but as silvio berlusconi does me
asked a friend then England
still be in pole position for the
forthcoming political elections and in
general amazement as a face
berlusconi still make the difference
in Italy and then tried to explain them
that from the point of view of the
the reason is very clear
it is not an absolutely strange thing
true problem is that you never succeed in
talk quietly of berlusconi
because it polarizes just dc berlusconi
in fact , you will not see it as soon as you start eating
also in the comments of this video i
haters and those who are fans among
fanatics and one can never do
a simple technical analysis subsided there
let’s try this video the first reason
for which the communication of berlusconi
work the so-called consistencies of
message has always remained virtually
identical in the years while the opponents
politicians have ranged on various fronts
he put his hat on some themes
simple precise but important for the
country less taxes less bureaucracy less
public spending and so on reason
number two is that berlusconi is not a
Berlusconi is a celebrity
easiest way to understand this and this
imagine walking on the street
cross an Italian politician who is talking about it
so d’alema regardless of yours
political vision of passing by
the antechamber of the brain to make you one
self probably not if instead one
day in the cross of berlusconi a
regardless of the time you need politics
in some way maybe a simple one
tired with the silvia because now one
almost mythological figure that you like it or
less what he did is a piece of
history of Italy busy a piece of
history and Italy and you with a piece of
history maybe a self it and it does the
reason number 3 obvious is that the
television in Italy compared to others
countries still a very important weight e
social media do not have that weight either
maybe they have then England or in the
united states and this balances the fact
that Berlusconi has a presence at zero
on social media a presence of façade from
placeholder but never considered that
another aspect, however, is that Berlusconi
it is an average if there exists the
internet television and berlusconi enough
go to the supermarket to enter
immigration and the york times
probably a bit of the asi and in the
dedicate to the article if salvini enters
supermarket and 10 migration the cashier
the cleric remains a bit the difference
number 4 in electoral campaigns has
always had the right time always has
understood when it was the right time to
start doing a campaign as well
always managed well to go out being a
just out of the spotlight for then
return the great return and this is it
always been a feature number 5
the language used in communication
berlusconiana is really easy if you have
made the third media to understand that
that says on the contrary maybe that
political class that speaks the politichese
incomprehensible berlusconi and much
Similar trump words easy concepts
understandable slogans that remember them
I accept then it was made force Italy more
so simple he did not call it new
movement for the forced number 6 is one
clearly aspirational communication
exudes fame success wealth with the
which the reader wants to identify himself and
the number 7 has always applied to his
way a reality distortion film i
reality distortion field that field of
distortion of the reality we are talking about
always when talking steve jobs that
jobs had its reality communicated the
his reality regardless of what
It happens in Italy in the world
berlusconi has always communicated his
reality its history its facts on
data to his pignoli that is the reality
if you marry your message, marry her
its reality that is a parallel reality
in which the voter decides to
identify motto is communication
of the strong character and the strong character
and that idea that a man alone in command
can solve everything there is also
in the company it is not thought that bill gates
he alone made microsoft when he is
a team of people but communication
based on a single strong character e
powerful because it transmits appearance
of the solution and regardless of the fact
that no single person can
solve the problems of an entire country
in any case it is a communication
reassuring because the communication
of the andra everything is fine
when things go bad and come
one and say do not worry everything will go
well it is irrelevant that then that will go
everything is good or not
meanwhile I reassured you number 9 the
political competition from the point of view
of communication with respect to
berlusconi has always remained below
the only one that is better than my point of view
it’s cricket but cricket is not a competitor
direct and we are for example in the case of
this election the direct competitor
of the 5-star movement and of maio ma dal
point of view communication there is a
chalmare beyond there berlusconi cha is 60 years old
of media experience knows me all
anders perfectly months communicated here
of maio is just born is still must
getting bones number 10 is obvious but
remember to have televisions have
the Milan helped to create it
storytelling of knight number 11 is
what in English is called like
skilled you like and fun and in the end
a little the maradona effect regardless
from what you do forgive him
because he said well, basically everyone has i
their faults here is a communication that
play on this for another pair of
considerations the first is that it has succeeded
to transform the it is 81 years from a
weakness point in a strength
he managed to turn it from the point of view
experience
so I have more experience for the country and it is
closer to that band of readers
which then counts the elderly differently
young and last consideration is that
silvio berlusconi always ma
especially in electoral campaigns is
a master of the marketing of fear that
it is a technique used by any
political and from any company in
measure their major but berlusconi the
perfected and has always used the best
the so-called pass pass formula
agite it solving problem that highlights
that there is a problem at the time was the
left or in this election campaign
of the 5-star movement acted the
amplify I’ll let you know that if it goes to
power that political party will destroy
the country and then I’ll give you the solution the
solution I am forced to return to
field but also at this lap I represent
your best solution is fear in
an election campaign perhaps the most weapon
powerful to paraphrase the television series
mad men
the voter from an election campaign
with your vote and what you are looking for
happiness and what is happiness
from the voters is nothing but the
freedom from fear
asked a friend then England
still be in pole position for the
forthcoming political elections and in
general amazement as a face
berlusconi still make the difference
in Italy and then tried to explain them
that from the point of view of the
the reason is very clear
it is not an absolutely strange thing
true problem is that you never succeed in
talk quietly of berlusconi
because it polarizes just dc berlusconi
in fact , you will not see it as soon as you start eating
also in the comments of this video i
haters and those who are fans among
fanatics and one can never do
a simple technical analysis subsided there
let’s try this video the first reason
for which the communication of berlusconi
work the so-called consistencies of
message has always remained virtually
identical in the years while the opponents
politicians have ranged on various fronts
he put his hat on some themes
simple precise but important for the
country less taxes less bureaucracy less
public spending and so on reason
number two is that berlusconi is not a
Berlusconi is a celebrity
easiest way to understand this and this
imagine walking on the street
cross an Italian politician who is talking about it
so d’alema regardless of yours
political vision of passing by
the antechamber of the brain to make you one
self probably not if instead one
day in the cross of berlusconi a
regardless of the time you need politics
in some way maybe a simple one
tired with the silvia because now one
almost mythological figure that you like it or
less what he did is a piece of
history of Italy busy a piece of
history and Italy and you with a piece of
history maybe a self it and it does the
reason number 3 obvious is that the
television in Italy compared to others
countries still a very important weight e
social media do not have that weight either
maybe they have then England or in the
united states and this balances the fact
that Berlusconi has a presence at zero
on social media a presence of façade from
placeholder but never considered that
another aspect, however, is that Berlusconi
it is an average if there exists the
internet television and berlusconi enough
go to the supermarket to enter
immigration and the york times
probably a bit of the asi and in the
dedicate to the article if salvini enters
supermarket and 10 migration the cashier
the cleric remains a bit the difference
number 4 in electoral campaigns has
always had the right time always has
understood when it was the right time to
start doing a campaign as well
always managed well to go out being a
just out of the spotlight for then
return the great return and this is it
always been a feature number 5
the language used in communication
berlusconiana is really easy if you have
made the third media to understand that
that says on the contrary maybe that
political class that speaks the politichese
incomprehensible berlusconi and much
Similar trump words easy concepts
understandable slogans that remember them
I accept then it was made force Italy more
so simple he did not call it new
movement for the forced number 6 is one
clearly aspirational communication
exudes fame success wealth with the
which the reader wants to identify himself and
the number 7 has always applied to his
way a reality distortion film i
reality distortion field that field of
distortion of the reality we are talking about
always when talking steve jobs that
jobs had its reality communicated the
his reality regardless of what
It happens in Italy in the world
berlusconi has always communicated his
reality its history its facts on
data to his pignoli that is the reality
if you marry your message, marry her
its reality that is a parallel reality
in which the voter decides to
identify motto is communication
of the strong character and the strong character
and that idea that a man alone in command
can solve everything there is also
in the company it is not thought that bill gates
he alone made microsoft when he is
a team of people but communication
based on a single strong character e
powerful because it transmits appearance
of the solution and regardless of the fact
that no single person can
solve the problems of an entire country
in any case it is a communication
reassuring because the communication
of the andra everything is fine
when things go bad and come
one and say do not worry everything will go
well it is irrelevant that then that will go
everything is good or not
meanwhile I reassured you number 9 the
political competition from the point of view
of communication with respect to
berlusconi has always remained below
the only one that is better than my point of view
it’s cricket but cricket is not a competitor
direct and we are for example in the case of
this election the direct competitor
of the 5-star movement and of maio ma dal
point of view communication there is a
chalmare beyond there berlusconi cha is 60 years old
of media experience knows me all
anders perfectly months communicated here
of maio is just born is still must
getting bones number 10 is obvious but
remember to have televisions have
the Milan helped to create it
storytelling of knight number 11 is
what in English is called like
skilled you like and fun and in the end
a little the maradona effect regardless
from what you do forgive him
because he said well, basically everyone has i
their faults here is a communication that
play on this for another pair of
considerations the first is that it has succeeded
to transform the it is 81 years from a
weakness point in a strength
he managed to turn it from the point of view
experience
so I have more experience for the country and it is
closer to that band of readers
which then counts the elderly differently
young and last consideration is that
silvio berlusconi always ma
especially in electoral campaigns is
a master of the marketing of fear that
it is a technique used by any
political and from any company in
measure their major but berlusconi the
perfected and has always used the best
the so-called pass pass formula
agite it solving problem that highlights
that there is a problem at the time was the
left or in this election campaign
of the 5-star movement acted the
amplify I’ll let you know that if it goes to
power that political party will destroy
the country and then I’ll give you the solution the
solution I am forced to return to
field but also at this lap I represent
your best solution is fear in
an election campaign perhaps the most weapon
powerful to paraphrase the television series
mad men
the voter from an election campaign
with your vote and what you are looking for
happiness and what is happiness
from the voters is nothing but the
freedom from fear
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