I “Social Media” non esistono.

social media do not exist social media
mean a marketing definition like
was web 2.0 you remember the
2020 because why companies do not
they put more budgets on this stuff
internet call to return to make
sexy internet the solution was
very simple to mint this new one
marketing phrase wants you that when
you went to a company and told you but not
it’s not that stuff you will not do it to me
better and we call the budget eno tu
you said no no no new wardrobe i
social media but that’s stuff is there
I remember that in 2010 in
Italy with the society of the time
we launch the first social media tour e
we took the social media week in Italy
we went to new york from toby daniels darling
founder of social media week and lo
we brought in Italy we make four
editions because if you read them
articles of the time
the goal was to hear this far
know the companies the exclusive
phenomenon of social media
at this point it is clear that if one
still the doubt about which strategy
social make a how we optimize the
our presence on social media
the answer is really very simple
there is no social strategy from
do because the social media does not
there are what you have to do is one
decision alone or decide not to
communicate or decide to communicate if not
you are interested in communicating is ok if you are a
super cool brand if you have chosen the
road of the analogue because you say no to
I do not care about this
digital world that now communication
it’s all but says no to me it does not interest
of Carlo I do not communicate as a strategy of
perfect communication is there if instead
you’re like 99 percent of us losers
that you are actually forced to communicate
at that point where municipalities that communicate
where are the people the companies where
people are online companies in the
2016 in Italy almost all individuals
stan on facebook then yellows them becchi
all plus facebook also system
pay that gives you the chance to
reach them with your campaigns if you
you have been good has created a presence
on youtube on instagram some time
ago super went on there today is saturated
so if you leave today I would not leave there
twitter unfortunately in an identity crisis
by December in my personal opinion
they buy at that point the new one
consistent we see what
then combines the linkedin even there a bit
but let’s see microsoft that makes it
now post acquisition then to new
entry that I do not even know anymore new entry
like loose and then obviously yours
website slash blog all the world of
search google adwords ends is in fact
that today there is no place with the
written social media newsstand we are
simply open people online
they go to these sites that have nothing
of social and nothing traditional media
but after the wave of blog everything else
we called him what it is
in doubt let us remember this every
day a user on their feed
facebook only receives 2000 content
nor choose about 200 if I do not communicate
someone else and before the eyes of the
my users or potential customers each
day maybe it’s less good
maybe it’s a product that is more disgusting
but he is in front of his eyeball every
day is like saying you would like 2000
guys were standing in front of courting you
wife every day yes or no or decide
to communicate in that case begins to
communicate immediately in the way
smart in the right way on
platform that you prefer and leave
lose definitions