I did elementary school as a child
40 years ago it is now from the nuns
main instrument of control in
at least those times was the sense of guilt
montemagno you said 350 m maria and 1500
he looked at our almost all of them
hurt in punishment and you blow them sense of
fault and everything was a sense of guilt and
maybe that’s why when I see the
guilt applied to marketing is
one of the most historical techniques of the
history of historicizing really gives me
much annoyance
mind you, the sense of guilt comes
used also for campaigns absolutely
deserving we think about all the campaigns
of donation with the photo of the baby in
africa and stimulates your sense of guilt
to give but then we see applied
on the contrary, it has instead a completely different one
type of initiative and is a lever
strong as it works the sense of
fault in marketing always in the same
way
feel guilty and to take away your sense
of guilt buy more product some
example we start from the most stupid the
Valentine’s day party
how many of you have bought the day
of valentines the chocolates for the
their sweet half when actually but
he did not care at all
buy the sincere chocolates with it
uncle many mountains we fell for it
because because you have that sense of guilt
that you say that they can not give away
chocolates also because if not mine
sweet half spring me that has a pattern
more than enough
the same is true for all other parties
father ‘s day mum thing of the
piero pero pero because why
I rely on the guilt to get you
buy something if not nun komm
never lend
the examples are endless saw one
sla advertising that says I rim box
is out off against the sla that is a
system for dialogue that essentially
replaces blades and when he sees the
you feel immediately guilty
actually my email is totally
out of control for luck and jazz club
or we take marketing of
parents how many times have you seen one
advertising me with an old one
advertising
star that said something like yes
that you are a good mother costs one
message like that with mom la
daughter and this nice nutella jar
the idea is felt guilty if not there
covers the nutella the noc
let’s stay on the subject of chocolate centi
like the sense of short in this case
I can use it to get rid of that
guilt of use of the product you know
that is not you should eat so much
and then maybe it’s an advertisement that
he says at least one joy during the day
it’s a veil of something
the goal of communication in this
case what and make you think shortly
term
give me a little joy and tomorrow it will be
another day the marketing of the
health still many use the message
6 overweight you’re ready for the test
costume guilt sense of guilt
the first part of the communication dc la
he used it like that because we must also say
that over the years there has been a bit of
awareness that we users
we are not really stupidotti and if
you make us feel guilty and it’s not there
it’s fine this has created two directions
basically the direction of those
that said if I have to sell you
enrollment in the gym instead of
make you feel guilty try to leverage
on the other side of the coin
the advantages you can have on that
that you want to become and therefore one
more linked communication
to the opportunity the second category of
marketers, on the other hand, are those that are
remained on the guilt but knowing
that that was no longer enough there
they immediately added a link to the
product
the basic idea in essence is that from a
side make you feel a worm but then
I’ll tell you right away that to take off the
guilt this the product from
buy in general many point out
that there is more elegance there is more
delicacy if for example a house
automotive wants to sell you one
machine the value the security in place
to say see if you use machines
different from mine
cracks that would not really be the best
of delicacy maybe they tell you the
people are fragile and then they make you
all the list of their measures of
gentler security more elegant
I see more devious we raise the antennas of the
guilt if we want to buy one
fantastic product but sometimes the lever
it’s just guilt that ‘s more
paradoxically powerful of fear or
better goes hand in hand with fear but
there is this difference that is always made
notice that fear comes and goes
the sense of guilt instead is always there
latent with us every day
40 years ago it is now from the nuns
main instrument of control in
at least those times was the sense of guilt
montemagno you said 350 m maria and 1500
he looked at our almost all of them
hurt in punishment and you blow them sense of
fault and everything was a sense of guilt and
maybe that’s why when I see the
guilt applied to marketing is
one of the most historical techniques of the
history of historicizing really gives me
much annoyance
mind you, the sense of guilt comes
used also for campaigns absolutely
deserving we think about all the campaigns
of donation with the photo of the baby in
africa and stimulates your sense of guilt
to give but then we see applied
on the contrary, it has instead a completely different one
type of initiative and is a lever
strong as it works the sense of
fault in marketing always in the same
way
feel guilty and to take away your sense
of guilt buy more product some
example we start from the most stupid the
Valentine’s day party
how many of you have bought the day
of valentines the chocolates for the
their sweet half when actually but
he did not care at all
buy the sincere chocolates with it
uncle many mountains we fell for it
because because you have that sense of guilt
that you say that they can not give away
chocolates also because if not mine
sweet half spring me that has a pattern
more than enough
the same is true for all other parties
father ‘s day mum thing of the
piero pero pero because why
I rely on the guilt to get you
buy something if not nun komm
never lend
the examples are endless saw one
sla advertising that says I rim box
is out off against the sla that is a
system for dialogue that essentially
replaces blades and when he sees the
you feel immediately guilty
actually my email is totally
out of control for luck and jazz club
or we take marketing of
parents how many times have you seen one
advertising me with an old one
advertising
star that said something like yes
that you are a good mother costs one
message like that with mom la
daughter and this nice nutella jar
the idea is felt guilty if not there
covers the nutella the noc
let’s stay on the subject of chocolate centi
like the sense of short in this case
I can use it to get rid of that
guilt of use of the product you know
that is not you should eat so much
and then maybe it’s an advertisement that
he says at least one joy during the day
it’s a veil of something
the goal of communication in this
case what and make you think shortly
term
give me a little joy and tomorrow it will be
another day the marketing of the
health still many use the message
6 overweight you’re ready for the test
costume guilt sense of guilt
the first part of the communication dc la
he used it like that because we must also say
that over the years there has been a bit of
awareness that we users
we are not really stupidotti and if
you make us feel guilty and it’s not there
it’s fine this has created two directions
basically the direction of those
that said if I have to sell you
enrollment in the gym instead of
make you feel guilty try to leverage
on the other side of the coin
the advantages you can have on that
that you want to become and therefore one
more linked communication
to the opportunity the second category of
marketers, on the other hand, are those that are
remained on the guilt but knowing
that that was no longer enough there
they immediately added a link to the
product
the basic idea in essence is that from a
side make you feel a worm but then
I’ll tell you right away that to take off the
guilt this the product from
buy in general many point out
that there is more elegance there is more
delicacy if for example a house
automotive wants to sell you one
machine the value the security in place
to say see if you use machines
different from mine
cracks that would not really be the best
of delicacy maybe they tell you the
people are fragile and then they make you
all the list of their measures of
gentler security more elegant
I see more devious we raise the antennas of the
guilt if we want to buy one
fantastic product but sometimes the lever
it’s just guilt that ‘s more
paradoxically powerful of fear or
better goes hand in hand with fear but
there is this difference that is always made
notice that fear comes and goes
the sense of guilt instead is always there
latent with us every day
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