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IAB Forum 2008, Marco Montemagno


but head
increases
marbles
hannah montana the
however, you can specify e4a
just do it
then quarup ignore that it is not that
we have prepared for even if you have some idea ideas are not
good with the sinks as a previous speaker and then code for one
ten minutes
give me some reflection and some ideas
purple valentines hair
here I have also heard
previous speakers speak
before
now we have seen that the first president and inter and the united states e
just barack obama
and then I think we have to think about it
time in this moment of global financial crisis
time people will have more time than money
then internet at this point of view the perfect place to invest
internet e
the DNA of our time the time of our time is therefore exact
duke go to communicate where to go invest
I though
from this point of view
I brought
just the data that
in my opinion interesting edu edu indications
the first and police headquarters
a table
who summarizes
the diffusion
of technology
in the last 150 years
is a very interesting chart because it shows that the growth of the
teconologies the discussion on mass
of the new ones
increases exponential motion in a linear
this is important because it means that growth is not a little bit
time is not a TV and united
record bike and a future to write a book and is called singularity seminara
categorized this a little bit
this alice the call alice de returns accelerated something like that
in essence if we go to see we see that the time it takes
a new technology spread
It is always smaller
because I have tools that remain alive
electrician stopped 46 years 31 the radio
i guess 7 years
this means that for internet and chat
giaquinto is a world that jacket bonci media universe is not something
who still has to affirm this
and when years update on exponential growth
well then everything changes
because exponential growth a point where
at any moment he changes
obama would not be present in the united states breast
another important starting point for technical interiors
inter is not like those television newspapers with the radio
they died there were c internet and tv
if I take the number for example of vinca 55 trillion of links in this
moment in the encore world equal to the number of synapses of the brain if I take
number of neurons
it’s a good mood 3d transistor quintilio ne
then what it means means that we are dealing
cum on boobs
who but has the ability to process the field capacity at this time
very similar to something that we carry around a human brain all day
many then say in brackets that in 30 years will be folar to the capacity of 7
billiards of human brains
and he’s a Mr. brain
el signor shannone a rdt pdt dishes
ability for Catholics 8 months
it’s not like saying the brain if there’s something that has its own child
this time you are important because we do not understand that we have one
exponential growth kayak by us claudio
exponential growth we are already in the middle of the internet
and something to say publicly
nissan with others the potential verb verb hold
ordinary parcel
chess film flights
sign in parma
whether it is a company more reason
the capacity in this case is not that of
chanterelle
use much
fb for the candidate for mayor
based on that time what the beautiful documentary on the rules of
directly to the competition
a whole series of issues that we already know
but on this I wanted to give you a practical example of why
we speak Syria
because Obama managed to become president United States pro I show
very simple and reality
he was very good though
snow does not make cats that we do not feel like sending
aniceto. hungry
vivicentro a little today on TV data we see something practical
Internet
how it works obama and all the companies that are working to ensnare
they understood
the basic rules
the basic military rules I ask myself help to do this to demonstrate
when internet scientists initially had to understand how
to structure
they had two big stars in front of them
road number 1
that we identify in this part
very good of his own
ok a road more
organized
with centralized control authority
street art number 2 check in this second half of the audience
instead a road more linked to freedom
freedom to connect with dignity ok I look for volunteers and when I try to
volunteers generally I always see
the faces that character break down means that he goes to vote
then first time the spontaneous sisisis paolo coccola for auto car paolo
the wizards when it comes out
finally
I can use of you
I can ask you for help
serena
map of foreign banks night
fantastic a
sa spray a lot of budget, however, we have done 4 hours to ensure left
a little escape
then then then
what is the purpose of this illustration
you have to get this ball
from the queen-down starting point. adv. vitae will be at the bottom
show me how
So paolo you have to arrive
basketball forever
download
I can get to you
hello maximum then when he has to get to the maximum and calm
if we can not not right. other
Madonna
we are people
iphone 4
nicolò ok
then the ball must get the fastest
fecbook possible
then my final points
who can get it first
vincenzo
one evening with the i at the baroque altar
dinner with layla peacock offertagratis types online line ok agno3
sorry there is a huge difference of course
there’s a difference
the right side
that’s what we said
organized structured
between now I’m old now
the right side spa is a rule
he has to pass the ball from the right
win ita dates
to the right
it passes behind right left left right right
yielding follow a precise path
the left side of the event is serene
que només by pressing
serene instead
you can do
what you want serene
you can launch it you can run then jump you can do as you prefer
fourth place to prepare the license
other
I have no preference for a preference
other
likewise, they are giving away a dinner with peacock layla
I hate to give my best for having a massena
1 2 3 way
Serene chosen accent course
I accept shrewdly
surely it’s fast to be us
but how are we the part
then I have to stop the organized part because they have already reached the end
piceno let it be
in column.
that’s fine because this example
so a little bit
light
but the balls do it yourself because with what the course costs
then why this example if he hace because in reality from this example ne
we understand two important things
those tricolors that are then the basis of meat
the first
with a structure who does not love there I love you I do not have a control authority
I do not have internet spa here I have to ask for control I want to do one
I just do it
this means that it applies to me as a company and applies to users for i
therefore consumers two rules
everyone can connect to the internet
and all you can connect in inter can connect please give me one
another video
this is important because it changes radically
rt or role of the consumer business models and business models
consumption hole we see later
It is often said that everything is free on the Internet
as everything is free
then there is no business model
nothing more false
actually the for walls
so the possibility of monetizing with advertising
clearly demonstrates that I am a very clear business model
tonight is called chris anderson ste as a scent called the long tail
I expect another one
based on this theory of free
what what is essentially claimed that
if we look
some economic models
we see that the internet is changing them because we take the example
I give you a sample I give you
1%
99% free sample
instead I’ll charge you the exact opposite
I’ll give you think 99% free information 1% instead
I make the payment of the vegetable garden
this because because everything that comes into contact with digital has a
production cost distribution
I meant away
if the bust of production distribution tin from the true
it means that we must not find each other
of systems
the big boobs p to make money
that they are in a so-called scarcity market
I’ll give you an example
the music
the sector from many sectors of miletoo everything that becomes digital
evidently facebook print
because it princes and gives its own music
because the music is not discussed
enervit of the show
you do not care about the music and you sell picnik and the show
you can pay hundreds of euros
so he still finds his profit
not directly the community.
from another part
move if moved from
how to tell from the world that previously had been by right. new world of paper
another example of this free theory
the locust companies
this download a little too much lol costs
as the front place they give you I give you my name and then in substance, door
new data service presents the model designs Nazi guard bandabardò –
interesting there is a company
that will sell
youtube cars with this car business plan model
give you the gift and I’ll come to look for you
theoretically if we think of the cube examples the most famous hole of the cat
to laugh as much as possible use free sites for 27 million
pentacle who visits monetization standards
so this means that the PD in a new context
how you want the gironale
internet for companies reality for you inter
we know that we have long known that fairness we know we did
elect
who you prefer summer must say in reality
ah well you have to take this new scenario into account
and how to monetize
another example of a drug according to the video
if he stopped a moment, guys directing
stop hand stops by the hand
example of videogames
you pay as soon as finished do not worry that they keep us
the meal is warm
example of videogames
what happens
in this world we are all connected, we say something is done now
all together
on the same boat now we all have to find a place in this
place for internet
German courses I also have to do
a simple example with that need of you
I need you
let’s raise everyone’s hands
OK then
if you’re ready, certain will be so behind the screen
a sensor that detects the movement ok
what happens
ok try to leave
when
directing
it gave us that you were
we will see lesson video game that I remember when I was a child I do not know e
what you remember
he has the wall then
we are the bar
you’re ok
then as soon as the royal palace shuns, it leaves us if we die
parapapapapapa
ok poor schools ok
ok
here we are
Article
damn
the truth is that now petecchie that mates coffee
emerald calendar
in reality
in reality what is the fact that when
situation today
it’s a situation where we are
together
this important
last example
very very concrete
first mauro mentioned it
internet code
what have we done that has to be said okay has changed the context has changed
the market changed consumer
we try to do something if the internet is this. life that we believe it is
that the world believes that it is needed in Italy makes me an additional effort
we all have this perception of what the internet is
value of what the internet
and therefore, however, make a next step, that also of
involve everyone I would say that there is still no companies and consumers is this the
more difficult part considering that in Italy
we are still on time index of the work to be done but the moment is the right one
because in a moment of crisis like the current one, the possibility of
investing in the internet to save the sales network through the internet
fundamental
to make communication on the theme network
zara how to say a lot more
Smilies also experimenting us while we say that the cost of
failure is very low cost innovate a lot more I can experience in the
communication
I had left this project is called internet code I invite you cosini
prosport to go see it
they started living in the countryside throughout Italy for
Armored door people try to
enter everything in this world and I think that if we bring the internet
to people and then italy phone
I conclude this rime cartellate I thank you too much too much of yours
attention with a practical example
for this
I wanted to give you a concrete demonstration
how much internet
it works well under many points of view they thought I have to bring some jab
thing that
really
gta
leap year
flab is a utility
I thought what I can lago como para que said to good
I bring ping pong
I have always been fond of ping pong and I have to say that
thought that if I could bring you here
a demonstration
for which or that I’ve always been a wimp playing ping pong
I can play with a player maybe not a phenomenon
alfano player
good db c series but I know
euro that here inside
we all drink beer as they say
maybe
the evaluation of the network then is a long time
so I put myself
3 months last 3 months that I should not confess every night half an hour
half an hour lost watching videos on iutiub
to learn some techniques and today I want to try and do this
demonstration with you
mian you brought
player
flos
not just cap
test
then
this cake is not prepared without a player having to arrive
he said c series
beats cd vivo enlarged the last olympics faith I do not see
in this case what can I do
you are strong
then here
I’ll try something of you
if and then
facebook to somebody,
all right
let’s do an experiment
then the goal should be if I have studied the lesson well
be ok, at least make some dribbles
to understand if I’m working ok
furio teletu
so titire
or in his own
no
ok
then inter really works
quoto works a lot. box
cattle made fun of sorry water
opens up fiji aria lecce ipertrofan of miracles notes played iphone reality from
shaved epdm the passion that I stayed inside
but because I brought him this example, a nice example, but
this thing struck me
the background you speak with a ping pong coach
and how
when you talk with meat buddy
if I talk all the same way
they tell you the internet
there is
you know the markets are conversations
dialogue
iphone notes all these concepts
and in my opinion there are two ideas for companies that can be useful baby
I give practical examples and what we have then first of all on the internet
the management
of time to major management at a recent two weeks meeting
I have heard about the association
dada and all the exponents of the pre-dinner publishing believe that there is not
time
you can not be profound kings
it is not true that we decide the weather in the internet
and so the same thing is
the time I can go to plan more I can surf, I can choose
my bad luck
or I can say no
faster context. + –
space this another important thing in my opinion
the space that there is no streaming rt I had to be present our company
you want to be present on all social networks wants to have a blog
wants to use twitter friend finder depends ok which tools you wanted
bizarre
we decide the space
even in this case it is an interesting example because space can
be small
ok more Campobasso account
I can be further away
lucky charm
so sport management is the important thing
other thing still I throw myself there some suggestion
a fundamental aspect
what kind of presence or kolaver the company
and what kind of tools he can use
my advice is
have a system
I can not be a leader in all places in all sectors
I can not be a leader
having all the news on duty
I try to identify some being very good on those
so I give an example some players decide
to play only by right
It’s all the line strategy post it on this a common mistake is to
think that
interests it is difficult to control what happens
It is true light. only on one side
but on the other side if I enter into merit
I can know where the ball comes back to me based on a helmet do according to how
start games that I can start the game in a simple way we think
a boh company opens a site this for me is the company that opens the site
the company that
your blog and does not want to communicate and ‘more’ so ‘not only
no, that is, when you do not want to know, you do not want to know
or I can be more articulate more complex I can say no procton site
I try to make it a little richer
a little ‘can even more more articulated
free art
a round of applause a
I offer fifa hd
have a nice has only one thing a little light to finish
I hope that some idea some ideas and is still code tre.it
if you want to give support I leave you with three words important women
internet internet pintame thanks appooosto
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