we are live but wait before you make it
see the guest I want to do a
check to see if this time
we finally managed to make one
direct with demanding guests we have
tried 740 platforms now I will do a
test to understand in this minute of
advance compared to direct if there
we are
I open my facebook page so many realities
how it was in the meantime I hope everything is fine
in conclusion
here we are, I see the live pedron live
this seems to me already a good sign
and then I introduce you to the guest I hope
feel let me see if you hear or not
then there is host and indeed giuseppe ti
I immediately present there is a mark we are there
we are
silvia bresolin and gabri glasses marco
santini feel good all right
now I present you soon giuseppe cats
already they all use hello marco thanks then
joseph if they hear you in the meantime from
davide of a from bolzano they just have
I voted for some but I just say so
voted ie ranieri finished
It is currently here we have just voted
in the sense in Italy audio tell me and
this great great perfect video
time we are right at the top and after
all the tests we did mark
in short, we still lacked it did not work
today you must know then with Giuseppe
case the true introduce introduce
We made several tests of resigned
fire and then now we went up
this that seems very pretty
in short, let’s see if it works I can also
peel heel I’ll show you
Joseph in his whole you see it or
we can go from me or we are willing
we are together
very well and then I can take it too
in the comments I’ll show you for example
See a comment samantha coals
good morning good morning paolo paolo tac lo
I can show in the comments here I will show
only the worst so at least says shows
7 Jan no even and best monster
fantastic , I can show you everything
beautiful then original 2 mustache
that to giuseppe we leave immediately with the
kindness that distinguishes mine
facebook page then giuseppe gatti
here with us giuseppe thank you for yours
we have an hour of time
giuseppe real estate investor has
founded by municipalities that you are a community
which is called a dynamic mirror I have it
seen starting from day 1 in the sense from
day 1 online clearly not like
professional but from day 1 since
he began to communicate online
I saw the path he did on
slash inside slasher is giuseppe
became a legendary character that
he did as we understand why and I must say
it seemed like a wonderful story
because it makes everyone understand so much
people who maybe are not employed
you work smanettoni people who work in the
digital but that maybe has a background
completely different and must approach
the world of online communication
however giuseppe comes out I do not know when with
a book with a known publisher is not
May 8 May 8 May come out
with even with a book and therefore I am a
path in great growth
let’s start giuseppe then I tintin tergo
a little bit and then we take questions from
all from you all for short
respond as useful as possible
this is the goal then giuseppe in 30
second real estate investor number
of children and number of nephews four
children and a nephew but not the bots as uncle
but granddaughter as my grandfather, my son
I have a son and you’ve always been
real estate investors or the fact that
something else, however, always done that
started with property management
and then slowly only past the
real estate investments
ok, at a certain point I’m fine
I remember when he left flash
maybe even before I wish academy
in short, the name of cazzeggio we had
before
at a certain point I remember that
we had a meeting in Milan
we are seen live I think for one
pizzata I do not remember exactly what
and I remember you say you started in
that moment with the idea of doing
something online
I never told you so, but I have
always thought of real estate investors
it is not a very easy sector it is not one
niche so big explain how you are
party and let’s say what is the trajectory
which is followed by
absolutely then marcorè happened
this I had I crossed several
vicissitudes in my business
that there was a moment in which I was
in a stable situation that worked
all right I had two companies some with
which I did real estate investments
other intermediation and consultancy in
auction I had a fairly large company
and it’s all things worked but
I felt an office inside me
sort of slight discomfort I did not understand
what it was until I realized that
the difficulty I had was that of
stay too long away from the
family and I needed to stay home
with my children with my sweet half and
so I said I want to find one
solution and I want to change mine
activity I want to bring on the web online
what I’m doing only that if
you think
the activity of a lot of investor
Real estate investors can not
bring on the web now because you are
saw what I did but anyone
hard question it says what a job I do
I think the pizza maker is impossible
bring pizzaiolo online because me
I make pizzas in the oven that has like
idol purchase restructuring properties where
I am the property is not that how it can
lead to one and this activity is instead
in most cases it is possible
bring our activities online too
if it seems paradoxical but there is the
possibility to do it and I left
in a very radical way I burned them
ships because I sold all mine
company and I said stop
I want to come back to live with mine
family because it works all is well
but I did not have time to dedicate to mine
children and my partner and therefore I have
sold the company and I put myself to
search for the alternative by looking for
I found your videos I saw with the
star brothers was in the end it is
been from the end because nevertheless never
attacked this disease of video and
remember first shot they had me
said giuseppe you have to do a video day
you have to give quality content and parts e
I said ok I leave I’m bought
I was put on a stick
make the first video
and slowly I managed to bring
really online activity and this is it
one thing we say fantastic because
now where you see me now I’m home
my in my studio so I do not have anymore
an office I live at home when we are here
just before connected to marco seen there
my niece who was not around me
I’ll show you here on the ground but there
they are my son’s tele players
that is to say sometimes part of pesto with i
feet sorry I always travel something that
he always hit me and I said
inside even slayers hit
a little all was the fact that you from
one day to the next while maybe
there were people who said yes in
effects I should make videos could
be useful I open parenthesis videos not
they are the magic solution to the problems of
all professionals but it is a form that
it works well and if one is competent
capable in the leg can be a great one
tool I did not say this though
always impressed that you are
managed from one day to another a
start producing videos that you are one
machine how many in the products up to
today I think more than 500 now more than 500
video and at the beginning I actually thought
he started well but then there is enthusiasm
But initial does not stop instead you have
taken we say a system has begun to
hammering and if today one seeks
real estate investors you have
practically invaded the qube invaded
google how did you do this
executive passage where everyone says i
important video a new pa do but
the fact is that having burned the ships
that is, having sold the companies I had to
find the alternative because I knew
very well that if I had projected myself into
there would have been a different world
of the forcing that they would have me
reported where the first you calculate that i
my friends when I said I take the
company and I start making videos myself
they laughed in the face
let’s say it’s your company and all yours
things you put to make videos the mud
youtube if they made fun of me
right now they tell me that they are
I was lucky but they were me then
they teased because anyway
when one sees a professional if it is
imagine carrying out their activities in
traditional way
when you start communicating online is
all
and if you have the alternative maybe you stop
I go back because then if also
inside a loop
that is, you must carry out your activities
usual daily and to frame one
video a day is really an effort
remarkable who has never tried do not
can account for the difficulty
the commitment that it takes is at the beginning is
It was difficult because I had to
sell the companies then at that point
there was a split between them
so the lawyers these things sum up
it had been quite complicated though
it had become my business more
main to bring my work online
and today I have 70 percent of mine
clear online activity a change of
crazy paradigm but in the meantime I was
playing some comments to put in
evidence and I seem to struggle
interesting to not see the comments
wait wait wait wait wait leave
immediately with a request pollo pollo
that says ok videos are important but then
from videos to revenue as you get there
indirect way
tonight a question for you
I add a first answer and then
I want your opinion though
for what concerns your business
a big mistake you make and think about that
if you make videos or if you have maybe millions
of followers on various social networks
at that point earnings is not true there
people who maybe know a couple of millions
of followers I know and maybe
they only earn 5 thousand euros a month
a minimum amount compared to the attention
the audience who have the truth is that if
you look at the monetization models of
Monetization are the most diverse there is
those who work with companies make brands
content
there are those who sell their products can
be produced online or produced
physical then launch your own line
clear ferragni products sells its own
shoes launch the physical winds then
become adviser in a society that is
you can do a thousand things then the arrangements
of monetization are not
necessarily linked to the fact that you do
video gains from the video
directly from advertising if you’re more
of fi with 60 thousand people but ai
other models
in your case giuseppe how it works in
my case worked this way
then I
I state that I still have today a
visibility very small because mine is
a very small market niche
I think I have 8 9 thousand like on the page
I started with 7 800 likes already a
monetize because I created the
community
What I did I brought online
behind the scenes of investments
real estate so there were courses there
they are the courses that teach how to do
these things I showed instead
really what was happening behind
so the difficulties that were there in the
formulate a proposal maybe when I was
from the notary to show the assignment
preliminary when I was in the pipeline
I showed all the activities that
they were carried out and there in the turn of
sixty days meanwhile writes Giuseppe
I hear the baby crying behind
technological imagined some people
they say children at home and then it’s not true no
but only to create instead in your case
and athletes so 100 plants understood
wonderful that it had been a video a
little anecdote a video of a
presenter I do not know where I shared it
luca put it he was doing one
juve b knows something is a certain point is
first entered a son then second
small nico girello has arrived the
cost wife to take them away mazzini
they found themselves in full because
in short, now I lock when
I do the live that at least I am
quiet
coming back to us I do not have to fiom and
then after the first two months I received 10
15 messages a day of people who
Joseph said but how do you do
this but how do you do that
because people want to know the
reality does not want anymore
or at least partly does not want more than that
he sells the dream then become rich
with the buildings this people now
he understood that it is that solution like
when you are overweight that goes into
pharmacy you take the pill because
a grid but if you do not exercise
is not eating better not you maybe by
people these things now per capita and
so what happened so many messages and
s you remember I asked you marco but
almost almost even creates a community
the little one and see what happens
I wanted to do free as an LEDogar from non
do it for free make a small step
cheap because otherwise people do not
It gives you the right attention
we left eight people then the
I remember it was 2008 people 2016
August, among other things, euros from in-laws
so he does not know they did not even have one
good signal I went to a hotel to
doing live we do this they are
eight people who had paid
the subscription to me seems like a thing
crazy it is possible that these people
give me money for charity 50 euros a
head for or anyway it was a subscription
that I monetized after the first 60
days
today we are more than 170 people inside and
I have more than 300 out of it so in March
we will also launch the
of the community
and this thing started right away
monetize after the second month and al
wolf and what happened
I’ve done everyone keeps doing mine
video and they were all topics that
it opened and closed in a minute and a half
two minutes, however, were all like many others
tiles of a puzzle and at some point
people started telling me
giuseppe but because you do not create a path
consecutive of all these videos because
so it’s a lot of good information but
not only do we say usable easily
we have to go and search on youtube for
everything and from there I said but do one
videocourse I prepare 45 videos of this
video course I make a nice landing
page and I say dear gentlemen I sell mine
first video course will be ready in three
months
those who want to book can do it now
I put a price of 4 97 because I wanted it
then sell one thousand euros then halfway
price
and that period I was at the seaside I do in
this this launch and they are there in
beach
I see the tac phone arrive notification
4 97 after a while 4 97 I go to do the
bathroom around and there were a lot of
notifications and I told them but I mine
heart thing something yes I started to
understand the concept that does not
we exchange more of my time for money but
having worked this thing before, he could
to happen and it was a form of
monetization for me is completely
new because I used to say then that
for the real estate the most solid thing and there
it can instead be so you monetize va
from there then different realities were born
because he calculates that in that launch I have
made a five-digit return that you say
meat was very important then I have
made the real launch
one thousand euro back to five digits
so a video course is my time
engaged only once and over time
can continue to produce profits and from
liberman snapped, saying
ok I can really bring my work
online and monetize well because then
beyond the community the master mind was born
and the consultancies I have been born today
online advice of a skype of needle
turabi nara one thousand euro per hour then
out before these things I was doing
advice before bad I saw cycles
different here we say giuseppe
arrived at this because you built
a brand that is today giuseppe cats I used to say
first for a while, but for the joke
made a try on youtube searched
real estate investors and see
giuseppe get out of us and dominate is
building a great take over you have a
value brand more incredible shadow and
the more it works I add an appearance
important the theme is not just yes
giuseppe makes the theme and giuseppe videos
he is very good
that is, if one enters merit and looks
how its application moves how much
he is mad, furious and super precise
objectively your key is that the
this video format this constancy
hammering then online and what
that allowed you to show yours
skills here if one is a
incompetent 1 is not health there is the
problem is at the base is not that average
solves the problem no then
remember, I had taken this
Antonella’s question seemed to me
interesting hundred in grace that
he said that they had the i
followers that follow you that one aspect
important because I on slayers me it
I therefore place within the community
I always ask myself that it is but
at the end of the day the people who are
in here that results year because if
there are no results what we are
speaking
and then that’s why when I see
giuseppe luca ferrini luca mazzucchelli
on psychology or smart people do not you
stops the month saw the other day
many things it is clear that I say this well
community is interesting not interesting
it works there are people on the inside
objectively sum in your case on
your community
erika or is much simpler and
to earn money because we talk about it
therefore there are real estate investments
of the crises of the henchmen who now plan
plan I’m publishing people who
starting from scratch they made them
first real estate investments
who has earned 10 thousand euros that it has
earned 30 who earned 50
it depends on the type of investment it is
However, it has been done by people who are
matches practically from scratch did not have
never made real estate investments e
within the community were
supported they could get these
results but a little like what happened to me
in all this path within
slayers because everything I do
then you know that
everything that I do the public
I ask for feedback within the group
even on things I know very well
but I ask for feedback because people
they have different viewing angles
diametrically opposed with respect my and
they make me reflect on what
it could be evolution or already
just see the same thing from
another angle allows me to
have more information for
decide better than this important
because I often tell myself but these things do not
we know them but we have the same
feedback maybe from users and is
very important to have a group of
this type clear and however it is
hard to say it in words but if an ogre
see you do not realize how much
Giuseppe is methodical when I say he is
a car
try to make 500 videos only
get yourself there and make 500 euros
it’s not easy you have to be right
motivated and have a system maybe you have a
system also help us understand too
this I when they ask me this question
I always answer yes I have a system in
place as you would say which England
which allows me to produce many
content and is a small percentage
of my time in reality because then the
rest work things comments for box
slight there is and therefore in reality in little
I can produce so much stuff
and people think that I’m all the
day to make videos and no
instead it is represented small but the
reason is that to a system
in your case how a range works
sorry then we take the question of di
sarah that is very interesting
then I initially did not have one
system then in the dead times I did i
video is something that has been a lot of me
useful was to reflect on
only the video of tomorrow, that is
personally if I had to think about
produce 365 videos in a year I would be
paralyzed because they are too many
instead I manage instrumentalized omi
saying the video of tomorrow one day
I think only of tomorrow and doing
that of tomorrow then I did that of
the day after tomorrow the day after tomorrow
just like when a car drives in
night drive a headlight car enough that you
the union the first 50 meters you do not have to see
until the end of the trip you can do one
lot of kilometers
same thing so that helped me
but he did a lot of time
so I left an appointment
I took a cell phone I was doing the video
in an inconsiderate way then they have me
I made a commitment with myself
a video at Christmas I did give me everything
the year sometimes some videos shot at
2 at night because I had to do during the
day of angel made I arrived at home
I fell asleep before going to
no sleep I have to do the video did it
in an absurd way, however, that then
their red eyes, however, that has me
allowed to acquire a habit
so today what happens today for me
make video a habit so I’m there
stylus normally I take a shower first
going to bed
so in the evening the hot shower in the
moment when I take a hot shower myself
comes the idea of the video and I throw down two
lines on those that are the three points e
the day after the ride then usually
at the unconscious level what happens during
daily activity
I happen to live in a situation to say
ok this on this figure the video
because calculation and I am monothematic about
a theme only and it is much more
difficult to develop so many of its contents
same theme because if I could talk about
more things would be much simpler
instead it is even more complicated
for cars, if I can tell them something else
in my opinion respect is also important
to the question of
it will be ianis who says an artist as he can
do the same thing
It is very difficult to make videos on one
theme like yours that is not a theme
funny or topical or we do it
telephone joke that is a niche for
a certain type of audience are the subject
tendentially pallid technician no like
the technology genoa pallosa and therefore
you must be good at finding a cut a
just think an artist says how he can
make my feedback and then giuseppe oil
6 some ideas on this an artist
he can absolutely do it because he has the
possibility to go on a topic
much more emotional no art strikes
in a very devotional way points from a
book to read and that according to me who
opens the head that true artists do not
hunger rial artists don star one
stuff of the genre.and is very correct the
basic principle that an artist of
it is usually concentrated in creation
of their art
and instead must think that his
craft is to create your own art and
let her know if she wants to do that
I work there in life and I want to
earn money if you want instead
simply having fun does what
in short, but here we are talking about people
who then wants to create a work out of
that then in my opinion this is
but also the fact
to be able to document what
you’re making the creative moment like
to say is a wonderful place the art for
communicate and then at this point of
according to me it is much easier this way
was an artist who was guilty I would have 10
millions of followers
not one because it’s a theme much more
emotional fun i do not know giuseppe
what do you say then I also think I said
calculates that in my sector is a
technical argument I am not even
nice so there is not even
entertainment and it is assumed born
for me sometimes and you’re unpleasant alone
sometimes when world then especially at
not type images
how much more we pay, however
it’s about artists doing an example
paolo nani which is also inside of
flash air scheme person I know e
he is a comedian and started doing
video
if you happen, have a look on the
his page telling behind the scenes
and he is an artist he had already filled the
theaters since he started making videos
it’s sold out as soon as it puts out the date
because he reads people started to
also know the side we say
difficult it must be an artist le
all travel difficulties
these things, among other things, he is
extraordinary, however, from the mother between
the other he and the show is very if
do not miss this today all dumb
say the jackie letter you did not fear
however, in the videos he speaks of a proof
facial mimicry that you have been fishing since you
is put to make videos there is sold out like
he sets a date for him to file
shows all over the world is therefore a
artist certainly much more
possibility
another idea for the other paolo we say goodbye
he too is in flash and he is beautiful too
because that meets and I ‘ve seen it
in Milan he was about to do it
show and then he was preparing
this show is another big one
success and has been for many years alessandro
bega alessandro ice after finding it
cue for the video asks you the question
how much video can work
develop it regardless
then I develop regardless
concepts that seem useful to me by not giving
that can work but I know very well
that communication today above all
in my sector it serves to fill in the
empty when a person needs
information goes looking for it
if I have to mention that I know of
Preliminary transcription is one thing
very boring though I know some people
sooner or later they will blink and have
need information
so I do not worry about the fact that the
video features I worry about the fact
that the video can be useful for me
this is the important thing
many videos have very few
views however who uses them I know that
he will have a great need for that guy
information he needs
I add on this you never know at least
me it happens so I do not know if it starts
same if a video will work or not up
sometimes it looks like a crazy thing
he does not look at anyone no one likes it
sometimes the rest of the video load it from the lo
same elkann crazy bang
It is difficult to say other times to me instead
it happened that I said no, I mean you have it
mounted then said no that is not there
something wrong and I left it there
sean makes it possible to divide one but many
a bit of video that maybe I do not have them then
posted there I was a director
artistic, however, is my partner from one
look at me he would tell me if he noticed
fine puts in place before published
with the always here this is useful me
instead I have my son yari who I find him
really phenomenal then every time it is
always report people in advance
leg that sees on youtube and occasionally e
I go there wrote the essay of power
among other things, in a typical type of pub
but it’s not like you can take away some stuff
that posted I say what not but everything you have
understood this feedback
it’s not something I’ll leave fernando is one
an angular question instead a question
if it is very interesting and earnings
more about videos or properties
I remember that here when he spoke of
earn on videos in earnings
directed because Giuseppe makes a video e
earn on that name is an advantage
I would say an indirect income that is born
from the positioning of the brand e
monetization with another activity
then at the moment I earn more than i
property but it is only a question
time because thanks to videos
I’m creating an investment fund
molecular I’m creating a fee for
molecular investment then I created
this this thing normally a fund
real estate investment thing does
it takes 20 million euros
buy a property in the center of Milan
restructuring maybe sells it after 12 years
time to do all the operation between 1 and
of 30 percent then invested 20
20 20 million is scared by 30 per
one hundred
operation ended I’m creating a
molecular background that allows the same
20 million instead of allocating them on one
whole palace are distributed on
all the national territory thanks
to people affiliated with the mirror
dynamics
and each of them will make little ones
interventions two rooms kitchen typically
so 150k invested
after four months the operation is over
the profit comes back available ie the
capital returns available and it is three
so multiply a moment
all that capital three times only
during a year on small interventions
that diversify throughout the territory
and the reus is no bigger
exponentially larger and therefore a
molecular background we are creating this e
to link me with a question at the moment
even more with real estate but in the
time when franchise will be matched
dynamic mirror I do not put in which the
Molecular background will work gain
more from the web than what
they will be mobile as an activity
deriving from the shore from the web
another question is waiting for me to get here
mirko alberti to start that duration
recommended to make videos on which the
recommended duration for making videos
so regarding mine
argument that is boring and technical more
can be condensed simpler
I by the way, then, for ease, I am
party using three points then
I imagined doing the construction
of my videos is very simple
the structure is a gray one intro
there are three points and then a closure
so I kept very basic
this structure of the points of the three points
on all my videos
so what do I do for each topic
I take only the three things that I think
the most important I summarize at the most
I remove everything that I think is not
indispensable what remains is mine
video sometimes I do and maybe
two and a half minutes three and a half minutes
because there is a specific topic but
we are normally on the minute and minute
half
I’ve never done that
problematic of time there is one to say
something that comes back to the fact of before
technical argument that I do not
jokes that are not nice not
4 minutes because I can
abandon the force to be short for me
here is my theme instead on the duration e
that if you are
really capable and smart and transmits
something useful or if you are
very good entertain if you’re from
good part of the strength and 6 yoda
at that point the video can last six hours
if instead if from bad part of the
force and you are not capable and competent not
a video is also useful and two seconds is
too long for which the duration depends
from many factors and then certainly
let’s say some platforms force you
to stay today in an instagram limit is
a minute to today maybe tomorrow morning
instead it says 20 minutes and changes everything
and youtube are longer videos facebook
maybe 34 minutes but really and
rundles with belle depends a lot on the
quality ask questions in the meantime
I signal that I forgot to
take the laptop battery and
so I think he dies in ten minutes
then to one of the next questions
launch a giuseppe method on the air
I’m going to get the charger and
so giuseppe you will have understood the
total control to be able to say what
I love it’s not a beautiful one
responsibility back and you will have done a
investment fund mountains leak
all’ordito lane david poleschi says how
plan the video on paper for points or
as then tdt describes a moment
what was my path
initially also having difficulty in the
make videos I wrote all the text
so I used to write everything though
it took too long to write already
I am stiff of mine in communication
if I have to read then imagine what
it came out robocop called minimis
just because everything was too woody
here and then I said ok we do
we find a way to be one
a little more loose and gave me one
hand a person who is always a part
slasher which is the vocal coach
michele morassut and told me joseph
why do not you try to arm, maybe
there will be some mistakes, however, you are
more natural and from there I tried and this
it served me a lot for that anyway
manages to be a little more fluid the
video and I plan on paper myself
I normally put the title
the introduction three words of what
I would like to say mind map style
then three points the arguments
go there and then on those knowing the
I go on the arm so I do not have
need to tudin the thing
because they are things that I already know less
that is not a proper topic
specific for which it is new for
example crowdfunding it we are doing
a collection with an equity crowd funding
there was the part of the lending and here you
in the I had to go to study
because I did not know them because it is for me
a new thing
normally with a sheet we say at 4 e
43 points open and close resolve
everything very clear for me is the same
I have to say I’ll put myself there I sign myself
an idea comes to me sign opening closure
those three examples three things that maybe
they want to be discussed at that point
one goes into the merits of this question
I’m going to take charger and
help me andrea marini wait for him
I see a little bit then advice 6
tips on how to make the
talk in front of a camera that
it can be interesting but that’s right
as you say you are not that of trade
you spoke invitations or you made television or
other no you have studied as an actor then
they did a find and today you are
always in video I put you in full screen
and arrival ok talk at least a minute
pavel has targeted the Romans i
guys in baila is then going to you
I say a moment what was mine
experience
still today I state that I try
embarrassed to stand in front of a camera
both the phone and the webcam is the
reflex I feel embarrassed because anyway
I do not feel at ease as I passed
this one thing with the frequency therefore
doing the habit a little ahead
you take it and 2 a tip that is me
been given
I do not remember from whom, however, worked and
it still works to imagine you where
there’s a camera there’s your friend
a friend of yours, a person, anyway, to you
dear and this allows you to be one
a little more natural than you realize
talk a person and not a camera
a goal and this helps you
little brand in the meantime from ok has returned
then
what we wanted now, in short, is
come back silly arrived marco da basta
enough there is a video of nothing we change
the topic and are useful tips then
but for me they worked I hope that
I can work for others
I also think that the possibility of
continue to produce
contents produce product gathered you
actually gives the possibility of
always be more trained and then also
to study according to me helps
a lot is a continuous to see there is a
beautiful masterclass point com site
which suggest a lira for for
recommend it however it is very nice where there
they are maybe great actors or big ones
performers who teach some technique
also to understand how it can be done
useful, in short, you look at this
marco I tried a bit but being a
I’m stiff when I try to apply
a technique that was taught to me
I report even more unfortunately it is a
my fault so I have to try to
be as natural as possible if the
my effort is to try to be more me
same with respect to what it could
be a construction of a technique
even when they teach public speaking and
I did a course in the past everything
but when it comes on stage e
demetra think not to be orphans
talk to everyone but the evidence all these
techniques that teach you for me is a
disaster instead came and I say boys
I’m excited because the truth is me
I feel a little uncomfortable because if you are in
many to everything then I start talking
I try to be myself for myself
it works more however it is subjective the
what then depends on how it is
some people maybe they have
need these techniques absolutely
lorenzo meanwhile lorenzo rizzieri che
salute
thank you both, thank you for the rai ha
noticed my video and called me
thank you for the thanks Marco
you actually know this and then a
indirect advantage you have you put on
out put content and it’s more
easy also that the media and journalists
they note they call you for maybe between one
interview when you need the expert of a
sure topic also on this you
I tell an anecdote really
interesting then I was going to
decide to publish the book because
so much
they asked me what he did then
created a video asking people
since I would like to create a book that
what do you want inside which ones?
topics such as types of content
for now all I do this video
the public in the comments I get one
comment I apply to publish the
book that teases me this does not
he even answered them because the tops
I figured I was going to drive
publication figured if this and after
a couple of days of maximum try to
answer just to understand who it is
this person was the son of a known
Italian publisher who really had me
written in the comments he wanted
publish the remained base
but really there is but you’re sure bass both
absolutely and from there then there was
let’s say the escalation you know, however
this is to make the potential understand
some videos came to me
of the people of a fund of
Luxembourg investment for the
project and at some point I have it
asked these gentlemen but sorry for one
moment the team take away a curiosity
where you met me because anyway
these characters who manage these
funds are top managers
very high and you know what they told me about
facebook I do it more the fact or said
because in the end the top manager is also
a person and when his sofa at
his phone in his hand like everyone else and
he puts himself to shake and if there is one
argument of the interested party that did not
I can say I can not say the name
giuseppe but once had an email
crazy by a well-known character who has
said I just saw one of yours yours
advertising had video on twitter
I did not even know that if you do a
divi on facebook instagram
and then there is a network to many others
it also ends up on a tender and is not there
a flag to say but I do not want it
go there what you talked to us
on tim he saw it happen but sent him
screenshot read but kay but you always have to
think that for people you find in
many places verses marco tax says he has the
fear of a deadlock or
saturation of arguments this is a
nice theme because one doing so many
content sometimes says
urca and then what I’m talking about
other contents
absolutely yes already lived at least three
big stall crises and saturations
topics and now I’m becoming
black belt saturation topics e
so I more or less know how to handle it
recipe that I found that for me not
it is working and that of reviewing with
different cuts the same arguments
I try to explain myself better first
we must reflect on the context that does not
everyone has seen all my videos and
not everyone appreciates the cut that the
you can damage at that time was not in
that moment they are looking for one
certain solution for a problem is
if you make a video that has a cut
of a certain type maybe it can not be
useful but if you resume the same
topic with a different cut
that could at that moment be him
so many arguments are useful to me
go back to me what was happening
practically they stopped me on the end
video a day later but I do not want anymore
make videos I do not want to do anymore
two or three days without doing even one
video and I block myself I struggle
now I know that this happens then me
I’m waiting for when I’m there
maybe a couple of days of relaxation I read
maybe there is how to stay away I go to
make me weekends when I come back I start ok
let me take one of the old contents
the revisited restarted with that 12 then
new topics are born I succeed
so overcome this crisis, however
they happen at least market I do not know if also
murdo art of absolutely arrive
they are prizes for the beloved dogs 1 ho
understood that one expiring lot of
ideas a lot of things and other times
instead where gosselin is completely empty
there is nothing to talk about
in my case I take a lot of
notes marked me a lot of things often
I see error passing here phrases ideas
text books, movie books and butto inside
there when a moment of blockage that
maybe I do not know which one can be
interesting content
I have two possibilities if I really zero it
that seems interesting to me they do not produce
no end you know it’s not that I have to
produce something if I have nothing from
to really say
and if we go to see a bit instead
these notes and see if there are any
interesting cut another cue
useful that can come back to everyone’s use
how many and see the news too
topicality such as engaging in news
your age according to your angle
this can be another topic
But you know it’s part of production a
Sometimes you’re higher up sometimes if you’re not down anymore
there is nothing wrong it will be molinari so i
technical and practical to produce videos
of air a country so to head giuseppe su
this then practical advice registers
with with your smartphone and for me
then I describe how it went
at the beginning then to make a video
being very picky because then term
right and I wanted the right lights
I wanted just video and everything is if I had
had to build a set at the beginning not
I would have never done my first videos
if someone goes to see them there is a
yellow background behind was the bedroom
of my children
a year in the room of my children like
I slammed everyone out and you made me
video there before I even started to
I did them on live because I have to do it
inside before I even said how
I can make mine work immediately
activity and I took a senses stick
I put myself out of the light there is me
I was facing the sun then there
they are anecdotes and quite nice
because when you go out to record
it seems a banality but if you must
focus on what you have to say
watch the camera walk beniamina
because of the lion for facts he walks
go around then you pass them
machines that if you are taken from the topic
you risk investing yourself with them too
cars ie and dangerous to drive
while you register me dangerous also
walk while I direct you though
I say outdoor phone that anyway
you also have maybe something behind you
nice and colorful fun that can
people like this already a way
and then there are some software that you
really allow today with a minimum
you can do a pretty assembly
simple and say in an hour between shot
and mounted to a vidéo ready then maybe
starting with very small minutes
micro pills at the beginning then gradually goes
forward also because at the beginning
quiet that no one will look at you
so you can make all the mistakes that
do you want
it does not share there only on yours
page your facebook profile because i
friends will massacred then note that from
somewhere where nobody sees it and
then later as you go on i
erase those you make of these new ones
are my only advice on which I
hooking up for videos starting at the beginning
with smaller durations I agree because
if you have to produce a video of 10
minutes like that puts us a lot then
this is an aspect if you leave instead
you just have to do thirty seconds of video
it takes a lot less to mount and then
this aspect hypothesis 2
if you already know that you are not a person in
able to get there to edit a video
even to hack with the rooms or stuff
like this if at the budget
take someone who comes back to you
mounts the video cloth from the end to the story
in short, it’s not that you have to be
you the all-rounder in my opinion is certainly
pro self-production of videos helps you
understand very much and conero for me is
was so Giuseppe and not even a reason
so I still make videos, though
it has no meaning from the point of
view of the use of time let’s say the
opportunity cost and obviously not
they work because if I lose an hour
half for a video for a montage
I could use it and monetize it better that way
but for me it’s a good moment for me
like is an important thing that then
I always learn I always try to
improve because if you talk and then you
mountains you know in my case then you mount two
Sometimes I do not know if the girl goes to a
that point then you also understand that
materials you need if instead you do not have
Never mounted a video you do not know that
material therefore serves the editor no
this is another aspect, dear savior
tells how to diversify contents to
payment to these beautiful as
diversify paid content from
free ones
if you make a lot of free videos you’ll find yourself
almost without paying argument this
It is the big question and the big
question of whether one makes a video course
what level of free content I have to
put it out for later
the video course instead of a fee
as elected freely available and
how much not available I let you say the
your self then my dry opinion in
merit
So look, I’ll tell you that I’m divulging
90 percent of mine free
knowledge
all I know practically
I freely divulge the videos you keep
present that are small cards
of a scattered puzzle
if anyone wants to have some
in-depth analysis goes without saying that it needs
of a videocourse that there is a path
which starts at a point a and arrives at one
point b with in-depth information
more and then above all let’s say the
part related to the support that I give
within the community know
dedicated support ie people me
say Joseph or this problem
because it is not said that if I explain you
how does it work
let’s say an investment technique
real estate like the preliminary sale
it adapts to your situation of yours
situation could have n variables
that turn it into a situation
so there are many different
types many facets and then
I honestly do not bother to give
out of content, in fact I’m pleased
disclose content and paradoxically
the more it manages to give value to people
the more you return to value in other directions
so maybe it’s an argument
abstract enough but I made it
account that at least for me it works
so I do not ask myself the problem
it was the people who saw the
my videos to ask me to do the
videocourse el organized for them with
the necessities of which they had and
this continues to work in my opinion
I completely agree
according to me today as the idea today except
maybe in a few specific cases simi
some very particular sectors if not
the idea that paid information
is a secret information that is not
available is not true there
the information is out there
if you want in the digital sector
communication the value is not
the information that you give no but it is
like the structure
the path that you make the logic that you put
the experience you create this does
difference because at the end of the accounts
if you are looking, you can put yourself online at
patience and get online find everything
what you want from web marketing of how
do go and do and I know
instagram marketing the fact is that if
someone puts you along a path
logical and is a competent person you
avoids understood to lose a lot of
time doing some tests that maybe I’m at
equal time and then the experience here
in my opinion, Giuseppe the reason community
so slasher knows me or yours
dynamic mirror community works and
that’s it’s the other people then
the ultra information and the experience
comparison is what makes the difference
I think it’s another thing I’m sorry
I try to turn over as many questions as possible
simona manfredi says from the first video
at first satisfactions how long it is
immediately passed calculates 60 days open
the community
then 58 days to be exact after
58 days my community was born a
payment therefore the one that never was
a huge satisfaction
from there then all the others arrived
bigger smaller satisfactions
but after a very short time
so maybe also because I brought one
news in the sector calculates that the name
dynamic mirror that seems enough
abstract comes from a dear friend that yes
he calls sergio bianco he is a friend of mine
people who study their genesis
all these things and I was told by Giuseppe
what he intends to do said
Look, I want to show people
what I really do that is not
I’m the one who teaches you something but
I’m the one who shows you what
he does and I do it on the move he has us
I studied a bit and then he told me
giuseppe looks at either the name and the name
it starts from what I am a neuron
mirror and I did not even know what
they were a mirror explained to me the
isolated professor of the university of
parma who discovered that we and everyone
how many we have the chance to
to learn by watching people
perform activities try almost the
same feelings this one feels when
I’m not fond of soccer though
who watches football maybe see the
player who scores empathize with the
player and experience emotions
pleasant
the mirror neurons then show up to
mirror dynamically because
in any case the model in continuation with
my cell phone was born from there
dynamic and this is a little bit that
which I think can be interesting
marcello s’angelo sorry but I send you
possible so at least let’s concentrate how
you did to take credibility in
video starting from scratch says marcello
saracino credibility can be understood in
so many ways this question is mine
premise that if you leave you are already a
competent professional
the only obstacle you have to solve like
make this your competence and feel
therefore gain credibility often the
problem is that one is not competent
try to build a character
competent but the skills do not exist
no one is the case of Giuseppe
it helps the fact that if you leave has a
very solid background however as you have
done then to find let’s say impacts
even with people looking at you
formula is quite simple
I do not remember where I read this though
the applied make promises and
keep it in order to create credibility
it seems a banality though if you promise
to make a path for people
promise you will do this thing and then the
go and do people really say
many this is a serious and a true one
clear then you can make mistakes because
I happened to publish videos
because my subject space also
maybe in the legal technician sometimes
it happened that I know to the lawyer who
said Joseph, look what you did
an inaccuracy this and that I do it
I thanked and repainted the video by saying
that was he who gave me that advice
that is, mistakes are made for charity, however
this helps to grow yours
credibility if you think you are
omnipotent will not go anywhere
if instead if a humble person
quiet you know you can be wrong in the
when they tell you, look at that
the one thing you have not done well
remedy place and thank the person
maybe even mentioning it in the video
this allows you to become
credible and then there must be congruence
when you are often online both with i
video that with the direct following people
some see you, that is
if you’re not what you want to prove
they immediately clear you in key there was
a nice comment before I can not anymore
recover it but it was a great compliment
according to me that made you a person who
he’s watching the direct he was
on the integrity that is that he appreciated the
fact that you have kept and you always have
had a great integrity that has to do with it
with the consistency for which if you say something
then you do it
I always see this in these years
I think when I ask myself, why do you mount it?
your page has grown like this and maybe
those who talk about communication make numbers
ridiculous today in Italy
the reason I think it is is often linked to
this that if you declare to must
make them of the day and then not places but i
video is then something is missing or not
make predictions and do not get us wrong
never is a mess in short, but the
made to have integrity and know that
if you are wrong, apologize for the circles of
learning according to me always helps
this is something about key integrity
very delicate to which I hold
particularly
and what I try to teach also i
My children I give an example at work
very simple if I make an agreement
even verbal I’m still a person
of those who from the handshake for
me worth more than the card is not a
problem that if I do the agreement with
a real estate agent to recognize each other
to recognize a certain a
commission and when
we come to the end because they have been there
of the variables of the problems
whatever
my profit is eroded in childbirth
totality I am not the person who says
look, I do not take home any more profit
it is unfortunately thin ungrateful
partner I guarantee his part
rather, I do not earn anything anymore
cream that person tomorrow will talk about
me very well with everyone will come to me
new partners because I think when
you give the word you have to keep today is
too many people are seen to say it is
but it happened that they stay
what they said I did not do this
I also do because I can not sleep
so quiet and character this
there was a comment we say that says mountains
you hear the cat that meows and us
We have my cat meowing
I do not know who is crying and meanwhile
let’s talk no because make living mortacci
that I’m traveling and lithium but the fact
I said it first out or from Giuseppe
I wanted to make a video today then there is not
done however and it works like this is the
difference between the imaginary world
while I feel a bit of reverberation but
secondary to the platform that
castiglia reverb and here I am
it was mine when there is this vision
imaginary reality or work and
then reality, the true reality and said
Giuseppe make me die the characters
famous on instagram that post these
photos of small children and they are perfect
these precise clean sorted children
organized and then I live it on mine
skin as we have a younger son
that instead understood maybe the escapes the
cappotta and you are there running as one
desperate to the bathroom hoping that
he does not enel her while you are
ready understood in reality to get dirty
the hands of senses, however, is so and on
work and communication throughout the
video world then it works so there is the
reality is that there is a thousand messy thousand
stuff that does not work is not the formula
perfect
you know more or less I had to arrive then
start climbing and looking for di
adapt from time to time there was one
question that I missed the scoop
that said where we load the videos where
are published videos you then I
public a buy in the sixth of four
publications a day on on facebook
also because I tell you a secret
so when I had to choose how to do it
the publications everything
flipped marco I went to see not
the more parts of it went to see
what they did then maybe you
he told the new techniques all of me
I listened to everything well then it went
I was counting on his page
how much content was placed what
it was a nanny I was trying to adapt
immediately copied the copy
then paste some things for me not
citations worked for example
after a while I was not like me
the quote therefore this scope a bit
motivational I do not like and I am
gone to clean them to remove though
I initially put them all because
they were the only things by the way that me
gave a minimum of interaction calculates
that on my page there is almost no
no comment is very few people
who also comment because unfortunately
in time and I can not answer
it’s not that I do not want but doing others
activity I can not answer then
facebook definitely yes in ser
instagram I started let’s say from a
attach more or less linkedin youtube
these are the platforms on which
on which public ok as you
I send native videos loaded on
linkedin already has three then before they were
dead do not even do more
views those invented by
youtube
then there was a moment in which I have
tried to load it actively and
they did triple
views are now given a porthole
at peak so I have to try again with
embedding them directly, that is, there is one
I work behind it
who is listening to us not’re not
I could do everything myself now or
who helps me a little because to me
like doing the video editing it
I want to do it because in any case changing
the assembly almost changes the sense of
what you say then being arguments
technicians we look at a montatore that
he knows very well the matter but
for the rest of the go and that is the copy la
part of the transcriptions all of these
loading ie otherwise I should do
four hours a day only on this one
activity that for charity that works but
I do not want this I think this is a
another aspect to consider if you leave from
zero and 6 maybe a shaved guys is
a professional, however, not on budgets
put that much
at that point maybe you are forced to
invent a system for some
car way to produce more but you want to make a
work done well and more you need
people that is not thinkable that you
put yourself and make yourself understood
of everything more and so I did the
calculation at this time but only
on my content right now I have
a discrete square will be 67
people altogether
who go to work on the contents and the
live and the part of images and the
editing the shooting of some contents
so the truth is that then if you want
produce if you are a medium produces need
of people here you are all alone but
this is not a problem because as
because it was a company must delegate and
of creating a structure that then brings a
result advice because it was one
community asks you for marco clio
then baldassarre the advice that you
I can give
comes from my of my experience me
smarco quito baldassarre are bad
with the brand names I apologize the
suggestion that you can give this if
you say a trade if you know
well an argument and manages to divulge and
spread what may be the
behind the scenes or the operation
real things that maybe others do not have
never seen and starts producing
content to release content attracts
the interest by force of tied people
to this topic from there the step a
creating a community is really short
because if you continue to show things
interesting that maybe others do not have
never did you see any interest between them
people looking for information on
that topic you are potentially already
ready to create a small community
that then as I told you I left
with eight people
slowly one step at a time
key to me is to bring
valuable information of value
that still there are not or at least that
manages to give with a cut that pleases
to the people
so this is very important often
I tell you or even Mattia who makes videos
no family in the sector too
real estate
there are not some people watching
my videos and with joseph do
suck at your son is a bomb making
video someone does not like him
maybe like the topic of the same
but with different cuts depends on
what people can like
so if you can even take a
topic of interest and give him one
dress new and easy to find some
people from the shelf we have built
as a very clear but there must be the
we have very clear value
let’s say the time is over I’ll take it again
two three questions and then escape you
I let you go thank you so much
for the time being there is a question of
valeria smith that says how to calculate the
roi of the videos this maybe I answer you
on the fly valerian because it’s a super theme
super discussed this in years years ago
when the world of blogs came out
the classic question of any company
of any customer of any center
media where to go to make the presentation
was yes but how ellroy calculation of blogs is
the reasoning is always the same as that
a company rightly says I spend
100k to make a content production
what is my return on investment
the real problem is that often this
question is a dangerous question nod by
to face because if you look only
the micro data says ok I spent I do not know
10 thousand euros to produce content e
I had a client who gave me a thousand
euro so I lost 9 capane in this
the transaction
the truth is that maybe that content
It builds in the long run your
brand your image your placement
and your return within 24 months
it is enormously higher and therefore you
let ‘s say the main return is
bigger return much bigger than
what you would have in the immediate ce
you have it after a longer period of time
when the brand is strong, it’s like saying if
one is a singer puts out a tide
content contents and obtained when
then it is a brand known when a
singer known online signs the
contracted neither by a fucking iardo with pepsi
to testify is a little the same
concept for which it is very dangerous
think of only the video roy
short period
but let’s say instead more practically if
you want to do a calculation make a one
very simple evaluation all that
that was your cost what is the case
the cost of promotion and then facebook ad
example gives us all the metrics for
calculate exactly
what is the shopping and how many people has you
brought and therefore never to do one
simple evaluation but let’s say a
delicate theme to always deal with
This is a long-term mentality
giuseppe sorry but he wanted to answer
for the home, it’s okay like kaka and gods
video etcetera etc. as calculations
heroes of your mother-in-law and gary wine said
how calculation your mom’s heroes is a bit
the usual talk gabriele stingi says
what study path is done so al
flight
I did I graduated and just ok ok if
I graduated and then yet another
demonstration thinks more video than that
he wanted to do hiram on the piece of paper but
really one believes more today to the piece
of paper with respect to the competence that 1
year and so this is something I do
always smile
especially when we talk about the
journalists and so on
ok wait wait wait for him to take
a last on a question the platform
and believe the platform we are
using I do not take money to report it
but I must say it worked very well
perhaps the first time now life
so it was a nice promotion
I had to take it in percentage
platform
okay and at this point who I have left
davide funari an advice to make
video on travel and get noticed and on
this question I’ll CEDAW
completely so is this is a guest
cabin and that as long as help can give you
we hypothesize the potentials you imagine
and both are we feel the tricot
giuseppe heard by we open a fan
travel page and what we would do what
we would do to promote it is a
certainly an inflated sector
so you have to find something
innovative and interesting could
be a way to show that is
you start traveling to go to
evaluate perhaps some structures and make
see what was there
nothing behind what they can be
the possibilities but maybe this already
they did it sincerely, not the years
but then it is actually in my opinion al
usually any sector lends itself to
thousand different ideas for me the theme of the
travel is a super interesting theme
super appeal in instagram is super
populated with people who post about all
travelers on instagram people that up
to fuck yesterday he was gonna go zoccorino in
holiday from one day to the next will not be
around the grand canyon but he said
where are you going
all so however the world of travel on
Italian lends itself well to being
told I was leaving from a niche
super precise that is I would be manic
in the super-niche because in general
otherwise the journey is a stuff that does not
counts
I saw, for example, a friend who has
launched a company that travels on
Tibetan only travel in tibet and they do
the ropes for climbing in Tibet
but they are only sectoral
I’ll give another example of my own
friend is called eyed peas he organizes
of travel for entrepreneurs typically
in the tech world, then entrepreneurs who
they travel and do kitesurfing for which
organize the trip in one place
very cool in Hawaii or in the home of
richard branson a necker island and it’s done
kitesurfing and networking between
entrepreneurs and it costs a lot to go and for
a super precise niche and then a story
that niche to that hyper targeted target
that I reach on facebook because if I go
on facebook and I say content and
this is aimed at those who are passionate about
kitesurf and is an entrepreneur work the
tech world and lives in cesena
I reach it on Facebook and maybe
I reach 50 but they are perfect for that
content so I started super
tight here to promote
content is fine
at this point we have arrived
after all there are billions of we say
other questions but we can not
take them all you remember slasher for
who wants to enter this in this
community is open until March 9 a
Friday evening the candidacy you find the
link in the description if you want us
OK, candid, or else, between six
months we reopen we will need it in 6 months e
see you online with the usual videos
Joseph I thank you so much
I really wish a big mouth one
but what I want to say it could
it also looks like a hustler but it is not
of rock with an act
let’s say at the web level apart thanks to
marco but thanks to his community
muraca themes and then read it before
getting there I did not even have a page
facebook so all my path is
been shaped within the
community so I can say for
personal experience that these realities
they are really fantastic or fine
they keep it on giuseppe we will lose
spontaneous my idea is that you’ve been in
leg therefore that is that what
seems to do this morning I posted
a content to ask for advice
on the name of the company he was creating
still this morning so it offers you
using sweden spits of the mind and
then one last thing for you who are there
watching videos is an effort
really important but if you can
do it constantly and continuously
they can give you before they talked about the roi
the roi is incalculable on what you do
can get thanks to giuseppe videos
thankful because I thank you so much
giuseppe gati went to see on the up
whole found for everything mirror
dynamic its community and us there
we make online very very soon used
all
see the guest I want to do a
check to see if this time
we finally managed to make one
direct with demanding guests we have
tried 740 platforms now I will do a
test to understand in this minute of
advance compared to direct if there
we are
I open my facebook page so many realities
how it was in the meantime I hope everything is fine
in conclusion
here we are, I see the live pedron live
this seems to me already a good sign
and then I introduce you to the guest I hope
feel let me see if you hear or not
then there is host and indeed giuseppe ti
I immediately present there is a mark we are there
we are
silvia bresolin and gabri glasses marco
santini feel good all right
now I present you soon giuseppe cats
already they all use hello marco thanks then
joseph if they hear you in the meantime from
davide of a from bolzano they just have
I voted for some but I just say so
voted ie ranieri finished
It is currently here we have just voted
in the sense in Italy audio tell me and
this great great perfect video
time we are right at the top and after
all the tests we did mark
in short, we still lacked it did not work
today you must know then with Giuseppe
case the true introduce introduce
We made several tests of resigned
fire and then now we went up
this that seems very pretty
in short, let’s see if it works I can also
peel heel I’ll show you
Joseph in his whole you see it or
we can go from me or we are willing
we are together
very well and then I can take it too
in the comments I’ll show you for example
See a comment samantha coals
good morning good morning paolo paolo tac lo
I can show in the comments here I will show
only the worst so at least says shows
7 Jan no even and best monster
fantastic , I can show you everything
beautiful then original 2 mustache
that to giuseppe we leave immediately with the
kindness that distinguishes mine
facebook page then giuseppe gatti
here with us giuseppe thank you for yours
we have an hour of time
giuseppe real estate investor has
founded by municipalities that you are a community
which is called a dynamic mirror I have it
seen starting from day 1 in the sense from
day 1 online clearly not like
professional but from day 1 since
he began to communicate online
I saw the path he did on
slash inside slasher is giuseppe
became a legendary character that
he did as we understand why and I must say
it seemed like a wonderful story
because it makes everyone understand so much
people who maybe are not employed
you work smanettoni people who work in the
digital but that maybe has a background
completely different and must approach
the world of online communication
however giuseppe comes out I do not know when with
a book with a known publisher is not
May 8 May 8 May come out
with even with a book and therefore I am a
path in great growth
let’s start giuseppe then I tintin tergo
a little bit and then we take questions from
all from you all for short
respond as useful as possible
this is the goal then giuseppe in 30
second real estate investor number
of children and number of nephews four
children and a nephew but not the bots as uncle
but granddaughter as my grandfather, my son
I have a son and you’ve always been
real estate investors or the fact that
something else, however, always done that
started with property management
and then slowly only past the
real estate investments
ok, at a certain point I’m fine
I remember when he left flash
maybe even before I wish academy
in short, the name of cazzeggio we had
before
at a certain point I remember that
we had a meeting in Milan
we are seen live I think for one
pizzata I do not remember exactly what
and I remember you say you started in
that moment with the idea of doing
something online
I never told you so, but I have
always thought of real estate investors
it is not a very easy sector it is not one
niche so big explain how you are
party and let’s say what is the trajectory
which is followed by
absolutely then marcorè happened
this I had I crossed several
vicissitudes in my business
that there was a moment in which I was
in a stable situation that worked
all right I had two companies some with
which I did real estate investments
other intermediation and consultancy in
auction I had a fairly large company
and it’s all things worked but
I felt an office inside me
sort of slight discomfort I did not understand
what it was until I realized that
the difficulty I had was that of
stay too long away from the
family and I needed to stay home
with my children with my sweet half and
so I said I want to find one
solution and I want to change mine
activity I want to bring on the web online
what I’m doing only that if
you think
the activity of a lot of investor
Real estate investors can not
bring on the web now because you are
saw what I did but anyone
hard question it says what a job I do
I think the pizza maker is impossible
bring pizzaiolo online because me
I make pizzas in the oven that has like
idol purchase restructuring properties where
I am the property is not that how it can
lead to one and this activity is instead
in most cases it is possible
bring our activities online too
if it seems paradoxical but there is the
possibility to do it and I left
in a very radical way I burned them
ships because I sold all mine
company and I said stop
I want to come back to live with mine
family because it works all is well
but I did not have time to dedicate to mine
children and my partner and therefore I have
sold the company and I put myself to
search for the alternative by looking for
I found your videos I saw with the
star brothers was in the end it is
been from the end because nevertheless never
attacked this disease of video and
remember first shot they had me
said giuseppe you have to do a video day
you have to give quality content and parts e
I said ok I leave I’m bought
I was put on a stick
make the first video
and slowly I managed to bring
really online activity and this is it
one thing we say fantastic because
now where you see me now I’m home
my in my studio so I do not have anymore
an office I live at home when we are here
just before connected to marco seen there
my niece who was not around me
I’ll show you here on the ground but there
they are my son’s tele players
that is to say sometimes part of pesto with i
feet sorry I always travel something that
he always hit me and I said
inside even slayers hit
a little all was the fact that you from
one day to the next while maybe
there were people who said yes in
effects I should make videos could
be useful I open parenthesis videos not
they are the magic solution to the problems of
all professionals but it is a form that
it works well and if one is competent
capable in the leg can be a great one
tool I did not say this though
always impressed that you are
managed from one day to another a
start producing videos that you are one
machine how many in the products up to
today I think more than 500 now more than 500
video and at the beginning I actually thought
he started well but then there is enthusiasm
But initial does not stop instead you have
taken we say a system has begun to
hammering and if today one seeks
real estate investors you have
practically invaded the qube invaded
google how did you do this
executive passage where everyone says i
important video a new pa do but
the fact is that having burned the ships
that is, having sold the companies I had to
find the alternative because I knew
very well that if I had projected myself into
there would have been a different world
of the forcing that they would have me
reported where the first you calculate that i
my friends when I said I take the
company and I start making videos myself
they laughed in the face
let’s say it’s your company and all yours
things you put to make videos the mud
youtube if they made fun of me
right now they tell me that they are
I was lucky but they were me then
they teased because anyway
when one sees a professional if it is
imagine carrying out their activities in
traditional way
when you start communicating online is
all
and if you have the alternative maybe you stop
I go back because then if also
inside a loop
that is, you must carry out your activities
usual daily and to frame one
video a day is really an effort
remarkable who has never tried do not
can account for the difficulty
the commitment that it takes is at the beginning is
It was difficult because I had to
sell the companies then at that point
there was a split between them
so the lawyers these things sum up
it had been quite complicated though
it had become my business more
main to bring my work online
and today I have 70 percent of mine
clear online activity a change of
crazy paradigm but in the meantime I was
playing some comments to put in
evidence and I seem to struggle
interesting to not see the comments
wait wait wait wait wait leave
immediately with a request pollo pollo
that says ok videos are important but then
from videos to revenue as you get there
indirect way
tonight a question for you
I add a first answer and then
I want your opinion though
for what concerns your business
a big mistake you make and think about that
if you make videos or if you have maybe millions
of followers on various social networks
at that point earnings is not true there
people who maybe know a couple of millions
of followers I know and maybe
they only earn 5 thousand euros a month
a minimum amount compared to the attention
the audience who have the truth is that if
you look at the monetization models of
Monetization are the most diverse there is
those who work with companies make brands
content
there are those who sell their products can
be produced online or produced
physical then launch your own line
clear ferragni products sells its own
shoes launch the physical winds then
become adviser in a society that is
you can do a thousand things then the arrangements
of monetization are not
necessarily linked to the fact that you do
video gains from the video
directly from advertising if you’re more
of fi with 60 thousand people but ai
other models
in your case giuseppe how it works in
my case worked this way
then I
I state that I still have today a
visibility very small because mine is
a very small market niche
I think I have 8 9 thousand like on the page
I started with 7 800 likes already a
monetize because I created the
community
What I did I brought online
behind the scenes of investments
real estate so there were courses there
they are the courses that teach how to do
these things I showed instead
really what was happening behind
so the difficulties that were there in the
formulate a proposal maybe when I was
from the notary to show the assignment
preliminary when I was in the pipeline
I showed all the activities that
they were carried out and there in the turn of
sixty days meanwhile writes Giuseppe
I hear the baby crying behind
technological imagined some people
they say children at home and then it’s not true no
but only to create instead in your case
and athletes so 100 plants understood
wonderful that it had been a video a
little anecdote a video of a
presenter I do not know where I shared it
luca put it he was doing one
juve b knows something is a certain point is
first entered a son then second
small nico girello has arrived the
cost wife to take them away mazzini
they found themselves in full because
in short, now I lock when
I do the live that at least I am
quiet
coming back to us I do not have to fiom and
then after the first two months I received 10
15 messages a day of people who
Joseph said but how do you do
this but how do you do that
because people want to know the
reality does not want anymore
or at least partly does not want more than that
he sells the dream then become rich
with the buildings this people now
he understood that it is that solution like
when you are overweight that goes into
pharmacy you take the pill because
a grid but if you do not exercise
is not eating better not you maybe by
people these things now per capita and
so what happened so many messages and
s you remember I asked you marco but
almost almost even creates a community
the little one and see what happens
I wanted to do free as an LEDogar from non
do it for free make a small step
cheap because otherwise people do not
It gives you the right attention
we left eight people then the
I remember it was 2008 people 2016
August, among other things, euros from in-laws
so he does not know they did not even have one
good signal I went to a hotel to
doing live we do this they are
eight people who had paid
the subscription to me seems like a thing
crazy it is possible that these people
give me money for charity 50 euros a
head for or anyway it was a subscription
that I monetized after the first 60
days
today we are more than 170 people inside and
I have more than 300 out of it so in March
we will also launch the
of the community
and this thing started right away
monetize after the second month and al
wolf and what happened
I’ve done everyone keeps doing mine
video and they were all topics that
it opened and closed in a minute and a half
two minutes, however, were all like many others
tiles of a puzzle and at some point
people started telling me
giuseppe but because you do not create a path
consecutive of all these videos because
so it’s a lot of good information but
not only do we say usable easily
we have to go and search on youtube for
everything and from there I said but do one
videocourse I prepare 45 videos of this
video course I make a nice landing
page and I say dear gentlemen I sell mine
first video course will be ready in three
months
those who want to book can do it now
I put a price of 4 97 because I wanted it
then sell one thousand euros then halfway
price
and that period I was at the seaside I do in
this this launch and they are there in
beach
I see the tac phone arrive notification
4 97 after a while 4 97 I go to do the
bathroom around and there were a lot of
notifications and I told them but I mine
heart thing something yes I started to
understand the concept that does not
we exchange more of my time for money but
having worked this thing before, he could
to happen and it was a form of
monetization for me is completely
new because I used to say then that
for the real estate the most solid thing and there
it can instead be so you monetize va
from there then different realities were born
because he calculates that in that launch I have
made a five-digit return that you say
meat was very important then I have
made the real launch
one thousand euro back to five digits
so a video course is my time
engaged only once and over time
can continue to produce profits and from
liberman snapped, saying
ok I can really bring my work
online and monetize well because then
beyond the community the master mind was born
and the consultancies I have been born today
online advice of a skype of needle
turabi nara one thousand euro per hour then
out before these things I was doing
advice before bad I saw cycles
different here we say giuseppe
arrived at this because you built
a brand that is today giuseppe cats I used to say
first for a while, but for the joke
made a try on youtube searched
real estate investors and see
giuseppe get out of us and dominate is
building a great take over you have a
value brand more incredible shadow and
the more it works I add an appearance
important the theme is not just yes
giuseppe makes the theme and giuseppe videos
he is very good
that is, if one enters merit and looks
how its application moves how much
he is mad, furious and super precise
objectively your key is that the
this video format this constancy
hammering then online and what
that allowed you to show yours
skills here if one is a
incompetent 1 is not health there is the
problem is at the base is not that average
solves the problem no then
remember, I had taken this
Antonella’s question seemed to me
interesting hundred in grace that
he said that they had the i
followers that follow you that one aspect
important because I on slayers me it
I therefore place within the community
I always ask myself that it is but
at the end of the day the people who are
in here that results year because if
there are no results what we are
speaking
and then that’s why when I see
giuseppe luca ferrini luca mazzucchelli
on psychology or smart people do not you
stops the month saw the other day
many things it is clear that I say this well
community is interesting not interesting
it works there are people on the inside
objectively sum in your case on
your community
erika or is much simpler and
to earn money because we talk about it
therefore there are real estate investments
of the crises of the henchmen who now plan
plan I’m publishing people who
starting from scratch they made them
first real estate investments
who has earned 10 thousand euros that it has
earned 30 who earned 50
it depends on the type of investment it is
However, it has been done by people who are
matches practically from scratch did not have
never made real estate investments e
within the community were
supported they could get these
results but a little like what happened to me
in all this path within
slayers because everything I do
then you know that
everything that I do the public
I ask for feedback within the group
even on things I know very well
but I ask for feedback because people
they have different viewing angles
diametrically opposed with respect my and
they make me reflect on what
it could be evolution or already
just see the same thing from
another angle allows me to
have more information for
decide better than this important
because I often tell myself but these things do not
we know them but we have the same
feedback maybe from users and is
very important to have a group of
this type clear and however it is
hard to say it in words but if an ogre
see you do not realize how much
Giuseppe is methodical when I say he is
a car
try to make 500 videos only
get yourself there and make 500 euros
it’s not easy you have to be right
motivated and have a system maybe you have a
system also help us understand too
this I when they ask me this question
I always answer yes I have a system in
place as you would say which England
which allows me to produce many
content and is a small percentage
of my time in reality because then the
rest work things comments for box
slight there is and therefore in reality in little
I can produce so much stuff
and people think that I’m all the
day to make videos and no
instead it is represented small but the
reason is that to a system
in your case how a range works
sorry then we take the question of di
sarah that is very interesting
then I initially did not have one
system then in the dead times I did i
video is something that has been a lot of me
useful was to reflect on
only the video of tomorrow, that is
personally if I had to think about
produce 365 videos in a year I would be
paralyzed because they are too many
instead I manage instrumentalized omi
saying the video of tomorrow one day
I think only of tomorrow and doing
that of tomorrow then I did that of
the day after tomorrow the day after tomorrow
just like when a car drives in
night drive a headlight car enough that you
the union the first 50 meters you do not have to see
until the end of the trip you can do one
lot of kilometers
same thing so that helped me
but he did a lot of time
so I left an appointment
I took a cell phone I was doing the video
in an inconsiderate way then they have me
I made a commitment with myself
a video at Christmas I did give me everything
the year sometimes some videos shot at
2 at night because I had to do during the
day of angel made I arrived at home
I fell asleep before going to
no sleep I have to do the video did it
in an absurd way, however, that then
their red eyes, however, that has me
allowed to acquire a habit
so today what happens today for me
make video a habit so I’m there
stylus normally I take a shower first
going to bed
so in the evening the hot shower in the
moment when I take a hot shower myself
comes the idea of the video and I throw down two
lines on those that are the three points e
the day after the ride then usually
at the unconscious level what happens during
daily activity
I happen to live in a situation to say
ok this on this figure the video
because calculation and I am monothematic about
a theme only and it is much more
difficult to develop so many of its contents
same theme because if I could talk about
more things would be much simpler
instead it is even more complicated
for cars, if I can tell them something else
in my opinion respect is also important
to the question of
it will be ianis who says an artist as he can
do the same thing
It is very difficult to make videos on one
theme like yours that is not a theme
funny or topical or we do it
telephone joke that is a niche for
a certain type of audience are the subject
tendentially pallid technician no like
the technology genoa pallosa and therefore
you must be good at finding a cut a
just think an artist says how he can
make my feedback and then giuseppe oil
6 some ideas on this an artist
he can absolutely do it because he has the
possibility to go on a topic
much more emotional no art strikes
in a very devotional way points from a
book to read and that according to me who
opens the head that true artists do not
hunger rial artists don star one
stuff of the genre.and is very correct the
basic principle that an artist of
it is usually concentrated in creation
of their art
and instead must think that his
craft is to create your own art and
let her know if she wants to do that
I work there in life and I want to
earn money if you want instead
simply having fun does what
in short, but here we are talking about people
who then wants to create a work out of
that then in my opinion this is
but also the fact
to be able to document what
you’re making the creative moment like
to say is a wonderful place the art for
communicate and then at this point of
according to me it is much easier this way
was an artist who was guilty I would have 10
millions of followers
not one because it’s a theme much more
emotional fun i do not know giuseppe
what do you say then I also think I said
calculates that in my sector is a
technical argument I am not even
nice so there is not even
entertainment and it is assumed born
for me sometimes and you’re unpleasant alone
sometimes when world then especially at
not type images
how much more we pay, however
it’s about artists doing an example
paolo nani which is also inside of
flash air scheme person I know e
he is a comedian and started doing
video
if you happen, have a look on the
his page telling behind the scenes
and he is an artist he had already filled the
theaters since he started making videos
it’s sold out as soon as it puts out the date
because he reads people started to
also know the side we say
difficult it must be an artist le
all travel difficulties
these things, among other things, he is
extraordinary, however, from the mother between
the other he and the show is very if
do not miss this today all dumb
say the jackie letter you did not fear
however, in the videos he speaks of a proof
facial mimicry that you have been fishing since you
is put to make videos there is sold out like
he sets a date for him to file
shows all over the world is therefore a
artist certainly much more
possibility
another idea for the other paolo we say goodbye
he too is in flash and he is beautiful too
because that meets and I ‘ve seen it
in Milan he was about to do it
show and then he was preparing
this show is another big one
success and has been for many years alessandro
bega alessandro ice after finding it
cue for the video asks you the question
how much video can work
develop it regardless
then I develop regardless
concepts that seem useful to me by not giving
that can work but I know very well
that communication today above all
in my sector it serves to fill in the
empty when a person needs
information goes looking for it
if I have to mention that I know of
Preliminary transcription is one thing
very boring though I know some people
sooner or later they will blink and have
need information
so I do not worry about the fact that the
video features I worry about the fact
that the video can be useful for me
this is the important thing
many videos have very few
views however who uses them I know that
he will have a great need for that guy
information he needs
I add on this you never know at least
me it happens so I do not know if it starts
same if a video will work or not up
sometimes it looks like a crazy thing
he does not look at anyone no one likes it
sometimes the rest of the video load it from the lo
same elkann crazy bang
It is difficult to say other times to me instead
it happened that I said no, I mean you have it
mounted then said no that is not there
something wrong and I left it there
sean makes it possible to divide one but many
a bit of video that maybe I do not have them then
posted there I was a director
artistic, however, is my partner from one
look at me he would tell me if he noticed
fine puts in place before published
with the always here this is useful me
instead I have my son yari who I find him
really phenomenal then every time it is
always report people in advance
leg that sees on youtube and occasionally e
I go there wrote the essay of power
among other things, in a typical type of pub
but it’s not like you can take away some stuff
that posted I say what not but everything you have
understood this feedback
it’s not something I’ll leave fernando is one
an angular question instead a question
if it is very interesting and earnings
more about videos or properties
I remember that here when he spoke of
earn on videos in earnings
directed because Giuseppe makes a video e
earn on that name is an advantage
I would say an indirect income that is born
from the positioning of the brand e
monetization with another activity
then at the moment I earn more than i
property but it is only a question
time because thanks to videos
I’m creating an investment fund
molecular I’m creating a fee for
molecular investment then I created
this this thing normally a fund
real estate investment thing does
it takes 20 million euros
buy a property in the center of Milan
restructuring maybe sells it after 12 years
time to do all the operation between 1 and
of 30 percent then invested 20
20 20 million is scared by 30 per
one hundred
operation ended I’m creating a
molecular background that allows the same
20 million instead of allocating them on one
whole palace are distributed on
all the national territory thanks
to people affiliated with the mirror
dynamics
and each of them will make little ones
interventions two rooms kitchen typically
so 150k invested
after four months the operation is over
the profit comes back available ie the
capital returns available and it is three
so multiply a moment
all that capital three times only
during a year on small interventions
that diversify throughout the territory
and the reus is no bigger
exponentially larger and therefore a
molecular background we are creating this e
to link me with a question at the moment
even more with real estate but in the
time when franchise will be matched
dynamic mirror I do not put in which the
Molecular background will work gain
more from the web than what
they will be mobile as an activity
deriving from the shore from the web
another question is waiting for me to get here
mirko alberti to start that duration
recommended to make videos on which the
recommended duration for making videos
so regarding mine
argument that is boring and technical more
can be condensed simpler
I by the way, then, for ease, I am
party using three points then
I imagined doing the construction
of my videos is very simple
the structure is a gray one intro
there are three points and then a closure
so I kept very basic
this structure of the points of the three points
on all my videos
so what do I do for each topic
I take only the three things that I think
the most important I summarize at the most
I remove everything that I think is not
indispensable what remains is mine
video sometimes I do and maybe
two and a half minutes three and a half minutes
because there is a specific topic but
we are normally on the minute and minute
half
I’ve never done that
problematic of time there is one to say
something that comes back to the fact of before
technical argument that I do not
jokes that are not nice not
4 minutes because I can
abandon the force to be short for me
here is my theme instead on the duration e
that if you are
really capable and smart and transmits
something useful or if you are
very good entertain if you’re from
good part of the strength and 6 yoda
at that point the video can last six hours
if instead if from bad part of the
force and you are not capable and competent not
a video is also useful and two seconds is
too long for which the duration depends
from many factors and then certainly
let’s say some platforms force you
to stay today in an instagram limit is
a minute to today maybe tomorrow morning
instead it says 20 minutes and changes everything
and youtube are longer videos facebook
maybe 34 minutes but really and
rundles with belle depends a lot on the
quality ask questions in the meantime
I signal that I forgot to
take the laptop battery and
so I think he dies in ten minutes
then to one of the next questions
launch a giuseppe method on the air
I’m going to get the charger and
so giuseppe you will have understood the
total control to be able to say what
I love it’s not a beautiful one
responsibility back and you will have done a
investment fund mountains leak
all’ordito lane david poleschi says how
plan the video on paper for points or
as then tdt describes a moment
what was my path
initially also having difficulty in the
make videos I wrote all the text
so I used to write everything though
it took too long to write already
I am stiff of mine in communication
if I have to read then imagine what
it came out robocop called minimis
just because everything was too woody
here and then I said ok we do
we find a way to be one
a little more loose and gave me one
hand a person who is always a part
slasher which is the vocal coach
michele morassut and told me joseph
why do not you try to arm, maybe
there will be some mistakes, however, you are
more natural and from there I tried and this
it served me a lot for that anyway
manages to be a little more fluid the
video and I plan on paper myself
I normally put the title
the introduction three words of what
I would like to say mind map style
then three points the arguments
go there and then on those knowing the
I go on the arm so I do not have
need to tudin the thing
because they are things that I already know less
that is not a proper topic
specific for which it is new for
example crowdfunding it we are doing
a collection with an equity crowd funding
there was the part of the lending and here you
in the I had to go to study
because I did not know them because it is for me
a new thing
normally with a sheet we say at 4 e
43 points open and close resolve
everything very clear for me is the same
I have to say I’ll put myself there I sign myself
an idea comes to me sign opening closure
those three examples three things that maybe
they want to be discussed at that point
one goes into the merits of this question
I’m going to take charger and
help me andrea marini wait for him
I see a little bit then advice 6
tips on how to make the
talk in front of a camera that
it can be interesting but that’s right
as you say you are not that of trade
you spoke invitations or you made television or
other no you have studied as an actor then
they did a find and today you are
always in video I put you in full screen
and arrival ok talk at least a minute
pavel has targeted the Romans i
guys in baila is then going to you
I say a moment what was mine
experience
still today I state that I try
embarrassed to stand in front of a camera
both the phone and the webcam is the
reflex I feel embarrassed because anyway
I do not feel at ease as I passed
this one thing with the frequency therefore
doing the habit a little ahead
you take it and 2 a tip that is me
been given
I do not remember from whom, however, worked and
it still works to imagine you where
there’s a camera there’s your friend
a friend of yours, a person, anyway, to you
dear and this allows you to be one
a little more natural than you realize
talk a person and not a camera
a goal and this helps you
little brand in the meantime from ok has returned
then
what we wanted now, in short, is
come back silly arrived marco da basta
enough there is a video of nothing we change
the topic and are useful tips then
but for me they worked I hope that
I can work for others
I also think that the possibility of
continue to produce
contents produce product gathered you
actually gives the possibility of
always be more trained and then also
to study according to me helps
a lot is a continuous to see there is a
beautiful masterclass point com site
which suggest a lira for for
recommend it however it is very nice where there
they are maybe great actors or big ones
performers who teach some technique
also to understand how it can be done
useful, in short, you look at this
marco I tried a bit but being a
I’m stiff when I try to apply
a technique that was taught to me
I report even more unfortunately it is a
my fault so I have to try to
be as natural as possible if the
my effort is to try to be more me
same with respect to what it could
be a construction of a technique
even when they teach public speaking and
I did a course in the past everything
but when it comes on stage e
demetra think not to be orphans
talk to everyone but the evidence all these
techniques that teach you for me is a
disaster instead came and I say boys
I’m excited because the truth is me
I feel a little uncomfortable because if you are in
many to everything then I start talking
I try to be myself for myself
it works more however it is subjective the
what then depends on how it is
some people maybe they have
need these techniques absolutely
lorenzo meanwhile lorenzo rizzieri che
salute
thank you both, thank you for the rai ha
noticed my video and called me
thank you for the thanks Marco
you actually know this and then a
indirect advantage you have you put on
out put content and it’s more
easy also that the media and journalists
they note they call you for maybe between one
interview when you need the expert of a
sure topic also on this you
I tell an anecdote really
interesting then I was going to
decide to publish the book because
so much
they asked me what he did then
created a video asking people
since I would like to create a book that
what do you want inside which ones?
topics such as types of content
for now all I do this video
the public in the comments I get one
comment I apply to publish the
book that teases me this does not
he even answered them because the tops
I figured I was going to drive
publication figured if this and after
a couple of days of maximum try to
answer just to understand who it is
this person was the son of a known
Italian publisher who really had me
written in the comments he wanted
publish the remained base
but really there is but you’re sure bass both
absolutely and from there then there was
let’s say the escalation you know, however
this is to make the potential understand
some videos came to me
of the people of a fund of
Luxembourg investment for the
project and at some point I have it
asked these gentlemen but sorry for one
moment the team take away a curiosity
where you met me because anyway
these characters who manage these
funds are top managers
very high and you know what they told me about
facebook I do it more the fact or said
because in the end the top manager is also
a person and when his sofa at
his phone in his hand like everyone else and
he puts himself to shake and if there is one
argument of the interested party that did not
I can say I can not say the name
giuseppe but once had an email
crazy by a well-known character who has
said I just saw one of yours yours
advertising had video on twitter
I did not even know that if you do a
divi on facebook instagram
and then there is a network to many others
it also ends up on a tender and is not there
a flag to say but I do not want it
go there what you talked to us
on tim he saw it happen but sent him
screenshot read but kay but you always have to
think that for people you find in
many places verses marco tax says he has the
fear of a deadlock or
saturation of arguments this is a
nice theme because one doing so many
content sometimes says
urca and then what I’m talking about
other contents
absolutely yes already lived at least three
big stall crises and saturations
topics and now I’m becoming
black belt saturation topics e
so I more or less know how to handle it
recipe that I found that for me not
it is working and that of reviewing with
different cuts the same arguments
I try to explain myself better first
we must reflect on the context that does not
everyone has seen all my videos and
not everyone appreciates the cut that the
you can damage at that time was not in
that moment they are looking for one
certain solution for a problem is
if you make a video that has a cut
of a certain type maybe it can not be
useful but if you resume the same
topic with a different cut
that could at that moment be him
so many arguments are useful to me
go back to me what was happening
practically they stopped me on the end
video a day later but I do not want anymore
make videos I do not want to do anymore
two or three days without doing even one
video and I block myself I struggle
now I know that this happens then me
I’m waiting for when I’m there
maybe a couple of days of relaxation I read
maybe there is how to stay away I go to
make me weekends when I come back I start ok
let me take one of the old contents
the revisited restarted with that 12 then
new topics are born I succeed
so overcome this crisis, however
they happen at least market I do not know if also
murdo art of absolutely arrive
they are prizes for the beloved dogs 1 ho
understood that one expiring lot of
ideas a lot of things and other times
instead where gosselin is completely empty
there is nothing to talk about
in my case I take a lot of
notes marked me a lot of things often
I see error passing here phrases ideas
text books, movie books and butto inside
there when a moment of blockage that
maybe I do not know which one can be
interesting content
I have two possibilities if I really zero it
that seems interesting to me they do not produce
no end you know it’s not that I have to
produce something if I have nothing from
to really say
and if we go to see a bit instead
these notes and see if there are any
interesting cut another cue
useful that can come back to everyone’s use
how many and see the news too
topicality such as engaging in news
your age according to your angle
this can be another topic
But you know it’s part of production a
Sometimes you’re higher up sometimes if you’re not down anymore
there is nothing wrong it will be molinari so i
technical and practical to produce videos
of air a country so to head giuseppe su
this then practical advice registers
with with your smartphone and for me
then I describe how it went
at the beginning then to make a video
being very picky because then term
right and I wanted the right lights
I wanted just video and everything is if I had
had to build a set at the beginning not
I would have never done my first videos
if someone goes to see them there is a
yellow background behind was the bedroom
of my children
a year in the room of my children like
I slammed everyone out and you made me
video there before I even started to
I did them on live because I have to do it
inside before I even said how
I can make mine work immediately
activity and I took a senses stick
I put myself out of the light there is me
I was facing the sun then there
they are anecdotes and quite nice
because when you go out to record
it seems a banality but if you must
focus on what you have to say
watch the camera walk beniamina
because of the lion for facts he walks
go around then you pass them
machines that if you are taken from the topic
you risk investing yourself with them too
cars ie and dangerous to drive
while you register me dangerous also
walk while I direct you though
I say outdoor phone that anyway
you also have maybe something behind you
nice and colorful fun that can
people like this already a way
and then there are some software that you
really allow today with a minimum
you can do a pretty assembly
simple and say in an hour between shot
and mounted to a vidéo ready then maybe
starting with very small minutes
micro pills at the beginning then gradually goes
forward also because at the beginning
quiet that no one will look at you
so you can make all the mistakes that
do you want
it does not share there only on yours
page your facebook profile because i
friends will massacred then note that from
somewhere where nobody sees it and
then later as you go on i
erase those you make of these new ones
are my only advice on which I
hooking up for videos starting at the beginning
with smaller durations I agree because
if you have to produce a video of 10
minutes like that puts us a lot then
this is an aspect if you leave instead
you just have to do thirty seconds of video
it takes a lot less to mount and then
this aspect hypothesis 2
if you already know that you are not a person in
able to get there to edit a video
even to hack with the rooms or stuff
like this if at the budget
take someone who comes back to you
mounts the video cloth from the end to the story
in short, it’s not that you have to be
you the all-rounder in my opinion is certainly
pro self-production of videos helps you
understand very much and conero for me is
was so Giuseppe and not even a reason
so I still make videos, though
it has no meaning from the point of
view of the use of time let’s say the
opportunity cost and obviously not
they work because if I lose an hour
half for a video for a montage
I could use it and monetize it better that way
but for me it’s a good moment for me
like is an important thing that then
I always learn I always try to
improve because if you talk and then you
mountains you know in my case then you mount two
Sometimes I do not know if the girl goes to a
that point then you also understand that
materials you need if instead you do not have
Never mounted a video you do not know that
material therefore serves the editor no
this is another aspect, dear savior
tells how to diversify contents to
payment to these beautiful as
diversify paid content from
free ones
if you make a lot of free videos you’ll find yourself
almost without paying argument this
It is the big question and the big
question of whether one makes a video course
what level of free content I have to
put it out for later
the video course instead of a fee
as elected freely available and
how much not available I let you say the
your self then my dry opinion in
merit
So look, I’ll tell you that I’m divulging
90 percent of mine free
knowledge
all I know practically
I freely divulge the videos you keep
present that are small cards
of a scattered puzzle
if anyone wants to have some
in-depth analysis goes without saying that it needs
of a videocourse that there is a path
which starts at a point a and arrives at one
point b with in-depth information
more and then above all let’s say the
part related to the support that I give
within the community know
dedicated support ie people me
say Joseph or this problem
because it is not said that if I explain you
how does it work
let’s say an investment technique
real estate like the preliminary sale
it adapts to your situation of yours
situation could have n variables
that turn it into a situation
so there are many different
types many facets and then
I honestly do not bother to give
out of content, in fact I’m pleased
disclose content and paradoxically
the more it manages to give value to people
the more you return to value in other directions
so maybe it’s an argument
abstract enough but I made it
account that at least for me it works
so I do not ask myself the problem
it was the people who saw the
my videos to ask me to do the
videocourse el organized for them with
the necessities of which they had and
this continues to work in my opinion
I completely agree
according to me today as the idea today except
maybe in a few specific cases simi
some very particular sectors if not
the idea that paid information
is a secret information that is not
available is not true there
the information is out there
if you want in the digital sector
communication the value is not
the information that you give no but it is
like the structure
the path that you make the logic that you put
the experience you create this does
difference because at the end of the accounts
if you are looking, you can put yourself online at
patience and get online find everything
what you want from web marketing of how
do go and do and I know
instagram marketing the fact is that if
someone puts you along a path
logical and is a competent person you
avoids understood to lose a lot of
time doing some tests that maybe I’m at
equal time and then the experience here
in my opinion, Giuseppe the reason community
so slasher knows me or yours
dynamic mirror community works and
that’s it’s the other people then
the ultra information and the experience
comparison is what makes the difference
I think it’s another thing I’m sorry
I try to turn over as many questions as possible
simona manfredi says from the first video
at first satisfactions how long it is
immediately passed calculates 60 days open
the community
then 58 days to be exact after
58 days my community was born a
payment therefore the one that never was
a huge satisfaction
from there then all the others arrived
bigger smaller satisfactions
but after a very short time
so maybe also because I brought one
news in the sector calculates that the name
dynamic mirror that seems enough
abstract comes from a dear friend that yes
he calls sergio bianco he is a friend of mine
people who study their genesis
all these things and I was told by Giuseppe
what he intends to do said
Look, I want to show people
what I really do that is not
I’m the one who teaches you something but
I’m the one who shows you what
he does and I do it on the move he has us
I studied a bit and then he told me
giuseppe looks at either the name and the name
it starts from what I am a neuron
mirror and I did not even know what
they were a mirror explained to me the
isolated professor of the university of
parma who discovered that we and everyone
how many we have the chance to
to learn by watching people
perform activities try almost the
same feelings this one feels when
I’m not fond of soccer though
who watches football maybe see the
player who scores empathize with the
player and experience emotions
pleasant
the mirror neurons then show up to
mirror dynamically because
in any case the model in continuation with
my cell phone was born from there
dynamic and this is a little bit that
which I think can be interesting
marcello s’angelo sorry but I send you
possible so at least let’s concentrate how
you did to take credibility in
video starting from scratch says marcello
saracino credibility can be understood in
so many ways this question is mine
premise that if you leave you are already a
competent professional
the only obstacle you have to solve like
make this your competence and feel
therefore gain credibility often the
problem is that one is not competent
try to build a character
competent but the skills do not exist
no one is the case of Giuseppe
it helps the fact that if you leave has a
very solid background however as you have
done then to find let’s say impacts
even with people looking at you
formula is quite simple
I do not remember where I read this though
the applied make promises and
keep it in order to create credibility
it seems a banality though if you promise
to make a path for people
promise you will do this thing and then the
go and do people really say
many this is a serious and a true one
clear then you can make mistakes because
I happened to publish videos
because my subject space also
maybe in the legal technician sometimes
it happened that I know to the lawyer who
said Joseph, look what you did
an inaccuracy this and that I do it
I thanked and repainted the video by saying
that was he who gave me that advice
that is, mistakes are made for charity, however
this helps to grow yours
credibility if you think you are
omnipotent will not go anywhere
if instead if a humble person
quiet you know you can be wrong in the
when they tell you, look at that
the one thing you have not done well
remedy place and thank the person
maybe even mentioning it in the video
this allows you to become
credible and then there must be congruence
when you are often online both with i
video that with the direct following people
some see you, that is
if you’re not what you want to prove
they immediately clear you in key there was
a nice comment before I can not anymore
recover it but it was a great compliment
according to me that made you a person who
he’s watching the direct he was
on the integrity that is that he appreciated the
fact that you have kept and you always have
had a great integrity that has to do with it
with the consistency for which if you say something
then you do it
I always see this in these years
I think when I ask myself, why do you mount it?
your page has grown like this and maybe
those who talk about communication make numbers
ridiculous today in Italy
the reason I think it is is often linked to
this that if you declare to must
make them of the day and then not places but i
video is then something is missing or not
make predictions and do not get us wrong
never is a mess in short, but the
made to have integrity and know that
if you are wrong, apologize for the circles of
learning according to me always helps
this is something about key integrity
very delicate to which I hold
particularly
and what I try to teach also i
My children I give an example at work
very simple if I make an agreement
even verbal I’m still a person
of those who from the handshake for
me worth more than the card is not a
problem that if I do the agreement with
a real estate agent to recognize each other
to recognize a certain a
commission and when
we come to the end because they have been there
of the variables of the problems
whatever
my profit is eroded in childbirth
totality I am not the person who says
look, I do not take home any more profit
it is unfortunately thin ungrateful
partner I guarantee his part
rather, I do not earn anything anymore
cream that person tomorrow will talk about
me very well with everyone will come to me
new partners because I think when
you give the word you have to keep today is
too many people are seen to say it is
but it happened that they stay
what they said I did not do this
I also do because I can not sleep
so quiet and character this
there was a comment we say that says mountains
you hear the cat that meows and us
We have my cat meowing
I do not know who is crying and meanwhile
let’s talk no because make living mortacci
that I’m traveling and lithium but the fact
I said it first out or from Giuseppe
I wanted to make a video today then there is not
done however and it works like this is the
difference between the imaginary world
while I feel a bit of reverberation but
secondary to the platform that
castiglia reverb and here I am
it was mine when there is this vision
imaginary reality or work and
then reality, the true reality and said
Giuseppe make me die the characters
famous on instagram that post these
photos of small children and they are perfect
these precise clean sorted children
organized and then I live it on mine
skin as we have a younger son
that instead understood maybe the escapes the
cappotta and you are there running as one
desperate to the bathroom hoping that
he does not enel her while you are
ready understood in reality to get dirty
the hands of senses, however, is so and on
work and communication throughout the
video world then it works so there is the
reality is that there is a thousand messy thousand
stuff that does not work is not the formula
perfect
you know more or less I had to arrive then
start climbing and looking for di
adapt from time to time there was one
question that I missed the scoop
that said where we load the videos where
are published videos you then I
public a buy in the sixth of four
publications a day on on facebook
also because I tell you a secret
so when I had to choose how to do it
the publications everything
flipped marco I went to see not
the more parts of it went to see
what they did then maybe you
he told the new techniques all of me
I listened to everything well then it went
I was counting on his page
how much content was placed what
it was a nanny I was trying to adapt
immediately copied the copy
then paste some things for me not
citations worked for example
after a while I was not like me
the quote therefore this scope a bit
motivational I do not like and I am
gone to clean them to remove though
I initially put them all because
they were the only things by the way that me
gave a minimum of interaction calculates
that on my page there is almost no
no comment is very few people
who also comment because unfortunately
in time and I can not answer
it’s not that I do not want but doing others
activity I can not answer then
facebook definitely yes in ser
instagram I started let’s say from a
attach more or less linkedin youtube
these are the platforms on which
on which public ok as you
I send native videos loaded on
linkedin already has three then before they were
dead do not even do more
views those invented by
youtube
then there was a moment in which I have
tried to load it actively and
they did triple
views are now given a porthole
at peak so I have to try again with
embedding them directly, that is, there is one
I work behind it
who is listening to us not’re not
I could do everything myself now or
who helps me a little because to me
like doing the video editing it
I want to do it because in any case changing
the assembly almost changes the sense of
what you say then being arguments
technicians we look at a montatore that
he knows very well the matter but
for the rest of the go and that is the copy la
part of the transcriptions all of these
loading ie otherwise I should do
four hours a day only on this one
activity that for charity that works but
I do not want this I think this is a
another aspect to consider if you leave from
zero and 6 maybe a shaved guys is
a professional, however, not on budgets
put that much
at that point maybe you are forced to
invent a system for some
car way to produce more but you want to make a
work done well and more you need
people that is not thinkable that you
put yourself and make yourself understood
of everything more and so I did the
calculation at this time but only
on my content right now I have
a discrete square will be 67
people altogether
who go to work on the contents and the
live and the part of images and the
editing the shooting of some contents
so the truth is that then if you want
produce if you are a medium produces need
of people here you are all alone but
this is not a problem because as
because it was a company must delegate and
of creating a structure that then brings a
result advice because it was one
community asks you for marco clio
then baldassarre the advice that you
I can give
comes from my of my experience me
smarco quito baldassarre are bad
with the brand names I apologize the
suggestion that you can give this if
you say a trade if you know
well an argument and manages to divulge and
spread what may be the
behind the scenes or the operation
real things that maybe others do not have
never seen and starts producing
content to release content attracts
the interest by force of tied people
to this topic from there the step a
creating a community is really short
because if you continue to show things
interesting that maybe others do not have
never did you see any interest between them
people looking for information on
that topic you are potentially already
ready to create a small community
that then as I told you I left
with eight people
slowly one step at a time
key to me is to bring
valuable information of value
that still there are not or at least that
manages to give with a cut that pleases
to the people
so this is very important often
I tell you or even Mattia who makes videos
no family in the sector too
real estate
there are not some people watching
my videos and with joseph do
suck at your son is a bomb making
video someone does not like him
maybe like the topic of the same
but with different cuts depends on
what people can like
so if you can even take a
topic of interest and give him one
dress new and easy to find some
people from the shelf we have built
as a very clear but there must be the
we have very clear value
let’s say the time is over I’ll take it again
two three questions and then escape you
I let you go thank you so much
for the time being there is a question of
valeria smith that says how to calculate the
roi of the videos this maybe I answer you
on the fly valerian because it’s a super theme
super discussed this in years years ago
when the world of blogs came out
the classic question of any company
of any customer of any center
media where to go to make the presentation
was yes but how ellroy calculation of blogs is
the reasoning is always the same as that
a company rightly says I spend
100k to make a content production
what is my return on investment
the real problem is that often this
question is a dangerous question nod by
to face because if you look only
the micro data says ok I spent I do not know
10 thousand euros to produce content e
I had a client who gave me a thousand
euro so I lost 9 capane in this
the transaction
the truth is that maybe that content
It builds in the long run your
brand your image your placement
and your return within 24 months
it is enormously higher and therefore you
let ‘s say the main return is
bigger return much bigger than
what you would have in the immediate ce
you have it after a longer period of time
when the brand is strong, it’s like saying if
one is a singer puts out a tide
content contents and obtained when
then it is a brand known when a
singer known online signs the
contracted neither by a fucking iardo with pepsi
to testify is a little the same
concept for which it is very dangerous
think of only the video roy
short period
but let’s say instead more practically if
you want to do a calculation make a one
very simple evaluation all that
that was your cost what is the case
the cost of promotion and then facebook ad
example gives us all the metrics for
calculate exactly
what is the shopping and how many people has you
brought and therefore never to do one
simple evaluation but let’s say a
delicate theme to always deal with
This is a long-term mentality
giuseppe sorry but he wanted to answer
for the home, it’s okay like kaka and gods
video etcetera etc. as calculations
heroes of your mother-in-law and gary wine said
how calculation your mom’s heroes is a bit
the usual talk gabriele stingi says
what study path is done so al
flight
I did I graduated and just ok ok if
I graduated and then yet another
demonstration thinks more video than that
he wanted to do hiram on the piece of paper but
really one believes more today to the piece
of paper with respect to the competence that 1
year and so this is something I do
always smile
especially when we talk about the
journalists and so on
ok wait wait wait for him to take
a last on a question the platform
and believe the platform we are
using I do not take money to report it
but I must say it worked very well
perhaps the first time now life
so it was a nice promotion
I had to take it in percentage
platform
okay and at this point who I have left
davide funari an advice to make
video on travel and get noticed and on
this question I’ll CEDAW
completely so is this is a guest
cabin and that as long as help can give you
we hypothesize the potentials you imagine
and both are we feel the tricot
giuseppe heard by we open a fan
travel page and what we would do what
we would do to promote it is a
certainly an inflated sector
so you have to find something
innovative and interesting could
be a way to show that is
you start traveling to go to
evaluate perhaps some structures and make
see what was there
nothing behind what they can be
the possibilities but maybe this already
they did it sincerely, not the years
but then it is actually in my opinion al
usually any sector lends itself to
thousand different ideas for me the theme of the
travel is a super interesting theme
super appeal in instagram is super
populated with people who post about all
travelers on instagram people that up
to fuck yesterday he was gonna go zoccorino in
holiday from one day to the next will not be
around the grand canyon but he said
where are you going
all so however the world of travel on
Italian lends itself well to being
told I was leaving from a niche
super precise that is I would be manic
in the super-niche because in general
otherwise the journey is a stuff that does not
counts
I saw, for example, a friend who has
launched a company that travels on
Tibetan only travel in tibet and they do
the ropes for climbing in Tibet
but they are only sectoral
I’ll give another example of my own
friend is called eyed peas he organizes
of travel for entrepreneurs typically
in the tech world, then entrepreneurs who
they travel and do kitesurfing for which
organize the trip in one place
very cool in Hawaii or in the home of
richard branson a necker island and it’s done
kitesurfing and networking between
entrepreneurs and it costs a lot to go and for
a super precise niche and then a story
that niche to that hyper targeted target
that I reach on facebook because if I go
on facebook and I say content and
this is aimed at those who are passionate about
kitesurf and is an entrepreneur work the
tech world and lives in cesena
I reach it on Facebook and maybe
I reach 50 but they are perfect for that
content so I started super
tight here to promote
content is fine
at this point we have arrived
after all there are billions of we say
other questions but we can not
take them all you remember slasher for
who wants to enter this in this
community is open until March 9 a
Friday evening the candidacy you find the
link in the description if you want us
OK, candid, or else, between six
months we reopen we will need it in 6 months e
see you online with the usual videos
Joseph I thank you so much
I really wish a big mouth one
but what I want to say it could
it also looks like a hustler but it is not
of rock with an act
let’s say at the web level apart thanks to
marco but thanks to his community
muraca themes and then read it before
getting there I did not even have a page
facebook so all my path is
been shaped within the
community so I can say for
personal experience that these realities
they are really fantastic or fine
they keep it on giuseppe we will lose
spontaneous my idea is that you’ve been in
leg therefore that is that what
seems to do this morning I posted
a content to ask for advice
on the name of the company he was creating
still this morning so it offers you
using sweden spits of the mind and
then one last thing for you who are there
watching videos is an effort
really important but if you can
do it constantly and continuously
they can give you before they talked about the roi
the roi is incalculable on what you do
can get thanks to giuseppe videos
thankful because I thank you so much
giuseppe gati went to see on the up
whole found for everything mirror
dynamic its community and us there
we make online very very soon used
all
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