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Lo Zucchero è il nuovo Fumo


starbucks I saw that opens in Italy
at the beginning of 2017
now these big starbucks-like chains
but kind of land we have coffee and coast
about 3,000 can be looked at second
two main angles the first is that
business and marketing and second
that of the product as a business and
marketing
nothing to say are out-of-quota
take starbucks 180 thousand employees
16 and billions of turnover in the
2014
they opened up media that shops
new per day for 27 28 29 years a
awesome marketing they managed to
create that famous third place among the
home and office when you go to starbucks
that is your wifi connection to yours
nobody’s sofa to break the balls
staley you relax meetings other people
some posters always here and there with
some beneficial initiative to get you
feel the heart that vibrates and dc is
this at my house
rather than going to the bari tino
loser that often in Italy we are
accustomed you know what you drink
at the short desk seated but he finished the
feeling that we do not like it
ok but the second point is much more
important to watch and is that of the
product at the end of the accounts you go to
look at what is the main business
of all these chains
the main business is sugar
there is a campaign with england of
these days that is over also on the
bbc on all the newspapers where in essence
they said ladies muffin chains
drinks and various stuff for ours
breakfasts you can not just put on
this amount of sugar in the
your drinking or in your rough drinks
some of these drinks have one
amount of sugar equivalent to 25
sachets in these giant glasses
fees are great so it becomes normal
for these giant quantities and you
say mountain is ok but sugar
there was sugar for everything
there is everywhere but there is sugar
good what you need what you do
eat a banana when you are an apple
those things there nature high in theory and
there is sugar instead refined that
that kills you so-called secondary
do not believe me go and look
all lancet research
do not be surprised that there are problems of
obesity of heart diabetes with the
amount of sugar that there
we have been swallowing since we are
poppanti is the least that can
happen when you say sugar the
new smoke is not an exaggeration
because if you go look at the scans
of the brain and look for example
an equation between the brain of whom
he eats sugar whose brain is
sniffa cocaine
the same scanner of 20 employees i
detective is why every so often
says slutty dove where to eat with the
there is not one slice of chocolate
want it because you’re addicted if you move
co on all these drinks in all
these snack products and that we bring
it should be clearly written
seriously harms health as it is
for smoking and why this does not happen
but because the lobby is like smoke
they are very strong and therefore there is always a
time gap however the fact that that
stuff hurts them and sooner or later there
send to the creator if you continue to part from
all young people when after years of
shabby business stalls and coffins of
pity-filled this thing at the end
is regulated regulated etc.
it’s the usual game and when I see that
these chains in front of these criticisms
they answer, well, but I give you them
information is transparent I tell you
what’s inside ours
products with trump hands
I’ll give you options and more by
2022 we will reduce the amount of the
sugar do not worry dear dear the
fuck my friends
because if I put together techniques of
marketing that are pervasive persuasive
and predatory the unite of the locations
that for the law of availability
after a while are the places where they go
people with disco all with some
excellent pricing strategies where for
take the biggest beverone but yes
costs 20p more the knox is acted type
witch bulletin board my mix of persuasion
creating habits the habit is
stronger than ready desire you
used to go to a beautiful environment
cute como after a little used that
what do you drink?
and who cares if we think tomorrow but of
this step there is no tomorrow and
then when schulz the president the
starbucks ceo says we’re not in the
coffee business
we are in the business of people
good is a great sentence and you are
of the business phenomena but in 2016
the goal is no longer being in the
people’s business you have to be in
business of healthy people if not of
this step your consumers i
I would go to serve in the hospital between
twenty years because they are all sick and
so when I see that starbucks
at the beginning of next year will open in
I think great, great, great place
excellent marketing excellent locations
sofas but if I may suggest you bring
from home a packed breakfast
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