I was reading this article
beautiful on amazon on the sumo blog
went to see is super thorough
very detailed and concerns the technique
used by amazon to communicate better
sell better in general as you
they move to create this mega empire
carry over 5 considerations after the initials
starting consideration is that amazon
invoiced 30 billion in 2010 has one
estimate of 300 billion in 2020 what
curious that known in this period and that
all focus on the problems
of work within amazon all
these aspects are right here for
charity but nobody stops a second
analyze what these are doing
gentlemen to bring traffic to the site e
to monetize and then we do it to 95
useful data from the article that I mentioned
I hope the first is interesting
it’s about online advertising that they do
for example on adwords
amazon right now targettizzati
rka 6 million keywords and year
about 6 million advertising messages
different to make them more effective
possible make a thing called
dynamic keyword insertion with adwords
in practice when you fan and search e
look for bottles of chocolate succeeds
amazon advertising message with
written by looking for bottles of
fantastic chocolate go here the link
points to a specific landing page
personalized for that topic with
a whole series of limits of that
category that probably interests you
the second technique of amazon to be made
crazy numbers and their ability
anti sell at a loss for example
with kindle they lost 500 million
dollars to make two billion
turnover on other services that there
I’m around so-called technique of the oss
we have already talked about this in another
video third thing I had marked theirs
ability to convert to a large one
user a person when he arrives on
product page
the masters are killer killer here
of the conversion study a page
of an amazon product and see that
in it says everything there is social proof
with
the stars how many people bought
those products the price is always
thought to create a perception of the
best value in place to sell am
product at 100 today is at 92 scarcity e
urgency always present on the page then
they have their famous one click button
they take away any type of clutch
compared to the purchase, everything is
expertly seasoned with up-selling and
cross selling always try when
go under to sell you something that
it costs more or sells you something
you look like this when they say who
he bought this he bought it maybe
along with this fourth quaint product
what they do very well to sell and
the whole sequence of mail marketing
when you buy all the emails that arrive
after they are thought in a very clever way
to try and sell you later
something else loyal to them
that’s very good studied in
those 6 7 mil that they always send
standard but customized for you is
the last consideration but go to
read the article there are others
they are much more in-depth compared
so to these quick and raw cues
prime for amazon is a car from
money not just for the people who pay
the subscription and therefore is a subscription
appellant to the money that fall into
continuation without being a purchase
one shot but above all because one
person who buys raw buys three
times more than the person who
the other crazy data is not subscribed to
raw and having a rate of
crazy conversion they make you
try the traiana the trial period e
then a stuff like 73 percent of the
people buy that point first anyone
sells online can not go to
study amazon and close with a sentence
read in a presentation by jeff bezos
once and said amazon does not want to
to earn when people buy
one of their tools you think of
example to the kindle amazon wants
to earn when people use i
their tools
beautiful on amazon on the sumo blog
went to see is super thorough
very detailed and concerns the technique
used by amazon to communicate better
sell better in general as you
they move to create this mega empire
carry over 5 considerations after the initials
starting consideration is that amazon
invoiced 30 billion in 2010 has one
estimate of 300 billion in 2020 what
curious that known in this period and that
all focus on the problems
of work within amazon all
these aspects are right here for
charity but nobody stops a second
analyze what these are doing
gentlemen to bring traffic to the site e
to monetize and then we do it to 95
useful data from the article that I mentioned
I hope the first is interesting
it’s about online advertising that they do
for example on adwords
amazon right now targettizzati
rka 6 million keywords and year
about 6 million advertising messages
different to make them more effective
possible make a thing called
dynamic keyword insertion with adwords
in practice when you fan and search e
look for bottles of chocolate succeeds
amazon advertising message with
written by looking for bottles of
fantastic chocolate go here the link
points to a specific landing page
personalized for that topic with
a whole series of limits of that
category that probably interests you
the second technique of amazon to be made
crazy numbers and their ability
anti sell at a loss for example
with kindle they lost 500 million
dollars to make two billion
turnover on other services that there
I’m around so-called technique of the oss
we have already talked about this in another
video third thing I had marked theirs
ability to convert to a large one
user a person when he arrives on
product page
the masters are killer killer here
of the conversion study a page
of an amazon product and see that
in it says everything there is social proof
with
the stars how many people bought
those products the price is always
thought to create a perception of the
best value in place to sell am
product at 100 today is at 92 scarcity e
urgency always present on the page then
they have their famous one click button
they take away any type of clutch
compared to the purchase, everything is
expertly seasoned with up-selling and
cross selling always try when
go under to sell you something that
it costs more or sells you something
you look like this when they say who
he bought this he bought it maybe
along with this fourth quaint product
what they do very well to sell and
the whole sequence of mail marketing
when you buy all the emails that arrive
after they are thought in a very clever way
to try and sell you later
something else loyal to them
that’s very good studied in
those 6 7 mil that they always send
standard but customized for you is
the last consideration but go to
read the article there are others
they are much more in-depth compared
so to these quick and raw cues
prime for amazon is a car from
money not just for the people who pay
the subscription and therefore is a subscription
appellant to the money that fall into
continuation without being a purchase
one shot but above all because one
person who buys raw buys three
times more than the person who
the other crazy data is not subscribed to
raw and having a rate of
crazy conversion they make you
try the traiana the trial period e
then a stuff like 73 percent of the
people buy that point first anyone
sells online can not go to
study amazon and close with a sentence
read in a presentation by jeff bezos
once and said amazon does not want to
to earn when people buy
one of their tools you think of
example to the kindle amazon wants
to earn when people use i
their tools
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