in 1999 the music industry
24 billion dollar turnover as
sale we say to the general public
according to this report by arc invests
very nice that I invite you to excess
main buyers but in 2016
revenue fell to 13 billion
dollars then with streaming
now he is having this surge the
world of music and it is a lot
interesting to analyze for all of us
because the world of music is subject
to these continuous revolutions first
of others then you can in some
way to see the future if one analyzes
then after the acronym we see a bit of
history of what are the three changes
principal of music we see why
thanks to streaming the business la
music can get to cuba re a stuff
like 300 billion dollars music
musical music from a jet set agent
but nevertheless make the theme theme song
but I can not take it anymore I have to say a ce
I did it more because music and then I would have
I need a tool that I’m looking for the word e
according to what the music gives me
premise is this second it seems to me
andreessen there are two ways of
earn by doing bundling or unbundling
that feels like one says band in one
bar there in jig soldoni means that
you can group or develop we see the
music at the beginning what happened and
differently young people listening like never before
they will remember that the music was
grouped instead of buying one
lonely little song you could buy yours
lp on the cute vinyl pitches does not have
given points in a good and feel the music
to shoot your 45 minutes of music on
your wines the even cool oscar these
beautiful covers this noise that
he did when he released the album from
cover is all the business turned
around this concept of
grouping now group totti songs
in a support then it was vinyl or cdo
the cassette regulates the bellesi cassette
the first phase that there then the problem
is that from 99 onwards all this comes out
digital world napster all peer to
peer file sharing and a number of takes away
in essence the perception of music
like something to pay with the file
sharing and company singer
evaluation of what must be the
price
I am it becomes 0 I music is not there
pay is free
in parallel, what happens to youtube is there
to gis all this world here that yes
moves and what happens that music
it develops so I can buy myself to
0 99 single song to single
I want more lpm nate no freedom
legality
the third change is a new one
then there is the new grouping
bundling because because with streaming
the idea is sorry you give me a tot a month
$ 10 a month
I give you all the music on the planet
pull group whatever you want
listen to an easy service you do not have to
break the balls download
illegally things you bring them and then there is the
corrupt file what you stick to
train is easy comfortable it costs you little c
all the music on this planet
formula here of streaming is
interesting because for various reasons the
first reason is that it changes the market
potential because if you could before
listen to music only if you have a light one
pc or just with some supports today
This gadget quatela listens everywhere
any second reason is that it changes
also culturally impact of the
music that can be heard
everywhere to anyone anyway
noticeable compared to the video for example
because I make this video you do not
you can watch as you drive, he said one
another madman furious not do it but instead
the tel music listens to any
increase when you’re in the gym listens
car music sticker for which the listening bility
it becomes practically a peak at in
this scenario the dear guys who value
that a penetration of only 16 per
one hundred of smartphones and cellphones
it would lead to something like 800 million
on scribe and then fifty e
billions of dollars in this sector
very well who commands in this world
here there are three players at the moment
one and spotify then there is apple
and then there’s amazon spotify has one
interesting feature because it has
of weaknesses because I do not produce
content is not like netflix that does i
original content for the moment not
it also produces the operating systems of
these gadgets here or these gadgets here
for which he has a problem of being a
little displaced because if you google
succeeds with a strong musical service
a strong bid that point does not have the
control of distribution on the other
side to the advantage of being a lot
influential to have the plebs
of spotify I read that the playlists of
spotify generate something like a third party
of the streams heard in others
spotify words with his playlists and is
a sort of extra influence from everyone
the artists then tools to this
delicate positioning and to understand how
it will evolve but everyone is throwing themselves
there because it communicates the environment we have
said the business potentially
gigantic and then becomes 50,000 of
business according to them in 2023 and 300
billion in the next few years for heavier in
ten years remarkable then this is the
music business
we know, however, that there is music
the mister if music is industry
of music are three worlds that do not
they always talk but in this period
historic continue sometimes they take
sometimes spal and not less than it is a
business that will exponentially increase
obviously for the platforms there are
always those who earn bigger
of all but also those who make music yes
manages to understand this trend as well
it is moving how to place itself at that
even in fa fa music can have the
its sustainability and make its beautiful
life already doing some good songs
24 billion dollar turnover as
sale we say to the general public
according to this report by arc invests
very nice that I invite you to excess
main buyers but in 2016
revenue fell to 13 billion
dollars then with streaming
now he is having this surge the
world of music and it is a lot
interesting to analyze for all of us
because the world of music is subject
to these continuous revolutions first
of others then you can in some
way to see the future if one analyzes
then after the acronym we see a bit of
history of what are the three changes
principal of music we see why
thanks to streaming the business la
music can get to cuba re a stuff
like 300 billion dollars music
musical music from a jet set agent
but nevertheless make the theme theme song
but I can not take it anymore I have to say a ce
I did it more because music and then I would have
I need a tool that I’m looking for the word e
according to what the music gives me
premise is this second it seems to me
andreessen there are two ways of
earn by doing bundling or unbundling
that feels like one says band in one
bar there in jig soldoni means that
you can group or develop we see the
music at the beginning what happened and
differently young people listening like never before
they will remember that the music was
grouped instead of buying one
lonely little song you could buy yours
lp on the cute vinyl pitches does not have
given points in a good and feel the music
to shoot your 45 minutes of music on
your wines the even cool oscar these
beautiful covers this noise that
he did when he released the album from
cover is all the business turned
around this concept of
grouping now group totti songs
in a support then it was vinyl or cdo
the cassette regulates the bellesi cassette
the first phase that there then the problem
is that from 99 onwards all this comes out
digital world napster all peer to
peer file sharing and a number of takes away
in essence the perception of music
like something to pay with the file
sharing and company singer
evaluation of what must be the
price
I am it becomes 0 I music is not there
pay is free
in parallel, what happens to youtube is there
to gis all this world here that yes
moves and what happens that music
it develops so I can buy myself to
0 99 single song to single
I want more lpm nate no freedom
legality
the third change is a new one
then there is the new grouping
bundling because because with streaming
the idea is sorry you give me a tot a month
$ 10 a month
I give you all the music on the planet
pull group whatever you want
listen to an easy service you do not have to
break the balls download
illegally things you bring them and then there is the
corrupt file what you stick to
train is easy comfortable it costs you little c
all the music on this planet
formula here of streaming is
interesting because for various reasons the
first reason is that it changes the market
potential because if you could before
listen to music only if you have a light one
pc or just with some supports today
This gadget quatela listens everywhere
any second reason is that it changes
also culturally impact of the
music that can be heard
everywhere to anyone anyway
noticeable compared to the video for example
because I make this video you do not
you can watch as you drive, he said one
another madman furious not do it but instead
the tel music listens to any
increase when you’re in the gym listens
car music sticker for which the listening bility
it becomes practically a peak at in
this scenario the dear guys who value
that a penetration of only 16 per
one hundred of smartphones and cellphones
it would lead to something like 800 million
on scribe and then fifty e
billions of dollars in this sector
very well who commands in this world
here there are three players at the moment
one and spotify then there is apple
and then there’s amazon spotify has one
interesting feature because it has
of weaknesses because I do not produce
content is not like netflix that does i
original content for the moment not
it also produces the operating systems of
these gadgets here or these gadgets here
for which he has a problem of being a
little displaced because if you google
succeeds with a strong musical service
a strong bid that point does not have the
control of distribution on the other
side to the advantage of being a lot
influential to have the plebs
of spotify I read that the playlists of
spotify generate something like a third party
of the streams heard in others
spotify words with his playlists and is
a sort of extra influence from everyone
the artists then tools to this
delicate positioning and to understand how
it will evolve but everyone is throwing themselves
there because it communicates the environment we have
said the business potentially
gigantic and then becomes 50,000 of
business according to them in 2023 and 300
billion in the next few years for heavier in
ten years remarkable then this is the
music business
we know, however, that there is music
the mister if music is industry
of music are three worlds that do not
they always talk but in this period
historic continue sometimes they take
sometimes spal and not less than it is a
business that will exponentially increase
obviously for the platforms there are
always those who earn bigger
of all but also those who make music yes
manages to understand this trend as well
it is moving how to place itself at that
even in fa fa music can have the
its sustainability and make its beautiful
life already doing some good songs
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