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Perchè nel Business e nel Marketing “Meno” – spesso – è “Meglio


but because they came out with
this stuff, according to you, a bit of
years ago you remember there was not the
detergent made in the tablet eno andavi
buy your nice detergent bag
and then the leisure ships and then a little out
a little bit but closes that through
our genes too brilliant one day
of the marketing business have said but
because you listen to it because instead it does not
we pack a tablet that includes
a yellow robot where you know the pretty ones
a red ball that we at least give it
a new meaning but in this way
it’s much sexier than we sell it to
more and we put less big big
great business and e- brand found
inspired principle that less in the business
communication is better not always
often less and better examples online
think the first way was one
selection was a curation yes
they proposed to bring you the best of the
web reduced all the stuff there was
in a few categories a few sites less
better to succeed oriental then
arrived google clearly has them
swept away but the concept the same
when you look for a stuff on google them
they do this selection work and
reduce your possible choices
telling you exactly what the sites are
better on that topic in theory
in brackets if you like the theme of
care and shawn selection minus the best
great book this of michael basca
curation the power of selection in the world
of ex and unfortunately no does not take a penny
I have lost some mild damn
start or initial rabash car
michael vaga lost me already told ribery
shit they see very cute indeed
that is, the colored cover that
affects much of the bomber’s class
let’s stay on the topic of books we consider
that last year in about roughly
a million books have been
published
overall then it seems to me that there
they’re a stuff like 13 million books
previous events and this does not consider the whole
the stuff that is then published online
that is, blog posts updates
on the various social networks
all the rest not the articles no no
they are free then we agree that a
this age does not seem to be impossible
read everything and b need some
help someone who tells you war
book a little better a pope and if there
we think about the playlists they just need to
that’s a cure comes out a selection
often to do it to tell the truth but that
born with the spirit of selection
give you less but the best a very good example
cute marketing more than business
it’s that Japanese negotiation that me
it seems to be called morioka shoten
morioka chopin where in practice every
day they choose and sell a book only
all the bookshops with their billions of
books and they do not choose a book and you
they sell as many copies of you as that book
just this book you have to read today
it’s very nice as a concept because it goes
opposite to that to which i
business are used to add di
more give more more functionality
the more books the fuck is, the more we take
the super famous megaconference ted for
bringing it to the force of that event
list in the selection of the speakers the
luxury is practically based almost
entirely on the concept of less is
better and then I’ll charge you to
the more you take ferrari has never hit
when a few years ago cordero di
montezemolo announced the reduction of the
production of the 7,300 type ferrari
a year to 7 thousand a year because
because it creates scarcity in that case
ferrari is not a product is a dream and
the dream is based on cars that do not
they will never be produced not on those that
they are produced on those that do not
what will be produced in museums
take the british museum they have one
stuff like 8 million objects 8 million
of objects that show 80,000
it means that there is someone who has
chose us what we will see why
otherwise you’ll lose yourself totally but
it also means that 90 percent
of objects
we’ll never see it again by now
for content if I think what the
added value of historical boing boing
seni jardin’s blog cory doctorow round
over or coat that was one
historic blog is perhaps the first to
be able to live only on blogs
what their true value is their
value is the selection is not that
produce original content
they choose more things online
interesting and paintings bring with them
taste in business and marketing
paradoxically, less often it is better
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