I left with a set- disease book
marketing seth godin and what has it
with his bald head and on glasses
classic iconic image of the old
godin always says the same things from
thirty years bad says well this is
why one loves him at the
old set short in one way or
in the other especially in this way
elegant to explain concepts that
one knows knows at the end you see and marked
those are the three concepts I cruise
understood every time you can cut one
a little bit different the cake cuts it
in a different way and another comes
flavor
then this interesting and individualizes
immediately the first pages arrived
gravity page 40 where they are right
at the beginning it says the marketing in five
pass the marketing five moves that is
a thing that every time understood it says it
but how do I do marketing campaigns
and five simple steps in words one
casino to do it in practice but now the
let’s see after the first passage abbreviation
of the formula godin I like formulas
golding invent something that is worth the
penalty to produce with a story that is worth
worth telling and an impact of which
it’s worth talking about
let’s make an example I saw a start
up in london making organic products for
the offices to take to lunch
imagine them a start up that
careful to eat well eat
correct no, do not eat the filthy
he wants to feed his own employees
or simply you’re one for lunch or
eat well you subscribe to lunch every
once they bring the little package they do not
is understood the sandwich scrauso but it is one
stuff understood a cured salad
organic or what this is the idea
returning to the godin formula let’s see if
these three elements there are number 1 yes
it is a product that is worth a
produce because why the problem
of today’s diet is and is
evident number two
then there is a story that is worthwhile
telling and an impact of which it is worth
worth talking yes there is this element
because the power problem is a
remarkable problem on everyone’s lips
they always talk about media and then they have it
perfectly centered the first step
second step to draw and build the
produced in a way that carries a lot
benefits to a very small group
and very precise of people is the usual one
go dynamic theory of the tribes or gods
a thousand through fans of
kevin kelly in this case if we
we take the start up of organic food
It is aimed at a very specific audience
they leave from london so they do not leave
all the world and then start from those
companies that are more sensitive to the topic
that they are not all they have to want to spend
a little more and have to care about one
certain type of power supply and have to
heart the problem of the production of
mass of food and all the consequences
that can have for health and you owe it
you also have the least informed polite
on the theme bla bla bla number three after that
you placed yourself placed on the product
tell a story that goes with me
resonate with dreams and expectations
of that public that he calls smallest
variable market capite after eric reed
with the minimum by our product here we have
the small is my wall makes what it wants
say exactly as we said before
also from the point of view of the
communication do not speak to the mass not
you talk to everyone you speak to an audience
very precise and the message the words
the colors modes the examples you go
to do must be suitable for that
type of public and only for that the
passage number 4 is the one that gases
bomb to everyone and on which there is
it concentrates exclusively by losing oneself
often throughout the preparation phase
initial placement and is the buttar
out of the word and do just the
real books promotion
they arrive a bit out of tune, however, lately
I saw Amazon
in this case our friends of the
London startups will decide which ones
are online social media modes
offline signage 6×3 what
it seems to them it is number 5 the passage
that you personally know how to define
incessant smo essentially being
persistent consistent with their own
message and throw out this story
not for a day but for years
especially trying to make an impact
true in that sector you have chosen in the
case of our example of the state of the
food with what they will have to do
gentlemen if they want to succeed will be
continue to oversee the theme of food
of organic food to eat well
of the real arrangement in automatic one
no shitty food and not that choice of
default instead is processed food and
away saying all this theme
this last point as if he fills it
start up for example of organic food
bea
going on for years to tell the story
own version of the facts in each
context in every sauce trying to
to move culture and society for
get to change on that theme and it’s a
long and tiring work but what
then at the end of the accounts pay and pay
good luck to them and five
Concepts them or will simplify you pre more is
obvious and more is simple and more companies
professionals forget it
they completely do anything else
instead this is the key to me of
sometimes why he likes secular
for many years that shifts attention from
a marketing driven approach that is
that unbearable approach of the
I do anything to convert for
have the extra sale in order to have the
lead more to the approach used
always focused on the shortcut la
Recipe the magic know tricks
larobina that works according to no here
instead, an approach that must be
market driven when common that that
that you must have the hopes in mind
the dreams of your consumers of yours
potential customers of the people with whom
You want to be interested and you have to be interested
to their frustrations you must have a
heart their problems in some way
and you must try to be what he is
bring a solution you have to try to
be useful not some way in this
long-term approach is what
it really works
marketing seth godin and what has it
with his bald head and on glasses
classic iconic image of the old
godin always says the same things from
thirty years bad says well this is
why one loves him at the
old set short in one way or
in the other especially in this way
elegant to explain concepts that
one knows knows at the end you see and marked
those are the three concepts I cruise
understood every time you can cut one
a little bit different the cake cuts it
in a different way and another comes
flavor
then this interesting and individualizes
immediately the first pages arrived
gravity page 40 where they are right
at the beginning it says the marketing in five
pass the marketing five moves that is
a thing that every time understood it says it
but how do I do marketing campaigns
and five simple steps in words one
casino to do it in practice but now the
let’s see after the first passage abbreviation
of the formula godin I like formulas
golding invent something that is worth the
penalty to produce with a story that is worth
worth telling and an impact of which
it’s worth talking about
let’s make an example I saw a start
up in london making organic products for
the offices to take to lunch
imagine them a start up that
careful to eat well eat
correct no, do not eat the filthy
he wants to feed his own employees
or simply you’re one for lunch or
eat well you subscribe to lunch every
once they bring the little package they do not
is understood the sandwich scrauso but it is one
stuff understood a cured salad
organic or what this is the idea
returning to the godin formula let’s see if
these three elements there are number 1 yes
it is a product that is worth a
produce because why the problem
of today’s diet is and is
evident number two
then there is a story that is worthwhile
telling and an impact of which it is worth
worth talking yes there is this element
because the power problem is a
remarkable problem on everyone’s lips
they always talk about media and then they have it
perfectly centered the first step
second step to draw and build the
produced in a way that carries a lot
benefits to a very small group
and very precise of people is the usual one
go dynamic theory of the tribes or gods
a thousand through fans of
kevin kelly in this case if we
we take the start up of organic food
It is aimed at a very specific audience
they leave from london so they do not leave
all the world and then start from those
companies that are more sensitive to the topic
that they are not all they have to want to spend
a little more and have to care about one
certain type of power supply and have to
heart the problem of the production of
mass of food and all the consequences
that can have for health and you owe it
you also have the least informed polite
on the theme bla bla bla number three after that
you placed yourself placed on the product
tell a story that goes with me
resonate with dreams and expectations
of that public that he calls smallest
variable market capite after eric reed
with the minimum by our product here we have
the small is my wall makes what it wants
say exactly as we said before
also from the point of view of the
communication do not speak to the mass not
you talk to everyone you speak to an audience
very precise and the message the words
the colors modes the examples you go
to do must be suitable for that
type of public and only for that the
passage number 4 is the one that gases
bomb to everyone and on which there is
it concentrates exclusively by losing oneself
often throughout the preparation phase
initial placement and is the buttar
out of the word and do just the
real books promotion
they arrive a bit out of tune, however, lately
I saw Amazon
in this case our friends of the
London startups will decide which ones
are online social media modes
offline signage 6×3 what
it seems to them it is number 5 the passage
that you personally know how to define
incessant smo essentially being
persistent consistent with their own
message and throw out this story
not for a day but for years
especially trying to make an impact
true in that sector you have chosen in the
case of our example of the state of the
food with what they will have to do
gentlemen if they want to succeed will be
continue to oversee the theme of food
of organic food to eat well
of the real arrangement in automatic one
no shitty food and not that choice of
default instead is processed food and
away saying all this theme
this last point as if he fills it
start up for example of organic food
bea
going on for years to tell the story
own version of the facts in each
context in every sauce trying to
to move culture and society for
get to change on that theme and it’s a
long and tiring work but what
then at the end of the accounts pay and pay
good luck to them and five
Concepts them or will simplify you pre more is
obvious and more is simple and more companies
professionals forget it
they completely do anything else
instead this is the key to me of
sometimes why he likes secular
for many years that shifts attention from
a marketing driven approach that is
that unbearable approach of the
I do anything to convert for
have the extra sale in order to have the
lead more to the approach used
always focused on the shortcut la
Recipe the magic know tricks
larobina that works according to no here
instead, an approach that must be
market driven when common that that
that you must have the hopes in mind
the dreams of your consumers of yours
potential customers of the people with whom
You want to be interested and you have to be interested
to their frustrations you must have a
heart their problems in some way
and you must try to be what he is
bring a solution you have to try to
be useful not some way in this
long-term approach is what
it really works
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