and at this point I would like to launch the lo
special guest who intervened thanks
to the initiative of css spa company is
joined the group coesia vi
I introduce a known face of sky tg24 one
person interviewed names of the
caliber of jeff bezos algor a voice
also known by radio montecarlo e
especially a successful entrepreneur
with start up as blogosphere gentlemen
I leave the park in marco montemagno
thanking css spa
[Applause]
[Music]
good morning everyone was one of the
welcome more sad applause of the
history if it must be redone
wait a moment for a moment
montemagno here we are day ok, how many
of you use a blackberry
ok no weird eh five years ago me
alive of technological and false events
the entrepreneur the tech world
the blackberry you remembered was the
our status symbol
when one said the push notification
it was something that really did
really cool
today it is no longer as digitized
faulty blackberry does not produce
more
how many of you mini survey before
I have many things to say to you and I look for them
of ze talking within 15 minutes how many
you have a cellphone right now
iphone or android on the hand ok
how many of you sincere go to bed with
the cell phone on
ok who the fuck but I do not know why how many
of you the first thing they do
morning the first thing is to look at the
cell phone or check the email
ok let’s do an experiment because I
I think that when we talk about change
It is not clear I tell you for twenty years
that I clash with trying to
disclose opportunities for
technology to companies and every time for
they think I do not know they do not believe me
sometimes I seem to be a comedian
because years ago I was talking about blogs and I was saying
look at the companies goes in their blog and
companies did not believe it was trump
we turned trump this here the new one
television my friends
we say it in many for some time is the
new television this here without
this object here trump from a ranged
no part without having facebook e
twitter that like to have the new york times
without paying the costs, however, what is there
I want to show this that we are all
much more digitized than what
we think
you take me out of your cell phone
second experiment on the fly
I did not see
even here, give me a hand in second
only if you do not pull it out thank you
you show it to me
ok at my three past in the person of
side
you felt that feeling inside
no, especially if he is not married and
never engaged in v it is rather me
I stab rather than art
my cell phone because because of this
object is now within us there
let’s take to the bathroom is less than a meter
away 24 hours a day like
consumers
we know it perfectly sin
that when we put the hat on
business we forget that this
world is now digitalized and we are
the first and we think that the tsunami
digital in progress maybe just touches
some we forget about blackberry
blockbuster you remember it blockbuster
somebody was blockbuster with
that stink of unmistakable foot
I do not know why it was so here is gone
blockbuster away from netflix kodak we used
solo and kodak disappeared as company was
a company was a colossus then the theme
and this according to me in the sectors like the
your there are two common places to be
explode
the first is the regulation is
the idea that as an industry is
regulated bureaucratized difficult
from the normative point of view either
hard to get in there I’ll do some
example, however, think youtube
at the beginning youtube how did the
traffic had if kittens videos
craft videos but above all had
a flood of copyright videos of
somebody else
people went there for that theirs
business model however I was doing
buy from a big one arrives to have
some numbers will buy me
big and that’s what happened
google for a billion and three has them
bought and at that point the problem if
they will not stop before opening the
market then discuss think or for
someone uses hoover and hall ok that huber
what does it do
arrives on the market plays borderline
because some rules for them do not
apply and maybe to taxi drivers that
they must have the meter all their own
regulations
a category like taxi drivers gets pissed off
he gets in the chair and goes to the square a
complain and this is the technique that
use huber to acquire new customers
have visibility plus 800 percent of
customer acquisition in London when i
taxi drivers took to the evil square
first by opening the market to discuss a
pol
apple has paid 0.001 percent of
taxes in europe and now rightly
the european union asks for the bill
problem is that now tim cook that the
of sits on 237 billion in cash 237
billions of cash with which you can buy one
whatever it is about the
regulation does not block all
great tech players
the second common place to dispel is
the size is true that the banks
Chinese and JP Morgan as a value
still at the top of the charts is true
but the fabulous stack five the hands on
apple google microsoft facebook anyway
still are worth combined say 3
trillion dollars and above all have
two elements that others do not have
number 1 develop the technology la
technology that we use makes them
eric schmidt of google said a bit
time ago in an interview gentlemen us
we know what a user has done
past what he is doing
probably what will you do why
we have our predictive models and in
more probably we know what
think this already object here that
we always know with us
more knows us more than ourselves
this is the paradox
in addition to the technology these gentlemen
have intentions are in the
intentions market
when i go on google and i do one
research and I look for what can be
best loan for my company
which may be the best solution
financial for my company
google has this data in hand and knows that
you are trying to solve a
problem
then i give you an example sorry if
tomorrow google or facebook google
launches the google bank
tomorrow we get up and on the home page of
google on our mobile phones everywhere
a beautiful writing appears hello mounts
nickname you want to open a bank account
with us
click here according to you sincere how many
accounts are opened or affrontanti or
few or facing because they have in
user data hand
this year in hand if facebook tomorrow morning
launches an insurance
in my opinion they do not sell all
data know exactly life and death
miracles will say it but how did they do it
collect all the challenged we have them
put inside us free for free we populate
the data of these gentlemen
in the moment in which I have the technology eo
intentions or the market and in hand
this makes a huge difference
in addition to the whole tech world we say ai
great players
then we have a plethora of new startups
that come out continuously
I live in England since I was
transferred use for example only transfer
wise someone knows transfer wiser ok
no one a couple of people the great in
Practice is an app where you do not pay for
children of bank transaction on
international wire transfers from the set
who like to pay more expenses are missing
no start up that right now
it is worth around a billion pounds
the market is learned so much
aggressive in airports with campaigns
against banks and every two minutes
new Italian startups are born
he was mentioned some on the fly so in everyone
the sectors hands form made by Italians
they took a round I believe 10 million
They have opened in London I am a robot
advisor as nat mag
there is Carlo gualandri who did in Italy
virgilio and then made digital play
a former from 120 million and has launched money
you manage your two purse of the
your family
I have just left in London
only online banks is ton bank
world every two minutes a new one is born
startup because because behind that
that people in generally ignore the non
jobs insiders ignore
behind it is an entire system that is
studied to earn on new ones
startup all the world of investors
of the silicon valley but now they are
everywhere they are typical investors
andreessen horowitz a seat from a
half billion dollars
they constantly invest new start-ups
up to take markets like yours
that maybe I’m still a little more
back
ok every time take why.com b nator
someone knew ycombinator
start up accelerator most famous al
world every year churns out at least 200 new ones
companies going to try to attack
any market
if it works it takes the market you think
airbnb in travel if it does not work
they invest in another and there is not
problem or at most are bought
from someone ok this is the sector in
which we find ourselves
the great tech players from above and from
bass
these new start-ups as you move
in this world
ok then there are no magic recipes
however, there are some precautions according to
important to me to consider
I’ll tell you some the premise is not
important this we are in a world that
it’s really changing
I have cited some examples but it is
changing completely and I have no
advantage to sell you my vision
evaluate it from you listen as if
went to see a doctor or a doctor
expert in eyes that gives you a vision
dc which I have been doing for the past twenty years
it seems to me that the world is working
going in this direction
then evaluated by you, however, in my opinion
the important aspect this the
change is not only on the level
digital a complete change in the
mobility
someone has heard of maybe
hyper loop is a new technology that
promises to send a person in twenty
minutes half an hour from Milan to Rome
now they are tested by dubai
1,200 kilometers per hour in this
otta capsule you do not know how to arrive
but they are working on this you have kg
mask tesla spacey hicks in ten years
he says he takes us to Mars in the
genetics
go see human longevity craig
venter is one of the most famous geneticists
to the world and they are already there today 2016
present yourself and they declare you that
they are able to increase their lives
30 years
ok or priest magic clip I’ll tell you
only then we continue magic clip
mark this in the next year
gentlemen in my opinion make a bang
magic clips have taken 5 600 million
investment there are all in and
turn overturn revolutionize everything
the world of interfaces of the
augmented reality virtual reality in
you hear about
ok how you move in this context
there are two strategies in my opinion
the first is to hope for me in 20 years
always seen that hope is never one
strategy are not your industry but
to me as a businessman he never paid
the second strategy and reinvent itself
now I confess this every time
I hear the word reinvent myself fucking me
comes the eczema why reinvent yourself and
really strenuous is a bloodbath
these this is the truth then one can
say no with a simple mouse click
in over I have my company but it is not
so you know I do not know
additions that then does not work but na
bat you have it in mind, and so the
technology who knows how to reinvent itself
it’s a bloodbath
but it is necessary and on the other side you
you have all my support and mine
estimate why you really are in one
complicated sector while the various
thomas that wonderful start ups that
I have reported you arrive and do not have the
your regulation and compliance
the policy and the bank of Italy that you
stop as soon as you want to do something
you are heroes from my point of view
because it’s not easy to make applause
it’s short for you but it’s true it’s true
some time ago I made a video if I did it
masto senato in italy in a male is
considered one of the largest
entrepreneurs the on mars who made paypal
at the beginning we say it was one of those
he paypal payment system there
you have a very good paypal but if he
he had done it in Italy there was
first six months under house arrest
it’s true no then he said no I do i
spacey rockets hicks to the first razeto that
put the public in the ground
chaff and blocked it understood it did not have us
the only public occupation in Italy a
casino make innovation
despite this there are a lot of
reality, some are in the room, maybe others
they are young startups that are born and
they make a lot of innovation among them
advice from my point of view that I see
work
the first is doubling considering that
even companies like google have in
this moment we say given out the
part of google development that is one
of the most innovative companies in the world
said no I create alphabet that is one
holding and innovation do not do it
within the company because google
It is designed and optimized for
monetize on adwords advertising ok
so they made a parallel company
where the search is done out in
substance always from google people but the
big companies are not meant for
be innovative are designed for
being efficient are not meant for
be innovative but to be
efficient so make out go in
outsourcing to have partners invest
in other realities, big clips
an example of the invested google
acquire new startups that have done
innovation makes a big difference
the second tip is what I do
reported jeff bezos the founder of
amazon
when he interviewed him a few years ago
I had the chance to interview so much
people jeff bezos steve ballmer
exactly on this stage when it was
the head of microsoft and founders of
youtube and many others but besos has me
hit in particular he received
he told me this anecdote of
when to launch the kindle called the
his number one at the head of the division
some books you remember that amazon
at the beginning it only sold books called the
his number one being and saying looks
we have to launch a new system for
allow people to read gods
books in digital non-paper this this
looks a little amazed and says jeff ma
have a problem so cannibalize love
the sale of paper books
exactly our business key award
business or in this sector that by now
it has become our world in everyone
the arguments
you’re trying to get every one
day out of the market or arrive
someone who puts you out of the market
in your place
choose amazon every day looking for
get out of the market by inventing
she solutions that they could put
out of the market some areas the third
report that I do and look at the
people to me it seems that in a world that
it goes towards total automation
Yesterday’s declaration by the CEO of
linkedin the site what you press
we use all we all are ok 5 million
jobs lost by 2020 and four
2,025 million years of construction work
that will go to jump in a world of
this kind where there is more and more
automation of any kind of people
more and more people are counting
formed motivated on the piece that really
create a relationship with customers who do not
who understood these these phone calls
automated customer care standards
of one who reads me of the robert stop but
that there is a relationship they make huge
differences also internally
sorry how to say you imagine going to
play at the Olympics
put on a football team with whom
you want to play with smart people
super strong or with a team where you have
the goalkeeper who every time says and not the
I will never pay this no this one’s own
I do not take it and the coach that the
first time training a team e
his life
but I put it all we do not want
have competent and knowledgeable people
have this level of empathy with
public experience will make a huge one
difference in the market because a
market full of intelligence algorithms
artificial will have a value
of the ever-higher human experience
to end this and we are tight
with the times
I see a great opportunity where who
see this digital tsunami see the
terror I for the job I do is
for what i saw in years in
every sector with companies that are
completely transformed with big
success
I see a great opportunity not
see tsunami I see a beautiful wave from
sor do for those who have appreciated well and
who wins in this topic is the
first that understands the fastest a
understand that it is not the biggest fish a
win on the smallest fish in the fish
faster to win on fish more
slow
I will thank you for your attention here
thank you
special guest who intervened thanks
to the initiative of css spa company is
joined the group coesia vi
I introduce a known face of sky tg24 one
person interviewed names of the
caliber of jeff bezos algor a voice
also known by radio montecarlo e
especially a successful entrepreneur
with start up as blogosphere gentlemen
I leave the park in marco montemagno
thanking css spa
[Applause]
[Music]
good morning everyone was one of the
welcome more sad applause of the
history if it must be redone
wait a moment for a moment
montemagno here we are day ok, how many
of you use a blackberry
ok no weird eh five years ago me
alive of technological and false events
the entrepreneur the tech world
the blackberry you remembered was the
our status symbol
when one said the push notification
it was something that really did
really cool
today it is no longer as digitized
faulty blackberry does not produce
more
how many of you mini survey before
I have many things to say to you and I look for them
of ze talking within 15 minutes how many
you have a cellphone right now
iphone or android on the hand ok
how many of you sincere go to bed with
the cell phone on
ok who the fuck but I do not know why how many
of you the first thing they do
morning the first thing is to look at the
cell phone or check the email
ok let’s do an experiment because I
I think that when we talk about change
It is not clear I tell you for twenty years
that I clash with trying to
disclose opportunities for
technology to companies and every time for
they think I do not know they do not believe me
sometimes I seem to be a comedian
because years ago I was talking about blogs and I was saying
look at the companies goes in their blog and
companies did not believe it was trump
we turned trump this here the new one
television my friends
we say it in many for some time is the
new television this here without
this object here trump from a ranged
no part without having facebook e
twitter that like to have the new york times
without paying the costs, however, what is there
I want to show this that we are all
much more digitized than what
we think
you take me out of your cell phone
second experiment on the fly
I did not see
even here, give me a hand in second
only if you do not pull it out thank you
you show it to me
ok at my three past in the person of
side
you felt that feeling inside
no, especially if he is not married and
never engaged in v it is rather me
I stab rather than art
my cell phone because because of this
object is now within us there
let’s take to the bathroom is less than a meter
away 24 hours a day like
consumers
we know it perfectly sin
that when we put the hat on
business we forget that this
world is now digitalized and we are
the first and we think that the tsunami
digital in progress maybe just touches
some we forget about blackberry
blockbuster you remember it blockbuster
somebody was blockbuster with
that stink of unmistakable foot
I do not know why it was so here is gone
blockbuster away from netflix kodak we used
solo and kodak disappeared as company was
a company was a colossus then the theme
and this according to me in the sectors like the
your there are two common places to be
explode
the first is the regulation is
the idea that as an industry is
regulated bureaucratized difficult
from the normative point of view either
hard to get in there I’ll do some
example, however, think youtube
at the beginning youtube how did the
traffic had if kittens videos
craft videos but above all had
a flood of copyright videos of
somebody else
people went there for that theirs
business model however I was doing
buy from a big one arrives to have
some numbers will buy me
big and that’s what happened
google for a billion and three has them
bought and at that point the problem if
they will not stop before opening the
market then discuss think or for
someone uses hoover and hall ok that huber
what does it do
arrives on the market plays borderline
because some rules for them do not
apply and maybe to taxi drivers that
they must have the meter all their own
regulations
a category like taxi drivers gets pissed off
he gets in the chair and goes to the square a
complain and this is the technique that
use huber to acquire new customers
have visibility plus 800 percent of
customer acquisition in London when i
taxi drivers took to the evil square
first by opening the market to discuss a
pol
apple has paid 0.001 percent of
taxes in europe and now rightly
the european union asks for the bill
problem is that now tim cook that the
of sits on 237 billion in cash 237
billions of cash with which you can buy one
whatever it is about the
regulation does not block all
great tech players
the second common place to dispel is
the size is true that the banks
Chinese and JP Morgan as a value
still at the top of the charts is true
but the fabulous stack five the hands on
apple google microsoft facebook anyway
still are worth combined say 3
trillion dollars and above all have
two elements that others do not have
number 1 develop the technology la
technology that we use makes them
eric schmidt of google said a bit
time ago in an interview gentlemen us
we know what a user has done
past what he is doing
probably what will you do why
we have our predictive models and in
more probably we know what
think this already object here that
we always know with us
more knows us more than ourselves
this is the paradox
in addition to the technology these gentlemen
have intentions are in the
intentions market
when i go on google and i do one
research and I look for what can be
best loan for my company
which may be the best solution
financial for my company
google has this data in hand and knows that
you are trying to solve a
problem
then i give you an example sorry if
tomorrow google or facebook google
launches the google bank
tomorrow we get up and on the home page of
google on our mobile phones everywhere
a beautiful writing appears hello mounts
nickname you want to open a bank account
with us
click here according to you sincere how many
accounts are opened or affrontanti or
few or facing because they have in
user data hand
this year in hand if facebook tomorrow morning
launches an insurance
in my opinion they do not sell all
data know exactly life and death
miracles will say it but how did they do it
collect all the challenged we have them
put inside us free for free we populate
the data of these gentlemen
in the moment in which I have the technology eo
intentions or the market and in hand
this makes a huge difference
in addition to the whole tech world we say ai
great players
then we have a plethora of new startups
that come out continuously
I live in England since I was
transferred use for example only transfer
wise someone knows transfer wiser ok
no one a couple of people the great in
Practice is an app where you do not pay for
children of bank transaction on
international wire transfers from the set
who like to pay more expenses are missing
no start up that right now
it is worth around a billion pounds
the market is learned so much
aggressive in airports with campaigns
against banks and every two minutes
new Italian startups are born
he was mentioned some on the fly so in everyone
the sectors hands form made by Italians
they took a round I believe 10 million
They have opened in London I am a robot
advisor as nat mag
there is Carlo gualandri who did in Italy
virgilio and then made digital play
a former from 120 million and has launched money
you manage your two purse of the
your family
I have just left in London
only online banks is ton bank
world every two minutes a new one is born
startup because because behind that
that people in generally ignore the non
jobs insiders ignore
behind it is an entire system that is
studied to earn on new ones
startup all the world of investors
of the silicon valley but now they are
everywhere they are typical investors
andreessen horowitz a seat from a
half billion dollars
they constantly invest new start-ups
up to take markets like yours
that maybe I’m still a little more
back
ok every time take why.com b nator
someone knew ycombinator
start up accelerator most famous al
world every year churns out at least 200 new ones
companies going to try to attack
any market
if it works it takes the market you think
airbnb in travel if it does not work
they invest in another and there is not
problem or at most are bought
from someone ok this is the sector in
which we find ourselves
the great tech players from above and from
bass
these new start-ups as you move
in this world
ok then there are no magic recipes
however, there are some precautions according to
important to me to consider
I’ll tell you some the premise is not
important this we are in a world that
it’s really changing
I have cited some examples but it is
changing completely and I have no
advantage to sell you my vision
evaluate it from you listen as if
went to see a doctor or a doctor
expert in eyes that gives you a vision
dc which I have been doing for the past twenty years
it seems to me that the world is working
going in this direction
then evaluated by you, however, in my opinion
the important aspect this the
change is not only on the level
digital a complete change in the
mobility
someone has heard of maybe
hyper loop is a new technology that
promises to send a person in twenty
minutes half an hour from Milan to Rome
now they are tested by dubai
1,200 kilometers per hour in this
otta capsule you do not know how to arrive
but they are working on this you have kg
mask tesla spacey hicks in ten years
he says he takes us to Mars in the
genetics
go see human longevity craig
venter is one of the most famous geneticists
to the world and they are already there today 2016
present yourself and they declare you that
they are able to increase their lives
30 years
ok or priest magic clip I’ll tell you
only then we continue magic clip
mark this in the next year
gentlemen in my opinion make a bang
magic clips have taken 5 600 million
investment there are all in and
turn overturn revolutionize everything
the world of interfaces of the
augmented reality virtual reality in
you hear about
ok how you move in this context
there are two strategies in my opinion
the first is to hope for me in 20 years
always seen that hope is never one
strategy are not your industry but
to me as a businessman he never paid
the second strategy and reinvent itself
now I confess this every time
I hear the word reinvent myself fucking me
comes the eczema why reinvent yourself and
really strenuous is a bloodbath
these this is the truth then one can
say no with a simple mouse click
in over I have my company but it is not
so you know I do not know
additions that then does not work but na
bat you have it in mind, and so the
technology who knows how to reinvent itself
it’s a bloodbath
but it is necessary and on the other side you
you have all my support and mine
estimate why you really are in one
complicated sector while the various
thomas that wonderful start ups that
I have reported you arrive and do not have the
your regulation and compliance
the policy and the bank of Italy that you
stop as soon as you want to do something
you are heroes from my point of view
because it’s not easy to make applause
it’s short for you but it’s true it’s true
some time ago I made a video if I did it
masto senato in italy in a male is
considered one of the largest
entrepreneurs the on mars who made paypal
at the beginning we say it was one of those
he paypal payment system there
you have a very good paypal but if he
he had done it in Italy there was
first six months under house arrest
it’s true no then he said no I do i
spacey rockets hicks to the first razeto that
put the public in the ground
chaff and blocked it understood it did not have us
the only public occupation in Italy a
casino make innovation
despite this there are a lot of
reality, some are in the room, maybe others
they are young startups that are born and
they make a lot of innovation among them
advice from my point of view that I see
work
the first is doubling considering that
even companies like google have in
this moment we say given out the
part of google development that is one
of the most innovative companies in the world
said no I create alphabet that is one
holding and innovation do not do it
within the company because google
It is designed and optimized for
monetize on adwords advertising ok
so they made a parallel company
where the search is done out in
substance always from google people but the
big companies are not meant for
be innovative are designed for
being efficient are not meant for
be innovative but to be
efficient so make out go in
outsourcing to have partners invest
in other realities, big clips
an example of the invested google
acquire new startups that have done
innovation makes a big difference
the second tip is what I do
reported jeff bezos the founder of
amazon
when he interviewed him a few years ago
I had the chance to interview so much
people jeff bezos steve ballmer
exactly on this stage when it was
the head of microsoft and founders of
youtube and many others but besos has me
hit in particular he received
he told me this anecdote of
when to launch the kindle called the
his number one at the head of the division
some books you remember that amazon
at the beginning it only sold books called the
his number one being and saying looks
we have to launch a new system for
allow people to read gods
books in digital non-paper this this
looks a little amazed and says jeff ma
have a problem so cannibalize love
the sale of paper books
exactly our business key award
business or in this sector that by now
it has become our world in everyone
the arguments
you’re trying to get every one
day out of the market or arrive
someone who puts you out of the market
in your place
choose amazon every day looking for
get out of the market by inventing
she solutions that they could put
out of the market some areas the third
report that I do and look at the
people to me it seems that in a world that
it goes towards total automation
Yesterday’s declaration by the CEO of
linkedin the site what you press
we use all we all are ok 5 million
jobs lost by 2020 and four
2,025 million years of construction work
that will go to jump in a world of
this kind where there is more and more
automation of any kind of people
more and more people are counting
formed motivated on the piece that really
create a relationship with customers who do not
who understood these these phone calls
automated customer care standards
of one who reads me of the robert stop but
that there is a relationship they make huge
differences also internally
sorry how to say you imagine going to
play at the Olympics
put on a football team with whom
you want to play with smart people
super strong or with a team where you have
the goalkeeper who every time says and not the
I will never pay this no this one’s own
I do not take it and the coach that the
first time training a team e
his life
but I put it all we do not want
have competent and knowledgeable people
have this level of empathy with
public experience will make a huge one
difference in the market because a
market full of intelligence algorithms
artificial will have a value
of the ever-higher human experience
to end this and we are tight
with the times
I see a great opportunity where who
see this digital tsunami see the
terror I for the job I do is
for what i saw in years in
every sector with companies that are
completely transformed with big
success
I see a great opportunity not
see tsunami I see a beautiful wave from
sor do for those who have appreciated well and
who wins in this topic is the
first that understands the fastest a
understand that it is not the biggest fish a
win on the smallest fish in the fish
faster to win on fish more
slow
I will thank you for your attention here
thank you
Please follow and like us: