but have you ever wondered when you buy
the orange juice at the supermarket like
does it always have the same color and it is
same taste
mabel combines the extreme I oranges not
they always have the same taste
same color is true no and here friends
orange flights that follow many of mine
video but it is obvious that it is so because
the big multinationals to produce
casillo nate you orange juice
fundamental in the welfare of being
human what they do squeeze billions of
oranges keep them up to a year for
keep them must actually be removed
the oxygen and then to give it back color and
put a bit of dye and
give it back a taste they call the same
companies that make perfumes to make themselves
taste a smell that you know
exactly what identifies the
fruit juice
tropicana in this way have the juice
of fruit always the same always perfect
scalable repeatable salable all the
world and make millions
or think of the music I was doing
reading this book by John Seabrook
of the soft machine inside it factory is
crazy now if you think of it as i
great achievements of music and great
now they are scientifically made
when you see rihanna justin bieber it
we all know it’s not that they put themselves there
at the table and say but wait and do
it’s a song there are real ones
lab where the fuck if you go to a study of
registration there are not even anymore
musical instruments and in these the app
give birth to the right shade
music eventually put them on
words at the end still call one
pussy sing the song also in this
case the goal is to create a product
perfect non-qualitative perfect for
a mass as large as possible of
multitarget people from the kid to the
repeatable net way it can
crank out more I do not make it just a
and I rely on the principle of
repetition to make that thing
you like it
I remember I do not know when I heard the
first time a song by rihanna
brunette umbrella is the
I thought but you’re taking me for the
real ass then you hear it 2 3 4 5 times not
you can not hear it because it’s everywhere
whatever you turn on slams you up
song is your brain begins
assimilate that song says you know
what’s the problem, tremendous song remains
but because they study upstream like
our cerebellum works and then
how do you compete in a world where the
business and mcdonald ized all
great authors experts pseudo experts of
marketing communication produced by
so many years they say more or less at the end
the same thing you have to be different you have to
be remarked bon find the blue ocean
more or less the concept is always that
of the differentiated you must be unique
go to compete maybe in a sector that
less competitive trying to create the tour
monopoly maybe in a niche more
small but I would go further for me
key difference is to be imperfect
design imperfect products and services
let’s take the example of fruit juice
here in brighton there is the company that is
call to belen with the juice
orange, however, the orange juice of a
belen with costs twice the triple of
how much does it cost to buy supermarket hard
two days at the most when you do it
they sell tell you look at us not
we know that taste has sometimes a little
harsher sometimes a little sweeter
it depends on our oranges
if it’s okay so if not go to the
supermarket and buy the juice
certified plasticized fruit perfect
standardized that bought up to date
as you like he bei p in practice what
they did have turned a point
of weakness in a strength
talking to that audience of people who
she is interested in having products
true that maybe they are not perfect maybe
they are not always the same but they are true
imperfectly true and imperfectly
qualitative if there is a suggestion that I can
I would like to give to any company or
people who want to differentiate it
market to be imperfect limestone on
own imperfection if you want instead
play the competition at the game of
standardization and the game of
perfection really good luck
because it’s a bit like making a porn movie
rocco siffredi
in the end there is always someone who does it
take but in that case that someone
it is you
the orange juice at the supermarket like
does it always have the same color and it is
same taste
mabel combines the extreme I oranges not
they always have the same taste
same color is true no and here friends
orange flights that follow many of mine
video but it is obvious that it is so because
the big multinationals to produce
casillo nate you orange juice
fundamental in the welfare of being
human what they do squeeze billions of
oranges keep them up to a year for
keep them must actually be removed
the oxygen and then to give it back color and
put a bit of dye and
give it back a taste they call the same
companies that make perfumes to make themselves
taste a smell that you know
exactly what identifies the
fruit juice
tropicana in this way have the juice
of fruit always the same always perfect
scalable repeatable salable all the
world and make millions
or think of the music I was doing
reading this book by John Seabrook
of the soft machine inside it factory is
crazy now if you think of it as i
great achievements of music and great
now they are scientifically made
when you see rihanna justin bieber it
we all know it’s not that they put themselves there
at the table and say but wait and do
it’s a song there are real ones
lab where the fuck if you go to a study of
registration there are not even anymore
musical instruments and in these the app
give birth to the right shade
music eventually put them on
words at the end still call one
pussy sing the song also in this
case the goal is to create a product
perfect non-qualitative perfect for
a mass as large as possible of
multitarget people from the kid to the
repeatable net way it can
crank out more I do not make it just a
and I rely on the principle of
repetition to make that thing
you like it
I remember I do not know when I heard the
first time a song by rihanna
brunette umbrella is the
I thought but you’re taking me for the
real ass then you hear it 2 3 4 5 times not
you can not hear it because it’s everywhere
whatever you turn on slams you up
song is your brain begins
assimilate that song says you know
what’s the problem, tremendous song remains
but because they study upstream like
our cerebellum works and then
how do you compete in a world where the
business and mcdonald ized all
great authors experts pseudo experts of
marketing communication produced by
so many years they say more or less at the end
the same thing you have to be different you have to
be remarked bon find the blue ocean
more or less the concept is always that
of the differentiated you must be unique
go to compete maybe in a sector that
less competitive trying to create the tour
monopoly maybe in a niche more
small but I would go further for me
key difference is to be imperfect
design imperfect products and services
let’s take the example of fruit juice
here in brighton there is the company that is
call to belen with the juice
orange, however, the orange juice of a
belen with costs twice the triple of
how much does it cost to buy supermarket hard
two days at the most when you do it
they sell tell you look at us not
we know that taste has sometimes a little
harsher sometimes a little sweeter
it depends on our oranges
if it’s okay so if not go to the
supermarket and buy the juice
certified plasticized fruit perfect
standardized that bought up to date
as you like he bei p in practice what
they did have turned a point
of weakness in a strength
talking to that audience of people who
she is interested in having products
true that maybe they are not perfect maybe
they are not always the same but they are true
imperfectly true and imperfectly
qualitative if there is a suggestion that I can
I would like to give to any company or
people who want to differentiate it
market to be imperfect limestone on
own imperfection if you want instead
play the competition at the game of
standardization and the game of
perfection really good luck
because it’s a bit like making a porn movie
rocco siffredi
in the end there is always someone who does it
take but in that case that someone
it is you
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