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Come creare contenuti che funzionano sui social (l’approccio giusto)


we have seen the technique which are the
tools to produce videos
the other important aspect is the tactics
what is the right approach when I go to
create content and then another
series of themes I wanted to see with you
because at the end of the accounts are the lines
guide that I use to create content e
maybe you can get back the first one
appearance is this here you do not sell like
if I were a mastrot that sells mattresses
you sell creating your best brand is
a totally different way and communicate
the main mistake that they make today
overwhelming majority of companies
professionals what is that of
get in there and make videos where they sell
they sell they sell for this I’ll sell you
I want to sell understood this easel
here at this point I tell you to behold only
for today 30 people discount I see
and and every day
I throw out of the contents where mine
only goal is to transfer scraps of
wheat legitimately for charity because
maybe product is very cool though this
it’s my approach is not an approach
interested in creating a relationship of
trust with people is an approach the
whose sole objective is the only one
purpose is that you give me some grain and me
I give you a product ok now the goal of
everyone is the one we told you the most
times to sell something that you know
sell a product a service or
an idea or an ideal
the truth is that you can get there in one
much more elegant way and then arrive
there in a way that the tour then has in the
time because your only goal is not
can in a relationship be
absolutely always only that is
to get to allow you to
ask some people’s money first
you have to do something is not the usual
speech in a relationship that arrives
meetings one and descents of
we find it does not work that way it does not have me
never worked that stuff you have to
get to join your soul mate
but you get there is a part of
courtship of interest of bahia
dinner I do not know, you’ll do something with us before
there is a moment to get to know each other and understand
even if you get along you do not get along
instead this approach is so brutal
of companies that see social media
like so many teleshopping is totally
the approach is wrong
I personally advise you and see it
what I do every day and that
instead of putting yourself in the perspective of being
an average put you in the order of ideas
that you want to create a brand and from here to
twenty years thirty years you are still there
want to jeff bezos is there that is
making investments for his now
blue origin company that sends people
in space and all the results that
he will have them after he has died
imagine a little
everyone has his own vision of what
time, however, logic must be one
long-term logic
if you are a dentist and you want to do the
dentist all life well you have to
think that from here to 30 years 40 years
you are still there to do that job
you can not burn yourself and maybe monetize
for two years and then disappear because the
people there is enough gas every time this
I have to sell something enough
you have to create a relationship as you create it
relationship continuing to throw out of the
content that is interesting and useful
educational for your audience and circles
to position yourself as the person of
reference in that sector
if you sell trestles, an account is
get yourself there to make content where you say
here I buy the new discount stand
20 percent
another totally different approach is
to get out every day
puts out the contents by saying then
let’s analyze what are the
characteristics of an excellent tripod
abcd
today I tried 77 different easels and
this is my opinion
easel must have these important
three characteristics if not, then fold
ten days ie everyone must try to
to be able to snatch from everyone must
try to position yourself as the point of
reference in your industry thanks
to his skills for this that he is
difficult because selling or doing there
where do you say sell sell buy buy a
this point can not do all of them
of the contents where you build one
credibility instead requires that you
know how to do that stuff you have to be
competent you must be a good dentist
must know all about trestles if not
you know
at that point it’s a mess but it means
go back to school
study and become competent to do a
when you have that ability with the
skill begins to throw out of the
contents or hypothesis 2
if you’re at the beginning simply do not
minds do not go to say or do not go to
pretend to be a great expert
go to document the path you are
doing
6 maybe just out of medicine e
my path says ok and I will do it
story I will tell you what I am
discovering I will tell you what are the ones
things that seem right and tells me
my mistakes
it’s a story and people fall in love
of the story of a hero at the end of the
count because maybe then you become
very good as a chiropractor and one has you
followed from the beginning followed yours
cue route for you
when you see the disney scripts
how they write the stories of the films one of the
basic principles is that people do not
they are rooting for those who succeed
they cheer for those who want for whom
try to be successful and have a path
which is made of ups and downs this year
part of life and work
this approach works for me and
it is the most correct most ethical also
the more just where you are transparent you say
things like they are if it’s ready and shit
and not common that a shit product
change the product because you have to
smear people to get someone to
buy a product that sucks
that is to scrub people so it does not go
good and you’ll get tired sooner or later instead
maximum transparency try to be
very competent in your field or
try to have a fantastic service
a wonderful product
wonderful that people are then
interested in buying but there is always
this effort to create a brand of
long public period
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