a customer one interested in what he does
the product a fan is one interested in
what represents the product
take for example the movie they have
had more success in 2015 at the cinema
most are all fan driven
which edges that are supported by one
community of crazy furious fans that go
to see I’m basten film for furious
take a random example you do not go to
see if you are not born rebouls is
always the same
go see why then when you leave you
feel diesel vin hate go on yours
panda is also out of number
8 do not try to spoilers that are me
I want to taste it, let’s stay on the subject of
film in 2015 very bad I think it is
been produced so Italian had
made a kind stuff of 540 million
turnover but of gadget in the gadgets elli
cups minions made two
billions and a half that is not bad the
nice to have passionate fans on
what you do and that in addition to the product
in themselves they go to buy a thousand others
things of a nice little book that straten
airport that I devoured on the theme of
fan sisma I do not know how to say italian
frame superfan dall is called I do not have
idea of who the authors are, however, is me
liked it I found it nice hello hour
obsessions changing bowe pie
the subtitle of the book must be
always a little dramatic said this one
interesting consideration that makes I’m
booklet is that since we have more
easy access to our object
worship we have a lot more energy for
try to find new ways to
express our love for the object
of cult that compared to the past instead
it was not like that because it has a lot more
hard to make a lot of effort
only maybe to be able to see it
this singer or this product for
have not where it is today traveling
easier then more energy more
madness
the other consideration on who is the
true crazy furious avid fan is one
who loves too much what he loves you often
He looks like a weird guy because maybe he has
bought 753 cans of pepsi cola though
that’s why at the end of the day
companies love them so much the super
super super super fan is a little whale
but in gaming you have the 2 for
one hundred of the people who do the most
part of the turnover if at this point
a company wanted to transform its own
customers in fanna and mega fans what
should do where to consider some
wait the first aspect is that the fan
tends to physical contact because the
physical contact from an idea that of
which 6 impallinato is real and then
any occasion of physical event
situation meet up meeting
just where there is the possibility of
meet your product your service
or that brand or character is
something that increases dramatically
binds the question to be asked this case is
what are the opportunities for meeting
real physical that we can create for i
our customers without a break
a marchetta should not be the case
interesting because it is one
feature being a fan of something and
what is called a
social lubricant if you are a
spider man spider man e
go to meet everyone who they are
impaled to the spider man in the moment
in which you present yourself dressed from head to
feet to spider man is very easy
start talking to someone else who
he’s dressed like you, here we are
the meeting of spider men seven teams
closed in this way to an object of
discussion at least you talk about that
that breaks the ice and we should always
make an effort to think about the fact that a
product is not just a series of
functionality but it is also a way for
facilitate relations of relationships
among the people
a third characteristic is that which
It relies on what here in England
it’s called identity leisure which is this
search for the identity we all have
you remember in my day there were i
paninari or one had a period in
which was dark to have all these
mention which period is back
to Australia I had two pigtails one
from the vaccine behind and I know it’s not
say is true but never went so
ride understood and I was a bit of surf
identity moment good and we are looking
for a lot of our time
entity until we get there
maybe then we never get there we use
the body in particular for
to impersonate to express not this
identity to give an idea in the states
united 2 and a half billion dollars
costume turnover this is another
theme because they sell you so many
t-shirts t-shirts chapels
hats scarves scarves a little
for this aspect of identity and a bit
for what is coming
ended the transcendence in conformity in
practice there is a paradox you want to be
different from all others
and then to be different you conform
to that niche of super fans
impallinato of a product a true fan
you want to feel only hands together with
others that is this paradox
interesting here companies are leveraging
fourth features the context if
think of elvis presley you had one
nice voice but the theme was not just the
voice was the context is the whole and the
ceiling is the character is the story
it is all the surrounding context
which creates a fan base and number 5 for
recapitulate superfan dominics from one
formulation that I read you magic formula
to create a crazy fanbase is sex
wolfang mass critical more response
emotional more platforms in practice
it means being able to find a mass
criticism of people who have one
platform a post available
social or physical to talk about
how much hand to your product the most
easy to say that do it my friends but
this is the formetta of the book
laughing at the customer’s circle
interested in the product a fan is
interested in what the product
represents date
the product a fan is one interested in
what represents the product
take for example the movie they have
had more success in 2015 at the cinema
most are all fan driven
which edges that are supported by one
community of crazy furious fans that go
to see I’m basten film for furious
take a random example you do not go to
see if you are not born rebouls is
always the same
go see why then when you leave you
feel diesel vin hate go on yours
panda is also out of number
8 do not try to spoilers that are me
I want to taste it, let’s stay on the subject of
film in 2015 very bad I think it is
been produced so Italian had
made a kind stuff of 540 million
turnover but of gadget in the gadgets elli
cups minions made two
billions and a half that is not bad the
nice to have passionate fans on
what you do and that in addition to the product
in themselves they go to buy a thousand others
things of a nice little book that straten
airport that I devoured on the theme of
fan sisma I do not know how to say italian
frame superfan dall is called I do not have
idea of who the authors are, however, is me
liked it I found it nice hello hour
obsessions changing bowe pie
the subtitle of the book must be
always a little dramatic said this one
interesting consideration that makes I’m
booklet is that since we have more
easy access to our object
worship we have a lot more energy for
try to find new ways to
express our love for the object
of cult that compared to the past instead
it was not like that because it has a lot more
hard to make a lot of effort
only maybe to be able to see it
this singer or this product for
have not where it is today traveling
easier then more energy more
madness
the other consideration on who is the
true crazy furious avid fan is one
who loves too much what he loves you often
He looks like a weird guy because maybe he has
bought 753 cans of pepsi cola though
that’s why at the end of the day
companies love them so much the super
super super super fan is a little whale
but in gaming you have the 2 for
one hundred of the people who do the most
part of the turnover if at this point
a company wanted to transform its own
customers in fanna and mega fans what
should do where to consider some
wait the first aspect is that the fan
tends to physical contact because the
physical contact from an idea that of
which 6 impallinato is real and then
any occasion of physical event
situation meet up meeting
just where there is the possibility of
meet your product your service
or that brand or character is
something that increases dramatically
binds the question to be asked this case is
what are the opportunities for meeting
real physical that we can create for i
our customers without a break
a marchetta should not be the case
interesting because it is one
feature being a fan of something and
what is called a
social lubricant if you are a
spider man spider man e
go to meet everyone who they are
impaled to the spider man in the moment
in which you present yourself dressed from head to
feet to spider man is very easy
start talking to someone else who
he’s dressed like you, here we are
the meeting of spider men seven teams
closed in this way to an object of
discussion at least you talk about that
that breaks the ice and we should always
make an effort to think about the fact that a
product is not just a series of
functionality but it is also a way for
facilitate relations of relationships
among the people
a third characteristic is that which
It relies on what here in England
it’s called identity leisure which is this
search for the identity we all have
you remember in my day there were i
paninari or one had a period in
which was dark to have all these
mention which period is back
to Australia I had two pigtails one
from the vaccine behind and I know it’s not
say is true but never went so
ride understood and I was a bit of surf
identity moment good and we are looking
for a lot of our time
entity until we get there
maybe then we never get there we use
the body in particular for
to impersonate to express not this
identity to give an idea in the states
united 2 and a half billion dollars
costume turnover this is another
theme because they sell you so many
t-shirts t-shirts chapels
hats scarves scarves a little
for this aspect of identity and a bit
for what is coming
ended the transcendence in conformity in
practice there is a paradox you want to be
different from all others
and then to be different you conform
to that niche of super fans
impallinato of a product a true fan
you want to feel only hands together with
others that is this paradox
interesting here companies are leveraging
fourth features the context if
think of elvis presley you had one
nice voice but the theme was not just the
voice was the context is the whole and the
ceiling is the character is the story
it is all the surrounding context
which creates a fan base and number 5 for
recapitulate superfan dominics from one
formulation that I read you magic formula
to create a crazy fanbase is sex
wolfang mass critical more response
emotional more platforms in practice
it means being able to find a mass
criticism of people who have one
platform a post available
social or physical to talk about
how much hand to your product the most
easy to say that do it my friends but
this is the formetta of the book
laughing at the customer’s circle
interested in the product a fan is
interested in what the product
represents date
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