now it’s time to put your why into
action
discovering your Y is just the beginning
in order to enjoy all the benefits of
having a clearly articulated y you’ll
need to have the courage and discipline
to use it like Thomas Edison said vision
with that execution is hallucination
there is an ideal order of implementing
your Y though sometimes reality does get
in the way and it all starts with you
our natural tendency is to start with
the tangible we define our value by what
we do so it takes practice to start with
Y like riding a bicycle at first we’re
unsure unsteady we’re in our heads
thinking about all the things we need to
do pedal fast keep enough speed so we
don’t fall over we have to really
concentrate we may even fall over even
scrape our knees but we get back on the
bike and try again and eventually it
becomes natural starting with Y is no
different at first it feels awkward it
may not even work but with practice it
will become so natural that you won’t
even be able to imagine a time when you
couldn’t do it just like riding a
bicycle in time your Y will act as a
filter for many of the decisions and
choices you make it becomes a tool to
help you find a job or seize an
opportunity in which you’re more likely
to succeed it removes a lot of the
guessing here’s a metaphor to show you
what I mean it’s called the celery test
we’re constantly asking people for their
advice on what to do or how to do it
it’s like going to a dinner party and
somebody says do you know what you need
you need M&Ms we’ve done so well with
M&Ms you’ve got to use M&Ms somebody
else says to us rice milk in this
economy you have to use rice milk
someone else says to us Kit Kats you
have to use Kit Kats and somebody else
has to you it’s all about celery we go
to the supermarket with all this good
advice from all these smart people with
brilliant case studies and we buy
everything we’ve I’d kick cats and M&Ms
celery and rice milk there’s a lot of
time we spend at the supermarket and a
lot of money we spend at the supermarket
and when we get to the checkout lane
we’re standing there with all these
products in our hands and no one can see
what we believe
because we bought everything but let’s
imagine we know ry let’s imagine our
wise to always be healthy and only do
things that protect the health of our
bodies
now which products do we buy given all
the same advice from all the same smart
people this time we only buy celery and
we only buy rice milk they’re the only
two that makes sense
we spend less time and less money at the
supermarket and when we’re standing
there in line with only celery in only
rice milk now people can see what we
believe somebody walking past can say
hey I can see that you’re healthy so am
I you just attracted an opportunity or a
referral or a friend simply by saying
and doing the things that you believe
and the best part is it’s scalable as
soon as I said the y-you knew exactly
which products we were going to buy this
means the more you can articulate your
why the more others will know what you
stand for and will be able to help you
make the right decisions from now on you
will work to ensure everything you do is
a good fit if you do too many things
that aren’t a good fit you’ll feel
uncomfortable and people will feel that
you’re being inauthentic on the other
hand when you start with why your
ability to stand out find support and
work to all your natural strengths will
flourish with practice you will learn to
trust your Y you will eventually start
to see your job and the things you do as
ways to breathe life into your cause and
the better you get at it the more you
will feel that your life and everything
you do has purpose the best way to
implement your Y is to work in it slowly
you don’t have to do all the tips we
suggest what is important is that you
pick up 2/3 and commit to practicing and using them now
action
discovering your Y is just the beginning
in order to enjoy all the benefits of
having a clearly articulated y you’ll
need to have the courage and discipline
to use it like Thomas Edison said vision
with that execution is hallucination
there is an ideal order of implementing
your Y though sometimes reality does get
in the way and it all starts with you
our natural tendency is to start with
the tangible we define our value by what
we do so it takes practice to start with
Y like riding a bicycle at first we’re
unsure unsteady we’re in our heads
thinking about all the things we need to
do pedal fast keep enough speed so we
don’t fall over we have to really
concentrate we may even fall over even
scrape our knees but we get back on the
bike and try again and eventually it
becomes natural starting with Y is no
different at first it feels awkward it
may not even work but with practice it
will become so natural that you won’t
even be able to imagine a time when you
couldn’t do it just like riding a
bicycle in time your Y will act as a
filter for many of the decisions and
choices you make it becomes a tool to
help you find a job or seize an
opportunity in which you’re more likely
to succeed it removes a lot of the
guessing here’s a metaphor to show you
what I mean it’s called the celery test
we’re constantly asking people for their
advice on what to do or how to do it
it’s like going to a dinner party and
somebody says do you know what you need
you need M&Ms we’ve done so well with
M&Ms you’ve got to use M&Ms somebody
else says to us rice milk in this
economy you have to use rice milk
someone else says to us Kit Kats you
have to use Kit Kats and somebody else
has to you it’s all about celery we go
to the supermarket with all this good
advice from all these smart people with
brilliant case studies and we buy
everything we’ve I’d kick cats and M&Ms
celery and rice milk there’s a lot of
time we spend at the supermarket and a
lot of money we spend at the supermarket
and when we get to the checkout lane
we’re standing there with all these
products in our hands and no one can see
what we believe
because we bought everything but let’s
imagine we know ry let’s imagine our
wise to always be healthy and only do
things that protect the health of our
bodies
now which products do we buy given all
the same advice from all the same smart
people this time we only buy celery and
we only buy rice milk they’re the only
two that makes sense
we spend less time and less money at the
supermarket and when we’re standing
there in line with only celery in only
rice milk now people can see what we
believe somebody walking past can say
hey I can see that you’re healthy so am
I you just attracted an opportunity or a
referral or a friend simply by saying
and doing the things that you believe
and the best part is it’s scalable as
soon as I said the y-you knew exactly
which products we were going to buy this
means the more you can articulate your
why the more others will know what you
stand for and will be able to help you
make the right decisions from now on you
will work to ensure everything you do is
a good fit if you do too many things
that aren’t a good fit you’ll feel
uncomfortable and people will feel that
you’re being inauthentic on the other
hand when you start with why your
ability to stand out find support and
work to all your natural strengths will
flourish with practice you will learn to
trust your Y you will eventually start
to see your job and the things you do as
ways to breathe life into your cause and
the better you get at it the more you
will feel that your life and everything
you do has purpose the best way to
implement your Y is to work in it slowly
you don’t have to do all the tips we
suggest what is important is that you
pick up 2/3 and commit to practicing and using them now
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