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IAB Forum 2007, Marco Montemagno “The Internet”


he left now if the word marco montemagno that the curator and conductor
of a beautiful broadcast in my opinion that is called widespread reporters
scaip
I call marco mezzanine thanks
there is no montemagno
Marco
aTAC
soc coop
fear
I do not know
Facebook
I came to the peak
now
know all this what you want no
what happens
venerated sin
no
matrix my yahoo
the chosen is the funny aspect that
when they asked me
how would you like to be introduced let’s hope for my love to back on with
we’ve seen the electric matrix all the answers
I eat joking
in reality I have not prepared answers you already have the aura to you
david weinberger who is now almost in bed practically
and therefore or what I can do to provide some experience
some knowledge that ecoval to be a little bit of utility all here ounce
thank you for your encouragement support
spontaneous
then the good news for me xd we are coming out of a matrix
internet in italy is finally coming out to down to matrix I am
always asked why us two
in these years we have always had to feel like the last of the row now
the loser on duty
is what is part of a bit of appeal not in place
and this because they are there
forever been a lot of clichés in these years
common places
and ‘what we are told to envy him by telling me we see some
today
and we try to understand where soon after this with the opportunities
let’s see some honor I took early ones that came to my mind then
rambo and you will certainly have many others first of all
internet e
dangerous
dangerous tabs
this video that has taken us long now
the idea of ​​a network
in which you have to be careful to navigate the danger of salad
phishing scams online. we are all these messages is a place
dangerous the network
be very careful to surf
the rep is dangerous you have to secure everything you have
it does not give us the certainties the danger anything you need to put it safe
if we think about it we will laugh jokingly
in the nineteenth
I said the same thing about the railway
and they said
and dangerous blessing put ricolo use because it puts in contact with
strange people
so if we think about it, dangerousness is a concept that has always been linked
to innovations to new technologies and new media
difficult
languages ​​well
difficult
only if you are able to
and like this bancomat tables described
to collect baby solve a flor – incaba algorithm
temporo a similar idea this the difficulty of the net only if you are the
kaspar usb internet can you manage to surf night give us an idea of
difficulty complex network algorithms how do you solve them?
to this mountain
another aspect
but it does not scratch
this interests a lot
16 years
internet is for porn hup
internet and for the po
It’s like we have
a button stuck in the night keyboard
and tell us 8 kids for but actually what do you do all day partying
little risky plate but vabè pasta vault
we have an idea we have libya of an internet where has a fixed thought
a fish with a fixed love
a very early thought
this is the internet and pornography idea there are people very interested in it
I admit it’s fine
common places luoghicomuni
deviation
This is my favorite Christmas
internet there are strange people
very strange
you have to be careful because normal people do us
we do not go on the internet
there are those strange crazy characters
the characters you do not expect
here is yes or no here is where I am now is so it seems to me to be so stupid
this is my costume
I left it on the beckham scooter I could make the presentation dressed
unreliable shop
the network is unreliable other torment other commonplace
perfect is a bit like this guy who puts the note with the name of the
young lady
cola guy in this price if you do not remember what it’s called
how many times this internet has told us and a place where unreliable
you never know what happens like to fall on him at any moment
evening this internet you
one day it is on the day we do not know the structure of the internet a little bit
It’s so easy
other commonplace isolation
then if I use mini internet only
i became q like saying they gave me an alien alien that death paints are
closed in myself I become just like a dog
ce this idea of ​​isolation
that this also always attached to new technologies and all in via
clearly wrong then of the population that cd3 that we are all of us
you would know an example in the simple example
in 1600 for me 1600 was said the same thing as books
the cpu is said
we were technology read a book
fiesoli I have the world no longer exists
in 1600
proin alive in books to women
because the family was going to roll his job and then I was not more careful
the most attentive to what happened outside
another common place
who is the current one
it makes me furious
I do not know if I find some invented the term cyberspace us cyberspace
the idea that a place that does not exist is virtual
on our bullet
with a slightly inhibited look
there is no internet there is not
It’s a place that
baby will have a contact with real night life
you are invited ninja boys cac
modular year
Now
all these common places I wonder every time
because
because in Italy we are still getting over now but because
we can not do the next step
then trying to reason a bit ‘I saw two categories that I think
we must consider it so golden
nvidia politicians
they are two important categories to understand
eh the spread of interculture ritr Italy
politicians
I ask you
our political class is able to follow the internet
it’s a problem because they are not teased
true is not a controversy are mocked
it is a lack of knowledge there is no right there is no left
it is a fact of poor knowledge of the network
Journalists are salaried and salted
the media have their responsibility, of course, and we in the media
little sabin like
the little goalkeeper
we love them to make this range of v10 scout songs
common tv information
It is always unfortunately often associated negatively I explain to you why
because and more news media a negative news
I make myself feel the testimony of door to door but one of my dor
left-handed public broadcasts and fashion journalists gossip downloads
next me you mediaset you dallara indycar a lot more ugly renunciation
on the floor
the internet world remains gigantic text
Reggio Emilia
m16 walker for children on violence
internet and 1 internet
differently owning legal I consider it a bump of the will one
I know they know little comfortable. mo scares me. to take
lcd tv
It’s normal for 95% of our nice guys to say that I can say it’s all
what hours without meaning to me
frankly to have even if it pours – for enlargement
scary common deliberation is not just a popopopopopop opinion
a fact of widespread culture but a generation that needs weight
for injury
but for a fact of knowledge
we do not need to give this knowledge
quaestor unpol picture that I made myself in this context
it’s not easy if I do not know you too often I feel a little bit
frustrated
no there is a little root robe dear auchan my country is a pure we must find the
solution
an eco balance
then I can not think I’m just seeing it even talking to maybe with
here with colleagues or porn his comments bernazzoli when inventor
dell ue when in Italy every time italian italian italian this in
internet in italy why
commonplaces and prejudice
maybe we have passed
important note they say mind
clear up on this
I look
i do this mysteriously procentese wolf intraday 10 12 years
and I’m not here to tell you that
interests at the debutante ball
Wonderland
entered a place that reflects our everyday life to
mirror exactly the mirror
then in this situation we must know that what we find ourselves in
net the bad things that are on the internet are what we bring
from real life nobody is here trying to convince someone
that’s the wonderful place
the solution to all problems
I do not know how you see it
describe on the internet
like a place for boys
radiate will have a place always associated negatively
it seems to me that we exaggerate
and we think we have to do something because we know a lot more about us
I think of midi politicians we have the culture that doubt to break through
you do something missing a year in two years
do not do something anymore now according to me
let’s go out and do something now
we can give a signal
we are here today the most important internet event in history. maybe
here if we do not perceive it, I’ve never seen so many people at an event
internet then also to give merit to the network
to give my heart to the people who did it to give credit to us who we are
here to the people who organized it
we give a signal
a simple passive resistance signal is called
a round of applause to the applause
of 5 seconds
there is no no no
that’s too easy
of film obviously so remains track
gianluca rini over the weight if I come back
here we are
it is not with emotion that the cold technology here then
then others
then the rules you can applaud the most daring can even stand up
I offer coffee to catering
to all those who stand up a3 ok
others pause every 5 seconds then we put on the blog of course
3 gooapple no
amooore
ahhh
thanks roberto I was not expecting it
hello stayed all there sitting zini piero there barazza I write you okay you give me
another video that we continue
here we said common greetings then clearly
we are in a station of change goes on fire enertel this change
many change say epochal
So I’ll give you an example for me it’s a bit like in relationships
when you participate, you are very passionate about this frenzy
those reactions change
I finish unfortunately it is at this point one if it makes a reason goes ahead with
change
who has had a disappointment in the love of caio
who has not touched your hand
a word very soon via metastasio
and so there is no internet that takes then, however it is true I do not know how you have
you but for me it is so there is a change in change i act
changes are never his staff the other aspect that this change
it is very much a horse
I’m here to tell you about the millet spiers of today’s speakers are here to talk about
city ​​we say that talking about
hey you tjube never charges feisbuk and fliker
edie said
he heard of something concrete, something real, something very concrete
what happens on the Internet grows in everyday life
we had meselx as very important very strong
certified free
then that models
points catalog
flat three cricket methods are a technician while better.it and not me
it interests but this event
without internet there would not have been
and I did not tell anyone
what time is it these people did not find each other because they called
in the morning to be in the square thanks to the network was possible
organize
intranet
.
ping fundamental meeting for what reality
another fundamental aspect is speed
I also give a simple example here
for me it’s like music
I’ll show you the rhythm of my generation
you remember the apple time
hotel we wait for the trumpet text of March then I was in love with it
I confess
this rhythm
it no longer exists
you can have sure we were not all slow little thing pink bayer ritual has changed
very
I’ll show you the example of the new generation
then
in brackets not being an incredible athletic preparation
and some recasting help chemical be for your right fresco
then
the Apennine speed is something real
change quickly and this radically shifts the attention in my opinion
from technology
to the people
the inside of technology enters with people, we are the ones we are not
missing
something very concrete that is part of our life
then people personalize the technology
in the most way
so
particular
and we must click as companies to understand how it is
customized print technology and be able to talk
scheme presented in this case
and the washing machine
we all have a washing machine
at home actress
all no
sport combi will have to dixan
never like that
it is a technology that entered right into the
in our team, in short, when it is
seal arrived in the market is a new technology changed the habit
which is the huge difference compared to the internet
that I attack my washing machine I do not do anything in 3 like technology
social
the foundation of new media
and the sociality of the action
so the relationship I have
with this technology
in this context
from my point of view it is useless to criticize companies
because they can not adapt
it is not easy to adapt a change of this of this magnitude is not a
we have said small change of epochal change
we must find a new way of speaking without a doubt
if people talk to me with iphone advertising to get one
punch in the face says that pinball bonottos
cartoonist
but so is the new communication that we have to find
of the education we need
perfect for cute
never so and so it is not that you are born learned
it’s a new context we have to change
and we need help always to talk
and then spread out you will be gaber tagen are then hunt me
claude bertasi then
me when I saw
this chart
send a year ago
I thought
how it is possible that people do not throw themselves on the internet
fip the first evening of the network and all day
internet domain notes
now the one and the last data
tell us that the first evening even at 8 in the evening see the internet because the
companies then do not invest more infamous
not because it is not measurable and not because
it does not work but because
invest where it has always invested
do what you’ve always done simply
comfortable all here
but on this we do not have to direct ourselves to it
we must know this at this point is fine
let us know why we need to
of time to make a change
for now the companies
they have the possibility to change to use the internet to the best of them
right information
and knowing that this world
it is a friendly world that tries forward
with us or without us
this new context defines it as the so-called social media
In a short time, the characteristics come out fundamental to me
that characterize this world the first and the distribution
how could this gentleman be seen 80 million times gates
championships
you know what a profession it does
the corporate web consultant this is another matter
okay distribution is always part of something curious and then you understand that
instead useful for everyone
in the bertasi I have clearly seen this is an example
advertising of ibra backgrounds if I’m not mistaken
Head up there is a lot of video channel listening
very interesting 15 chapters of this platform. distribute vito quest
another viral video example we feel that this form enrique van cam4 elia
4 variables
you want
flights lxhxpcm
last go to lecce
the spice sorceress
m20 video viral wedding circles find these these sayings
the fundamental distribution we know that the company is not available
a world to distribute its contents that if the spot or others
I knew I had to experience this world as I can describe from the outside
live from abroad
another aspect of sharing
sharing on 2 levels sharing of data
and sharing
among the people
data sharing
today the internet has come out of this queen box what we always have
entered into real life because the devices are all talking here
and therefore sharing
technically, data has been a great help to things that were not
possible before
knowing that
and this second passage
users speak it speaks of the power that speaks Arabic for speakers i
consumers have the power we are the owners of the car and not of the ar
of the road
It is true users have in hand
v the way to say the control of the situation
this important
another practical example inetmail via sharing
you all remember the spot on beauty for done with great success
of ponsacco siffredi
given he made another spot on the subject of beauty and education
of the sellers and pearls
and it’s very interesting because
the problems that have faced them
we have them
in the same way
how do i
let a brand know how to use this word that there
you have this sharing
how do i
do all this
without then having problems like this
it’s not easy
it is not easy, however, one
how to say test benches for attempts they have undoubtedly achieved one
excellent initiative this is also having
a huge success. interesting though they are not
initiatives that are made in this way in 2 seconds
there is a reasoning behind mom
the attention in brought a knowledge of this world
which is fundamental
another example that I wanted to do this
get rain queen is a chain of supermarkets in japponesi
It makes you a very simple mister you say
how many products do you want
she’s able to choose me and I’ll give you
let’s
with the warehouse based products you tell me
I move the attention
on the consumer
the consumer tells me that proto buole and I follow him
another example yet another example because I hate talking to tenors jack
very interesting boeing
the idea of ​​involving the consumer too
in the first phase the production phases the initial phase 120,000 people were
recorded
and hardy to make the curls of what color you want the seat of what color f interest you
what do you want inside ok
sharing
the other on the fundamental state side the dialogue
aloha on dialogue
thank you
this bride with me out there is
resounding
we have lips cut man
and the woman and the consumer
the woman is happy silvio I want to get divorced and instead but how
you bought the sport I’ll take the advertising banners to the state but
what do you want more
and said the mediablog o
no, but maximum web-site course just to sell me something
then the idea that actually
has changed has changed the door opens
a form of dialogue
new different
like this I’ll give you an example I eat dvd blog and then the easiest thing
that comes to me as an indication
blogs are absurd tools
to think that we have heard those baggianate that are not just journals
personal
it’s not true blogs are a tool that has changed
the business catch that changed personal relationships changed the
possibility of making me feel changed
bubu market
they are one of the tools
but it’s fundamental you can decide to use it – I can be inside it
conversation of who rip
my choice
but I can not ignore it
unites a phenomenon of this magnitude
blog supposed mail package exists this
last feature then I close because it is healthy I get bored
the net
brings with it the idea of ​​personalization another practical example
but there are some. other dance keys
several years
help understanding between media to give you a product to customize
as you want your factotum shoe I’ll give you the tools
and you realize as you see fit
then we see all these in the process of personalization
internet sectors in all sectors
place person this my warhorse I admit the game you are
asked
it’s a baby parody and personalization
sometimes we see a curious image that seems to us only an end in itself
this is also a nice word or a word
but this is how personalization we must know that the user wants
customize what passes in front of you
the commentary of the world championships personalized this I do it
feel
ground floor
map
but example hutcherson ville present person have remember advertising
of the two horses
but this time it has been redone, it is called claudio
ends in a slightly different way in a week if I’m not mistaken
redone
changed according to the student
see cara different gabme creams also made to take away
okay then
we talked about all the common places we have seen
the opportunity offered by this tool
In my opinion, the fundamental term is really in my opinion
here we have but opportunities
extraordinary from beats pro ordering before us
we only have rabbits weapon
we can do this passage we can do now
thanks among brothers
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