every time I arrive in Milan, train
from gatwick it is always the exact same
scene as soon as everyone opens doors
those on the plane are dangling
to go out first to nudge sin
though there is a bus to go to
passport control you have to pass by
this car what does that mean
the last one that goes on the bus and first
that drops in theory should know it
all because there is the announcement though
many do not listen to the announcement and also
those who actually know it have one
drive stronger than they have to
pass before you do not go first
they are aware but totally
unaware of the final result on the
work and think about my friends
the unawareness that cares
very often the unawareness that
I’ll do another example every time
I do an event you must interview
someone always happens
always this situation arrives one
speaker on the beautiful stage plastered
set self- confident look at the
george cloney towards the beginning pit
interview him and this gentleman as well
he feels aware of the master of the
matter at some point rises in
feet to dominate the stage where you go
patricians go around and ran coeva from
one part from the other is theoretically
it would be wrong what the problem is
that is totally unaware of the
context and what it means to go in
ride does not know where the lights are located and
so what always happens and what
this poor speaker speaks 30 minutes 40
minutes in the dark ends up looking like a
mixed between a mime and the draft of
silvan belen
or he does not know where they are placed
casse takes a mega larsen effect that
that stuff I felt is crazy
when it puts close the bow
microphone between speakers so on
consequences are that our friend
can be a great speaker but the
result is catastrophic e
the unawareness that cares us that it is
more bastard than ignorance because if
you do not know anything you can not talk not
You know nothing about marketing and it’s easier
because you know nothing but if you are
convinced that he is aware instead
this selective blindness that you care
let’s take another example
email marketing all companies
professionals still in 2006
and we will send e-mail to you by e-mail
mandala me and sends the mail to all of us
insiders know that the rate
the rate of clicks is opened
through rate of how many people click us
on stealing it is at historical lows
who a little more who a little less
despite this people go on to
shoot never shoot shoot me because
conscious knows that instrument there
doing so however is unaware
so ignore the fact that maybe
communicating on a platform of the
message hands messages and a fee
eighty percent openings for
a hundred that will obviously go down
in time because then all the
they will send and therefore people do not have them
just but today it is so
the unawareness is that which there
give a damn and what is the solution
here it is, the solution is called a
humble treatment of awareness every
stop and if one does not feel too much
a scrape of awareness every
much
from gatwick it is always the exact same
scene as soon as everyone opens doors
those on the plane are dangling
to go out first to nudge sin
though there is a bus to go to
passport control you have to pass by
this car what does that mean
the last one that goes on the bus and first
that drops in theory should know it
all because there is the announcement though
many do not listen to the announcement and also
those who actually know it have one
drive stronger than they have to
pass before you do not go first
they are aware but totally
unaware of the final result on the
work and think about my friends
the unawareness that cares
very often the unawareness that
I’ll do another example every time
I do an event you must interview
someone always happens
always this situation arrives one
speaker on the beautiful stage plastered
set self- confident look at the
george cloney towards the beginning pit
interview him and this gentleman as well
he feels aware of the master of the
matter at some point rises in
feet to dominate the stage where you go
patricians go around and ran coeva from
one part from the other is theoretically
it would be wrong what the problem is
that is totally unaware of the
context and what it means to go in
ride does not know where the lights are located and
so what always happens and what
this poor speaker speaks 30 minutes 40
minutes in the dark ends up looking like a
mixed between a mime and the draft of
silvan belen
or he does not know where they are placed
casse takes a mega larsen effect that
that stuff I felt is crazy
when it puts close the bow
microphone between speakers so on
consequences are that our friend
can be a great speaker but the
result is catastrophic e
the unawareness that cares us that it is
more bastard than ignorance because if
you do not know anything you can not talk not
You know nothing about marketing and it’s easier
because you know nothing but if you are
convinced that he is aware instead
this selective blindness that you care
let’s take another example
email marketing all companies
professionals still in 2006
and we will send e-mail to you by e-mail
mandala me and sends the mail to all of us
insiders know that the rate
the rate of clicks is opened
through rate of how many people click us
on stealing it is at historical lows
who a little more who a little less
despite this people go on to
shoot never shoot shoot me because
conscious knows that instrument there
doing so however is unaware
so ignore the fact that maybe
communicating on a platform of the
message hands messages and a fee
eighty percent openings for
a hundred that will obviously go down
in time because then all the
they will send and therefore people do not have them
just but today it is so
the unawareness is that which there
give a damn and what is the solution
here it is, the solution is called a
humble treatment of awareness every
stop and if one does not feel too much
a scrape of awareness every
much
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