really funny
if you hear it speak for as you did for
as he already has the expressions for kobe and
He uses his Roman laugh and this
immediately creates an empathy with him
I had a brief chat we have
talked a bit about everything
the only problem that he talking about
Italian and English
then if he knew of a fifth trip
features and simplicity
few frills totti is like mom has it
done well there are no barriers there
they are desks between the
brand and the simple and sixth end user
linked feature and that peer
of all of you when you see that you are all
in the rain he’s coming out of the
stadium stops and pulls on his glasses
to give them to the fan is because we are
on the same level me and totti
we are at par, he is only one
phenomenon to play football but this is
a little detail
small detail of course by way of
to say if totti was not a fucking thing
phenomenon and had not made history
of football all these beautiful
brand features not
they would serve no purpose then the
prerequisite is that it is clearly a
phenomenal spontaneity authenticity
simplicity are characteristics
fundamental today to communicate well
on social media it works a lot and I am
fundamental but unfortunately the
most cases resoundingly
forget name francesco surname totti
born yes
dpa i which is basically a database with
all the most famous characters in the world
some of the most famous characters in the world e
he tells you for these characters how much
they are famous and how much they take in
substance people how much they like to
people and totti had 99 percent of
popularity in Italy 99 percent say
that everyone knows but above all
I like everyone I like everyone
we say like a large part of the
Italians and not only like those
who are football fans or fans of the
Rome but also like agent who does not give a damn
nothing football I admit you like it or not
I follow soccer
the question then what we do is
why and if there are any
characteristics that for those who do business
they can be interesting as they are
the characteristics of the brand that totti
make it so pleasant the first
characteristic is spontaneity and one
spontaneity that reminds me of a grave
grave the bomb you remember them are those
characters that when they speak when they are
they move when they communicate when
interact with people with the
public room impact
they are not directly mediated there is not
an artifact a construction that is
that plastic feeling we have
when we hear a politician speak
when we see a professional company
always talk all wrapped up super
built here is a grave and they all have
this characteristic of spontaneity
see talking about children and is
spontaneous and this takes to heart in
other words totti is a personal brand
built largely on the
spontaneity spontaneity, however, not
it means being good or acting
well, do not think how many did it
he too sold his own
character his dark side goodness
net means being consistent
congruent with one’s own character
it can be unbearable and be
the second one is very spontaneous
feature is the vulnerability a
air ability this unknown in the
brand is always talking about bran that
they try to show you that they are harder
the stronger the larger the are
the best instead is the vulnerability
it works a lot in communication
vulnerability instills this
feeling of authenticity see totti in
an interview is a direct access to you
It seems to have direct access to
what he feels
at that moment maybe he is embarrassed
maybe a stuff does not know maybe it is
nervous maybe happy is vulnerable
mind accessible to anyone in good and
in bad and it’s a wonderful stuff in it
communication because the third is rare
characteristic is lightness too
when there is a controversy when it is
they pull in no under pressure
play down this ability to
make the situation lighter
same feature again
of grave grave go and see the
old videos even when it was super
under pressure he had that moment of
lightness
let’s calm down for a moment but already ilario
I think the pilot will say it slowly on the
the fourth characteristic is connected
and that makes you laugh is really funny
if you hear it speak for as you did for
as he already has the expressions for kobe and
He uses his Roman laugh and this
immediately creates an empathy with him
I had a brief chat we have
talked a bit about everything
the only problem that he talking about
Italian and English
then if he knew of a fifth trip
features and simplicity
few frills totti is like mom has it
done well there are no barriers there
they are desks between the
brand and the simple and sixth end user
linked feature and that peer
of all of you when you see that you are all
in the rain he’s coming out of the
stadium stops and pulls on his glasses
to give them to the fan is because we are
on the same level me and totti
we are at par, he is only one
phenomenon to play football but this is
a little detail
small detail of course by way of
to say if totti was not a fucking thing
phenomenon and had not made history
of football all these beautiful
brand features not
they would serve no purpose then the
prerequisite is that it is clearly a
phenomenal spontaneity authenticity
simplicity are characteristics
fundamental today to communicate well
on social media it works a lot and I am
fundamental but unfortunately the
most cases resoundingly
forget name francesco surname totti
born yes
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