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Affascinami!


the American anthropologist the phisher
supports after decades of research that i
our brains are biologically
structured to fall in love now you
you will say a genius of research there
I wanted decades of research to propose
American to tell us that our brain
right from the beginning because it is important to say
you because it’s important because
means that for a couple of years the
our brain is obtangled for
allow us to evolve in other words
all the chemistry of the ski is released
mica brained ide to ensure that not
we think about all the consequences of what
then means having all the children
things do not sleep messy things but various
we only think about how much I love you
madly in love this is a lot
interesting if we think about it because it does not
we fall in love only with people but there
we also fall in love with products this is
the bastard reason why if one creates
a big I take a big brand of
success people become followers
there would be no other reason if not
so one has to buy a pair of
shoes that cost 200 euros worth
of the product pro maybe 5 euros and beautiful
the other 195 euros what they are
are the value of the brand you are paying the
fact that a brand makes you feel in a
sure you’re paying for the fact that one
brand makes you feel more charming
you are paying for the fact that a brand
has fascinated you book recommended them
on this topic sassi fassi nate
hoc sliding set that explains well I have to
say in a simple and useful way I think for
all of which are the tactics used for
to fascinate only in essence 7 ve le
I say and then if you read the interest
book if not a law from what
transmits a company that we really love
a product that we really love
one of these seven things innovation in
in the super vision of the future
think of all the tech companies there
transmits passion thrills us with power
prestige designed for all companies in the
world of luxury credibility mystery
or what the old sally
calls alert in essence those brands that
they leverage that characteristic of
efficiency monitoring organization
think about the fitbie I keep you updated on
how are you on how much you sleep how many calories
nice text pyrolises to read too
quite practical two considerations
that we bring home anyway to the
flight the first in extreme super synthesis
zipped and that in the end the big ones
companies or the great products they sell
more that make fall in love more
they are those who do not sell a product
a service sell an experience
the other consideration on which there is
I leave for this video is that often
it is not easy to become better than
to all products services people
present on the market but from the point of
view of communication is not
necessary to become better is
need to be perceived as different
different and easier than to become
best
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