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Brexit Marketing


the break sit is a textbook example of
political marketing
regardless of whether one is
agree or not with the vote we see the
six marketing techniques the bike of
marketing used in this case for
bring people to vote
the exit from the European union strategy
number one is a great classic the
fear in the case of the break site
fear of immigrants used fear
of the looks that these arrive and there
they take their jobs away from the fear
in political communication it works
always in any sector in any
country
bush with weapons of mass destruction
either you are with us or you are against us
the clinton right now appeals
to fear if you vote trump is dangerous
you will say but how it is possible that we are
so stupid to make us fooled
still from any shaman you come with
the fear of the moment if you do not think about it
It is not strange at all
we are on this planet as homo
sapiens sapiens only for 0,001
we have 20 percent of the time
generations compared to the invention
of science we are not at all like that
rational we are not at all so logical
we are a little stupidotti number strategy
two is to always identify a
You must always have someone against you
which to fight in the case of the break set the
enemy was the European Union
just about any Disney movie
he has an enemy there is always the witch
bad
that is, the bad and any campaign
politics must always have an enemy
think of Berlusconi the cricket communists
the parties trump the whole world
all fucking days to my friend
the man once I have identified the
enemy strategy number 3 is us
against them
I was talking to some people who voted
the liv to go out and the feeling is one
feeling of great union we are there
we did it
a bit like fans who come together for the
their favorite team when they win the
team of the heart are the big ones
winners and when they lose they are theirs
defeated and cry
the same mechanism the detail of the
strategy of the union that often escapes
is that it lasts only until the fly
after the vote, those elected are united
close tight with power while
instead the poor people are poor
Citizenship that voted Divide et
the union prevails, then we do not care
first technique number 4 that of the average
surfing in practice today communication
politics relies on a huge bug of the
average
we have already talked about it in another
video but in a nutshell the media
they need to do views to do
views I need news that they are
more and more shocking with the penti
I always need stuff
new that can not be the same as the
day before and at this point the
paradise of political communication
what I do tiff lodoli fill every
day of shock news that make the
titolone of your site of your newspaper
who cares if there was the news
but in the meantime you make more traffic and in the meantime
make more revenues in the case of the break sip
news shock anger saw a tide i
immigrants will arrive and will surpass us
women boom is true is not true there
they are statistical data yes no dictating
number 5 emergencies urgencies
in the case of the referendum it was easy there
a dead line or vote within this
date and we decide now
or later it will be too late if you think about it
in the case of the total break site
contrast with reality because for
Article 50 in any case then owes us
be a notification to the European Union
from there the procedure to exit e
then at least two years minimum is spent
day after the vote everything is wanting first
nothing happens but a
communication level I have to put
in the heads of the people it is
absolutely urgent is a bit like one
groupon landing page when you
put the clock that tells you
attention only 33 seconds left up
at the end of the offer and we only have 5
digital ebook remaining digital self
because it will only be five then not there
we print more than the number 6 technique
another great classic and lever
on emotions and not on facts
people buy
and vote based on emotions not in
Based on the facts, it is curious that the
day after the vote on google trends uk
of the United Kingdom the second most research
wanted was what is union
European research probably done both
from those who wanted to arrest both by whom
he wanted to go away but fuck first and vows
then you inform should not be the
contrary
Well no it’s never the other way around it
you know the saying the mass does not want
understand the mass wants to believe here
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