the first day of school one of my own
children 600 demoniac children
imagine a battery of children
totally crazy on the first day of
school parents out of control
at a certain point the teacher arrives
mega super supreme begins to make one
I talk to my parents while in the meantime
all the children more and more crazy
they take it apart they need to scream
situation increasingly out of control e
I personally like most
of the parents we think here to solve it
or the army arrives to stop this
andrea crazy frugoli if not here
we do not leave the supreme super cup alive
of teachers continues in his
quiet speech and at some point
he says now we bring the children into the classroom and
I think about how you bring them children in
class that is, they do not even listen to i
parents think if they listen to no stranger
who has just come out with his
coat but she does not spring impossible
you look around pulls out one
bell started selling
forward like a minute with this
little bell all the children stop
a little bit curious that intrigued
moment of pause while they have that
moment of pause the mega prof
says something very simple children
you want to be bored here with yours
parents or you want to come to class
to read wonderful books and to
find out what the candies are
school in a nanosecond 600 children o
they follow her as if she were the piper
magical the wife of magician merlin
now we business people thing
we understand from this lesson that for
convince anyone to do any
thing
just three very simple things first
is to stop shorting the
situation you want to change some it
they call pattern interaction and may cry
they are very good at giving this
definition that is stopping with the
situation that does not suit you and in case
of teachers with bells or between
been that moment of pause
second step to associate a large one
amount of displeasure boredom pain
frustration to the current situation
to the situation you want to change in
case of children
if you want to be there with parents a
split the balls do well third step
very simple to associate a large one
amount of pleasure libidine desire
benefit benefit to the new one
situation the situation of change
go to class
wow and some stick and carrot joy
pain has been like this for a lifetime
many think it is a formula
secret and instead so simple and banal
then maybe it is difficult to implement this
another speech but the formula for
it’s simple to convince anyone or
you will obviously convince yourself to do
something
blockbuster you remember it blockbuster
but because in all the blockbusters there was
that unmistakable smell of foot
smell of pity because blockbuster
failed because they never associated
enough problem pain and brad alla
situation where they were because they did
helpful they were fine with their video
drawers their dvd and meanwhile not
they associated enough advantage
benefit to pleasure from the point of view
of the business to change go to
example on live streaming when
arrived netflix and when the market is
changed wiped out
or let’s give an example on the
Italian politics berlusconi has
built his career on two
very simple messages if you do not vote
for me this is very bad i come
villains of the left will eat the
your children
if you vote for me a great advantage
million jobs if you notice it
irrelevant that the message is true or
less also because politics does not
never communicate true messages and levers
are always those or take the
case of very interesting cricket has
got a lot of votes
associating a big problem with a big one
pain to what the whole class
policy on which everyone agrees the
wastes of the cash and politics
swear the corrupt in parliament
etcetera etc. great pain to the
situation you want to change the problem
of his empire and that he is not associated either
at least the Italians do not perceive one
great pleasure a big plus a
great benefit from what will be there
situation of change because if you
I speak of renewable energy income of
happy degrowth citizenship
beautiful concepts but do not get excited e
they are not associated with that huge
nice thing you need to do that
that promise of towing to change into
that direction
there is no need to be a genre
it associates great pain to the situation
you want to change and associate big
pleasure to the situation in which you
I do not tell you it’s easy but it’s
absolutely feasible
children 600 demoniac children
imagine a battery of children
totally crazy on the first day of
school parents out of control
at a certain point the teacher arrives
mega super supreme begins to make one
I talk to my parents while in the meantime
all the children more and more crazy
they take it apart they need to scream
situation increasingly out of control e
I personally like most
of the parents we think here to solve it
or the army arrives to stop this
andrea crazy frugoli if not here
we do not leave the supreme super cup alive
of teachers continues in his
quiet speech and at some point
he says now we bring the children into the classroom and
I think about how you bring them children in
class that is, they do not even listen to i
parents think if they listen to no stranger
who has just come out with his
coat but she does not spring impossible
you look around pulls out one
bell started selling
forward like a minute with this
little bell all the children stop
a little bit curious that intrigued
moment of pause while they have that
moment of pause the mega prof
says something very simple children
you want to be bored here with yours
parents or you want to come to class
to read wonderful books and to
find out what the candies are
school in a nanosecond 600 children o
they follow her as if she were the piper
magical the wife of magician merlin
now we business people thing
we understand from this lesson that for
convince anyone to do any
thing
just three very simple things first
is to stop shorting the
situation you want to change some it
they call pattern interaction and may cry
they are very good at giving this
definition that is stopping with the
situation that does not suit you and in case
of teachers with bells or between
been that moment of pause
second step to associate a large one
amount of displeasure boredom pain
frustration to the current situation
to the situation you want to change in
case of children
if you want to be there with parents a
split the balls do well third step
very simple to associate a large one
amount of pleasure libidine desire
benefit benefit to the new one
situation the situation of change
go to class
wow and some stick and carrot joy
pain has been like this for a lifetime
many think it is a formula
secret and instead so simple and banal
then maybe it is difficult to implement this
another speech but the formula for
it’s simple to convince anyone or
you will obviously convince yourself to do
something
blockbuster you remember it blockbuster
but because in all the blockbusters there was
that unmistakable smell of foot
smell of pity because blockbuster
failed because they never associated
enough problem pain and brad alla
situation where they were because they did
helpful they were fine with their video
drawers their dvd and meanwhile not
they associated enough advantage
benefit to pleasure from the point of view
of the business to change go to
example on live streaming when
arrived netflix and when the market is
changed wiped out
or let’s give an example on the
Italian politics berlusconi has
built his career on two
very simple messages if you do not vote
for me this is very bad i come
villains of the left will eat the
your children
if you vote for me a great advantage
million jobs if you notice it
irrelevant that the message is true or
less also because politics does not
never communicate true messages and levers
are always those or take the
case of very interesting cricket has
got a lot of votes
associating a big problem with a big one
pain to what the whole class
policy on which everyone agrees the
wastes of the cash and politics
swear the corrupt in parliament
etcetera etc. great pain to the
situation you want to change the problem
of his empire and that he is not associated either
at least the Italians do not perceive one
great pleasure a big plus a
great benefit from what will be there
situation of change because if you
I speak of renewable energy income of
happy degrowth citizenship
beautiful concepts but do not get excited e
they are not associated with that huge
nice thing you need to do that
that promise of towing to change into
that direction
there is no need to be a genre
it associates great pain to the situation
you want to change and associate big
pleasure to the situation in which you
I do not tell you it’s easy but it’s
absolutely feasible
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