the game of entrepreneurship is so ugly
you make one bad mistake you’re dead the
business world it’s a very mafia s type
of a business if you look the other way
just because you just made a million
dollars in a month and you start getting
very arrogant boom
you’re wiped out if division is crystal
clear and then you know how to sell it
the rest is history
I’m running a business and I’m competing
in a marketplace a five trillion dollar
industry how is that even possible for a
guy like me an immigrant I like
immigrants because immigrants have a
chip they have a point to prove people
that were born in America you guys have
no clue what gift has been given to you
being raised in Iran I missed the part
of being playful we were in war and all
we’re hearing as the whistles not a lot
of stuff throws you off at that point
self-improvement became an obsession if
you’re trying to be the best version of
yourself every day that’s how I think
you get to greatness it’s not about
being against you it’s about pbd against
pvd’s capacity and I’m chasing this
spend some time asking the right
questions from yourself ask yourself
what you’re looking for from there on if
you stay true to the vision the world
they say that the human race is doomed
that we have lost touch with our true
nature that the media has corrupted us
and that the planet has the future I
disagree
I believe that humanity is full of hope
and that our salvation lies within each
one of us my name is Brian rose in my
job is to listen the oldest method of
learning known to man
each week I seek out individuals that
are changing the world’s people who are
living and thinking in a different way
their stories will challenge your
beliefs make you question your choices
and perhaps inspire you to change I
never planned on doing any of this but
join me on this mission
and make humanity something we can all
be proud of as the host of value
tainment
patrick vet david has had some unusual
conversations from mob bosses to
Hollywood actors to NBA players he
really seeks out unusual people and gets
them to tell all but he had a weird
journey in getting there he was born in
Iran spent time in the military and then
in poverty and built himself up as a
businessman and now owns a large
insurance company but he really is about
teaching people how to get to the next
level in business and it’s all about
going inside it’s about finding your
limitations and your limiting behaviors
and trying to correct those and push
yourself to the next level I love
Patrick I love what he’s about and we
had a really hard conversation if you
want to know what it takes to succeed in
life and in London real we push people
every single day in our Academy to
succeed whether when they want to start
a business from scratch in eight weeks
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London real I am Brian rose my guest
today is Patrick BETT David the creator
of the YouTube channel value tainment
which takes complex leadership
management and entrepreneurial ideas and
converts them into simple life lessons
after fleeing to America from Iran at
age 10 you later joined the military and
then went to work in finance before
starting your own company PHP agency’ in
2009 value tainment now has over 1
million subscribers posting interviews
with a wide range of high performance
people including mob bosses Hollywood
actors and NBA Hall of Famers Patrick
welcome to London yes good to be here
great to have you first of all how’s the
city treating you what do you think of
London what’s what’s your perspective
you know I got to tell you when I was
coming in everybody’s like oh my gosh
London you know they’re snobby they’re
full of themselves etc etc but nice
people I mean very pleasant you know
good restaurants great food it’s got a
if-if-if London you know it would be
combination between Paris New York if
Paris and New York came together and had
a baby it would be something like London
okay so feeling like a little style a
little bit of a buzz I like it a lot I
mean I would be an understatement it’s a
every year we decide to take our guys
our agents to some part of the world and
we go and have a good time like we just
went to Croatia we went to Santorini and
we went to Venice we went to Dubai prior
to that we went to Tuscany and had a
20,000 square foot place and we brought
everybody in their spouses and chefs the
next one is Tahiti this is on the list
as a following one after my trip here
I’m amazed by the city yeah I love it
you know I was in New York for many
years
and you know it’s great when you’re
young but it can be like super intense
that place yes for me this is a kinder
gentler place it’s got some green space
people are nice access to the continents
so yeah you gotta come back oh this is
definitely not gonna be the last time
first of all I want to start and just
say I appreciate what you do you know
because there’s not many people in this
space that are going out there and
putting out these long-form
conversations and I know how hard it is
and I always say the mark of a
professional is someone who makes it
look easy and you make it look easy but
I know it’s not and you’re on the road
putting out some pretty fantastic you
know conversations that are out of the
mainstream even the mainstream YouTube
podcast arguments and so that’s
incredible and before we get into
everything and I want to go deep into
lots of stuff
I was wondering first of all I’m sure
you get asked this but I want to know
top three favorite guests of all time
and how do you choose a guest that’s so
top three favorite obviously Michael
Franzese has to be on the list because
we’re very good friends now okay
like who is he for people that don’t
know he is a highest-paid mobster since
Capone two billion dollars of career
earnings he was making six to eight a
week reporting to Paul Castellano and
Serpico and he had dealings with Gaudi
he had dealings with Gravano I mean he
had dealings with everybody on the cover
of Fortune magazine 1986 they had the 50
most powerful mobsters in America he was
on that list the youngest on that list
at 35 years old and so that’s Michael
Franzese you know John McAfee was a
creative one it was a different one
because John McAfee the founder of
McAfee Antivirus right he sent back to
the mobster really quick how can he talk
to you about that stuff you know it’s a
question that everyone asked and it’s a
question that I asked myself I think the
reason why he can’t talk about that
stuff today is because mayor Giuliani
did a good job getting rid of the mob
him and Donnie Brasco which is aka Joe
Pistone right okay right if you’ve seen
a movie if you’ve seen a movie Donnie
Brasco Giuliani played the role of
trying to get rid of everybody four
times he try to rest
Francie’s he couldn’t do it on the last
case Francie’s was on for like 50 years
or hundred years some number like that
and then he
I’m only getting eight years and he
wanted at the time and came back and he
just says I might change my life and
then from that moment on a lot of people
went to prison so their street credit
that they had in the 80s disappeared
okay so the mob world of New York
Chicago Philadelphia today isn’t what it
was in the 80s 80s was peak 80s was they
had judges bar they had cops bah they
have chief of the police department bah
that congressmen senators bah that
people at the top that you know even in
the earlier 40s that Jade Guru verba
they had a lot of these guys baths and
when you have things on them the
powerful people you have info on them
you can you can move a lot of things
today they don’t have the same pulse so
for him to talk about it openly there’s
not really anybody in a marketplace
that’s gonna do anything about it
because everybody’s in their 70s and
their 80s or they’re dead ok so that
then other mobsters don’t care and then
the feds and the government doesn’t care
to put him away so he can talk it’s not
that they don’t care some of them have
called me and they call me and the phone
sounds like an f-bomb for an hour I’m
being that serious law enforcement in
law enforcement is one but more mobsters
people who are in the world of mob
they’ll call me and they’ll say you know
what the story with this and I gotta
tell you what this and that don’t listen
they want to tell you their verse they
want to tell me their version so on
camera they won’t do it no it’s very
interesting but so once you come and
talk about it no I’m not I’m not doing
that I’m not doing that
ok interesting so Michaels that part
john mcafee would be another one because
mcafee you know very very different
strange kind of a personality you know
he was if if social media was around in
the early 90s McAfee would be dan
Bilzerian on steroids that’s what he
would have been because he was so
eccentric you know if you see some of
this stuff this guy he did an anti-virus
commercial snorting cocaine and with 20
prostitutes in a video it’s a very weird
and that video went viral I mean you can
go see it on YouTube so he sold a
company for 100 million dollars we sat
down at his house that he wouldn’t give
us the address until two hours before
the interview and gives us the address
we go to his place five guys there were
a 47s with m16s nine German Shepherds
are outside the entire town with the
interview he’s got a gun right here in
the middle of the interview somebody you
know knocks on a door guy jumps to the
door with guns I’d say McAfee was
another one that was interesting
I like Pistone because the story of
Donnie Brasco and being an undercover
FBI agents you know how do you go six
years and play undercover in the Bonanno
family I mean you and I may be able to
act for an hour maybe five minutes maybe
a day of great actor can act for Daniel
day-lewis maybe six months lasted the
Mohicans he gets him to that part can
you imagine
acting for six years that’s what this
guy did so to be able to speak to that
guy and ask him and say look you’re an
FBI agent okay for six years but you
were so into deep your party and you’re
having that life did you at one point
turn and say you know you wanted that
life more than being the FBI agent and
he gave me the answer but I didn’t
believe him I said I don’t know if I buy
it but he said uh he said um you know no
I was always an FBI I take a bullet for
you I take a bullet for him I take a
bullet from Bob not taking a bullet for
a mobster and I said you know you seem
like you know you act more like the
Mafia right now there Michael Franzese
does because when you speak to Pistone
if you had a sit-down right now and you
don’t know Michael Francis or Joe
Pistone and I tell you have to decide
who’s a mafia who was a mobster you’ll
never say Michael Franzese hmm
you also Joe Pistone was the former boss
and Michael’s what more soft-spoken
unless the typical gangster you see in
the movie is so soft interesting he’s so
soft-spoken that tells you a lot about
business too
yes and he was he was a you know he was
going to be a doctor
like you went and got MIT you went
through it that direction of what she
did yourself you know as a guy that you
do crazing and nobody gets accepted and
like no one and Mike you would never
accept somebody like me you didn’t go on
MIT you gotta be somebody this guy’s
going to become a doctor Michael
Franzese again or become a doctor his
dad goes to prison he gets upset he goes
to prison and says I’m not gonna be a
doctor that’s like what do you talk much
I’m gonna be a made man says you’re not
gonna do this laughs he says I’m doing
it that he can’t stop me and he changes
from wanting to be a doctor to be Anna
Mae
meant to making two billion courier
earnings so that’s a very interesting
dynamic because what are you gonna do be
doctor making 300 grand year while these
guys are making 300 grand a week yeah
psychologically that’s tough to accept
yeah right it’s tempting how do you
explain this fascination with the
underworld the mob bosses if you go to
your website you’ve got movies to watch
which is great and you got casino
American Gangster great movie by the way
yes the Godfather series Casino you know
what what is it why why is that
fascinating good is it the
Entrepreneurship you know uh I just
think there’s a big element of that I
think there’s a big yell I mean I grew
up my family was power plays ride my
mother’s side they were all communists
and so they hated the rich people all
the time which people agree to I mean I
hated rich people growing up I had an
uncle who was the richest family and or
a person in our family and I couldn’t
almost like they don’t like this guy
because my mom hated rich people and we
talked about how about rich people my my
dad said they were imperialists and
imperialists you know they believe poor
people are lazy
so imagine rich people are greedy poor
people are lazy I mean these are like
bipolar type of a relationship and these
guys are fighting all the time
and we had a lot of family politics and
I never liked it I never liked being
bullied I never liked being pushed
around I never liked those games at all
and so that kind of put me in a position
where you have to learn the games people
are trying to play with you to try to
pin you against somebody and if you
don’t know it you’re gonna get caught up
in the spiderweb and all of a sudden
five years goes by saying why didn’t I
lot like you what was the issue here and
so you know the mobsters the Mafia
family that’s the ultimate game because
in the business world you know the worst
thing that’s gonna happen to you is
gonna be put out of business that’s fine
okay and you’re gonna have to find a way
to come back three years recover save
money make money make some good
connections and recreate yourself and
come back and do something in the mob
world you make one bad mistake you’re
dead it’s game over so it’s the ultimate
punishment you get and so if you’re
willing to play in that game and you’re
willing to put that as the possibility
of your worst-case scenario I want to
know how that person is wired I want to
know those power plays
we run a business and we have a lot of
enemies the bigger we’re getting the
more enemies we have people who are my
good friends ten years ago you know I
hear stuff they’re saying behind my back
where I’m like okay this is all starting
to make sense because it’s competition I
get it you know you want to take market
place away from you and I’m trying to
make a name for myself and we’re coming
up in an industry financial industry
insurance industry where the average
agent is a 59 year old white male and we
are a 34 year old Hispanic female that’s
not normal we are a very weird company
where the CEO is from Iran you what
Iranian CEO is gonna compete in a
financial industry in life insurance
that’s a very political very mafia esque
type of a business who’s this new regime
coming and taking over so how do you do
without stepping on the wrong person’s
toes and respecting that guy that just
wants pure respect he’s not wanting
anything from you just wants you to make
sure in the rooms you respect them all
those dynamics you gotta learn obviously
a lot of mistakes I’ve made as a rookie
CEO coming up but that’s my fascination
happier workers are more than half a
women more than half are rs immigrants
as well yes like you are like I am now
that’s a completely different footprint
like you said than your competitors why
why do that oh my gosh are you kidding
me the eyeballs of an immigrant you know
look at the eyes of an immigrant it’s
different than somebody that’s born in
America I mean for me you know I go to
America and I tell him I say I speak to
people in like you guys have no clue
what gift has been given to you
especially people that were born in
America they don’t know any different
like they’ll get into a debate and I had
a big debate the other day in Argentina
with this one guy and he’s just going
off about how America sucks and he said
he’s making 1.5 million dollar your
income I’m like what do you mean America
sucks I said can you tell me another
place you’ve lived for two years no how
do you know I said so how do you know
about another country it’s like the kid
who’s got a great father that’s the
disciplinarian bitching to another kid
who lost his father in a war what do you
mean you know about your father’s a bad
person yeah I wish I had your father
that’s what the kids saying so for me
it’s like I’m living in America saying
are you kidding me this country allows a
guy like me you know one point a GPA
parents divorced Street kid
goes to the army I get out I get this
fascination to want to read books one
guy believes in me and then I get
obsessed and next thing you know I’m
running a business and I’m competing in
a marketplace and a five trillion dollar
industry how is that even possible for a
guy like me so that’s why I resonated
with immigrants
I like immigrants because immigrants
have a chip and I like women in this
business because women have a chip my
number-one earner is a woman by the way
Sheena
I like them they’re chippy er they have
a point to prove there’s something going
on there in Saudi when women’s MMA some
of the best fights out there that’s
right they don’t have to be there they
really have to push themselves to be
there and if it I when I watch them I’m
just like wow these are people that are
spirited they they really they they have
to prove themselves it’s so much easier
to work with somebody that’s got a point
to prove you know it’s so much easier I
mean look at basketball you know you’ve
got a guy like Vince Carter he comes
into the gym jumps 49 inches now
literally jumps out of the gym he the
way he jumped in he would do dunks
insanity
they call him Vince sanity right and he
got a guy like Kobe Bryant that’s coming
up he doesn’t jump besides the other guy
does and everybody’s thinking Vince
Carter’s gonna have a better career in
North Carolina you know following
Jordan’s career Kobe’s got a chip on his
shoulder puts his number 24 by 24
Jordans 23 you’re putting one over
Jordan 24 scores 33,000 points obviously
doesn’t pass Jordan up but the chip with
less talent they didn’t have Jordans
hands liquid Kobe does 20 years with one
team e plays there’s something very
special about a controlled ship it’s
very the key word there is control right
that’s been a story of your life
it’s been a story of my life because
every time the chips not been in control
I’ve screwed up and God knows I’ve
screwed up so many times oh my gosh I’ve
screwed up so many times one night ship
has not been controlled which which
looks like what when the chip is not
control you get angry it becomes all
about you yeah it’s it becomes all about
you and you lose perspective this is why
I don’t like alcohol and this is why I
don’t like drugs because I don’t you’re
you’re not in control a substance is
doing that right and so imagine on this
oh I don’t drink coffee by the way
drink any coffee it magnifies it just
makes it bigger yeah I mean for me you
know that whole situation of scene where
I go with the rage and then I see this
again I see that that rage hurts you and
picture three steps back listen you got
to control that rage but it’s a good
thing that you have this rage because if
we can take this you know ninety seven
octane fuel and we put it in the right
engine controlled oh my gosh so we need
to make sure that high octane is
controlled because high octane and wrong
place
can blow up a building yeah and how do
you go about controlling that because
when I hear someone i chip on my
shoulder you kind of think someone that
wants to fight and then what happens is
you get caught up in the fight not the
result I’m gonna beat that guy you’re
not gonna say that about me and that’s a
short-term thinking yes how do you
control that you know so for me here’s
what happened and I’ll give you the
perfect example so I had this
conversation with our guys deer that
said look there’s nothing wrong with
being very competitive I said but as
competitive as you are it’s got a limit
to it what do you mean let me explain to
what I mean by this so it’s very good
when you’re coming up and there’s
competition because someone’s making you
feel inferior so you have to step up or
you flight right you fight flight you
free so oh my god she’s better than me
I’m not gonna do anything I can’t beat
this guy and boom you just become a
regular guy or you know you fly down I’m
not gonna do this business you know
whatever and secretly you’re not doing
it because you know the other guys
better than you so I’m not gonna stay in
this space I’m just gonna leave this
space or you decide to go fight and see
how you do okay so if we go fight I mean
if it’s just a direct competition that
you do there’s a limit eventually you
get to a point where you say to yourself
I think I can compete like we were about
to shut down the channel in the first
two years and we said I don’t know if
this is gonna be me I don’t know if the
audience resonates maybe we just don’t
have it then we said let’s change the
channel let’s go from Patrick David to
call on it value tainment so then we
change a channel to value 10 we took a
complete different approach because a
lot of people want a brand names I don’t
want a brand name when I die my name is
only worth the legacy I want a brand a
business because I can sell that
business is what I
it’s a complete different approach some
people agree some people don’t so I said
let’s do very tainment why we’re
bringing value we’re entertaining and
there’s becoming a movement so let’s see
how this resonates then we adjust it
then it started growing then we could
compete then we started growing but then
it was no longer about the competition
not because we’re beating the
competition because PewDiePie is killing
everybody 69 million subs so if you’re
really gonna compete you’re gonna get
your ass handed to you so got guy at the
tops got 69 million what are you gonna
do to get to 60 ml then maturity for me
and this happened at around 33 34 35 the
main main outcome became capacity that’s
what it became and I realize everyone’s
capacity is different in life your
capacity may be higher in life but you
became an underachiever even though you
have a lot more potential than I do
my capacity may be smaller in life but I
become an overachiever at my smaller
capacity and I do better in life you
could even be an achiever and you still
do get in life and you beat somebody who
let’s just say is not as talented then
you’re like let’s just say yourself
you’re an MIT guy you’re all this w
people are expecting you to win so some
of the kids you went to school with if
you just compete it with those guys
that’s like an 18 year old kid bullying
a 14 year old you’re gonna beat them
it’s not fair to compete there right so
on the outside we can very easily fool
ourselves into thinking we’re winning
because we’re always comparing down
versus if I compare to my capacity I’m
striving for something else you know so
once that ship went towards Pat’s here’s
what we’re really fighting for if this
is really your capacity and if you
constantly look at the marketplace about
competition and eventually let’s just
say you beat a few people then what that
doesn’t necessarily mean you became
reach that level of capacity I’m
striving for this that adjustment and
that mindset believe it or not helped me
a better relationship with other people
helped me a better relation with
competitors because it’s not about me
against you it’s about pbd against pvd’s
capacity and I’m chasing this and it
gave a lot more peace joy a comfort not
in a comfortable level but comfort
knowing
you know we’re playing a different game
now yeah some of my greatest guests on
this show
compete with themselves including Dorian
Yates you know and he was the guy that
always wanted to beat himself and I
think that’s why he got to those levels
cuz it wasn’t about that guy or that guy
which also brings weird energy and weird
results to the people around you if
you’re trying to be the best version of
yourself every day that’s how I think
you get to greatness and that sounds
like what you’re trying to do
I mean Dorian HS I met Dorian Yates in
1999 let me tell you I mean when I saw
Dorian I have a picture with him and I
had Venice Beach okay and you’ll see
this 18-year old guy that got out of the
army I was 99 a 21 year old guy that got
out of the army and I’m like i’ma go be
mr. Olympia it’s what I’m thinking to
myself and I see Dorian Yates and that’s
a perfect example of a guy that I mean
his back the way he built this back he
could pretty much fly he jumped off a
building and just did a last spray that
guy could probably fly in the middle of
the sky with the way he built his back
yeah great story with door news by the
way perhaps you on that interview that
was an incredible interview and you were
able to take that the topic deep in
areas that not a lot of people take in
that space and I think it was necessary
somebody needed to do it and so you
spearhead that topic of steroids and
growth hormone and he went there which
is in respect to him as well yeah for
willing to be open about it yeah it was
great to have him there we were right
place right time what do they say the
heart of your practice the more lucky
you get yes no and so we were there you
know right when that happened tell me
more about value tainment because I
think from the outside on the first look
people see it as okay simple lessons I
can learned if I want to be an
entrepreneur but what I see from you is
a guy going through a lot of
introspection and asking people to look
down deeper inside yourself and saying
okay what do I really want what are my
core values what do I have to do to get
myself out of these bad patterns to get
that Ferrari to get that business and
you talked about this time where you
went to Malibu beach and you ask
yourself questions and I’ve never heard
anyone talk about this and you’re
sitting there alone asking yourself
questions and really digging deep down
into your soul as a way to get you to
the next level in life and business and
it’s not what you’d expect from a guy
trying to teach entrepreneurs can you
talk a bit more about that yeah I mean
it’s a
it’s a ver it’s very emotional it’s very
emotional because your life is a
combination of different events you
witnessed like you know there’s a part
of it that’s our DNA right let’s you say
from the moment you walk I have my three
kids from the moment they were born
their DNA has been the same like the
middle one was a charmer from day one he
was a charmer like his teachers would
say he was two years old I can’t
discipline your son because he just
gives me the smiling I have to give him
what he wants
right and my oldest ones was always a
thinker and observant and very creative
and he liked vampires and scaring people
and he liked to talk about sharks and he
liked scary movies and my young one we
never told you to pick stuff up or help
her brothers out or bring the shoes to
me that’s the NA I don’t think that’s
like parents can take credit let me tell
you the kind of kids I raise you know
that I don’t think that’s what it is so
we have a DNA right that’s our thumb
that’s a fingerprint that we have in the
world but then outside of that there’s
experiences
there’s trials there’s memories of mom
and that fighting there’s words mom said
there’s words dad said there’s words a
friend said there’s a breakup heartbreak
setback something the teacher said us a
injury in sports you were coming up you
almost made it to the next level your
knee or your back or you got knocked out
publicly in front your peers and
everybody saw you getting knocked out or
an embarrassing moment publicly that
happened it’s still with you you’re
still carrying it you know your girl
left you for somebody else your husband
left you your boyfriend left you all of
these things we carry and we’re pretty
good at acting on the outside that we
have everything under control
but we’re afraid of facing this so we
avoid a lot of these situations so for
me that one day I got a set a set of
these questions and I said I’m gonna go
and address these questions I went to
Malibu budget beach right up Zuma and
Matador is what it’s called a nice set
and went through all these questions six
hours I’m up right on the water
and I tell you Brian I was like writing
it down and I would go to this moment
and I just I’ve never done this before
and I start writing it and I start
writing I look oh my gosh I just start
crying oh my god come on knock it off
you little cry-baby
more MORE deeper deeper deeper
why how has this affected your life
maybe this is the reason why you keep
dating the same type of girls maybe this
is the reason why the same type
people don’t get along with you maybe
this is the reason why you don’t like
these types of people because this and
then all of a sudden I’m looking at this
thing oh my gosh
if you go like this you’re gonna be a
monster kid we got to figure this out
and so then there was almost a moment of
liberation saying like you know this is
okay this is your product this is who
you are now we got to take some of this
stuff and know the trends that’s
happened and be self-aware to know that
the next time this happens it’s not the
person’s fault you’re looking at this
person and you’re thinking this person
is your ex or your mom or your dad it’s
not it’s that situation this doesn’t
make it right it just means something
you experience you give the person an
opportunity so it helped me go deeper in
relationships rather than being it’s a
very private guy don’t let people in
like most people that I would date a
girl and you had no idea was with the
for three years people had no idea had a
girlfriend private I had girlfriends
people wouldn’t know what’s put spat up
– who does he date nobody knew like one
time I was with a girl in a company now
we would go all the put nobody nowhere
and I were together finally all of us on
one person finds that three years later
how did that happen so how did you find
out so it was very private to me and
then that made me with the help of
social media realize we’re all naked
today I’m naked you’re naked everybody’s
naked I need five minutes – on social
media to find out your political beliefs
do you like Trump do you like Hillary
do you like Merkel do you like the prime
minister of here do you like political
are you gun are you’re anti-gun or you
you know weed legalized it’s very easy
to figure out people nowadays because
we’re all naked I can find that if
you’re married complicated relationship
broken up you know what everything is
naked so rather than trying to fight it
we have to embrace it today we got to
figure out a way to embrace it today and
if you’re not only embarrassed of who
you are in a naked world it’s very very
difficult life you’re gonna live it’s
gonna be very difficult life for the
rest your life because the world’s naked
any trying to cover yourself up and
everybody can see you so we’re almost
forced to become a little bit more open
vulnerable and say this is who we are
one time I was on a flight coming back
oh my gosh I’m not engaged yet and
they’re wondering you know when is Pat
gonna propose to it’s grown as I’m just
not right keep fighting it off I keep
my girlfriend away at that time like now
you can’t handle being a guy like me you
just can’t you there’s no way in the
world it could be with a guy like me and
then on one flight I write down all
these and why are you pushing her away
this could actually be a good wife this
could actually be a good mother why are
you putting I wrote all these things
down I came back and I hid it in my
briefcase
and one day when I’m cleaning up my
briefcase
I forgot the envelope and I left it
there and my wife read it so I come home
and she’s crying I said why are you
crying he said baby I’m so sorry
I I want you to know I’m I don’t want to
pressure you don’t worry about it
whenever you’re ready I’m like what are
you talking about like what’s going on
here
and I see the yellow notepad paper three
them folded and I’m like please tell me
you don’t read that she says no I read
it and you know I’m sorry I did this but
I just was sitting there and I
understand you so much better now and I
love you baby I don’t care what happens
with them like oh my gosh so the
reaction I thought it was gonna come was
a complete opposite reaction it got us
deeper it helped the relationship get
deeper so you you need to be more up
about who you are you do because listen
if I don’t know if my marriage is gonna
work out or not you know every body
asked me so how’s your marriage consul’s
and I we take it one year at a time
marriage is not an easy thing it’s very
difficult it’s very complicated because
you know you got a hard time getting
along with yourself let alone I gotta
get long with another person here are
you kidding me got some kids in there
and throw three kids in there I mean
that’s like a nuclear bomb possibly
about to happen right so but you know
best friendships best relationships
you gotta get deeper and deeper you get
and more comfortable you are with you
you’re upset gets bigger and you
actually get a chance to enjoy the ride
rather than trying to act like somebody
else the rest your life this is sue
Patrick where David is I am very
comfortable with who I am right and
constantly examining yourself is how you
try to get to the next level and you I
mean you’re kind of like Jocko willing
taking extreme ownership of what’s
happened in your life why do I keep
attracting these women these types of
business partnerships why do I keep
getting screwed over in deals or passed
over it’s their fault and then you’re
like wait a second maybe it’s my fault
hmm that’s a pretty advanced way of
looking at things no doubt about it
know that about it’s very hard to go
there because
you know I was having a conference call
on my flight out to London with this
couple and we were speaking and I said
look this is the fourth time we’re
speaking on the last two years
we’re the same things happened together
the last two years I’m gonna be very
gentle with the feedback I’m gonna give
you but here’s also where I’m at every
single time I’ve spoken together the
last three or two years when this has
happened your response always been
somebody else’s fault and I’m hoping you
use this and this becomes the most
painful experience for you or you’re
finally willing to take full
responsibility and we move on and so
again push back push back push back push
back I said guys I can’t help you we can
we need to get off the call and then
there was a breakthrough you know what
you’re right we messed up let us get
better at the stuff that I said okay
saying it is different than doing it
let’s see what you guys are gonna do
because you know you creates you work so
hard to create momentum you know and I
told her I said I said I want to explain
it this way I want explain it to a
different woman you think about
business-wise I said think about it this
way I said if you and your husband you
guys have been married how many years
she says this many years I said think
about how many minutes in the day think
about how many hours in the day think
about how many days in your you’ve been
married 10 years okay imagine if your
husband does everything right in this 50
thousand hours of you guys being
together okay
but just two minutes of it he sleeps
with a girl how much influence does that
two minutes have over the other 50,000
hours that he’s done everything right
with you she says everything I said
that’s how it is dealing with people all
it takes is two minutes to screw it up
you got to realize when you’re dealing
with people that two minutes you can’t
just slip and say oh my gosh you know
you’re I’m not perfect gotta forgive me
I said no some of the things that you do
it’s gonna hurt people you got to kind
of control yourself a little bit more
and she said I never thought about it
that way I said so moving forward start
thinking about it that way maybe you’ll
treat the people you’re working with
slightly different because everybody’s
sensitive in their own ways your
approach has got to change
fine tell me about entrepreneurship what
do most people not even understand about
entrepreneurship what is the 20 year old
out there who wants to be one not really
know about what it really means to be
that person
it’s it’s it’s social media makes it
nicer than it is I’m gonna tell you you
know all these posts and motivation on
the cars and the girls and the Ferraris
and a Lambos and the planes and the Jets
and by the way here’s what you got to
realize I’m all for it
like people who say we shouldn’t buy
exotics you know I’m not enough of that
mindset if you don’t like it no problem
if you do like it no problem I don’t
judge you whatever drives you you go get
it for me I Drive a four hundred six
thousand dollar car because in Iran
I would go to Shahs Museum and he had
Rolls Royce and I said one day I’d like
to have a Rolls Royce great so we’re
here we’re talking to the Rolls Royce
community we’re doing a collaboration
together with them and so I wanted to
get a Rolls Royce because it connects
them every time I’m in the car Shaw
comes to my mind I have a painting of
Shaw my wall I like that but the game of
entrepreneurship is so ugly that if
people actually knew how ugly was up
front
very few would even do it it’s very ugly
it’s very lonely it’s very frustrating
it exploits you at the highest level you
know you know in the world of business
you don’t just have one or two
weaknesses imagine all of a sudden one
day fifty weaknesses are exposed all at
the same time and everybody tells you
because it’s you who wants that no one
wants that and imagine a game where you
always have to recreate yourself or else
you lose like let me put it to you this
way it’s like working out but you can’t
take a day off you know how you work at
at least you got like a few days off to
have your you know regroup and all that
stuff for the first two to five years
you know if you if you look the other
way just because you just made a million
dollars in a month and you start getting
very cocky or arrogant boom you’re wiped
out that’s all it takes it’s a subtle
look away to get knocked out and so you
know it’s it a lot of these books
self-help books that you read and segoe
you got to do this and you got to do
this and you got to do that they don’t
touch on the ugly part of running a
business now set the ugly part aside the
one part that outweighs being willing to
tolerate all this pain is
the fact that choices matters to you if
you’re driven by choices if you’re
driven by control if you’re driven by
you know being able to choose the kind
of a life you want to live that reward
is so much higher than the pain you’re
gonna have to put up there you’re
willing to put up with the pain because
you want this because what’s the
flipside here’s the flipside my three
kids go to the same private school
together it’s very expensive okay you
live in a decent community you have a
house with elevators and privates you
can have security you can have nicer
insurance nicer protection better
advisers better counsellors better money
managers better attorneys better CPAs
better protection all of that stuff the
choice is better places to go people
that you can associate with that are at
your same level if not higher than you
more things that you can have as choice
I’m not talking necessarily material
things choices so if the choices and the
controls that big of a motivation for
you you know you’re gonna be able to put
up with the pain but if the paint’s too
much for you and this doesn’t really
matter you’ll eventually go back to
having a job so you think people are
oversold right now on entrepreneurs
because the social media buy tell you
were oversold on everything we’re
oversold on marriage were oversold on
having kids we’re oversold on
entrepreneurship I am that we are
oversold on having kids we are I don’t I
don’t know how many 21 year olds I hear
saying I feel like if I have a kid my
life will change yes it will change
maybe not for the best you know maybe
you got to take your time I feel like I
love her into Wacken sure I lovers by
getting married I don’t know about that
you know I don’t know if today’s the
time to get married at 22 I’m being very
serious with you I mean look you and I
you imagine being 18 years old with
access to tinder imagine being two I
don’t we don’t I don’t know that I don’t
know what it is to swipe all a swipe
left swipe of so I’m like oh let’s go
beer great you want to go hook up what’s
going back to the Carla I mean this has
become very normal so sex has become a
very a at we kissed you know ah school
hey uh yeah three girls this week how
what did you meet him Oh tinder swipe
left swipe right what are you talking
about so where the value of that used to
be more it’s not the same value as it is
today because it’s easier access today
than it was before
got a question marriage too early you
got actually asked why do you want to
get married why do you want to have kids
why do you want to be an entrepreneur
and the answer has to be very crystal
clear it’s not just because like I have
an answer on why I wanted to have kids
and I had to get very clear before I
wanted to have kids most of us have kids
because everybody seven kids so it’s
what you’re supposed to do you’re
supposed to get married you’re supposed
to do this and I think that the the fact
that what entrepreneurship you know
don’t let the lifestyle fool you I mean
this is it takes a lot of work and you
have to ask yourself the question are
you really willing to go through it if
yes Chris here’s the one thing I do
advise to Brian to everybody I think
everybody ought to run a part-time
business affiliate marketing great sell
products on the site garage you know
whatever it is get your real estate
license sell real estate on the side get
an insurance license sell insurance on
the side and maintain your job and put
10 or 15 hours into now I think
everybody ought to do it and can do it
everybody
so but the world of entrepreneurs
multi-dimensional at what level do you
want to go I mean do you want to go
building a business doing 50 grand
you’re great go do it everybody ought to
do it you want to build a business to a
million dollars yeah well maybe not
everybody can oh you can build a million
dollar business ten million is the
interesting number because very few get
to the ten million one of five a lot of
people get stuck to one of five tenets
you know difficult then from 10 do you
want to do hundred million dollars you
want to get to a billion I mean the game
changes at that point right but the more
clear you are on your outcome of
everything you’re doing life kids wife
business career friendship spiritual
exercise the more clear those outcomes
are the more fluid the action is going
to be taken because you know why you’re
doing it and so yes I think today’s
social media fools the reality of being
an entrepreneur do you think you do the
same by putting out the videos or do you
try to make it clear with people that
look this is taking work I make it clear
that it’s work I make it clear that it’s
pain but I tried to sell the reward and
I try to sell the idea it has to matter
to you you know I like what you do here
with creating content so about how many
people started a podcast and they had
potential but they stopped
think about it think about how much work
it takes to run a podcast okay you have
a wife you have a kid you have a
business you have all these other things
think about the effort it takes think
about the discipline think about the
level of consistency to find a guest to
interview to questions to research to
content to all this stuff takes a lot of
effort right but you’re doing it it’s
very obvious you’re enjoying it and it
matters to you and that’s why you’re
effective if that makes any sense yeah
you see some people that are it doesn’t
matter to them they’re winging it so
that’s the differentiator between an
amateur and a pro approach trying to
figure out a way to be prolific because
it matters to them so the one thing with
value tainment that you get is you will
heal me to hear me talk about clarity
and it mattering to you so many times
because if it does the world better get
out of your way because you’re gonna get
what you want and whatever level you
want right you weren’t always a fan of
capitalism but you switched and now
believe it is the solution and there was
a point where your dad was going through
a series of operations and series of
operations and you realized that you
didn’t have the choice and that you had
to rely on other people to take care of
him is that what turned the switch with
you but yeah look my my my body every
time I go there my body just yeah I mean
listen when that happened that day and
and he says you’re not paying for this
the government the taxpayers are paying
for this you know my dad’s in a hospitai
having a heart attack yet his thirteenth
heart attack and I’m looking at the same
you know if this man dies I never met my
grandpa my kids have to know their
grandpa and that’s my dad that was very
emotional moment oh my gosh I mean if
you’ve seen a movie life of an
entrepreneur with the Ferrari not the
movie the short clip with my hand on the
steering wheel I’m going like this
that’s not an act that happened in my
Ford Focus right in front of you Celia
Medical Center so that’s why it’s that
was a very emotional moment for me when
I’m sitting down there same and Pat you
are chasing girls you are party and
you’re so worried about becoming cool at
the nightclubs and being good at the
party scene and meanwhile your dad’s
having a heart attack
stressed out over money is now traveling
the world he’s worried about you all the
time why don’t you go do something about
your life and be productive and boom
that change but I was still not a
capitalist
and I didn’t know what it really meant I
just know rich people were greedy but at
the same time I had this conflicting
debate in my in my brain in my mind I we
would visit this uncle his name was
Luther Lazar very interesting whole name
yeah he’s a Syrian okay okay and you’re
half a Syrian I’m half a Syrian yes so
we were in Iran he had a ball which ball
I don’t know how to say what a box is
just like a a place where it’s lots of
it’s like not like a farm but anyway
it’s like a bog fruits pool acres and
acres of land and we would go there and
he had this property and every year
people would show up couple hundred
people would show we have such a good
time and then he left Iran he went to us
and you know started getting to business
he had this house that was 7,200 square
feet on San Antonio Avenue in the cul de
sac right next to Snoop Dogg okay and
Snoop was famous for putting big parties
in Upland back in the days I’m sure he
still does but at that time he was
famous infamous about it so we go to his
house and I remember Brian I’m removed
ass look like he had a big bird nests
outside when he entered the house okay
always had a bunch of Jaguars because
that was his cars putting green you go
to the house you enter library to the
writers Office big living room his
bedroom with a Jacuzzi right there for
he and his wife to the left was the
kitchen where everybody was always at
then he’d go around with a pool table
there’s picture with his family all
dressed in white and a picture with Al
Gore him shaking hands and he would sit
there and would do the following with
everybody he would say so you know I’ve
read the Bible and I read this opposite
our argument and the guy says that the
Bible has a contradiction because of
this and his kids would sit there who
went to Christian school and it would
take dad you’re wrong the guy’s no clue
what he’s talking about
and then all of a sudden switches and he
said you know this other guy said that
Michael Jordan’s the greatest but what
about Magic Johnson he made other people
better and look at the people I don’t
and he would always have his kids debate
so weird
everybody’s debating at the dinner table
so then I noticed this dynamic like this
guy is making people smarter because an
argument is making people say well I
have an opinion and they were going back
on that just sit there like the kid 14
years old I’ll watch this guy tennis
quarterback backyard with a pool and a
change in area and all
these fruits that he had and a guest
from for his family to stand when they
would come at the 7200 square foot place
and that was my only example of succes
to head from capitalism my dad was a
99-cent store cashier my mother was a
stay home we were a welfare family with
you know food stamps and all this other
stuff and so one day I said you know I
don’t know if my mom’s right about this
rich person I don’t know but I’m gonna
go figure it out for myself then I got
into the marketplace
insecure low self-esteem everybody I
would work with so what that guy’s gonna
win because he has a JD you went to
school you work for Attorney General
that guy’s gonna win because you worked
at Raytheon he has a degree from Santa
Barbara USC UCLA you don’t have anything
you’re not gonna be able to compete a
marketplace then when I won and I
started beating a lot of these guys that
was going against that it was afraid of
I realize free market capitalism works
and if here’s a kid that’s insecure low
self-esteem not the smartest guy in the
room but he’s willing to out work out
improve outlast out strategize he’s got
a shot at marketplace and then I became
an advocate and so a lot of times I’ll
work with the guys and they’ll say well
I don’t know about capitalism because
it’s about the rich people and every
single time of a big bonus to pay
somebody who doesn’t believe in
capitalism here’s what I always say I’ll
call him up I had this one guy called
him up and I say hey yeah I won’t say
his name because you know I said hey how
you doing good
what listen I got a bonus check for you
and it’s a good sized bonus check oh no
way yeah it’s a very good nice bonus
check but look this is what I wanted to
do one of the things I respect about you
a lot and I like about you a lot is how
amazing you are at how much you care
about the people who need money says
yeah I do I said you know and I
sometimes I sit and I I wonder like
maybe you’re right about capitalism that
the capitalist shouldn’t get all the
money that he should redistribute some
of the wealth he says yeah man I’ve been
telling you this for years I said that’s
exactly why your $20,000 check what I’m
doing with your $20,000 check is instead
of giving you the 20,000 you’re one
person why would I give you 20,000 I’m
gonna give a thousand to your top 20
people and give them thousand dollars
and I’m gonna let them know you believe
in redistribution of wealth and I’m
gonna give you a bunch of love
wait wait wait wait wait I said what do
you mean wait he says no no I don’t want
you to do that I said what do you mean
you know me
do that when I worked hard for that I
said I agree that’s why this is your
$20,000 check so the next time you
question capitalism don’t forget not
everybody’s willing to work as hard as
you to get this 20,000 AutoCheck and if
they did they could get it as well enjoy
the money with your family
I got it Pat I got your point so you
know it’s the world were all capitalists
everybody is you know yesterday I’m
speaking to a Katie Hopkins who I
realized is not admirer it’s not loved
by everybody and in London and UK here
and she said something to me about how a
point system and so she says I like the
Australian system for immigration if
somebody wants to come to UK why don’t
we use a system that’s used in Australia
which means if you have a career you get
a point if you have this you get a point
if you have this you get a point and
then I said okay great let’s just say we
use the point system and I’m trying to
push her with this topic and I said
let’s just say out of the point system
you know four hundred thousand Muslims
want to come to UK and they score at the
highest level for your point system are
you okay
if four hundred Muslims that scored high
on your point system come to UK well no
no no I said why not
she said well because you know it also
yes you also have to love UK I said well
how are you gonna know if anybody loves
UK I mean you can’t really gauge
somebody anybody can say I love you and
I don’t love you I’m just saying it
because I’m trying to you know men are
famous for saying I love you to a woman
just uh you know five minutes of fun I
said what do you think someone’s not
gonna say I love you Kay well no I don’t
know about that I said so is it the fact
that you’re concerned because a religion
is out competing another religion
because they’re better marketers he says
well I never thought about it that way
before so maybe if we believe in
capitalism like you do maybe also gotta
let the religions compete to see who’s
gonna get the most people getting
baptized and you and I can’t control
that
maybe Christians oughta learn something
about this maybe they’re not as
competitive as some other people are and
they’re getting a bigger share the
marketplace I spoke to a group of
pastors and for an hour and a half I
called them up I said you guys are
terrible in marketing you’re good at
sales the last best marketer you had was
Billy Graham you guys are good at
getting up there and giving your message
but with the access to social meaning
all this other stuff maybe you guys
oughta study what the
LDS Church’s doing with marketing
because they’re probably the best at
marketing and some of these other
religions the point is this capitalism
is not I say this because you said we’re
all capitalist capitalism isn’t just
about money there’s a pretty girl that
every guy wants to be with and she makes
a great wife she doesn’t necessarily not
every pretty girl marries the
best-looking guy she marries the guy
that gave the best proposition and sold
her that’s a form of capitalism a guy
who gets that girl is a better
capitalist than the other guy the same
goes with faith the same goes with
business the same goes with influence
the same goes with everything
everybody’s fighting then the best in
the marketplace survive right and on
that note of sales you try to get people
over the fact that they say I’m not a
salesperson I don’t want to be a so no
doubt about it because in your mind
everyone is everybody is oh my gosh
everybody is yeah I mean I had a guy
that you would tell me yeah I’m never
gonna get into real estate should go to
real estate I mean you’re in a great
mark you know I’m not a salesperson
you’re not a salesperson I said do you
realize I went to nightclubs with you I
saw how you spoke to women buddy you as
best as they get no no no but that’s a
difference it’s not different
that’s persuading somebody to want to
give a piece of them to you that’s even
harder than selling a real estate
property and he says now it’s a
difference I said no about that so you
forget it you’re great in sales but you
may be secretly lazy nobody knows about
it
because sales is gonna require a lot of
work but the ability to sell we’re all
selling all the time and we need to get
we need to admit that to ourselves
absolutely in any business you’re in it
this isn’t just about the guy that’s in
real estate or insurance or
pharmaceutical sales in any industry
you’re in
you have to realize you’re selling in
anything even the lawyer the accountant
the customer service rep all of it
you’re selling all the time right
tell me about immigrating to the US tell
me what it was like growing up in Iran
yeah you know you’re you were you were
raised it seems like you know you’re a
tough guy you know you were probably
raised to be a hard guy is that because
of those experiences is that as an
or is that your parents and siblings
yeah so well I have an older sister so
I’m the younger child of the family and
she’s five years and ten months older
than me but you know when you see a lot
of things not a lot of things you know
scares you you know when you when you
encounter getting close to death I think
one of the authors wrote about this
David and Goliath not David versus
Goliath who wrote it
he’s one of these big authors excellent
book and he says they did a research on
people who got bombed on and they didn’t
die okay or people who had a close call
and they didn’t die and what happened to
them and he explains how they went into
two different drastic places I did they
went to a place of extreme disastrous
followup with bad things where they
didn’t do anything crazy with their
lives
or they went to maybe there’s a bigger
reason why I’m here okay maybe there’s a
bigger purpose of my life here you know
living in Iran and you’re seeing 10,000
men March and they’re flagellating
they’re back with a streak of blood at
eight years oh that’s gonna stay with
you it’s not going away
yeah you know living in Iran and seeing
your dad constantly on the tape acts on
the windows in your bedroom because
every time they would bomb it would
shatter and the glass would drop and
they always taught you on TV to make
sure you taped up the place because if
you tape that it drops right there if
you don’t it just goes out okay I mean
that’s a visual that stays you know when
you go outside and go to the park they
used to play and now there’s a big hole
out there and from a bomb that was
dropped that stays when you driving over
a bridge in Iran Tehran and you’re going
to city called kadaj and the bridge
behind you 50 hundred yards behind your
bomb drops and it goes down and your dad
tells you not to look back and you look
back and you see that that doesn’t go
away those things don’t go away so for
me extreme paranoia extreme discomfort
extreme anxiety extreme worry extreme
panic it was always like today’s Allah
say today’s Allah say today’s Allah say
today’s a last day and there was a scene
one time where we were
war and this alarm comes up in Iran and
it says Tara Jyothi Raj o allah ma th
Hermes it’s like warning warning the
sign of red sign is showing that
somebody has flown over our border so
expect for something to happen in a
moment that would happen everybody is
running and we were always taught to go
under the stairs so the stairs are here
you would always come in hide right here
so we went down the stairs and all we’re
hearing as the whistles pause to one
boom and it would see another one and it
would see boom boom and then boom ball
which means the plane kind of flew over
you it’s getting closer I was going up
and all I was gonna be looking like that
I got you might be a lot of crowd always
look at my denim Atlantis guy and yes
it’s gonna be okay
it’s gonna be okay he never cried you
never flinch I’m like if he’s not
worried I’m not worried so that was a
sign of leadership that if you show fear
your people will be afraid you can’t
show it he didn’t show it I knew he was
afraid I know what are you gonna do you
get your two kids and a wife and so from
there going to Germany refugee camp and
you know experiencing with other people
and the first time I got stabbed was at
the refugee camp and and coming here not
a lot of stuff throws you off at that
point you know not a lot of things
catched you where you sit there and say
oh my gosh how do you handle this how do
you do that so that kind of helps you
out in that sense but as far as the
toughness goes being raised in Iran gave
me so much gratitude for what we have
today in America yeah a lot yeah talking
about mentors because you have kind of a
trifecta strategy and you know everybody
always wants to ask me about mentors and
people that they’ve seen on the show and
you know I think you have a good way of
looking at it and so how do you do it
end and do you have mentors oh
absolutely yeah no doubt about it yeah I
mean for me there’s three levels of
mentorship right you have those that are
theory and what I mean by theory is
somebody who’s read a lot of books and
gives you the theories they read based
on books my uncle was a level one mentor
he had read so many books on physics on
every
he was so well-read in Iran maybe read
5000 books this guy named Johnny was a
genius but he never did anything but he
always shared it theories well let me
tell you what Nietzsche said let me tell
you what this guy said let me tell what
that guy said me too what this guy said
and I was great it’s still educational
but it’s level one right then the second
level is experience meaning I can learn
more about you by talking to Ruth and by
talking to the people around you and
actually talking about talking to you
like if I want to learn about you I
don’t talk to you I go talk to people I
said so tell me how is here with this
what happens when friction takes place
how does he respond to that they’ll give
me a better perspective than you would
because you still have some kind we if
you ask me there’s still going to be
some things I’m probably not gonna see
that they’re gonna see that they pay
attention to but they never bring up to
my attention so say Guy Kawasaki work
directly with Steve Jobs we learn about
Steve Jobs through him it’s kinda like
wow that’s how Steve was one time in a
meeting Steve did this oh my gosh that’s
crazy and we believed him because he
witnessed somebody else and in the last
one is application which to me is the
highest one application is somebody that
tells you listen when we ran our first
business and I went out of business this
is a mistake I made on the second time
when I did this I raised this money and
I did this and we did fifty eight
million dollars in a year my suggestion
to you is when you’re getting ready to
make this decision think twice about it
and look for these three things if that
person doesn’t mean it don’t even think
about it and then hire this person great
I never thought about it that way I need
a CEO oh I need a CMO I need a CFO I
need perfect thank you for that counsel
that person is a trifecta because he’s
given theories experience and
application all combined together that
to me is the highest level of mentor
and that’s the one you want to spend
time with him you want to search them
out oh my gosh apps for instance my
conversation with Michael Franzese I
cannot tell you how much I learned from
the guy by boardroom I mean I can’t give
it I can’t I can’t put a number on it
when I speak to some of these guys like
I have a guy work with Greg you know who
ran an insurance company was a
professional baseball player his first
pitch in MLB was to pee pros and in win
and work for an insurance company for 30
years his wife was with an insurance
company
for 22 years pack life and now he I
hired him as an ambassador for us and
his wife is now our CEO oh but listening
to him talk he finds blind spots and I
didn’t see the blind spots I’m like
interesting and I think about this
another guy have Greg who’s raised all
this money I mean he has access to a
couple billion dollars if he wants to
get money he’s our guy that put the deal
together with Oscar De La Hoya Gabrielle
Brenner he’ll call me and he’ll say look
I know you’re about to make a big
decision and you’re to see on the
chairman of the board I want you to
think about these three things before
making a decision when we were in the
boardroom today you said this dis dis is
that you may want to reconsider that
here’s why read this email I sent to one
of my former board members and I’ll take
out the name I just want you to read the
email and see the feedback I gave up
interesting I’ll read it oh my gosh what
a big mistake crate I love that take a
note next so the more I have like
there’s an insurance guys there was
Mayor Ron he’s the CEO the insurance
company called national Life Group he
and I had a big falling out begin
packing on a very big fall or not back
in all night and he runs a four billion
dollar company he’s growing his business
to where it’s at today a lot of respect
any insurance business the second time
around we had a meeting it was a very
awkward meeting when we had we were in
Orlando and we sat in this room he had
two of his associates that are hoping we
strike a deal because they want our
business I have to my associates sitting
here they’re hoping I don’t screw this
up because they want to steal but he
should have seen here not in that room I
mean the level of intensity somebody
would have thought we gonna get into
fight it’s personal it was personal he’s
thinking he made the right decision I’m
trying to say you screwed up when we did
this and it finally was like well I
screwed up partly and look here’s what
we did at that time because we were
making this decision perfect today when
he and I go to lunch together and he
gives me counsel on being a CEO I’m just
like this the entire time
mm-hmm I’m just like this it’s like this
every time we go anywhere if we have a
setting were there together I’m sitting
at it said where you sitting
I like to sit like this with them like
next in two weeks for many years
insurance industry is famous for
treating you well so they’ll take you
for drinks for restaurant high-end
places all this other stuff we do
take a different route and we do
something that no one in our marketplace
does no one these guys no one ever does
is for them I said listen here’s what
we’re gonna do once a year you’re coming
you’re our guest okay when you come to
us we’re gonna put you at a hotel best
hotel in town we’re gonna take you to
the best restaurant in town we’re gonna
take the bill for drinks for food for
everything and we’re gonna sit down and
we’re gonna give you gifts we’re gonna
give you books we’re gonna give you
items and I’m gonna give you three hours
presentation of exactly good bad and
ugly we did this last year in the
company your counsel to us our feedback
to you collaboration together what can
we do to go grow first time I did this
meeting there’s 16 people in the room
everybody’s looking at each other we’re
not used to talking like this I said and
these are top top executive CEO is a
major four hundred billion dollar
companies are 100 billion dollar
companies everybody starts talking I
said are you guys not used to this no we
don’t do things like this we don’t sit
there and talk about things like this
second time everybody starts opening up
but they started getting close to it our
next one’s coming up this year we’re
gonna have 28 people there okay
everybody is looking forward to this
meeting why I’m sitting there and I’m
talking about our company’s flaws and
looking for their feedback and the
reason why I want their feedback is
because they’re trifectas in the room so
whatever feedback they give me I’m
sitting there saying oh my goodness
thank you all this was great
perfect we do need somebody like this we
do need somebody like that and that’s
the one of the reasons why 14 quarters
in row we’ve written more life insurance
policies this quarter and a quarter
prior 14 quarters around us three and a
half years because now it’s about
Council now it’s about advisors now it’s
about mentors and setting aside the ego
of who has to be right it’s about what’s
the best decision not who has to be
right and we’re more seated we’re
solving more for the best possible
decision than the best protection of the
ego this is proof of you getting the
chip off your shoulder oh no doubt and
this is me learning that I was a
terrible CEO let me tell was not a good
CI was a terrible CEO so you know
transitional going from employee you
know what’s a good employee follow
instructions what they tell you right
and show up on time for the most part
right then you go into sales it’s
different because
no one’s paying you a salary you’re not
on a draw your commission especially if
it’s commissioned you learn about
discipline if you don’t make it in sales
because you like discipline you got to
go back to having a job because somebody
has to tell you what to do versus in the
sales world you don’t have to be told
what to do you’re figuring out a way how
to do it right and then three is sales
leader so there’s a lot of people that
say things like you know guy that was
making 300 grand a year selling
pharmaceutical sales and he’s great at
it but he sucks as a sales leader and he
says the following words and you hear
this all the time they’ll say things
like I’m just not a fan of babysitting
people now let me tell you all these
people are so lazy what happened to this
elicit listen at one point you didn’t
have it either so sales leader is very
difficult because in order for you to
make any sales you are now disciplined
but this person was not and so you got
to pull this person up oh
psychologically it’s very difficult to
do that so okay then I became a good
sales leader and then I became one of
the best sales leaders but I was in a
business owner yet so then you’re on how
to be a business or because finance the
CPA taxes audit you know all these rules
regulations you have to abide by and if
you don’t it’s a headache and you know
audit all these things you have to go
through so then I learn how to be a
business owner and the last level is a
CEO and I had no idea to be a CEO now I
know idea I sucked in boardrooms I was
abrasive I was rude it was too
aggressive I negotiated too aggressively
I didn’t realize how important of a role
partners played I was all about my sales
guys and my customers and my employees I
had treated vendors terribly I treated
carriers terribly and have to realize in
order yes sales is most important
because if you take care of them they’re
gonna try to treat your customers good
number two for me as home office step
because I treat home office good they’re
gonna treat salespeople get then its
clients for me it’s different for
everybody then its partners then its
vendors so I said moving forward we’re
gonna treat our partners royally and
that’s when it got deeper and then next
thing you know carriers started advising
me to sell a product with another carry
that’s a competitor why are you doing
that because there’s a partnership now
so they now become an alliance because
there’s an alliance here right and so
that was the maturity level I had to get
around I tell you wasn’t easy was very
difficult because I screwed up so if you
go
interview the people that I work with on
a daily basis that I’ve been in some
board meetings and I told them say
whatever you want to say and I’m not in
the room taking it they some horror
stories ain’t gonna say some
embarrassing stories some of them I’m
probably gonna be like why’d you share
that with them will you tell me to open
up but you know the process is a good
process always good to know man
I wonder what the 45 year old version of
Pat’s gonna look like as a CEO I wonder
what you’re gonna look like that that’s
a very excess like a it’s like a movie
that’s never ending until you die yeah
what a great movie to watch to know what
the next level is gonna be like in life
so yes growing as a CEO made a major
difference in a business to learn how to
control that ship right and company
culture how do you maintain that your
people really love you and love what
they do and motivate them because that’s
a different level you’re right it is it
is a different level so for me company
culture it’s very different with staff
Home Office versus sales very different
right so how you treat employees at the
lowest level versus how you treat
directors which is how you treat
executives versus how you treat
salespeople versus I treat sales leaders
were society treat senior vice
presidents or Chairman’s councils at the
highest level it’s all different right
and some of the things I do initially
didn’t make a lot of sense but I’ll kind
of give you a process on how it works so
first of all employees anybody that
works with me employees I’m walking
around put in my hand you know shaking
your hands how you doing hugging you
what’s going on how is this Johnny
what’s going on over here hey did you
see the Lakers hey did you see what’s
going on with this Willa Braun so
everybody there matters to me from the
front desk clerk to security to the
newest employee making 15 bucks an hour
minimum wage at our home office is 15
bucks which we did that in state of
Texas minimum wage is 720 we’re paying
15 not because of a social anything like
that but for me 15 bucks an hour times
40 hours in a week 600 600 times 52
you know that’s 30 1,200 it’s not a
crazy lifestyle 31200 I have a hard time
you know convinced of myself giving
somebody 10 bucks an hour so we chose to
do 15 bucks – everybody’s happy to work
there we don’t lose a lot of people I
used to be cheap on that side when we’re
coming up because you’re trying to build
your business and then I realize
forget about the whole idea of well you
know if she doesn’t want to be here
we’ll find another person yes that’s
partly right but here’s the interesting
question to ask that changed all the
dynamics for all of us let me ask you
question how many hours have you put
into her a lot how long Pat I can’t even
put pretty how many things list right
now that she can do within the business
what do you mean tell me what she can do
what’s your answer to do this how’d it
go keep going how many things you have
right there 45 things you have to teach
those 45 things to another person so why
don’t we give it at $3 raise now let’s
just move on
ah but I don’t want because that’s like
she wins because I know just give it to
her and we move on because if you don’t
you’re gonna have to teach us 45 things
two to three other people do you want to
go through it again no we’re done let’s
make this decision so the processing
changed on the way you viewed those
things so then it became employees that
I have where I said you know what I
don’t want to negotiate your salary
anymore what do you mean I don’t want to
have that awkward conversation with you
anymore at all what’s your point who’s
the highest paid person in this industry
right now
this is like one guy sat down and said
what’s the highest paid for your
position what you do what’s the highest
paid you take a month and go interview
with everybody he goes and pulls I know
the number so he says
$120,000 I said here’s what we’re doing
I’m gonna pay 145 but I’m never
negotiating yet you’re never asking me
for a raise again fair you okay with
that yes
great here’s 145 you’re really doing
this yeah but I’m telling you you have
to tell me we’re not negotiating this
again yes
let’s move on that’s a different person
because it was a person that I need at
the beginning so then just yesterday we
moved up to one of my employees
executive top three ranked people in the
company this was literally when I’m
leaving on my flight to London I want to
sat down as you got five minutes yes a
couple things you’re getting this race
what yeah you get it for what what
you’ve done the last three months when
we went through crisis internally on the
technology stuff that we were going
through and you have to control it I was
so impressed that you’re getting this
race you’re serious yeah
where did this come from it’s not even
an annual review it’s a surprise it’s
not
you’ll review while I’m gonna give you a
raise no no here’s what I’m doing oh my
yes you’re a leader I respect what you
did there’s a pretty big race I know it
is but don’t worry about it we’re moving
on this would you move on okay so that
element is a different element of the
culture you’re creating fun like here’s
one thing that’s a little weird that
some executives had a hard time when I
said I’m not compromising this everybody
at the Home Office is required to read a
book a month or you’re fired
everybody and a book you’re supposed to
read every month is the book I choose
every month you can’t read any other
books you want you can read romance
novels all you want but the one book I
choose every month we’re all reading
together and then you’re writing a paper
about it and then you’re submitting it
and we have to explain this in our
interview process nowadays and most like
what do you mean every month you have to
read a book or you’re fired
that’s very awkward for most people and
so they fought me on it I said I’m not
compromising this I’m just telling you
guys I’m not doing it so well Pat you
can’t make people who read on their off
time I’ll pay them one hour every week
on my dollar to be forced to read step
away from your desk go sit over there
and I have this whole nice lounge area
go sit down and read I’m gonna pay for
you so I’m gonna pay for hours a month
for you to read and four hours plenty of
time on my Monday for you to read so I’m
paying you 60 bucks a month minimum for
you to read versus somebody because they
get paid 100 bucks an hour $400 to read
on my time you do that yes and we
announce it what yes you’re supposed to
read so then all of a sudden people who
were just like nobodies and now are
making money and if you really recreate
yourself I give equity in the company I
give it I love givin equity because if
your honor I’m not a profit-sharing guy
I’m a more equity guy so if I guess
especially being a start-up I have
control over I give you equity why
equity this is a part of you you own
this this thing sells were build this is
gonna be your payout why I never thought
about thank you so much every single
time I’ve had a meeting about equity and
I tell one of my employees Mario was one
of them I said him that said here’s how
many shares you were getting he starts
crying this just happened 12 months ago
last year and December one had to meet
him purely tears I did win another lady
Alexis when she started working when she
was in her early 20s single mother she
was getting paid $400 a month from me
she’s a part-time support for me now
she’s driving a 750 as a support out of
our home office
and she’s got a couple kids extremely
happy beautiful salary and she just
became an equity she cried for 15
minutes for 15 minutes she cried and I’m
like I am so happy for you man you’ve
worked hard
give me a ball next so now let’s go
sales okay let’s go sales so sales is
different than what I just explained
support supports different sales is
different okay sales we have a call-out
environment and a call-out environment
is the following if if you run an office
out of Chicago and I run an office out
of Tarzana California if I’m being
distracted you can call me out so it’s
not like hey Pat let me tell you that
guy’s doing something I’m not happy with
you want me to call him why don’t you
call him out I’m not supposed to call
him out it’s the issue you have with
them so either forget about it and don’t
bring it up again or call them directly
no problem so everybody throw peer
pressure it’s solving issues together
we’re a very big peer pressure
environment I love peer pressure I love
driving a company based on peer pressure
which means competition and stats and a
lot of competitions that’s with pride
alignment culture vision crusade cause
protection loyalty it’s not just
competitions I’m a data-driven business
guy everything to me is data if you come
to our office it’s the analytics
everywhere we’re doing a meeting here in
the next two weeks at Palm Springs I’ll
get a twenty eight thousand square foot
house and I’ll fly in 150 people 200
people and for three and a half days
we’re studying every single data we
start editing we go to midnight every
day we do this and we watching my reader
epic and movie and this year is gonna be
a new movie output for them and we’ll
watch the movie and I’ll stop the movie
and I look at this part what you get to
take away from this here’s the point
next this part so have a movie I’m gonna
watch with them disk I’m pretty excited
about that’s going to be around a point
I’m trying to make to them I can’t say
it right now because it’s unlike what
kind of movies any usually watch so so
we’ve watched sting when sting was doing
his song which had mom a Desert Rose if
you haven’t seen this Brian it’s sick
okay it’s documentary
documentary says so he flies on all
these incredible music musicians from
around the world and for one week
they’re staying at his house and they’re
just fooling around and he’s just
playing and he tells his story about I
wanted to you know write a song about a
long ink desert rose and shabam a
there’s this line that he that he hadn’t
given it to anybody and I said what’s
this all about he said spot a long ink
and in there performin and in 9/11
happens and shed mommy’s middle eastern
and he felt bad and they had a concert
that they wanted to do something
together and they cancel and stinks
crying out of guys I don’t know what to
do I feel bad I feel like I don’t know
all these people are struggling in New
York in America and we’re over here on
France and you know wherever they were
and we’re having this good time and I
feel bad about it and then one guy you
see the one guy through you know crisis
one guy that’s not even anybody just a
quiet guy in the documentary says but I
think if we don’t the enemy’s winning we
have to create the enemy wants us not to
create any struggling struggling and
then they do the performance and he does
Englishman in New York and he does these
you know the sting fields of gold and he
does the whole Desert Rose outside with
a hundred people there and you just
chummy you’re just emotional it is ten
times better than this album you buy
because there’s emotion in that
performance right so we watch this
together at a castle in Yucca Valley and
I had them watch this and I said guys
crisis is around the corner
many of them you guys got to realize
we’re gonna go through this and in every
situation like this one of you guys
gonna have to remind us to keep creating
and I’ll let the enemy win so that’s one
last year we watch Trump stirs we watch
the documentary of Trump and my room is
fifty percent Democrat fifty percent to
Republicans some people can’t stand them
I said I don’t want you to look at this
this story we’re watching today is not
about Trump I want you to look at this
from the story of his grandpa not even
his father Fred look what his grandpa
did that was the entire outcome because
the outcome is look most of you guys are
immigrants you’re not going to be a
president but think about what the
grandfather
did that set the pace for his grandson
to be a president one day what we’re
teaching you today with the culture of
the company one day your grandson or
granddaughter could be the press in the
United States I want you to think about
it that way so it was a pure legacy
approach the year before we watch 84
bears and we watch 84 bears about the
dynamics of Mike Ditka and the defensive
coordinator buddy who was supposed to be
two head coach but he didn’t get the job
and was the first time ever in Super
Bowl where two people were held up not
just one guy was held up and the
challenges they went through on how they
overcame it it’s always intentional it’s
always an intentional movie we picked
yeah dick on your show as well huh you
had Mike on your show yes we did we had
Mike on the show and his wife which was
so you’re planting these little seeds
into your team’s head and saying okay
let’s look at this let’s look at this is
deep stuff I mean this is core it is so
they’re bringing passion and in
long-term thinking and all these things
into their daily practice inside your
company yes the vision vision is uh you
know when we had nothing going on at
first this I said this to them a
probably a million times I said guys we
don’t need capital there’s one form of
capital that’s more important than
capital than most people think which is
money we have social capital I said all
the money in the world cannot buy social
capital social capital can be bought
there is no price point you can put on
social capitals priceless we’re on the
same page were United this is scary one
of the companies as United is us I said
the thing you got to keep in mind is the
competitors gonna do the following and I
knew a handful of names who were the
mastermind manipulators I wanted to pin
us against each other I said this is
what they’re gonna say and this is what
they’re gonna do and here’s how they’re
gonna do it they’re gonna befriend you
and they’re gonna take three different
approaches one is befriend you and bash
me and just look for some kind of a link
for you not to like me so he can go
deeper or another post you’re gonna take
is befriend you and say good things
about me but push your way in saying why
are you gonna be in the shadow and all
that these dynamics we talked about said
I guarantee you our only enemy is
somebody outside trying to divide us
apart internally and if we can stay
strong together here one day we’re going
to look up and we’re gonna
a half a million insurance agents around
the world and dispute a largest
financial marketing organization in
history America and we can do that
together in s division part and we
started with sixty-six agents today we
have eighty seven hundred and forty nine
states and so the belief in this
becoming a reality is more and more and
more and they’re starting to see it Wow
Pat used to say one day the best
comedians gonna come and entertain us
Friday night awards ceremony 5000 people
sitting on Kevin Hart is entertaining
the number one comedian in the world
what are we doing getting a guy like
that
Magic Johnson Gretzky Calipari
politicians presidential P presidential
candidates what are all these people
don’t be in an hour circle now how do we
have all these contacts and all these
connections now this was all part of the
vision that weak acid they want and if
divisions real never forget an advice a
man gave me bill Vogel he said you can’t
I said our visions gonna be the
following save an America to bring him
back the free enterprise system and hope
to American families he says you can’t
say that unless you fully mean it
because if you say it and you don’t
follow it through no one believes it so
I took a step back for a couple months I
said I don’t know if I want to make this
kind of a statement because it’s a big
one
to make then I said we’re doing it we
had an event together called saving
America doing the impossible I was
dressed as a George Washington my wife
was dressed as Lady Liberty another guy
was dressed as a Lincoln 40 American
flags 40-foot Mount Rushmore dad Ronald
Reagan’s son come and speak on the what
makes America special we had Dudley
speak on a star-spangled banner’ Larry
Greenfield Dudley rather for Larry
Greenfield who’s the vice president of
Ronald Reagan Library he spoke about
capitalism and everyone’s sinners and
what the hell was going on here was a
crusade it was a cause and it wasn’t
just a gimmick like let me try to get
people excited because a lot of people
took that same statement to try to use
it to excite people but if it’s not here
you can’t act those things out so this
is again if the vision is crystal clear
and then you know how to sell it to
people and if you can get a handful of
people that fully believe what you’re
saying and they buy in from there on if
you stay true to the vision the rest is
history and there’s a bit of La Familia
stuff in there as well right I mean you
know big
in a big way in a big way I mean in a
big way like let me let me put it to the
point of if you do anything with
anybody’s wife you don’t want to get
that call from me you don’t you don’t do
that with me I mean I’m a very bad guy
if you cross someone’s wife you have a
problem with me it’s a basic Sicilian
rule of business ya sisters if your
mouth shut
stay that stay within the only none of
this other stuff cuz it’s bad for
business yeah so you date somebody’s
sister you better make that phone call
you know you’d do anything with
somebody’s daughter you don’t do
anything until you make that phone call
and then you’ve got to make two phone
calls one phone call us to that person
the other phone calls to me and then you
know it’s respect this is why you Brian
you know in our company I have a
relationship with everyone’s wives and
so they’ll call and they’ll talk to me
and and speaking to them and no one’s
worried you know our guys call my wife
it’s a relationship you know and then
you know with a husband you and I go out
say you and I have a drink together I
don’t want the wife to be worried about
what you’re not going to be doing
together for them to be uncomfortable I
have to make sure there’s that trust and
that comfort there in our environment
it’s not easy
here’s why it’s not easy I’m a man and
as a man you see a beautiful woman blood
circulates to one place I don’t give if
you’re 18 years old or 40 years old this
is a scientific thing I don’t know why
the man upstairs created it that way you
see something beautiful like oh my gosh
you know it’s like you know in your mind
and imagination if you and I acted on
every single thing we did in our
imagination we’d be in the porn industry
you know because you know how we were
wired and we want to act like we’re so
good and holy and all this stuff oh my
goodness you know and I tell this my way
we’ll go to a restaurant I said babe
look at that look at that right there
babe it’s like how she’s pretty we’ll go
to places at babe if I was a girl check
that guy says you know he’s handsome we
went to well some restaurant we were on
in a flamenco show I’m like babe that
guy’s pretty handsome I just know he’s
handsome babe we have that relationship
because what am I gonna lie but like
what do you think happens you know so
again this isn’t the idea of perfection
or spirit
holy because there’s I’ve never been
attracted to that I was I worked with a
few people who were so much about you
know if you do this your menace to
society if you do that if you do this it
was – it’s exactly what turned me away
from church and being an atheist for 25
years of my life exactly what it was hey
that whole image of perfection morality
I don’t want it yeah I don’t want to go
to church for you to tell me I’m going
to hell I know I’m going to hell I just
want to say I’ve got a shot for heaven
so it’s also not the dynamic of being
judged and when I want to explain that
part so it’s not like you know we have
some of our guys that you know make some
mistakes and say their marriages doesn’t
work out you won’t get judged by me it’s
not also not that part
you know what I’m saying hey you made a
mistake and we can have a private
conversation together you and I it’s
just to realize look let’s do our best
I’m not expecting you to be perfect but
let’s respect one another and when
somebody has a downfall and they have a
big fall be very careful if you judge
them because yours is right around the
corner and when yours happens you want
people to judge you hopefully the way
you judge other people upon their fall
so you have to be very tender and gentle
about I got a text message
I can’t stand it Brian when people do
this I got a text message about two
months ago and it was a text message
about a former competitor who got caught
with another woman okay and they sent me
this picture and I told her so why are
you texting me this why wouldn’t you
want to know this I said don’t ever text
me something like this again I blocked
them then one of my guys sends me to
text then an hour later have ten text
messages from ten different guys in our
company somebody with a blocked phone
number is sending text messages to us he
doesn’t like that competi now the
competitor and I had beef I mean he
blocked me it’s a true competitor he
blocked me where it’s like your threat
in the marketplace you know I can’t do
anything with you even with that you
will never see me go that route with
that person because you know life is too
short I’m only 40 I have no idea what’s
gonna happen next 4050 years you don’t
know what’s gonna happen with your kids
with your family with your parents with
your
with your peers with your company if
you’re gonna go purely from that route
of being perfect there’s only one place
if you set the standard of perfection
only one place and that’s a fault right
– Elissa is fine
perfection is problematic it seems to me
that value tainment and maybe PHP
they’re both vehicles for pushing you to
be a better man every single day because
that’s what they do right the level of
accountability the way you put it yeah
absolutely I mean it’s it’s a one is an
internal level of accountability with
the people I work with our PHP value
Timman is a public level of
accountability so that’s a good way of
putting it I never thought of and you
attracted that and set those structures
about yourself subconsciously or
consciously but that’s what it does I
mean that’s what this show does to me I
have to improve at an exponential rate
because it’s always out there always
having to push myself a very good point
it’s a very good point what’s the future
what’s five years from now what’s
happening with value tainment and you so
I am currently looking for CEO for PHP
agency’ I’ve been in the process of
looking for CEO for the last 12 months
so I’m gonna be the chairman at the
board and I’m gonna hire a CEO and then
after I hired a CEO were interviewing
three CEOs next week already have the
conference call with them we’ve had
multiple calls they’ve spoken to the
board we’re having three CEOs that will
interview second week of December
whatever that is I don’t know what the
data said like in the next 10 days and
by the way everything I’m saying to you
this has been announced to the field in
the last two years that I’m looking for
a CEO and so that’s that part with CEO
I’m looking internally at somebody to be
the chief distribution officer of the
company to kind of replace what I’m
doing on the sales side so this is
probably gonna be a 12 to 24 month
window of this transition it’s not gonna
be overnight it’s gonna be a process
because I can’t just hurry up with those
decisions a CEO for our company has to
fit the culture they have to make
certain commitments that some are not
willing to make it’s a long-term
commitment with certain things in the
contract that you have to write if X Y Z
event takes place so that pushes a few
people back but that’s kind of how we’re
offering the you know opportunity with
the
equity and a salary so that’s that part
value Taemin is you know this will be
the first place I’ll announce this which
is kind of weird so when we first
switched a Patrick bad baby to value
Tama the YouTube channel we’re sitting
in a room and I said oh my gosh guys
the name is value tainment that’s what
we’re gonna name it and I’m all excited
you know jumping all the world excited
that’s the name I guarantee no one has
that domain you know this old thing
right we just came out with this idea
probably no one has it so we go on about
Tim are you freaking kidding me it’s a
publicly traded company in Germany okay
value Tim an outcome I said Oh guys we
need that domains I call the guy right
there I call I say we’d like to buy your
domain
it’s excuse me this guy’s name is Dirk I
said we’d like to buy your domain I am
the CEO of value taemin it’s a publicly
traded company why would I sell you this
we’re an entertainment company it’s a
great name I would never sell you this
so I got off the phone I said thanks so
what are we gonna do so we sit down say
guys here’s what we’re gonna do we are
gonna make sure the world thinks about
value teaming with us versus him cuz
when you would take by teaming on Google
he’d be the first one who’s ready to me
calm I said we have to make sure we
crush it with the same guy tamer so we
do so three years later changes his name
to value tees okay but he still owns
value to me calm so then he sends me an
email and he says hey I’ll say the
domain I said how much he makes this
number it’s like astronomical a couple
hundred thousand dollar I said we’re not
doing that so it says okay no problem so
we went back and forth took us about a
year to negotiate last week officially
we own value taming calm so vitamin that
comes gonna probably end up being a
media company we haven’t if you go on
the website right now there’s nothing’s
gonna go straight to my pantry baby calm
but we own the domain and so vehement
calm will be a vehicle to spread the
message of entrepreneurs and Kapil’s
them around the world especially at a
time where a lot of people are being
blocked if you talk about capitalism and
entrepreneurship I do want to create a
platform where anybody can go to that’s
controlled where you can see different
views and we keep spreading that message
so movies shows and
singing anything that’s gonna spread the
message of value taming attracting
people that fit the criteria value team
and somebody that has offer value to
offer but it’s absolutely entertaining
and it’s bought into the movement and
we’re going to create a community and
keep advancing other people helping ways
to advance everybody around the world
that is part of the value teaming
community so that part’s gonna be the
next 20 years of my life being in a
media world I told myself I’d be
financial 20 years first 20 years was
making shine and kill myself or screw up
and make a bad mistake to go to prison
the next 20 years I said financial I
love the financial industry the next 20
was gonna be media and then you have the
last 20 years four to 20 years will be a
different era of my life hmm
do you like performing do you like being
in the spotlight yeah yeah I think so
yeah I think I do but I also like to
like I don’t like first when I talk to
and I came and I gave you feedback and I
said here’s how I view you I naturally
can’t help myself either you know
looking at everybody as a product like I
look if I’m if I’m your age and I can
market you very easily so I look at you
as a product this is a very easy product
to market you belong on TV I mean that’s
hands-down there’s no question about it
you’re marketable so everybody I look at
I look at him that way I can’t help
myself so I could the kingmaker side on
what can happen for this person and
sometimes some people don’t like it
because okay why are you giving me
advice I don’t want any count like I’ll
step back but I can’t help myself
everything I see is how we can make
something better what happens when you
look at yourself what do you see I think
it’s a marketable product as well and I
think growing up as a kid I missed the
part of being playful because they had
to be a father and an husband too early
to my mother I played a role of a
husband and an older brother even on six
years younger so at 14 years old I’m an
overprotective younger brother to a 20
year old sister which makes no sense at
all right and had to play the father
when my husband when my dad got the
divorce and we’re in Germany and my
mother needed supports I stayed with my
mother for six years until she went to
Iran and then I joined the army so I
kind of missed that element and there’s
a childlike side of me that I want to
seek and I think I’m gonna pursue that
the next 20
and I don’t really know specifically
which direction it’s gonna go have I
seen this childlike side in you in some
of the videos yeah I mean one went out
today that’s gonna be childlike there
was the good voice that just went out
it’s it’s the 20 year old me talking to
the 40 year old me with a surprise at
the end of the 80 year old me that shows
up out of nowhere
which is really epic I get is 80 year
old makeup and style yeah you got where
you are
it looks like I’m you know I’m 80 years
old so I don’t know I just like
storytelling I like you know the first
time I build a sales organization was
called the story builders and I was in
2003 August where the team was called I
want story builders calm and till today
I have an email that’s called Patrick at
the story builders calm but I’ve always
been fascinated by stories like even
when I spoke to you you know MIT San
Diego you know where you went and in
Boston you lived there how that was then
New York you know I’m always curious
about everybody storage so yeah I mean
that’s probably gonna be the direction
yeah I like that playful side of you you
did grow up hard and you grew up I think
having to put this tough-guy exterior on
you know and I can see those elements
and you and the chip on your shoulder
but you know there’s a yin and yang you
know and there’s feminine energy and
male energy and if you can’t embrace
that it’s you’re gonna snap one day you
know we’ve seen that guy do that and so
I’m glad you’re doing that and I think
that’s it’s gonna be really good for you
and I think the viewers need to see that
too and I appreciate that I appreciate
you saying that I agree with you I agree
with you and I told Tony Robbins today I
said and him and I were going back and
forth I said Tony the one thing I admire
about you is the fact that you know
you’re able to speak your thoughts on
religion and politics yet you don’t lose
Democrats or Republicans because you
know how to speak to everybody and you
still give your opinion and I think
that’s something all of us can learn
from it’s not an easy thing to do
because his his Reach is so wide it’s
it’s crazy it’s wild I think it’s also
part of it because he’s vulnerable and
we see the childlike side of him as well
you see this with McConnell you see this
with Kevin how do you see this with rock
you see this with the great ones they
have that and such a attractive thing so
I appreciate that observation
and what you’re saying there and you
know it’s been hard to want to go there
because you’ve had to keep a front for a
long time it’s against everything you
were taught and experienced right and
you know what’s helped me with that is
my kids you know being around my kids
I’m a big Lego kid oh my gosh so have
you been to the Lego store here I have
it I sweat on Leicester Square yeah it’s
good gosh the stuffed Augusta I couldn’t
even leave it was so beautiful right I
mean I play Lego all day with these kids
I’m a there’s a side of me that’s a big
kid and by the way I don’t mind the
other side either the strong side but I
also know there’s a time for this and
there’s a time for this and it may be a
season of this right now
yeah good with the seasons I like got to
daily practice for you that’s
non-negotiable what’s something that you
just repeatedly do that keeps you in the
zone keeps the chip manageable not gone
anything you do so I mean the thing that
I do no matter what study numbers every
day I am in love with numbers you think
you know I don’t have that background no
listen I mean Brian when I tell you
numbers like if you if you if you see me
right now in my briefcase have numbers
if you see me on my back have numbers if
you look at my iPad have numbers if you
come to my office my entire it’s always
a mess my desk is always messy and it’s
filled with numbers everywhere and such
details specific numbers that makes no
sense I studied everything I am I am
fascinated by numbers anything that can
be tracked I’m like a kid in a candy
store with it okay and that’s what
you’re doing every day is watching you
yeah I mean I can tell you reading I can
tell you reading books I can tell your
personal development can tell you
exercising but it’s not every day I work
out five times a week I there are days
that I may not get to reading I try to
read 30 minutes a day but sometimes I’m
not reasonable I am studying every day
like I’m studying a topic every day
that’s it
there’s not a day that goes by that I’m
not studying I may not be reading a book
but I’m studying a topic every day you
know the other day I interviewed Jim
Jenkins Jim Jenkins was one of three
people in the autopsy room that held
john f kennedy’s brain yes and I threw
him out and for 55 years he didn’t do a
live interview so we brought him on I’ve
took him to Dealey Plaza and if you go
on YouTube right now you tap in where
JFK all over the world I ask people on
Instagram people are telling me JFK is
number one if you just type in JFK was
the first entry that came up that’s a
pretty searchable Ward JFK not even JFK
assassination just JFK and so for me oh
my gosh Brian one week of studying this
whole thing like oh this is insane
it’s got nothing to do with business but
it’s still studying but if there’s
something I do seven days a week 365 for
the last 20 years 15 years probably it’s
numbers numbers good answer I like that
one
best day of your life worst day of your
life what comes to mind
yeah it’s kids man best state of life is
this kids you know it’s very emotional
worst day of my life
worst day in my life is when we left
Iran and I said bye to my dad you know
he gave me his necklace and I thought I
was never gonna see him again that’s
probably the worst day okay very hard
okay what scares you it’s one thing and
one thing only it’s not reaching
capacity like not meeting that guy I
want to meet that guy I want to meet him
so bad I want to have a sit-down with
him I want to speak to him I want to see
what he looks like I want to see how
he’s wired I want to see what thinks he
doesn’t see as important as I think is
it is today and what thinks he sees
extremely important as I don’t see today
I want to meet that guy so it’s scary
for me if I don’t reach that that gives
me anxiety they say hell on earth is
meeting the man that you could have been
right at the end of your life and you
want to make sure that that doesn’t
happen I don’t want to I don’t want that
to happen right what would we be
surprised to learn about you something
that would just feel like I can’t
what would you be surprised
I mean Legos is a good surprise I tell
you I mean I am I am a toy guy you know
I love Legos
I will lick Brian I’ll sit and I’ll
build Legos for six hours like that I
mean that’s not like you know some
people that’s a waste of time
six hours an hour building goes like I
buy Legos for kids thinking I’m buying
it for them not bind if I want to build
it I’m gonna go back and build that Lake
was is a big one I’m a big baseball card
guy big I love baseball cards especially
like all 30s 40s 50s maybe 60s not so
much 70s 80s and past that I’m a big
baseball card guy diehard baseball card
is my affinity to Iran and Assyrians and
Armenians very big affinity there I want
to do something with Iran in a big way
and I want to do something with the
Syrian community they don’t have a
country we lost it a long time ago in
the Syrians were the first warriors day
you’re pretty interesting people on what
they did they invented a lot of things
that the world uses today I have to go
to the British Museum and see the
Assyrian like carvings in the rock
really intense Syria here in British
Museum that’s how I know who the
Assyrians are because this stuff they
created and they show the depictions of
war and it’s all carved out in stone
it’s intense yeah I want to I want to do
something I can’t wait to go to it I’m
by the way I’m coming back in no time to
London I mean it’s already this visit
created so many Piers Morgan Nigel all
these other people you know Lord who’s
the the the guy who had the Prentiss
show what’s his name and a little ocean
all of these things and other business
things that just came up for me being
here today for a couple days I’m coming
back in no time and I’m definitely gonna
go visit that so yeah I’d say something
there is well my affinity to Iran is
Syrian and Armenian community okay
tricky to do something with Iran or not
what does that make it more of an
interesting challenge for you I think
it’s a risky to do something with Iran
like I wrote a book a fiction book I
wrote that took me five years to write
very controversial my wife my dad my mom
do not want me to publish this it’s just
sitting there it’s 96 thousand words and
it you’re gonna read any gonna say what
the hell does this guy think about
what’s in that that’s guy’s brain it’s a
complete different dynamic of a book I
wrote and it has to do with a Syrian
Iran and some other elements to it but
yeah I mean I want to go back and do
something with that country I think that
country’s got a lot of resources that
they can offer to the world but somehow
someway a lot of people like to keep
friction in the Middle East because the
more they fight each other the more they
can get what they want other countries
can get what they want from the Middle
East the more friction and you case one
of us is one of the by the way the more
friction there’s there and the last time
Iran was strong and Israel was strong
and they were an ally the Middle East
was a very beautiful place you and I
would go to Iran all the time the rich
people would go to Iran to party Sinatra
Elizabeth Taylor all these guys because
Iran and Israel were good the Shah had a
good relationship with the Israel for
the most part not fully but for the most
part it was civil very strong military
very strong Air Force very strong
military was peace so all the other guys
couldn’t do anything the moment Iran
fell bomb friction everywhere so yes
that’s a whole different conversation
yeah even the Italian mob bosses will
tell you a friction between the families
isn’t good for business right it’s never
good for business but it’s good for
those that want to divide because they
get to control so you have to find out
who those people are
if that makes any sense yeah yeah what
keeps you awake at night you know it’s
it’s it’s a lot of different things
today some of it is personal life family
dad you know my dad is 76 years old and
you know he’s at a different phase of
his life my mother I think about my
mother a lot you know she I think about
her a lot with my family what we’ve gone
through her having an experience of you
really being able to enjoy the rest of
her life
on the business side I spent a lot of
time thinking about our guys and what
their potential is and them wanting to
seek that part and in its vision crusade
cause really I mean my mind is always
circled around those things obviously my
kids like when I was traveling here to
London on the flight the entire time I
was just I couldn’t sleep I didn’t sleep
a single minute on the flight I couldn’t
sleep for a minute on my flight here I
was just thinking about these guys I’m
looking at their pictures and all videos
kids all these things in there six five
and two and the other day might sounds
like a dad
I’m about to be seven years old February
1st I’m like oh my gosh you’re about to
be 7 you’re 11 years away from 18 what
is going on here so you know some of
those things are putting a little bit
more perspective in my life but that’s
it those are the things that keeps me up
right now yeah okay
Patrick I always ask a few questions at
the end I’m gonna hit you with those if
I could give you a phone and you can
ring up the 20 year old Patrick this is
probably pre military right military
1718 so Kenny I would have been just
getting out of the military or somewhat
in the military okay if you could call
them that guy up when did you take the
picture with Dorian how old were you 21
okay so right around there that guy I’ve
seen that picture I think I’ve seen you
in the bodybuilding days I’ll give him a
bit of advice what would you tell him
and what do you listen stash I know I’m
trying to impress everybody that isn’t
that really in your top five priorities
really stop trying to please the people
that don’t matter these success secrets
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now back to the rest of the show stop
like forcing things just kind of work
more here than work that’s the advice
I’d give to myself is so worried about
here it’s all worried about here image
image image image this is so draining I
put more focus on on the inside yourself
yeah I get that message from you and
most of what you did yeah you know it’s
subtle but work on yourself it’s on that
same note best advice you’ve ever
received could have been from a mob boss
a mentor or parent yeah I mean a man
named rich told me once in Diamond Bar
we’re in a meeting and we’re looking at
everybody and we’re in this backyard
it’s a guy’s house Edie
okay beautiful home yet right next to
Sugar Shane Mosley and I’m in the corner
I’m looking at everybody everybody’s
having dinner and they’re at these
tables and I pull rich aside as a rich
give me the one best advice and he
starts I said nice I said I wanted one
above everything and he said you know
what’s part of what I’m saying right now
you said look at everybody here they’re
all gonna read just a few books and
learn a few quotes a few titles few
stories to tell from the books they read
and once they make a hundred quarter
million they’re gonna slow down he said
if you keep out improving these guys
consistently eventually none of these
guys will be your competitors and it was
absolutely right so I came back I took
self-improvement to a whole different
level because somebody told me and it
became an obsession and I noticed you
know what he was right because most
people quote thing you have you were
thinking Rob rich I’ve read how to win
from some friends people I rich that
poured that I’d be right
it said the twenty books that
everybody’s read right and then you go
deeper and deeper and deeper with the
books that people don’t want to read
because it’s technical people don’t like
to read technical books so if you really
go deeper and you have a meaning for
this award deeper than the average
person does you’re gonna be a tough
person to compete with especially if
you’re not afraid of hard work and so
hard work is mandatory at that level but
most people don’t keep improving I was
the best advice given to me good advice
yeah to that 20 year old that’s watching
us right now and let’s say they want to
be an entrepreneur maybe
why they first heard about your may was
why they tune in what do you tell them
what’s your advice to them for the next
20 years I’m telling you man just spend
some time asking the right questions
from yourself you know spend it question
every single thing question every single
thing politically spiritually
relationship parents those 20 things
that your parents told you a million
times question it you know whether for
you it’s rich people are greedy or rich
people or this or whatever it is
question everything and then ask
yourself what you’re looking for get
clear on that nothing I’m talking about
the selfish standpoint of wow this is
why I’m gonna go out there and do
whatever I want to do and screw
everybody I think there’s and I feel bad
because sometimes that message is being
given some from influencers on social
media sometimes and if you don’t you
can’t make that statement and not go
deeper screw everybody forget everybody
and that that that and the next you know
somebody’s gonna screw you mom screw you
that no that’s not the message the
message is spend some time asking
yourself about who you want to be and
what kind of a life you want to live and
once you figure that part out create a
set of values and principles that you
want to live by and make sure your
behavior in life matches those values
and principles you want to live by
because happiness to me comes from
alignment if my values and principles
are match the way I’m living on a daily
basis and it’s aligned I’m happy you
know unhappiness comes when your values
and principles that you believe in
doesn’t match the behavior you have
you’re miserable you’re bitter
so one get clear on who you want to be
in the life you want to live write out
the principles and values that you
believe you’re willing to die for like
this is the stuff I’m going to live by
and then go be aligned to that
consistently with something clear that’s
important to you and you’ll have an edge
but most 20 year olds unfortunately we
have this this tool that we have all of
us the phone we have this tool is a
beautiful tool but you have so many
opportunities spend time on news feed on
Instagram stories and seeing what
everybody else is doing versus actually
getting clear about what you want to do
so maybe if I’m 20 today I’m probably
taking a diet for my
believe it and these are consumers who
watch value Tim and I’m telling you take
a 30 day diet from your phone you know
maybe not a 30 day but take a 2 day or
weekend diet and just go dive deep into
what you want to do if you already know
what you want to do then put that tool
to use you really get to use learn about
marketing learn about Instagram Facebook
YouTube Twitter everything that’s out
there and put it to use but first get
more clear on who you want to be in what
kind of a life you want to live yeah go
into that beach on Malibu spend some
time with yourself hold do that phone is
the this is the craziest designer drug
ever invented you know and isn’t it it
is and it’s it’s geared to make you not
ask the hard questions and not go into
the self-improvement it’s just there to
kind of numb your mind and keep you
entertained and you know it is dangerous
and so I say the same thing I skip on
people in the street I’m like I watch
this great video about durian and I’m
like okay what you do I watch the next
video I’m like that’s not why I’m here
that’s not why I’m here
I’m you need to take the next step so
Patrick I really appreciate everything
you’re doing out there and again you’re
fighting the good fight because on the
outside broadcasting is a bit like
entrepreneurship it looks like a lot of
glamour and it’s a lot of hard work you
know it is really hard getting in that
headspace you do a lot of traveling
respect to that and you really go out
and get yourself in front of these
people with these messages and as you
told me earlier it’s rarely the ones
that you think are gonna pop that
actually have the most resonance with
people because I think people they want
a story you know in Jordan Peterson
talks about that it’s in our DNA right
we need to learn through storytelling
and I see you doing that so respect to
you and all that stuff I’m glad you came
on here because when I look deeper into
your content I see this core message you
know and it’s not such a tough-guy thing
to share what you did on that beach in
Malibu and to put those 25 questions up
on your website and say guys time to
look inside whereas a lot of people in
the quote-unquote entreprenuer space are
talking about Lambos and cashflow and
blah blah blah and you’re telling people
no it’s actually not about that and I
see the successful people in the space
saying that message and honestly I’ll be
honest I heard the same thing from guys
like Dorian Yates and the cardones and
other people that sit in the space
they’re like get in touch with who you
really are
add value to this world take us all to
another better place that’s the real
mission in life if you do all that
trappings follow absolutely know that
I’m thanks for having me man really I
respect you as a professional and and
the way you do your interviews it’s very
obvious you go deep you actually do
research I think the best way an
interviewer shows respected a guess is
by doing proper research and you do that
all the time so much respect and perhaps
for what you do as well
my pleasure and thanks for showing us
society today and anyone’s ever seen
that anything I don’t know if their help
I don’t think they have but I appreciate
you going there to that space sure Linda
ruff I look forward to what you don’t
find next few years
Thank You Patrick thank you much
appreciate you brother yes
[Music]
[Applause]
the critics who always speak behind my
back maybe I want to hear them remind me
he’s back the great Pretender I hope
this time he gets hurt I love these guys
they give me fuel you want them to reach
feel what you do feel it if you’re not
feeling it it doesn’t matter cuz Ewbank
jr. how do you explain his prowess in
the ring Jr has that obsession that
genius that magic genius of obsession
but it’s in one area you studied the
sweet science for so much of your life
how do you walk away from it do you miss
it
hmm you can’t walk away from it I am it
and even when I dance
so really unboxing the credit belongs to
the man who’s actually in the arena
whose face is marred by dust and sweat
and blood the one who strives valiantly
what was the worst day of your life and
how has it shaped you as a human being
when I fought might’ve been I stood like
this
[Music]
it was the mask this risk must be taken
that’s why you are London realist that’s
why we’re here we are tired of sitting
still watching it happen happening for
others let’s do it
[Music] [Applause]
you make one bad mistake you’re dead the
business world it’s a very mafia s type
of a business if you look the other way
just because you just made a million
dollars in a month and you start getting
very arrogant boom
you’re wiped out if division is crystal
clear and then you know how to sell it
the rest is history
I’m running a business and I’m competing
in a marketplace a five trillion dollar
industry how is that even possible for a
guy like me an immigrant I like
immigrants because immigrants have a
chip they have a point to prove people
that were born in America you guys have
no clue what gift has been given to you
being raised in Iran I missed the part
of being playful we were in war and all
we’re hearing as the whistles not a lot
of stuff throws you off at that point
self-improvement became an obsession if
you’re trying to be the best version of
yourself every day that’s how I think
you get to greatness it’s not about
being against you it’s about pbd against
pvd’s capacity and I’m chasing this
spend some time asking the right
questions from yourself ask yourself
what you’re looking for from there on if
you stay true to the vision the world
they say that the human race is doomed
that we have lost touch with our true
nature that the media has corrupted us
and that the planet has the future I
disagree
I believe that humanity is full of hope
and that our salvation lies within each
one of us my name is Brian rose in my
job is to listen the oldest method of
learning known to man
each week I seek out individuals that
are changing the world’s people who are
living and thinking in a different way
their stories will challenge your
beliefs make you question your choices
and perhaps inspire you to change I
never planned on doing any of this but
join me on this mission
and make humanity something we can all
be proud of as the host of value
tainment
patrick vet david has had some unusual
conversations from mob bosses to
Hollywood actors to NBA players he
really seeks out unusual people and gets
them to tell all but he had a weird
journey in getting there he was born in
Iran spent time in the military and then
in poverty and built himself up as a
businessman and now owns a large
insurance company but he really is about
teaching people how to get to the next
level in business and it’s all about
going inside it’s about finding your
limitations and your limiting behaviors
and trying to correct those and push
yourself to the next level I love
Patrick I love what he’s about and we
had a really hard conversation if you
want to know what it takes to succeed in
life and in London real we push people
every single day in our Academy to
succeed whether when they want to start
a business from scratch in eight weeks
whether they want to publicly speak or
they want to broadcast themselves with
their own podcast we do all of that this
is a little bit more about it London
real doesn’t stop when the conversation
is you see that’s when we get started
because everything begins with a thought
and then comes the action the London
real Academy is our global
transformation platform here we bring
together thousands of students from over
75 countries
whether you want to build a profitable
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join us and we’ll take your life to the
next level together our next accelerate
of course is starting soon this is
London real I am Brian rose my guest
today is Patrick BETT David the creator
of the YouTube channel value tainment
which takes complex leadership
management and entrepreneurial ideas and
converts them into simple life lessons
after fleeing to America from Iran at
age 10 you later joined the military and
then went to work in finance before
starting your own company PHP agency’ in
2009 value tainment now has over 1
million subscribers posting interviews
with a wide range of high performance
people including mob bosses Hollywood
actors and NBA Hall of Famers Patrick
welcome to London yes good to be here
great to have you first of all how’s the
city treating you what do you think of
London what’s what’s your perspective
you know I got to tell you when I was
coming in everybody’s like oh my gosh
London you know they’re snobby they’re
full of themselves etc etc but nice
people I mean very pleasant you know
good restaurants great food it’s got a
if-if-if London you know it would be
combination between Paris New York if
Paris and New York came together and had
a baby it would be something like London
okay so feeling like a little style a
little bit of a buzz I like it a lot I
mean I would be an understatement it’s a
every year we decide to take our guys
our agents to some part of the world and
we go and have a good time like we just
went to Croatia we went to Santorini and
we went to Venice we went to Dubai prior
to that we went to Tuscany and had a
20,000 square foot place and we brought
everybody in their spouses and chefs the
next one is Tahiti this is on the list
as a following one after my trip here
I’m amazed by the city yeah I love it
you know I was in New York for many
years
and you know it’s great when you’re
young but it can be like super intense
that place yes for me this is a kinder
gentler place it’s got some green space
people are nice access to the continents
so yeah you gotta come back oh this is
definitely not gonna be the last time
first of all I want to start and just
say I appreciate what you do you know
because there’s not many people in this
space that are going out there and
putting out these long-form
conversations and I know how hard it is
and I always say the mark of a
professional is someone who makes it
look easy and you make it look easy but
I know it’s not and you’re on the road
putting out some pretty fantastic you
know conversations that are out of the
mainstream even the mainstream YouTube
podcast arguments and so that’s
incredible and before we get into
everything and I want to go deep into
lots of stuff
I was wondering first of all I’m sure
you get asked this but I want to know
top three favorite guests of all time
and how do you choose a guest that’s so
top three favorite obviously Michael
Franzese has to be on the list because
we’re very good friends now okay
like who is he for people that don’t
know he is a highest-paid mobster since
Capone two billion dollars of career
earnings he was making six to eight a
week reporting to Paul Castellano and
Serpico and he had dealings with Gaudi
he had dealings with Gravano I mean he
had dealings with everybody on the cover
of Fortune magazine 1986 they had the 50
most powerful mobsters in America he was
on that list the youngest on that list
at 35 years old and so that’s Michael
Franzese you know John McAfee was a
creative one it was a different one
because John McAfee the founder of
McAfee Antivirus right he sent back to
the mobster really quick how can he talk
to you about that stuff you know it’s a
question that everyone asked and it’s a
question that I asked myself I think the
reason why he can’t talk about that
stuff today is because mayor Giuliani
did a good job getting rid of the mob
him and Donnie Brasco which is aka Joe
Pistone right okay right if you’ve seen
a movie if you’ve seen a movie Donnie
Brasco Giuliani played the role of
trying to get rid of everybody four
times he try to rest
Francie’s he couldn’t do it on the last
case Francie’s was on for like 50 years
or hundred years some number like that
and then he
I’m only getting eight years and he
wanted at the time and came back and he
just says I might change my life and
then from that moment on a lot of people
went to prison so their street credit
that they had in the 80s disappeared
okay so the mob world of New York
Chicago Philadelphia today isn’t what it
was in the 80s 80s was peak 80s was they
had judges bar they had cops bah they
have chief of the police department bah
that congressmen senators bah that
people at the top that you know even in
the earlier 40s that Jade Guru verba
they had a lot of these guys baths and
when you have things on them the
powerful people you have info on them
you can you can move a lot of things
today they don’t have the same pulse so
for him to talk about it openly there’s
not really anybody in a marketplace
that’s gonna do anything about it
because everybody’s in their 70s and
their 80s or they’re dead ok so that
then other mobsters don’t care and then
the feds and the government doesn’t care
to put him away so he can talk it’s not
that they don’t care some of them have
called me and they call me and the phone
sounds like an f-bomb for an hour I’m
being that serious law enforcement in
law enforcement is one but more mobsters
people who are in the world of mob
they’ll call me and they’ll say you know
what the story with this and I gotta
tell you what this and that don’t listen
they want to tell you their verse they
want to tell me their version so on
camera they won’t do it no it’s very
interesting but so once you come and
talk about it no I’m not I’m not doing
that I’m not doing that
ok interesting so Michaels that part
john mcafee would be another one because
mcafee you know very very different
strange kind of a personality you know
he was if if social media was around in
the early 90s McAfee would be dan
Bilzerian on steroids that’s what he
would have been because he was so
eccentric you know if you see some of
this stuff this guy he did an anti-virus
commercial snorting cocaine and with 20
prostitutes in a video it’s a very weird
and that video went viral I mean you can
go see it on YouTube so he sold a
company for 100 million dollars we sat
down at his house that he wouldn’t give
us the address until two hours before
the interview and gives us the address
we go to his place five guys there were
a 47s with m16s nine German Shepherds
are outside the entire town with the
interview he’s got a gun right here in
the middle of the interview somebody you
know knocks on a door guy jumps to the
door with guns I’d say McAfee was
another one that was interesting
I like Pistone because the story of
Donnie Brasco and being an undercover
FBI agents you know how do you go six
years and play undercover in the Bonanno
family I mean you and I may be able to
act for an hour maybe five minutes maybe
a day of great actor can act for Daniel
day-lewis maybe six months lasted the
Mohicans he gets him to that part can
you imagine
acting for six years that’s what this
guy did so to be able to speak to that
guy and ask him and say look you’re an
FBI agent okay for six years but you
were so into deep your party and you’re
having that life did you at one point
turn and say you know you wanted that
life more than being the FBI agent and
he gave me the answer but I didn’t
believe him I said I don’t know if I buy
it but he said uh he said um you know no
I was always an FBI I take a bullet for
you I take a bullet for him I take a
bullet from Bob not taking a bullet for
a mobster and I said you know you seem
like you know you act more like the
Mafia right now there Michael Franzese
does because when you speak to Pistone
if you had a sit-down right now and you
don’t know Michael Francis or Joe
Pistone and I tell you have to decide
who’s a mafia who was a mobster you’ll
never say Michael Franzese hmm
you also Joe Pistone was the former boss
and Michael’s what more soft-spoken
unless the typical gangster you see in
the movie is so soft interesting he’s so
soft-spoken that tells you a lot about
business too
yes and he was he was a you know he was
going to be a doctor
like you went and got MIT you went
through it that direction of what she
did yourself you know as a guy that you
do crazing and nobody gets accepted and
like no one and Mike you would never
accept somebody like me you didn’t go on
MIT you gotta be somebody this guy’s
going to become a doctor Michael
Franzese again or become a doctor his
dad goes to prison he gets upset he goes
to prison and says I’m not gonna be a
doctor that’s like what do you talk much
I’m gonna be a made man says you’re not
gonna do this laughs he says I’m doing
it that he can’t stop me and he changes
from wanting to be a doctor to be Anna
Mae
meant to making two billion courier
earnings so that’s a very interesting
dynamic because what are you gonna do be
doctor making 300 grand year while these
guys are making 300 grand a week yeah
psychologically that’s tough to accept
yeah right it’s tempting how do you
explain this fascination with the
underworld the mob bosses if you go to
your website you’ve got movies to watch
which is great and you got casino
American Gangster great movie by the way
yes the Godfather series Casino you know
what what is it why why is that
fascinating good is it the
Entrepreneurship you know uh I just
think there’s a big element of that I
think there’s a big yell I mean I grew
up my family was power plays ride my
mother’s side they were all communists
and so they hated the rich people all
the time which people agree to I mean I
hated rich people growing up I had an
uncle who was the richest family and or
a person in our family and I couldn’t
almost like they don’t like this guy
because my mom hated rich people and we
talked about how about rich people my my
dad said they were imperialists and
imperialists you know they believe poor
people are lazy
so imagine rich people are greedy poor
people are lazy I mean these are like
bipolar type of a relationship and these
guys are fighting all the time
and we had a lot of family politics and
I never liked it I never liked being
bullied I never liked being pushed
around I never liked those games at all
and so that kind of put me in a position
where you have to learn the games people
are trying to play with you to try to
pin you against somebody and if you
don’t know it you’re gonna get caught up
in the spiderweb and all of a sudden
five years goes by saying why didn’t I
lot like you what was the issue here and
so you know the mobsters the Mafia
family that’s the ultimate game because
in the business world you know the worst
thing that’s gonna happen to you is
gonna be put out of business that’s fine
okay and you’re gonna have to find a way
to come back three years recover save
money make money make some good
connections and recreate yourself and
come back and do something in the mob
world you make one bad mistake you’re
dead it’s game over so it’s the ultimate
punishment you get and so if you’re
willing to play in that game and you’re
willing to put that as the possibility
of your worst-case scenario I want to
know how that person is wired I want to
know those power plays
we run a business and we have a lot of
enemies the bigger we’re getting the
more enemies we have people who are my
good friends ten years ago you know I
hear stuff they’re saying behind my back
where I’m like okay this is all starting
to make sense because it’s competition I
get it you know you want to take market
place away from you and I’m trying to
make a name for myself and we’re coming
up in an industry financial industry
insurance industry where the average
agent is a 59 year old white male and we
are a 34 year old Hispanic female that’s
not normal we are a very weird company
where the CEO is from Iran you what
Iranian CEO is gonna compete in a
financial industry in life insurance
that’s a very political very mafia esque
type of a business who’s this new regime
coming and taking over so how do you do
without stepping on the wrong person’s
toes and respecting that guy that just
wants pure respect he’s not wanting
anything from you just wants you to make
sure in the rooms you respect them all
those dynamics you gotta learn obviously
a lot of mistakes I’ve made as a rookie
CEO coming up but that’s my fascination
happier workers are more than half a
women more than half are rs immigrants
as well yes like you are like I am now
that’s a completely different footprint
like you said than your competitors why
why do that oh my gosh are you kidding
me the eyeballs of an immigrant you know
look at the eyes of an immigrant it’s
different than somebody that’s born in
America I mean for me you know I go to
America and I tell him I say I speak to
people in like you guys have no clue
what gift has been given to you
especially people that were born in
America they don’t know any different
like they’ll get into a debate and I had
a big debate the other day in Argentina
with this one guy and he’s just going
off about how America sucks and he said
he’s making 1.5 million dollar your
income I’m like what do you mean America
sucks I said can you tell me another
place you’ve lived for two years no how
do you know I said so how do you know
about another country it’s like the kid
who’s got a great father that’s the
disciplinarian bitching to another kid
who lost his father in a war what do you
mean you know about your father’s a bad
person yeah I wish I had your father
that’s what the kids saying so for me
it’s like I’m living in America saying
are you kidding me this country allows a
guy like me you know one point a GPA
parents divorced Street kid
goes to the army I get out I get this
fascination to want to read books one
guy believes in me and then I get
obsessed and next thing you know I’m
running a business and I’m competing in
a marketplace and a five trillion dollar
industry how is that even possible for a
guy like me so that’s why I resonated
with immigrants
I like immigrants because immigrants
have a chip and I like women in this
business because women have a chip my
number-one earner is a woman by the way
Sheena
I like them they’re chippy er they have
a point to prove there’s something going
on there in Saudi when women’s MMA some
of the best fights out there that’s
right they don’t have to be there they
really have to push themselves to be
there and if it I when I watch them I’m
just like wow these are people that are
spirited they they really they they have
to prove themselves it’s so much easier
to work with somebody that’s got a point
to prove you know it’s so much easier I
mean look at basketball you know you’ve
got a guy like Vince Carter he comes
into the gym jumps 49 inches now
literally jumps out of the gym he the
way he jumped in he would do dunks
insanity
they call him Vince sanity right and he
got a guy like Kobe Bryant that’s coming
up he doesn’t jump besides the other guy
does and everybody’s thinking Vince
Carter’s gonna have a better career in
North Carolina you know following
Jordan’s career Kobe’s got a chip on his
shoulder puts his number 24 by 24
Jordans 23 you’re putting one over
Jordan 24 scores 33,000 points obviously
doesn’t pass Jordan up but the chip with
less talent they didn’t have Jordans
hands liquid Kobe does 20 years with one
team e plays there’s something very
special about a controlled ship it’s
very the key word there is control right
that’s been a story of your life
it’s been a story of my life because
every time the chips not been in control
I’ve screwed up and God knows I’ve
screwed up so many times oh my gosh I’ve
screwed up so many times one night ship
has not been controlled which which
looks like what when the chip is not
control you get angry it becomes all
about you yeah it’s it becomes all about
you and you lose perspective this is why
I don’t like alcohol and this is why I
don’t like drugs because I don’t you’re
you’re not in control a substance is
doing that right and so imagine on this
oh I don’t drink coffee by the way
drink any coffee it magnifies it just
makes it bigger yeah I mean for me you
know that whole situation of scene where
I go with the rage and then I see this
again I see that that rage hurts you and
picture three steps back listen you got
to control that rage but it’s a good
thing that you have this rage because if
we can take this you know ninety seven
octane fuel and we put it in the right
engine controlled oh my gosh so we need
to make sure that high octane is
controlled because high octane and wrong
place
can blow up a building yeah and how do
you go about controlling that because
when I hear someone i chip on my
shoulder you kind of think someone that
wants to fight and then what happens is
you get caught up in the fight not the
result I’m gonna beat that guy you’re
not gonna say that about me and that’s a
short-term thinking yes how do you
control that you know so for me here’s
what happened and I’ll give you the
perfect example so I had this
conversation with our guys deer that
said look there’s nothing wrong with
being very competitive I said but as
competitive as you are it’s got a limit
to it what do you mean let me explain to
what I mean by this so it’s very good
when you’re coming up and there’s
competition because someone’s making you
feel inferior so you have to step up or
you flight right you fight flight you
free so oh my god she’s better than me
I’m not gonna do anything I can’t beat
this guy and boom you just become a
regular guy or you know you fly down I’m
not gonna do this business you know
whatever and secretly you’re not doing
it because you know the other guys
better than you so I’m not gonna stay in
this space I’m just gonna leave this
space or you decide to go fight and see
how you do okay so if we go fight I mean
if it’s just a direct competition that
you do there’s a limit eventually you
get to a point where you say to yourself
I think I can compete like we were about
to shut down the channel in the first
two years and we said I don’t know if
this is gonna be me I don’t know if the
audience resonates maybe we just don’t
have it then we said let’s change the
channel let’s go from Patrick David to
call on it value tainment so then we
change a channel to value 10 we took a
complete different approach because a
lot of people want a brand names I don’t
want a brand name when I die my name is
only worth the legacy I want a brand a
business because I can sell that
business is what I
it’s a complete different approach some
people agree some people don’t so I said
let’s do very tainment why we’re
bringing value we’re entertaining and
there’s becoming a movement so let’s see
how this resonates then we adjust it
then it started growing then we could
compete then we started growing but then
it was no longer about the competition
not because we’re beating the
competition because PewDiePie is killing
everybody 69 million subs so if you’re
really gonna compete you’re gonna get
your ass handed to you so got guy at the
tops got 69 million what are you gonna
do to get to 60 ml then maturity for me
and this happened at around 33 34 35 the
main main outcome became capacity that’s
what it became and I realize everyone’s
capacity is different in life your
capacity may be higher in life but you
became an underachiever even though you
have a lot more potential than I do
my capacity may be smaller in life but I
become an overachiever at my smaller
capacity and I do better in life you
could even be an achiever and you still
do get in life and you beat somebody who
let’s just say is not as talented then
you’re like let’s just say yourself
you’re an MIT guy you’re all this w
people are expecting you to win so some
of the kids you went to school with if
you just compete it with those guys
that’s like an 18 year old kid bullying
a 14 year old you’re gonna beat them
it’s not fair to compete there right so
on the outside we can very easily fool
ourselves into thinking we’re winning
because we’re always comparing down
versus if I compare to my capacity I’m
striving for something else you know so
once that ship went towards Pat’s here’s
what we’re really fighting for if this
is really your capacity and if you
constantly look at the marketplace about
competition and eventually let’s just
say you beat a few people then what that
doesn’t necessarily mean you became
reach that level of capacity I’m
striving for this that adjustment and
that mindset believe it or not helped me
a better relationship with other people
helped me a better relation with
competitors because it’s not about me
against you it’s about pbd against pvd’s
capacity and I’m chasing this and it
gave a lot more peace joy a comfort not
in a comfortable level but comfort
knowing
you know we’re playing a different game
now yeah some of my greatest guests on
this show
compete with themselves including Dorian
Yates you know and he was the guy that
always wanted to beat himself and I
think that’s why he got to those levels
cuz it wasn’t about that guy or that guy
which also brings weird energy and weird
results to the people around you if
you’re trying to be the best version of
yourself every day that’s how I think
you get to greatness and that sounds
like what you’re trying to do
I mean Dorian HS I met Dorian Yates in
1999 let me tell you I mean when I saw
Dorian I have a picture with him and I
had Venice Beach okay and you’ll see
this 18-year old guy that got out of the
army I was 99 a 21 year old guy that got
out of the army and I’m like i’ma go be
mr. Olympia it’s what I’m thinking to
myself and I see Dorian Yates and that’s
a perfect example of a guy that I mean
his back the way he built this back he
could pretty much fly he jumped off a
building and just did a last spray that
guy could probably fly in the middle of
the sky with the way he built his back
yeah great story with door news by the
way perhaps you on that interview that
was an incredible interview and you were
able to take that the topic deep in
areas that not a lot of people take in
that space and I think it was necessary
somebody needed to do it and so you
spearhead that topic of steroids and
growth hormone and he went there which
is in respect to him as well yeah for
willing to be open about it yeah it was
great to have him there we were right
place right time what do they say the
heart of your practice the more lucky
you get yes no and so we were there you
know right when that happened tell me
more about value tainment because I
think from the outside on the first look
people see it as okay simple lessons I
can learned if I want to be an
entrepreneur but what I see from you is
a guy going through a lot of
introspection and asking people to look
down deeper inside yourself and saying
okay what do I really want what are my
core values what do I have to do to get
myself out of these bad patterns to get
that Ferrari to get that business and
you talked about this time where you
went to Malibu beach and you ask
yourself questions and I’ve never heard
anyone talk about this and you’re
sitting there alone asking yourself
questions and really digging deep down
into your soul as a way to get you to
the next level in life and business and
it’s not what you’d expect from a guy
trying to teach entrepreneurs can you
talk a bit more about that yeah I mean
it’s a
it’s a ver it’s very emotional it’s very
emotional because your life is a
combination of different events you
witnessed like you know there’s a part
of it that’s our DNA right let’s you say
from the moment you walk I have my three
kids from the moment they were born
their DNA has been the same like the
middle one was a charmer from day one he
was a charmer like his teachers would
say he was two years old I can’t
discipline your son because he just
gives me the smiling I have to give him
what he wants
right and my oldest ones was always a
thinker and observant and very creative
and he liked vampires and scaring people
and he liked to talk about sharks and he
liked scary movies and my young one we
never told you to pick stuff up or help
her brothers out or bring the shoes to
me that’s the NA I don’t think that’s
like parents can take credit let me tell
you the kind of kids I raise you know
that I don’t think that’s what it is so
we have a DNA right that’s our thumb
that’s a fingerprint that we have in the
world but then outside of that there’s
experiences
there’s trials there’s memories of mom
and that fighting there’s words mom said
there’s words dad said there’s words a
friend said there’s a breakup heartbreak
setback something the teacher said us a
injury in sports you were coming up you
almost made it to the next level your
knee or your back or you got knocked out
publicly in front your peers and
everybody saw you getting knocked out or
an embarrassing moment publicly that
happened it’s still with you you’re
still carrying it you know your girl
left you for somebody else your husband
left you your boyfriend left you all of
these things we carry and we’re pretty
good at acting on the outside that we
have everything under control
but we’re afraid of facing this so we
avoid a lot of these situations so for
me that one day I got a set a set of
these questions and I said I’m gonna go
and address these questions I went to
Malibu budget beach right up Zuma and
Matador is what it’s called a nice set
and went through all these questions six
hours I’m up right on the water
and I tell you Brian I was like writing
it down and I would go to this moment
and I just I’ve never done this before
and I start writing it and I start
writing I look oh my gosh I just start
crying oh my god come on knock it off
you little cry-baby
more MORE deeper deeper deeper
why how has this affected your life
maybe this is the reason why you keep
dating the same type of girls maybe this
is the reason why the same type
people don’t get along with you maybe
this is the reason why you don’t like
these types of people because this and
then all of a sudden I’m looking at this
thing oh my gosh
if you go like this you’re gonna be a
monster kid we got to figure this out
and so then there was almost a moment of
liberation saying like you know this is
okay this is your product this is who
you are now we got to take some of this
stuff and know the trends that’s
happened and be self-aware to know that
the next time this happens it’s not the
person’s fault you’re looking at this
person and you’re thinking this person
is your ex or your mom or your dad it’s
not it’s that situation this doesn’t
make it right it just means something
you experience you give the person an
opportunity so it helped me go deeper in
relationships rather than being it’s a
very private guy don’t let people in
like most people that I would date a
girl and you had no idea was with the
for three years people had no idea had a
girlfriend private I had girlfriends
people wouldn’t know what’s put spat up
– who does he date nobody knew like one
time I was with a girl in a company now
we would go all the put nobody nowhere
and I were together finally all of us on
one person finds that three years later
how did that happen so how did you find
out so it was very private to me and
then that made me with the help of
social media realize we’re all naked
today I’m naked you’re naked everybody’s
naked I need five minutes – on social
media to find out your political beliefs
do you like Trump do you like Hillary
do you like Merkel do you like the prime
minister of here do you like political
are you gun are you’re anti-gun or you
you know weed legalized it’s very easy
to figure out people nowadays because
we’re all naked I can find that if
you’re married complicated relationship
broken up you know what everything is
naked so rather than trying to fight it
we have to embrace it today we got to
figure out a way to embrace it today and
if you’re not only embarrassed of who
you are in a naked world it’s very very
difficult life you’re gonna live it’s
gonna be very difficult life for the
rest your life because the world’s naked
any trying to cover yourself up and
everybody can see you so we’re almost
forced to become a little bit more open
vulnerable and say this is who we are
one time I was on a flight coming back
oh my gosh I’m not engaged yet and
they’re wondering you know when is Pat
gonna propose to it’s grown as I’m just
not right keep fighting it off I keep
my girlfriend away at that time like now
you can’t handle being a guy like me you
just can’t you there’s no way in the
world it could be with a guy like me and
then on one flight I write down all
these and why are you pushing her away
this could actually be a good wife this
could actually be a good mother why are
you putting I wrote all these things
down I came back and I hid it in my
briefcase
and one day when I’m cleaning up my
briefcase
I forgot the envelope and I left it
there and my wife read it so I come home
and she’s crying I said why are you
crying he said baby I’m so sorry
I I want you to know I’m I don’t want to
pressure you don’t worry about it
whenever you’re ready I’m like what are
you talking about like what’s going on
here
and I see the yellow notepad paper three
them folded and I’m like please tell me
you don’t read that she says no I read
it and you know I’m sorry I did this but
I just was sitting there and I
understand you so much better now and I
love you baby I don’t care what happens
with them like oh my gosh so the
reaction I thought it was gonna come was
a complete opposite reaction it got us
deeper it helped the relationship get
deeper so you you need to be more up
about who you are you do because listen
if I don’t know if my marriage is gonna
work out or not you know every body
asked me so how’s your marriage consul’s
and I we take it one year at a time
marriage is not an easy thing it’s very
difficult it’s very complicated because
you know you got a hard time getting
along with yourself let alone I gotta
get long with another person here are
you kidding me got some kids in there
and throw three kids in there I mean
that’s like a nuclear bomb possibly
about to happen right so but you know
best friendships best relationships
you gotta get deeper and deeper you get
and more comfortable you are with you
you’re upset gets bigger and you
actually get a chance to enjoy the ride
rather than trying to act like somebody
else the rest your life this is sue
Patrick where David is I am very
comfortable with who I am right and
constantly examining yourself is how you
try to get to the next level and you I
mean you’re kind of like Jocko willing
taking extreme ownership of what’s
happened in your life why do I keep
attracting these women these types of
business partnerships why do I keep
getting screwed over in deals or passed
over it’s their fault and then you’re
like wait a second maybe it’s my fault
hmm that’s a pretty advanced way of
looking at things no doubt about it
know that about it’s very hard to go
there because
you know I was having a conference call
on my flight out to London with this
couple and we were speaking and I said
look this is the fourth time we’re
speaking on the last two years
we’re the same things happened together
the last two years I’m gonna be very
gentle with the feedback I’m gonna give
you but here’s also where I’m at every
single time I’ve spoken together the
last three or two years when this has
happened your response always been
somebody else’s fault and I’m hoping you
use this and this becomes the most
painful experience for you or you’re
finally willing to take full
responsibility and we move on and so
again push back push back push back push
back I said guys I can’t help you we can
we need to get off the call and then
there was a breakthrough you know what
you’re right we messed up let us get
better at the stuff that I said okay
saying it is different than doing it
let’s see what you guys are gonna do
because you know you creates you work so
hard to create momentum you know and I
told her I said I said I want to explain
it this way I want explain it to a
different woman you think about
business-wise I said think about it this
way I said if you and your husband you
guys have been married how many years
she says this many years I said think
about how many minutes in the day think
about how many hours in the day think
about how many days in your you’ve been
married 10 years okay imagine if your
husband does everything right in this 50
thousand hours of you guys being
together okay
but just two minutes of it he sleeps
with a girl how much influence does that
two minutes have over the other 50,000
hours that he’s done everything right
with you she says everything I said
that’s how it is dealing with people all
it takes is two minutes to screw it up
you got to realize when you’re dealing
with people that two minutes you can’t
just slip and say oh my gosh you know
you’re I’m not perfect gotta forgive me
I said no some of the things that you do
it’s gonna hurt people you got to kind
of control yourself a little bit more
and she said I never thought about it
that way I said so moving forward start
thinking about it that way maybe you’ll
treat the people you’re working with
slightly different because everybody’s
sensitive in their own ways your
approach has got to change
fine tell me about entrepreneurship what
do most people not even understand about
entrepreneurship what is the 20 year old
out there who wants to be one not really
know about what it really means to be
that person
it’s it’s it’s social media makes it
nicer than it is I’m gonna tell you you
know all these posts and motivation on
the cars and the girls and the Ferraris
and a Lambos and the planes and the Jets
and by the way here’s what you got to
realize I’m all for it
like people who say we shouldn’t buy
exotics you know I’m not enough of that
mindset if you don’t like it no problem
if you do like it no problem I don’t
judge you whatever drives you you go get
it for me I Drive a four hundred six
thousand dollar car because in Iran
I would go to Shahs Museum and he had
Rolls Royce and I said one day I’d like
to have a Rolls Royce great so we’re
here we’re talking to the Rolls Royce
community we’re doing a collaboration
together with them and so I wanted to
get a Rolls Royce because it connects
them every time I’m in the car Shaw
comes to my mind I have a painting of
Shaw my wall I like that but the game of
entrepreneurship is so ugly that if
people actually knew how ugly was up
front
very few would even do it it’s very ugly
it’s very lonely it’s very frustrating
it exploits you at the highest level you
know you know in the world of business
you don’t just have one or two
weaknesses imagine all of a sudden one
day fifty weaknesses are exposed all at
the same time and everybody tells you
because it’s you who wants that no one
wants that and imagine a game where you
always have to recreate yourself or else
you lose like let me put it to you this
way it’s like working out but you can’t
take a day off you know how you work at
at least you got like a few days off to
have your you know regroup and all that
stuff for the first two to five years
you know if you if you look the other
way just because you just made a million
dollars in a month and you start getting
very cocky or arrogant boom you’re wiped
out that’s all it takes it’s a subtle
look away to get knocked out and so you
know it’s it a lot of these books
self-help books that you read and segoe
you got to do this and you got to do
this and you got to do that they don’t
touch on the ugly part of running a
business now set the ugly part aside the
one part that outweighs being willing to
tolerate all this pain is
the fact that choices matters to you if
you’re driven by choices if you’re
driven by control if you’re driven by
you know being able to choose the kind
of a life you want to live that reward
is so much higher than the pain you’re
gonna have to put up there you’re
willing to put up with the pain because
you want this because what’s the
flipside here’s the flipside my three
kids go to the same private school
together it’s very expensive okay you
live in a decent community you have a
house with elevators and privates you
can have security you can have nicer
insurance nicer protection better
advisers better counsellors better money
managers better attorneys better CPAs
better protection all of that stuff the
choice is better places to go people
that you can associate with that are at
your same level if not higher than you
more things that you can have as choice
I’m not talking necessarily material
things choices so if the choices and the
controls that big of a motivation for
you you know you’re gonna be able to put
up with the pain but if the paint’s too
much for you and this doesn’t really
matter you’ll eventually go back to
having a job so you think people are
oversold right now on entrepreneurs
because the social media buy tell you
were oversold on everything we’re
oversold on marriage were oversold on
having kids we’re oversold on
entrepreneurship I am that we are
oversold on having kids we are I don’t I
don’t know how many 21 year olds I hear
saying I feel like if I have a kid my
life will change yes it will change
maybe not for the best you know maybe
you got to take your time I feel like I
love her into Wacken sure I lovers by
getting married I don’t know about that
you know I don’t know if today’s the
time to get married at 22 I’m being very
serious with you I mean look you and I
you imagine being 18 years old with
access to tinder imagine being two I
don’t we don’t I don’t know that I don’t
know what it is to swipe all a swipe
left swipe of so I’m like oh let’s go
beer great you want to go hook up what’s
going back to the Carla I mean this has
become very normal so sex has become a
very a at we kissed you know ah school
hey uh yeah three girls this week how
what did you meet him Oh tinder swipe
left swipe right what are you talking
about so where the value of that used to
be more it’s not the same value as it is
today because it’s easier access today
than it was before
got a question marriage too early you
got actually asked why do you want to
get married why do you want to have kids
why do you want to be an entrepreneur
and the answer has to be very crystal
clear it’s not just because like I have
an answer on why I wanted to have kids
and I had to get very clear before I
wanted to have kids most of us have kids
because everybody seven kids so it’s
what you’re supposed to do you’re
supposed to get married you’re supposed
to do this and I think that the the fact
that what entrepreneurship you know
don’t let the lifestyle fool you I mean
this is it takes a lot of work and you
have to ask yourself the question are
you really willing to go through it if
yes Chris here’s the one thing I do
advise to Brian to everybody I think
everybody ought to run a part-time
business affiliate marketing great sell
products on the site garage you know
whatever it is get your real estate
license sell real estate on the side get
an insurance license sell insurance on
the side and maintain your job and put
10 or 15 hours into now I think
everybody ought to do it and can do it
everybody
so but the world of entrepreneurs
multi-dimensional at what level do you
want to go I mean do you want to go
building a business doing 50 grand
you’re great go do it everybody ought to
do it you want to build a business to a
million dollars yeah well maybe not
everybody can oh you can build a million
dollar business ten million is the
interesting number because very few get
to the ten million one of five a lot of
people get stuck to one of five tenets
you know difficult then from 10 do you
want to do hundred million dollars you
want to get to a billion I mean the game
changes at that point right but the more
clear you are on your outcome of
everything you’re doing life kids wife
business career friendship spiritual
exercise the more clear those outcomes
are the more fluid the action is going
to be taken because you know why you’re
doing it and so yes I think today’s
social media fools the reality of being
an entrepreneur do you think you do the
same by putting out the videos or do you
try to make it clear with people that
look this is taking work I make it clear
that it’s work I make it clear that it’s
pain but I tried to sell the reward and
I try to sell the idea it has to matter
to you you know I like what you do here
with creating content so about how many
people started a podcast and they had
potential but they stopped
think about it think about how much work
it takes to run a podcast okay you have
a wife you have a kid you have a
business you have all these other things
think about the effort it takes think
about the discipline think about the
level of consistency to find a guest to
interview to questions to research to
content to all this stuff takes a lot of
effort right but you’re doing it it’s
very obvious you’re enjoying it and it
matters to you and that’s why you’re
effective if that makes any sense yeah
you see some people that are it doesn’t
matter to them they’re winging it so
that’s the differentiator between an
amateur and a pro approach trying to
figure out a way to be prolific because
it matters to them so the one thing with
value tainment that you get is you will
heal me to hear me talk about clarity
and it mattering to you so many times
because if it does the world better get
out of your way because you’re gonna get
what you want and whatever level you
want right you weren’t always a fan of
capitalism but you switched and now
believe it is the solution and there was
a point where your dad was going through
a series of operations and series of
operations and you realized that you
didn’t have the choice and that you had
to rely on other people to take care of
him is that what turned the switch with
you but yeah look my my my body every
time I go there my body just yeah I mean
listen when that happened that day and
and he says you’re not paying for this
the government the taxpayers are paying
for this you know my dad’s in a hospitai
having a heart attack yet his thirteenth
heart attack and I’m looking at the same
you know if this man dies I never met my
grandpa my kids have to know their
grandpa and that’s my dad that was very
emotional moment oh my gosh I mean if
you’ve seen a movie life of an
entrepreneur with the Ferrari not the
movie the short clip with my hand on the
steering wheel I’m going like this
that’s not an act that happened in my
Ford Focus right in front of you Celia
Medical Center so that’s why it’s that
was a very emotional moment for me when
I’m sitting down there same and Pat you
are chasing girls you are party and
you’re so worried about becoming cool at
the nightclubs and being good at the
party scene and meanwhile your dad’s
having a heart attack
stressed out over money is now traveling
the world he’s worried about you all the
time why don’t you go do something about
your life and be productive and boom
that change but I was still not a
capitalist
and I didn’t know what it really meant I
just know rich people were greedy but at
the same time I had this conflicting
debate in my in my brain in my mind I we
would visit this uncle his name was
Luther Lazar very interesting whole name
yeah he’s a Syrian okay okay and you’re
half a Syrian I’m half a Syrian yes so
we were in Iran he had a ball which ball
I don’t know how to say what a box is
just like a a place where it’s lots of
it’s like not like a farm but anyway
it’s like a bog fruits pool acres and
acres of land and we would go there and
he had this property and every year
people would show up couple hundred
people would show we have such a good
time and then he left Iran he went to us
and you know started getting to business
he had this house that was 7,200 square
feet on San Antonio Avenue in the cul de
sac right next to Snoop Dogg okay and
Snoop was famous for putting big parties
in Upland back in the days I’m sure he
still does but at that time he was
famous infamous about it so we go to his
house and I remember Brian I’m removed
ass look like he had a big bird nests
outside when he entered the house okay
always had a bunch of Jaguars because
that was his cars putting green you go
to the house you enter library to the
writers Office big living room his
bedroom with a Jacuzzi right there for
he and his wife to the left was the
kitchen where everybody was always at
then he’d go around with a pool table
there’s picture with his family all
dressed in white and a picture with Al
Gore him shaking hands and he would sit
there and would do the following with
everybody he would say so you know I’ve
read the Bible and I read this opposite
our argument and the guy says that the
Bible has a contradiction because of
this and his kids would sit there who
went to Christian school and it would
take dad you’re wrong the guy’s no clue
what he’s talking about
and then all of a sudden switches and he
said you know this other guy said that
Michael Jordan’s the greatest but what
about Magic Johnson he made other people
better and look at the people I don’t
and he would always have his kids debate
so weird
everybody’s debating at the dinner table
so then I noticed this dynamic like this
guy is making people smarter because an
argument is making people say well I
have an opinion and they were going back
on that just sit there like the kid 14
years old I’ll watch this guy tennis
quarterback backyard with a pool and a
change in area and all
these fruits that he had and a guest
from for his family to stand when they
would come at the 7200 square foot place
and that was my only example of succes
to head from capitalism my dad was a
99-cent store cashier my mother was a
stay home we were a welfare family with
you know food stamps and all this other
stuff and so one day I said you know I
don’t know if my mom’s right about this
rich person I don’t know but I’m gonna
go figure it out for myself then I got
into the marketplace
insecure low self-esteem everybody I
would work with so what that guy’s gonna
win because he has a JD you went to
school you work for Attorney General
that guy’s gonna win because you worked
at Raytheon he has a degree from Santa
Barbara USC UCLA you don’t have anything
you’re not gonna be able to compete a
marketplace then when I won and I
started beating a lot of these guys that
was going against that it was afraid of
I realize free market capitalism works
and if here’s a kid that’s insecure low
self-esteem not the smartest guy in the
room but he’s willing to out work out
improve outlast out strategize he’s got
a shot at marketplace and then I became
an advocate and so a lot of times I’ll
work with the guys and they’ll say well
I don’t know about capitalism because
it’s about the rich people and every
single time of a big bonus to pay
somebody who doesn’t believe in
capitalism here’s what I always say I’ll
call him up I had this one guy called
him up and I say hey yeah I won’t say
his name because you know I said hey how
you doing good
what listen I got a bonus check for you
and it’s a good sized bonus check oh no
way yeah it’s a very good nice bonus
check but look this is what I wanted to
do one of the things I respect about you
a lot and I like about you a lot is how
amazing you are at how much you care
about the people who need money says
yeah I do I said you know and I
sometimes I sit and I I wonder like
maybe you’re right about capitalism that
the capitalist shouldn’t get all the
money that he should redistribute some
of the wealth he says yeah man I’ve been
telling you this for years I said that’s
exactly why your $20,000 check what I’m
doing with your $20,000 check is instead
of giving you the 20,000 you’re one
person why would I give you 20,000 I’m
gonna give a thousand to your top 20
people and give them thousand dollars
and I’m gonna let them know you believe
in redistribution of wealth and I’m
gonna give you a bunch of love
wait wait wait wait wait I said what do
you mean wait he says no no I don’t want
you to do that I said what do you mean
you know me
do that when I worked hard for that I
said I agree that’s why this is your
$20,000 check so the next time you
question capitalism don’t forget not
everybody’s willing to work as hard as
you to get this 20,000 AutoCheck and if
they did they could get it as well enjoy
the money with your family
I got it Pat I got your point so you
know it’s the world were all capitalists
everybody is you know yesterday I’m
speaking to a Katie Hopkins who I
realized is not admirer it’s not loved
by everybody and in London and UK here
and she said something to me about how a
point system and so she says I like the
Australian system for immigration if
somebody wants to come to UK why don’t
we use a system that’s used in Australia
which means if you have a career you get
a point if you have this you get a point
if you have this you get a point and
then I said okay great let’s just say we
use the point system and I’m trying to
push her with this topic and I said
let’s just say out of the point system
you know four hundred thousand Muslims
want to come to UK and they score at the
highest level for your point system are
you okay
if four hundred Muslims that scored high
on your point system come to UK well no
no no I said why not
she said well because you know it also
yes you also have to love UK I said well
how are you gonna know if anybody loves
UK I mean you can’t really gauge
somebody anybody can say I love you and
I don’t love you I’m just saying it
because I’m trying to you know men are
famous for saying I love you to a woman
just uh you know five minutes of fun I
said what do you think someone’s not
gonna say I love you Kay well no I don’t
know about that I said so is it the fact
that you’re concerned because a religion
is out competing another religion
because they’re better marketers he says
well I never thought about it that way
before so maybe if we believe in
capitalism like you do maybe also gotta
let the religions compete to see who’s
gonna get the most people getting
baptized and you and I can’t control
that
maybe Christians oughta learn something
about this maybe they’re not as
competitive as some other people are and
they’re getting a bigger share the
marketplace I spoke to a group of
pastors and for an hour and a half I
called them up I said you guys are
terrible in marketing you’re good at
sales the last best marketer you had was
Billy Graham you guys are good at
getting up there and giving your message
but with the access to social meaning
all this other stuff maybe you guys
oughta study what the
LDS Church’s doing with marketing
because they’re probably the best at
marketing and some of these other
religions the point is this capitalism
is not I say this because you said we’re
all capitalist capitalism isn’t just
about money there’s a pretty girl that
every guy wants to be with and she makes
a great wife she doesn’t necessarily not
every pretty girl marries the
best-looking guy she marries the guy
that gave the best proposition and sold
her that’s a form of capitalism a guy
who gets that girl is a better
capitalist than the other guy the same
goes with faith the same goes with
business the same goes with influence
the same goes with everything
everybody’s fighting then the best in
the marketplace survive right and on
that note of sales you try to get people
over the fact that they say I’m not a
salesperson I don’t want to be a so no
doubt about it because in your mind
everyone is everybody is oh my gosh
everybody is yeah I mean I had a guy
that you would tell me yeah I’m never
gonna get into real estate should go to
real estate I mean you’re in a great
mark you know I’m not a salesperson
you’re not a salesperson I said do you
realize I went to nightclubs with you I
saw how you spoke to women buddy you as
best as they get no no no but that’s a
difference it’s not different
that’s persuading somebody to want to
give a piece of them to you that’s even
harder than selling a real estate
property and he says now it’s a
difference I said no about that so you
forget it you’re great in sales but you
may be secretly lazy nobody knows about
it
because sales is gonna require a lot of
work but the ability to sell we’re all
selling all the time and we need to get
we need to admit that to ourselves
absolutely in any business you’re in it
this isn’t just about the guy that’s in
real estate or insurance or
pharmaceutical sales in any industry
you’re in
you have to realize you’re selling in
anything even the lawyer the accountant
the customer service rep all of it
you’re selling all the time right
tell me about immigrating to the US tell
me what it was like growing up in Iran
yeah you know you’re you were you were
raised it seems like you know you’re a
tough guy you know you were probably
raised to be a hard guy is that because
of those experiences is that as an
or is that your parents and siblings
yeah so well I have an older sister so
I’m the younger child of the family and
she’s five years and ten months older
than me but you know when you see a lot
of things not a lot of things you know
scares you you know when you when you
encounter getting close to death I think
one of the authors wrote about this
David and Goliath not David versus
Goliath who wrote it
he’s one of these big authors excellent
book and he says they did a research on
people who got bombed on and they didn’t
die okay or people who had a close call
and they didn’t die and what happened to
them and he explains how they went into
two different drastic places I did they
went to a place of extreme disastrous
followup with bad things where they
didn’t do anything crazy with their
lives
or they went to maybe there’s a bigger
reason why I’m here okay maybe there’s a
bigger purpose of my life here you know
living in Iran and you’re seeing 10,000
men March and they’re flagellating
they’re back with a streak of blood at
eight years oh that’s gonna stay with
you it’s not going away
yeah you know living in Iran and seeing
your dad constantly on the tape acts on
the windows in your bedroom because
every time they would bomb it would
shatter and the glass would drop and
they always taught you on TV to make
sure you taped up the place because if
you tape that it drops right there if
you don’t it just goes out okay I mean
that’s a visual that stays you know when
you go outside and go to the park they
used to play and now there’s a big hole
out there and from a bomb that was
dropped that stays when you driving over
a bridge in Iran Tehran and you’re going
to city called kadaj and the bridge
behind you 50 hundred yards behind your
bomb drops and it goes down and your dad
tells you not to look back and you look
back and you see that that doesn’t go
away those things don’t go away so for
me extreme paranoia extreme discomfort
extreme anxiety extreme worry extreme
panic it was always like today’s Allah
say today’s Allah say today’s Allah say
today’s a last day and there was a scene
one time where we were
war and this alarm comes up in Iran and
it says Tara Jyothi Raj o allah ma th
Hermes it’s like warning warning the
sign of red sign is showing that
somebody has flown over our border so
expect for something to happen in a
moment that would happen everybody is
running and we were always taught to go
under the stairs so the stairs are here
you would always come in hide right here
so we went down the stairs and all we’re
hearing as the whistles pause to one
boom and it would see another one and it
would see boom boom and then boom ball
which means the plane kind of flew over
you it’s getting closer I was going up
and all I was gonna be looking like that
I got you might be a lot of crowd always
look at my denim Atlantis guy and yes
it’s gonna be okay
it’s gonna be okay he never cried you
never flinch I’m like if he’s not
worried I’m not worried so that was a
sign of leadership that if you show fear
your people will be afraid you can’t
show it he didn’t show it I knew he was
afraid I know what are you gonna do you
get your two kids and a wife and so from
there going to Germany refugee camp and
you know experiencing with other people
and the first time I got stabbed was at
the refugee camp and and coming here not
a lot of stuff throws you off at that
point you know not a lot of things
catched you where you sit there and say
oh my gosh how do you handle this how do
you do that so that kind of helps you
out in that sense but as far as the
toughness goes being raised in Iran gave
me so much gratitude for what we have
today in America yeah a lot yeah talking
about mentors because you have kind of a
trifecta strategy and you know everybody
always wants to ask me about mentors and
people that they’ve seen on the show and
you know I think you have a good way of
looking at it and so how do you do it
end and do you have mentors oh
absolutely yeah no doubt about it yeah I
mean for me there’s three levels of
mentorship right you have those that are
theory and what I mean by theory is
somebody who’s read a lot of books and
gives you the theories they read based
on books my uncle was a level one mentor
he had read so many books on physics on
every
he was so well-read in Iran maybe read
5000 books this guy named Johnny was a
genius but he never did anything but he
always shared it theories well let me
tell you what Nietzsche said let me tell
you what this guy said let me tell what
that guy said me too what this guy said
and I was great it’s still educational
but it’s level one right then the second
level is experience meaning I can learn
more about you by talking to Ruth and by
talking to the people around you and
actually talking about talking to you
like if I want to learn about you I
don’t talk to you I go talk to people I
said so tell me how is here with this
what happens when friction takes place
how does he respond to that they’ll give
me a better perspective than you would
because you still have some kind we if
you ask me there’s still going to be
some things I’m probably not gonna see
that they’re gonna see that they pay
attention to but they never bring up to
my attention so say Guy Kawasaki work
directly with Steve Jobs we learn about
Steve Jobs through him it’s kinda like
wow that’s how Steve was one time in a
meeting Steve did this oh my gosh that’s
crazy and we believed him because he
witnessed somebody else and in the last
one is application which to me is the
highest one application is somebody that
tells you listen when we ran our first
business and I went out of business this
is a mistake I made on the second time
when I did this I raised this money and
I did this and we did fifty eight
million dollars in a year my suggestion
to you is when you’re getting ready to
make this decision think twice about it
and look for these three things if that
person doesn’t mean it don’t even think
about it and then hire this person great
I never thought about it that way I need
a CEO oh I need a CMO I need a CFO I
need perfect thank you for that counsel
that person is a trifecta because he’s
given theories experience and
application all combined together that
to me is the highest level of mentor
and that’s the one you want to spend
time with him you want to search them
out oh my gosh apps for instance my
conversation with Michael Franzese I
cannot tell you how much I learned from
the guy by boardroom I mean I can’t give
it I can’t I can’t put a number on it
when I speak to some of these guys like
I have a guy work with Greg you know who
ran an insurance company was a
professional baseball player his first
pitch in MLB was to pee pros and in win
and work for an insurance company for 30
years his wife was with an insurance
company
for 22 years pack life and now he I
hired him as an ambassador for us and
his wife is now our CEO oh but listening
to him talk he finds blind spots and I
didn’t see the blind spots I’m like
interesting and I think about this
another guy have Greg who’s raised all
this money I mean he has access to a
couple billion dollars if he wants to
get money he’s our guy that put the deal
together with Oscar De La Hoya Gabrielle
Brenner he’ll call me and he’ll say look
I know you’re about to make a big
decision and you’re to see on the
chairman of the board I want you to
think about these three things before
making a decision when we were in the
boardroom today you said this dis dis is
that you may want to reconsider that
here’s why read this email I sent to one
of my former board members and I’ll take
out the name I just want you to read the
email and see the feedback I gave up
interesting I’ll read it oh my gosh what
a big mistake crate I love that take a
note next so the more I have like
there’s an insurance guys there was
Mayor Ron he’s the CEO the insurance
company called national Life Group he
and I had a big falling out begin
packing on a very big fall or not back
in all night and he runs a four billion
dollar company he’s growing his business
to where it’s at today a lot of respect
any insurance business the second time
around we had a meeting it was a very
awkward meeting when we had we were in
Orlando and we sat in this room he had
two of his associates that are hoping we
strike a deal because they want our
business I have to my associates sitting
here they’re hoping I don’t screw this
up because they want to steal but he
should have seen here not in that room I
mean the level of intensity somebody
would have thought we gonna get into
fight it’s personal it was personal he’s
thinking he made the right decision I’m
trying to say you screwed up when we did
this and it finally was like well I
screwed up partly and look here’s what
we did at that time because we were
making this decision perfect today when
he and I go to lunch together and he
gives me counsel on being a CEO I’m just
like this the entire time
mm-hmm I’m just like this it’s like this
every time we go anywhere if we have a
setting were there together I’m sitting
at it said where you sitting
I like to sit like this with them like
next in two weeks for many years
insurance industry is famous for
treating you well so they’ll take you
for drinks for restaurant high-end
places all this other stuff we do
take a different route and we do
something that no one in our marketplace
does no one these guys no one ever does
is for them I said listen here’s what
we’re gonna do once a year you’re coming
you’re our guest okay when you come to
us we’re gonna put you at a hotel best
hotel in town we’re gonna take you to
the best restaurant in town we’re gonna
take the bill for drinks for food for
everything and we’re gonna sit down and
we’re gonna give you gifts we’re gonna
give you books we’re gonna give you
items and I’m gonna give you three hours
presentation of exactly good bad and
ugly we did this last year in the
company your counsel to us our feedback
to you collaboration together what can
we do to go grow first time I did this
meeting there’s 16 people in the room
everybody’s looking at each other we’re
not used to talking like this I said and
these are top top executive CEO is a
major four hundred billion dollar
companies are 100 billion dollar
companies everybody starts talking I
said are you guys not used to this no we
don’t do things like this we don’t sit
there and talk about things like this
second time everybody starts opening up
but they started getting close to it our
next one’s coming up this year we’re
gonna have 28 people there okay
everybody is looking forward to this
meeting why I’m sitting there and I’m
talking about our company’s flaws and
looking for their feedback and the
reason why I want their feedback is
because they’re trifectas in the room so
whatever feedback they give me I’m
sitting there saying oh my goodness
thank you all this was great
perfect we do need somebody like this we
do need somebody like that and that’s
the one of the reasons why 14 quarters
in row we’ve written more life insurance
policies this quarter and a quarter
prior 14 quarters around us three and a
half years because now it’s about
Council now it’s about advisors now it’s
about mentors and setting aside the ego
of who has to be right it’s about what’s
the best decision not who has to be
right and we’re more seated we’re
solving more for the best possible
decision than the best protection of the
ego this is proof of you getting the
chip off your shoulder oh no doubt and
this is me learning that I was a
terrible CEO let me tell was not a good
CI was a terrible CEO so you know
transitional going from employee you
know what’s a good employee follow
instructions what they tell you right
and show up on time for the most part
right then you go into sales it’s
different because
no one’s paying you a salary you’re not
on a draw your commission especially if
it’s commissioned you learn about
discipline if you don’t make it in sales
because you like discipline you got to
go back to having a job because somebody
has to tell you what to do versus in the
sales world you don’t have to be told
what to do you’re figuring out a way how
to do it right and then three is sales
leader so there’s a lot of people that
say things like you know guy that was
making 300 grand a year selling
pharmaceutical sales and he’s great at
it but he sucks as a sales leader and he
says the following words and you hear
this all the time they’ll say things
like I’m just not a fan of babysitting
people now let me tell you all these
people are so lazy what happened to this
elicit listen at one point you didn’t
have it either so sales leader is very
difficult because in order for you to
make any sales you are now disciplined
but this person was not and so you got
to pull this person up oh
psychologically it’s very difficult to
do that so okay then I became a good
sales leader and then I became one of
the best sales leaders but I was in a
business owner yet so then you’re on how
to be a business or because finance the
CPA taxes audit you know all these rules
regulations you have to abide by and if
you don’t it’s a headache and you know
audit all these things you have to go
through so then I learn how to be a
business owner and the last level is a
CEO and I had no idea to be a CEO now I
know idea I sucked in boardrooms I was
abrasive I was rude it was too
aggressive I negotiated too aggressively
I didn’t realize how important of a role
partners played I was all about my sales
guys and my customers and my employees I
had treated vendors terribly I treated
carriers terribly and have to realize in
order yes sales is most important
because if you take care of them they’re
gonna try to treat your customers good
number two for me as home office step
because I treat home office good they’re
gonna treat salespeople get then its
clients for me it’s different for
everybody then its partners then its
vendors so I said moving forward we’re
gonna treat our partners royally and
that’s when it got deeper and then next
thing you know carriers started advising
me to sell a product with another carry
that’s a competitor why are you doing
that because there’s a partnership now
so they now become an alliance because
there’s an alliance here right and so
that was the maturity level I had to get
around I tell you wasn’t easy was very
difficult because I screwed up so if you
go
interview the people that I work with on
a daily basis that I’ve been in some
board meetings and I told them say
whatever you want to say and I’m not in
the room taking it they some horror
stories ain’t gonna say some
embarrassing stories some of them I’m
probably gonna be like why’d you share
that with them will you tell me to open
up but you know the process is a good
process always good to know man
I wonder what the 45 year old version of
Pat’s gonna look like as a CEO I wonder
what you’re gonna look like that that’s
a very excess like a it’s like a movie
that’s never ending until you die yeah
what a great movie to watch to know what
the next level is gonna be like in life
so yes growing as a CEO made a major
difference in a business to learn how to
control that ship right and company
culture how do you maintain that your
people really love you and love what
they do and motivate them because that’s
a different level you’re right it is it
is a different level so for me company
culture it’s very different with staff
Home Office versus sales very different
right so how you treat employees at the
lowest level versus how you treat
directors which is how you treat
executives versus how you treat
salespeople versus I treat sales leaders
were society treat senior vice
presidents or Chairman’s councils at the
highest level it’s all different right
and some of the things I do initially
didn’t make a lot of sense but I’ll kind
of give you a process on how it works so
first of all employees anybody that
works with me employees I’m walking
around put in my hand you know shaking
your hands how you doing hugging you
what’s going on how is this Johnny
what’s going on over here hey did you
see the Lakers hey did you see what’s
going on with this Willa Braun so
everybody there matters to me from the
front desk clerk to security to the
newest employee making 15 bucks an hour
minimum wage at our home office is 15
bucks which we did that in state of
Texas minimum wage is 720 we’re paying
15 not because of a social anything like
that but for me 15 bucks an hour times
40 hours in a week 600 600 times 52
you know that’s 30 1,200 it’s not a
crazy lifestyle 31200 I have a hard time
you know convinced of myself giving
somebody 10 bucks an hour so we chose to
do 15 bucks – everybody’s happy to work
there we don’t lose a lot of people I
used to be cheap on that side when we’re
coming up because you’re trying to build
your business and then I realize
forget about the whole idea of well you
know if she doesn’t want to be here
we’ll find another person yes that’s
partly right but here’s the interesting
question to ask that changed all the
dynamics for all of us let me ask you
question how many hours have you put
into her a lot how long Pat I can’t even
put pretty how many things list right
now that she can do within the business
what do you mean tell me what she can do
what’s your answer to do this how’d it
go keep going how many things you have
right there 45 things you have to teach
those 45 things to another person so why
don’t we give it at $3 raise now let’s
just move on
ah but I don’t want because that’s like
she wins because I know just give it to
her and we move on because if you don’t
you’re gonna have to teach us 45 things
two to three other people do you want to
go through it again no we’re done let’s
make this decision so the processing
changed on the way you viewed those
things so then it became employees that
I have where I said you know what I
don’t want to negotiate your salary
anymore what do you mean I don’t want to
have that awkward conversation with you
anymore at all what’s your point who’s
the highest paid person in this industry
right now
this is like one guy sat down and said
what’s the highest paid for your
position what you do what’s the highest
paid you take a month and go interview
with everybody he goes and pulls I know
the number so he says
$120,000 I said here’s what we’re doing
I’m gonna pay 145 but I’m never
negotiating yet you’re never asking me
for a raise again fair you okay with
that yes
great here’s 145 you’re really doing
this yeah but I’m telling you you have
to tell me we’re not negotiating this
again yes
let’s move on that’s a different person
because it was a person that I need at
the beginning so then just yesterday we
moved up to one of my employees
executive top three ranked people in the
company this was literally when I’m
leaving on my flight to London I want to
sat down as you got five minutes yes a
couple things you’re getting this race
what yeah you get it for what what
you’ve done the last three months when
we went through crisis internally on the
technology stuff that we were going
through and you have to control it I was
so impressed that you’re getting this
race you’re serious yeah
where did this come from it’s not even
an annual review it’s a surprise it’s
not
you’ll review while I’m gonna give you a
raise no no here’s what I’m doing oh my
yes you’re a leader I respect what you
did there’s a pretty big race I know it
is but don’t worry about it we’re moving
on this would you move on okay so that
element is a different element of the
culture you’re creating fun like here’s
one thing that’s a little weird that
some executives had a hard time when I
said I’m not compromising this everybody
at the Home Office is required to read a
book a month or you’re fired
everybody and a book you’re supposed to
read every month is the book I choose
every month you can’t read any other
books you want you can read romance
novels all you want but the one book I
choose every month we’re all reading
together and then you’re writing a paper
about it and then you’re submitting it
and we have to explain this in our
interview process nowadays and most like
what do you mean every month you have to
read a book or you’re fired
that’s very awkward for most people and
so they fought me on it I said I’m not
compromising this I’m just telling you
guys I’m not doing it so well Pat you
can’t make people who read on their off
time I’ll pay them one hour every week
on my dollar to be forced to read step
away from your desk go sit over there
and I have this whole nice lounge area
go sit down and read I’m gonna pay for
you so I’m gonna pay for hours a month
for you to read and four hours plenty of
time on my Monday for you to read so I’m
paying you 60 bucks a month minimum for
you to read versus somebody because they
get paid 100 bucks an hour $400 to read
on my time you do that yes and we
announce it what yes you’re supposed to
read so then all of a sudden people who
were just like nobodies and now are
making money and if you really recreate
yourself I give equity in the company I
give it I love givin equity because if
your honor I’m not a profit-sharing guy
I’m a more equity guy so if I guess
especially being a start-up I have
control over I give you equity why
equity this is a part of you you own
this this thing sells were build this is
gonna be your payout why I never thought
about thank you so much every single
time I’ve had a meeting about equity and
I tell one of my employees Mario was one
of them I said him that said here’s how
many shares you were getting he starts
crying this just happened 12 months ago
last year and December one had to meet
him purely tears I did win another lady
Alexis when she started working when she
was in her early 20s single mother she
was getting paid $400 a month from me
she’s a part-time support for me now
she’s driving a 750 as a support out of
our home office
and she’s got a couple kids extremely
happy beautiful salary and she just
became an equity she cried for 15
minutes for 15 minutes she cried and I’m
like I am so happy for you man you’ve
worked hard
give me a ball next so now let’s go
sales okay let’s go sales so sales is
different than what I just explained
support supports different sales is
different okay sales we have a call-out
environment and a call-out environment
is the following if if you run an office
out of Chicago and I run an office out
of Tarzana California if I’m being
distracted you can call me out so it’s
not like hey Pat let me tell you that
guy’s doing something I’m not happy with
you want me to call him why don’t you
call him out I’m not supposed to call
him out it’s the issue you have with
them so either forget about it and don’t
bring it up again or call them directly
no problem so everybody throw peer
pressure it’s solving issues together
we’re a very big peer pressure
environment I love peer pressure I love
driving a company based on peer pressure
which means competition and stats and a
lot of competitions that’s with pride
alignment culture vision crusade cause
protection loyalty it’s not just
competitions I’m a data-driven business
guy everything to me is data if you come
to our office it’s the analytics
everywhere we’re doing a meeting here in
the next two weeks at Palm Springs I’ll
get a twenty eight thousand square foot
house and I’ll fly in 150 people 200
people and for three and a half days
we’re studying every single data we
start editing we go to midnight every
day we do this and we watching my reader
epic and movie and this year is gonna be
a new movie output for them and we’ll
watch the movie and I’ll stop the movie
and I look at this part what you get to
take away from this here’s the point
next this part so have a movie I’m gonna
watch with them disk I’m pretty excited
about that’s going to be around a point
I’m trying to make to them I can’t say
it right now because it’s unlike what
kind of movies any usually watch so so
we’ve watched sting when sting was doing
his song which had mom a Desert Rose if
you haven’t seen this Brian it’s sick
okay it’s documentary
documentary says so he flies on all
these incredible music musicians from
around the world and for one week
they’re staying at his house and they’re
just fooling around and he’s just
playing and he tells his story about I
wanted to you know write a song about a
long ink desert rose and shabam a
there’s this line that he that he hadn’t
given it to anybody and I said what’s
this all about he said spot a long ink
and in there performin and in 9/11
happens and shed mommy’s middle eastern
and he felt bad and they had a concert
that they wanted to do something
together and they cancel and stinks
crying out of guys I don’t know what to
do I feel bad I feel like I don’t know
all these people are struggling in New
York in America and we’re over here on
France and you know wherever they were
and we’re having this good time and I
feel bad about it and then one guy you
see the one guy through you know crisis
one guy that’s not even anybody just a
quiet guy in the documentary says but I
think if we don’t the enemy’s winning we
have to create the enemy wants us not to
create any struggling struggling and
then they do the performance and he does
Englishman in New York and he does these
you know the sting fields of gold and he
does the whole Desert Rose outside with
a hundred people there and you just
chummy you’re just emotional it is ten
times better than this album you buy
because there’s emotion in that
performance right so we watch this
together at a castle in Yucca Valley and
I had them watch this and I said guys
crisis is around the corner
many of them you guys got to realize
we’re gonna go through this and in every
situation like this one of you guys
gonna have to remind us to keep creating
and I’ll let the enemy win so that’s one
last year we watch Trump stirs we watch
the documentary of Trump and my room is
fifty percent Democrat fifty percent to
Republicans some people can’t stand them
I said I don’t want you to look at this
this story we’re watching today is not
about Trump I want you to look at this
from the story of his grandpa not even
his father Fred look what his grandpa
did that was the entire outcome because
the outcome is look most of you guys are
immigrants you’re not going to be a
president but think about what the
grandfather
did that set the pace for his grandson
to be a president one day what we’re
teaching you today with the culture of
the company one day your grandson or
granddaughter could be the press in the
United States I want you to think about
it that way so it was a pure legacy
approach the year before we watch 84
bears and we watch 84 bears about the
dynamics of Mike Ditka and the defensive
coordinator buddy who was supposed to be
two head coach but he didn’t get the job
and was the first time ever in Super
Bowl where two people were held up not
just one guy was held up and the
challenges they went through on how they
overcame it it’s always intentional it’s
always an intentional movie we picked
yeah dick on your show as well huh you
had Mike on your show yes we did we had
Mike on the show and his wife which was
so you’re planting these little seeds
into your team’s head and saying okay
let’s look at this let’s look at this is
deep stuff I mean this is core it is so
they’re bringing passion and in
long-term thinking and all these things
into their daily practice inside your
company yes the vision vision is uh you
know when we had nothing going on at
first this I said this to them a
probably a million times I said guys we
don’t need capital there’s one form of
capital that’s more important than
capital than most people think which is
money we have social capital I said all
the money in the world cannot buy social
capital social capital can be bought
there is no price point you can put on
social capitals priceless we’re on the
same page were United this is scary one
of the companies as United is us I said
the thing you got to keep in mind is the
competitors gonna do the following and I
knew a handful of names who were the
mastermind manipulators I wanted to pin
us against each other I said this is
what they’re gonna say and this is what
they’re gonna do and here’s how they’re
gonna do it they’re gonna befriend you
and they’re gonna take three different
approaches one is befriend you and bash
me and just look for some kind of a link
for you not to like me so he can go
deeper or another post you’re gonna take
is befriend you and say good things
about me but push your way in saying why
are you gonna be in the shadow and all
that these dynamics we talked about said
I guarantee you our only enemy is
somebody outside trying to divide us
apart internally and if we can stay
strong together here one day we’re going
to look up and we’re gonna
a half a million insurance agents around
the world and dispute a largest
financial marketing organization in
history America and we can do that
together in s division part and we
started with sixty-six agents today we
have eighty seven hundred and forty nine
states and so the belief in this
becoming a reality is more and more and
more and they’re starting to see it Wow
Pat used to say one day the best
comedians gonna come and entertain us
Friday night awards ceremony 5000 people
sitting on Kevin Hart is entertaining
the number one comedian in the world
what are we doing getting a guy like
that
Magic Johnson Gretzky Calipari
politicians presidential P presidential
candidates what are all these people
don’t be in an hour circle now how do we
have all these contacts and all these
connections now this was all part of the
vision that weak acid they want and if
divisions real never forget an advice a
man gave me bill Vogel he said you can’t
I said our visions gonna be the
following save an America to bring him
back the free enterprise system and hope
to American families he says you can’t
say that unless you fully mean it
because if you say it and you don’t
follow it through no one believes it so
I took a step back for a couple months I
said I don’t know if I want to make this
kind of a statement because it’s a big
one
to make then I said we’re doing it we
had an event together called saving
America doing the impossible I was
dressed as a George Washington my wife
was dressed as Lady Liberty another guy
was dressed as a Lincoln 40 American
flags 40-foot Mount Rushmore dad Ronald
Reagan’s son come and speak on the what
makes America special we had Dudley
speak on a star-spangled banner’ Larry
Greenfield Dudley rather for Larry
Greenfield who’s the vice president of
Ronald Reagan Library he spoke about
capitalism and everyone’s sinners and
what the hell was going on here was a
crusade it was a cause and it wasn’t
just a gimmick like let me try to get
people excited because a lot of people
took that same statement to try to use
it to excite people but if it’s not here
you can’t act those things out so this
is again if the vision is crystal clear
and then you know how to sell it to
people and if you can get a handful of
people that fully believe what you’re
saying and they buy in from there on if
you stay true to the vision the rest is
history and there’s a bit of La Familia
stuff in there as well right I mean you
know big
in a big way in a big way I mean in a
big way like let me let me put it to the
point of if you do anything with
anybody’s wife you don’t want to get
that call from me you don’t you don’t do
that with me I mean I’m a very bad guy
if you cross someone’s wife you have a
problem with me it’s a basic Sicilian
rule of business ya sisters if your
mouth shut
stay that stay within the only none of
this other stuff cuz it’s bad for
business yeah so you date somebody’s
sister you better make that phone call
you know you’d do anything with
somebody’s daughter you don’t do
anything until you make that phone call
and then you’ve got to make two phone
calls one phone call us to that person
the other phone calls to me and then you
know it’s respect this is why you Brian
you know in our company I have a
relationship with everyone’s wives and
so they’ll call and they’ll talk to me
and and speaking to them and no one’s
worried you know our guys call my wife
it’s a relationship you know and then
you know with a husband you and I go out
say you and I have a drink together I
don’t want the wife to be worried about
what you’re not going to be doing
together for them to be uncomfortable I
have to make sure there’s that trust and
that comfort there in our environment
it’s not easy
here’s why it’s not easy I’m a man and
as a man you see a beautiful woman blood
circulates to one place I don’t give if
you’re 18 years old or 40 years old this
is a scientific thing I don’t know why
the man upstairs created it that way you
see something beautiful like oh my gosh
you know it’s like you know in your mind
and imagination if you and I acted on
every single thing we did in our
imagination we’d be in the porn industry
you know because you know how we were
wired and we want to act like we’re so
good and holy and all this stuff oh my
goodness you know and I tell this my way
we’ll go to a restaurant I said babe
look at that look at that right there
babe it’s like how she’s pretty we’ll go
to places at babe if I was a girl check
that guy says you know he’s handsome we
went to well some restaurant we were on
in a flamenco show I’m like babe that
guy’s pretty handsome I just know he’s
handsome babe we have that relationship
because what am I gonna lie but like
what do you think happens you know so
again this isn’t the idea of perfection
or spirit
holy because there’s I’ve never been
attracted to that I was I worked with a
few people who were so much about you
know if you do this your menace to
society if you do that if you do this it
was – it’s exactly what turned me away
from church and being an atheist for 25
years of my life exactly what it was hey
that whole image of perfection morality
I don’t want it yeah I don’t want to go
to church for you to tell me I’m going
to hell I know I’m going to hell I just
want to say I’ve got a shot for heaven
so it’s also not the dynamic of being
judged and when I want to explain that
part so it’s not like you know we have
some of our guys that you know make some
mistakes and say their marriages doesn’t
work out you won’t get judged by me it’s
not also not that part
you know what I’m saying hey you made a
mistake and we can have a private
conversation together you and I it’s
just to realize look let’s do our best
I’m not expecting you to be perfect but
let’s respect one another and when
somebody has a downfall and they have a
big fall be very careful if you judge
them because yours is right around the
corner and when yours happens you want
people to judge you hopefully the way
you judge other people upon their fall
so you have to be very tender and gentle
about I got a text message
I can’t stand it Brian when people do
this I got a text message about two
months ago and it was a text message
about a former competitor who got caught
with another woman okay and they sent me
this picture and I told her so why are
you texting me this why wouldn’t you
want to know this I said don’t ever text
me something like this again I blocked
them then one of my guys sends me to
text then an hour later have ten text
messages from ten different guys in our
company somebody with a blocked phone
number is sending text messages to us he
doesn’t like that competi now the
competitor and I had beef I mean he
blocked me it’s a true competitor he
blocked me where it’s like your threat
in the marketplace you know I can’t do
anything with you even with that you
will never see me go that route with
that person because you know life is too
short I’m only 40 I have no idea what’s
gonna happen next 4050 years you don’t
know what’s gonna happen with your kids
with your family with your parents with
your
with your peers with your company if
you’re gonna go purely from that route
of being perfect there’s only one place
if you set the standard of perfection
only one place and that’s a fault right
– Elissa is fine
perfection is problematic it seems to me
that value tainment and maybe PHP
they’re both vehicles for pushing you to
be a better man every single day because
that’s what they do right the level of
accountability the way you put it yeah
absolutely I mean it’s it’s a one is an
internal level of accountability with
the people I work with our PHP value
Timman is a public level of
accountability so that’s a good way of
putting it I never thought of and you
attracted that and set those structures
about yourself subconsciously or
consciously but that’s what it does I
mean that’s what this show does to me I
have to improve at an exponential rate
because it’s always out there always
having to push myself a very good point
it’s a very good point what’s the future
what’s five years from now what’s
happening with value tainment and you so
I am currently looking for CEO for PHP
agency’ I’ve been in the process of
looking for CEO for the last 12 months
so I’m gonna be the chairman at the
board and I’m gonna hire a CEO and then
after I hired a CEO were interviewing
three CEOs next week already have the
conference call with them we’ve had
multiple calls they’ve spoken to the
board we’re having three CEOs that will
interview second week of December
whatever that is I don’t know what the
data said like in the next 10 days and
by the way everything I’m saying to you
this has been announced to the field in
the last two years that I’m looking for
a CEO and so that’s that part with CEO
I’m looking internally at somebody to be
the chief distribution officer of the
company to kind of replace what I’m
doing on the sales side so this is
probably gonna be a 12 to 24 month
window of this transition it’s not gonna
be overnight it’s gonna be a process
because I can’t just hurry up with those
decisions a CEO for our company has to
fit the culture they have to make
certain commitments that some are not
willing to make it’s a long-term
commitment with certain things in the
contract that you have to write if X Y Z
event takes place so that pushes a few
people back but that’s kind of how we’re
offering the you know opportunity with
the
equity and a salary so that’s that part
value Taemin is you know this will be
the first place I’ll announce this which
is kind of weird so when we first
switched a Patrick bad baby to value
Tama the YouTube channel we’re sitting
in a room and I said oh my gosh guys
the name is value tainment that’s what
we’re gonna name it and I’m all excited
you know jumping all the world excited
that’s the name I guarantee no one has
that domain you know this old thing
right we just came out with this idea
probably no one has it so we go on about
Tim are you freaking kidding me it’s a
publicly traded company in Germany okay
value Tim an outcome I said Oh guys we
need that domains I call the guy right
there I call I say we’d like to buy your
domain
it’s excuse me this guy’s name is Dirk I
said we’d like to buy your domain I am
the CEO of value taemin it’s a publicly
traded company why would I sell you this
we’re an entertainment company it’s a
great name I would never sell you this
so I got off the phone I said thanks so
what are we gonna do so we sit down say
guys here’s what we’re gonna do we are
gonna make sure the world thinks about
value teaming with us versus him cuz
when you would take by teaming on Google
he’d be the first one who’s ready to me
calm I said we have to make sure we
crush it with the same guy tamer so we
do so three years later changes his name
to value tees okay but he still owns
value to me calm so then he sends me an
email and he says hey I’ll say the
domain I said how much he makes this
number it’s like astronomical a couple
hundred thousand dollar I said we’re not
doing that so it says okay no problem so
we went back and forth took us about a
year to negotiate last week officially
we own value taming calm so vitamin that
comes gonna probably end up being a
media company we haven’t if you go on
the website right now there’s nothing’s
gonna go straight to my pantry baby calm
but we own the domain and so vehement
calm will be a vehicle to spread the
message of entrepreneurs and Kapil’s
them around the world especially at a
time where a lot of people are being
blocked if you talk about capitalism and
entrepreneurship I do want to create a
platform where anybody can go to that’s
controlled where you can see different
views and we keep spreading that message
so movies shows and
singing anything that’s gonna spread the
message of value taming attracting
people that fit the criteria value team
and somebody that has offer value to
offer but it’s absolutely entertaining
and it’s bought into the movement and
we’re going to create a community and
keep advancing other people helping ways
to advance everybody around the world
that is part of the value teaming
community so that part’s gonna be the
next 20 years of my life being in a
media world I told myself I’d be
financial 20 years first 20 years was
making shine and kill myself or screw up
and make a bad mistake to go to prison
the next 20 years I said financial I
love the financial industry the next 20
was gonna be media and then you have the
last 20 years four to 20 years will be a
different era of my life hmm
do you like performing do you like being
in the spotlight yeah yeah I think so
yeah I think I do but I also like to
like I don’t like first when I talk to
and I came and I gave you feedback and I
said here’s how I view you I naturally
can’t help myself either you know
looking at everybody as a product like I
look if I’m if I’m your age and I can
market you very easily so I look at you
as a product this is a very easy product
to market you belong on TV I mean that’s
hands-down there’s no question about it
you’re marketable so everybody I look at
I look at him that way I can’t help
myself so I could the kingmaker side on
what can happen for this person and
sometimes some people don’t like it
because okay why are you giving me
advice I don’t want any count like I’ll
step back but I can’t help myself
everything I see is how we can make
something better what happens when you
look at yourself what do you see I think
it’s a marketable product as well and I
think growing up as a kid I missed the
part of being playful because they had
to be a father and an husband too early
to my mother I played a role of a
husband and an older brother even on six
years younger so at 14 years old I’m an
overprotective younger brother to a 20
year old sister which makes no sense at
all right and had to play the father
when my husband when my dad got the
divorce and we’re in Germany and my
mother needed supports I stayed with my
mother for six years until she went to
Iran and then I joined the army so I
kind of missed that element and there’s
a childlike side of me that I want to
seek and I think I’m gonna pursue that
the next 20
and I don’t really know specifically
which direction it’s gonna go have I
seen this childlike side in you in some
of the videos yeah I mean one went out
today that’s gonna be childlike there
was the good voice that just went out
it’s it’s the 20 year old me talking to
the 40 year old me with a surprise at
the end of the 80 year old me that shows
up out of nowhere
which is really epic I get is 80 year
old makeup and style yeah you got where
you are
it looks like I’m you know I’m 80 years
old so I don’t know I just like
storytelling I like you know the first
time I build a sales organization was
called the story builders and I was in
2003 August where the team was called I
want story builders calm and till today
I have an email that’s called Patrick at
the story builders calm but I’ve always
been fascinated by stories like even
when I spoke to you you know MIT San
Diego you know where you went and in
Boston you lived there how that was then
New York you know I’m always curious
about everybody storage so yeah I mean
that’s probably gonna be the direction
yeah I like that playful side of you you
did grow up hard and you grew up I think
having to put this tough-guy exterior on
you know and I can see those elements
and you and the chip on your shoulder
but you know there’s a yin and yang you
know and there’s feminine energy and
male energy and if you can’t embrace
that it’s you’re gonna snap one day you
know we’ve seen that guy do that and so
I’m glad you’re doing that and I think
that’s it’s gonna be really good for you
and I think the viewers need to see that
too and I appreciate that I appreciate
you saying that I agree with you I agree
with you and I told Tony Robbins today I
said and him and I were going back and
forth I said Tony the one thing I admire
about you is the fact that you know
you’re able to speak your thoughts on
religion and politics yet you don’t lose
Democrats or Republicans because you
know how to speak to everybody and you
still give your opinion and I think
that’s something all of us can learn
from it’s not an easy thing to do
because his his Reach is so wide it’s
it’s crazy it’s wild I think it’s also
part of it because he’s vulnerable and
we see the childlike side of him as well
you see this with McConnell you see this
with Kevin how do you see this with rock
you see this with the great ones they
have that and such a attractive thing so
I appreciate that observation
and what you’re saying there and you
know it’s been hard to want to go there
because you’ve had to keep a front for a
long time it’s against everything you
were taught and experienced right and
you know what’s helped me with that is
my kids you know being around my kids
I’m a big Lego kid oh my gosh so have
you been to the Lego store here I have
it I sweat on Leicester Square yeah it’s
good gosh the stuffed Augusta I couldn’t
even leave it was so beautiful right I
mean I play Lego all day with these kids
I’m a there’s a side of me that’s a big
kid and by the way I don’t mind the
other side either the strong side but I
also know there’s a time for this and
there’s a time for this and it may be a
season of this right now
yeah good with the seasons I like got to
daily practice for you that’s
non-negotiable what’s something that you
just repeatedly do that keeps you in the
zone keeps the chip manageable not gone
anything you do so I mean the thing that
I do no matter what study numbers every
day I am in love with numbers you think
you know I don’t have that background no
listen I mean Brian when I tell you
numbers like if you if you if you see me
right now in my briefcase have numbers
if you see me on my back have numbers if
you look at my iPad have numbers if you
come to my office my entire it’s always
a mess my desk is always messy and it’s
filled with numbers everywhere and such
details specific numbers that makes no
sense I studied everything I am I am
fascinated by numbers anything that can
be tracked I’m like a kid in a candy
store with it okay and that’s what
you’re doing every day is watching you
yeah I mean I can tell you reading I can
tell you reading books I can tell your
personal development can tell you
exercising but it’s not every day I work
out five times a week I there are days
that I may not get to reading I try to
read 30 minutes a day but sometimes I’m
not reasonable I am studying every day
like I’m studying a topic every day
that’s it
there’s not a day that goes by that I’m
not studying I may not be reading a book
but I’m studying a topic every day you
know the other day I interviewed Jim
Jenkins Jim Jenkins was one of three
people in the autopsy room that held
john f kennedy’s brain yes and I threw
him out and for 55 years he didn’t do a
live interview so we brought him on I’ve
took him to Dealey Plaza and if you go
on YouTube right now you tap in where
JFK all over the world I ask people on
Instagram people are telling me JFK is
number one if you just type in JFK was
the first entry that came up that’s a
pretty searchable Ward JFK not even JFK
assassination just JFK and so for me oh
my gosh Brian one week of studying this
whole thing like oh this is insane
it’s got nothing to do with business but
it’s still studying but if there’s
something I do seven days a week 365 for
the last 20 years 15 years probably it’s
numbers numbers good answer I like that
one
best day of your life worst day of your
life what comes to mind
yeah it’s kids man best state of life is
this kids you know it’s very emotional
worst day of my life
worst day in my life is when we left
Iran and I said bye to my dad you know
he gave me his necklace and I thought I
was never gonna see him again that’s
probably the worst day okay very hard
okay what scares you it’s one thing and
one thing only it’s not reaching
capacity like not meeting that guy I
want to meet that guy I want to meet him
so bad I want to have a sit-down with
him I want to speak to him I want to see
what he looks like I want to see how
he’s wired I want to see what thinks he
doesn’t see as important as I think is
it is today and what thinks he sees
extremely important as I don’t see today
I want to meet that guy so it’s scary
for me if I don’t reach that that gives
me anxiety they say hell on earth is
meeting the man that you could have been
right at the end of your life and you
want to make sure that that doesn’t
happen I don’t want to I don’t want that
to happen right what would we be
surprised to learn about you something
that would just feel like I can’t
what would you be surprised
I mean Legos is a good surprise I tell
you I mean I am I am a toy guy you know
I love Legos
I will lick Brian I’ll sit and I’ll
build Legos for six hours like that I
mean that’s not like you know some
people that’s a waste of time
six hours an hour building goes like I
buy Legos for kids thinking I’m buying
it for them not bind if I want to build
it I’m gonna go back and build that Lake
was is a big one I’m a big baseball card
guy big I love baseball cards especially
like all 30s 40s 50s maybe 60s not so
much 70s 80s and past that I’m a big
baseball card guy diehard baseball card
is my affinity to Iran and Assyrians and
Armenians very big affinity there I want
to do something with Iran in a big way
and I want to do something with the
Syrian community they don’t have a
country we lost it a long time ago in
the Syrians were the first warriors day
you’re pretty interesting people on what
they did they invented a lot of things
that the world uses today I have to go
to the British Museum and see the
Assyrian like carvings in the rock
really intense Syria here in British
Museum that’s how I know who the
Assyrians are because this stuff they
created and they show the depictions of
war and it’s all carved out in stone
it’s intense yeah I want to I want to do
something I can’t wait to go to it I’m
by the way I’m coming back in no time to
London I mean it’s already this visit
created so many Piers Morgan Nigel all
these other people you know Lord who’s
the the the guy who had the Prentiss
show what’s his name and a little ocean
all of these things and other business
things that just came up for me being
here today for a couple days I’m coming
back in no time and I’m definitely gonna
go visit that so yeah I’d say something
there is well my affinity to Iran is
Syrian and Armenian community okay
tricky to do something with Iran or not
what does that make it more of an
interesting challenge for you I think
it’s a risky to do something with Iran
like I wrote a book a fiction book I
wrote that took me five years to write
very controversial my wife my dad my mom
do not want me to publish this it’s just
sitting there it’s 96 thousand words and
it you’re gonna read any gonna say what
the hell does this guy think about
what’s in that that’s guy’s brain it’s a
complete different dynamic of a book I
wrote and it has to do with a Syrian
Iran and some other elements to it but
yeah I mean I want to go back and do
something with that country I think that
country’s got a lot of resources that
they can offer to the world but somehow
someway a lot of people like to keep
friction in the Middle East because the
more they fight each other the more they
can get what they want other countries
can get what they want from the Middle
East the more friction and you case one
of us is one of the by the way the more
friction there’s there and the last time
Iran was strong and Israel was strong
and they were an ally the Middle East
was a very beautiful place you and I
would go to Iran all the time the rich
people would go to Iran to party Sinatra
Elizabeth Taylor all these guys because
Iran and Israel were good the Shah had a
good relationship with the Israel for
the most part not fully but for the most
part it was civil very strong military
very strong Air Force very strong
military was peace so all the other guys
couldn’t do anything the moment Iran
fell bomb friction everywhere so yes
that’s a whole different conversation
yeah even the Italian mob bosses will
tell you a friction between the families
isn’t good for business right it’s never
good for business but it’s good for
those that want to divide because they
get to control so you have to find out
who those people are
if that makes any sense yeah yeah what
keeps you awake at night you know it’s
it’s it’s a lot of different things
today some of it is personal life family
dad you know my dad is 76 years old and
you know he’s at a different phase of
his life my mother I think about my
mother a lot you know she I think about
her a lot with my family what we’ve gone
through her having an experience of you
really being able to enjoy the rest of
her life
on the business side I spent a lot of
time thinking about our guys and what
their potential is and them wanting to
seek that part and in its vision crusade
cause really I mean my mind is always
circled around those things obviously my
kids like when I was traveling here to
London on the flight the entire time I
was just I couldn’t sleep I didn’t sleep
a single minute on the flight I couldn’t
sleep for a minute on my flight here I
was just thinking about these guys I’m
looking at their pictures and all videos
kids all these things in there six five
and two and the other day might sounds
like a dad
I’m about to be seven years old February
1st I’m like oh my gosh you’re about to
be 7 you’re 11 years away from 18 what
is going on here so you know some of
those things are putting a little bit
more perspective in my life but that’s
it those are the things that keeps me up
right now yeah okay
Patrick I always ask a few questions at
the end I’m gonna hit you with those if
I could give you a phone and you can
ring up the 20 year old Patrick this is
probably pre military right military
1718 so Kenny I would have been just
getting out of the military or somewhat
in the military okay if you could call
them that guy up when did you take the
picture with Dorian how old were you 21
okay so right around there that guy I’ve
seen that picture I think I’ve seen you
in the bodybuilding days I’ll give him a
bit of advice what would you tell him
and what do you listen stash I know I’m
trying to impress everybody that isn’t
that really in your top five priorities
really stop trying to please the people
that don’t matter these success secrets
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now back to the rest of the show stop
like forcing things just kind of work
more here than work that’s the advice
I’d give to myself is so worried about
here it’s all worried about here image
image image image this is so draining I
put more focus on on the inside yourself
yeah I get that message from you and
most of what you did yeah you know it’s
subtle but work on yourself it’s on that
same note best advice you’ve ever
received could have been from a mob boss
a mentor or parent yeah I mean a man
named rich told me once in Diamond Bar
we’re in a meeting and we’re looking at
everybody and we’re in this backyard
it’s a guy’s house Edie
okay beautiful home yet right next to
Sugar Shane Mosley and I’m in the corner
I’m looking at everybody everybody’s
having dinner and they’re at these
tables and I pull rich aside as a rich
give me the one best advice and he
starts I said nice I said I wanted one
above everything and he said you know
what’s part of what I’m saying right now
you said look at everybody here they’re
all gonna read just a few books and
learn a few quotes a few titles few
stories to tell from the books they read
and once they make a hundred quarter
million they’re gonna slow down he said
if you keep out improving these guys
consistently eventually none of these
guys will be your competitors and it was
absolutely right so I came back I took
self-improvement to a whole different
level because somebody told me and it
became an obsession and I noticed you
know what he was right because most
people quote thing you have you were
thinking Rob rich I’ve read how to win
from some friends people I rich that
poured that I’d be right
it said the twenty books that
everybody’s read right and then you go
deeper and deeper and deeper with the
books that people don’t want to read
because it’s technical people don’t like
to read technical books so if you really
go deeper and you have a meaning for
this award deeper than the average
person does you’re gonna be a tough
person to compete with especially if
you’re not afraid of hard work and so
hard work is mandatory at that level but
most people don’t keep improving I was
the best advice given to me good advice
yeah to that 20 year old that’s watching
us right now and let’s say they want to
be an entrepreneur maybe
why they first heard about your may was
why they tune in what do you tell them
what’s your advice to them for the next
20 years I’m telling you man just spend
some time asking the right questions
from yourself you know spend it question
every single thing question every single
thing politically spiritually
relationship parents those 20 things
that your parents told you a million
times question it you know whether for
you it’s rich people are greedy or rich
people or this or whatever it is
question everything and then ask
yourself what you’re looking for get
clear on that nothing I’m talking about
the selfish standpoint of wow this is
why I’m gonna go out there and do
whatever I want to do and screw
everybody I think there’s and I feel bad
because sometimes that message is being
given some from influencers on social
media sometimes and if you don’t you
can’t make that statement and not go
deeper screw everybody forget everybody
and that that that and the next you know
somebody’s gonna screw you mom screw you
that no that’s not the message the
message is spend some time asking
yourself about who you want to be and
what kind of a life you want to live and
once you figure that part out create a
set of values and principles that you
want to live by and make sure your
behavior in life matches those values
and principles you want to live by
because happiness to me comes from
alignment if my values and principles
are match the way I’m living on a daily
basis and it’s aligned I’m happy you
know unhappiness comes when your values
and principles that you believe in
doesn’t match the behavior you have
you’re miserable you’re bitter
so one get clear on who you want to be
in the life you want to live write out
the principles and values that you
believe you’re willing to die for like
this is the stuff I’m going to live by
and then go be aligned to that
consistently with something clear that’s
important to you and you’ll have an edge
but most 20 year olds unfortunately we
have this this tool that we have all of
us the phone we have this tool is a
beautiful tool but you have so many
opportunities spend time on news feed on
Instagram stories and seeing what
everybody else is doing versus actually
getting clear about what you want to do
so maybe if I’m 20 today I’m probably
taking a diet for my
believe it and these are consumers who
watch value Tim and I’m telling you take
a 30 day diet from your phone you know
maybe not a 30 day but take a 2 day or
weekend diet and just go dive deep into
what you want to do if you already know
what you want to do then put that tool
to use you really get to use learn about
marketing learn about Instagram Facebook
YouTube Twitter everything that’s out
there and put it to use but first get
more clear on who you want to be in what
kind of a life you want to live yeah go
into that beach on Malibu spend some
time with yourself hold do that phone is
the this is the craziest designer drug
ever invented you know and isn’t it it
is and it’s it’s geared to make you not
ask the hard questions and not go into
the self-improvement it’s just there to
kind of numb your mind and keep you
entertained and you know it is dangerous
and so I say the same thing I skip on
people in the street I’m like I watch
this great video about durian and I’m
like okay what you do I watch the next
video I’m like that’s not why I’m here
that’s not why I’m here
I’m you need to take the next step so
Patrick I really appreciate everything
you’re doing out there and again you’re
fighting the good fight because on the
outside broadcasting is a bit like
entrepreneurship it looks like a lot of
glamour and it’s a lot of hard work you
know it is really hard getting in that
headspace you do a lot of traveling
respect to that and you really go out
and get yourself in front of these
people with these messages and as you
told me earlier it’s rarely the ones
that you think are gonna pop that
actually have the most resonance with
people because I think people they want
a story you know in Jordan Peterson
talks about that it’s in our DNA right
we need to learn through storytelling
and I see you doing that so respect to
you and all that stuff I’m glad you came
on here because when I look deeper into
your content I see this core message you
know and it’s not such a tough-guy thing
to share what you did on that beach in
Malibu and to put those 25 questions up
on your website and say guys time to
look inside whereas a lot of people in
the quote-unquote entreprenuer space are
talking about Lambos and cashflow and
blah blah blah and you’re telling people
no it’s actually not about that and I
see the successful people in the space
saying that message and honestly I’ll be
honest I heard the same thing from guys
like Dorian Yates and the cardones and
other people that sit in the space
they’re like get in touch with who you
really are
add value to this world take us all to
another better place that’s the real
mission in life if you do all that
trappings follow absolutely know that
I’m thanks for having me man really I
respect you as a professional and and
the way you do your interviews it’s very
obvious you go deep you actually do
research I think the best way an
interviewer shows respected a guess is
by doing proper research and you do that
all the time so much respect and perhaps
for what you do as well
my pleasure and thanks for showing us
society today and anyone’s ever seen
that anything I don’t know if their help
I don’t think they have but I appreciate
you going there to that space sure Linda
ruff I look forward to what you don’t
find next few years
Thank You Patrick thank you much
appreciate you brother yes
[Music]
[Applause]
the critics who always speak behind my
back maybe I want to hear them remind me
he’s back the great Pretender I hope
this time he gets hurt I love these guys
they give me fuel you want them to reach
feel what you do feel it if you’re not
feeling it it doesn’t matter cuz Ewbank
jr. how do you explain his prowess in
the ring Jr has that obsession that
genius that magic genius of obsession
but it’s in one area you studied the
sweet science for so much of your life
how do you walk away from it do you miss
it
hmm you can’t walk away from it I am it
and even when I dance
so really unboxing the credit belongs to
the man who’s actually in the arena
whose face is marred by dust and sweat
and blood the one who strives valiantly
what was the worst day of your life and
how has it shaped you as a human being
when I fought might’ve been I stood like
this
[Music]
it was the mask this risk must be taken
that’s why you are London realist that’s
why we’re here we are tired of sitting
still watching it happen happening for
others let’s do it
[Music] [Applause]
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