influencer marketing let’s talk
a concrete case of an email I have
received in his tens every day but
this was particularly
I have it awfully embarrassing
also told these gentlemen and then
let’s try to understand what is wrong
in the communication that is being done today with
the influencers talk about it
open we open the debate after the
acronym I sell you a bit just that one
order that you do not have for a change of yours
sign use of non-secular posts
But you can be joking about it because I have
received this email that the umpteenth are
all made more or less the same way
I do not know why this mafia like that
annoyed and that he had indeed
reported also to answer these
gentlemen but they were happy so he has
said no no but that’s okay yours
colleagues told me
on the other hand, they appreciated the offer
happy with them but then there are mine
peeled set colleagues play the people of
I read the highlights by removing
obviously references to the company
the agency that often understood does not have us
nothing to do with this either
maybe a company that gives an input and you
you have to run let’s pretend it’s one
request for a toothpaste ok but
comes this mail that I will point out
in this specific case it refers
to the product of a company that invoices
more than a billion dollars a year
to give you a good morning I am writing to you because
I would like one involved in launching this
new product is fine ok we assume
that is a toothpaste that
collaboration would provide for delivery
at the address we will provide the babà
ok send me present instead a fa
always comfortable because maybe you owe it
use what we ask is that of
make two posts at a distance one
on the other hand using the following hashtags but
I do not use video tags and this is the
first problem
the emails that today are sent by
companies’ agencies all over the world
influence in other words to whom a
people who have an online audience that in
somehow he hears them this is
a more grossly destructured influence
physical person holding up one who has
a community
the vast majority of cases
Clamorous mistake are always ever
standard ie one does not do homework
home to know who he is talking to
to you’re one who talks about cooking if one who
active on youtube on facebook who you are
rule number one then every influencer
It makes history to itself never send an email
equal to everyone how much later
declares mail proceeding by giving some
indications on how they should be
post leaving free space for charity
everyone’s creativity but they tell you
exactly first place would be
so a bit of launch has now arrived
I try this and then when you’ve tried
francesca that is the twenties lights of
luigi and then why this year
wrong approach because paraphrasing
the usual phrase steve jobs a contact
in influencer to tell him what he has to do
contact an influencer to make him a
tell you what you have to do
but sorry but I’ll know her better
my community compared to one and it does not have us
never put beak or the hyenas will know
their community better
compared to an external ferragni floor
we always focus on clear ferrari we quote
also to us clear ferragni will know
you better your audience and anyone
another yes or no will be able to give you
a hint of concern in my case the
text does not work I do maybe
stories on instagram that that is
it works an image of a certain type I have
a certain time I did in a certain way
you know your community and
then there are two other problems the first
is that a certain product does not go for
no good with everyone and you send it
shampoo to me is not good understood I would like
advertise the pantene shampoo
cover me with money to make your shampoo
advertising, however, I do not go well because
because everyone has its own characteristics
but above all the other problem is this
logic of the quickie that is the idea that
a communication company launched
inside understood a couple signaling
two videos and then shoot as politicians one
couple for the elections and then I disappear but
you want to seriously communicate online you want
have a presence also a relationship with
these apple trees influencer that relationship
content and collaborations or me
I’m an entrepreneur I’m not doing
these considerations because they say
absolutely she post commercial
I value super positively
collaborations done well with companies
and I’m the first to look for some
collaborations if it is possible is not
easy a company with which it can work
over time without making giving tricks
useful content that there must be one
logic where the point of part
must always be the end user is a
useful content for him yes or no if it is
only a shameless marchetta is not needed
a bat but we continue this mail goes
then forward with two phenomenal goodies 1
and in the post we kindly ask that not
other goods are attacked in substance
they ask you for an exclusivity that is exclusive
you pay but here we come to the part
economic attention as compensation for i
two posters a fee of 500 euros is required
over VAT and net directly to
believed to tell if due later
the tribute and this is already the date that
you have the final blow but I want to say for
the two belen but you would never write I do not know
a linus radio deejay send an email like this
linen receivers make me a pair of
reports in rai of this new one
glass product I also send the
Studio toothpaste recommends telling us
inter then tell me it seems we already manage the
give but what he is talking to mediaset
you would send manama and so these amounts
they are obviously ridiculous because if you
Make a post a friend and make a post that does
500,000 views on average offer 500
EUR
maybe if one is shaved inexperienced and
announces a lira and 500 euros but tell me one
as much as it costs you to advertise
courier republic on television
we walk the numbers that we welcome the
public weight then who are these
users we evaluate we put in everything and
then we take out the sums that
have if the world of influence
marketing is like the web of the beginnings
I remember in the blogosphere we had one
business units came companies there
they said look we want to reach one
million users
here is the 5,000 euro budget and the answer
every time it was my friends 5 thousand euros you
you feel go and try to see in
television with millions of users
reach the figure but we joke by
various thought the relationship
overall when speaking inflexes
marketing between companies influence agencies
and end user that one always does
forget this poor final user ed
they are a relationship of one breast for all
the end user must have excellent ones
content influencers must be
paid correctly for that type
in the countryside the flu has to work
with brands that approves because otherwise
the agency must burn completely
become more professional and do
at least homework and knowing with
who are you talking about and companies do not
they can have unrealistic expectations
also because then you look at that one
boomerang
that you make these initiatives merged here
after your return and zero
the company says well as internet a
nothing inter does not work friend is created
a market that does not stand up with
all the understanding of the world for
all the subjects in question because
the agency two liras to take home and
market is always difficult influencer has
I need to earn him too
the company needs proof of the product there
they are all right but in the long run this
it does not work because customers do not
they get results
companies do not have budgets and you if
you are an influence if you get used to being
paid two peanuts like the famous one
sentence become a little monkey
a concrete case of an email I have
received in his tens every day but
this was particularly
I have it awfully embarrassing
also told these gentlemen and then
let’s try to understand what is wrong
in the communication that is being done today with
the influencers talk about it
open we open the debate after the
acronym I sell you a bit just that one
order that you do not have for a change of yours
sign use of non-secular posts
But you can be joking about it because I have
received this email that the umpteenth are
all made more or less the same way
I do not know why this mafia like that
annoyed and that he had indeed
reported also to answer these
gentlemen but they were happy so he has
said no no but that’s okay yours
colleagues told me
on the other hand, they appreciated the offer
happy with them but then there are mine
peeled set colleagues play the people of
I read the highlights by removing
obviously references to the company
the agency that often understood does not have us
nothing to do with this either
maybe a company that gives an input and you
you have to run let’s pretend it’s one
request for a toothpaste ok but
comes this mail that I will point out
in this specific case it refers
to the product of a company that invoices
more than a billion dollars a year
to give you a good morning I am writing to you because
I would like one involved in launching this
new product is fine ok we assume
that is a toothpaste that
collaboration would provide for delivery
at the address we will provide the babà
ok send me present instead a fa
always comfortable because maybe you owe it
use what we ask is that of
make two posts at a distance one
on the other hand using the following hashtags but
I do not use video tags and this is the
first problem
the emails that today are sent by
companies’ agencies all over the world
influence in other words to whom a
people who have an online audience that in
somehow he hears them this is
a more grossly destructured influence
physical person holding up one who has
a community
the vast majority of cases
Clamorous mistake are always ever
standard ie one does not do homework
home to know who he is talking to
to you’re one who talks about cooking if one who
active on youtube on facebook who you are
rule number one then every influencer
It makes history to itself never send an email
equal to everyone how much later
declares mail proceeding by giving some
indications on how they should be
post leaving free space for charity
everyone’s creativity but they tell you
exactly first place would be
so a bit of launch has now arrived
I try this and then when you’ve tried
francesca that is the twenties lights of
luigi and then why this year
wrong approach because paraphrasing
the usual phrase steve jobs a contact
in influencer to tell him what he has to do
contact an influencer to make him a
tell you what you have to do
but sorry but I’ll know her better
my community compared to one and it does not have us
never put beak or the hyenas will know
their community better
compared to an external ferragni floor
we always focus on clear ferrari we quote
also to us clear ferragni will know
you better your audience and anyone
another yes or no will be able to give you
a hint of concern in my case the
text does not work I do maybe
stories on instagram that that is
it works an image of a certain type I have
a certain time I did in a certain way
you know your community and
then there are two other problems the first
is that a certain product does not go for
no good with everyone and you send it
shampoo to me is not good understood I would like
advertise the pantene shampoo
cover me with money to make your shampoo
advertising, however, I do not go well because
because everyone has its own characteristics
but above all the other problem is this
logic of the quickie that is the idea that
a communication company launched
inside understood a couple signaling
two videos and then shoot as politicians one
couple for the elections and then I disappear but
you want to seriously communicate online you want
have a presence also a relationship with
these apple trees influencer that relationship
content and collaborations or me
I’m an entrepreneur I’m not doing
these considerations because they say
absolutely she post commercial
I value super positively
collaborations done well with companies
and I’m the first to look for some
collaborations if it is possible is not
easy a company with which it can work
over time without making giving tricks
useful content that there must be one
logic where the point of part
must always be the end user is a
useful content for him yes or no if it is
only a shameless marchetta is not needed
a bat but we continue this mail goes
then forward with two phenomenal goodies 1
and in the post we kindly ask that not
other goods are attacked in substance
they ask you for an exclusivity that is exclusive
you pay but here we come to the part
economic attention as compensation for i
two posters a fee of 500 euros is required
over VAT and net directly to
believed to tell if due later
the tribute and this is already the date that
you have the final blow but I want to say for
the two belen but you would never write I do not know
a linus radio deejay send an email like this
linen receivers make me a pair of
reports in rai of this new one
glass product I also send the
Studio toothpaste recommends telling us
inter then tell me it seems we already manage the
give but what he is talking to mediaset
you would send manama and so these amounts
they are obviously ridiculous because if you
Make a post a friend and make a post that does
500,000 views on average offer 500
EUR
maybe if one is shaved inexperienced and
announces a lira and 500 euros but tell me one
as much as it costs you to advertise
courier republic on television
we walk the numbers that we welcome the
public weight then who are these
users we evaluate we put in everything and
then we take out the sums that
have if the world of influence
marketing is like the web of the beginnings
I remember in the blogosphere we had one
business units came companies there
they said look we want to reach one
million users
here is the 5,000 euro budget and the answer
every time it was my friends 5 thousand euros you
you feel go and try to see in
television with millions of users
reach the figure but we joke by
various thought the relationship
overall when speaking inflexes
marketing between companies influence agencies
and end user that one always does
forget this poor final user ed
they are a relationship of one breast for all
the end user must have excellent ones
content influencers must be
paid correctly for that type
in the countryside the flu has to work
with brands that approves because otherwise
the agency must burn completely
become more professional and do
at least homework and knowing with
who are you talking about and companies do not
they can have unrealistic expectations
also because then you look at that one
boomerang
that you make these initiatives merged here
after your return and zero
the company says well as internet a
nothing inter does not work friend is created
a market that does not stand up with
all the understanding of the world for
all the subjects in question because
the agency two liras to take home and
market is always difficult influencer has
I need to earn him too
the company needs proof of the product there
they are all right but in the long run this
it does not work because customers do not
they get results
companies do not have budgets and you if
you are an influence if you get used to being
paid two peanuts like the famous one
sentence become a little monkey
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