what is your favorite slogan is
you always have the slogans in mind
these little phrases that in a moment you
they say a product a service I know that
has always preferred it’s hot
for those who are not satisfied that you have
not even what they did but there is l
vacuum the irons
I do not know, however, great respect for those
manages to invent a slogan that
encloses in a nanosecond in one
very short sentence this hurricane of
messages that a company looks for
to convey so calmly in a little phrase
it is not easy at all is the error that
we often do and take the big ones
slogan type yes we can
just you hit nike for everything else
there is mastercard and forget about it
these are big big companies
reality and on the one hand the slogan you
remember why they hammered you from
all the parts and as if you hear one
One direction song maybe not
the song is the maximum but you feel it
so many times that you stay in
head
the second problem is that often they are
very high slogans
very aspirational then you understand that if
you make hairdresser and you call
gigetto your slogan and for all the
I stay there is gigetto I know how much it is in
probably a giant’s feet better
perfect cut
this is not this other
consideration that for one’s sake
slogan is very strong beautiful
very pleasant, however, very useful
concentrate time and effort on the big one
slogan or on a great product service
we try to make a great product
service first because otherwise you do not
you need nothing you will have a big slogan but
then people come and say they never have
teased because then so much
stuff there will be noticed but let’s see them
features and examples to look for
create memorable slogans first
characteristic that it is short the first
that we said yes we can
just do it part that follow the rule
of 3 but then they are very short or
Italy there was the coop you are
here is short you remember it second
feature functionality or benefits
there are two currents of thought who
he says look describe what he does
the company in a row
or describe benefits that from that
product that company in a rich a
examples geox the shoe that breathes
it seems to me that it was in this case
you’re saying the functionality of that
linke product is a breathing shoe
for the technology there is a piro piro e
on the other hand you are making me understand
that there is a benefit if I breathe it
shoe breathes the leg another example
very high levissima very hard in this
case you’re telling me the feature
of what is the product that too
this however is a benefit is a
advantage then to use the very break
according to another example at the time I was there
the syringe made already made epic in that
case you tell me the advantage of that
product there that is fast and that
you probably do not hurt me either
coffee is more metaphorical than it is
send down the more you pull on the benefit
this is the advantage of drinking coffee
which explained in a nice formula
another famous example, power is nothing
without pirelli control in this case
the cut a little different because you
we will quote in quotation marks on the importance
of a characteristic of a product the
control thanks to the super grip tires
ancient what is the characteristic
number 3 a phrase that differentiates you
clearly from others when uncle
steve apple had inserted think
different is clearly if you felt that
the slogan immediately came to mind for you
differentiated from all others in
reality must also be seen in context
historic at the time there was thank you to ibm for
which was a way of contesting let’s say the
bm supremacy and bring you to reason
differently and collect all
those that were the same as rugby
it is all the type of clientele to which
it has always turned to Paul and then
the other feature is that it should
be a sentence that leaves you a good one
feeling is a bit like when you go to the
restaurant
maybe you do not remember how you ate
after so many years but you remember how you do it
you felt like they treated you with
chieri was a good experience
or no, I also remember how it is
but ate the important feeling
just do it known leaves this feeling
motivational is a mental state in
which brings you or adidas them too
on the motivational impossible
it leaves you that feeling a little dear
I’m singing from now I’m going to do mine
corsetti also a mixture of the two
characteristics that we have seen type
the pocket coffee that said the charge
of coffee plus the energy of chocolate
that mixes a bit features and
benefits and more how you will feel
let’s forget then obviously that
these slogans really reflect or
less the product in the slogan no the
concept that is described honesty
here then must be the point
fundamental to any slogan on the ground
when the user arrives to approve
product service must reflect
what was said is not the slogan
or in fact you ‘ve made fun of us if you have
a favorite slogan write it in
comments if you have a slogan of your own
write it in the comments that do not
we comment and for the rest I remember you
who looks at montemagno celebrates everything
the year
May 20 was our find one
better however, effects were not much
maybe it must be kind of big break already
already heard a little copied iru piru
it’s you as you think it’s better
aggressive a little more vague firm sky
mount the bald skin that breathes is a bit
too dax po of the tomato though
think about it, launching montemagno himself
the year was registered year I was a
place
you always have the slogans in mind
these little phrases that in a moment you
they say a product a service I know that
has always preferred it’s hot
for those who are not satisfied that you have
not even what they did but there is l
vacuum the irons
I do not know, however, great respect for those
manages to invent a slogan that
encloses in a nanosecond in one
very short sentence this hurricane of
messages that a company looks for
to convey so calmly in a little phrase
it is not easy at all is the error that
we often do and take the big ones
slogan type yes we can
just you hit nike for everything else
there is mastercard and forget about it
these are big big companies
reality and on the one hand the slogan you
remember why they hammered you from
all the parts and as if you hear one
One direction song maybe not
the song is the maximum but you feel it
so many times that you stay in
head
the second problem is that often they are
very high slogans
very aspirational then you understand that if
you make hairdresser and you call
gigetto your slogan and for all the
I stay there is gigetto I know how much it is in
probably a giant’s feet better
perfect cut
this is not this other
consideration that for one’s sake
slogan is very strong beautiful
very pleasant, however, very useful
concentrate time and effort on the big one
slogan or on a great product service
we try to make a great product
service first because otherwise you do not
you need nothing you will have a big slogan but
then people come and say they never have
teased because then so much
stuff there will be noticed but let’s see them
features and examples to look for
create memorable slogans first
characteristic that it is short the first
that we said yes we can
just do it part that follow the rule
of 3 but then they are very short or
Italy there was the coop you are
here is short you remember it second
feature functionality or benefits
there are two currents of thought who
he says look describe what he does
the company in a row
or describe benefits that from that
product that company in a rich a
examples geox the shoe that breathes
it seems to me that it was in this case
you’re saying the functionality of that
linke product is a breathing shoe
for the technology there is a piro piro e
on the other hand you are making me understand
that there is a benefit if I breathe it
shoe breathes the leg another example
very high levissima very hard in this
case you’re telling me the feature
of what is the product that too
this however is a benefit is a
advantage then to use the very break
according to another example at the time I was there
the syringe made already made epic in that
case you tell me the advantage of that
product there that is fast and that
you probably do not hurt me either
coffee is more metaphorical than it is
send down the more you pull on the benefit
this is the advantage of drinking coffee
which explained in a nice formula
another famous example, power is nothing
without pirelli control in this case
the cut a little different because you
we will quote in quotation marks on the importance
of a characteristic of a product the
control thanks to the super grip tires
ancient what is the characteristic
number 3 a phrase that differentiates you
clearly from others when uncle
steve apple had inserted think
different is clearly if you felt that
the slogan immediately came to mind for you
differentiated from all others in
reality must also be seen in context
historic at the time there was thank you to ibm for
which was a way of contesting let’s say the
bm supremacy and bring you to reason
differently and collect all
those that were the same as rugby
it is all the type of clientele to which
it has always turned to Paul and then
the other feature is that it should
be a sentence that leaves you a good one
feeling is a bit like when you go to the
restaurant
maybe you do not remember how you ate
after so many years but you remember how you do it
you felt like they treated you with
chieri was a good experience
or no, I also remember how it is
but ate the important feeling
just do it known leaves this feeling
motivational is a mental state in
which brings you or adidas them too
on the motivational impossible
it leaves you that feeling a little dear
I’m singing from now I’m going to do mine
corsetti also a mixture of the two
characteristics that we have seen type
the pocket coffee that said the charge
of coffee plus the energy of chocolate
that mixes a bit features and
benefits and more how you will feel
let’s forget then obviously that
these slogans really reflect or
less the product in the slogan no the
concept that is described honesty
here then must be the point
fundamental to any slogan on the ground
when the user arrives to approve
product service must reflect
what was said is not the slogan
or in fact you ‘ve made fun of us if you have
a favorite slogan write it in
comments if you have a slogan of your own
write it in the comments that do not
we comment and for the rest I remember you
who looks at montemagno celebrates everything
the year
May 20 was our find one
better however, effects were not much
maybe it must be kind of big break already
already heard a little copied iru piru
it’s you as you think it’s better
aggressive a little more vague firm sky
mount the bald skin that breathes is a bit
too dax po of the tomato though
think about it, launching montemagno himself
the year was registered year I was a
place
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