L’astuto Marketing della Guida Michelin

in 1889 two lords named Andrea
edward had a rubber factory in
france and at some point they think
because we do not start producing gods
tires and found the michelin in
that year 1889 were andrea edward
michelin after leaving, however, have
the usual problem of how I go to them
promote explains nhtsa of matisse
then he thinks he thinks he basically thinks they were
a thousand possible options must do that
I know the 3×2 the 2 for three sets for 7 doses
of word of mouth promotions
advertising with the media of that era
whatever else they do not have one
found surpasses spit imagine one
guide that helps people to travel
for France at the beginning of 1900
when it comes out st driving was given
free to motorcyclists from man
free stability and you could travel
for France it was an aid to discover
new places the goal of course was
to make you travel more and more
then sell you more tires because there
consumes and then what happened that in
years to follow st michelin guide is
more and more grown after about ten
years have added maps and then have
started to devote himself to restaurants
where we ate particularly well
building the michelin guide we know
all when a star two stars three
stars in starred restaurants becomes
that object of worship for both
restaurateurs for both the public and
He wants to discover the places more children
interesting is a fun story
this because it makes you understand how the
marketing does not necessarily have to
being direct can be indirect
take it as wide as when I know it from
shaved you wanted to bite one and not
talk directly with her speak vigo
the friend works, however, it was said that
it worked that was a quick cue
for lovers of marketing because in
bottom as those who say the little phrase the good
marketing and make your company look like
very cool
but the big marketing what succeeds
make your customers seem like children
Frateschi