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Ok il prezzo…non è giusto!


when it comes to the price of how
present a price this is classic
videos that make everyone see and even not
he showed him steve jobs presenting
live
now I will point out this detail
interesting at some point steve on the
stage what it does project a nice price
on the big screen $ 999 while holding
projected the price of 999 dollars
steve jobs what he does begins his
arringa explaining all the results that
apple has reached to get to create
the fantastic ai and that would be the
price indicated by many would be the
probably fair price, but no
we have a magical surprise
revealing the price of the iPad
masterpiece for those who are passionate about
these things because steve jobs in place
to get on stage and say agazzi
here it is the aipa 499 take or
leave did everything instead
stupidotto no 99 instead no 499 because
He knew very well how to work on one
feature that we all do not
we are so good at making an assessment
in general but we are good at making one
evaluation by comparison for
comparison let’s give an example lo
same reason why if you go to see
a house with a real estate agent and
this one wants to sell you maybe a house
that is a fetecchia before getting you
seeing her fetecchia shows you a house
even more ugly than when
see her 7 clerics work this is a
more scientific case when a child
I went to the sea in the evening I went out to
make tubs with friends to see
if you could catch some damsel
the smart strategy in that case was
go together a friend that was a lot
uglier than you so that for
comparison seemed to break for the
problem in my case that since
baby I was just a carpet or when
a passa used to say ah here are two
there is a toilet and there is a gaulle year
jella me and roman with gel poor mountains
but I was very nice but maybe not
it’s also that
we reason by comparison better
relying on this when one there
presents a price can make us perceive
otherwise if something is expensive
or not in the case of steve jobs ha
used the classic technique
of the price therefore
anchored the attention a price more
high and when he presented four
how much 9 that were a lot of money the
world said technological is stuff
thanks steve there are three thousand techniques
on the price some on the fly like that
interesting that we see every day
another is that of the so-called three
tablets the three imagined prices of
sell a ticket for an event and do it
sell to 199 the public can say but
it costs little it is so bombastic that it is cold
what does today if you add another
price however 4 99 at that point he said it
cards at 199 cheaper 4 99 a bit
expensive but if you add a third price
199 4 to 699 at that point on 4 99 yesterday
it becomes convenient if you go to see
the February event viral academy.it
that I organize with the old federico
clapis a little to cheat and have fun
we did exactly that brilliant
while montemagni said we use the
theory of the three tablets in fact the
people bought all 6 99 not
It worked fucking regulars
it worked once the evening was not
I know what I could have done something wrong
maybe because one can make dinner with
clapis the undersigned thousand other excuses
on the price the order in which you
I’m presenting if you go to a store a
buy a laptop at this point
I say trouble reported that costs 1,200 euros
and you also want to buy 30 euros of mouse
he says in whole mouse letters does not cost
anything
if instead I present you the mouse first
I tell you and buy a farm for 30 euros 12
grazi buys a 30 euro farm the order in
I’ll introduce you to you
a dress and costs one thousand euros and then one
shirt that costs 100 the shirt in
proportion to the coast so much if
instead it starts by offering you the 100 shirt
sacks is clear that you say me though
it gores this another thing to which
we often do not pay attention and that more salt
the price is less we perceive the
difference if I tell you look at this
stuff costs 20 euros instead of 10 euros
of ebe linson ball even if instead you
I say that this stuff can cost 2,577
euro costs 2587 euros goes well at the bottom not
there is always a big difference 10
euro ending never france we will have to
always be able to look at the value a
itself of an object and not in
comparison what is the value
but the old Oscar Wilde said if the
he said but you never understand who the fuck
of sentence baskets we say that he said it
oscar wilde today as everyone today
they know the price of everything to anyone
he knows the value of nothing more
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