thank you for the invitation is a bit of
time I ride the university
in the last year I have to say e
at the beginning I thought football see me
they probably invite because no well
I do n’t know if Montemagno peeled
so I know how much you are invited
to share things that are and
then, on the other hand, I understood by speaking
with a professor but I did a
speech saying evidence of you are of
great inspirations for my students
because someone like you who doesn’t have many
skills that have the age of dates e
that the fund bought from bern to this
point if you made one like that
probably also an average student
you’ll make it here I think the reason why
university every two minutes I will invite you is
that I do not have a competence with how
you can have you study yourself
you’re all serious engineering
maybe except those who are engineers
comes up on it
the head is easy it is easy to invest
played ping pong when done
the university and I was going to study
the university and I was never like i
others understood all the others were beautiful
set that all children did and
I will be a bla bla bla and I a lawyer
I came in overalls from the Finnish open
he understands everything so unkempt and to this
I was coming and doing stuff
and the professors looked at me as if to say
what the fuck do you want you to play at
no ping pong but what do you think of
studying law doing the lawyer
so and so I always felt
very so out of place because then
I was studying on a plane I was studying tournaments
I went there doing exams and then not
he was training so I always did
a life very always bothered out
place and then arrived at some point I have
Well said now I did it I’ll do
the lawyer is all clear in mine
life and after a year and a half I did
the authorization to patronage and then later
a year and a half said no I have this
I can not do craft business not
it’s for me and I dropped everything and that
moment I realized that the university
he had left me a little on foot because
I hoped that the university would do me
prepare for an education if it were not
there to train me as a person instead
the university prepared me one
profession, however, the professions change
and therefore the problem is that then I am
found to have to re-invent myself from scratch
started throwing me into the world of
internet to do everything more to do
work on cad companies someone
usa can’t buy in the parametric room
solidworks used those used but belen
brainbox of the box hole and at this point
in short, I kept trying to
reinvent myself a little and the thing like that
which seems interesting to me today and then
but the weight is here respond to
questions you may have on this subject
of the social networks of the startups that there
It seems to you the only message for me
important that I’d like you to
bring home that I would have liked
at your age I am 47 years old
this year four children would be me
liked or narrow that someone me
had read this stuff is there are guara
of the basic skills you need
have and one of these skills the
communication as to read writing
communication is fundamental because
online communication today in this
case then changes the tools change
however, all online communication is
what she does is what she does
difference if you want to look for a job
you need to communicate well online
because maybe what I move up about
linkedin to contact the person
right and how I present myself writing one
mail to communication
if you want to make up a job create more
I work like what I suggest
I say but one is better than to become
entrepreneurs and himself has been a company
here very uncertain
you have to communicate online if you want
create contacts to communicate
online ie work from elon musk devi
communicate online work with dale
oen mask
not bad who is who works in what he does
aerospace engineering
therefore these of the all assumed
in short, substance no, then you are understood
in a very very positive sector
because the company needs
engineers today take the engineers
management
no joke also and above all to the genes
management programs that organize poor people
management engineers and actually enough
to write, however, this joke
I don’t think it’s important
communication that is communication today
is a skill is a is a vocabulary
I like galimberti a nice tour
umberto galimberti that a very philosopher
good and he rightly says if you have
few words in your vocabulary 6 few
words in the mouth of the few thoughts in
head in need of a of a
right dictionary for the world of gods
company
you must know how we are this world here
whatever you want to do i mean if
you know a staff to come back
the soul mate now in the united states
50 percent meet online chapter
you have team that closed tender
nobody put hypocritical engineers today
I was in my time to say there is
all you have to do is that stuff there that where
you were screaming if you wanted to know one
person and I want to win routing
the band but we skip these topics
so old fashioned
this second the communication theme
online communication online is one
battery of competence and having for
what you would like to do will answer
everything you want to know about this
I have been living here for three years
video made seven years of television i
times on sky and I’ve never seen stuff
so strong powerful incredible how
this thing here today if you
communicate well on social networks you have a
amazing competitive advantage for
any kind of activity is the last one
what and then we collect questions and this
the confusion that one thinks that
you need to communicate online
only if you want to do youtuber then
he says but I don’t want to do it youtuber
because I have to learn how to make videos
online to communicate knew of or is in
on tik tok no which is a platform
new Chinese exploding the problem is
what you need because any activity
today and work-related communication
also on a defensive level
maybe there is an asshole competitor or a
competitor understood that communicates better
you and you don’t have a voice you don’t have
own voice if you are not online and they
the other aspect needs to do this
what a budget there and maybe some of it
you know more or less what today
they want to grow up
the engineer I do not know this name e
intuition that came to me seeing though
maybe others don’t know maybe they think
if I grow up I will do this job here
and then after five years i
balls and say I do and then
when you have to reinvent yourself have one
communication competence helps you
sack because at least you know with me
communicate promoting your idea to yours
project maybe one says enough
throws me into politics and you will have to
communicate if not how you do
and then this is a land in my opinion
fertile and is a skill that
unfortunately it is not that it is taught
this is the paradox it is so
important that is taken for granted
or it says if it is nice youtuber must
communicate but it is not so this is a bit
my social media crux
entrepreneurship here I play around
those two self-taught themes
I repeat I am a graduate in law and
it’s not that I did school for
learn to communicate on facebook me
I’m put there I made a lot of
blatant bullshit of everything more and
from time to time I try to understand a
little how this world works
it’s not easy because it changes into
continuation
but for me this is the only true one
I wait if one wants to make a today
investment to anyone any of you me
I was you
from tonight I would start communicating online
a little bit about anything
for them because with this competence
you have a pension for the future
own pension plan of skill that
you have the moment you feel like
do whatever initiative you know that
you can play that kind of
a thought and organized initiative a
event is a communication activity no
therefore any activity
the word automations and instagram now
the goal ie follo unfollow if that which
you mean or stuff like that goal because
they have expressly declared it and
so they pull down all they are
platforms that are in some way
automation to have followers who
this is a first instagram aspect
this mind the hottest platform in
absolute in the moment however I point you out
that for me the most functionality
interesting that instagram tv output with
the preview in the field the numbers you make
with the preview in the field of the video are
remarkable, that is, they are much higher
compared to those you had before
putting a video for a minute
inside the feed
and why a feature that I suggest
to use in this phase the
trajectory this platform is
your organic hedgehog pretty clear
tends more and more to zero because
marchetto wants the fine grain repeat
how marchetto wants the grain there is neither
and he must make profits and therefore yours
nickname search and zero you want to reach
your public pay this is part of
game
whereas they are platforms
free for which we say this is a bit
the trend but today I would say instyle
place for me that does more numbers like
video views with insertion
of
instagram tv and this new feature
you see it as crazy, that is, up to ten
days ago if I came here to make decisions
I told you that shit instagram tv la
worst and most functional in the universe
make a small change for me
there is a quantum leap above all it
garantivi is also adding the part
of e commerce for which you can buy
inside instagram tv the other
great feature clearly the part
advertising and companies type movement
have made a 100 million ex
dollars were bought for one hundred
millions of dollars and their budget
advertising was entirely spent
on instagram and facebook advertising
entirely while some large companies
still think but the internet will work
these understood go there hammering and you
you have it in the film everything is precise because
facebook to all the data and therefore this
clearly helps today I would say I am in
super pole position those of in stat
absolutely not the usual
I can say
ten days or 5 years or three years this
is needed the crystal ball to on 0
at 0
if you take linkedin if I were you
I say what I would do to get clients
a list of customers but then pick them up
also big depends
let’s say who you want to follow go to see i
their instagram profiles which in most
some of the cases are shit
in the moment in which the analyzes write to
marketing director or CEO
of the company says hello ceo of gucci
I saw your profile instagram the
you know he really shits you tell him
maybe even more delicate, that’s why
maybe this is not much
commercially convenient and reason for
which makes abcd crap can tell me to
who turn this reporting email
to improve your profile e
when then the head of the company
if you send me an email so I
I immediately turn to the person who follows me
part of a of god to the person who if
that product
when the boss also to the mail the
guy who receives the e-mail not the basket
how would you do if you sign up directly
but he says catti waits for the boss but
written
and at that point you have an open channel
every company there are companies that
they spend 2 3 5 10 a month or ten
companies 100k per month million 2
the notes a lot more
look i’m in love with the internet
and at the time ac ball tour with the sign e
lovey internet anyway i went in
so I walk around Piazza Duomo saying lovey
internet nov internet and I did the tour
of disclosure of the internet because me
I was in love with that internet and
the idea was that it was a free place
open free non-free anarchist who
everyone takes responsibility for
what he says about what he does but not
I must necessarily be a mediaset for
to communicate, that is, can also be one
any guy I’m going and I can tell you
my things for which I have an equal opportunity
to undertake or to express myself ee
this is what he did fall in love with
all the experts in the beginning
so we were fighting for that kind of
message when I see what today
I do not like internet at all
because in fact there are ten companies
who command the end of the story children la
Chinese part now alibaba tencent
then jack but pony but with michael ‘s
tencent less famous but that counts and then
go here is google facebook microsoft
you pull someone else inside and you just are
in 10 that command for which a little
some time ago we got around saying
but here if jeff bezos marchetto
zuckerberg tim cook get together
Italy is on his balls
just remove it from the google indexes
away from amazon via facebook there is
Italy loses 50 percent of the
tourism no longer exists on the map is a
Power is too big for this one
which the problem
on the other side that is emerging today is
that while before these platforms
they said we are just a pipe
that is, we do not enter into the merits of the
content
today it is no longer so but admittedly
if you look every day they are closed
tens of thousands thousands
thousand
account more or less rightly me
I agree that if one is understood post
videos on violence against children
because he’s a crazy maniac
this one goes banned and I go crazy
out of my mind every day
break the balls neo a wagon for
where I see it there are serious people
disturbed who has confused a
I believe and think that the freedom of
expression online is the freedom of
do the fuck you want it isn’t
in normal life it’s not that you do the
fuck you want
there are rules of coexistence not
you have to do but other people ie
basic rules the problem is that today
all platforms filter and filter
based on their parameters I make a
example one thing and you notice less spotify
closed spotify spotify in theory
it should be a musical platform
Belice should be platform where
you are an artist load your music
but even spotify filters you can’t
upload a understood song inciting
to the right hatred I agree on
principle is not that I am in favor of the
historical clubs incite hatred but the
problem is that you start making one
dry choice ie the platform and marc
in the room that says yes, you do not know
you yes you maybe I ‘m not a competitor
of brands tells thun I understand why
they in violation of policies
then this means that now
very few command the other well
block chain demand is the only one
alternative available today
technically the problem and see later
how to go about making it
I am differently young and therefore
unfortunately it made me quite clear that
when then a phenomenon becomes mass
at the beginning 1 let go but then i
great powers then they put their hands
above is not that they stand still no it is not
which they say ah well it does nothing then there
move no we don’t move at all
so on any technology this
you have to expect
however there are moments of greater
opening for more freedom and moments
of greater closure
the other ethyl thing is that I give
the publisher of content creators ed
now I’m a robin or a hobby
nice that allows me to meet
a lot of people are always in
embarrassment because I wake up in the morning
my account instagram facebook etcetera
it disappears and I don’t decide for nothing but
the paradoxical thing I do not know if
you followed the story of facebook
certainly not there is a problem on the app
of facebook that collected data and tim
cook then apple has blocked the app for
whose paradox is that today it has more
power tim cook the CEO of a company
private that donald trump is nothing else
can not block the facebook app
so it is is a world that will come more and more
regulated you have your cellphone with
you show me up like this a
second cell phone
ok i know ok i unlocked it a moment at
flight
unlock it you have it, you have it
unlocked ok to my three
you pass it to the person on yours
right
I was joking still
immediately to look at the house inside
that’s how it is that you understand this
whenever you do this fooling around
here you realize how that is but the
cell phone and everything is inside is so then
I don’t know there are those who are engaged ok
married follow married ok I know I ask
you never know
guys change the generations I do not know
well, however, in short, it is something very much
private and personal
we’ll see it burns in to today’s
an opportunity
I did I think a job interview
only in my life
ok and it did not go well but in short it is
just left the university I remember
that is a friend of mine said from the found one
interview and as soon as I entered but had
put him in a bad mood
the environment the thing with the card
creek where to stamp if there was something
that I wasn’t coming back and then the guy was
so unbearable that I started
to speak he asked me the questions then me
I interrupted him at home, listen to those
I ask questions like me, so my you
he sent to fuck off
rightly done this premise and not
having a direct knowledge of lon for
I don’t know who I wrote
preface a on the italian biography ma
I don’t know him and I don’t know what they are
the hi ring systems of the same xe
what I can tell you with math
certainty is that if one wants to work in
a company like that must be fucking
in other words, these companies
since they don’t think like many companies
old fashioned Italian
because then in reality there are many
But super smart Italian companies are
companies trying to find the
smartest people ever because
this must launch understood rockets that
they go into space to go back
can not afford to say you are me
nice I don’t like so you have to
be fucking smart
now based on the role I think they have
various parameters and then generally now
in companies they all understand I don’t know
high 5 interviews and you must have at least not
I know four people who work in
company that say yes I like it because
then you have to work together for which
I think there is a fact on one side
just that you have to be good at it
what are you doing
technically and on the other you have to be
also very good at working with one
team of people
I would never have the skills for
work in a company so technically
even google make gods
incredible talks cds truly a
incredible head is objectively
the first company no
in aerospace after so many years
16 put there or then and not mascalcia paypal
it is a mere memory made paypal with
peter thiel you know it’s different to make a
online payment system or launch
the spaceship that connects is really a
another universe for which he put us of
his sum invested his grain the
you know critics easily do not though
do it you do such a thing
and at the same time a text which he will then say
the accounts in red but tuna car
little thing a car so that
whatever tesla customer says this is
the most incredible car I have ever
produced in my life
in parallel you also make ip tunnel down
under the telepathy system and the madman
furious flying piru ie I don’t know
and fuck and I see and then they tell me many but
which of the masca a swindler but you will be
you a scammer who doesn’t understand one
that is, people have lost of
having regard to the fact, then maybe even test
from tomorrow fails but fails because the
business project then maybe it’s not
more standing
but the product is there and the product is there
you stop at and the humility to listen to a
interview elon musk one gets there
this is one that is not a jerk ie
open questions and answers on topics
space where the nobel is understood
of astrophysics that asks her questions
and he says no but the calculations are wrong
he was there
complimentoni in short I would not be in
I don’t know how many are able then
this is the premise on the character though
there are so many companies that take and
especially you are in one area
wonderful think I do n’t even know
driverless car bauce is that is
we are here it’s just a fact then
legislative than it takes, however, today
a good engineer in many fields
it has enormous enormous value for which
remember your uncle mountains in short
when they go to great success
in conclusion
remember me
the video on which I have more insults in
absolute is the video where I say that the
curriculum does not serve a dick does not serve
a fucking curriculum 0 is not needed
It is obvious that one finds work by sending
even a curriculum, however, is just one
different concept ie I never have
since I’ve never met a friend who
is the entrepreneur
and I speak to you for twenty years with everyone
FIBC space that sold king
candy crush you know then crush
for 6 billion
not six million 6 billion dollars a
gualandri entrepreneurs any sector
there is never anyone I have
met that Venetian chosen one
because it’s fucking there was a resume
the subject is this person is smart
yes or no question number one in the leg not
means that you have the skills to do
a stuff but you’re actually a
in the range
and who is a smart person a person
who knows how to say a way of thinking
correct if you do well to this
point is a point of view point
fantastic start if one is good
person
It is important that I do not want to work
with bandits
she looks like housewives bullshit and full of
shrewd the world of people looking for the
shortcut so if one is a beautiful one
person
wow this is a plus here because it is a
person in which your parents can trust you
person who is not like in china than you
hire one person in the morning and the
afternoon this is dismissed because the
market is wild and therefore people
varies so that there are some
personal characteristics number 1 and
number 2 do if you present yourself and say
look go in the lamborghini
ok because he can have a chat
an interview there if all present and al
place to say look I have studied
we have studied mechanical engineering
I don’t know the car engines bla bla bla
so if you present c by the way
I worked on a for six months
prototypes know so that I did
clearly this is my prototype
we tested it
does these to these performances to these
potential is a thing completely
different ie your value for me is 10
times more for me to do and
which is why I say everyone should
get your hands dirty on communication
online because it gives you skills in
more and then shows you that you are one who does
knows if you got a channel in the morning
youtube where they talk about engineering
mechanics and the 100 thousand followers when
an interview is in any case related to an asset
more to spend because it is one
community that follows you and maybe that
I know there’s an interesting part of that
community
because the company does research and development e
in that community there are all one
series of guys impallinati in engineering
mechanics who can collaborate
then that too is an asset though
always start from doing I make you a
example if you go a startup a mistake
classic that I have done so many times is
to say I had an idea you get up
in the morning his uncle fucking us with the idea
heaven and above all be heaven and what
prepare a power point with yours
idea launch the social network for i
players peeled pim pum within
three years invoices 77 billion e
we will buy coca cola, that is, so on
present all presentations
imaginary no and went it does
presentation to investors who
they rightly laughed at me
the moment you go by it
investor with a prototype know that
can also be a loser that we
100 registered users
however that makes a huge difference
because it means that you are minimum
you banged the prototype
you already have some market data
you have already taken some slap in
face from the market i
consumers who got pissed at you
and this shows that you are not like saying
so
totally theoretical but 6 something
more interesting is in fact from
investors always have to go with the
so-called pine send minimum variable
product a prototype know with a little already
of traction therefore a bit of numbers that
prove that that potential stuff
he just needs money to do it for
make it grow take people e
climb faster but here is this
I think it’s the key
is a character in my opinion that to
usually mediatic and problematic for
if not because it is not one that reasons like
me or like you is a reasoning person and his own
universe is its own universe
therefore each fact analyzes it according to
its logic and then it happens a lot
at 3:00 am the balls spin
insult someone and sec want to stay
but now let’s say this is his
I am looking forward to my question
to an investor always the same
You want someone who takes and makes you rocket
that goes on mars I don’t know if he has it
it does however potentially one of those that
I tell you look at this here
sooner or later if you don’t crack something first
if it does however if you want one so you know
who is mad furious one so true you
instead understood one who works in the bank or
then with the mentality of the teller
but on mars you go with the tram
then for what concerns utility
of the universities we can switch off the
cameras a moment and if there are
professors to do them then we leave to
this assumption
the information is free
today I don’t need to
a university to inform me that is
just paloma sma1 so it did not go
at university to become a phenomenon
of automotive and spaces ok so if you
you want to train yourself, that is, learn an argument
any topic that you still like
you know that information is ending today
said this for me the value
of the university and then depends on which
university value the university is not
the information is not that you learn here
understood a matter another value
of the university and has the contacts that you
you have in the university then the reports
that you have that will come in handy in the
your personal life and therefore this is a
value that seems a stupid thing but it is
important not the business contacts that
they will be born because maybe here
she will be working in rai spaces
he who will work in tesla the other that
works in fiat fiat maybe not though
but not many companies, and therefore not all
you will find a lot of contacts
people around and professionally is a
great investment to have a great one
net of smart people the other value
which I see is if all the contours of
good smart people in that leg
they want to do
wow it’s great this increases you
quality of life and quality
professional and exponentially
I tell you, I didn’t go to law
almost never the ones he attended in
genre were a bit of balls and for
where my growth was 0
if I could go back I would do it
attending a university by attending
smart people
ok the other fundamental aspect
university and that some universities have
of the great professors and a great one
professor makes the difference
unfortunately I had professors
mediocre and you can see I remember the first one
professor of who constitutional to the
first lesson
went to the school I made state line e
go to school and I said but where is the
lesson the first lesson and he said
roma no look, the classroom is full
is flooded we put them to the carcano e
then they sent me to the theater in Carcano
and there was all the people sitting not casinos
of people there was no place for flames
I sit on the ground treated them like
beasts and I am coming prof
he looks at us as if we were gods
desperate then says look at that
your right 50 percent of those that
look you will never work
that is, it is understood and I only had professors
so that he was also right
stop rho fair indeed optimistic he is not
because in reality the type is graduated 30
percent
But if your teachers do not go
nowhere if you have a
a good professor or professors
good professor like a great
coach who makes you take a leap
cosmic and that another value
another university universities
are the contacts maybe
with companies where you can start right away
collaborations and then in your case
specific I mean engineering
aerospace or engineering in others
sectors
well in short it is a nice asset no because
objectively it is different to do philosophy
in the state or engineering at the polytechnic is
just another thing
or even medicines or my daughter anymore
great that makes medicine another value
that sees the university is that when there
I speak I think wow
that is, a well of knowledge of
deepening then you also own a
other stuff to have some years today
who to study also to think about losing
time in the sense of getting bored in between
quotes not knowing what to do
that moment there that you would like that
pass as soon as possible when you are
shaved then you realize when
instead you are an old man who was great
moment because it is useful known helps
just to have so to connect a little
dots for which according to me today a
great investment if you choose the
right university and does it the way
quite right
the data problem I see it so from
one side you have companies companies
they only have in fact an interest that is
useful the truth is that the company must
do useful to make useful so will use
any tool available in the
limits of the ethics of that company
very variable to be able to sell
own product to better communicate it
at best on the other side today you have one
complete total data collection of
any type for which I collect everyone
the data of what concerns me and in
anonymously are passed to the company
and when ios collapse my feed
I see an advertisement for a new one
ping pong racket than me
interest
for me that is a great advertisement if
instead how it keeps happening to me
keep rubbing me shit
shampoo you understand that there is a problem with
targeting well because I don’t know
I would say guys are not in target
I don’t know how to explain the problem then
so it is that the data is used in the way
right and useful for the consumer
this in my opinion is the element
But the main one is inevitable, that is I have
well done a DNA test and I already know
that is, that data is the problem there
true and silky I take my data as well
your individual data and at this point me
I use them on you and against you on my own
will
then this is a problem clearly
no for which we say there is this aspect
here, however, the companies obviously
they collect all the data and do that
that seems to him today there is also a big one
back splash and yesterday exactly
night marchetto zacher berg said
gentlemen we move everything from now on
our focus is privacy because for us
important and communication for
subscriber scratch communications
let’s move the business on
then private messaging on
private communications
this is the shift because they see
clearly that people say no but me
I want to communicate in a confidential way blah
bla bla
however the marketing uses all the
others show today the data are
enormous
but I repeat, I obviously use for the
my companies facebook advertising
instagram advertising works
wonderfully good is a tool
amazing when put
before the eyes of the right people
my product we are all happy the
problem is if the abuse as in the case of
cambridge analytical where i go to
manipulate you you don’t even realize it
understand that when starts
say look I am now convincing you to
to vote for me is how I do it because I continue
to serve an ad, and by thy
reactions
I keep changing it until I find it
a psycho graphic alignment where you
you say they have however montemagno is not bad
almost the vote
then I quarrel or manipulated and you do not you
you do not even notice it and this is a
big problem clearly for which there
must be transparency on that front
how does a bald man do?
forty-seven years old with four children a
make marketing videos where maybe a
video is the business model of
nespresso I understood the strategies of red
bull to make two million fans in Italy
when I left my friends me
they said mountains look maybe take one
vacation because of problems if a little
exhausted maybe forget that
that is, you’re not us youtuber
no and in fact I told him no, however, are not
I’d like to make videos, not me
I do n’t ask you, you know why
because I know so many people
having thus become a bit the
grandfather of this youtube world no e
knowing all these guys here you
see people who started playing parts
see let the brand market decide
brown there is the present one of color
and the most popular tech channel in the world
I interviewed him when he was
kid because my son animates them
he said then there is this fort then I have
told the truth I interview his asshole
and then it exploded now not 10
millions of fans
he is an incredible name now among
the other in the video also greets my
son I also made them say goodbye my
son I understood and he greeted my
son and he left you go see vide
initials is an embarrassing stuff but if
I watch my initial videos and that’s them
I took away almost all this is the reason
because I was ashamed of myself
son of all sorts he sends me them 10
views
and they are a thing but beyond the good that is
a stuff that you say please no
intern this one
in a relationship it is a relationship
builds together
and here the same thing with the public yes
builds together because you make a
video from tomorrow test goes on video it
throw yourself out on the embarrassment of
to say, however, in short, they are not due out
upload the video and then started watching
don’t signal it then try to bring
a minimum of traffic a few friends like that
and you will not know your mother who says ah but
you were really very good but heavy
6 to 6 my love of my life
be nice your girlfriend looks at this
it’s a good test if your girlfriend
he says no, but you’re great, if not, tav
started says well but it starts to get you
questions because love must be
unconditional ok then i would have some
friend who says hey great you can do it
and then the haters will come inexorably
and then understood they will come and say but
with that face there but you think from a mere
he saw videos but hid and
will start depending on the process of
round whatever whatsoever
if then you are a woman of everything more in the
women are all then whores are all
everyone gets her no I have it
always bald with shit every day every
day is not that one every day though
that pleases me in the sense that there is
I’m fond of every time puts the
little heart
but I like it but then I cogni these and
those are irrelevant but you need them
to make you the armor because those there
you will have all your life interviewed today j
ax no article 31 and and he took it
the haters I guarantee you have taken
many take so many still is everything
all the life of the ports he has a
music journalist who attacks him
since when at age 18 there are 47 now
no persistent because some haters later
we can’t do it a little more sometimes
some write to me with mountains, look what I have
hated for two years I can not do it
more and then just retire
others, instead, all life and their life
like no then a person thinks so the
that especially on the interviews that
they last an hour I mean he looks
an hour of full interview the star from
a montemagno
for the act of shit and then after an hour
he also writes a comment that they write
skaters 50 rig but how much trash screen ma
you can’t write two lines hungry
summary we eat will appear then
I would have the gnorri there but you
they serve to make you the hardship and hardship
then you will have some comments from people who
instead pulls true true feedback is
but the audio does not feel ok to the next
better the audio I did n’t understand anything
then the language maybe a little bit e
so it is a relationship and then loads
the other video and keep it up and look
continually to have this movie e
until you find your size
doing it then you get used to it too no
made clear by what the right pace is and
right language for that audience that
it’s the public to party I don’t know ai
internet and disclosure times
I turned and thought the audience was
all the grandmothers children all because
everyone likes the internet if you talk to
everyone talks no one
today my audience is very clear no
only madmen have no other all
those who are crazy furious don’t
I’m my audience
finally the story for which this is the
modality begins to do and not to judge
to fail
I let the market judge and then in
equal accordingly then clearly
studio studies video editing la
communication and public speaking
experience I overwhelm the
week with flower rosary on radio
deejay and he for example the radio is a
phenomenon never seen one so and a lot
school a lot of technique obviously in the
communication as how to design a
building needs to be
competent then is the low fi doing
a hero I made is to believe in
mantra
follow your passion, great crap
follow your passion and tell you why
if I follow my passion jogging pong
now the tennis players have a small problem
that the Italian champion wins 10 thousand
euro gross
you have to train eight hours a day for
at least ten years to look for at least
to try it I didn’t make it
become Italian champion or at most
the first five Italy but I trained eight
hours a day with a madman I turned
everywhere to turn and international
so don’t live with that passion
you do n’t eat them
this is the problem and then there is the
passion maybe if you like yourself
passionate but then maybe you are passionate
a little less I like it a lot more
instead of following what
what happens is my point
power
what is my strength is yours
strong point you observe it growing
He begins to understand more and more people
I give an example I understand that I am
would have liked to communicate once
that I was at a ping pong tournament and one
evening we went out and there was a bit of
players and put ravamo out I have
started talking to a friend and then i
started understood every now and then
chatted he made a joke and video
that people for some reason me
he was listening, he thinks the strange
because I can’t do this thing
no, and then I started looking at myself
a little more I saw that the
continuous communication wallner out
as my characteristic
if instead I said mountains you have to organize
I’m a bad organizer or
in the daily execution of
companies where you get there then meeting
I’m not the right person
you need to know what your points are
strength and this also by asking yours
friends
seeing where they react to maybe you
you are a good one understood to put together
people organize ok i make a
example here who is co organized
here today we are applause for example ad
example
they already know that they can do it
event
ok I know a lot of people that
maybe such an event with so much
people in never managed to organize it in
his life
maybe they do not find they do not know well then
arrivals the event did not have people not
is not working instead a very precise one
beautiful event you already know that you have one
characteristic there that maybe one
maybe an organizational feature
promotion feature and there starts
to understand but you point to your point of
power
the other thing is points on anything up
I have a problem with you
of not being able to read what
I would like to
or maybe for books that is summarized
free then started from a problem that
you know well if you have it nice
problem maybe another thousand have it
10 thousand 100 thousand people in 1 million
people is so much easier that way
it’s not just the product design and the
company design that is important
because if you have a company that is
drawn out a little shabby though
the building is a bit disgusting is not that then
inside everything is perfect and precise and
an overall design is important
just the pro design corporate design
huge value orici if you think about it is one
of large assets have this capacity
also because some products win it
only on the design the challenge for which it is not
easy to find great designers
this is objectively a challenge and who
also works in this sector as one
girl has very good excellent soil
front is incredible because it is so
full of marketplace places where you
you have all the freelance all the designers
of the world however you always find it hard to
find a great designer and also for
find your identity think i don’t know
like all new artists in the rat world
man have a capacity to create
an identity also from the point of view of
design
because what then makes you sell too
flash andai singh product looks for
which fundamental
you know what paul graham says that is one of the
big names of silicon valley with b
nator giu something that does escale do
something at the beginning that doesn’t scale that is
the big key also airbnb at the beginning
it started saying ok let’s start
in small we go to understand exactly
how it works if it works small
when you know him perfectly that
mechanism at that point the number stop
1 and number 2
you can do I don’t know which project that is
you can do it in many ways charm
example there is a video maker company
have a network of video makers in Italy
and them, for example, the scalability of the
project if a company and want to have a
corporate video how they do so
have centralized the assembly and
decentralized videomaker then the
videomaker goes on the territory takes the
company images sends the files
got into it in their central office
and they have all the editors instead
they always mount in the same way following
company guidelines
then this way you can do it
many more shots but keep the quality
of the process because you control
short activity then assembly this
can be waiting to start from the small
number 1 which then climb often instead
one part immediately widening and risks
understood to burn yourself because you don’t know well
how that then the process
good luck
time I ride the university
in the last year I have to say e
at the beginning I thought football see me
they probably invite because no well
I do n’t know if Montemagno peeled
so I know how much you are invited
to share things that are and
then, on the other hand, I understood by speaking
with a professor but I did a
speech saying evidence of you are of
great inspirations for my students
because someone like you who doesn’t have many
skills that have the age of dates e
that the fund bought from bern to this
point if you made one like that
probably also an average student
you’ll make it here I think the reason why
university every two minutes I will invite you is
that I do not have a competence with how
you can have you study yourself
you’re all serious engineering
maybe except those who are engineers
comes up on it
the head is easy it is easy to invest
played ping pong when done
the university and I was going to study
the university and I was never like i
others understood all the others were beautiful
set that all children did and
I will be a bla bla bla and I a lawyer
I came in overalls from the Finnish open
he understands everything so unkempt and to this
I was coming and doing stuff
and the professors looked at me as if to say
what the fuck do you want you to play at
no ping pong but what do you think of
studying law doing the lawyer
so and so I always felt
very so out of place because then
I was studying on a plane I was studying tournaments
I went there doing exams and then not
he was training so I always did
a life very always bothered out
place and then arrived at some point I have
Well said now I did it I’ll do
the lawyer is all clear in mine
life and after a year and a half I did
the authorization to patronage and then later
a year and a half said no I have this
I can not do craft business not
it’s for me and I dropped everything and that
moment I realized that the university
he had left me a little on foot because
I hoped that the university would do me
prepare for an education if it were not
there to train me as a person instead
the university prepared me one
profession, however, the professions change
and therefore the problem is that then I am
found to have to re-invent myself from scratch
started throwing me into the world of
internet to do everything more to do
work on cad companies someone
usa can’t buy in the parametric room
solidworks used those used but belen
brainbox of the box hole and at this point
in short, I kept trying to
reinvent myself a little and the thing like that
which seems interesting to me today and then
but the weight is here respond to
questions you may have on this subject
of the social networks of the startups that there
It seems to you the only message for me
important that I’d like you to
bring home that I would have liked
at your age I am 47 years old
this year four children would be me
liked or narrow that someone me
had read this stuff is there are guara
of the basic skills you need
have and one of these skills the
communication as to read writing
communication is fundamental because
online communication today in this
case then changes the tools change
however, all online communication is
what she does is what she does
difference if you want to look for a job
you need to communicate well online
because maybe what I move up about
linkedin to contact the person
right and how I present myself writing one
mail to communication
if you want to make up a job create more
I work like what I suggest
I say but one is better than to become
entrepreneurs and himself has been a company
here very uncertain
you have to communicate online if you want
create contacts to communicate
online ie work from elon musk devi
communicate online work with dale
oen mask
not bad who is who works in what he does
aerospace engineering
therefore these of the all assumed
in short, substance no, then you are understood
in a very very positive sector
because the company needs
engineers today take the engineers
management
no joke also and above all to the genes
management programs that organize poor people
management engineers and actually enough
to write, however, this joke
I don’t think it’s important
communication that is communication today
is a skill is a is a vocabulary
I like galimberti a nice tour
umberto galimberti that a very philosopher
good and he rightly says if you have
few words in your vocabulary 6 few
words in the mouth of the few thoughts in
head in need of a of a
right dictionary for the world of gods
company
you must know how we are this world here
whatever you want to do i mean if
you know a staff to come back
the soul mate now in the united states
50 percent meet online chapter
you have team that closed tender
nobody put hypocritical engineers today
I was in my time to say there is
all you have to do is that stuff there that where
you were screaming if you wanted to know one
person and I want to win routing
the band but we skip these topics
so old fashioned
this second the communication theme
online communication online is one
battery of competence and having for
what you would like to do will answer
everything you want to know about this
I have been living here for three years
video made seven years of television i
times on sky and I’ve never seen stuff
so strong powerful incredible how
this thing here today if you
communicate well on social networks you have a
amazing competitive advantage for
any kind of activity is the last one
what and then we collect questions and this
the confusion that one thinks that
you need to communicate online
only if you want to do youtuber then
he says but I don’t want to do it youtuber
because I have to learn how to make videos
online to communicate knew of or is in
on tik tok no which is a platform
new Chinese exploding the problem is
what you need because any activity
today and work-related communication
also on a defensive level
maybe there is an asshole competitor or a
competitor understood that communicates better
you and you don’t have a voice you don’t have
own voice if you are not online and they
the other aspect needs to do this
what a budget there and maybe some of it
you know more or less what today
they want to grow up
the engineer I do not know this name e
intuition that came to me seeing though
maybe others don’t know maybe they think
if I grow up I will do this job here
and then after five years i
balls and say I do and then
when you have to reinvent yourself have one
communication competence helps you
sack because at least you know with me
communicate promoting your idea to yours
project maybe one says enough
throws me into politics and you will have to
communicate if not how you do
and then this is a land in my opinion
fertile and is a skill that
unfortunately it is not that it is taught
this is the paradox it is so
important that is taken for granted
or it says if it is nice youtuber must
communicate but it is not so this is a bit
my social media crux
entrepreneurship here I play around
those two self-taught themes
I repeat I am a graduate in law and
it’s not that I did school for
learn to communicate on facebook me
I’m put there I made a lot of
blatant bullshit of everything more and
from time to time I try to understand a
little how this world works
it’s not easy because it changes into
continuation
but for me this is the only true one
I wait if one wants to make a today
investment to anyone any of you me
I was you
from tonight I would start communicating online
a little bit about anything
for them because with this competence
you have a pension for the future
own pension plan of skill that
you have the moment you feel like
do whatever initiative you know that
you can play that kind of
a thought and organized initiative a
event is a communication activity no
therefore any activity
the word automations and instagram now
the goal ie follo unfollow if that which
you mean or stuff like that goal because
they have expressly declared it and
so they pull down all they are
platforms that are in some way
automation to have followers who
this is a first instagram aspect
this mind the hottest platform in
absolute in the moment however I point you out
that for me the most functionality
interesting that instagram tv output with
the preview in the field the numbers you make
with the preview in the field of the video are
remarkable, that is, they are much higher
compared to those you had before
putting a video for a minute
inside the feed
and why a feature that I suggest
to use in this phase the
trajectory this platform is
your organic hedgehog pretty clear
tends more and more to zero because
marchetto wants the fine grain repeat
how marchetto wants the grain there is neither
and he must make profits and therefore yours
nickname search and zero you want to reach
your public pay this is part of
game
whereas they are platforms
free for which we say this is a bit
the trend but today I would say instyle
place for me that does more numbers like
video views with insertion
of
instagram tv and this new feature
you see it as crazy, that is, up to ten
days ago if I came here to make decisions
I told you that shit instagram tv la
worst and most functional in the universe
make a small change for me
there is a quantum leap above all it
garantivi is also adding the part
of e commerce for which you can buy
inside instagram tv the other
great feature clearly the part
advertising and companies type movement
have made a 100 million ex
dollars were bought for one hundred
millions of dollars and their budget
advertising was entirely spent
on instagram and facebook advertising
entirely while some large companies
still think but the internet will work
these understood go there hammering and you
you have it in the film everything is precise because
facebook to all the data and therefore this
clearly helps today I would say I am in
super pole position those of in stat
absolutely not the usual
I can say
ten days or 5 years or three years this
is needed the crystal ball to on 0
at 0
if you take linkedin if I were you
I say what I would do to get clients
a list of customers but then pick them up
also big depends
let’s say who you want to follow go to see i
their instagram profiles which in most
some of the cases are shit
in the moment in which the analyzes write to
marketing director or CEO
of the company says hello ceo of gucci
I saw your profile instagram the
you know he really shits you tell him
maybe even more delicate, that’s why
maybe this is not much
commercially convenient and reason for
which makes abcd crap can tell me to
who turn this reporting email
to improve your profile e
when then the head of the company
if you send me an email so I
I immediately turn to the person who follows me
part of a of god to the person who if
that product
when the boss also to the mail the
guy who receives the e-mail not the basket
how would you do if you sign up directly
but he says catti waits for the boss but
written
and at that point you have an open channel
every company there are companies that
they spend 2 3 5 10 a month or ten
companies 100k per month million 2
the notes a lot more
look i’m in love with the internet
and at the time ac ball tour with the sign e
lovey internet anyway i went in
so I walk around Piazza Duomo saying lovey
internet nov internet and I did the tour
of disclosure of the internet because me
I was in love with that internet and
the idea was that it was a free place
open free non-free anarchist who
everyone takes responsibility for
what he says about what he does but not
I must necessarily be a mediaset for
to communicate, that is, can also be one
any guy I’m going and I can tell you
my things for which I have an equal opportunity
to undertake or to express myself ee
this is what he did fall in love with
all the experts in the beginning
so we were fighting for that kind of
message when I see what today
I do not like internet at all
because in fact there are ten companies
who command the end of the story children la
Chinese part now alibaba tencent
then jack but pony but with michael ‘s
tencent less famous but that counts and then
go here is google facebook microsoft
you pull someone else inside and you just are
in 10 that command for which a little
some time ago we got around saying
but here if jeff bezos marchetto
zuckerberg tim cook get together
Italy is on his balls
just remove it from the google indexes
away from amazon via facebook there is
Italy loses 50 percent of the
tourism no longer exists on the map is a
Power is too big for this one
which the problem
on the other side that is emerging today is
that while before these platforms
they said we are just a pipe
that is, we do not enter into the merits of the
content
today it is no longer so but admittedly
if you look every day they are closed
tens of thousands thousands
thousand
account more or less rightly me
I agree that if one is understood post
videos on violence against children
because he’s a crazy maniac
this one goes banned and I go crazy
out of my mind every day
break the balls neo a wagon for
where I see it there are serious people
disturbed who has confused a
I believe and think that the freedom of
expression online is the freedom of
do the fuck you want it isn’t
in normal life it’s not that you do the
fuck you want
there are rules of coexistence not
you have to do but other people ie
basic rules the problem is that today
all platforms filter and filter
based on their parameters I make a
example one thing and you notice less spotify
closed spotify spotify in theory
it should be a musical platform
Belice should be platform where
you are an artist load your music
but even spotify filters you can’t
upload a understood song inciting
to the right hatred I agree on
principle is not that I am in favor of the
historical clubs incite hatred but the
problem is that you start making one
dry choice ie the platform and marc
in the room that says yes, you do not know
you yes you maybe I ‘m not a competitor
of brands tells thun I understand why
they in violation of policies
then this means that now
very few command the other well
block chain demand is the only one
alternative available today
technically the problem and see later
how to go about making it
I am differently young and therefore
unfortunately it made me quite clear that
when then a phenomenon becomes mass
at the beginning 1 let go but then i
great powers then they put their hands
above is not that they stand still no it is not
which they say ah well it does nothing then there
move no we don’t move at all
so on any technology this
you have to expect
however there are moments of greater
opening for more freedom and moments
of greater closure
the other ethyl thing is that I give
the publisher of content creators ed
now I’m a robin or a hobby
nice that allows me to meet
a lot of people are always in
embarrassment because I wake up in the morning
my account instagram facebook etcetera
it disappears and I don’t decide for nothing but
the paradoxical thing I do not know if
you followed the story of facebook
certainly not there is a problem on the app
of facebook that collected data and tim
cook then apple has blocked the app for
whose paradox is that today it has more
power tim cook the CEO of a company
private that donald trump is nothing else
can not block the facebook app
so it is is a world that will come more and more
regulated you have your cellphone with
you show me up like this a
second cell phone
ok i know ok i unlocked it a moment at
flight
unlock it you have it, you have it
unlocked ok to my three
you pass it to the person on yours
right
I was joking still
immediately to look at the house inside
that’s how it is that you understand this
whenever you do this fooling around
here you realize how that is but the
cell phone and everything is inside is so then
I don’t know there are those who are engaged ok
married follow married ok I know I ask
you never know
guys change the generations I do not know
well, however, in short, it is something very much
private and personal
we’ll see it burns in to today’s
an opportunity
I did I think a job interview
only in my life
ok and it did not go well but in short it is
just left the university I remember
that is a friend of mine said from the found one
interview and as soon as I entered but had
put him in a bad mood
the environment the thing with the card
creek where to stamp if there was something
that I wasn’t coming back and then the guy was
so unbearable that I started
to speak he asked me the questions then me
I interrupted him at home, listen to those
I ask questions like me, so my you
he sent to fuck off
rightly done this premise and not
having a direct knowledge of lon for
I don’t know who I wrote
preface a on the italian biography ma
I don’t know him and I don’t know what they are
the hi ring systems of the same xe
what I can tell you with math
certainty is that if one wants to work in
a company like that must be fucking
in other words, these companies
since they don’t think like many companies
old fashioned Italian
because then in reality there are many
But super smart Italian companies are
companies trying to find the
smartest people ever because
this must launch understood rockets that
they go into space to go back
can not afford to say you are me
nice I don’t like so you have to
be fucking smart
now based on the role I think they have
various parameters and then generally now
in companies they all understand I don’t know
high 5 interviews and you must have at least not
I know four people who work in
company that say yes I like it because
then you have to work together for which
I think there is a fact on one side
just that you have to be good at it
what are you doing
technically and on the other you have to be
also very good at working with one
team of people
I would never have the skills for
work in a company so technically
even google make gods
incredible talks cds truly a
incredible head is objectively
the first company no
in aerospace after so many years
16 put there or then and not mascalcia paypal
it is a mere memory made paypal with
peter thiel you know it’s different to make a
online payment system or launch
the spaceship that connects is really a
another universe for which he put us of
his sum invested his grain the
you know critics easily do not though
do it you do such a thing
and at the same time a text which he will then say
the accounts in red but tuna car
little thing a car so that
whatever tesla customer says this is
the most incredible car I have ever
produced in my life
in parallel you also make ip tunnel down
under the telepathy system and the madman
furious flying piru ie I don’t know
and fuck and I see and then they tell me many but
which of the masca a swindler but you will be
you a scammer who doesn’t understand one
that is, people have lost of
having regard to the fact, then maybe even test
from tomorrow fails but fails because the
business project then maybe it’s not
more standing
but the product is there and the product is there
you stop at and the humility to listen to a
interview elon musk one gets there
this is one that is not a jerk ie
open questions and answers on topics
space where the nobel is understood
of astrophysics that asks her questions
and he says no but the calculations are wrong
he was there
complimentoni in short I would not be in
I don’t know how many are able then
this is the premise on the character though
there are so many companies that take and
especially you are in one area
wonderful think I do n’t even know
driverless car bauce is that is
we are here it’s just a fact then
legislative than it takes, however, today
a good engineer in many fields
it has enormous enormous value for which
remember your uncle mountains in short
when they go to great success
in conclusion
remember me
the video on which I have more insults in
absolute is the video where I say that the
curriculum does not serve a dick does not serve
a fucking curriculum 0 is not needed
It is obvious that one finds work by sending
even a curriculum, however, is just one
different concept ie I never have
since I’ve never met a friend who
is the entrepreneur
and I speak to you for twenty years with everyone
FIBC space that sold king
candy crush you know then crush
for 6 billion
not six million 6 billion dollars a
gualandri entrepreneurs any sector
there is never anyone I have
met that Venetian chosen one
because it’s fucking there was a resume
the subject is this person is smart
yes or no question number one in the leg not
means that you have the skills to do
a stuff but you’re actually a
in the range
and who is a smart person a person
who knows how to say a way of thinking
correct if you do well to this
point is a point of view point
fantastic start if one is good
person
It is important that I do not want to work
with bandits
she looks like housewives bullshit and full of
shrewd the world of people looking for the
shortcut so if one is a beautiful one
person
wow this is a plus here because it is a
person in which your parents can trust you
person who is not like in china than you
hire one person in the morning and the
afternoon this is dismissed because the
market is wild and therefore people
varies so that there are some
personal characteristics number 1 and
number 2 do if you present yourself and say
look go in the lamborghini
ok because he can have a chat
an interview there if all present and al
place to say look I have studied
we have studied mechanical engineering
I don’t know the car engines bla bla bla
so if you present c by the way
I worked on a for six months
prototypes know so that I did
clearly this is my prototype
we tested it
does these to these performances to these
potential is a thing completely
different ie your value for me is 10
times more for me to do and
which is why I say everyone should
get your hands dirty on communication
online because it gives you skills in
more and then shows you that you are one who does
knows if you got a channel in the morning
youtube where they talk about engineering
mechanics and the 100 thousand followers when
an interview is in any case related to an asset
more to spend because it is one
community that follows you and maybe that
I know there’s an interesting part of that
community
because the company does research and development e
in that community there are all one
series of guys impallinati in engineering
mechanics who can collaborate
then that too is an asset though
always start from doing I make you a
example if you go a startup a mistake
classic that I have done so many times is
to say I had an idea you get up
in the morning his uncle fucking us with the idea
heaven and above all be heaven and what
prepare a power point with yours
idea launch the social network for i
players peeled pim pum within
three years invoices 77 billion e
we will buy coca cola, that is, so on
present all presentations
imaginary no and went it does
presentation to investors who
they rightly laughed at me
the moment you go by it
investor with a prototype know that
can also be a loser that we
100 registered users
however that makes a huge difference
because it means that you are minimum
you banged the prototype
you already have some market data
you have already taken some slap in
face from the market i
consumers who got pissed at you
and this shows that you are not like saying
so
totally theoretical but 6 something
more interesting is in fact from
investors always have to go with the
so-called pine send minimum variable
product a prototype know with a little already
of traction therefore a bit of numbers that
prove that that potential stuff
he just needs money to do it for
make it grow take people e
climb faster but here is this
I think it’s the key
is a character in my opinion that to
usually mediatic and problematic for
if not because it is not one that reasons like
me or like you is a reasoning person and his own
universe is its own universe
therefore each fact analyzes it according to
its logic and then it happens a lot
at 3:00 am the balls spin
insult someone and sec want to stay
but now let’s say this is his
I am looking forward to my question
to an investor always the same
You want someone who takes and makes you rocket
that goes on mars I don’t know if he has it
it does however potentially one of those that
I tell you look at this here
sooner or later if you don’t crack something first
if it does however if you want one so you know
who is mad furious one so true you
instead understood one who works in the bank or
then with the mentality of the teller
but on mars you go with the tram
then for what concerns utility
of the universities we can switch off the
cameras a moment and if there are
professors to do them then we leave to
this assumption
the information is free
today I don’t need to
a university to inform me that is
just paloma sma1 so it did not go
at university to become a phenomenon
of automotive and spaces ok so if you
you want to train yourself, that is, learn an argument
any topic that you still like
you know that information is ending today
said this for me the value
of the university and then depends on which
university value the university is not
the information is not that you learn here
understood a matter another value
of the university and has the contacts that you
you have in the university then the reports
that you have that will come in handy in the
your personal life and therefore this is a
value that seems a stupid thing but it is
important not the business contacts that
they will be born because maybe here
she will be working in rai spaces
he who will work in tesla the other that
works in fiat fiat maybe not though
but not many companies, and therefore not all
you will find a lot of contacts
people around and professionally is a
great investment to have a great one
net of smart people the other value
which I see is if all the contours of
good smart people in that leg
they want to do
wow it’s great this increases you
quality of life and quality
professional and exponentially
I tell you, I didn’t go to law
almost never the ones he attended in
genre were a bit of balls and for
where my growth was 0
if I could go back I would do it
attending a university by attending
smart people
ok the other fundamental aspect
university and that some universities have
of the great professors and a great one
professor makes the difference
unfortunately I had professors
mediocre and you can see I remember the first one
professor of who constitutional to the
first lesson
went to the school I made state line e
go to school and I said but where is the
lesson the first lesson and he said
roma no look, the classroom is full
is flooded we put them to the carcano e
then they sent me to the theater in Carcano
and there was all the people sitting not casinos
of people there was no place for flames
I sit on the ground treated them like
beasts and I am coming prof
he looks at us as if we were gods
desperate then says look at that
your right 50 percent of those that
look you will never work
that is, it is understood and I only had professors
so that he was also right
stop rho fair indeed optimistic he is not
because in reality the type is graduated 30
percent
But if your teachers do not go
nowhere if you have a
a good professor or professors
good professor like a great
coach who makes you take a leap
cosmic and that another value
another university universities
are the contacts maybe
with companies where you can start right away
collaborations and then in your case
specific I mean engineering
aerospace or engineering in others
sectors
well in short it is a nice asset no because
objectively it is different to do philosophy
in the state or engineering at the polytechnic is
just another thing
or even medicines or my daughter anymore
great that makes medicine another value
that sees the university is that when there
I speak I think wow
that is, a well of knowledge of
deepening then you also own a
other stuff to have some years today
who to study also to think about losing
time in the sense of getting bored in between
quotes not knowing what to do
that moment there that you would like that
pass as soon as possible when you are
shaved then you realize when
instead you are an old man who was great
moment because it is useful known helps
just to have so to connect a little
dots for which according to me today a
great investment if you choose the
right university and does it the way
quite right
the data problem I see it so from
one side you have companies companies
they only have in fact an interest that is
useful the truth is that the company must
do useful to make useful so will use
any tool available in the
limits of the ethics of that company
very variable to be able to sell
own product to better communicate it
at best on the other side today you have one
complete total data collection of
any type for which I collect everyone
the data of what concerns me and in
anonymously are passed to the company
and when ios collapse my feed
I see an advertisement for a new one
ping pong racket than me
interest
for me that is a great advertisement if
instead how it keeps happening to me
keep rubbing me shit
shampoo you understand that there is a problem with
targeting well because I don’t know
I would say guys are not in target
I don’t know how to explain the problem then
so it is that the data is used in the way
right and useful for the consumer
this in my opinion is the element
But the main one is inevitable, that is I have
well done a DNA test and I already know
that is, that data is the problem there
true and silky I take my data as well
your individual data and at this point me
I use them on you and against you on my own
will
then this is a problem clearly
no for which we say there is this aspect
here, however, the companies obviously
they collect all the data and do that
that seems to him today there is also a big one
back splash and yesterday exactly
night marchetto zacher berg said
gentlemen we move everything from now on
our focus is privacy because for us
important and communication for
subscriber scratch communications
let’s move the business on
then private messaging on
private communications
this is the shift because they see
clearly that people say no but me
I want to communicate in a confidential way blah
bla bla
however the marketing uses all the
others show today the data are
enormous
but I repeat, I obviously use for the
my companies facebook advertising
instagram advertising works
wonderfully good is a tool
amazing when put
before the eyes of the right people
my product we are all happy the
problem is if the abuse as in the case of
cambridge analytical where i go to
manipulate you you don’t even realize it
understand that when starts
say look I am now convincing you to
to vote for me is how I do it because I continue
to serve an ad, and by thy
reactions
I keep changing it until I find it
a psycho graphic alignment where you
you say they have however montemagno is not bad
almost the vote
then I quarrel or manipulated and you do not you
you do not even notice it and this is a
big problem clearly for which there
must be transparency on that front
how does a bald man do?
forty-seven years old with four children a
make marketing videos where maybe a
video is the business model of
nespresso I understood the strategies of red
bull to make two million fans in Italy
when I left my friends me
they said mountains look maybe take one
vacation because of problems if a little
exhausted maybe forget that
that is, you’re not us youtuber
no and in fact I told him no, however, are not
I’d like to make videos, not me
I do n’t ask you, you know why
because I know so many people
having thus become a bit the
grandfather of this youtube world no e
knowing all these guys here you
see people who started playing parts
see let the brand market decide
brown there is the present one of color
and the most popular tech channel in the world
I interviewed him when he was
kid because my son animates them
he said then there is this fort then I have
told the truth I interview his asshole
and then it exploded now not 10
millions of fans
he is an incredible name now among
the other in the video also greets my
son I also made them say goodbye my
son I understood and he greeted my
son and he left you go see vide
initials is an embarrassing stuff but if
I watch my initial videos and that’s them
I took away almost all this is the reason
because I was ashamed of myself
son of all sorts he sends me them 10
views
and they are a thing but beyond the good that is
a stuff that you say please no
intern this one
in a relationship it is a relationship
builds together
and here the same thing with the public yes
builds together because you make a
video from tomorrow test goes on video it
throw yourself out on the embarrassment of
to say, however, in short, they are not due out
upload the video and then started watching
don’t signal it then try to bring
a minimum of traffic a few friends like that
and you will not know your mother who says ah but
you were really very good but heavy
6 to 6 my love of my life
be nice your girlfriend looks at this
it’s a good test if your girlfriend
he says no, but you’re great, if not, tav
started says well but it starts to get you
questions because love must be
unconditional ok then i would have some
friend who says hey great you can do it
and then the haters will come inexorably
and then understood they will come and say but
with that face there but you think from a mere
he saw videos but hid and
will start depending on the process of
round whatever whatsoever
if then you are a woman of everything more in the
women are all then whores are all
everyone gets her no I have it
always bald with shit every day every
day is not that one every day though
that pleases me in the sense that there is
I’m fond of every time puts the
little heart
but I like it but then I cogni these and
those are irrelevant but you need them
to make you the armor because those there
you will have all your life interviewed today j
ax no article 31 and and he took it
the haters I guarantee you have taken
many take so many still is everything
all the life of the ports he has a
music journalist who attacks him
since when at age 18 there are 47 now
no persistent because some haters later
we can’t do it a little more sometimes
some write to me with mountains, look what I have
hated for two years I can not do it
more and then just retire
others, instead, all life and their life
like no then a person thinks so the
that especially on the interviews that
they last an hour I mean he looks
an hour of full interview the star from
a montemagno
for the act of shit and then after an hour
he also writes a comment that they write
skaters 50 rig but how much trash screen ma
you can’t write two lines hungry
summary we eat will appear then
I would have the gnorri there but you
they serve to make you the hardship and hardship
then you will have some comments from people who
instead pulls true true feedback is
but the audio does not feel ok to the next
better the audio I did n’t understand anything
then the language maybe a little bit e
so it is a relationship and then loads
the other video and keep it up and look
continually to have this movie e
until you find your size
doing it then you get used to it too no
made clear by what the right pace is and
right language for that audience that
it’s the public to party I don’t know ai
internet and disclosure times
I turned and thought the audience was
all the grandmothers children all because
everyone likes the internet if you talk to
everyone talks no one
today my audience is very clear no
only madmen have no other all
those who are crazy furious don’t
I’m my audience
finally the story for which this is the
modality begins to do and not to judge
to fail
I let the market judge and then in
equal accordingly then clearly
studio studies video editing la
communication and public speaking
experience I overwhelm the
week with flower rosary on radio
deejay and he for example the radio is a
phenomenon never seen one so and a lot
school a lot of technique obviously in the
communication as how to design a
building needs to be
competent then is the low fi doing
a hero I made is to believe in
mantra
follow your passion, great crap
follow your passion and tell you why
if I follow my passion jogging pong
now the tennis players have a small problem
that the Italian champion wins 10 thousand
euro gross
you have to train eight hours a day for
at least ten years to look for at least
to try it I didn’t make it
become Italian champion or at most
the first five Italy but I trained eight
hours a day with a madman I turned
everywhere to turn and international
so don’t live with that passion
you do n’t eat them
this is the problem and then there is the
passion maybe if you like yourself
passionate but then maybe you are passionate
a little less I like it a lot more
instead of following what
what happens is my point
power
what is my strength is yours
strong point you observe it growing
He begins to understand more and more people
I give an example I understand that I am
would have liked to communicate once
that I was at a ping pong tournament and one
evening we went out and there was a bit of
players and put ravamo out I have
started talking to a friend and then i
started understood every now and then
chatted he made a joke and video
that people for some reason me
he was listening, he thinks the strange
because I can’t do this thing
no, and then I started looking at myself
a little more I saw that the
continuous communication wallner out
as my characteristic
if instead I said mountains you have to organize
I’m a bad organizer or
in the daily execution of
companies where you get there then meeting
I’m not the right person
you need to know what your points are
strength and this also by asking yours
friends
seeing where they react to maybe you
you are a good one understood to put together
people organize ok i make a
example here who is co organized
here today we are applause for example ad
example
they already know that they can do it
event
ok I know a lot of people that
maybe such an event with so much
people in never managed to organize it in
his life
maybe they do not find they do not know well then
arrivals the event did not have people not
is not working instead a very precise one
beautiful event you already know that you have one
characteristic there that maybe one
maybe an organizational feature
promotion feature and there starts
to understand but you point to your point of
power
the other thing is points on anything up
I have a problem with you
of not being able to read what
I would like to
or maybe for books that is summarized
free then started from a problem that
you know well if you have it nice
problem maybe another thousand have it
10 thousand 100 thousand people in 1 million
people is so much easier that way
it’s not just the product design and the
company design that is important
because if you have a company that is
drawn out a little shabby though
the building is a bit disgusting is not that then
inside everything is perfect and precise and
an overall design is important
just the pro design corporate design
huge value orici if you think about it is one
of large assets have this capacity
also because some products win it
only on the design the challenge for which it is not
easy to find great designers
this is objectively a challenge and who
also works in this sector as one
girl has very good excellent soil
front is incredible because it is so
full of marketplace places where you
you have all the freelance all the designers
of the world however you always find it hard to
find a great designer and also for
find your identity think i don’t know
like all new artists in the rat world
man have a capacity to create
an identity also from the point of view of
design
because what then makes you sell too
flash andai singh product looks for
which fundamental
you know what paul graham says that is one of the
big names of silicon valley with b
nator giu something that does escale do
something at the beginning that doesn’t scale that is
the big key also airbnb at the beginning
it started saying ok let’s start
in small we go to understand exactly
how it works if it works small
when you know him perfectly that
mechanism at that point the number stop
1 and number 2
you can do I don’t know which project that is
you can do it in many ways charm
example there is a video maker company
have a network of video makers in Italy
and them, for example, the scalability of the
project if a company and want to have a
corporate video how they do so
have centralized the assembly and
decentralized videomaker then the
videomaker goes on the territory takes the
company images sends the files
got into it in their central office
and they have all the editors instead
they always mount in the same way following
company guidelines
then this way you can do it
many more shots but keep the quality
of the process because you control
short activity then assembly this
can be waiting to start from the small
number 1 which then climb often instead
one part immediately widening and risks
understood to burn yourself because you don’t know well
how that then the process
good luck
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