and for 15 from the graphics for you why
you say infor books is not nice to what
evaluate the aesthetics of a logo because
however there is always a keen eye
which generally works there is usually a
bit of professional deformation
studied many years architecture and
designer then after doing network we say
has changed a little but in reality it is not
changed because anyway but what do you look at
that is, if I look at a place I don’t understand
anything
that is, I cannot understand whether this
it looks like a nice logo because michael
jordan michael jordan maybe i don’t know if
there is some element that looks yes
then first of all there is what must
you must understand the logo, but
almost in transparency therefore what
emerges if there is a trivialization of the
that is, the logo immediately understands you
immediately communicates a superficiality of the
research that tells you that even the
underlying business could say
have the same problem
I believe there is a little this concept
of business design as I call it
business by design ie the fact that the
business you have to substantially
draw you have to draw as if as if
it was a design object as if it were
a space to live in
so it’s not like you can think how to say
that the external envelope is like this and then
later inside it really organizes
basically if the outer casing is
hurt even in some doubts
there are no cases you can have
different because there are cases of
marketing in which a brand maybe a little
amateur actually close to the public
because however its target is a
audience that likes this
materiality and therefore probably there is
a certain closeness and in recent times
we have had some examples of this
in short, things that were not
particularly studied but anyway
they proved a bit like saying that
under the thought he didn’t have all this
depth but actually it was cool for
this reason so then I don’t know after
now in specific cases you see it and it is not
that
we can all have the same
objectivity in seeing things though
I believe this is what you do anyway
from the name of the brand understands if there is a
deep thought with a laterality a
let’s say sideways thinking that it succeeds in
make you understand that there is not the same
however, there are brands
which are absolutely unrelated or random
are due to the life of the company and
so the classic airbnb is rich and born
a work for the fact that I don’t know maybe
the bed was inflated and therefore not a
bed and breakfast but then after the
But the inflatable mattress has nothing to do with it
nothing to do with the fact of renting vacation
short no in the night they did die
zuckerberg’s declaration is six
sought on made the great announcement
he said from now on
we do focus on
privacy and private messaging
then I thought that was a genius zac first
he said privacy does not exist and is alone
we share we do nano connect and
now he says to the right instead we do
only privacy lives private statistic that
it’s probably the trend but let’s say a
trend induced by what happened
it’s just a trend that is like him
had we say since there was this
strong shift from
public sharing to messaging
the stories and no, and most importantly to
stories
how to say in time and then to the fact
which scripta manent is not worth even more
a problem no because you anyway
however you do things and tell them and
personally 4 to watch them then free
all , however, even by a major one
relief and so he saw this
shift in the fact that in the end how
there was at the beginning that the circle of
your friends on is not the one you have on
facebook but your phone book
already therefore the difference makes facebook
whatsapp that at the end of the realms are there
those who are in the contacts are not
those who answered ok I accept
friendship no and this was the
switching to very powerful messaging for
which in the end you are the real community ce
you have it in the groups of friends that is not
that’s where things happen where
common who is a little more private things in
a very small circle has seen that
the stories is making crazy ramp
starting from instagram which he then had to his
once we say follow snap and then
be warned that they are dealing patient seas
are now of steno that uses them however in
of numbers are big in the sense they are
declared are big yes yes yes tant’è
true that now they have moved when
that on the profile of the person you see the
history and if there is but you do not see
the deepening of the profile and this
I believe he helped not for the parà
end also depends a lot on the yuixx not
You know where you lead so no
surely he read the data he made
this attitude has seen the
message protection that
enabling the voice is vital
because in any case it is in a world in which
how to say
spying indiscretion on the part of
liberal governments or situations
also tell of cases of software that b
make sure they spy on the phones
furnishings
the fact of giving security in one
things in my opinion really
inalienable which is the right to
privacy in communication
interpersonal that I believe is the thing
to which we must all strive
totally already the problem as it is not
much of the data sold for the purpose
Advertising
paradoxically when the
problem is really about the invasion
of the privacy that I know in the sense that I know
what did you say?
I can how to react accordingly or
blackmail you this thing accordingly
an increasingly strong sensitivity e
so nothing he said so far we are not
been like saying so famous or for the
respect for the practicing privacy said
a phrase like that
now we change the regime
let’s integrate the back and the
messenger let’s say we hold and
we click everything like whatsapp and I believe
that is a message that surely
meets meets the public and the other
end by the end of the year said that
release the tool to delete all
your story on facebook at least that
that’s what they said to help
let’s say secondly this is a key
on one side there is the advertising part of
facebook works great
that is, it is at least an instrument for me
incredible and in my opinion there is this
confusion between the possibility of using i
data anonymously to make a
advertising communication that
it really makes sense and you don’t break
balls
just as he broke his balls for
decades of television and radio and i
6×3 with communications totally in
detect mantra and continuative
asphyxiating you say but I don’t care
just nothing and continue to propose me
understand the trick for women and am a
man that is and therefore we have lived
a story like that and today there is the
possibility of having an advertisement that
it really makes sense to you then that
it is a positive fact but a often the
confuses with the will say yes like the
advertising is based on data then not
all right
no you don’t think there’s this pro here
court
you hear I actually work
on online advertising that
clearly it is not
that is a very interesting job
we started very early because if
we don’t miss the first banners we have
in fact in 96 when they didn’t exist
still the calls made were made i
calls for in the sense that when we have
started giving connectivity in 95 in
dial up and we did the first le
first home page the first one that is a thing
a yahoo like no other hector and the
link so on
there was the theme of trying to understand how
give each other visibility among others
website that there were some who in short
that time and so let’s do a little
server that actually did nothing else
that show bans and tell clicks
what happened we started a
defining banner formats is missing that
time was master banner at 468 for 60 that
now basically the most format
small property at that time was a
form to the largest of the desktop
intrusive intruder and date would now be
little rosi on a page and so it is and
so it’s a life that will look day on
this thing I agree with you when
you say that in the end give an advertisement
relevant considering that advertising
is necessary to keep the network free and
neutral because it is one of the few
tools we have to be able to do in
so that the network remains auto
sustainable and above all can
to imagine
how to say about network initiatives that
in short they are not at zero with the accounts
because in alternative you have to do only
things to subscription or payment in short
which however very often have
difficulty
so let’s say the whole world ad fund ed
let’s say he lives thanks to
advertising revenue has been changing
it is refined with the data
the data must obviously be
anonymous, however, where it is anonymous it cannot
can only improve this type of
experience and paradoxically we have
spent a lifetime just to see
irrelevant advertising during breaks
no advertising only for females
views from males advertising only for
macho advertising female I don’t know
as to say for age groups
absolutely unlikely then
they held in front of the television
see things that don’t
of which we care absolutely nothing
and there was not a lot of complaint no
now actually the network as
leads people to express themselves
so many times when they might
also keep a few for oneself
considerations a little banal this
however, this leads to an expense e
we have an experience in this
period we are campaigning for
blisters and we’re all pretty blackbirds
laugh at least some of the campaign of
start-up company that makes me laugh
do the first two things is that if
one campaigns as we are doing
we fundraising on a project
where then you go and evaluate if you like it or
less at that point it is incredible that a
user comments of advertisements without
never however enter into the merit no and
like when I told you yesterday I posted the
riccardo giacconi video he made
an exit from six billion and honestly not
I know so many we did is that neither
from 6 billion and if you go in the comments
there are people who say this but here
but what the fuck do companies do again?
technological but come to work here
understood the people out of their minds
and yet the other aspect that makes me laugh
is that one can also close with there is
the famous as they are called the cross
yellow aut aut sacrosanta that not
we had in the television unfortunately
he clearly say no you don’t do me
see more that you can do well
hag rattle lipsticks that I do not
they are interesting and instead I am caught
maybe a thousand I’d vole Mastrota
had the jaxa genre I didn’t see the
problems that you would never have looked at
the nice thing is that they are all people
precisely that they typically contradict each other
in the post itself that is, maybe they say
really very prepared in marketing
but they don’t know that paper can be made
or they say but this campaign is not
working because it shows me something
ten times maybe they don’t know that
facebook does not allow frequency hcap e
so they look like experts but they are not
the problem for example of facebook that
should refine is what I can’t
let me opt out for someone else not
and then I simply created it if
a nuisance of a banner I could say
sorry to this person not to do it anymore
break you can’t do this thing here at
these no the person can proactively
click in others are a little
tutorial there is a cross on the banners in
general for the network there is one thing that is
it calls choice that allows you to
choose no if you give the data with the cookie
don’t let him hide certain advertisements
hide celtic advertiser and therefore
this generally allows you all
well they should have macric
practically a small cross each year
where you go to do this action on
facebook in particular on instagram ci
are three dots where you deepen
go and hide I like this tutorial
as scholastic of the pretty e
hide those that come to
short concert page, however, according to me s1
and so ignorant he does not deserve it
knowing how to hide in the station is right
that you continue to see them like this at least before
or then you will understand will be forced to
study a minimum of three this story
also comment wrong we have
also seen in how it has been transformed
politics in general
opinion on things opinion on
our opinion on the vaccines
global warming that is to say the end
my fear that if you continue to
leave this rust
inside these we call rust i
off topic comments
unethical defamatory no how to say of
eternal that are not functional are
those that if you meet on the street don’t
they make you such a thing however instead
they allow themselves to do it because they are
behind a keyboard no if these things
leave my fear there a little too
like the rust slowly accompanying a
all and in the end you get that
situation for which it seems that the internet
let far west ham hull far west where it is
destroy the Internet instead
I have always seen Babini but I believe everyone
we see it as a tool of
democracy and almost also equalization
of knowing why I can to mine
reach really everything has a cost
very low and this freedom
paradoxically it comes put it
threatened by these people who in
somehow they talk nonsense or
however, maybe they are also right
first to the frog bodies deserves however I want
say do not make a constructive argument
do you think are the platforms that
they have to come up with more tools
sophisticated in a social scor
we talked yesterday about the concept of karma
where you based on how you behave in
your comments
you have a score an evaluation that is not
the same thing if one takes every day
and insult people for example or if one
instead he puts out gods every day
constructs thought considering that by now
there is the semantic speech recognition
he has made giant strides ie there are
a whole series of elements where also
on a scale you can understand the content on
context and evaluate and give at least
a score is at least a 13 thread looks
sort comments by default scrolls
the carlo commentator
commentator at that point you have one
quality even in the best commentary if
no and now there is a little now there is a
attempt on classification for
relevance no or still logical role
analogue by relevance or all
those relevant if I’m not mistaken come
discarded some hot topic ads
those who are now risen post the
usual g
to be nice and say looking
to make fun of teasing
an advertisement
I don’t know I believe that like in all
democracies also in democracy
of the network should be a little
men who equip themselves and who
tools must be powerful for
try to exercise this democracy
outside the topic of the authorities
judicial you could say no to
end take my friends that is
stalking means 7 for 10 times me
continues to vilify ie I mean I go
in the power of attorney and I propose let ‘s say though
it’s not that one gets to do something
of the kind for a person who maybe has
just need affection that you’re putting
insulted them it also finances to understand
no then when you meet them or when you
you see that humanity is various no there is
what maybe I think is bad
what he unlocked ie not then
but I call it a career
r8 and lucia embrace everyone
we need a hug every
so much all things that I thrill hugs
free of reja but when i’m down by
morals are through so comes a
fury does not exalt others for
everyone has their reactions
then he donated things to be done but I we
but not at all actually me
I would invite everyone to exercise I know
maybe it can also be an unpopular
I’ve been talking about it for the last ten years
so many times I think we need banner e
the people that somehow are
negative for our life
no that is if one criticizes me to increase
no or to let me notice something with a
way of doing let’s say non-threatening goes
well but if one simply owes me
say no in a defamatory manner
sentence now I particularly not
it happens so much for now together I have to
apathetic notes and cakes and not even ajax for
nothing is a question also of
statistic in the sense that you maybe know
as I told them the motto of the numbers that a
come back to mind there is your 1 for
a hundred of heather that are so many six
so much so anyway a person
who have a stomach ache or people
that have
need for affection and so the point that
in the end you have to banner the point ie
in the sense that if you what you do when
in a circle of friends not atp
agree with one whenever he has it
met etc. and argue what you do not
invite him more points sought to
I don’t think you have changed direction
want every day to confront
with one that you fame that you are
together he begins to take you to evil
words in public that it is
just one thing is there
ni tools usually hide
tools are hidden us place when
you have a person who particularly
note the of every day on
notice board maybe hide mail for 30
days then when it re-emerges if you render yourself
I realize that he is not even a wolf anymore
I am born if we remain at work though for
for you to work will occupy two hours of
two people do for people in
network in my opinion is a way to make people understand
to others also that is an environment that is
not because the network
you can do what to do ie I mean
no however like in real life there
they are limits that also because now
it’s not like that anymore on any platform
indeed the limits will always be more and more
high that the platform imposes is a
a bit tricky because in the end
no absolutely cetana corporation
so to the interest they are
different though they have tools
to us users to do so
say that you can exercise as you say
our choices that they are an animal for is
as if we are here talking now
one comes and starts screaming or a start
to look for menardi and that is simply
one says let us talk then what
you have to say not where you want but not
break with this context
I think this is a bit mine
I don’t know how to go by now
so I never did because then people
I am not so I believe
often represent no maybe not
we must immediately say something there
would miss anything else
but what for a party taken to
rivals sees for example a campaign of
crowdfunding says
I don’t know just an inconvenient thing about
made to collect money for one
start up which you want to do instead
all the entrepreneurs seem to me
absolutely unlikely to see or not
you understand who you are where you are you have to ie
no or people you go to see
these say eh but like these
sailing technologies where the sides to that
than to see maybe a company of
consulting haiti let’s say 1989
and have a very insight into things from
drinking always affects commentators
how people are willing to lose
time to write even so
deepened any kind of
reasoning and malice and of
provocation and how much it is not
willing to spend even 30 seconds
to deepen a topic before
comment or listen to a video before
have the arrogance to comment on this
it’s the coffin dose but let’s say this point
is we dedicate time to build
inform us if and comment only later
I really think that I am
the various feed filters will change a
part that the field just also
marchetto I see that you move everything on
stories and it will be interesting to see if
the quality of the content will not go to
degrade with the fact that so much does not remain
and therefore he had what is on the road
equal mail no so goes in 24 hours
and so already the feedback is doing
cag at the moment any field of
any social and stuffy stuff
at that point if you were not temporally
also a duration of crm traits is there from
ask yourself this because you actually do
the fastest fruition a little
to the east arena but his is known is
actually a little lighter like
facebook has this theme to us
put a little more head to make one
conversation so I would mind
self
the concept of the
old forum however ethically 1 st
discusses and exchanges opinions and
it all became simply image
and caption is very light I don’t know how
think of it and a bit of a trend I think
too much where in the states the people
all the visual food is wanting
they are doing so or even those
who do a job maybe not
requires particular concentration
they are there to pass the time the fact is
that if you see the lives of others
which however are lives that in turn
depicted in a very manner
simplistic no and then then at the end
it reduces everything and then if you remove it
reading take away a process of
processing of that processing
cognitive and also of imagination
because I have to read imagine
then something visually mine
brain does a lot of work
interesting stimulating if you instead
mila is only image image image
so I really lose this part
completely as galimberti noe says
which says 6 few words in yours
vocabulary to the few thoughts in mind
there is the word number available e
becomes less and less you can’t think of
easy no this is the basic concept is
made to go on obvious emoticon
that says it quite long and the fact
that the shift to instagram is a
some says that’s another thing is the
part
the business model and what is the
business model
if facebook moves in that direction
that ‘s why it can’t be a model
asus creation if it becomes messaging
private part of a star where it goes to
end up inside there is a girl and
ecommerce are the hard even in the
messenger now in history obviously the
sales part because anyway if
Chinese social networks and it’s all ecommerce in st
I saw that he will still throw out
their products were out of them
product to buy directly on
install itself is also to pay for
exchange ease on the match messenger
this will be the most natural thing to do
the orgy, however, you integrated there
inside you will be able to see theirs
crypto evaluates on this yes probably
as a model
how to say as a secure model e
fast to move from clouds
on the other hand the coherence I don’t know now
well as it will be treated 19th century act
with their christ or with an equivalence
such as not to have this will be a bit of a
regulatory theme that you imagined will be
facing no because then in the end every
country will have something that maybe level
global
if anything, they are global crypto
probably and some wallets that then a
one point is the time to
exchange often euro dollar let’s say
it only happens there probably could
be a road then a ver
it spent in synthesis was a alla
platform in this case would be for
the platform is enough so that
becomes a global banking system for
27 billion now if I’m not mistaken the three
combined
facebook apparently are perhaps what I
the number is very high the number
therefore objectively a system
global banking system for payments
micropayments definitely a model
that could really have assets
awesome 10 he buys
something else actually marchetto
on that front there maybe he doesn’t need
of nothing in particular because they already have
yes with a technology on a blog chain
nice solid could be done
brown I’m thinking of that for the first one
once there is a situation where it is not
having said that if a new startup emerges
that makes numbers at that point for sure
marchetto buys it or buys one
of the usual ones because maybe type tik tok
they are the Chinese they say name but we go up
for our facts
so this is the first time there is this
displacement yes and then there is exact then i
Great Americans don’t know they have no limits
to growth if not
the eastern area to understand
precisely how China will move and everyone
the connected countries
But like you said actually the
flat facebook with its platform
really very powerful I have to say
that despite having taken as saying gods
bei the bay from a bag
now it is quite clear that he will return
to previous levels because
actually to the world where
people spend most of the
time
so this is unmistakable the other
important area also to observe the
future and the professions of the future e
gaming because there actually with the
reduction of working hours with
the increase in our free time with the
income not necessarily
will go up a lot video game becomes a
what one of the most funs
that is, he did it in the sense of like
spending per hour on your entertainment is
really very low considering that
officially it’s free for many free to
play
then Latin then it is exact then
later if you want to compete if you want to go up
you buy things and so there’s a nice thing
market also bay
but let’s say that the one we say the
our free time then now splits
among the netflix world of the spotify world
the world is gaming and the world
obviously you’re commenting on one
what are you going to do on ipad can stand at
comment on the pro cales in front of that if
note it is no coincidence that reed hastings
netflix 19 our competitor four
nights sleep was formed no why
for me but the biggest problem with me
the turned on this is to return to the point in
which I sleep at around zero
she saw 50 million users ad
it was crazy my mom that i
numbers that incredible phenomenon and talks
of a moralization on their own games
because there is this need to play
the same thing all together that is
really took off
that is, if the kids really all go
in one direction at some point yes
change direction everyone knew lions
the paradox is that while lg place
number I saw a benchmark of rates of
start-up growth from zero one million
of users
if you are your start up as far as we are
let’s do our first 20 thousand
users and type numbers are just mine
users and two and a half years do not know but
it is already phenomena of the event
instead lines 8 hours in videogame surpasses
lights up if the incredible you have
made another ex ina meanwhile with thanks
thank you thank you
look good I must never say the former number
177 as you have done our own
we say that fortunately things are happening
they went pretty well
in spring the ice is what
did viral eyes exactly called
so because it started in a period in
which video seeding
it could be a road we have it
the name kept for affection
the theme of the realization of the
contents starting from the video memories that
in 2015 2016 a little this thing
of the fact that some videos for
try to give it viralization must
be videos of course that have a
virality factor because interesting
because you want to show your friend or
family and so maybe you share them
then the fact of starting a video
of a certain because maybe he had these
features where he foresaw the fact
to be sown in various places in
various platforms on various profiles for
then have we say on the platform
the sum is the analytics of how many
sometimes you will be told how long it was
the engagement was the average duration
so this their india born as
video seeding platform and splits
advertising obviously because together
to the viral video in general you put
of advertising breaks that
are those that are beginning to be seen
now on facebook are the others ad
breaks are the commercial advertising breaks
television advice as we are
used to seeing them all the time they are
maybe a little smaller with small
pauses 7 seconds then seconds
within a video that must be
more than three minutes does not become the rule
on facebook for now this is a video
three minutes higher then you can enter
all blacks then they think of
insert them in the moments of the video where
consider as different parentheses a
breaks I’m always testing and has a thousand
understanding problems sometimes you know that
there is the blue green yellow icon in the base
on the Italian language , old videos
new still very chaotic
This is my experience it apologizes
are testing some on some
international property and I must say that
on English it works on yes on it works
good like
as returns we say in order to do so
then allow a video production you have to
make sure that the spots obviously
have a positive balance then of
new is the intrusive advertising that there
in the end it is unpleasant, however, it is also
instrument considered to be the tool
for which a person can produce a
video so there can be a and who lives in
maker a scriptwriter at work for
to do so I mean let’s see so many
talents now that they are not that not
they are repaying but they are true talents e
it would be good to repay if it is later
that with the beginning instead that beginning has
clearly it went well in that
direction lippi the platform is
grown up she started having one
a demand sauna on demand starts there
part we say of the question and the part
of the offer then the advertiser e
publisher who needs space
advertising in the videos or ha
need to run advertising videos
the one who needs to host instead
advertising videos to monetize
own property precisely and then also one
third party that I am so restless
those who made videos and wanted
precisely monetize I want to make
so that this video then has gods
advertising revenue to be able to
allow to do another and so after
therefore these three souls of the
platform worked well in
synchronous and slowly they have grown
on the Italian market first and then
international arrived anyway
I do is we are because it is a company
of what part of our start
up study that is a company that starts
substantially on our own initiative
that is, of white dwarf and together with a team
that marry the project you care about
we therefore keep the quota of the
salary at the shareholding level together
to a team that takes a lot again
share shareholder together then
rather balanced as forces
so let us go ahead clearly
the co founder team leads the
company but clearly with the help with
our help as a start up studio
what grew and went very well rates
important growth because every year
it doubled its turnover until 2018
in which turnover went above 14
million for a company that a
four years from umberto especially between
then we in general like to imagine that
make startups that they have
very numbers-oriented to those who
call be an acronym that the pious
that is the key performance indicators that you
they allow us to understand if something
is going in the direction of growth
how many scalable so on
the la has also made an excellent margin
good company and bible only then
the margin as marginality is measured on
gross operating margin and therefore are
presented some some buyers yes
can tell how much has been bought or is
a rivana a given is a given that is one
fork basically because it depends
from the results of the next three years
however it was bought for a minimum
of 10 million and a maximum of 16
approximately 5 numbers so now I go
anyway the fork is this one
therefore a good result surely e
stories if you make the list of companies
Italian, however, start-ups purchased for
over 10 million
it is not that the list is finally in a
abril italy however is suffering a
from these of this thing
of the Italian buyer we say that
the ice varies in the ecosystem
American probably would have done
as you know both of the investment rounds
much higher is a much more exit
high because the multiples are much more
top we say is 10 times more
yes definitely a company
which invoices 14 million 16 17 million
dollars definitely worth going
on the 100 I believe what they are when one is
obvious that when you sell a company or
when you buy what the parameters are
to evaluate a company say this applies
10 million 100 million 30 million are the
what are the multiples of the market today
typically a multiple of abb has though
for companies that are pre-revenue ie
those that have not yet billed
that have only technology or for
those that have no margin yet
so they are margin negative so you have to
go and consider the turnover
in terms of turnover or some
that p that may be the number of
customers also served free or the
number of engagement telari tension in
If that is how many people up
install the for then what is the line of
decay at 6 12 18 months
how many people are frank praising the
app although free and so on
how much is the possibility to insert
within this model model a
payment and then that sooner or later
to bring shareholders together therefore it is not
very easy we say that if we talk about de
bidia we can talk about multiples a
depending on the market six times the
bible up to
even 20 times the bible but let’s say
that there is such variability that it is not
you can say in some cases there is also a
however, user value is a
parameter be it free or premium is a
number which is that you can use though
it is very complex to evaluate start-ups and
surely however it is necessary to go into
that direction again when I read
always this Italian pessimism a little
cosmic about everything and startups that
I’m crap I think I do n’t know the people that
they say how they think it will be created
employment in the coming years
that is, I just can’t understand why
it is nothing but pressure and there are so many that
They do not believe the start up because they think
that it is an American fashion not as if
it was like saying chewing gum no
that is us
I must actually understand where
we’re going to create jobs for
these people
as mature companies struggle to
we get all organic if we all know
maturity comes then you try to
optimize your growth rate yes
lower the coleman organ tool and that
then exchange
basically it’s retirement o
even worse is early retirement e
so we know that there is this replacement
generational that is good is a
mechanism however is not a mechanism that
manages to give employment to that
such high youth unemployment that
we have and therefore do not understand what is there
how to say to fight
no in fighting start-ups
conceptually because the alternative
what would be these rare breakdowns
for the tv that is change country there is the
I don’t know about the precipice
the real and grandparents who how to say
They love her grandchildren and give you
but parity is not that we know that
Italy is a country very based on the
grandparents
but then the grandparents also end up
that is, there is unfortunately a limit or
one has to invent the technology of
preservation of grandparents
exact the lengthening and life of the
grandparents must be a solution that is
because it wasn’t just stretching but they must
get in good health to be able to do
make up for the baby sitter’s expense
absolutely not trying to bring
three cooked lasagna for the weekend
because he had been busy playing four
nights therefore not really guys
I think there are alternatives must
roll up your sleeves and create yourself a
work then jobs are also found but
if you create it, it’s not so bad
if you create a job in some way
enter a form of start up is one
start up and individual a start up e
we are not talking about tarta that
they will become facebook we are talking
of starting to work call it how
but you want to look at yourself
in the eyes with the friends he is with
done high school at university or and say
because we don’t put on an activity
we open an activity and I believe that
let it be something sacrosanct let’s call it how
we want
you have to roll up your sleeves in the
roll up your sleeves
we cannot think that the network does not
it has nothing to do with the network is central to
any trust business and if any
the traditional ones if you start with a
business but flight you have to draw
whereas the network will do a lot
piece of this that saw kylie 900
millions of dollars more turnover
young billionaire in circulation then
he can say no it was not self made
because it was one of the kardashians anyway
but when you are you have understood
louis vuitton and one in three years you are
to take the market so then there is one
i am n milan and you still see that maybe
big companies with maroni not there
invests so much
because who knows if it works for me that I don’t
but I can more easily digest it though it is also
true that you have done a lot of studies
specific to this world because it has you
helped in the technical completeness of the
buildings and architecture architecture
now do architecture with some
specialization
no I actually did the fourth year in
Germany and therefore serious to them for
architecture, however, in a field where
germany to darmstadt frankfurt done
one year of erasmus
I think it was the first year of hera where
erasmus existed this I must say beautiful
program because actually
allowed to go to germany there is one
very open architecture vision
respect everywhere even on campus
where you studied for a year and this
surely it gives you some opening then
after graduation I did
we worked as a designer for per
In short, start keeping me a little
made clear just a yes no went
done it is even more if
there is some hair at some coffee was
a very good design and that is a
beautiful design seems maximum iosa
ghini is called times it seems to me that the
movement were bolidi st soci of the
very nice things
so he other the opportunity to do
some things in the field in that field there
profile that before inter in the center the
soccer ball
clear era will affect a wanda gela
where there was the 92 that was, that is there was but
we were on university terminals a
use and when you are ever mail you used
in what was to me the text and when you
you are infatuated and were infatuated with the years
80 since 1980 of computer in general
had an apple ii
first I must say a beautiful computer
was the one with the two 5- inch floppies
fourth below but that’s what he had
obviously not having great esteem for
Steve has always been far from Paul though
the one who had the beautiful behind us
colored transpired that is a car
very dr
that was 1980, the Apple II era
one thing
in the beginning then it started as a
totally open system had it all
the cover was the beautiful one
collapsed slightly so unstoppable hands
we can’t believe in the cards
that the system has become a system of
for closed in which now certainly not us
wants the job turnover just try if you put
hands inside crushed all
exact traps and traps before
disappearing the battery would protect though
said yesterday team said no
no, but we will repair the batteries we will repair
ie iphone exactly
It gave a little faster though
words that paralyze but you ok and
so when you are so then don’t
then when I did architecture I got it
done
already designed a lot with autocad too
if there is not only the two-dimensional 8k then
on the study a3 for modeling ed
others of animation overdo it a lot
I liked it a lot so I was already a bit
however there was no network so there were the
local lanes and then there were va
well bbs what you could do
by connecting with the phone and so on
and then this thing here
well the transformation took place then
came later when in some way in
90
293 went ahead by architects
I did a course here not far from
which a domus academy was called
interface design that was a
beautiful course is basically
taught man-machine interaction in
a way to put the
designer on the theme of the interesting of the
interfaces that at that time as like
waited I had made this master at ho
we made a team with a team we were in
three
something that was objectively very much
similar to the iphone
for now 92 and was more or less a
i like how i did, however
camera we look forward to that
now there are cameras that
they look forward to above all in China
because people walk like that
correct current then take pictures
and it was based on a but on a map
as an interface ie the metaphor does not
was that of the desk at the time of
windows but it was a metaphor based on
map as a bit like google maps now
than to objects supported by soprano
all indicators
so when you took a picture, the picture
it ended up on the map and yes
linked geographic locations here
there is nothing entrepreneurial or not
I never would have done anything about the company of
hera
therefore still in the study phase
i was 24 ok and then from there to that
point you are found to launch from
when I returned from Milan of a
new to florence after the masters
we have opened a studio of
architecture called dada ha
that is really ok yes it is really
the architect wanted to do
yes if the architect at that time
had made an account seems to me the
we earned four thousand and five hundred
lire
then 12 euros 2 euros and 40 euros normal
they are better than the specs itinere but
absolutely because especially because
to say if it was important because otherwise
so don’t eat there for now a
very nice moment, in short, creative
participated in architecture competition e
let’s do some work but then in 94
somehow the internet began to
be a thing he felt about himself
he felt the need and therefore he did not
there was no network in florence we have
started from there and then we love them
a little passion for making it started
the letters from the old ones are very exciting
times like now always so many
new and golden connectivity we went
connectivity as isp then
we had three dialup connectivity e
we did everything from customer care
cleaning and when the navile is the first face
to offer connectivity there was
immediately a good inbound question ie the
people called and wanted a
activation
of connectivity and therefore we are there
self-financed with first responders
the tours are paolo valeri small day
wants a nice internet connection a
fantastic mandai house was beautiful
because I believe that you have scored
all phone calls one could already have
all products intel error for ahead
once I remember this he said
that substantially to the inventor of
twitter
to me and called me and told me how
do you write internet and he in that
day time they knew he had invented
tweets in a genus genre the trap
perception by writing something on twitter
to write to the internet
then no one reads to you but he wanted to
write to the internet which was a concept
but profound if you think about it because it is
today’s post
in general it is still a little fleeting
the concept of what the network was and if you
now think about interviewing for
hire a person in your team
maybe the first question you should ask
doing it is how the internet works
pressure a little lost this thing of
how the internet works at the time of
where people asked a little how
works as understood as possible
I send an email apple they read the or me
I ask
no then with click I escape that is how it does
as we do the dedicated lines i
now no mix router has all disappeared
that is, the network layer no longer exists
basically we take it for granted
that if not maybe when the
articles precisely of these mega data
farm how to say and now we only see that
piece that the yoox on our ours
smartphone and internet is a bit small
a bit lost though if we think that
then with communication systems that
there were amazing things
on a spell
but now we take the experience for granted
instead as a consultant for the innovation of
government as it was then how
politics from the inside if I lived it
much as obviously as an assignment
technician cones was a counselor for
innovation trying to bring back
to the chairman of the council of plans
that they were organic with the needs of
a country that had to move on to more
soon to digital citizenship no
that is, that he owed as soon as possible
confront the big second theme
me very comfortable to have a
own citizen profile that is for me
the purpose of what I did for three
years that fortunately has been
lately i believe with addressed was
the one just to make people understand that
you had to flip it completely
the experience that was no longer a
thematic to go us citizens a
reach many different offices in
many different ways to do a certain one
what but in our pocket there was
a mobile phone that contained ours
digital identity in which these offices
decentralized they had to go
and I could just through a
applications ecosystem have below
control everything and above all a system
of notifications that would allow me to
be updated i say comfortable
because in my opinion a citizen
contemporary should feel and have
much clarity of what is yours
relationship with the state with the government with
the ministries with the municipality with the regions
there is this thing about me
what not that because you never know it is me
nicole arrived but there is a place where
you go and you are told that this is the
your situation
here are some regularities that are there
of the eye regularities that arrive here
a new eye tax that this
facilitation you ‘re not taking it hai
lost four points from the license
it does not lose in me because it is still this
stuff the organization will be like that but
because sick of execution because it is there
like all things the country is mine
part of the project to start is called
italia login starts from the fact of
bring everything back inside a
single point but not because you should
make a portal where to go but why
all administrations with
i pia and therefore through systems
let’s say contemporaries with whom the internet
does not work much for the pil ie
connects the various services and then me them
connects applications that can
be more than one though somehow
make a constellation of
applications that manage mine
digital citizenship for which to have one
unique key like speed have the card
new digital identity that is a bit
the alter ego of digital citizenship
with speed and your profile as a citizen
here was a bit like saying cast the basics
to then mount on them all the
applications for which the portal
motorist who tells you when to
revisions how many license points to which
are the vehicles actually registered to you
he must do nothing but take pious things
bring these into my profile
way data that I have brando me
inside as if I’m fat in mine
facebook account of google and amazon o
everything I am told is the
my state until I get to say in
realtime also what will be yours
pension or to predict how many will be
taxes you pay next year ie
these things are at hand and not
it takes so long to do them
that is, it takes so much because it is complex to the
complex state machine
technologically all available and me
I think we should n’t expect two in
everything is done in two years though
I should hope there is
continuity in this but I believe so
go right in this direction no
return how to tell citizenship to
citizen in all its forms
aces with age but not following
is stuff now after diego
I see or say goal team for the
digital transformation which are precisely
constituted together with diego of which diego
he was commissioner precisely for more than
two years
now he has continued to new head luca
attias and I think it’s going a lot
well ahead in the right direction with
many kids of the ones we had
put in the team so I would say that
it was a very positive experience
certainly it is a complicated environment ie
of those who consume in the sense that
especially if you want to introduce gods
some new concepts in the digital world
you are very much against the current ie in words
everyone has open arms compared to
then the digital transformation in facts
you have to push a car a lot
heavy never brought to mind one
time that apart from me I don’t remember
when we ever met
I’m thinking the first time we’re at it
I don’t know when it was known
to the dada dei may be yes you did the
database is true that you did the d day e
perhaps it is a moderate stuff
a year fifteen years ago and I remember
nursery my body and that you had it there
colored sock here I think the
try but how strange this guy some
there is the colored sock I thought lethal
she’s of the various kind throats I have
I thought a little, I don’t know what you know
imbecile
then yesterday I was impressed
when once I came to
florence we are we met in dada
and then out of da da you spoke and you
you said no because now the data is i
new oil fields which is one
sentence that I then reused and the
people think it’s mine
ok for years and at that time i didn’t
well understood what he meant though
okay I’m okay a lookout with
great satanic conviction is convinced
it is not clear however it is if he thinks it was
was really a correct view
because in many years it seems a vision a
just a little incomprehensible compared with yes
I must say that he actually saw ho
seen a few pieces
in the last few years in the last year
in which it was proposed to this metaphor
of new oil and yes it was for me
quite evident because I was already living there
inside to be to 2004 it was almost already
ten years living in that world
still small not because then at the end
then possible exact time arrived
of down
the depression I have to say was not
easy to navigate is not easy either
color online is absolutely stuff
nerve-racking because we say let’s start
assumed that the internet at the base
the inter is the fact that it doesn’t work
nothing no internet is designed for that
functions even if a crime does not work
you know that
this is the answer is how it works
internet internet is designed because
how to say they break in 90 percent
of computers and continues to work
because it is designed this way here
pack is let’s say the basic protocol that
the tissi pmp designed because i
packages are reordered when they arrive
then they leave if 50 are lost
hundred is communicated you do not have me
sent that 50 percent meli references
if blacks lose 25 percent that is
even if you lose packages it eventually comes
recomposed so it is designed precisely
because you are not a philosophy and therefore
it’s just me it’s a beautiful metaphor
that is, tpp never works
arrive in the morning
and there is a bug everywhere so indeed
I also say often and willingly to
users to commentators a
consider that there for those who do
internet search tries to do internet
try to remain standing despite
indeed it is a very challenging market
with so much america inside
much where so many have been
small investments italy do
internet in italy and complicates tricot
be understanding sometimes because yes
hurts but when your dashboards
because lately i’m always with
the dashboards that you are also taken to
make it to misery in minutes you transform it
always creates this emotional reaction
name that the pro always in the morning
raised the dashboard and tears it open
number of subscribers and maybe even messy
years and that feeling is a number
your the bonasia subscribers cern and maybe e
but let us always and therefore always
this reaction every day already parts of
of value as the second condition
freeing up the dashboard
yes i have to say that the dashboard is one
kind of mania that remains even
we had them for so many years
fifteen years ago we had it a lot too
in in push that is they arrived
let’s say set a system rather
stiff and a bit challenging for all the
the whole team that you come to every
now an email with the emilio trend
many because at night he didn’t stop at
so there is the marcegaglia when
we slept we put we went around
they took so triple room for
save and defined someone but of
which three to four at night with
blackberry at the time got up concerned
the screams that was our update on
results that it was all consolidated that
we do ten things in 20 different countries
and we are all consolidated in an email
in which he told you that hour as he was
gone and there was the matrix of the countries and
of the products and it was really a thing
paulina
the dashboard now where we too
we have it more than you logos and go to
see things
then we typically have on all of them
the start-up and sla channels
we have automations where there is
the daily arrives on the morning of the seven e
half ribalderie typically concerns
It comes the half past seven because then
doing the average with us close a
midnight the destination more or less the time
where you can more or less pull a little
sums of the day of new pair of
tools that are very children for you
operational practices that you use every day a
part for books that the most beautiful of
all the doctor for book immediately two
the martina books introduce podcasts of
mount at least 4 44 fixed lasts an hour
so you have to get up for each set of
tools that says something new
what are you ever triple went
let me think of pierce was a
predecessor tudio piras i mimi
yes, I really liked it
still then these northern leaders I think
will be believe it is a spin off of
a telephone of very good nortel
that is to say, make video conferencing done
so well in short it is not easy that
it works almost successes we always say
paradoxically there are giants who do not
they succeeded from the phenomenon like this
very nice good as a video tool
the one surely weird though and
in short, almost all the most discounted teams
what else with all the additions
he can do good things
then on we use a lot for the world both
rem sequence pipeline so we use a lot
hubspot that allows you to keep well
track or inter with very nice too
then oh well
for the whole cloud part
I have to say collaborative documents
so we use collaborative g suites
google world and I would say very well instead
areas that you see particularly
hot you say here to invest
or this is what happens apart from i
usual there is something or baila bags are
living the native mobile the native
they are living a moment
of glory that I hope will remain because it is
a lot of the ecosystem are the things of
which we need although it is not a
easy environment because the screen
main of our smartphone then is
occupied by the usual 78 ups we use
all however there is space in the second e
third page only facebook spohr busillo
installed however he wanted so
exact because if i ‘m not mistaken, that’s me
it opens understood chrome no or for book
on gmail and books in gmail version is
actually I have to say that world there
it’s not a world I’m telling you it’s written
yes but he is telling me a concrete thing
then it’s okay, though, I’m passionate about it
just
I have no start up in that world there
it was a world that I follow very much found
sometimes I do these things like I try
I go back in time and look for mine
gmail some of the things I found a
document in which I have reckoned up
how much it costs to name a bitcoin love
once I had had that I was
studied things and cost two areas 70
I can’t believe it 2011 seems to me one
mail of 2011 in which all two calculations a
2 euros and 70 is actually between the
mining the depreciation of the hardware
rai angeletti with amortization of the area
so for me the email instead now
back to have a value while everyone
they say the idea of having a world
dead art but the fact of not updating
is based on that file concept that the
end of your daily mail
which tells you something is still the thing
very easy simple because it does not say no
but on messenger, however, you look at me
like those m my update
obviously this is just I read fred
wilson or
how beautiful you have it exposed and from
sponde scholl view asm sar on her hai
a beautiful car already comes many inside
to sidebar inside beautiful if I have to say that
now seen some that make me all
on the cities and benedict evans i like it
very, very good
here with the melli I like them
accusation insight and I must say those
surely then surely the mass is
perfected is not a se like one
work tool that is not one
work tool for teams in the sense
that messes up life if you use email and in
certain team that is unfortunately the end
search in the mail is not a thing it is
so immediate
whatsapp huseyin paws is safe and gold
turned and then slac and again there is it’s own
work work
whatsapp already this thing which is more
therefore still immediate in some way
some whatsapp channels us ie
isla that we have redundant its creed
that this interoperability of which
marchetto spoke writes I hope seen
which also promises interoperability
with text messages
I believe and hope that it will open up a bit too
this seeing as having a mes again
no what was once called
unified messaging done right there is
paradoxically you are now
really keep conversations
working on watts because it wouldn’t be
exactly to do instead then at the end
very immediate though without whatsapp us
we will not be able to cooperate
ie the best easier channel
for you you are proud vocal images or if not
tonight if not, you didn’t like it
locals don’t know why it’s amazing how
voice command
local sources feel useless
I always try to contain a little though
what is missing I thought difficult of the vowel
to whatsapp to listen again to 2 in fact
send it to the vowel you think it is
fundamental that you stay there and some
why some speak slowly because there
are you thinking and your seven minutes it
I would like to listen to the rey half will
offer you a premium service where you can
subscribe to local feed variation
fast or here is me for books that
could you do the abstracts
vocal vocal roads but you know how brilliant
this idea formed chaos service must
call marco to try to put it
just okay call marco 6 work
let ‘s make the austra vulgar resumes
all the good things you look at you
how to say, however, this will take 4 years
but no no no no we did not understand each other not
they are four evil saints
you meant to have four days later
let’s go to eat
thank you
you say infor books is not nice to what
evaluate the aesthetics of a logo because
however there is always a keen eye
which generally works there is usually a
bit of professional deformation
studied many years architecture and
designer then after doing network we say
has changed a little but in reality it is not
changed because anyway but what do you look at
that is, if I look at a place I don’t understand
anything
that is, I cannot understand whether this
it looks like a nice logo because michael
jordan michael jordan maybe i don’t know if
there is some element that looks yes
then first of all there is what must
you must understand the logo, but
almost in transparency therefore what
emerges if there is a trivialization of the
that is, the logo immediately understands you
immediately communicates a superficiality of the
research that tells you that even the
underlying business could say
have the same problem
I believe there is a little this concept
of business design as I call it
business by design ie the fact that the
business you have to substantially
draw you have to draw as if as if
it was a design object as if it were
a space to live in
so it’s not like you can think how to say
that the external envelope is like this and then
later inside it really organizes
basically if the outer casing is
hurt even in some doubts
there are no cases you can have
different because there are cases of
marketing in which a brand maybe a little
amateur actually close to the public
because however its target is a
audience that likes this
materiality and therefore probably there is
a certain closeness and in recent times
we have had some examples of this
in short, things that were not
particularly studied but anyway
they proved a bit like saying that
under the thought he didn’t have all this
depth but actually it was cool for
this reason so then I don’t know after
now in specific cases you see it and it is not
that
we can all have the same
objectivity in seeing things though
I believe this is what you do anyway
from the name of the brand understands if there is a
deep thought with a laterality a
let’s say sideways thinking that it succeeds in
make you understand that there is not the same
however, there are brands
which are absolutely unrelated or random
are due to the life of the company and
so the classic airbnb is rich and born
a work for the fact that I don’t know maybe
the bed was inflated and therefore not a
bed and breakfast but then after the
But the inflatable mattress has nothing to do with it
nothing to do with the fact of renting vacation
short no in the night they did die
zuckerberg’s declaration is six
sought on made the great announcement
he said from now on
we do focus on
privacy and private messaging
then I thought that was a genius zac first
he said privacy does not exist and is alone
we share we do nano connect and
now he says to the right instead we do
only privacy lives private statistic that
it’s probably the trend but let’s say a
trend induced by what happened
it’s just a trend that is like him
had we say since there was this
strong shift from
public sharing to messaging
the stories and no, and most importantly to
stories
how to say in time and then to the fact
which scripta manent is not worth even more
a problem no because you anyway
however you do things and tell them and
personally 4 to watch them then free
all , however, even by a major one
relief and so he saw this
shift in the fact that in the end how
there was at the beginning that the circle of
your friends on is not the one you have on
facebook but your phone book
already therefore the difference makes facebook
whatsapp that at the end of the realms are there
those who are in the contacts are not
those who answered ok I accept
friendship no and this was the
switching to very powerful messaging for
which in the end you are the real community ce
you have it in the groups of friends that is not
that’s where things happen where
common who is a little more private things in
a very small circle has seen that
the stories is making crazy ramp
starting from instagram which he then had to his
once we say follow snap and then
be warned that they are dealing patient seas
are now of steno that uses them however in
of numbers are big in the sense they are
declared are big yes yes yes tant’è
true that now they have moved when
that on the profile of the person you see the
history and if there is but you do not see
the deepening of the profile and this
I believe he helped not for the parà
end also depends a lot on the yuixx not
You know where you lead so no
surely he read the data he made
this attitude has seen the
message protection that
enabling the voice is vital
because in any case it is in a world in which
how to say
spying indiscretion on the part of
liberal governments or situations
also tell of cases of software that b
make sure they spy on the phones
furnishings
the fact of giving security in one
things in my opinion really
inalienable which is the right to
privacy in communication
interpersonal that I believe is the thing
to which we must all strive
totally already the problem as it is not
much of the data sold for the purpose
Advertising
paradoxically when the
problem is really about the invasion
of the privacy that I know in the sense that I know
what did you say?
I can how to react accordingly or
blackmail you this thing accordingly
an increasingly strong sensitivity e
so nothing he said so far we are not
been like saying so famous or for the
respect for the practicing privacy said
a phrase like that
now we change the regime
let’s integrate the back and the
messenger let’s say we hold and
we click everything like whatsapp and I believe
that is a message that surely
meets meets the public and the other
end by the end of the year said that
release the tool to delete all
your story on facebook at least that
that’s what they said to help
let’s say secondly this is a key
on one side there is the advertising part of
facebook works great
that is, it is at least an instrument for me
incredible and in my opinion there is this
confusion between the possibility of using i
data anonymously to make a
advertising communication that
it really makes sense and you don’t break
balls
just as he broke his balls for
decades of television and radio and i
6×3 with communications totally in
detect mantra and continuative
asphyxiating you say but I don’t care
just nothing and continue to propose me
understand the trick for women and am a
man that is and therefore we have lived
a story like that and today there is the
possibility of having an advertisement that
it really makes sense to you then that
it is a positive fact but a often the
confuses with the will say yes like the
advertising is based on data then not
all right
no you don’t think there’s this pro here
court
you hear I actually work
on online advertising that
clearly it is not
that is a very interesting job
we started very early because if
we don’t miss the first banners we have
in fact in 96 when they didn’t exist
still the calls made were made i
calls for in the sense that when we have
started giving connectivity in 95 in
dial up and we did the first le
first home page the first one that is a thing
a yahoo like no other hector and the
link so on
there was the theme of trying to understand how
give each other visibility among others
website that there were some who in short
that time and so let’s do a little
server that actually did nothing else
that show bans and tell clicks
what happened we started a
defining banner formats is missing that
time was master banner at 468 for 60 that
now basically the most format
small property at that time was a
form to the largest of the desktop
intrusive intruder and date would now be
little rosi on a page and so it is and
so it’s a life that will look day on
this thing I agree with you when
you say that in the end give an advertisement
relevant considering that advertising
is necessary to keep the network free and
neutral because it is one of the few
tools we have to be able to do in
so that the network remains auto
sustainable and above all can
to imagine
how to say about network initiatives that
in short they are not at zero with the accounts
because in alternative you have to do only
things to subscription or payment in short
which however very often have
difficulty
so let’s say the whole world ad fund ed
let’s say he lives thanks to
advertising revenue has been changing
it is refined with the data
the data must obviously be
anonymous, however, where it is anonymous it cannot
can only improve this type of
experience and paradoxically we have
spent a lifetime just to see
irrelevant advertising during breaks
no advertising only for females
views from males advertising only for
macho advertising female I don’t know
as to say for age groups
absolutely unlikely then
they held in front of the television
see things that don’t
of which we care absolutely nothing
and there was not a lot of complaint no
now actually the network as
leads people to express themselves
so many times when they might
also keep a few for oneself
considerations a little banal this
however, this leads to an expense e
we have an experience in this
period we are campaigning for
blisters and we’re all pretty blackbirds
laugh at least some of the campaign of
start-up company that makes me laugh
do the first two things is that if
one campaigns as we are doing
we fundraising on a project
where then you go and evaluate if you like it or
less at that point it is incredible that a
user comments of advertisements without
never however enter into the merit no and
like when I told you yesterday I posted the
riccardo giacconi video he made
an exit from six billion and honestly not
I know so many we did is that neither
from 6 billion and if you go in the comments
there are people who say this but here
but what the fuck do companies do again?
technological but come to work here
understood the people out of their minds
and yet the other aspect that makes me laugh
is that one can also close with there is
the famous as they are called the cross
yellow aut aut sacrosanta that not
we had in the television unfortunately
he clearly say no you don’t do me
see more that you can do well
hag rattle lipsticks that I do not
they are interesting and instead I am caught
maybe a thousand I’d vole Mastrota
had the jaxa genre I didn’t see the
problems that you would never have looked at
the nice thing is that they are all people
precisely that they typically contradict each other
in the post itself that is, maybe they say
really very prepared in marketing
but they don’t know that paper can be made
or they say but this campaign is not
working because it shows me something
ten times maybe they don’t know that
facebook does not allow frequency hcap e
so they look like experts but they are not
the problem for example of facebook that
should refine is what I can’t
let me opt out for someone else not
and then I simply created it if
a nuisance of a banner I could say
sorry to this person not to do it anymore
break you can’t do this thing here at
these no the person can proactively
click in others are a little
tutorial there is a cross on the banners in
general for the network there is one thing that is
it calls choice that allows you to
choose no if you give the data with the cookie
don’t let him hide certain advertisements
hide celtic advertiser and therefore
this generally allows you all
well they should have macric
practically a small cross each year
where you go to do this action on
facebook in particular on instagram ci
are three dots where you deepen
go and hide I like this tutorial
as scholastic of the pretty e
hide those that come to
short concert page, however, according to me s1
and so ignorant he does not deserve it
knowing how to hide in the station is right
that you continue to see them like this at least before
or then you will understand will be forced to
study a minimum of three this story
also comment wrong we have
also seen in how it has been transformed
politics in general
opinion on things opinion on
our opinion on the vaccines
global warming that is to say the end
my fear that if you continue to
leave this rust
inside these we call rust i
off topic comments
unethical defamatory no how to say of
eternal that are not functional are
those that if you meet on the street don’t
they make you such a thing however instead
they allow themselves to do it because they are
behind a keyboard no if these things
leave my fear there a little too
like the rust slowly accompanying a
all and in the end you get that
situation for which it seems that the internet
let far west ham hull far west where it is
destroy the Internet instead
I have always seen Babini but I believe everyone
we see it as a tool of
democracy and almost also equalization
of knowing why I can to mine
reach really everything has a cost
very low and this freedom
paradoxically it comes put it
threatened by these people who in
somehow they talk nonsense or
however, maybe they are also right
first to the frog bodies deserves however I want
say do not make a constructive argument
do you think are the platforms that
they have to come up with more tools
sophisticated in a social scor
we talked yesterday about the concept of karma
where you based on how you behave in
your comments
you have a score an evaluation that is not
the same thing if one takes every day
and insult people for example or if one
instead he puts out gods every day
constructs thought considering that by now
there is the semantic speech recognition
he has made giant strides ie there are
a whole series of elements where also
on a scale you can understand the content on
context and evaluate and give at least
a score is at least a 13 thread looks
sort comments by default scrolls
the carlo commentator
commentator at that point you have one
quality even in the best commentary if
no and now there is a little now there is a
attempt on classification for
relevance no or still logical role
analogue by relevance or all
those relevant if I’m not mistaken come
discarded some hot topic ads
those who are now risen post the
usual g
to be nice and say looking
to make fun of teasing
an advertisement
I don’t know I believe that like in all
democracies also in democracy
of the network should be a little
men who equip themselves and who
tools must be powerful for
try to exercise this democracy
outside the topic of the authorities
judicial you could say no to
end take my friends that is
stalking means 7 for 10 times me
continues to vilify ie I mean I go
in the power of attorney and I propose let ‘s say though
it’s not that one gets to do something
of the kind for a person who maybe has
just need affection that you’re putting
insulted them it also finances to understand
no then when you meet them or when you
you see that humanity is various no there is
what maybe I think is bad
what he unlocked ie not then
but I call it a career
r8 and lucia embrace everyone
we need a hug every
so much all things that I thrill hugs
free of reja but when i’m down by
morals are through so comes a
fury does not exalt others for
everyone has their reactions
then he donated things to be done but I we
but not at all actually me
I would invite everyone to exercise I know
maybe it can also be an unpopular
I’ve been talking about it for the last ten years
so many times I think we need banner e
the people that somehow are
negative for our life
no that is if one criticizes me to increase
no or to let me notice something with a
way of doing let’s say non-threatening goes
well but if one simply owes me
say no in a defamatory manner
sentence now I particularly not
it happens so much for now together I have to
apathetic notes and cakes and not even ajax for
nothing is a question also of
statistic in the sense that you maybe know
as I told them the motto of the numbers that a
come back to mind there is your 1 for
a hundred of heather that are so many six
so much so anyway a person
who have a stomach ache or people
that have
need for affection and so the point that
in the end you have to banner the point ie
in the sense that if you what you do when
in a circle of friends not atp
agree with one whenever he has it
met etc. and argue what you do not
invite him more points sought to
I don’t think you have changed direction
want every day to confront
with one that you fame that you are
together he begins to take you to evil
words in public that it is
just one thing is there
ni tools usually hide
tools are hidden us place when
you have a person who particularly
note the of every day on
notice board maybe hide mail for 30
days then when it re-emerges if you render yourself
I realize that he is not even a wolf anymore
I am born if we remain at work though for
for you to work will occupy two hours of
two people do for people in
network in my opinion is a way to make people understand
to others also that is an environment that is
not because the network
you can do what to do ie I mean
no however like in real life there
they are limits that also because now
it’s not like that anymore on any platform
indeed the limits will always be more and more
high that the platform imposes is a
a bit tricky because in the end
no absolutely cetana corporation
so to the interest they are
different though they have tools
to us users to do so
say that you can exercise as you say
our choices that they are an animal for is
as if we are here talking now
one comes and starts screaming or a start
to look for menardi and that is simply
one says let us talk then what
you have to say not where you want but not
break with this context
I think this is a bit mine
I don’t know how to go by now
so I never did because then people
I am not so I believe
often represent no maybe not
we must immediately say something there
would miss anything else
but what for a party taken to
rivals sees for example a campaign of
crowdfunding says
I don’t know just an inconvenient thing about
made to collect money for one
start up which you want to do instead
all the entrepreneurs seem to me
absolutely unlikely to see or not
you understand who you are where you are you have to ie
no or people you go to see
these say eh but like these
sailing technologies where the sides to that
than to see maybe a company of
consulting haiti let’s say 1989
and have a very insight into things from
drinking always affects commentators
how people are willing to lose
time to write even so
deepened any kind of
reasoning and malice and of
provocation and how much it is not
willing to spend even 30 seconds
to deepen a topic before
comment or listen to a video before
have the arrogance to comment on this
it’s the coffin dose but let’s say this point
is we dedicate time to build
inform us if and comment only later
I really think that I am
the various feed filters will change a
part that the field just also
marchetto I see that you move everything on
stories and it will be interesting to see if
the quality of the content will not go to
degrade with the fact that so much does not remain
and therefore he had what is on the road
equal mail no so goes in 24 hours
and so already the feedback is doing
cag at the moment any field of
any social and stuffy stuff
at that point if you were not temporally
also a duration of crm traits is there from
ask yourself this because you actually do
the fastest fruition a little
to the east arena but his is known is
actually a little lighter like
facebook has this theme to us
put a little more head to make one
conversation so I would mind
self
the concept of the
old forum however ethically 1 st
discusses and exchanges opinions and
it all became simply image
and caption is very light I don’t know how
think of it and a bit of a trend I think
too much where in the states the people
all the visual food is wanting
they are doing so or even those
who do a job maybe not
requires particular concentration
they are there to pass the time the fact is
that if you see the lives of others
which however are lives that in turn
depicted in a very manner
simplistic no and then then at the end
it reduces everything and then if you remove it
reading take away a process of
processing of that processing
cognitive and also of imagination
because I have to read imagine
then something visually mine
brain does a lot of work
interesting stimulating if you instead
mila is only image image image
so I really lose this part
completely as galimberti noe says
which says 6 few words in yours
vocabulary to the few thoughts in mind
there is the word number available e
becomes less and less you can’t think of
easy no this is the basic concept is
made to go on obvious emoticon
that says it quite long and the fact
that the shift to instagram is a
some says that’s another thing is the
part
the business model and what is the
business model
if facebook moves in that direction
that ‘s why it can’t be a model
asus creation if it becomes messaging
private part of a star where it goes to
end up inside there is a girl and
ecommerce are the hard even in the
messenger now in history obviously the
sales part because anyway if
Chinese social networks and it’s all ecommerce in st
I saw that he will still throw out
their products were out of them
product to buy directly on
install itself is also to pay for
exchange ease on the match messenger
this will be the most natural thing to do
the orgy, however, you integrated there
inside you will be able to see theirs
crypto evaluates on this yes probably
as a model
how to say as a secure model e
fast to move from clouds
on the other hand the coherence I don’t know now
well as it will be treated 19th century act
with their christ or with an equivalence
such as not to have this will be a bit of a
regulatory theme that you imagined will be
facing no because then in the end every
country will have something that maybe level
global
if anything, they are global crypto
probably and some wallets that then a
one point is the time to
exchange often euro dollar let’s say
it only happens there probably could
be a road then a ver
it spent in synthesis was a alla
platform in this case would be for
the platform is enough so that
becomes a global banking system for
27 billion now if I’m not mistaken the three
combined
facebook apparently are perhaps what I
the number is very high the number
therefore objectively a system
global banking system for payments
micropayments definitely a model
that could really have assets
awesome 10 he buys
something else actually marchetto
on that front there maybe he doesn’t need
of nothing in particular because they already have
yes with a technology on a blog chain
nice solid could be done
brown I’m thinking of that for the first one
once there is a situation where it is not
having said that if a new startup emerges
that makes numbers at that point for sure
marchetto buys it or buys one
of the usual ones because maybe type tik tok
they are the Chinese they say name but we go up
for our facts
so this is the first time there is this
displacement yes and then there is exact then i
Great Americans don’t know they have no limits
to growth if not
the eastern area to understand
precisely how China will move and everyone
the connected countries
But like you said actually the
flat facebook with its platform
really very powerful I have to say
that despite having taken as saying gods
bei the bay from a bag
now it is quite clear that he will return
to previous levels because
actually to the world where
people spend most of the
time
so this is unmistakable the other
important area also to observe the
future and the professions of the future e
gaming because there actually with the
reduction of working hours with
the increase in our free time with the
income not necessarily
will go up a lot video game becomes a
what one of the most funs
that is, he did it in the sense of like
spending per hour on your entertainment is
really very low considering that
officially it’s free for many free to
play
then Latin then it is exact then
later if you want to compete if you want to go up
you buy things and so there’s a nice thing
market also bay
but let’s say that the one we say the
our free time then now splits
among the netflix world of the spotify world
the world is gaming and the world
obviously you’re commenting on one
what are you going to do on ipad can stand at
comment on the pro cales in front of that if
note it is no coincidence that reed hastings
netflix 19 our competitor four
nights sleep was formed no why
for me but the biggest problem with me
the turned on this is to return to the point in
which I sleep at around zero
she saw 50 million users ad
it was crazy my mom that i
numbers that incredible phenomenon and talks
of a moralization on their own games
because there is this need to play
the same thing all together that is
really took off
that is, if the kids really all go
in one direction at some point yes
change direction everyone knew lions
the paradox is that while lg place
number I saw a benchmark of rates of
start-up growth from zero one million
of users
if you are your start up as far as we are
let’s do our first 20 thousand
users and type numbers are just mine
users and two and a half years do not know but
it is already phenomena of the event
instead lines 8 hours in videogame surpasses
lights up if the incredible you have
made another ex ina meanwhile with thanks
thank you thank you
look good I must never say the former number
177 as you have done our own
we say that fortunately things are happening
they went pretty well
in spring the ice is what
did viral eyes exactly called
so because it started in a period in
which video seeding
it could be a road we have it
the name kept for affection
the theme of the realization of the
contents starting from the video memories that
in 2015 2016 a little this thing
of the fact that some videos for
try to give it viralization must
be videos of course that have a
virality factor because interesting
because you want to show your friend or
family and so maybe you share them
then the fact of starting a video
of a certain because maybe he had these
features where he foresaw the fact
to be sown in various places in
various platforms on various profiles for
then have we say on the platform
the sum is the analytics of how many
sometimes you will be told how long it was
the engagement was the average duration
so this their india born as
video seeding platform and splits
advertising obviously because together
to the viral video in general you put
of advertising breaks that
are those that are beginning to be seen
now on facebook are the others ad
breaks are the commercial advertising breaks
television advice as we are
used to seeing them all the time they are
maybe a little smaller with small
pauses 7 seconds then seconds
within a video that must be
more than three minutes does not become the rule
on facebook for now this is a video
three minutes higher then you can enter
all blacks then they think of
insert them in the moments of the video where
consider as different parentheses a
breaks I’m always testing and has a thousand
understanding problems sometimes you know that
there is the blue green yellow icon in the base
on the Italian language , old videos
new still very chaotic
This is my experience it apologizes
are testing some on some
international property and I must say that
on English it works on yes on it works
good like
as returns we say in order to do so
then allow a video production you have to
make sure that the spots obviously
have a positive balance then of
new is the intrusive advertising that there
in the end it is unpleasant, however, it is also
instrument considered to be the tool
for which a person can produce a
video so there can be a and who lives in
maker a scriptwriter at work for
to do so I mean let’s see so many
talents now that they are not that not
they are repaying but they are true talents e
it would be good to repay if it is later
that with the beginning instead that beginning has
clearly it went well in that
direction lippi the platform is
grown up she started having one
a demand sauna on demand starts there
part we say of the question and the part
of the offer then the advertiser e
publisher who needs space
advertising in the videos or ha
need to run advertising videos
the one who needs to host instead
advertising videos to monetize
own property precisely and then also one
third party that I am so restless
those who made videos and wanted
precisely monetize I want to make
so that this video then has gods
advertising revenue to be able to
allow to do another and so after
therefore these three souls of the
platform worked well in
synchronous and slowly they have grown
on the Italian market first and then
international arrived anyway
I do is we are because it is a company
of what part of our start
up study that is a company that starts
substantially on our own initiative
that is, of white dwarf and together with a team
that marry the project you care about
we therefore keep the quota of the
salary at the shareholding level together
to a team that takes a lot again
share shareholder together then
rather balanced as forces
so let us go ahead clearly
the co founder team leads the
company but clearly with the help with
our help as a start up studio
what grew and went very well rates
important growth because every year
it doubled its turnover until 2018
in which turnover went above 14
million for a company that a
four years from umberto especially between
then we in general like to imagine that
make startups that they have
very numbers-oriented to those who
call be an acronym that the pious
that is the key performance indicators that you
they allow us to understand if something
is going in the direction of growth
how many scalable so on
the la has also made an excellent margin
good company and bible only then
the margin as marginality is measured on
gross operating margin and therefore are
presented some some buyers yes
can tell how much has been bought or is
a rivana a given is a given that is one
fork basically because it depends
from the results of the next three years
however it was bought for a minimum
of 10 million and a maximum of 16
approximately 5 numbers so now I go
anyway the fork is this one
therefore a good result surely e
stories if you make the list of companies
Italian, however, start-ups purchased for
over 10 million
it is not that the list is finally in a
abril italy however is suffering a
from these of this thing
of the Italian buyer we say that
the ice varies in the ecosystem
American probably would have done
as you know both of the investment rounds
much higher is a much more exit
high because the multiples are much more
top we say is 10 times more
yes definitely a company
which invoices 14 million 16 17 million
dollars definitely worth going
on the 100 I believe what they are when one is
obvious that when you sell a company or
when you buy what the parameters are
to evaluate a company say this applies
10 million 100 million 30 million are the
what are the multiples of the market today
typically a multiple of abb has though
for companies that are pre-revenue ie
those that have not yet billed
that have only technology or for
those that have no margin yet
so they are margin negative so you have to
go and consider the turnover
in terms of turnover or some
that p that may be the number of
customers also served free or the
number of engagement telari tension in
If that is how many people up
install the for then what is the line of
decay at 6 12 18 months
how many people are frank praising the
app although free and so on
how much is the possibility to insert
within this model model a
payment and then that sooner or later
to bring shareholders together therefore it is not
very easy we say that if we talk about de
bidia we can talk about multiples a
depending on the market six times the
bible up to
even 20 times the bible but let’s say
that there is such variability that it is not
you can say in some cases there is also a
however, user value is a
parameter be it free or premium is a
number which is that you can use though
it is very complex to evaluate start-ups and
surely however it is necessary to go into
that direction again when I read
always this Italian pessimism a little
cosmic about everything and startups that
I’m crap I think I do n’t know the people that
they say how they think it will be created
employment in the coming years
that is, I just can’t understand why
it is nothing but pressure and there are so many that
They do not believe the start up because they think
that it is an American fashion not as if
it was like saying chewing gum no
that is us
I must actually understand where
we’re going to create jobs for
these people
as mature companies struggle to
we get all organic if we all know
maturity comes then you try to
optimize your growth rate yes
lower the coleman organ tool and that
then exchange
basically it’s retirement o
even worse is early retirement e
so we know that there is this replacement
generational that is good is a
mechanism however is not a mechanism that
manages to give employment to that
such high youth unemployment that
we have and therefore do not understand what is there
how to say to fight
no in fighting start-ups
conceptually because the alternative
what would be these rare breakdowns
for the tv that is change country there is the
I don’t know about the precipice
the real and grandparents who how to say
They love her grandchildren and give you
but parity is not that we know that
Italy is a country very based on the
grandparents
but then the grandparents also end up
that is, there is unfortunately a limit or
one has to invent the technology of
preservation of grandparents
exact the lengthening and life of the
grandparents must be a solution that is
because it wasn’t just stretching but they must
get in good health to be able to do
make up for the baby sitter’s expense
absolutely not trying to bring
three cooked lasagna for the weekend
because he had been busy playing four
nights therefore not really guys
I think there are alternatives must
roll up your sleeves and create yourself a
work then jobs are also found but
if you create it, it’s not so bad
if you create a job in some way
enter a form of start up is one
start up and individual a start up e
we are not talking about tarta that
they will become facebook we are talking
of starting to work call it how
but you want to look at yourself
in the eyes with the friends he is with
done high school at university or and say
because we don’t put on an activity
we open an activity and I believe that
let it be something sacrosanct let’s call it how
we want
you have to roll up your sleeves in the
roll up your sleeves
we cannot think that the network does not
it has nothing to do with the network is central to
any trust business and if any
the traditional ones if you start with a
business but flight you have to draw
whereas the network will do a lot
piece of this that saw kylie 900
millions of dollars more turnover
young billionaire in circulation then
he can say no it was not self made
because it was one of the kardashians anyway
but when you are you have understood
louis vuitton and one in three years you are
to take the market so then there is one
i am n milan and you still see that maybe
big companies with maroni not there
invests so much
because who knows if it works for me that I don’t
but I can more easily digest it though it is also
true that you have done a lot of studies
specific to this world because it has you
helped in the technical completeness of the
buildings and architecture architecture
now do architecture with some
specialization
no I actually did the fourth year in
Germany and therefore serious to them for
architecture, however, in a field where
germany to darmstadt frankfurt done
one year of erasmus
I think it was the first year of hera where
erasmus existed this I must say beautiful
program because actually
allowed to go to germany there is one
very open architecture vision
respect everywhere even on campus
where you studied for a year and this
surely it gives you some opening then
after graduation I did
we worked as a designer for per
In short, start keeping me a little
made clear just a yes no went
done it is even more if
there is some hair at some coffee was
a very good design and that is a
beautiful design seems maximum iosa
ghini is called times it seems to me that the
movement were bolidi st soci of the
very nice things
so he other the opportunity to do
some things in the field in that field there
profile that before inter in the center the
soccer ball
clear era will affect a wanda gela
where there was the 92 that was, that is there was but
we were on university terminals a
use and when you are ever mail you used
in what was to me the text and when you
you are infatuated and were infatuated with the years
80 since 1980 of computer in general
had an apple ii
first I must say a beautiful computer
was the one with the two 5- inch floppies
fourth below but that’s what he had
obviously not having great esteem for
Steve has always been far from Paul though
the one who had the beautiful behind us
colored transpired that is a car
very dr
that was 1980, the Apple II era
one thing
in the beginning then it started as a
totally open system had it all
the cover was the beautiful one
collapsed slightly so unstoppable hands
we can’t believe in the cards
that the system has become a system of
for closed in which now certainly not us
wants the job turnover just try if you put
hands inside crushed all
exact traps and traps before
disappearing the battery would protect though
said yesterday team said no
no, but we will repair the batteries we will repair
ie iphone exactly
It gave a little faster though
words that paralyze but you ok and
so when you are so then don’t
then when I did architecture I got it
done
already designed a lot with autocad too
if there is not only the two-dimensional 8k then
on the study a3 for modeling ed
others of animation overdo it a lot
I liked it a lot so I was already a bit
however there was no network so there were the
local lanes and then there were va
well bbs what you could do
by connecting with the phone and so on
and then this thing here
well the transformation took place then
came later when in some way in
90
293 went ahead by architects
I did a course here not far from
which a domus academy was called
interface design that was a
beautiful course is basically
taught man-machine interaction in
a way to put the
designer on the theme of the interesting of the
interfaces that at that time as like
waited I had made this master at ho
we made a team with a team we were in
three
something that was objectively very much
similar to the iphone
for now 92 and was more or less a
i like how i did, however
camera we look forward to that
now there are cameras that
they look forward to above all in China
because people walk like that
correct current then take pictures
and it was based on a but on a map
as an interface ie the metaphor does not
was that of the desk at the time of
windows but it was a metaphor based on
map as a bit like google maps now
than to objects supported by soprano
all indicators
so when you took a picture, the picture
it ended up on the map and yes
linked geographic locations here
there is nothing entrepreneurial or not
I never would have done anything about the company of
hera
therefore still in the study phase
i was 24 ok and then from there to that
point you are found to launch from
when I returned from Milan of a
new to florence after the masters
we have opened a studio of
architecture called dada ha
that is really ok yes it is really
the architect wanted to do
yes if the architect at that time
had made an account seems to me the
we earned four thousand and five hundred
lire
then 12 euros 2 euros and 40 euros normal
they are better than the specs itinere but
absolutely because especially because
to say if it was important because otherwise
so don’t eat there for now a
very nice moment, in short, creative
participated in architecture competition e
let’s do some work but then in 94
somehow the internet began to
be a thing he felt about himself
he felt the need and therefore he did not
there was no network in florence we have
started from there and then we love them
a little passion for making it started
the letters from the old ones are very exciting
times like now always so many
new and golden connectivity we went
connectivity as isp then
we had three dialup connectivity e
we did everything from customer care
cleaning and when the navile is the first face
to offer connectivity there was
immediately a good inbound question ie the
people called and wanted a
activation
of connectivity and therefore we are there
self-financed with first responders
the tours are paolo valeri small day
wants a nice internet connection a
fantastic mandai house was beautiful
because I believe that you have scored
all phone calls one could already have
all products intel error for ahead
once I remember this he said
that substantially to the inventor of
to me and called me and told me how
do you write internet and he in that
day time they knew he had invented
tweets in a genus genre the trap
perception by writing something on twitter
to write to the internet
then no one reads to you but he wanted to
write to the internet which was a concept
but profound if you think about it because it is
today’s post
in general it is still a little fleeting
the concept of what the network was and if you
now think about interviewing for
hire a person in your team
maybe the first question you should ask
doing it is how the internet works
pressure a little lost this thing of
how the internet works at the time of
where people asked a little how
works as understood as possible
I send an email apple they read the or me
I ask
no then with click I escape that is how it does
as we do the dedicated lines i
now no mix router has all disappeared
that is, the network layer no longer exists
basically we take it for granted
that if not maybe when the
articles precisely of these mega data
farm how to say and now we only see that
piece that the yoox on our ours
smartphone and internet is a bit small
a bit lost though if we think that
then with communication systems that
there were amazing things
on a spell
but now we take the experience for granted
instead as a consultant for the innovation of
government as it was then how
politics from the inside if I lived it
much as obviously as an assignment
technician cones was a counselor for
innovation trying to bring back
to the chairman of the council of plans
that they were organic with the needs of
a country that had to move on to more
soon to digital citizenship no
that is, that he owed as soon as possible
confront the big second theme
me very comfortable to have a
own citizen profile that is for me
the purpose of what I did for three
years that fortunately has been
lately i believe with addressed was
the one just to make people understand that
you had to flip it completely
the experience that was no longer a
thematic to go us citizens a
reach many different offices in
many different ways to do a certain one
what but in our pocket there was
a mobile phone that contained ours
digital identity in which these offices
decentralized they had to go
and I could just through a
applications ecosystem have below
control everything and above all a system
of notifications that would allow me to
be updated i say comfortable
because in my opinion a citizen
contemporary should feel and have
much clarity of what is yours
relationship with the state with the government with
the ministries with the municipality with the regions
there is this thing about me
what not that because you never know it is me
nicole arrived but there is a place where
you go and you are told that this is the
your situation
here are some regularities that are there
of the eye regularities that arrive here
a new eye tax that this
facilitation you ‘re not taking it hai
lost four points from the license
it does not lose in me because it is still this
stuff the organization will be like that but
because sick of execution because it is there
like all things the country is mine
part of the project to start is called
italia login starts from the fact of
bring everything back inside a
single point but not because you should
make a portal where to go but why
all administrations with
i pia and therefore through systems
let’s say contemporaries with whom the internet
does not work much for the pil ie
connects the various services and then me them
connects applications that can
be more than one though somehow
make a constellation of
applications that manage mine
digital citizenship for which to have one
unique key like speed have the card
new digital identity that is a bit
the alter ego of digital citizenship
with speed and your profile as a citizen
here was a bit like saying cast the basics
to then mount on them all the
applications for which the portal
motorist who tells you when to
revisions how many license points to which
are the vehicles actually registered to you
he must do nothing but take pious things
bring these into my profile
way data that I have brando me
inside as if I’m fat in mine
facebook account of google and amazon o
everything I am told is the
my state until I get to say in
realtime also what will be yours
pension or to predict how many will be
taxes you pay next year ie
these things are at hand and not
it takes so long to do them
that is, it takes so much because it is complex to the
complex state machine
technologically all available and me
I think we should n’t expect two in
everything is done in two years though
I should hope there is
continuity in this but I believe so
go right in this direction no
return how to tell citizenship to
citizen in all its forms
aces with age but not following
is stuff now after diego
I see or say goal team for the
digital transformation which are precisely
constituted together with diego of which diego
he was commissioner precisely for more than
two years
now he has continued to new head luca
attias and I think it’s going a lot
well ahead in the right direction with
many kids of the ones we had
put in the team so I would say that
it was a very positive experience
certainly it is a complicated environment ie
of those who consume in the sense that
especially if you want to introduce gods
some new concepts in the digital world
you are very much against the current ie in words
everyone has open arms compared to
then the digital transformation in facts
you have to push a car a lot
heavy never brought to mind one
time that apart from me I don’t remember
when we ever met
I’m thinking the first time we’re at it
I don’t know when it was known
to the dada dei may be yes you did the
database is true that you did the d day e
perhaps it is a moderate stuff
a year fifteen years ago and I remember
nursery my body and that you had it there
colored sock here I think the
try but how strange this guy some
there is the colored sock I thought lethal
she’s of the various kind throats I have
I thought a little, I don’t know what you know
imbecile
then yesterday I was impressed
when once I came to
florence we are we met in dada
and then out of da da you spoke and you
you said no because now the data is i
new oil fields which is one
sentence that I then reused and the
people think it’s mine
ok for years and at that time i didn’t
well understood what he meant though
okay I’m okay a lookout with
great satanic conviction is convinced
it is not clear however it is if he thinks it was
was really a correct view
because in many years it seems a vision a
just a little incomprehensible compared with yes
I must say that he actually saw ho
seen a few pieces
in the last few years in the last year
in which it was proposed to this metaphor
of new oil and yes it was for me
quite evident because I was already living there
inside to be to 2004 it was almost already
ten years living in that world
still small not because then at the end
then possible exact time arrived
of down
the depression I have to say was not
easy to navigate is not easy either
color online is absolutely stuff
nerve-racking because we say let’s start
assumed that the internet at the base
the inter is the fact that it doesn’t work
nothing no internet is designed for that
functions even if a crime does not work
you know that
this is the answer is how it works
internet internet is designed because
how to say they break in 90 percent
of computers and continues to work
because it is designed this way here
pack is let’s say the basic protocol that
the tissi pmp designed because i
packages are reordered when they arrive
then they leave if 50 are lost
hundred is communicated you do not have me
sent that 50 percent meli references
if blacks lose 25 percent that is
even if you lose packages it eventually comes
recomposed so it is designed precisely
because you are not a philosophy and therefore
it’s just me it’s a beautiful metaphor
that is, tpp never works
arrive in the morning
and there is a bug everywhere so indeed
I also say often and willingly to
users to commentators a
consider that there for those who do
internet search tries to do internet
try to remain standing despite
indeed it is a very challenging market
with so much america inside
much where so many have been
small investments italy do
internet in italy and complicates tricot
be understanding sometimes because yes
hurts but when your dashboards
because lately i’m always with
the dashboards that you are also taken to
make it to misery in minutes you transform it
always creates this emotional reaction
name that the pro always in the morning
raised the dashboard and tears it open
number of subscribers and maybe even messy
years and that feeling is a number
your the bonasia subscribers cern and maybe e
but let us always and therefore always
this reaction every day already parts of
of value as the second condition
freeing up the dashboard
yes i have to say that the dashboard is one
kind of mania that remains even
we had them for so many years
fifteen years ago we had it a lot too
in in push that is they arrived
let’s say set a system rather
stiff and a bit challenging for all the
the whole team that you come to every
now an email with the emilio trend
many because at night he didn’t stop at
so there is the marcegaglia when
we slept we put we went around
they took so triple room for
save and defined someone but of
which three to four at night with
blackberry at the time got up concerned
the screams that was our update on
results that it was all consolidated that
we do ten things in 20 different countries
and we are all consolidated in an email
in which he told you that hour as he was
gone and there was the matrix of the countries and
of the products and it was really a thing
paulina
the dashboard now where we too
we have it more than you logos and go to
see things
then we typically have on all of them
the start-up and sla channels
we have automations where there is
the daily arrives on the morning of the seven e
half ribalderie typically concerns
It comes the half past seven because then
doing the average with us close a
midnight the destination more or less the time
where you can more or less pull a little
sums of the day of new pair of
tools that are very children for you
operational practices that you use every day a
part for books that the most beautiful of
all the doctor for book immediately two
the martina books introduce podcasts of
mount at least 4 44 fixed lasts an hour
so you have to get up for each set of
tools that says something new
what are you ever triple went
let me think of pierce was a
predecessor tudio piras i mimi
yes, I really liked it
still then these northern leaders I think
will be believe it is a spin off of
a telephone of very good nortel
that is to say, make video conferencing done
so well in short it is not easy that
it works almost successes we always say
paradoxically there are giants who do not
they succeeded from the phenomenon like this
very nice good as a video tool
the one surely weird though and
in short, almost all the most discounted teams
what else with all the additions
he can do good things
then on we use a lot for the world both
rem sequence pipeline so we use a lot
hubspot that allows you to keep well
track or inter with very nice too
then oh well
for the whole cloud part
I have to say collaborative documents
so we use collaborative g suites
google world and I would say very well instead
areas that you see particularly
hot you say here to invest
or this is what happens apart from i
usual there is something or baila bags are
living the native mobile the native
they are living a moment
of glory that I hope will remain because it is
a lot of the ecosystem are the things of
which we need although it is not a
easy environment because the screen
main of our smartphone then is
occupied by the usual 78 ups we use
all however there is space in the second e
third page only facebook spohr busillo
installed however he wanted so
exact because if i ‘m not mistaken, that’s me
it opens understood chrome no or for book
on gmail and books in gmail version is
actually I have to say that world there
it’s not a world I’m telling you it’s written
yes but he is telling me a concrete thing
then it’s okay, though, I’m passionate about it
just
I have no start up in that world there
it was a world that I follow very much found
sometimes I do these things like I try
I go back in time and look for mine
gmail some of the things I found a
document in which I have reckoned up
how much it costs to name a bitcoin love
once I had had that I was
studied things and cost two areas 70
I can’t believe it 2011 seems to me one
mail of 2011 in which all two calculations a
2 euros and 70 is actually between the
mining the depreciation of the hardware
rai angeletti with amortization of the area
so for me the email instead now
back to have a value while everyone
they say the idea of having a world
dead art but the fact of not updating
is based on that file concept that the
end of your daily mail
which tells you something is still the thing
very easy simple because it does not say no
but on messenger, however, you look at me
like those m my update
obviously this is just I read fred
wilson or
how beautiful you have it exposed and from
sponde scholl view asm sar on her hai
a beautiful car already comes many inside
to sidebar inside beautiful if I have to say that
now seen some that make me all
on the cities and benedict evans i like it
very, very good
here with the melli I like them
accusation insight and I must say those
surely then surely the mass is
perfected is not a se like one
work tool that is not one
work tool for teams in the sense
that messes up life if you use email and in
certain team that is unfortunately the end
search in the mail is not a thing it is
so immediate
whatsapp huseyin paws is safe and gold
turned and then slac and again there is it’s own
work work
whatsapp already this thing which is more
therefore still immediate in some way
some whatsapp channels us ie
isla that we have redundant its creed
that this interoperability of which
marchetto spoke writes I hope seen
which also promises interoperability
with text messages
I believe and hope that it will open up a bit too
this seeing as having a mes again
no what was once called
unified messaging done right there is
paradoxically you are now
really keep conversations
working on watts because it wouldn’t be
exactly to do instead then at the end
very immediate though without whatsapp us
we will not be able to cooperate
ie the best easier channel
for you you are proud vocal images or if not
tonight if not, you didn’t like it
locals don’t know why it’s amazing how
voice command
local sources feel useless
I always try to contain a little though
what is missing I thought difficult of the vowel
to whatsapp to listen again to 2 in fact
send it to the vowel you think it is
fundamental that you stay there and some
why some speak slowly because there
are you thinking and your seven minutes it
I would like to listen to the rey half will
offer you a premium service where you can
subscribe to local feed variation
fast or here is me for books that
could you do the abstracts
vocal vocal roads but you know how brilliant
this idea formed chaos service must
call marco to try to put it
just okay call marco 6 work
let ‘s make the austra vulgar resumes
all the good things you look at you
how to say, however, this will take 4 years
but no no no no we did not understand each other not
they are four evil saints
you meant to have four days later
let’s go to eat
thank you
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