I’m glad that at the time hair for
me, then, in this sense, it is good
just left
lorenzo favi j is said but fortunately
we ended up at least we have fun
a little after our limit is not
one of the couriers as a saint that this
wild interview that such beautiful
seriously pressure the first time in
absolute until today called first
but how big are servers to understand
this first time when we feel like one
po presenters so beautiful mountains
tell us a little about your life
now we are we have seen indeed
he puts me who saw a think that I was
making the boss another day in three
I do not know thousands of people mine
life poto thousands of people and the thing
crazy is that it is practically never me
happened a 4- way so at 5 and then
it is a first in the first model
5 and then I told you before I said before
every time maybe I do stuff
that I say cacchio worked in the book
of the best-selling business of 2017 in a
world of red brick I said
Mamma Mia
immediately he says yes but email and you
you have some fucking numbers
phantasmagoric and therefore every time
Understood, mimes, you ‘re wearing this one
pressure that they say
but it’s true 4 oh well then I said sterile son
glad that if the hair theaters me
honors was a nice gesture
the abruzzo among other things, this is your beautiful one
video on the topic of YouTube views
as an answer yes to me unmarked and al
flight because I saw a decline in views
so you do not take it instead you have
billions of numbers but I ‘ve seen it
the case more if the decline and wait for it
he was wondering they are
registering why see how the
spontaneity of talking with you is
started I do not know so much then
we take an entry point and we are
green we talk about talking
yes no no then hello and like mine
noah son that the smallest that he
he needs his understood from his
small with security or when it’s ready
then at that point I said the decline of
undeniable display however second
me the month by the singer-songwriters is his dream
of our channels you actually have it
seen on everyone must mean everyone
they load even smaller than in most
little ones
ok I saw it clearly right
seen a drop that obviously has we
also talked a bit with youtube seek
to understand what it was due to
let’s say that when it happens with there is a
the problem is all the theory is invented
exact considered artistic of
conspiracy youtube wants to bury i
big things like that
according to me he says there is too much in the
sense there is too much and little use we are
Italy is a bit that country that
problematic with respect to the language
so maybe all of these us youtuber
they go to cover those people who
they watch videos on youtube and in my opinion
the strength is as he said also
stefano and try to renew itself in the races
to do different things then surely
youtube is also full of bugs because the
moment maybe a change and then
surely having problems maybe
at the beginning of the video when it comes
loaded or do not operate
notifications does not help
But I think it’s time for it
which the big ones say so for us then
self-critical
we must renew ourselves we must do things
new must show that anyway
it is not installed the halls at the top is
clear there is still want to do things
because then you actually see people
that makes crazy numbers towards each
two minutes leaving always two people
one is called jordan peterson who is a
intellectual that you like the day yes
silhouetted clever on the book is he a
door in the sense is then it is very much let’s say
rigid and charismatic, in short, do not mark
much if you see one so maybe
which makes crazy numbers continue to
grow joe hogan doing the podcast
incredible numbers but in short there is a
clear change but I have already
He lived through this before too lorenzo
an hour ago I’ve already lived on it
facebook is stuff
i mean i saw a drop on facebook when
at the end of last year they closed
the nozzle zacher beghetto is both
we did it on purpose because it did not
we could monetize videos not
we were ready and now it seems
statements two days ago it is
footprints monetize videos on facebook
Advertising has understood and therefore there
reopen the filler you are always a
let’s make this wave let’s say it weighs
I also understood that moment of the fan
page is a bit detached from others
social because now the user and jesus is
really big now we do not use anymore
facebook we got up from ours
profiles do not know slowly out of it
completely out, that is, for us it is a partner
at the moment of reference are youtube
is soup
facebook has a very large user that
maybe even interested in content
different
and then the platform itself does not help you
maybe to make viral or otherwise
open to get the public to the
content that even facebook has a bit
that haunt of people you go to
complain let’s say
I see a lot of groups a lot of
things where they all communicate as if
it was really time for the air hour
go and complain about some my face
book ie not to complain though
parliament is as if it had replaced
what was the forum ten years ago there
are the various groups on facebook which they are
signed up
there is that of cisl action watches as well
I go there just to see the last ones
updates as if it were a forum
clear indeed groups have we say
they still work on some functionality
that work with respect to others
social but my curiosity say
entrepreneurial side and marketing side
in times when they put a benefit
because they have activated them now
all blacks
in fact, I then activated all blacks
but in Italian they do not work yet
because the language is not recognized though
the moment they give you the grain on
facebook and on instagram also to the
creator at that point depends on the numbers
that you do not becomes another source raven
and then maybe move a bit of people
surely a lot of people will come back
on facebook to produce contents at
ghetto incentive is there will be to today
as I said, however, on a monetary level
in my opinion worse than facebook because it is
always focused on the videos that are
short and not even in these short videos
they put a mid roll advertising that
annoying on youtube I ‘m used to it
to see a video maybe 10 15 minutes
there are three commercial breaks a
me okay, okay, it’s me who can
very true creator but it ‘s okay with me
however that immediately someone else
in a one and a half minute video if i
put an envelope in the mythical helium
week in front of me is fine but missing
in the end it can also happen on youtube
which leaves at the end in the middle in a
two and a half minute video for two scholars
but how many percent of people
that leaves a video when you do
advertising because for example when
the curtain is defended, you want to make one
advertising is there even though I liked it
I go ahead where it annoys me to see
that stuff soon start between
citizens but also how he enjoys gods
video on facebook is different even maybe
you have a roundup of videos and if not
take interest immediately
according to me already 6 per second is not
intentional intention on youtube
maybe you see the title
corn entered ideas a possibility
so you spend some time with that
content and then automatically dc
maybe the mido arrives at three minutes
let’s see what happens next
on facebook there is this thing to use
with the phone scrolling through the video
he even left almost alone and said
this here five seconds no I go forward
and in my opinion this will prevent him from
becoming a strong social video is strong
as in facts they are looking for second
me to put off the video part
compared to the say the part of
community
the same we are big tv on one side that
it is perhaps not because it did not work
however it is also spoke before I noticed
first spipola I’ll show you
I agree in fact I did a
poll and nobody uses instagram tv
no one but be careful if I go
in exploring what you notice this that
explore in the upper right corner have
placed a video that fish awake
seriously unbelievable biblical guarantor
no then that point of kobe
interesting but because they want to push
people who go also go there and
so I did not mess up anyway
[Music]
there is a little messed up even going certain
it’s a bit like direct that is 6 want to go there
fm some very budget is natural
start with the divine then if you see
analytics and your face from the explorer does not
they are so high
they are not so severe though i
analytics therefore the error that for example
how many is a signal where they are
clearly as soon as they are ready to
monetize videos almost ready and at that
point they say well we have to move the
gentle people and they will start to thread
link or facilities here is the image no
I would also do this as a strategy
no, I said when he told me when
scrolls the timeline of facebook is me
It seemed strange because I do not open it
I really a lot of time no se
I only speak for myself but it’s like me
he felt uncomfortable in commenting
Disappointed advertising type as if
go back spinet a thing of the
gender
if you took the step forward and yes
he can pull back and probably yes
is open to the point until today is a
beautiful and for which you are in fact
youtube instagram centric centric
twitter the top
we have an idea had an idea about the tics
toc because its roof splits say
let’s say what the concept is and look for
also to test a bit I’m one
who studies the social network to understand where
They are going in to this tic toc
point is not in a positive direction
he too is a declining direction though
a user that you are interested in you can
go get a relative user
little we do not have because
maybe for many months they represent i
kids while we represent more of them
so we are millennials teenagers
on the user a little bigger if
maybe we wanted to make that passage, not
I know if the moment has arrived because
panzini only a passage to the top
we could go to use tik tok for
take that user maybe the hyper
communicate akr user there what
let’s do and maybe see if you like one
What struck me is still one
Once he said it’s fucking steam and I have
I started putting long videos
not very long, that is, these
chat an hour of video when
I loaded it all the first time
let’s say my fellow people
differently young as he told me
mounts but what the fuck put a video from
whoever wants to watch a video
so far of an interview all that is
something that I do not even know how to explain
because, however, there is this great hunger for
long content then I’m to see you
you have done 36 hours of video well
this is not valid and has opened me up
he remains active too I want to do it
along her he was the challenge to search
to do something that others have
made to dream with cuts the thing with
youtube nice but this can be done
a direct of gold
I come to them the boys I say guys
this year we have to do something a
New Year’s Eve at the summer
because he did almost 36 a
New Year
we must do anyway to renew ourselves
something different we do a live
long night of beginning to inform with
youtube here is how much you can do how much
it can last a live and there it was 8 hours
maximum ok so there was this limit
so after 30 days of calls from
call with youtube england and so on
I managed to close a deal
live to be the only live at
world of 48 hours
the only one to six months 6 months to do it from
when we finished live when
output that is output at Christmas of the year
last and home counterparts from 12 hours that
then they put everything together
you’re out of your mind
we must be those who are the ones
unique in the world, however, that have one
direct of 48 the meeting we know we are
gathered the four live rendering the
that he was not even doing it on his own
came back then we passed the file
to youtube to why not youtube
the aiw itself was able to work it
I send wetransfer instead depositing ban
Due to the youtube technicians to imitate the
live put our video then do
become the video in the live because otherwise
we lost and 10 million views I had
made 40 10 million and then though
we loaded the 48 hour file apart
we can easily lose ourselves
you have all the two newspapers and 48 hours
done to minch or have them
scripted well organized jagged
even if the 48 hours was a little more ad
minchiam also that 36 was more
even more scaled scheduled more
studied because we understood that to have
moments to minchiam after 24 hours of
tiredness was insane if you could not manage to
no centran theme what I do reality
it becomes but I have only reviewed it not
all lately there are some parts
towards the end where really seventh
that is, he exhausted after having slept for two hours
but for now it’s the part of you had to
sleep go to the bathroom no and eat it
he slept in the sense it was everyone could
have a two-hour break but not
together with ok one every so often there is the
girl when you give her the skills of 11 and then enough
has collapsed at the beautiful 48-hour live
giuseppe says I’m going to rest 5
combine trouble crashing at live than those
two hours I slept but we’re just
he has fallen asleep but we do it
we wake up what happens there as well as
we explain it to you that it happened
already said he is a heart attack there is a
abyss own line and credit to me not in
game house grew all of me after 500
people started it looked like one
joke
these milan jokes but the live set a
a joke instead no crusade was
live after five minutes that I had put
a bed for two minutes because we come
from we also recovered from four
days that I did not sleep to prepare it
that is, the concept was that the two days
to do it but you must also prepare it
even simona mazzeschi is always the back
behind the scenes that unfortunately up
youtube is not seen and many times in the
people think that you have the content the
content and there you have it ready and
magic and today you have a very good one
relationship with the successes you call
sergej and larry the sign that italy un
po from this point of view Italy a bit
back that the people who work there
there are few of rock and london we say
who work from time to time then use them though
let’s say that for what is possible
considers that after this date and 48
hours technicians have forbidden to any
youtuber to the world to do the right thing
any kind of possibility is closed
review can be but there is no let’s say
among the super mice youtuber of each
country there is not a kind of society
secret type cismon where understood i
youtuber mice events are spoken between
they once washed, not because
we could however talk to you otherwise
then we will have to Chinese because you know that in the
technical world there is in Italy, however, is
never find there was a famous meeting place where
they were page brin that is large
tech characters spoke and understood it
males bla bla bla via dellitalia on
these need to launch another part
another part we leave and we have it
tried we could do a direct
secret that is the direct however there is you
you can not see anything you can not hear
nothing understood for 48 hours
and there’s this meeting scale and it says genre
it would be there because it is the fifth member of the
group that we have also included a
cream will make the city ugly one
panda be without in a panda already explained
not entered a secret identity
the concept is a character
secret under this costume of a panda
the bicycle of the animal was is
was difficult because the dog wanted it
who wanted the hole is like a monkey
who wolf at the end the cream also
he wanted his pet favorite and pet
in the end we created these nations
silk
we have created hype for six months on
this fifth star because we say that
i meant I feel a bit like the group of
reference in Italy there was the concept
sooner or later a fifth member will return
ok so I tried to ride that one
stuff there saying yes the time has come
to get in with Ellis is unleashed
panic is the youtuber clown
stranger the pair lewis who will ever be
and then for four months he talked about it
from on all the social media
then at some point we created a
short film to rob that we do not
we usually do because we do
gaming on entertainment a lot
spontaneous but we want to do one
different content
even there to change the year before 48
hours
jaden with the short film we have
invented this story with sherlock
holmes and watson arriving at the time
modern and want to find out who is there
fifth star so they are in them
study of their era, however, that come out
in modern Milan they are looking for
of this fifth star of the means
questioning the various youtuber not
of Italy and at the end they discover it is not
a youtuber but it’s a panda in the last one
we launch this bomb in social media
they explode because of its sava profile
200 thousand followers in two weeks and then
from there we made a second video
an interview 5 in which there was the launch
of panda jumping oranges I saw then
if there was matteo viviani of the hyenas that
he interviewed us and the interview went on
cream that responded said that panda
which responds with the sign to
question but the panda can be said if type
the final of the film can be tolerated but
the panda will never reveal its identity oe
let’s say therefore of the highest that it
let’s say something like that
they ask in private, but we respond
this is something we never have
made a people will not disclose his age
remains when it is a master
panda fine there is a panda there is a mantra is
a brave a panda 8 has a
project is an object that is related
just in the mail world is more than anything else
we see it we create comparison
stories update what we do
for us, the announcement is a bit of what
we may not manage to do so in
a little bit that force that energy
that must give you in doing things see the
bungee jumping maybe among us only
sasha would also do it on you’re crazy
furious for free time and time
he is a little bit what those things do
that various spurs us to do things and is one
even that link between reality
is a bit the magic we do not we’re a little
great
we are at the end big but we are also a
po child and the panda is a bit that
bond there for more he has a skill
that we do not have and that this too there
dear many did not understand it list do
music therefore produces music then the
third video will be this stuff here will be
music
already I see the concert of cream with i
tickets the things you have cev and me
I see already there but we see it a lot
abroad is a lot and abroad more than in
Italy because I am in China spa that the
soldier three weeks in China and China
grants already have asked me that is from
shanghai already there are booking managers
they asked me that, but they did
bread a fanbase there but the concept me
many times maybe people do not understand
that ideas are even stronger than gods
numbers if you have a creative idea and I think
that this is a creative idea e
the eagle 6 sell well in the evening count
then get everywhere and that’s what
we want to do that is to try to go out
maybe even a little from our share of the
our pil
but you did not leave I ignore it
your story
in reality I always hate those always
doing interviews that go to
read the day before understood two
little stories and then do not know a saw of the
or type the one who studies first instead has
managed he knows or one followed him and him
knows or it is useless to hope and
so in my case I do not know and so
I do not know how you started as you
this quartet is born in the book that
mention there before you saw the top
We told it to the rankings
for good however, essentially there we
we are all known all here and there
four through the web just because
they were all four videos on
you had your four separate channels
everyone will go on his way but that
they were already going to bomb like they do
now or maybe they were nicolini
they were good in proportion but numbers
however decent not with hallucinants
when we met more or less the
average what was of how many members you see
you believe 50,000 yes yes maybe I’m more
or less equal and a 50 thousand members of
average so they were not few but
at the time maybe they were then had the
why do we say that maybe not
we were not known at all though
the community understood among the big non
there were there were the eighths there were frank
matano willwoosh so there were the big ones
once there were youtube that
they started to see numbers and for the
sasha precision came to my house because
we had arranged to go to the comicon
of Naples which is a comic book fair
video games movies and so on your fault
together we go this fair and me
accidentally met Giuseppe who was
a boy and he followed me and looked too
my videos despite uploading them
even him
minecraft I was kind of later this band
but I liked it there is more than iter and I am
one that judges from appearance but for
he likes to spur much he tries to pull
out of the best then not the first
acchitto I immediately went to Stefano for
how I liked to say maybe this
What I do not like
you could do it better and then there it was created
trust link and let’s start a third party
hotel c in contact and then
paradoxically instead of joining us three
there is one of the three for the three of us
we brought mine contents to create a lot
similar but we start doing live
all together
we saw people increasing each
ever more and more you continue to do
longer videos continue more and more
and after that the Milan games week
it was right
yes because it is the first time in which
we were 2004 person we start
we start recording content a
talk on teamspeak also with sasha e
the group of three that we were in three me
both wide quartet was ugly 4 center
however, he did not have at that time
also widen the group more for
choices, however, has not expanded
because we saw ourselves better maybe
here from other people, that is not that we
youtuber we all work the same
so there is who the video sets it in
different way then content comes
similar to the monel end mounted pro first
div c is a method also for this
reason here other people who could
maybe even going to join initially
but then it did not happen on several
decisions and our personalities yes
they fit really very well but you
you all lived to say in Milan before
you were sbarsi napoli florence and padova e
now you all live in the same paride
because there are two of us in Naples
florence, however, I and he are there
transferred to Genoa and then four
different places
four complete different texts for
clearly we are all different
one would not say why not at all
we fit together really well and the
method of work and in my opinion he did
so that it would create what methods work
first previous question when you have
said that now we join you
formalized is what you did one
companies have done one thing concentrate
that the concert was and we do not have it
created in the group badly given the
public
we were friends and worked together
the public liked the concept of
working together wanted to have
an identity and then I threw it there
telling guys arrived the moment of
make the next step we make
this friendship a project a project
so a brand and therefore for a company
so we first created a brand
of giving a name and from there it was born
as bait anyway it means companions
of life that was what we were in
actually true friends
we moved to milan is there is
It was a more my input than guys
the moment has come to work together
from morning to night and that’s what
let’s do now maybe from morning to
night more from an old evening and there
we created then we registered the
brand mail
we have detected the graphic part
we have created a society and born from
a handshake which then is
has become consolidated and how it is done
always go then not always agree
but how do you maybe you go out with
idea says ok let her live the
Doctor what the fuck I do not want to do
I know it’s a question that fans
all that is, I tell you that in 92 100 of the
cases never created a problem
true in saying no my god this thing
I just do not like it
there is perhaps a great trust there are
maybe even the pre-established roles that
everyone knows what his card is and what
must do to ensure that the project then
in the toto it works and then there is the estimate
received in saying if one has an idea
we ride we see that we test the
let’s try to put it into play
so we learn when I proposed
at first we like clothing
we like it as maybe passing cimino
allow one of the boys
normal we could not go to
say we like it maybe luxury it
streetwear or what is now that
however we manage to allow Maria
to buy clothes for those who do not
Also we offer our taste and
learns we said let’s start doing
a quality goods
maybe we were the first in Italy to say
we do not do classic merchandising
but we study we do it we have created
one creativity let’s take our own
designer, one of our illustrators
we label our products and
this year and we decided to do a
another pass to block
completely all that was the
past to take a director
creative then an external designer who
started working with us that is one
stylist and we did a king branding
and from here therefore from late November there
it will be the launch event of the new one
line in the note how it works
here is Semitic I will arrive all with the
cap me all mail that had mail
you turn everything all branded I guess
that when you started thinking about
create a brand and then maybe create
the clothing was not expert
just this or maybe someone but
skills I first studied let’s say was
theoretical weapon but not suitable but it is like
you do as you did to say ok to
pass from idea to execution to say
then I have to sell this item
someone has to buy there must be a
customer care before many mistakes e
invest a lot of money too
ok it’s a lot ahead of the youtuber people
to the fear that what ends up
in my opinion this is the first limit that
soap any youtuber and that
wishes the others not to ask
this limit because in life if you think
that in a year what you do is
fail it does not have the incentives to look
to grow up so do not invest not
invest neither time nor money nor the first
what we did and for how long we were
young was taking a part of the
Our grandparents to invest gains
our projects
one was to increase quality then
let’s invest in production let’s take it
of clothing an hour
one was traveling abroad
think about creating public relations with
foreign characters and then in the
world of music in the world too
of clothing in the creative world
to get an idea, let us know how to do something about it
influence from the markets therefore also the
Japan knew her japan
which was a big influence for us
for the new line that will come out because
will be very thematic with Japan
so invest money and get experience
therefore errors said suri and then
the execution instead of practical or in one
once you have had all the inputs
what you did you contracted
outside the production did you have
put on the auction of honor almost t-shirts
everything is done to us without it
rivals is found you take a manufacturer
yes, it goes
to treat you start doing the first ones
first sample leaders what you like if there
like we produce it we see as if
we work we start selling this era
at the beginning as we worked
from the beginning
now we said we needed a person
also for the level of time that yes
devote completely with us to
this phase brought him home and then
we have no stylist that maybe
it is he who calls the companies that do
production we have taken a person in
takes care of the site and then we have a
well delegated first time that frame say
we do it all yourself
now instead revoked I allow a network of
friends in quotes on what we have
often professionals who in the moment in
we need something there
a hand that is clothing but
also certain in terms other things but it is
the thing that struck the words crowe
with barengo, perhaps you know
I was very impressed by kylie
launched its own brand 900 million
turnover in three years but above all a
seven people who is a company like this
usually at 6 tens thousands of people is
a cinema doing stuff like that
she instead makes the creative idea the
promotion and so she is the channel
of communication and then the whole part of
running to his team
be wary that coordinates say the
customer production that our goal
it’s that is the few to make peace today and
to make her a new legislature of blue
if he can do what he does with
very little sense is clear however that
let’s say save maybe it’s clearly not
scale because maximum two thousand invoice
this in Italy that thing has gods
limits
instead when it is a brand and an audience
very broad
when he can identify
which sovereign right product that with
few people can succeed anyway is one
unthinkable tempera I go back 10
years that now you can do so
crazy now cus main is yours
character to your person moments
very much, however, we also receive
a management agency accomplices
manages in the commercial part maybe
it helps us when we have the idea then
web star channel, however, she too
Help
it’s all in one coordinate all
variations if there are pieces that there
they are missing, perhaps they support us
yes but it’s when you work with a company
You can find the right one
square to say yes we do a nice one
communication but it is not one
fucking frog and where do you go for
be able to do something that the company
he says yes I’m happy I put some wheat
and I have excellent results and from
found you are not the whore you
to understand that beautiful that good
this water instead I say I dream of
time ie at the beginning it was maybe more
difficult there were the placement of the
collaborative videos that were more
structured that you could see a little more
then with time a resume from
show a customer arrives told him is
this and that we did though
in our opinion we can go much better if
we will not denature our character
then in this point of view, Giuseppe
much more in the lap then for
nothing but in the sense that I have the
contact but initial with the agency that
they bring me to the client according to me in
this point mays sell to brands
language that is ours already me
I would very much like it in the future any
influence of the port ahead this one
idea that is to say is no longer the brand
that must impose something but must
be the brand to say you are masters
of communication you are masters of
creativity you have invented almost one
no profession which is the rica influences
creator and therefore if you are creative
make it creative to us and second
me this is what if we teach
to the market in general the brand pian
they will see that there will be quality
because a lot more agent a brand ice
I must entrust myself to a boy of
twenty years to make a promotion a
level of communication and creativity
with us I think we arrived at the
point that we succeed because a team and
they are a company have another side
important company web star channel
we have always guaranteed both quality and
numbers because in my opinion they are not always
importance numbers and never important as
do things and maybe even do it
creative does not always succeed because of it
many times we may even be wrong
in in positioning the brand, however, if the
direction is the one that did steve jobs
that said the famous sentence no
we must not take gods’ talents
phenomena to tell them what to do but
why they are telling us what to do
that same thing if you have the
control and you know how well the reacts
your audience and then one must
let work if not go to make one
stuff that does not work we said we have
also had the luck and the most of the
sometimes he recorded these videos for
these brands the customer was present
on the spot and he too had fun in the
see what we did and then it was
more stimulated maybe if it was maybe a
long project 5 rather than ten
video in say ok I saw is in the
your hands the situation is going well
continue well on this road but the
forum of assago then you have filled it
more times and legend than reading it was
a diet they told me the matches have
filled the amanda forum several times
like manno marian will be a comparison in the
sense that the numbers are big but not
I think we are not even ready had one
passage of the genre also because also
there on the events for the first time
last year he made a tour
made by creditors together with you
starchannel in which there was a content e
we are a bit against that concept
youtuber who sign the sheet e
they make the photo were viano
if we are creative on the web
we can also be creative in the
real life no and therefore we can create
a real show so we did for the
we first brought a show
around Italy in the most important
maybe as always the fabric then
smaller places than the fondaco but
with those important places where they are
passed maybe important singers
doing a music show challenges
entertainment talk and then there was
that second phase which was the meet and
greet that was not even even
for everyone compared to the classic meetings
that you do and maybe a ticket
let’s say first one to do it was one
anyway a way to show and you
I say that parents also have a lot
happier because many times parents
and bring the child not knowing the
credit and is in front of a doll
that signature will be sunbeds and takes pictures while
if facing a show with
music and entertainment presenters
dancers and anything else with their parents
I’m content to say I brought
my son live a cool and experience
So these guys have something
to tell
I think this is a fundamental need
invest time money that many times dc
I prefer to do the mall on
I earn more than a graft less
time and I do not have to shake my head
in the puzzling how I do this
show the slide to think of it to recreate
shot increases the brand instead of there the
shopping center after a little squeezed
we say the lemon we do not do anymore
that stuff there mx for us is a
positioning more than anything without anything
take off at the fairs
but if I were a parent if I had to
choose whether to bring my child a
event like the made in internet that
we have done where one is sitting
enjoy the show rather than stay
pressed in a row crush from the others
people are like eating staying at
look no comparison
we hit when there was csi
control gamble because csi had come
train
I’m sorry if you know why you know he came
he liked he had immediately associated there
you know how he came to train
brighton brighton because he’s there
give no and misery bags see now i
names I do not remember anymore
after going to search on google the name and
christine bank junior is called is a
English boxer who right now goes
for the greater it is practically mine
personal trainer one day told me
Look, I went along with Chris
because then it would be small Latvian to
train this youtuber who must do it
against the boxes before it came out
at the news but asked in super10
look and one of chiric color color
that you know
yes yes that saisies csi in reality and not
mediated a wealth is practically was
came to train however we say it was not
capable is not simply the search for
explain to him two techniques but the thing that
he hit me when he then followed by
point of san marco m interest we say
that part there of the event they have
put on it seemed true that is if you do it
looked at you says two things that they have me
hit the first is the level of
production seemed tyson against evander
holyfield
the second thing is that paradoxically
two lovers of that sport can
to monetize more than one today
crisis goes around that of trade makes
that and is and maybe the champion of the
world the first time he has already won
with the ok in a while it was on the verge
senses had been challenge at a time o
mistake the first time the first time
was that you know he was challenged by a
another youtuber the second to victory
the victory of the first match said
I challenge all the fried paul understood
public building has never ever seen the
match has been seen that however you
I added this I had seen the match
mcgregor mayweather previously also
there one would like to talk for a long time about
marketing of Greek myself though if you’re not
a practical one
ok there was that match lines without not
it’s a match you said
that is, until now I bend two serious taps
probed a little they are taken that is
a match that was standing there
show was standing and I say if the
case I made a place and the result
clearly the resale that others have
announced revenge where you want but
there were already the posters the fullback hate
on the good however at least one true thing is
that on a party really took
truly by an obvious he says yes yes yes yes
yes for logan ball was unpleasant to
many people for its contents and
I think the start was true then
when he wins a saini match for
adrenaline also in my opinion here not
the bent wing and that one is to be said
moment said I also challenge you the pact
between you and then you take them and then
they get even more angry
saw the match and I wrote vigilant
said lorenzo very much when you want that
but I’m impressed and with the
construction like today
if you command attention to the le
ears and eyes of people ce
you have it today at that point you can launch
the lipstick you can do which you have less in
Italy would massacre you camp
instantly if you did something that is
true because if subject to criticism the
here he talks to us so much in Italy we talk
so much is done little while maybe
abroad we also accept robe del
even if we detach ourselves from it
a bit of bersani because it’s really too much
built but then I want to say one can
decide in life what level of
visibility wants to have what it is
willing to do things answer to do for
the wheat is there
everyone makes his choices those
I personally do not agree in the least
with the choice of one that goes box surin
without ever having activity box on alone
to make wheat or to increase it
visibility is a choice but also in one
motorcycle was made is that it was
presented as something hyper
realistic hyper true when behind it was
show if it had been presented
as a show as you have the same
of harlem globetrotter
it works because show if they do
we stop wrestling was declared
minute boxing concords that then boxing
it’s also a sport for many people
sport that there is a noble no compared to
other martial arts and perhaps the only one
noble sport that we all consider such
see it a little so dirty between 2x
Cubero then is not beautiful in Puglia ago
an ass so there really is a stuff where
but if you should say today on youtube
what advice would you give for one I speak
always an audience of company companies
people who do not make fun content
it makes no jokes it does not make challenges
a company has understood for a plumber and
he says I want to communicate online
have some more customers maybe
videos youtube what do you think?
it works today based on yours
experience seen a lot of cases that
they come from the bottom of people who
maybe I come from the commercial world
restaurateurs
people who run local even we are
always in the entertainment, however, see
as they try to increase
the engagement that they have with the post
it’s interesting even on small numbers
and I see that surely the thing that
works more is the sharing of
own life in toto that is if one has a
restaurant share all stages of
what has been the restaurant since?
tuba be that is to products since when
you are the waiter, but when
meet with the barman since
choose the chef since the fire has to
cook to show positive data
negatives work a lot by following one
couple of people who are doing
this stuff here in Milan and brought
to an exponential growth of the
people who enter the premises because they are
people are interested in then to see
from the truth in personal reality
it affects the personal interests the
person and then he did not do anything else
that share his life from the
morning in the evening in the role of
restaurateur so if you tell me one
plumber
I think it would be nice even then
he knows he does not understand anything about it but
the plumber how he works let’s see when
the call comes what must do
with apple dvd and there it all starts from
detach people not from youtube though
share marie cole stories do
understand some of the work behind it
the plumber that there is work
behind the surveyor and if not me
knowledge of the trade is the first step
to make the audience feel that
in fact it is also an easy format
which does not require a documentary
record what you already have and also
if you are maybe denied talking before
a room a sharp note to resume
between them to change the thun
we believe a lot in this in the
spontaneity if the people concerned then
in the interest of the interested people
motivate the drama to those who are there
problems, however, the interest arises
even in something and seas I do not know
as I am the first restaurant
how do i do the job of
hydraulic and how I put myself at stake
according to me it creates interest and in your opinion
he then promotes his or her needs
a boost up to me that I owe
these cases the restaurate pictures are
promoted alone because they are cases that
the 60 thousand have gone from 500 out now
followers in six months that are many for
a person who does nothing the
that is not that they need to say
the best photos ie the photo is this ha
solved this person had to
close a couple of days at the
week is put on the
restaurant reservation as to
it’s full a big thing makes you
understand how Rome has created a
strong engagement on a city one
restaurant is not that it needs a thousand
people to fill and work clear
I would just like to talk about csi though
Now it does not have to be instagram l said
you use it but so we say but
individually as like me it
you have a structured plan where your finger is ok
every week
you placed at this time I can
this other one is an organization
this only when we have to do
communication for an event those things
there maybe it is for the rest however
even your life, so show them that
that you think the reason for you goes free
for his business
on his single but sometimes you also tend
he does not apologize goes to say if you do not have
did stories today say oh well I raga
do to the self-esteem she says now works
all day he made video done
so I did not even feel like it
that is why one day to make three
stories to make 50
It depends on what if you’re doing it
absolutely even if one thing does you
take it well if more loveled lean
sarli and show he saw that
share life with thousands of
people do it on the day if not at home
you are breaking the boxes but if
working, you do not have to think about files
astori are jobs at the end of ch io
But I did not do anything
I explain it but it usually is
programmed only when we have to
explain something story we must
exploding more and more if I saw the
latest statistics also created facebook
also the facebook stories that me
surely that I ignored from the point of
seen at some crazy new ones
crazy numbers facebook stories e
the first interest if it is immediate and
instant person looks 10 seconds and
you understand something then as he says he is
the same thing that I said before us
we share our life from youtube
because a lot of people are interested in
understand what makes him the youtuber
morning in the evening and then see that
a public 6 am to 5 am
night at 12 o’clock goes to make the event to it
he came here
then later I have to go and register for
a brand then I have to do my videos
personal then I meet that guys
for the clothing meeting
this makes it clear how much we work on it
and what our life hours of
I published my first request
first you but shoot again I have
said but hog scoop me
and for three years I have been telling the world of
business guys need at least one video
a day and imagine if you go to
a professional company say look at
post a video a day that I’ll never do
I have no time impossible to places like
a bastard opposed to burst
actually in the three Rai group
we publish daily the
savior two contents per day sasha
1 sometimes 2 depending on the period also
of commitments that we have a little because like
I would have understood we do not call him a father
vegas but let’s say it handles many more things
our
exact that is you post
we are so much because anyway when I do
I was coming home from school
the first thing I did was to attack me
to the TV to see me dragon ball
rather than future mo the simpsons e
by empathizing when he started
this path in the mind of a
boy could do the same thing though
those youtube i thought if i go to
see a youtuber that I like I would like
that every day put a content
still today it is so if you follow a person
every day he also put something and
therefore keep constantly updated
the channel is fundamental not with all the
format this thing is possible because there
they are videos that require a lot
commitment this time a day
we who do entertainment and
ideas in one way or another
we churn them out as a profession and
He checked if I was right anymore
of 4 thousand videos on the channel with the two
more than 3,000 channels if they do there
there are 5 contents per match day then
one of mine comes every couple of weeks
and then comes from that for what it is
the setting we would like to make a
really special content on the channel
months we also have a channel of
group where there are the law of 48 hours per
david the 36 hours the trilogy of jade is one
Once every month, then look
always be present
people always differently because
then among us we influence a lot in the
say ok but I saw you and done 33
days in a row maybe too much content
similar we must also try a little
to vary there is always influence also
on single dogs there is the influence of
all because anyway
in the end being one of us works well
and the brand always grows more and more
so I think it matters how you do it
let’s say the individual channels to promote
others if this is always done
always there is a continuous video relaunch
of the pressure the clothing the fact
that anyway maybe in a single video
at the beginning we talk about an activity of
group ie exploit the
content to tell how
means grows then maybe a time when
we did the first trips together we were
the three of us are mostly always one
camera in hand to record all
we did not see the contents of it
they looked so much like the last ones
we did we decided to travel
structure maybe being having a
place only one person registers
so not only is it exclusive content
but others can rotate around
what we put my question
curiosity but I spoke with a friend
they talk more about people who also live
in brighton, in front of my house, I do not do it
row no one because clearly felix
brighton a little stripper just here
quiet, that is you can be a child jesus
ok, so we’re in brighton and that’s it
there are many no, that is, there are so many
baby Jesus
there are so many the last ones in fact it is full
of plankton and sister
the other financial I never remember
as if it is called that to us always the
problem will be csi there will be was to the film
alfie days always have the house
they have the problem they put on
rooms the signs saying the deception
disturbing your fans that jump in
that is, on the superano and and take pictures at
self and they take them back with the rooms
understood and then placed in the 100
you can not enter your private tam
he understood and these enter the same yes
it stimulates doing it again exactly then they do
only on the profile in crazy crazy in
small stuff amerio to the budget with i
pebbles against the window
two months ago pietrate against ours
stone try where pebbles type ii
you wanted your girlfriend the night of shopping
launched about has happened me beautiful
a month made one that Japan
I feel I was alone in the house I’m intercom
I thought it was more where ours
conquer the door this boy of
twenty-five twenty – six years ago I know only myself
I know it should not be done though
uncovered bit and absolute online
asks how do you work with the mixes
fantastic I too had two personams
bright I came knocking on the door and
my sweetheart my wife is going to
call the police
but who imagines throws man 2 in the evening that is
the children who are going to bed and
in fact I opened mountains you are and I have
closed antonelliana now when I’m at the
bell
even when I lived a Venetian is
happened a beautiful thing I was in
bathroom
I was doing my things in the bathroom and
next to my house there was a road one
half-way to start I do not know
if this very fast machine passes by
summer festival makes hello overheating
I feel almost absurd and belly
they went by and I spoke every time
music even fails to have
at home 0 at home but like 34 years ago
before moving here to Milan
around the house we did a came
boy from Rome to see you how to give
high in the car with father from Rome for
come see you first I was not in
home and where they did under one
reptile terrona with him or a dinner
license plate we ended up in the stories but
it was when we lived in Liguria
small town blackboard from spain
final Ligurian revit years ago
always judges of Rome a year
persuade the teacher to do the
trip in the five lands that are the
close but did not want to go to 53
volumes in my home but from the summits in 30
shout a schoolgirl under my house
whole
I initially said what it is
happening because I knew all of them
people the focacciaio everything then thing
they want from him and they did not know what
I did not answer they leave
just a little bit came a little remorse finds
well I’m going to look for one at the beach I am
adapt the picture to the house no wings
I fell prevented the balls anymore
the embarrassment of the people around
He knew but did not know what I was doing
so I’m never managing this
thing because yesterday we were for
the Turin University had done
polytechnic e
and do not stay economics I believe in me
always hits when the university
and there are a tide and students why
I do not know what to say a student then
I do not even know why a boy looks
my videos
I ‘m 46 years old and you do not understand no, but if
very current in the topics it deals with
in now we do not wait for I find it
3 because I do not speak to one of mine
age in my head not second instead
me with your against weight to hit
many high school students the university for
the ambition not to want to become
something to know how to band
the information if you then follow peterson
It is said and I have seen a video in which
he says it ‘s because so many guys do me
follow the same light question because I
I sell the responsibility I speak to him
arguments that make the boy say the
want to have responsibilities
but teeth is strange here if you le
jerseys freezing cold and I’m talking to
someone like me understand that he works what
that is, that on the web anyway a parent
can be parents of anyone who thinks
to this it can be cited of the
your son’s ruggiero
this parents and the many children there
you think therefore already 4 too much 3 enlarged to
true in some better the action of scales
between the hero is correct this is the only one
of my doubt this here not to say
how do you manage in this relationship that
often extremely intimate relationship that
I’ve done television so many years and yes
people stopped you on the street but there was one
distance from what you were on television
the superstar no and therefore c is
brother to beautiful uncle and then you do me
he makes the piru for a moment and you say hello
sorry for those of the other force that is
the strength of the web and the fact that it does not
believes detachment from the star of
hollywood at the famous singer in this
moment the digital unites does not detach and
then the strength then commercial for one
brand of wanting to take a youtuber of
wanting to take an influence will be that
that already knows that anyway the user who
the following is much closer so it is more
interested in following loyalty
much stronger then the one hand is
nice on the other side maybe of the times
yes there are moments that you would like
share alone with friends or not
you can do it because maybe you’re in the middle of it
people but managed to send around
just yesterday to take a ride with mine
close friend and dome the apple store which
they are there and it becomes complicated also too
only if you get a middle class
of high school averages around and that is
at the beginning there’s that stuff but it’s him or her
is not he
and then there is also a little panic
because they all leave the professor ii
plus that you cut on to places it
see that you fall on him and all that
they run towards you and sometimes TV is there
happened to block the entry of the
meter because type if you take the metro c
of the metro dekheila italy blocks
phone call there must always be the
first that gives the viano because there is always
even the ball or embarrassment shyness
However, the class gives strength no go
let’s go let’s go that nobody
suardi often and get what each
I tell everyone so much I have already seen
here lille
so let’s take a picture that happened
just two an hour ago before that
we came here that was out of the office
he told us kid first when
he told me
you understand, however, she was happy but it was
so watch and did the first time
I see you the rest firm as cold
analysis greece I’m trembling
chat is now there we did
a little otherwise the police arrive in
home, however, everything is fine but the has arrived
police
really because the only one can come down
from the bus had gone home me
they had followed the yes girl begin
to play all my intercoms
only my neighbor’s palace
this year the typical building sleeps the
day and work the night and then he said
just stop so we said fairies
step out you make me choices he called
the police and the police
no what should even kick a
child only sir and the police is
This was called to this gentleman because
they continued to make disturbances contains the
police wanted to understand why these
last months guys a share
the other of recording a video
because I was in the room comes the
police I hear knocking is mine
but ago and there are some gentlemen for you is the
video because there was that fantasy rack
point you gave to eco properties always
every vent that I do was not have
I understood, however , I told him if you have any gods
children may even follow me the last one
doubt presumed curiosity but people
interesting that you follow online that that
suggest a place to take inspiration from
foreign Italians there is someone in
particular scope yes youtube were
youtuber people who
according to you it makes sense to follow said
peterson is a boy should follow
a lot of things a lot
interesting ok one day myself lately
I’m not watching much content on the
web
so I do not know who to recommend
they would be wrong advice
boh I look at reality just a bit
entertainment in the little free time
I look for the fun I otherwise
kind seems stupid vergone by me though
maybe I looked and why sugar
I think with cane sugar
did better than normal as
called Manuel and then I discovered some
watch videos of doctors who say that
in reality nothing changes only the
stuff of molasses understood affects years of
all on vacation
almost as well I am ignorant on
many things that I do not know well I am
that is, we are all born of the nobody
he made the institute to learn alone
vegas premier editing programs
that is we are learning tutorials or with others
so many people knew how to do it
things we’ve been self-taught on
many others did not have time to do
learn other things then on the web
easy to even look at hicks people that
you do not know who I am but they explain to you
because this comes to you naturally school
then what I used to mount premier
vegas and gas and gas but in nine yes yes yes
vegas and for people
I very much abroad in Italy I follow little
however videomaker I like very nice tops
of our sea and no we say no no no
no, not that kind of video calls me
just video makers that maybe do
work by brand type by alessandri non
I know if you know him and he is an Italian who
now
has become one of the most famous in the world
makes all the apple pies on
videomaker behind this one
apple and invented a way to mount
the videos and then and I’m interested can not
these characters here who have that
something more creative and then to the
in it seems he and he moved to new
york and invented a type of assembly
than for brands until a few years ago
was impossible was too much and now I
they all want no because they are assembling a lot
very fast web very quick and when
see to say the presentation of the
tournament made the last of the ipad
of last year and if you look at the
advertising understand detachment from respect
in the past the product almost passes into
second floor but it’s all based on
show the functions like this
quick that affects you of how many things
make the product more than getting into the
detail
I’ll give you the maximum in a minute I’ll do it
see all your good for
nothing and he is born from dal travel
that is, he comes from the world of the beam, that is
to tell a nation in a minute
unforeseeable then enters the world of
motivational because it has passed for
motivational and now moved
in the advertiser
so it is a figure that then Italian and
he also won a prize for being one
of the most interesting videomakers
last years brings forth proof
projects therefore new line of
food clothing is third jaden
video e
and then next year we want to try
but it makes sense helps us want to do
a live of seven young people to help them is
perfect if you do the lai of 16 am
at least to say I did the
video to bring various various guests
so we invite you safe but
I do not know if you can help us give you sica de
la7
[Music]
me, then, in this sense, it is good
just left
lorenzo favi j is said but fortunately
we ended up at least we have fun
a little after our limit is not
one of the couriers as a saint that this
wild interview that such beautiful
seriously pressure the first time in
absolute until today called first
but how big are servers to understand
this first time when we feel like one
po presenters so beautiful mountains
tell us a little about your life
now we are we have seen indeed
he puts me who saw a think that I was
making the boss another day in three
I do not know thousands of people mine
life poto thousands of people and the thing
crazy is that it is practically never me
happened a 4- way so at 5 and then
it is a first in the first model
5 and then I told you before I said before
every time maybe I do stuff
that I say cacchio worked in the book
of the best-selling business of 2017 in a
world of red brick I said
Mamma Mia
immediately he says yes but email and you
you have some fucking numbers
phantasmagoric and therefore every time
Understood, mimes, you ‘re wearing this one
pressure that they say
but it’s true 4 oh well then I said sterile son
glad that if the hair theaters me
honors was a nice gesture
the abruzzo among other things, this is your beautiful one
video on the topic of YouTube views
as an answer yes to me unmarked and al
flight because I saw a decline in views
so you do not take it instead you have
billions of numbers but I ‘ve seen it
the case more if the decline and wait for it
he was wondering they are
registering why see how the
spontaneity of talking with you is
started I do not know so much then
we take an entry point and we are
green we talk about talking
yes no no then hello and like mine
noah son that the smallest that he
he needs his understood from his
small with security or when it’s ready
then at that point I said the decline of
undeniable display however second
me the month by the singer-songwriters is his dream
of our channels you actually have it
seen on everyone must mean everyone
they load even smaller than in most
little ones
ok I saw it clearly right
seen a drop that obviously has we
also talked a bit with youtube seek
to understand what it was due to
let’s say that when it happens with there is a
the problem is all the theory is invented
exact considered artistic of
conspiracy youtube wants to bury i
big things like that
according to me he says there is too much in the
sense there is too much and little use we are
Italy is a bit that country that
problematic with respect to the language
so maybe all of these us youtuber
they go to cover those people who
they watch videos on youtube and in my opinion
the strength is as he said also
stefano and try to renew itself in the races
to do different things then surely
youtube is also full of bugs because the
moment maybe a change and then
surely having problems maybe
at the beginning of the video when it comes
loaded or do not operate
notifications does not help
But I think it’s time for it
which the big ones say so for us then
self-critical
we must renew ourselves we must do things
new must show that anyway
it is not installed the halls at the top is
clear there is still want to do things
because then you actually see people
that makes crazy numbers towards each
two minutes leaving always two people
one is called jordan peterson who is a
intellectual that you like the day yes
silhouetted clever on the book is he a
door in the sense is then it is very much let’s say
rigid and charismatic, in short, do not mark
much if you see one so maybe
which makes crazy numbers continue to
grow joe hogan doing the podcast
incredible numbers but in short there is a
clear change but I have already
He lived through this before too lorenzo
an hour ago I’ve already lived on it
facebook is stuff
i mean i saw a drop on facebook when
at the end of last year they closed
the nozzle zacher beghetto is both
we did it on purpose because it did not
we could monetize videos not
we were ready and now it seems
statements two days ago it is
footprints monetize videos on facebook
Advertising has understood and therefore there
reopen the filler you are always a
let’s make this wave let’s say it weighs
I also understood that moment of the fan
page is a bit detached from others
social because now the user and jesus is
really big now we do not use anymore
facebook we got up from ours
profiles do not know slowly out of it
completely out, that is, for us it is a partner
at the moment of reference are youtube
is soup
facebook has a very large user that
maybe even interested in content
different
and then the platform itself does not help you
maybe to make viral or otherwise
open to get the public to the
content that even facebook has a bit
that haunt of people you go to
complain let’s say
I see a lot of groups a lot of
things where they all communicate as if
it was really time for the air hour
go and complain about some my face
book ie not to complain though
parliament is as if it had replaced
what was the forum ten years ago there
are the various groups on facebook which they are
signed up
there is that of cisl action watches as well
I go there just to see the last ones
updates as if it were a forum
clear indeed groups have we say
they still work on some functionality
that work with respect to others
social but my curiosity say
entrepreneurial side and marketing side
in times when they put a benefit
because they have activated them now
all blacks
in fact, I then activated all blacks
but in Italian they do not work yet
because the language is not recognized though
the moment they give you the grain on
facebook and on instagram also to the
creator at that point depends on the numbers
that you do not becomes another source raven
and then maybe move a bit of people
surely a lot of people will come back
on facebook to produce contents at
ghetto incentive is there will be to today
as I said, however, on a monetary level
in my opinion worse than facebook because it is
always focused on the videos that are
short and not even in these short videos
they put a mid roll advertising that
annoying on youtube I ‘m used to it
to see a video maybe 10 15 minutes
there are three commercial breaks a
me okay, okay, it’s me who can
very true creator but it ‘s okay with me
however that immediately someone else
in a one and a half minute video if i
put an envelope in the mythical helium
week in front of me is fine but missing
in the end it can also happen on youtube
which leaves at the end in the middle in a
two and a half minute video for two scholars
but how many percent of people
that leaves a video when you do
advertising because for example when
the curtain is defended, you want to make one
advertising is there even though I liked it
I go ahead where it annoys me to see
that stuff soon start between
citizens but also how he enjoys gods
video on facebook is different even maybe
you have a roundup of videos and if not
take interest immediately
according to me already 6 per second is not
intentional intention on youtube
maybe you see the title
corn entered ideas a possibility
so you spend some time with that
content and then automatically dc
maybe the mido arrives at three minutes
let’s see what happens next
on facebook there is this thing to use
with the phone scrolling through the video
he even left almost alone and said
this here five seconds no I go forward
and in my opinion this will prevent him from
becoming a strong social video is strong
as in facts they are looking for second
me to put off the video part
compared to the say the part of
community
the same we are big tv on one side that
it is perhaps not because it did not work
however it is also spoke before I noticed
first spipola I’ll show you
I agree in fact I did a
poll and nobody uses instagram tv
no one but be careful if I go
in exploring what you notice this that
explore in the upper right corner have
placed a video that fish awake
seriously unbelievable biblical guarantor
no then that point of kobe
interesting but because they want to push
people who go also go there and
so I did not mess up anyway
[Music]
there is a little messed up even going certain
it’s a bit like direct that is 6 want to go there
fm some very budget is natural
start with the divine then if you see
analytics and your face from the explorer does not
they are so high
they are not so severe though i
analytics therefore the error that for example
how many is a signal where they are
clearly as soon as they are ready to
monetize videos almost ready and at that
point they say well we have to move the
gentle people and they will start to thread
link or facilities here is the image no
I would also do this as a strategy
no, I said when he told me when
scrolls the timeline of facebook is me
It seemed strange because I do not open it
I really a lot of time no se
I only speak for myself but it’s like me
he felt uncomfortable in commenting
Disappointed advertising type as if
go back spinet a thing of the
gender
if you took the step forward and yes
he can pull back and probably yes
is open to the point until today is a
beautiful and for which you are in fact
youtube instagram centric centric
twitter the top
we have an idea had an idea about the tics
toc because its roof splits say
let’s say what the concept is and look for
also to test a bit I’m one
who studies the social network to understand where
They are going in to this tic toc
point is not in a positive direction
he too is a declining direction though
a user that you are interested in you can
go get a relative user
little we do not have because
maybe for many months they represent i
kids while we represent more of them
so we are millennials teenagers
on the user a little bigger if
maybe we wanted to make that passage, not
I know if the moment has arrived because
panzini only a passage to the top
we could go to use tik tok for
take that user maybe the hyper
communicate akr user there what
let’s do and maybe see if you like one
What struck me is still one
Once he said it’s fucking steam and I have
I started putting long videos
not very long, that is, these
chat an hour of video when
I loaded it all the first time
let’s say my fellow people
differently young as he told me
mounts but what the fuck put a video from
whoever wants to watch a video
so far of an interview all that is
something that I do not even know how to explain
because, however, there is this great hunger for
long content then I’m to see you
you have done 36 hours of video well
this is not valid and has opened me up
he remains active too I want to do it
along her he was the challenge to search
to do something that others have
made to dream with cuts the thing with
youtube nice but this can be done
a direct of gold
I come to them the boys I say guys
this year we have to do something a
New Year’s Eve at the summer
because he did almost 36 a
New Year
we must do anyway to renew ourselves
something different we do a live
long night of beginning to inform with
youtube here is how much you can do how much
it can last a live and there it was 8 hours
maximum ok so there was this limit
so after 30 days of calls from
call with youtube england and so on
I managed to close a deal
live to be the only live at
world of 48 hours
the only one to six months 6 months to do it from
when we finished live when
output that is output at Christmas of the year
last and home counterparts from 12 hours that
then they put everything together
you’re out of your mind
we must be those who are the ones
unique in the world, however, that have one
direct of 48 the meeting we know we are
gathered the four live rendering the
that he was not even doing it on his own
came back then we passed the file
to youtube to why not youtube
the aiw itself was able to work it
I send wetransfer instead depositing ban
Due to the youtube technicians to imitate the
live put our video then do
become the video in the live because otherwise
we lost and 10 million views I had
made 40 10 million and then though
we loaded the 48 hour file apart
we can easily lose ourselves
you have all the two newspapers and 48 hours
done to minch or have them
scripted well organized jagged
even if the 48 hours was a little more ad
minchiam also that 36 was more
even more scaled scheduled more
studied because we understood that to have
moments to minchiam after 24 hours of
tiredness was insane if you could not manage to
no centran theme what I do reality
it becomes but I have only reviewed it not
all lately there are some parts
towards the end where really seventh
that is, he exhausted after having slept for two hours
but for now it’s the part of you had to
sleep go to the bathroom no and eat it
he slept in the sense it was everyone could
have a two-hour break but not
together with ok one every so often there is the
girl when you give her the skills of 11 and then enough
has collapsed at the beautiful 48-hour live
giuseppe says I’m going to rest 5
combine trouble crashing at live than those
two hours I slept but we’re just
he has fallen asleep but we do it
we wake up what happens there as well as
we explain it to you that it happened
already said he is a heart attack there is a
abyss own line and credit to me not in
game house grew all of me after 500
people started it looked like one
joke
these milan jokes but the live set a
a joke instead no crusade was
live after five minutes that I had put
a bed for two minutes because we come
from we also recovered from four
days that I did not sleep to prepare it
that is, the concept was that the two days
to do it but you must also prepare it
even simona mazzeschi is always the back
behind the scenes that unfortunately up
youtube is not seen and many times in the
people think that you have the content the
content and there you have it ready and
magic and today you have a very good one
relationship with the successes you call
sergej and larry the sign that italy un
po from this point of view Italy a bit
back that the people who work there
there are few of rock and london we say
who work from time to time then use them though
let’s say that for what is possible
considers that after this date and 48
hours technicians have forbidden to any
youtuber to the world to do the right thing
any kind of possibility is closed
review can be but there is no let’s say
among the super mice youtuber of each
country there is not a kind of society
secret type cismon where understood i
youtuber mice events are spoken between
they once washed, not because
we could however talk to you otherwise
then we will have to Chinese because you know that in the
technical world there is in Italy, however, is
never find there was a famous meeting place where
they were page brin that is large
tech characters spoke and understood it
males bla bla bla via dellitalia on
these need to launch another part
another part we leave and we have it
tried we could do a direct
secret that is the direct however there is you
you can not see anything you can not hear
nothing understood for 48 hours
and there’s this meeting scale and it says genre
it would be there because it is the fifth member of the
group that we have also included a
cream will make the city ugly one
panda be without in a panda already explained
not entered a secret identity
the concept is a character
secret under this costume of a panda
the bicycle of the animal was is
was difficult because the dog wanted it
who wanted the hole is like a monkey
who wolf at the end the cream also
he wanted his pet favorite and pet
in the end we created these nations
silk
we have created hype for six months on
this fifth star because we say that
i meant I feel a bit like the group of
reference in Italy there was the concept
sooner or later a fifth member will return
ok so I tried to ride that one
stuff there saying yes the time has come
to get in with Ellis is unleashed
panic is the youtuber clown
stranger the pair lewis who will ever be
and then for four months he talked about it
from on all the social media
then at some point we created a
short film to rob that we do not
we usually do because we do
gaming on entertainment a lot
spontaneous but we want to do one
different content
even there to change the year before 48
hours
jaden with the short film we have
invented this story with sherlock
holmes and watson arriving at the time
modern and want to find out who is there
fifth star so they are in them
study of their era, however, that come out
in modern Milan they are looking for
of this fifth star of the means
questioning the various youtuber not
of Italy and at the end they discover it is not
a youtuber but it’s a panda in the last one
we launch this bomb in social media
they explode because of its sava profile
200 thousand followers in two weeks and then
from there we made a second video
an interview 5 in which there was the launch
of panda jumping oranges I saw then
if there was matteo viviani of the hyenas that
he interviewed us and the interview went on
cream that responded said that panda
which responds with the sign to
question but the panda can be said if type
the final of the film can be tolerated but
the panda will never reveal its identity oe
let’s say therefore of the highest that it
let’s say something like that
they ask in private, but we respond
this is something we never have
made a people will not disclose his age
remains when it is a master
panda fine there is a panda there is a mantra is
a brave a panda 8 has a
project is an object that is related
just in the mail world is more than anything else
we see it we create comparison
stories update what we do
for us, the announcement is a bit of what
we may not manage to do so in
a little bit that force that energy
that must give you in doing things see the
bungee jumping maybe among us only
sasha would also do it on you’re crazy
furious for free time and time
he is a little bit what those things do
that various spurs us to do things and is one
even that link between reality
is a bit the magic we do not we’re a little
great
we are at the end big but we are also a
po child and the panda is a bit that
bond there for more he has a skill
that we do not have and that this too there
dear many did not understand it list do
music therefore produces music then the
third video will be this stuff here will be
music
already I see the concert of cream with i
tickets the things you have cev and me
I see already there but we see it a lot
abroad is a lot and abroad more than in
Italy because I am in China spa that the
soldier three weeks in China and China
grants already have asked me that is from
shanghai already there are booking managers
they asked me that, but they did
bread a fanbase there but the concept me
many times maybe people do not understand
that ideas are even stronger than gods
numbers if you have a creative idea and I think
that this is a creative idea e
the eagle 6 sell well in the evening count
then get everywhere and that’s what
we want to do that is to try to go out
maybe even a little from our share of the
our pil
but you did not leave I ignore it
your story
in reality I always hate those always
doing interviews that go to
read the day before understood two
little stories and then do not know a saw of the
or type the one who studies first instead has
managed he knows or one followed him and him
knows or it is useless to hope and
so in my case I do not know and so
I do not know how you started as you
this quartet is born in the book that
mention there before you saw the top
We told it to the rankings
for good however, essentially there we
we are all known all here and there
four through the web just because
they were all four videos on
you had your four separate channels
everyone will go on his way but that
they were already going to bomb like they do
now or maybe they were nicolini
they were good in proportion but numbers
however decent not with hallucinants
when we met more or less the
average what was of how many members you see
you believe 50,000 yes yes maybe I’m more
or less equal and a 50 thousand members of
average so they were not few but
at the time maybe they were then had the
why do we say that maybe not
we were not known at all though
the community understood among the big non
there were there were the eighths there were frank
matano willwoosh so there were the big ones
once there were youtube that
they started to see numbers and for the
sasha precision came to my house because
we had arranged to go to the comicon
of Naples which is a comic book fair
video games movies and so on your fault
together we go this fair and me
accidentally met Giuseppe who was
a boy and he followed me and looked too
my videos despite uploading them
even him
minecraft I was kind of later this band
but I liked it there is more than iter and I am
one that judges from appearance but for
he likes to spur much he tries to pull
out of the best then not the first
acchitto I immediately went to Stefano for
how I liked to say maybe this
What I do not like
you could do it better and then there it was created
trust link and let’s start a third party
hotel c in contact and then
paradoxically instead of joining us three
there is one of the three for the three of us
we brought mine contents to create a lot
similar but we start doing live
all together
we saw people increasing each
ever more and more you continue to do
longer videos continue more and more
and after that the Milan games week
it was right
yes because it is the first time in which
we were 2004 person we start
we start recording content a
talk on teamspeak also with sasha e
the group of three that we were in three me
both wide quartet was ugly 4 center
however, he did not have at that time
also widen the group more for
choices, however, has not expanded
because we saw ourselves better maybe
here from other people, that is not that we
youtuber we all work the same
so there is who the video sets it in
different way then content comes
similar to the monel end mounted pro first
div c is a method also for this
reason here other people who could
maybe even going to join initially
but then it did not happen on several
decisions and our personalities yes
they fit really very well but you
you all lived to say in Milan before
you were sbarsi napoli florence and padova e
now you all live in the same paride
because there are two of us in Naples
florence, however, I and he are there
transferred to Genoa and then four
different places
four complete different texts for
clearly we are all different
one would not say why not at all
we fit together really well and the
method of work and in my opinion he did
so that it would create what methods work
first previous question when you have
said that now we join you
formalized is what you did one
companies have done one thing concentrate
that the concert was and we do not have it
created in the group badly given the
public
we were friends and worked together
the public liked the concept of
working together wanted to have
an identity and then I threw it there
telling guys arrived the moment of
make the next step we make
this friendship a project a project
so a brand and therefore for a company
so we first created a brand
of giving a name and from there it was born
as bait anyway it means companions
of life that was what we were in
actually true friends
we moved to milan is there is
It was a more my input than guys
the moment has come to work together
from morning to night and that’s what
let’s do now maybe from morning to
night more from an old evening and there
we created then we registered the
brand mail
we have detected the graphic part
we have created a society and born from
a handshake which then is
has become consolidated and how it is done
always go then not always agree
but how do you maybe you go out with
idea says ok let her live the
Doctor what the fuck I do not want to do
I know it’s a question that fans
all that is, I tell you that in 92 100 of the
cases never created a problem
true in saying no my god this thing
I just do not like it
there is perhaps a great trust there are
maybe even the pre-established roles that
everyone knows what his card is and what
must do to ensure that the project then
in the toto it works and then there is the estimate
received in saying if one has an idea
we ride we see that we test the
let’s try to put it into play
so we learn when I proposed
at first we like clothing
we like it as maybe passing cimino
allow one of the boys
normal we could not go to
say we like it maybe luxury it
streetwear or what is now that
however we manage to allow Maria
to buy clothes for those who do not
Also we offer our taste and
learns we said let’s start doing
a quality goods
maybe we were the first in Italy to say
we do not do classic merchandising
but we study we do it we have created
one creativity let’s take our own
designer, one of our illustrators
we label our products and
this year and we decided to do a
another pass to block
completely all that was the
past to take a director
creative then an external designer who
started working with us that is one
stylist and we did a king branding
and from here therefore from late November there
it will be the launch event of the new one
line in the note how it works
here is Semitic I will arrive all with the
cap me all mail that had mail
you turn everything all branded I guess
that when you started thinking about
create a brand and then maybe create
the clothing was not expert
just this or maybe someone but
skills I first studied let’s say was
theoretical weapon but not suitable but it is like
you do as you did to say ok to
pass from idea to execution to say
then I have to sell this item
someone has to buy there must be a
customer care before many mistakes e
invest a lot of money too
ok it’s a lot ahead of the youtuber people
to the fear that what ends up
in my opinion this is the first limit that
soap any youtuber and that
wishes the others not to ask
this limit because in life if you think
that in a year what you do is
fail it does not have the incentives to look
to grow up so do not invest not
invest neither time nor money nor the first
what we did and for how long we were
young was taking a part of the
Our grandparents to invest gains
our projects
one was to increase quality then
let’s invest in production let’s take it
of clothing an hour
one was traveling abroad
think about creating public relations with
foreign characters and then in the
world of music in the world too
of clothing in the creative world
to get an idea, let us know how to do something about it
influence from the markets therefore also the
Japan knew her japan
which was a big influence for us
for the new line that will come out because
will be very thematic with Japan
so invest money and get experience
therefore errors said suri and then
the execution instead of practical or in one
once you have had all the inputs
what you did you contracted
outside the production did you have
put on the auction of honor almost t-shirts
everything is done to us without it
rivals is found you take a manufacturer
yes, it goes
to treat you start doing the first ones
first sample leaders what you like if there
like we produce it we see as if
we work we start selling this era
at the beginning as we worked
from the beginning
now we said we needed a person
also for the level of time that yes
devote completely with us to
this phase brought him home and then
we have no stylist that maybe
it is he who calls the companies that do
production we have taken a person in
takes care of the site and then we have a
well delegated first time that frame say
we do it all yourself
now instead revoked I allow a network of
friends in quotes on what we have
often professionals who in the moment in
we need something there
a hand that is clothing but
also certain in terms other things but it is
the thing that struck the words crowe
with barengo, perhaps you know
I was very impressed by kylie
launched its own brand 900 million
turnover in three years but above all a
seven people who is a company like this
usually at 6 tens thousands of people is
a cinema doing stuff like that
she instead makes the creative idea the
promotion and so she is the channel
of communication and then the whole part of
running to his team
be wary that coordinates say the
customer production that our goal
it’s that is the few to make peace today and
to make her a new legislature of blue
if he can do what he does with
very little sense is clear however that
let’s say save maybe it’s clearly not
scale because maximum two thousand invoice
this in Italy that thing has gods
limits
instead when it is a brand and an audience
very broad
when he can identify
which sovereign right product that with
few people can succeed anyway is one
unthinkable tempera I go back 10
years that now you can do so
crazy now cus main is yours
character to your person moments
very much, however, we also receive
a management agency accomplices
manages in the commercial part maybe
it helps us when we have the idea then
web star channel, however, she too
Help
it’s all in one coordinate all
variations if there are pieces that there
they are missing, perhaps they support us
yes but it’s when you work with a company
You can find the right one
square to say yes we do a nice one
communication but it is not one
fucking frog and where do you go for
be able to do something that the company
he says yes I’m happy I put some wheat
and I have excellent results and from
found you are not the whore you
to understand that beautiful that good
this water instead I say I dream of
time ie at the beginning it was maybe more
difficult there were the placement of the
collaborative videos that were more
structured that you could see a little more
then with time a resume from
show a customer arrives told him is
this and that we did though
in our opinion we can go much better if
we will not denature our character
then in this point of view, Giuseppe
much more in the lap then for
nothing but in the sense that I have the
contact but initial with the agency that
they bring me to the client according to me in
this point mays sell to brands
language that is ours already me
I would very much like it in the future any
influence of the port ahead this one
idea that is to say is no longer the brand
that must impose something but must
be the brand to say you are masters
of communication you are masters of
creativity you have invented almost one
no profession which is the rica influences
creator and therefore if you are creative
make it creative to us and second
me this is what if we teach
to the market in general the brand pian
they will see that there will be quality
because a lot more agent a brand ice
I must entrust myself to a boy of
twenty years to make a promotion a
level of communication and creativity
with us I think we arrived at the
point that we succeed because a team and
they are a company have another side
important company web star channel
we have always guaranteed both quality and
numbers because in my opinion they are not always
importance numbers and never important as
do things and maybe even do it
creative does not always succeed because of it
many times we may even be wrong
in in positioning the brand, however, if the
direction is the one that did steve jobs
that said the famous sentence no
we must not take gods’ talents
phenomena to tell them what to do but
why they are telling us what to do
that same thing if you have the
control and you know how well the reacts
your audience and then one must
let work if not go to make one
stuff that does not work we said we have
also had the luck and the most of the
sometimes he recorded these videos for
these brands the customer was present
on the spot and he too had fun in the
see what we did and then it was
more stimulated maybe if it was maybe a
long project 5 rather than ten
video in say ok I saw is in the
your hands the situation is going well
continue well on this road but the
forum of assago then you have filled it
more times and legend than reading it was
a diet they told me the matches have
filled the amanda forum several times
like manno marian will be a comparison in the
sense that the numbers are big but not
I think we are not even ready had one
passage of the genre also because also
there on the events for the first time
last year he made a tour
made by creditors together with you
starchannel in which there was a content e
we are a bit against that concept
youtuber who sign the sheet e
they make the photo were viano
if we are creative on the web
we can also be creative in the
real life no and therefore we can create
a real show so we did for the
we first brought a show
around Italy in the most important
maybe as always the fabric then
smaller places than the fondaco but
with those important places where they are
passed maybe important singers
doing a music show challenges
entertainment talk and then there was
that second phase which was the meet and
greet that was not even even
for everyone compared to the classic meetings
that you do and maybe a ticket
let’s say first one to do it was one
anyway a way to show and you
I say that parents also have a lot
happier because many times parents
and bring the child not knowing the
credit and is in front of a doll
that signature will be sunbeds and takes pictures while
if facing a show with
music and entertainment presenters
dancers and anything else with their parents
I’m content to say I brought
my son live a cool and experience
So these guys have something
to tell
I think this is a fundamental need
invest time money that many times dc
I prefer to do the mall on
I earn more than a graft less
time and I do not have to shake my head
in the puzzling how I do this
show the slide to think of it to recreate
shot increases the brand instead of there the
shopping center after a little squeezed
we say the lemon we do not do anymore
that stuff there mx for us is a
positioning more than anything without anything
take off at the fairs
but if I were a parent if I had to
choose whether to bring my child a
event like the made in internet that
we have done where one is sitting
enjoy the show rather than stay
pressed in a row crush from the others
people are like eating staying at
look no comparison
we hit when there was csi
control gamble because csi had come
train
I’m sorry if you know why you know he came
he liked he had immediately associated there
you know how he came to train
brighton brighton because he’s there
give no and misery bags see now i
names I do not remember anymore
after going to search on google the name and
christine bank junior is called is a
English boxer who right now goes
for the greater it is practically mine
personal trainer one day told me
Look, I went along with Chris
because then it would be small Latvian to
train this youtuber who must do it
against the boxes before it came out
at the news but asked in super10
look and one of chiric color color
that you know
yes yes that saisies csi in reality and not
mediated a wealth is practically was
came to train however we say it was not
capable is not simply the search for
explain to him two techniques but the thing that
he hit me when he then followed by
point of san marco m interest we say
that part there of the event they have
put on it seemed true that is if you do it
looked at you says two things that they have me
hit the first is the level of
production seemed tyson against evander
holyfield
the second thing is that paradoxically
two lovers of that sport can
to monetize more than one today
crisis goes around that of trade makes
that and is and maybe the champion of the
world the first time he has already won
with the ok in a while it was on the verge
senses had been challenge at a time o
mistake the first time the first time
was that you know he was challenged by a
another youtuber the second to victory
the victory of the first match said
I challenge all the fried paul understood
public building has never ever seen the
match has been seen that however you
I added this I had seen the match
mcgregor mayweather previously also
there one would like to talk for a long time about
marketing of Greek myself though if you’re not
a practical one
ok there was that match lines without not
it’s a match you said
that is, until now I bend two serious taps
probed a little they are taken that is
a match that was standing there
show was standing and I say if the
case I made a place and the result
clearly the resale that others have
announced revenge where you want but
there were already the posters the fullback hate
on the good however at least one true thing is
that on a party really took
truly by an obvious he says yes yes yes yes
yes for logan ball was unpleasant to
many people for its contents and
I think the start was true then
when he wins a saini match for
adrenaline also in my opinion here not
the bent wing and that one is to be said
moment said I also challenge you the pact
between you and then you take them and then
they get even more angry
saw the match and I wrote vigilant
said lorenzo very much when you want that
but I’m impressed and with the
construction like today
if you command attention to the le
ears and eyes of people ce
you have it today at that point you can launch
the lipstick you can do which you have less in
Italy would massacre you camp
instantly if you did something that is
true because if subject to criticism the
here he talks to us so much in Italy we talk
so much is done little while maybe
abroad we also accept robe del
even if we detach ourselves from it
a bit of bersani because it’s really too much
built but then I want to say one can
decide in life what level of
visibility wants to have what it is
willing to do things answer to do for
the wheat is there
everyone makes his choices those
I personally do not agree in the least
with the choice of one that goes box surin
without ever having activity box on alone
to make wheat or to increase it
visibility is a choice but also in one
motorcycle was made is that it was
presented as something hyper
realistic hyper true when behind it was
show if it had been presented
as a show as you have the same
of harlem globetrotter
it works because show if they do
we stop wrestling was declared
minute boxing concords that then boxing
it’s also a sport for many people
sport that there is a noble no compared to
other martial arts and perhaps the only one
noble sport that we all consider such
see it a little so dirty between 2x
Cubero then is not beautiful in Puglia ago
an ass so there really is a stuff where
but if you should say today on youtube
what advice would you give for one I speak
always an audience of company companies
people who do not make fun content
it makes no jokes it does not make challenges
a company has understood for a plumber and
he says I want to communicate online
have some more customers maybe
videos youtube what do you think?
it works today based on yours
experience seen a lot of cases that
they come from the bottom of people who
maybe I come from the commercial world
restaurateurs
people who run local even we are
always in the entertainment, however, see
as they try to increase
the engagement that they have with the post
it’s interesting even on small numbers
and I see that surely the thing that
works more is the sharing of
own life in toto that is if one has a
restaurant share all stages of
what has been the restaurant since?
tuba be that is to products since when
you are the waiter, but when
meet with the barman since
choose the chef since the fire has to
cook to show positive data
negatives work a lot by following one
couple of people who are doing
this stuff here in Milan and brought
to an exponential growth of the
people who enter the premises because they are
people are interested in then to see
from the truth in personal reality
it affects the personal interests the
person and then he did not do anything else
that share his life from the
morning in the evening in the role of
restaurateur so if you tell me one
plumber
I think it would be nice even then
he knows he does not understand anything about it but
the plumber how he works let’s see when
the call comes what must do
with apple dvd and there it all starts from
detach people not from youtube though
share marie cole stories do
understand some of the work behind it
the plumber that there is work
behind the surveyor and if not me
knowledge of the trade is the first step
to make the audience feel that
in fact it is also an easy format
which does not require a documentary
record what you already have and also
if you are maybe denied talking before
a room a sharp note to resume
between them to change the thun
we believe a lot in this in the
spontaneity if the people concerned then
in the interest of the interested people
motivate the drama to those who are there
problems, however, the interest arises
even in something and seas I do not know
as I am the first restaurant
how do i do the job of
hydraulic and how I put myself at stake
according to me it creates interest and in your opinion
he then promotes his or her needs
a boost up to me that I owe
these cases the restaurate pictures are
promoted alone because they are cases that
the 60 thousand have gone from 500 out now
followers in six months that are many for
a person who does nothing the
that is not that they need to say
the best photos ie the photo is this ha
solved this person had to
close a couple of days at the
week is put on the
restaurant reservation as to
it’s full a big thing makes you
understand how Rome has created a
strong engagement on a city one
restaurant is not that it needs a thousand
people to fill and work clear
I would just like to talk about csi though
Now it does not have to be instagram l said
you use it but so we say but
individually as like me it
you have a structured plan where your finger is ok
every week
you placed at this time I can
this other one is an organization
this only when we have to do
communication for an event those things
there maybe it is for the rest however
even your life, so show them that
that you think the reason for you goes free
for his business
on his single but sometimes you also tend
he does not apologize goes to say if you do not have
did stories today say oh well I raga
do to the self-esteem she says now works
all day he made video done
so I did not even feel like it
that is why one day to make three
stories to make 50
It depends on what if you’re doing it
absolutely even if one thing does you
take it well if more loveled lean
sarli and show he saw that
share life with thousands of
people do it on the day if not at home
you are breaking the boxes but if
working, you do not have to think about files
astori are jobs at the end of ch io
But I did not do anything
I explain it but it usually is
programmed only when we have to
explain something story we must
exploding more and more if I saw the
latest statistics also created facebook
also the facebook stories that me
surely that I ignored from the point of
seen at some crazy new ones
crazy numbers facebook stories e
the first interest if it is immediate and
instant person looks 10 seconds and
you understand something then as he says he is
the same thing that I said before us
we share our life from youtube
because a lot of people are interested in
understand what makes him the youtuber
morning in the evening and then see that
a public 6 am to 5 am
night at 12 o’clock goes to make the event to it
he came here
then later I have to go and register for
a brand then I have to do my videos
personal then I meet that guys
for the clothing meeting
this makes it clear how much we work on it
and what our life hours of
I published my first request
first you but shoot again I have
said but hog scoop me
and for three years I have been telling the world of
business guys need at least one video
a day and imagine if you go to
a professional company say look at
post a video a day that I’ll never do
I have no time impossible to places like
a bastard opposed to burst
actually in the three Rai group
we publish daily the
savior two contents per day sasha
1 sometimes 2 depending on the period also
of commitments that we have a little because like
I would have understood we do not call him a father
vegas but let’s say it handles many more things
our
exact that is you post
we are so much because anyway when I do
I was coming home from school
the first thing I did was to attack me
to the TV to see me dragon ball
rather than future mo the simpsons e
by empathizing when he started
this path in the mind of a
boy could do the same thing though
those youtube i thought if i go to
see a youtuber that I like I would like
that every day put a content
still today it is so if you follow a person
every day he also put something and
therefore keep constantly updated
the channel is fundamental not with all the
format this thing is possible because there
they are videos that require a lot
commitment this time a day
we who do entertainment and
ideas in one way or another
we churn them out as a profession and
He checked if I was right anymore
of 4 thousand videos on the channel with the two
more than 3,000 channels if they do there
there are 5 contents per match day then
one of mine comes every couple of weeks
and then comes from that for what it is
the setting we would like to make a
really special content on the channel
months we also have a channel of
group where there are the law of 48 hours per
david the 36 hours the trilogy of jade is one
Once every month, then look
always be present
people always differently because
then among us we influence a lot in the
say ok but I saw you and done 33
days in a row maybe too much content
similar we must also try a little
to vary there is always influence also
on single dogs there is the influence of
all because anyway
in the end being one of us works well
and the brand always grows more and more
so I think it matters how you do it
let’s say the individual channels to promote
others if this is always done
always there is a continuous video relaunch
of the pressure the clothing the fact
that anyway maybe in a single video
at the beginning we talk about an activity of
group ie exploit the
content to tell how
means grows then maybe a time when
we did the first trips together we were
the three of us are mostly always one
camera in hand to record all
we did not see the contents of it
they looked so much like the last ones
we did we decided to travel
structure maybe being having a
place only one person registers
so not only is it exclusive content
but others can rotate around
what we put my question
curiosity but I spoke with a friend
they talk more about people who also live
in brighton, in front of my house, I do not do it
row no one because clearly felix
brighton a little stripper just here
quiet, that is you can be a child jesus
ok, so we’re in brighton and that’s it
there are many no, that is, there are so many
baby Jesus
there are so many the last ones in fact it is full
of plankton and sister
the other financial I never remember
as if it is called that to us always the
problem will be csi there will be was to the film
alfie days always have the house
they have the problem they put on
rooms the signs saying the deception
disturbing your fans that jump in
that is, on the superano and and take pictures at
self and they take them back with the rooms
understood and then placed in the 100
you can not enter your private tam
he understood and these enter the same yes
it stimulates doing it again exactly then they do
only on the profile in crazy crazy in
small stuff amerio to the budget with i
pebbles against the window
two months ago pietrate against ours
stone try where pebbles type ii
you wanted your girlfriend the night of shopping
launched about has happened me beautiful
a month made one that Japan
I feel I was alone in the house I’m intercom
I thought it was more where ours
conquer the door this boy of
twenty-five twenty – six years ago I know only myself
I know it should not be done though
uncovered bit and absolute online
asks how do you work with the mixes
fantastic I too had two personams
bright I came knocking on the door and
my sweetheart my wife is going to
call the police
but who imagines throws man 2 in the evening that is
the children who are going to bed and
in fact I opened mountains you are and I have
closed antonelliana now when I’m at the
bell
even when I lived a Venetian is
happened a beautiful thing I was in
bathroom
I was doing my things in the bathroom and
next to my house there was a road one
half-way to start I do not know
if this very fast machine passes by
summer festival makes hello overheating
I feel almost absurd and belly
they went by and I spoke every time
music even fails to have
at home 0 at home but like 34 years ago
before moving here to Milan
around the house we did a came
boy from Rome to see you how to give
high in the car with father from Rome for
come see you first I was not in
home and where they did under one
reptile terrona with him or a dinner
license plate we ended up in the stories but
it was when we lived in Liguria
small town blackboard from spain
final Ligurian revit years ago
always judges of Rome a year
persuade the teacher to do the
trip in the five lands that are the
close but did not want to go to 53
volumes in my home but from the summits in 30
shout a schoolgirl under my house
whole
I initially said what it is
happening because I knew all of them
people the focacciaio everything then thing
they want from him and they did not know what
I did not answer they leave
just a little bit came a little remorse finds
well I’m going to look for one at the beach I am
adapt the picture to the house no wings
I fell prevented the balls anymore
the embarrassment of the people around
He knew but did not know what I was doing
so I’m never managing this
thing because yesterday we were for
the Turin University had done
polytechnic e
and do not stay economics I believe in me
always hits when the university
and there are a tide and students why
I do not know what to say a student then
I do not even know why a boy looks
my videos
I ‘m 46 years old and you do not understand no, but if
very current in the topics it deals with
in now we do not wait for I find it
3 because I do not speak to one of mine
age in my head not second instead
me with your against weight to hit
many high school students the university for
the ambition not to want to become
something to know how to band
the information if you then follow peterson
It is said and I have seen a video in which
he says it ‘s because so many guys do me
follow the same light question because I
I sell the responsibility I speak to him
arguments that make the boy say the
want to have responsibilities
but teeth is strange here if you le
jerseys freezing cold and I’m talking to
someone like me understand that he works what
that is, that on the web anyway a parent
can be parents of anyone who thinks
to this it can be cited of the
your son’s ruggiero
this parents and the many children there
you think therefore already 4 too much 3 enlarged to
true in some better the action of scales
between the hero is correct this is the only one
of my doubt this here not to say
how do you manage in this relationship that
often extremely intimate relationship that
I’ve done television so many years and yes
people stopped you on the street but there was one
distance from what you were on television
the superstar no and therefore c is
brother to beautiful uncle and then you do me
he makes the piru for a moment and you say hello
sorry for those of the other force that is
the strength of the web and the fact that it does not
believes detachment from the star of
hollywood at the famous singer in this
moment the digital unites does not detach and
then the strength then commercial for one
brand of wanting to take a youtuber of
wanting to take an influence will be that
that already knows that anyway the user who
the following is much closer so it is more
interested in following loyalty
much stronger then the one hand is
nice on the other side maybe of the times
yes there are moments that you would like
share alone with friends or not
you can do it because maybe you’re in the middle of it
people but managed to send around
just yesterday to take a ride with mine
close friend and dome the apple store which
they are there and it becomes complicated also too
only if you get a middle class
of high school averages around and that is
at the beginning there’s that stuff but it’s him or her
is not he
and then there is also a little panic
because they all leave the professor ii
plus that you cut on to places it
see that you fall on him and all that
they run towards you and sometimes TV is there
happened to block the entry of the
meter because type if you take the metro c
of the metro dekheila italy blocks
phone call there must always be the
first that gives the viano because there is always
even the ball or embarrassment shyness
However, the class gives strength no go
let’s go let’s go that nobody
suardi often and get what each
I tell everyone so much I have already seen
here lille
so let’s take a picture that happened
just two an hour ago before that
we came here that was out of the office
he told us kid first when
he told me
you understand, however, she was happy but it was
so watch and did the first time
I see you the rest firm as cold
analysis greece I’m trembling
chat is now there we did
a little otherwise the police arrive in
home, however, everything is fine but the has arrived
police
really because the only one can come down
from the bus had gone home me
they had followed the yes girl begin
to play all my intercoms
only my neighbor’s palace
this year the typical building sleeps the
day and work the night and then he said
just stop so we said fairies
step out you make me choices he called
the police and the police
no what should even kick a
child only sir and the police is
This was called to this gentleman because
they continued to make disturbances contains the
police wanted to understand why these
last months guys a share
the other of recording a video
because I was in the room comes the
police I hear knocking is mine
but ago and there are some gentlemen for you is the
video because there was that fantasy rack
point you gave to eco properties always
every vent that I do was not have
I understood, however , I told him if you have any gods
children may even follow me the last one
doubt presumed curiosity but people
interesting that you follow online that that
suggest a place to take inspiration from
foreign Italians there is someone in
particular scope yes youtube were
youtuber people who
according to you it makes sense to follow said
peterson is a boy should follow
a lot of things a lot
interesting ok one day myself lately
I’m not watching much content on the
web
so I do not know who to recommend
they would be wrong advice
boh I look at reality just a bit
entertainment in the little free time
I look for the fun I otherwise
kind seems stupid vergone by me though
maybe I looked and why sugar
I think with cane sugar
did better than normal as
called Manuel and then I discovered some
watch videos of doctors who say that
in reality nothing changes only the
stuff of molasses understood affects years of
all on vacation
almost as well I am ignorant on
many things that I do not know well I am
that is, we are all born of the nobody
he made the institute to learn alone
vegas premier editing programs
that is we are learning tutorials or with others
so many people knew how to do it
things we’ve been self-taught on
many others did not have time to do
learn other things then on the web
easy to even look at hicks people that
you do not know who I am but they explain to you
because this comes to you naturally school
then what I used to mount premier
vegas and gas and gas but in nine yes yes yes
vegas and for people
I very much abroad in Italy I follow little
however videomaker I like very nice tops
of our sea and no we say no no no
no, not that kind of video calls me
just video makers that maybe do
work by brand type by alessandri non
I know if you know him and he is an Italian who
now
has become one of the most famous in the world
makes all the apple pies on
videomaker behind this one
apple and invented a way to mount
the videos and then and I’m interested can not
these characters here who have that
something more creative and then to the
in it seems he and he moved to new
york and invented a type of assembly
than for brands until a few years ago
was impossible was too much and now I
they all want no because they are assembling a lot
very fast web very quick and when
see to say the presentation of the
tournament made the last of the ipad
of last year and if you look at the
advertising understand detachment from respect
in the past the product almost passes into
second floor but it’s all based on
show the functions like this
quick that affects you of how many things
make the product more than getting into the
detail
I’ll give you the maximum in a minute I’ll do it
see all your good for
nothing and he is born from dal travel
that is, he comes from the world of the beam, that is
to tell a nation in a minute
unforeseeable then enters the world of
motivational because it has passed for
motivational and now moved
in the advertiser
so it is a figure that then Italian and
he also won a prize for being one
of the most interesting videomakers
last years brings forth proof
projects therefore new line of
food clothing is third jaden
video e
and then next year we want to try
but it makes sense helps us want to do
a live of seven young people to help them is
perfect if you do the lai of 16 am
at least to say I did the
video to bring various various guests
so we invite you safe but
I do not know if you can help us give you sica de
la7
[Music]
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