by attainers every once in a while I get
interviewed by somebody that runs their
own podcasts or YouTube channel that
asks questions that have not been asked
before which leads to answers and topics
that we haven’t spoken about before and
I get compelled to want to share it with
you and that’s exactly what happened
with Petros when he interviewed me he
has his own YouTube channel he runs a
business on 700 Jim’s very successful
entrepreneur out of California and I
think you’re gonna take a lot away from
this video today again multi-dimensional
type of a conversation that I think you
will appreciate hey friends bedros cool
Ian here welcome to another great
episode of the Empire podcast show
inside look today we have a very amazing
friend someone that I look up to learn
from and of course get entertained by
mr. Patrick but David founder and CEO of
PHP agency’ and value tainment an
amazing show that I’m hooked on Pat
welcome to the Empire thanks for having
me bud yes sir first and foremost I got
to tell you I got a your interviews of
people that won’t mob bosses and people
that infiltrated the mob had me so
fascinated that I went back and watched
Donnie Brasco and all those movies again
because I’m such a big fan of that era I
do have a question for you where that’s
concerned if we lived in a different
time maybe if we went back would save 40
50 years would Patrick had been a
gangster I think if a Michael Franzese
was a father-figure type probably and I
would have probably done a pretty good
job at it fascinating yeah if I had a
father figure like a Michael or a Sonny
or one of those guys most likely gotcha
do you think you think like a gangster
at times you have to yeah there’s no
question about it in the business world
sure oh you have to think that way
interesting oh you have to especially in
the world of like what we’re friends
we’ll compare you know we may talk here
but within your world the bigger you get
there’s a lot of people that are not
happy about your brand getting bigger
sure you opening up more gyms this is
not exciting to a lot of other people
that own gyms
it’s not even exciting to somebody that
runs a different model when it comes
down to franchising right so you’re not
helping Pete it’s helping competitors
you hurting them sure and when it
down to the fits between your five
locations versus my five locations they
are going to be competitive so you get
in the world of business being very
everybody wants to help everybody’s this
and then you realize there’s a part of
it that some of the people would take
their side over you any day
all right now I think the bottom line
here is we start off the show is that
entrepreneurship is a lot like being a
gang stuff it is all right it is I miss
the killing and all the other stuff so
right right well we’re killing spirits
sometimes and that’s there’s a lot of
truth to that we do part of good
marketing I believe is killing the
spirit and the will of your competitor
to thrive and I think all great
entrepreneurs must do that it’s just my
own personal viewpoint on it so let’s
start off here before we get into value
teaming and PHP I’m very fascinated
about your journey because like me
you’re an immigrant to the United States
I was six when I came to the United
States you were ten
what catapulted the move to the United
States
what catapulted to move from Iran from
Iran are coming as well my father my
mother would go back and my father would
say let’s wait till we get the green
card before we go to Germany and then
when the war happened between Iran and
Iraq and and home and he died June 3rd
89 my mother said we got to get out of
here so six weeks later we escaped we
went to Germany lived there for about a
year and a half at a refugee camp and we
came out here
November 28 1990 so we had to get out my
parents didn’t want me to serve the
military over there and once I hit 12 I
can’t leave for no reason in Iran really
at that time yes sir they wanted to get
me out before I hit the age 12 so we can
you know not get caught up in there till
20 22 years obviously I came over here
and I served the US Army which was kind
of wild my mother was in Iran and she
got out of point where she ran out of
money in the States and we were welfare
family at that time my mother went to
Iran and she said you have one or two
choices you can come back with me to
Iran you can stay here and figured out
as I’m staying here I stayed here four
weeks later I went to South Carolina for
Jack’s and Kentucky started the army why
called Rob I said I’m in the army why
join the army why at that time so I’ll
give you the the logical and the
emotional logical a guy named hey soos
get it I kept following up with me since
14 years old okay I wasn’t a good kid in
school
I was a troublemaker 1.8 GPA so he kept
coming saying what he want to do with
your life I don’t know what I’m going to
my life
what are you gonna do Kip’s and you
thought it considered the army all these
other things so one day I’m living with
my sister for a month that following
morning we party till four o’clock in
the morning at her apartment at 17550
Burbank Boulevard in Encino and in the
morning her boss came you know her
what’d he call a landlord came to her
saying listen you guys party to our last
night you know there’s a bottles of
tequila and vodka all over the jacuzzi
this is an apartment complex you cannot
be doing this and so she was getting
evicted she told me you got to do
something in the morning I woke up they
stole my Toyota Corolla 1983 Oh call my
dad and I said dad take me to the
recruiting station went to the
recruiting station signed up that was an
instant decision like there wasn’t any
let me think about it the car stolen I’m
sitting at the balcony I’m looking
outside I come inside I call my dad take
me to Glendale text me to Glendale I
tell the guy if he can get me in the
army tomorrow signing up he says it’s
three months I said I’m not signing up
there make a few calls they get the
orders from map station come back two
weeks later on the south coast why if
you can get me in the army tomorrow and
not wait three months I I am a guy that
when I make a decision I make a decision
have you always been decided I would say
I’ve always been pretty this site once
once I make the decision so for me what
has happened with maturity is I am now
calculating a lot more reason and
consequences of the decision because
back then I only had to think about one
person as a decision goat today I have
to think about my employees my investors
my family my wife my kids the crusade to
cause division long term short term I
have to think about all those things so
the decision may take a little longer
but once I make it I’m moving on gotcha
that’s fascinating that’s fact
so you’re at one hundred and first
Airborne Airborne get gotcha and so you
get out of the military how’re you at
this point I’m about to turn 21 June of
1999 okay so I’m gonna fast forward just
for a second to today like today you’ve
got this amazing YouTube channel value
tainment which truly when I say like
this man entertains me guys and gals
like my wife and I’m like honey you got
to watch this like this is a guy with
Joe Joe piss Cohen Joe Pistone Pistone
from Donnie Brasco this is a guy in
Pat’s interviewing them your interviews
are so unique and different for me
an entrepreneur doesn’t matter who
you’re interviewing whether it’s
athletes or wolf of Wall Street
Jordan Belfort Jordan Belfort or any
kind of former gangster FBI agent
doesn’t matter I can take something to
apply to my life for my business so it’s
entertaining and I can extract value
hence value tainment you named it
appropriately your this is obviously
seems like your passion project and you
financially do very well in life that
you’re able to do your passion project
what did this passion project come from
so if you go back in high school if you
hung out with your and I hung out
together
I told stories I pulled pranks I was the
jokester but the guy that would bring
people together and I was curious I want
to know story your story I want to know
about your parents how your parents met
I was always curious like even when were
upstairs I’m asking you questions I want
to know your upbringing older sister
older brother six years old when he came
out here 700 stores $67 997 I’m looking
at everything you’re telling me your age
you know you talked about your wife the
two pictures there I’m curious here’s a
story of a guy who’s got a strong father
who was a card member of communism
because he had no choice comes to the
States tells you there’s no way in the
world you have you’re gonna turn out to
be nobody wouldn’t come here for you to
be anybody that said expect this you
turn out to be who you are today I’m
always fascinated by stories right so
for me when I came out of the military I
wanted to be a bodybuilder and then you
know I hung out with body builders I
realize it’s way too much on the body
and on the logical side six three and a
half six for bodybuilding today you got
to be three thirty to compete I don’t
want to carry 330 pounds on this body
frame and you know go with that it’s too
much pressure on the heart so I made
that decision distinction I’m not gonna
go that right and then all of a sudden I
met a girl and got into the financial
services that was purely accidental I
was never gonna sell stocks bonds mutual
funds so the showing in your late 20s is
neat this girl 21 years old I made this
girl at Venice Beach California be I
think we were together by the woman I
met her I met her at Venice Beach
California and and she’s working on
Morgan Stanley we start going out she
picks me up in a different car every
time I said how did you make your money
she said I work in Morgan Stanley what
do you do I’m a stockbroker how did you
get your job I got a degree from UCLA
you need it they won’t hire you and
that’s when I send the resumes out back
then we said
resumes out so my resume had Bob’s Big
Boy Burger King haagen-dazs you know
Bally’s and military that was it
so I sent a resume with the joke on a
cover letter and I told him I said
listen you know if you laugh after
reading this joke this is exactly how my
customer is gonna feel doing business
with me they’re gonna love me if you
want somebody like this part of your
team give me a call so I sent a hundred
of them I got 30 calls 15 interviews
three offers I took one of them in
Morgan Stanley Glendale and so this
industry of financial services was never
intentional I’ve always been a math guy
if I had it my way I would have probably
gone to entertain that was my next
question so that’s the parts I would
have gone in that route but
entertainment entertainment as a
managing or agency in front of as in
front behind storytelling directing you
know I’m the guy that for me therapy is
going to movies by myself at ten o’clock
in the morning that explains a lot about
that’s yeah so I go to movies and I’m
sitting by myself and I’ll see the movie
like somebody will come back and they’ll
say you know I am Legend what a terrible
movie I said you didn’t see the movie
it’s something I saw the movie so you
did not see the movie so you got to go
watch a movie with me then you go watch
a movie my said look at this and go boom
look at this you see what happened right
there that’s what this is explaining
this parts about this look at this I
never cut do you see that poster on the
back that’s what the poster the director
is trying to tell you lucky that you
missed it look at this part sometimes we
don’t catch those additional messages
that we need to get right the
storytelling part I’m fascinated by that
so I realize today the world we’re
living in if you don’t tell the world
who you are if you don’t tell the camera
the world who you are the world’s gonna
tell the world who you are so you have
two choices so a lot of people I said
well I’m a private guy no problem stay
private let the world tell everybody who
you are or you can get in front of the
camera and say this is who I am
so you’re saying control the narratives
you have to because if you don’t no one
really knows who you are
see I can watch a couple videos of you
and you pop up and you comment on
Instagram and I go up and I said let me
see this guy and I say wow this guy
communicates very well Petros that’s an
Armenian name is he at amounts you see
barska is your beirut i what what is
this guy where’s he from how did you
make his money and then now come to a
place I see this location that you have
beautiful very detailed
July 22nd baby you are so you’re you’re
one of these perfectionist guys
structure organized you got every
think situated so then I’m intrigued by
you but say you don’t do that I don’t
know who you are all I’m gonna take is
those three people they used to work
with who didn’t like you they’ll say you
never want to work with Petros let me
take who he really is
then they have more influence than these
guys gotcha so you have to control the
narrative that is a great lesson to take
away here that’s not a marketing lesson
that’s not just a life lesson that is an
overall lesson and how to create your
legacy control the narrative so you’re
supposed to be
is there any aspiration and going into
entertainment film still now are you so
far into the financial world
I put life as twenty Twenty twenty okay
so here’s what 21st 20 was just trying
to figure well I thought and survived
right look I have no idea what I want to
do I have to make it out of 20 without
committing a massive crime going to
prison or doing anything dumb the big
dumb mistakes you make in your first
Tony I was lucky enough to graduate it
what I’m making okay what was your
dumbest mistake in your first 20 you
tell me yours I’ll tell you mine I mean
well it was Association was my biggest
but because I was so fascinated with you
know Authority at a hard time with
Authority right so it’s like hey you
telling me what to do you know I’d get
caught doing some stuff we’re in Vegas
one time me and my four guys from
Burbank Torres saying we’re driving down
and New York guys pulls up hey were you
from where you from New York and my dad
and Albert are staying at the hotel
these guys take out a gun we take out a
gun we go at it we’re running the
streets cops or chase wait wait wait
guns actually shot like about 14 years
old can’t the are you serious no
doubt about it so I run out that night
and I went up I’m shaking when I see my
there cops will come he catch us it’s
done you don’t know who Peabody is
because financial services felony I
can’t be in the financial services so I
go upstairs to Tropicana I’d knock on a
door my dad come then why are you
shaking
nothing nothing so why are you so
nervous that what happened no nothing
happens that you know what why you why
you sweating white look come inside so I
go inside we sit there everybody’s we’re
just waiting they’re gonna knock on the
door and nothing happened did you ever
tell your dad of course I told my dad
but that night are you oh no no you no
way no my dad and my mom had a divorce
and if he you know if this story got out
that under my dad’s
that I see him once every other week oh
I see this happened I would never see my
best friend in the world so I’m not
throwing him under the bus there’s no
way in the world so good mom’s gonna say
look what you can’t even control your 14
year old kid who goes out so that’s just
one of many there’s a lot of dump
stories what’s yours
holy smokes oh well mine wasn’t there
was no guns involved but now I was part
of a home invasion robbery and I was the
getaway driver I was together made so
three of my friends enter a home that
they think is empty turns out the little
old lady is there and so instead of just
a Rob and – it ends up in home invasion
is what the cops call it because well
the lady sees them they come running out
and I’m thinking do you guys get
everything that quick Drive and I Drive
and I see a helicopter so it’s a police
helicopter chase brookhurst and La Palma
is where I end up getting you know
unmarked cars police helicopter pull
over all right fellas run soon as you
get out of the car no one’s running I
mean with you just dog pilots and I had
a boot on the back of my neck they bring
the little old lady the she’s inside of
a parked police car we’re sitting on the
hood of a car the four of us those three
guys who were in the house and me the
driver and she points out yes I saw his
face his face his face but she couldn’t
ID me because I was the driver was never
in the house that was a turning corner
for me that I will never break the law
were you at the time 18 I just turned 18
Wow
yeah so that could have been something
very permanent like it’s not a minor
anymore now I’m an adult right so that
could have been a very permanent scar on
me so I’m very grateful that that never
went further well if the old lady’s
watching thank you so much for doing
that
he’s great a lot of jobs just so you
know the economy is doing better because
of this man yeah if I if I could go back
I would I would apologize yeah I’m sure
she’s long gone by now god bless her so
all right so there you are now through
the grace of this young woman that
you’re dating and who shows up with many
different cars were you impressed by the
cars by the money what was money to you
because obviously you’re like whoa okay
she’s making money money is a vehicle to
what for you yeah so again it were in
Glendale you and I went to junior high
school together I went to Wilson junior
high school and in Glendale high school
so from Wilson junior high we would
drive down Verdugo okay and it was an
under the bridge we would drive down we
would walk down all the way down and I
lived on Broadway and Verdugo right
across from there’s a you know post
office here Glendale High School is here
I’m right here Broadway okay
13:23 Broadway
is where I lived that drive I had a
friend named Adrian he would tell me
okay Pat’s omni’s story today so say
listen would you rather be a millionaire
the best you know the richest man in the
world the best baseball player in the
world the biggest rock star the best
Hollywood actor which one would you want
to be and we would talk about it right
please come home I got you on baseball I
got that time Barry Bonds maybe I’m on
McGwire you know what if I’m Brad Pitt
what if I’m Warren Buffett or Bill Gates
or what if I’m you know the rocks aren’t
performing 100 thousand to be right so
to me it was all about the dream you
know when you death song goes it was all
a dream I used to read Word Up Magazine
yeah I mean it literally was all about
the dream okay parents get a divorce I
had one uncle who lived on upland off of
San Antonia I don’t know if you know
that area like snoop has a half’s house
up there so we go to his house once a
year and every time I go to us it was a
7,200 square foot house you’d go in he
always had a Jaguar he was a Jaguar guy
you know he had a bird collection here
potting here you’d go in like a putting
green putting green yeah to the right
kitchen where they would always hang out
to get a make breakfast his office was
here one time he took me to his bedroom
you’d go up the stairs that was the
jacuzzi up there for he and his wife
then the living room was right here he
had a pool table with a picture of Al
Gore obviously was on the left
politically and every time I was there
he would sit and his kids would come and
it would debate and he would say he’s a
Christian guy would say let me tell you
I saw an argument the other day I want
to hear what you guys gonna say here’s
an argument God doesn’t exist because I
thought thought thought thought thought
thought thought if he did this pop pop
pop pop I’ve God is predetermined and
everything God knows what’s gonna happen
next and why did we make bad decisions
maybe I ought to make the bad decision
maybe God made the bad and I would see
this guy just asking all these questions
these kids dad you don’t know what
you’re talking about that argument is
this so tell me about the sports team
that won why did this happen this man
named Luther Lazar and back it backyard
tennis court swimming pool changing room
flowers watermelon he would you know
planned stuff and I would see him Walker
and his kids grandkids love their family
they were all together that was the only
element of dream I had in my life the
only thing the only glimpse that I said
what if right so for me when I saw this
girl and I said look anything to get out
body building there’s not
money and I was a working eye Bally
Total Fitness I heard you briefly say LA
Fitness I don’t know if you ever did
with anything with valleys in Anaheim
but I definitely thought of fitness so
for me that was the way I got into it
and if this was my route always like
math and I said if I can get in and they
give me an opportunity work so that’s
kind of how it happened
holy smokes moving forward then so you
decided alright I’m gonna go to Morgan
Stanley Morgan State Morgan Stanley how
do you cut your teeth because from what
I’ve heard and you tell me if I’m right
you don’t even start selling until
months later is that true well you’re an
organization like that yeah you see it
depends on how you get recruited if you
get recruited on intern you’re not
selling for three years so you’re going
and you’re not even taking you’re
serious seven four three years later
right you go in I work under you I do
assistant stuff for you then three years
later you give me the green light then I
go take my seven after I got my
bachelor’s degree from whoever right and
I kind of work in that way yeah I got a
position is what they did they gave me a
position okay and so when I got the
position they won they submit oh my you
four you force what you submit to take
your series 7 exam
I took my 766 if you fail your series 7
the first time you’re done one shot you
fail a first time so I got started with
Morgan Stanley Dean Witter a day before
9/11 2001 Monday the next day 9/11
happens 3700 employees at Morgan Stanley
Dean with the World Trade Center is gone
who so our training went from World
Trade Center to Mark Hopkins San
Francisco complete different side but
yeah so that’s how you get your 7 if you
if you fail it you’re out you’ve gone
and at that time Morgan had a minimum of
12 million dollars you need to bring in
your first year you don’t bring 12 mil
you go on probation then you’re out
gotcha
alright so at some point you decide hey
I don’t think I’m gonna work for someone
I’m gonna I’m gonna beat my own path
why’d I even decide to do this it sounds
like you were making doing pretty well
yeah Morgan no I didn’t get a taste of
money at Morgan I got a little bit of
tastes of money prior to Morgan making
10 or 20 grand in a month one time but
never really like a taste taste of money
and so from Morgan at that time my
girlfriend at the time was an assistant
to a guy who owned the windows company
guy named Aaron and he was a guy with
admired he was a New York guy that flew
in from New York came to LA but he made
his money in New York
around the edges 5-3 on a good day
perfect nails flawless eyebrows like
plucked like I’m talking like perfection
like you know the ones that you do he
would just come in and the way he would
walk he’d be very particular about
shaking people’s hands one of those guys
just try to visualize this guy here
that’s who he was but it was very good
and here’s actually good storytelling so
I’m sitting with them and I said hey you
know I would tell my girlfriend you got
to give me one-on-one time with him so
I’ll go soon when the missing your
girlfriend keeps telling me gonna be a
million or one day I said yeah so look
at this business card I’d like to earn
your business I give my business called
Morgan Stanley Dean Witter said I’m
working with the best he says really he
said yes I said yes I sit down he starts
laughing at me I said why are you
laughing
he says his rule number one of creating
wealth I said what’s that never ever
work for a sexy established company
never I said why he said if you work for
a sexy established company no one knows
you if you quit you get fired
you’re just another employee ID go to
company help it become sexy established
be a leader on a piece you’ll become
wealthy
I left mm-hmm went to another company
Transamerica I was there with him for
about seven and a half years and in
October 28 of our own I just said we’re
gonna leave and start PHP agency’
no Kenya started a company so PHP
started no 9 October 9 September 23rd I
resigned October 20th we became official
October 28 the company I was a part of
filed a lawsuit falling a page lawsuit
it’s a foreign a billion-dollar company
they sued us it’s the only time I’ve
ever been sued in my life
file a lawsuit and that I went from
having some savings that I save in my
20s they pleaded all the way down to
thirteen thousand dollars and no one
knew about it I was playing poker acting
as if I got a million behind me only had
thirteen thousand dollars okay never
mess payroll never miss commission never
missed anything and it was a very dirty
this is part of the mafia thing that
came in I was the guy that was a nice
naive guy coming out coming up and it
was cool now obviously I saw a lot of
stuff in streets but I was optimistic
about everybody’s gonna want to try to
do good to you and you get into business
and you see different side and you
become a competitor a lot of people that
were friends all of a sudden they’re
looking at you as an enemy so you see a
different part of the
so that that that how do you feel about
that one when people you came up with
then see you as the enemy I’m very
comfortable with that
look my parents got a divorce but was
young BAE David okay but westerns were
Armenians but David’s were a serious
right but Waltons believe in communism
David’s believed and imperialism okay
now you got to realize that by the way
they believed in communism so they were
not cardmembers because they had to they
were cardmembers because they chose to
share okay so Annie Rhonda was a crew
called today and today was like the
communistic you know underground project
in Iran so when my parents got a divorce
if I hung out with my dad’s family his
brothers would say look at him you know
he’s ablution he’s Armenian he wants to
hang out with them and those sarcastic
comments right I’ve never liked them and
when I was with the Bosnian family they
would say look at him he’s like his dad
he likes a Syrian
he’s look what he’s doing he’s trying to
be like his dad he’s this so they would
both say so I was eight nine years old i
sat my uncles down and I saw my mother’s
family then I said let me explain guys
something very simple here there’s only
three people in my life that matter
my mom my dad and my sister you don’t
matter to me I am simply good to you
because you’re my brother my father’s
brother’s outside of that you’re
irrelevant to me my saying this at the
age of eight or nine eight or nine years
old to my family how do you even have
the wherewithal the the emotional
wherewithal to say this to an adult and
in that culture because that’s the
culture idea Ron so you’re supposed to
look up to them your spoon and I do I
love them you have to realize that these
people are very good to me I mean my
mother’s brother is who brought caviar
to me he’d come at two o’clock in the
morning like a party and you wake me up
we’d sit there hey don’t tell your mom
I’m doing this let’s wake up we eat
spoons of caviar together and Bandera
levy which is you know Caspian Sea it’s
the best kind of caviar and Johnnie and
and and and these guys over here the
Victor they were very good to me they
were nice to me but they played the game
of pinning they played a game of pinning
and I’m not a fan of that I’m not a fan
of that because I am here because I am
Armenian proudly and I am a Syrian
proudly I’m Armenian and a Syrian born
in Iran and American I’m proud to be
Iranian Armenian Assyrian and American
that’s this blood that’s this product
all of its combined into being what it
is I was used to that
manipulative games when my parents got a
divorce and so when it happened it was
just purely flashbacks I get it I fully
understand but here’s what I also know
you can think whatever you want right
now in the next 10 years
you’re gonna love to be friends with me
and you will call me I won’t call you
it’s exactly what happened so the level
of patience to say to yourself if I’m
staying true on the way I treat you your
family peers people call me ask about
competitors if I stay true to my game
and everybody knows I’m predictable in
the way I speak about everybody in the
marketplace
eventually people gonna know who you
really are color you know your true
colors eventually come out amen so would
you say you had a chip on your shoulder
Pat till today yeah oh yeah till today I
try to fix it so it doesn’t come out
every once in a while but you know you
it still comes out and there’s a lot of
it you know it’s what do you say to
people who say you know hey do something
about that you you’re successful now you
don’t have to have that I don’t mind it
at all you want it there I I don’t I am
very comfortable at being there matter
of fact listen I got three kids I got a
six year old five year old two year old
right I don’t mind my kids having a
little bit of a chip so my raising up my
kids isn’t the environment of don’t
fight in front of your kids don’t show
conflict in front of your kids let them
not see I don’t come from that school of
thought I don’t I come from the school
of thought that they have to see now
they’re living with a father who’s got a
lot of money successful whatever you
know you’re always going to nice places
everybody’s always wanted to take care
of you because your daddy’s this and you
know but let’s just see Mario is tough
on my son he I will never go to Mario’s
amaura don’t talk to my son like that at
all
if my son acts up with you and you try
to discipline him say we’re friends you
will never hear it from me I don’t know
if that makes sense like it’s not gonna
come hey Petros don’t talk to my son
like that does that won’t happen you
believe tried he needs it right he needs
that to push him a little bit so you
know I tried to find a way like
yesterday I tell you what happened I
almost missed my flight to come to you
by the way yesterday and I’ll tell you
why
so yesterday we I fly in we were out
doing a major project like we were
blowing stuff up like with tanks with
blow what he could what was that thing
called a flamethrower oh he’s doing all
this great like we were doing you know
Sherman tanks and shooting up drones
where this was in Texas some will be
found Lutz
9:18 charlie guy you got to go to this
place drive tanks calm insane okay
anything you would love this place so we
come back haven’t had a lot of sleep but
it’s sunday i got to spend time with
these kids i spend time with them we go
out we go to church then we go to yard
house and we go to the house then we go
get a haircut to do two boys which they
like to get the haircut and the massage
the whole night so then we go to their
school they had a trick-or-treat there
dressed as Incredibles right so he’s
running on all this other stuff and a my
oldest everytime he gets upset he says
no longer loves me Anna Anna Anna and he
just wants to you know have this idea
and he wrote this nice letter to his
friend Lennox okay and he gets into the
house
you’re not giving this to me you’re not
a good daddy you’re not this he rips the
letter that he drew to his best friend
and he trashes it
I don’t want anybody my look I said go
grab that thing right now go grab it
right now sit down I said it makes my
son to you look at me look at me righty
I don’t want you get distracted look at
me it’s a number one rule number one you
love Lennox yes is he a good friend of
yours yes who made you mad today me it’s
not my fault it’s your fault you got
upset with me but what does that have to
with Lennox here’s a sheet of paper I
need you to sit down right here
the moment that you drew that thing and
wrote that letter for Lennox you need to
still share that emotion with them draw
down right now you’re not taking a
shower he drew it again I say you’re
gonna go give this thing to him because
you cannot hold back an emotion like
that to somebody you love just because
somebody else pissed you off so he said
does that make sense to you yes daddy
draw it down he draws it down said who
loves you you love me daddy
perfect it’s gonna be okay but you can’t
cop out on situations like this so we go
at it that frictions gonna be there and
that’s a six year old it’s a six year
old but he has to get that because you
and I have the luxury of seeing a lot
more terrible things when we were grown
up they don’t have that luxury we almost
have to create it for them why do you
think that’s a luxury that we had the
hardships you know I was in the Army I
get out of the army people ask me what’s
the biggest difference when you were in
the army and you got out I you have a
different lens I can’t describe it like
listen a blind person cannot see with
somebody with you know vision can see
right at the same time Richard Turner
whom I interviewed who is a number one
card mechanic in the world who’s been
blind since he was 9 years old because
one day
he’s in school he’s reading a book he
can’t see anything here do you only
think he can see this year and this guy
all of a sudden fully blind he becomes a
number one card mechanic in the world I
said what do you have that I don’t have
he says I feel everything you’re doing
I feel the movements I feel your
eyebrows I feel everything that’s moving
I feel that left hand you just moved
right now I feel like that go over there
just moved I feel he just picked up his
leg his pants just did this the camera
guy just put his arm down that guy just
did this you don’t have that luxury you
and I will never have that right we are
never gonna have that the only reason he
has a that’s 20 years experience of
being blind we have a certain experience
of hell when you experience he’ll think
slow down you just kind of look run and
everything slow it’s okay it’s okay
we’re gonna figure it out it’s gonna be
all right that’s not that big of a deal
just happen game relax come back let’s
strategize everything becomes slower
when you have experienced a lot of
tragedy right everything and that chip
allows you to say that’s I don’t know
why we’re afraid of that’s not a big
deal this person is not that intimate
it’s okay we don’t need to be afraid of
this guys we’re gonna be able to
overcome this it brings a certain level
of poise confidence to the crew that
you’re running with you cannot go to a
conference and gain that you can only
gain that from being in hell and back
and so if you haven’t had that you got
almost put yourself in certain
situations to experience hell if you
don’t put yourself in those out
situations no conference in the world is
ever ever gonna give that too fast not
at all fascinating so who’s your
favorite out who’s a favorite
personality that you’ve had on value
tainment that you’ve interviewed was a
favorite personality well first of all
Michael and I were very good friends now
we invested into business with him he
and I because of their show he ended up
getting a massive show in Vegas which if
you haven’t seen mob story if you go to
Vegas you got a watch mob story he tells
the story of mob so he tells a story
about Hoffa about Marilyn Monroe how
Marilyn Monroe really died and who was
behind it he says Hoffa is underwater I
know he is do you believe this well I
mean listen there’s a I do believe the
part that the mob had something to do
with Kennedy because I’ve asked her from
a lot of different people and they have
said yes because when he became
president the mob helped them allowed
helped them a lot and you know in
Chicago I in
you’d abraham Bolden who was the first
african-american in a Secret Service
agent he specifically said that 7,000
people in Chicago who voted for Kennedy
were all dead they were not a lot these
are dead people that voted for him so
there was a lot of that stuff that
happened at a mob tail town
I’d say Michael Franzese is entertaining
Gloria Allred was very tough
I respect somebody that’s gone through
hell and back and for her to be a firm
believer even a we agree how’s the
interview or she’s a tough person she’s
a tough person candidate 80% of stuff we
disagree with but you know you can’t
explain what she went through 1984 when
she got raped and Mexico from there she
decides to come out and become who she
is you are never gonna change a person’s
mind like that that’s a life experience
that is not gonna change
Jordan Peterson was very entertaining I
can’t really pick one or two truly I
enjoy every one of these things that the
ones that I like the most you will know
which ones I don’t like if they’re only
less the flip if it’s less than 40
minutes I was really not enjoying myself
gotcha so look at anything below 40 and
I’m saying it there are some interviews
I do I just went in there Petro State
this year arrogant cocky out of control
I’m like here’s Kevin Hart you guys got
150 million people he has to be cocky
and he’s not in you’re cocky for what
what are you being cocky for relax
yourself you know you did something
that’s big but it’s not that you know so
you can’t pull information and want to
talk to them there’s too much above
everybody Jeff wait I have any
interviews below 40 I didn’t join any
interview above an hour I’m pretty much
enjoying myself
interesting so in 2009 you build PHP and
this is an agency where its financial
services is a mainly financial services
insurance and annuity insurance and knew
it yeah how many employees do you have
now so we have 8200 insurance agents in
49 states we started off with 66 so 66
agents is now 8200 in 49 states okay
nine years in nine years Stella who is
one of our investors that cut a check to
De La Hoya every month gabbro Brenner’s
an ambassador who’s the first Mexican
born professional sports on or an
American Atalaya fund out of New York
which is a two billion dollar fund we
have 60 employees that support 80 200
agents 62 and four
62 employees 480 800 agents gotcha
gotcha in 49 states
49 states in 49 states how often do you
get a big group of these agents together
to pump them up motivate them giving
them clarity on vision so it used to be
more before than now because if you
think I tell the story well you have to
hear them tell the story I mean you you
would think these guys are the founders
of the company when you’re them tell the
story I mean I’m talking tears coming
down they’re tugging at your heart and
you know they’re incredible at what
they’re doing so now it’s more I go out
when needed but for the most part our
guys are doing it we do do one big
conference every year which we did in
August is that the one you have Kevin
Hart out that’s the one I had Kevin Hart
we had 5,000 people there in attendance
it was wild I mean it was listen it was
absolutely as untraditional as a
conference and a financial industry as
it could be because Kevin Hart said the
F word maybe 200 times and our carriers
are not used to this because it’s a lot
of good old boy you know sure I went to
the right school have the right last
name I went up the right way and so oh
my gosh look what he’s saying you know
our average agent is a 34 year old
Hispanic female is what our app were 51%
women
54% Hispanic average agent is 34 years
old
I’m curious was this by structure or did
this is how it turned out in age the
gender the ethnicity yeah so I like
immigrants or hard workers that’s what I
like I like immigrants were hard workers
you’re an immigrant who’s a hard worker
so that’s what I like I like an underdog
to real are you and I would get along
very well because you know what it is to
pay the price then no one has to explain
to what time to get up what time to work
you’re gonna get to work right that’s
what I like and then when it comes on to
support team I recruit April babies
my favorite kind or April babies October
babies if they deal with people
February babies I love those three when
it comes on to support when it comes on
really heal Patrick I got to stop you
I’ve never heard anyone stand right
there we’ve had some amazing people
there from Tom Billy you too Jessie it’s
alerta’ you know using astrology to
decide who’s going to support and
service
explain this to me so so I so because I
asked so many questions I’m a numbers
guy it stays with me so you say July
22nd in my brain I go and say who’s in
July who’s in July who’s in July boom
boom boom boom boom what is the level of
consistency for 70% of them pom pom pom
okay got it
let me ask him a question are you like
this this this this this yes
okay validation so he’s part of that
community you guys are wiring is a
certain way now by the way for me it’s
more months than it is astrology so a
lot of astrology people don’t like you
when I say that because it’s more months
then I’m about you know July 22nd I must
not missed it by one day you know here
you know so that part so then for field
for field like running the agency I like
June I like July I’m very comfortable
when June and July when they deal with
sales organization but that’s you know
now you got to realize of course there’s
an anomaly I’m just telling you stuff
that I see that for me it’s like okay
right I’m comfortable with this so
October February April home office June
July dealing with the field fascinating
so you’re you’re quite the leader you’re
quite the Empire Builder and in such a
short time nine years is a very short
run and it’s ironic that you did it in
such a short time so the economy crashes
and you decide that you’re going to go
into business and get sued at the same
time you didn’t decide to get sued but
there was an outcome of you quitting and
moving on going what do you do when
times because right now we’re living in
one of the best economies ever the
economy’s great unemployment is as low
as has ever been people have jobs
everyone’s buying everything yep what is
your mindset like in 2009 when the
unemployment is 11 and a half percent
and the economy is not thriving I mean I
am so looking forward to the next crash
I’m telling you right now I am I am so
enthusiastic about the next crash but I
hear everybody saying this right now but
Patrick what are you crazy how you make
money in good economy I am so looking
forward to the next crash I can’t even
describe to you how much I love you I
love this politically I will explain to
exactly why ders when the crash happened
okay
wealth is not made in times like this
the people that are making real wealth
today is because they were ready in oh
seven not because they some of the
people are making money oh my gosh I
turned seven thousand dollars into two
hundred twenty eight thousand dollars in
Bitcoin that’s not what I’m talking
about I’m talking about a guy too
des who is preparing himself for the
next 12-24 you know 36 you know for five
years
crash is gonna come around the corner
every five years we have a small dip but
every ten years we’ve had a good-sized
crash and every 20 years it’s pretty
solid right when those happen you will
watch the market in a market you’ll see
oh my gosh she’s scared
did you see it she flinched oh I learned
look at him he’s not going all-in right
now look at this guy right now look at
that guy Rena they’re playing defense
they’re afraid did you see how we spoke
to you today they’re very afraid and
they see some guys saying boom boom boom
because everything is on sale when to
crash out everything is on someone crash
happens when a mortgage when mortgage
was booming if you went to LA you know
this everyone s500 was a pecan yeah and
as five hundred was like a Ford Focus
you’re driving all you driving as five
hundred with you financially you doing
okay
cuz it was a 9/11 it was Ferrari was a
Lambo was Rolls Royce it was Bentley
right every mortgage banker was making
money but it was in real money was fake
money everybody owned a nice house based
on Nina no income no asset everybody was
getting financed at a one and a half
million dollar home refinance make 200
grand two and a half million dollar home
three million dollar home everybody was
rich in you know to two thousand two two
thousand six and then November of a
seven it’s switched right and a bunch of
people started shutting down and some
people said well I’m gonna stay in
because I’m in a long call and all this
other stuff well they lost a lot of the
money and then they started doing REO
all this other things right right now
something’s gonna happen in the next
five years and the people that are gonna
make massive wealth are the ones that
save cash so I’m the cash guy not not
always I’m a cash guy pre-crisis your
cash guy pre Christ request which is
which is now which is now which is now
so right now is a great time to have a
lot of cash because what would you do
with that cash of tomorrow morning you
wake up in the Mickey Mantle card PSA
eight sells for one and a half million
dollars today a Mickey Mantle rookie
card when the crash happens that Mickey
Mantle cart is gonna sell for three four
hundred thousand dollars you keep that
Mickey Mantle car ten years later than
Mickey Mantle cars gonna sell for 3.5
million dollars a Mickey Mantle PSA ten
1952 Topps just sold for twelve million
dollar holy smokes a Mickey Mantle card
artwork from Picasso all of these things
that people don’t know how to buy these
are all things that are a million
dollars three million dollars when
crisis happened they body because the
market was doing good you go to the
people that bought all those fancy stuff
when the market was doing good
and you bought a tenth of a price you
sit on it for ten years you made 10 X 20
X this is a perfect time to be sitting
on a lot of cash
I said with a guy who was the grand
master of backgammon Viktor Ashkenazi I
think you and him would do very very
good together and he was a former
Goldman guy for 11 years it was a market
maker 40 million trades on a daily basis
and three days before the market crashed
he said I said how do you feel about the
market I think my opinion I think about
to experience a massive crash I
interview him three days later the
market tanks interest rates are gonna go
up they don’t like the current president
whoever controls rates rates go up you
know the market goes down the issue with
China right now midterms there’s a lot
of manipulation that’s gonna be taking
place and so you got to be careful on
what’s going on with the people that are
the decision makers behind the president
not necessarily the president but the
people that control fed all these other
things and they don’t like them so they
can poke at anything you just have to be
ready cash wise and it’s about to happen
consciousness I love that guys there’s
such a lesson in this if you’re watching
this if you’re listening to this on a
podcast there’s so many deep layers of
lessons in here for the entrepreneur
who’s new who’s seasoned and who’s ready
to strike I had the good fortune Pat in
2000 late 2007 2008 as the economy
crashed as you can imagine I’m coaching
and consulting personal trainers gym
owners and well all of a sudden they
stopped getting clients because people
start losing money they don’t want to
get a one-on-one personal trainer which
means one-on-one personal trainers
stopped working with me I had to do an
instant pivot I turned the outdoor
bootcamp model into an indoor model and
franchised it within the next two years
and that’s how Fit Body Boot Camp came
to be and so every time I look at an
economy crash people says well the money
went away my mindset is the money just
exchanged hands and I just need to know
whose hands that went into and
I can make that person and so I love how
you explain to this that you’ve got to
be sitting on cash right now because
opportunities are gonna come whether
it’s a Picasso painting whether it’s a
Mickey Mantle card whether it’s a
someone who’s got a competing business
that’s gonna sell it to you at wholesale
brilliant model so what is the future
for Patrick but David through through
this agency with the agency and also
with value tainment like what is the big
outcome you’re trying to achieve in the
next five years so a PHP agency it’s
it’s very simple we have grown now
fourteen quarters in a row we have sold
more insurance policies than the prior
quarter 14 quarters in a row we’ve been
up like two years ago we were selling
five hundred policies a month two months
ago we sold four thousand seven hundred
and seventy three insurance policies in
one month oh so from five hundred to two
4773 policies so we’ve grown three years
in or at a worst case scenario seventy
five percent there’s been some years
that was higher
worst case scenario we’ve grown out at
seventy five percent that’s three years
in a row so that part’s growing and it’s
expanding it’s going in a very nice
place right now we just made a biggest
investment into technology multi seven
figures we invested into this technology
that’s gonna condense time frames of
processing from fifteen minutes to two
minutes to catching things that we need
to catch and quality everything’s gonna
get better so we’re excited about this
technology we’re creating this one’s
growing okay and the part of the
insurance industry today is most of the
insurance companies two carriers the big
companies Varick they tried selling
policies courier site courier site is if
you work for New York Life I’m New York
Life your career if you work for
Northwestern Mutual your courier right
if you sell for AIG nationwide XYZ
you’re independent
okay a lot of the insurance companies
banked on courier for many years they
fired their career so once they fired
their career they had to rely on what
because they thought I’m gonna go into
the Internet
and I’m gonna sell insurance on the
Internet here’s what happened with
Internet nobody in the right mind by his
life insurance on the Internet nobody
nobody wakes up and says honey let’s go
buy life insurance today are you in it
because insurance has to be sold not
bought it’s a different buy interesting
you buy your shirt I like that jacket
let me go buy it
I like that Jim let’s go check it out I
like Ross but let me go see this I like
this let me go get it
no one sees an insurance commercial does
go by right so someone has to come to
you for you to get the willingness to
want to buy policies so internet once
Google realized how much money these
insurance companies are making the most
expensive word on Google today’s
insurance it’s fifty three dollars per
click so if you go on google you type in
most expensive word on google it’s gonna
come up with all the words mortgage bank
number one is insurance it’s a real nice
pie chart to actually see visually so
they realize internet’s gonna be too
expensive for them sell insurance on the
internet so now becomes distribution
when you look at distribution for the
most part it’s taken farmers as their
own but you can’t sell them farmers only
gonna sell farmers you know you’ve got a
trans has their own wfg has iran
Primerica has their own you know new
york has their own northwestern has
their own so most of these guys are
taken we are not taking we are still in
a place where a carrier can say we need
distribution these guys have eighty two
hundred they’re young they’re gonna go
for a long time we need to do something
about to lock us on so that parts
growing that’s PHP value tame inside
we’re about to cross a million subs when
we said we’re gonna cross a million subs
we’re gonna do a two and a half day
conference for entrepreneurs will be
launching out very soon and that’s gonna
be exciting once we do that it’s gonna
be you know a twosie how to think how to
decide how to process hiring firing you
know how to raise money it’s gonna be
very technical it’s not gonna be you
know sometimes you go to conferences you
can buy my package for this you can buy
my package for this you can everybody is
just selling their packages this is not
that you’re not it’s not a bitchfest
not at all at all you’re going to have a
handbook and we’re processing each issue
on how for you to level up leaving with
the community of value teeners to help
you grow your business to the next level
so people gonna come from all over the
world to help entrepreneurs expand and
this value teaming community is gonna
get bigger and bigger and bigger so with
that part to me i’m committed to
spreading the concept of capitalism
around the world that’s gonna continue i
think if we want to really minimize
unemployment crime a lot of these other
things if we increase entrepreneurs a
lot of your sins will go lower so that’s
gonna continue as far as the inner time
entertainment story stuff we got some
special cool things coming up soon as
well not jeff fantastic so before we
wrap up obviously your your one hell of
a leader you’re a great entrepreneur
marketer forward thinker and if there
was a young man or young woman who is an
emerging entrepreneur
and you’re only gonna see them one time
and there’s two three four pieces of
advice by way of being an entrepreneur
that you could impart with them what
would those messages be what would that
lesson be so this is one of the things
that I noticed young people don’t have
they typically don’t have an answer to
what they want I know this is gonna
sound strange the scariest people in the
world is somebody that’s clear on what
they want when I was single I thought I
knew what I wanted as a woman so I’d go
date and one time I dated the same kind
of girl with three different girls it’s
the when I tell you petrol is identical
it’s the same exact girl same exact girl
same exact girl and one day I sat down
I’m like oh you know what all these
girls you know the market today there’s
not many good girls and all this other
seven you know the victim side oh
they’re not out there right here and
then I sat down one day and I read a
book 101 questions to ask before you get
engaged and I literally went there every
single one of the questions what I
thought I was looking for I wasn’t
looking for what I thought I was looking
for was on the outside without thought I
was looking for that was really
important to me and what things were
non-negotiable wasn’t the three girls I
did and I noticed a trend okay so then I
came back and I got clear four girls I
dated afterwards second date every one
of them I need you to read this book I
need you to read this but really second
date my wife today our second date went
to church went to the steps in Santa
Monica went to earth cafe then went to
boarders on Third Street and I bought
her a book I another one question lies
before you get engaged a week later at
her house six hours we went through
every single question together and these
are tough questions like what baggage do
you bring to the table or you know what
are some of the stuff on the pass so if
a young person is watching this when I
got clear on what I want it everything
became clear right I knew what woman I
wanted I know what kind of a business I
wanted to build I know what kind of a
friend I want her to have in my life I
know what kind of people I wanted to
mentor me I realized exactly what’s the
right kind of a mentor like he is a I
call mentors trifecta as I’ll explain to
what I mean the reason why we get a lot
of these things to come we don’t go to
them I want you to know this you don’t
see me in a lot of different places I
don’t do a lot of speaking because we
don’t accept a lot of speak in ourselves
we a lot of offers which is very nice
but we say no to 90% of them here’s why
I like T trifecta type of mentors this
is what makes him t the letter T stands
for theory he has certain
theories in life you meet a lot of
people online that are mentors and they
read 200 books and now their theories on
how to build a business but they’ve
never build a business they ears
experience he has experience building a
business right so the experience is
there’s a big difference between you
being a salesperson versus having
employees lease office attorneys or
lawsuits it’s a very there’s a reason
why so many people don’t do it so he’s
got experience and last but not least
its application he’s applied and knows
what works and what doesn’t work so my I
got very clear in knowing who to take
counsel from and I wanted to be around
trifectas that’s a trifecta look for
trifecta type of mentors around you
because you’re not getting gibberish
you’re not getting somebody telling you
like my friend Bradford sitting back
there his background and the military
special ops Special Forces
he wasn’t just in the army like I was
just in the army I never went to war I
can’t tell you what it is to be into war
and seven people did on him carrying one
of them I can’t he can tell you that I
can’t tell you that
that’s a t trifecta if it’s coming a
military I can’t give you stories he
could give you stories so the moment I
went to that and I saw people giving me
advice on what to do with my business I
always asked the set of questions and I
realized this is a tea person this is a
trifecta person perfect I want to be
around trifecta types of people because
their counselors always gonna give me
the blind spot that most people will
miss a trifecta person want to help you
miss it a traffic the person will say by
the way these three things I just told
you you could still do it wrong if you
don’t pay attention to XYZ that’s the
trifecta so those are some other things
I would tell the younger entrepreneur to
be thinking about brilliant Prince so
I’m fascinated that you’re so into
mentorship because I was gonna ask you
when is it that you’re gonna start
mentoring and then of course you said
when we hit a million subs we’re gonna
launch this big event big event and so
I’m curious do you plan on creating some
kind of a coaching Mentor anything
because you’ve got to have people
banging on your door saying hey mentor
me coach me I want to experience what
you know is an entrepreneur yeah
probably and this is probably what I’ll
say and I don’t want it to come across
as a you know takeaway or an arrogant
approach at all I like speaking to CEOs
I like speaking to people that are
building a business that are maybe past
phase 1 phase 1 P
we’ll just go watch value 10 min and
come to about a timid conference you’re
going to be inspired to want to go into
Phase two well when you’re talking to
face to face 3 CEO that is where I can
give direction more than giving somebody
at a phase one phase one there’s plenty
of contact to help you go from you know
zero to six figures you don’t need a
direct relationship to go to six figures
today and by the way I didn’t grow up on
YouTube you didn’t grow up with you two
when we were coming up it was like you
talked talked about the books Tom
Hopkins led you to you know their
entries I’m Tracy let you to Abram led
you to Kennedy you know Kennedy then
Abraham right yeah so you went through
that part and you read the book today
YouTube you can sit on YouTube today and
watch the right videos the right videos
with the right people produce some
content you watch it for 90 days if you
don’t get to six-figure income
purely you don’t have the work ethic I
want to get to the part where I’m going
with a guy that’s doing 10 million to go
to 20 40 50 100 million that’s where I
get excited about because the numbers
are scalable and it’s typically to three
small things you find to tweak where a
guy just goes like this
we had three guys that fluent okay one
guy three years ago he started watching
by a Tim it was making 200 grand year
last year 15 million dollars Mario and I
said in our breakfast is show me the
numbers I’m like you went from 200 250
million tell me why so I got onto value
team and I watch his five videos I had
no idea how to do this I was not
somebody that was sales I was more the
technical guy I brought somebody that
was sales I brought somebody that was
this in my business grew so we’re
probably gonna go into that direction
but it’ll be people that have already
built an established business that’s
conscious I had a feeling that was the
direction you’re going and I and I think
that there’s a massive vacuum in there
for someone just like you and so I can’t
wait till you enter there how do people
learn more about you I’m easy to find
Instagram Patrick bid David Twitter
Patrick David and YouTube just type in
value Tim and you’ll find this I do have
one more question before we go log off
your Ferrari video that went viral
yes was that intentional like do you
guys craft that to go viral or was that
just it went by not at all so I’ll tell
you the story about that so we made the
video and we went on YouTube and the
title was best motivational video 2015
and it got 2500 views in the first 24
hours we were so disappointed
2500 views to never first 24 hours and
then Mario and I are talking about Mario
this thing didn’t do that good Mario
our Mario’s always like what pad you
gotta think about the long-term this is
gonna do good we have to be patient
people haven’t seen it yet I think it’s
doing okay
like Mario this thing didn’t do good
you’re terrible and so I was with the
founder of Lululemon chip Wilson you saw
the interview when it comes out it’s
going to be sick when it comes out with
chip was in his new book little black
sketchy pants one of the things he said
is he says create I asked him I said are
you ever happy he says a true creative
person is never content with what he’s
creating what the moment they produce
the product they don’t like the product
them really I was blown away by what he
said with that right here’s a 3.9
billion dollar guy saying from the
moment he produced a product he was
never happy with it was always like I
have to make you better make you better
make you better so why sometimes it’s
hard to work with some other like that
right so going back to the question with
the life of the life of an entrepreneur
video so then I go on Facebook
it’s October 31st it is 313 Pacific
Standard Time I’m about to take my kids
trick-or-treating we’re gonna go to
Northridge mall and then we’re gonna go
to some friends and go trick-or-treating
my dad sitting right there I uploaded on
facebook without telling Mario said I’m
gonna change the title I watched a video
again it was 90 seconds to the moment
that the camera of the story so I said
life of an entrepreneur in 90 seconds so
I changed the title from best
motivational video to the life of an
entrepreneur 90 seconds and I uploaded
it and then I won with my dad and in
Arles and I look at my phone on Facebook
my phone is blowing up it’s got a
quarter million views that’s a lot of
views if you’ve never had a quarter I
use and then all of a sudden I go to
sleep I wake up every single website of
Arts is shut down every what PHP
everything is shut down because of all
the traffic every single thing the
amount of emails in 24 hours I got
25,000 emails
25,000 emails that we got that ultimate
self-discovery question or on the
website was taken 33 thousand times it
was taken 33 thousand times that PDF was
downloaded and then obviously it goes 10
million 20 million and 31 million views
later crazy stuff become a legendary
video it’s it’s it’s inspired a lot of
people around the world yes but you know
just because you did it once let me tell
you to do it again it’s right it’s not
it’s not like well we’re gonna do it
again this one’s gonna go viral there’s
there is some luck when it comes
to virality ain’t that the truth mr.
Patrick but David thank you so much for
spending time with us here at the
empire’s show really appreciate you and
of course if you’re not following
Patrick please be sure to follow him
watch value tainment you will be
entertained you will be educated and you
will get a really good glimpse into the
history of what makes this man an
amazing entrepreneur thank you so much for spending time with us at my brother
interviewed by somebody that runs their
own podcasts or YouTube channel that
asks questions that have not been asked
before which leads to answers and topics
that we haven’t spoken about before and
I get compelled to want to share it with
you and that’s exactly what happened
with Petros when he interviewed me he
has his own YouTube channel he runs a
business on 700 Jim’s very successful
entrepreneur out of California and I
think you’re gonna take a lot away from
this video today again multi-dimensional
type of a conversation that I think you
will appreciate hey friends bedros cool
Ian here welcome to another great
episode of the Empire podcast show
inside look today we have a very amazing
friend someone that I look up to learn
from and of course get entertained by
mr. Patrick but David founder and CEO of
PHP agency’ and value tainment an
amazing show that I’m hooked on Pat
welcome to the Empire thanks for having
me bud yes sir first and foremost I got
to tell you I got a your interviews of
people that won’t mob bosses and people
that infiltrated the mob had me so
fascinated that I went back and watched
Donnie Brasco and all those movies again
because I’m such a big fan of that era I
do have a question for you where that’s
concerned if we lived in a different
time maybe if we went back would save 40
50 years would Patrick had been a
gangster I think if a Michael Franzese
was a father-figure type probably and I
would have probably done a pretty good
job at it fascinating yeah if I had a
father figure like a Michael or a Sonny
or one of those guys most likely gotcha
do you think you think like a gangster
at times you have to yeah there’s no
question about it in the business world
sure oh you have to think that way
interesting oh you have to especially in
the world of like what we’re friends
we’ll compare you know we may talk here
but within your world the bigger you get
there’s a lot of people that are not
happy about your brand getting bigger
sure you opening up more gyms this is
not exciting to a lot of other people
that own gyms
it’s not even exciting to somebody that
runs a different model when it comes
down to franchising right so you’re not
helping Pete it’s helping competitors
you hurting them sure and when it
down to the fits between your five
locations versus my five locations they
are going to be competitive so you get
in the world of business being very
everybody wants to help everybody’s this
and then you realize there’s a part of
it that some of the people would take
their side over you any day
all right now I think the bottom line
here is we start off the show is that
entrepreneurship is a lot like being a
gang stuff it is all right it is I miss
the killing and all the other stuff so
right right well we’re killing spirits
sometimes and that’s there’s a lot of
truth to that we do part of good
marketing I believe is killing the
spirit and the will of your competitor
to thrive and I think all great
entrepreneurs must do that it’s just my
own personal viewpoint on it so let’s
start off here before we get into value
teaming and PHP I’m very fascinated
about your journey because like me
you’re an immigrant to the United States
I was six when I came to the United
States you were ten
what catapulted the move to the United
States
what catapulted to move from Iran from
Iran are coming as well my father my
mother would go back and my father would
say let’s wait till we get the green
card before we go to Germany and then
when the war happened between Iran and
Iraq and and home and he died June 3rd
89 my mother said we got to get out of
here so six weeks later we escaped we
went to Germany lived there for about a
year and a half at a refugee camp and we
came out here
November 28 1990 so we had to get out my
parents didn’t want me to serve the
military over there and once I hit 12 I
can’t leave for no reason in Iran really
at that time yes sir they wanted to get
me out before I hit the age 12 so we can
you know not get caught up in there till
20 22 years obviously I came over here
and I served the US Army which was kind
of wild my mother was in Iran and she
got out of point where she ran out of
money in the States and we were welfare
family at that time my mother went to
Iran and she said you have one or two
choices you can come back with me to
Iran you can stay here and figured out
as I’m staying here I stayed here four
weeks later I went to South Carolina for
Jack’s and Kentucky started the army why
called Rob I said I’m in the army why
join the army why at that time so I’ll
give you the the logical and the
emotional logical a guy named hey soos
get it I kept following up with me since
14 years old okay I wasn’t a good kid in
school
I was a troublemaker 1.8 GPA so he kept
coming saying what he want to do with
your life I don’t know what I’m going to
my life
what are you gonna do Kip’s and you
thought it considered the army all these
other things so one day I’m living with
my sister for a month that following
morning we party till four o’clock in
the morning at her apartment at 17550
Burbank Boulevard in Encino and in the
morning her boss came you know her
what’d he call a landlord came to her
saying listen you guys party to our last
night you know there’s a bottles of
tequila and vodka all over the jacuzzi
this is an apartment complex you cannot
be doing this and so she was getting
evicted she told me you got to do
something in the morning I woke up they
stole my Toyota Corolla 1983 Oh call my
dad and I said dad take me to the
recruiting station went to the
recruiting station signed up that was an
instant decision like there wasn’t any
let me think about it the car stolen I’m
sitting at the balcony I’m looking
outside I come inside I call my dad take
me to Glendale text me to Glendale I
tell the guy if he can get me in the
army tomorrow signing up he says it’s
three months I said I’m not signing up
there make a few calls they get the
orders from map station come back two
weeks later on the south coast why if
you can get me in the army tomorrow and
not wait three months I I am a guy that
when I make a decision I make a decision
have you always been decided I would say
I’ve always been pretty this site once
once I make the decision so for me what
has happened with maturity is I am now
calculating a lot more reason and
consequences of the decision because
back then I only had to think about one
person as a decision goat today I have
to think about my employees my investors
my family my wife my kids the crusade to
cause division long term short term I
have to think about all those things so
the decision may take a little longer
but once I make it I’m moving on gotcha
that’s fascinating that’s fact
so you’re at one hundred and first
Airborne Airborne get gotcha and so you
get out of the military how’re you at
this point I’m about to turn 21 June of
1999 okay so I’m gonna fast forward just
for a second to today like today you’ve
got this amazing YouTube channel value
tainment which truly when I say like
this man entertains me guys and gals
like my wife and I’m like honey you got
to watch this like this is a guy with
Joe Joe piss Cohen Joe Pistone Pistone
from Donnie Brasco this is a guy in
Pat’s interviewing them your interviews
are so unique and different for me
an entrepreneur doesn’t matter who
you’re interviewing whether it’s
athletes or wolf of Wall Street
Jordan Belfort Jordan Belfort or any
kind of former gangster FBI agent
doesn’t matter I can take something to
apply to my life for my business so it’s
entertaining and I can extract value
hence value tainment you named it
appropriately your this is obviously
seems like your passion project and you
financially do very well in life that
you’re able to do your passion project
what did this passion project come from
so if you go back in high school if you
hung out with your and I hung out
together
I told stories I pulled pranks I was the
jokester but the guy that would bring
people together and I was curious I want
to know story your story I want to know
about your parents how your parents met
I was always curious like even when were
upstairs I’m asking you questions I want
to know your upbringing older sister
older brother six years old when he came
out here 700 stores $67 997 I’m looking
at everything you’re telling me your age
you know you talked about your wife the
two pictures there I’m curious here’s a
story of a guy who’s got a strong father
who was a card member of communism
because he had no choice comes to the
States tells you there’s no way in the
world you have you’re gonna turn out to
be nobody wouldn’t come here for you to
be anybody that said expect this you
turn out to be who you are today I’m
always fascinated by stories right so
for me when I came out of the military I
wanted to be a bodybuilder and then you
know I hung out with body builders I
realize it’s way too much on the body
and on the logical side six three and a
half six for bodybuilding today you got
to be three thirty to compete I don’t
want to carry 330 pounds on this body
frame and you know go with that it’s too
much pressure on the heart so I made
that decision distinction I’m not gonna
go that right and then all of a sudden I
met a girl and got into the financial
services that was purely accidental I
was never gonna sell stocks bonds mutual
funds so the showing in your late 20s is
neat this girl 21 years old I made this
girl at Venice Beach California be I
think we were together by the woman I
met her I met her at Venice Beach
California and and she’s working on
Morgan Stanley we start going out she
picks me up in a different car every
time I said how did you make your money
she said I work in Morgan Stanley what
do you do I’m a stockbroker how did you
get your job I got a degree from UCLA
you need it they won’t hire you and
that’s when I send the resumes out back
then we said
resumes out so my resume had Bob’s Big
Boy Burger King haagen-dazs you know
Bally’s and military that was it
so I sent a resume with the joke on a
cover letter and I told him I said
listen you know if you laugh after
reading this joke this is exactly how my
customer is gonna feel doing business
with me they’re gonna love me if you
want somebody like this part of your
team give me a call so I sent a hundred
of them I got 30 calls 15 interviews
three offers I took one of them in
Morgan Stanley Glendale and so this
industry of financial services was never
intentional I’ve always been a math guy
if I had it my way I would have probably
gone to entertain that was my next
question so that’s the parts I would
have gone in that route but
entertainment entertainment as a
managing or agency in front of as in
front behind storytelling directing you
know I’m the guy that for me therapy is
going to movies by myself at ten o’clock
in the morning that explains a lot about
that’s yeah so I go to movies and I’m
sitting by myself and I’ll see the movie
like somebody will come back and they’ll
say you know I am Legend what a terrible
movie I said you didn’t see the movie
it’s something I saw the movie so you
did not see the movie so you got to go
watch a movie with me then you go watch
a movie my said look at this and go boom
look at this you see what happened right
there that’s what this is explaining
this parts about this look at this I
never cut do you see that poster on the
back that’s what the poster the director
is trying to tell you lucky that you
missed it look at this part sometimes we
don’t catch those additional messages
that we need to get right the
storytelling part I’m fascinated by that
so I realize today the world we’re
living in if you don’t tell the world
who you are if you don’t tell the camera
the world who you are the world’s gonna
tell the world who you are so you have
two choices so a lot of people I said
well I’m a private guy no problem stay
private let the world tell everybody who
you are or you can get in front of the
camera and say this is who I am
so you’re saying control the narratives
you have to because if you don’t no one
really knows who you are
see I can watch a couple videos of you
and you pop up and you comment on
Instagram and I go up and I said let me
see this guy and I say wow this guy
communicates very well Petros that’s an
Armenian name is he at amounts you see
barska is your beirut i what what is
this guy where’s he from how did you
make his money and then now come to a
place I see this location that you have
beautiful very detailed
July 22nd baby you are so you’re you’re
one of these perfectionist guys
structure organized you got every
think situated so then I’m intrigued by
you but say you don’t do that I don’t
know who you are all I’m gonna take is
those three people they used to work
with who didn’t like you they’ll say you
never want to work with Petros let me
take who he really is
then they have more influence than these
guys gotcha so you have to control the
narrative that is a great lesson to take
away here that’s not a marketing lesson
that’s not just a life lesson that is an
overall lesson and how to create your
legacy control the narrative so you’re
supposed to be
is there any aspiration and going into
entertainment film still now are you so
far into the financial world
I put life as twenty Twenty twenty okay
so here’s what 21st 20 was just trying
to figure well I thought and survived
right look I have no idea what I want to
do I have to make it out of 20 without
committing a massive crime going to
prison or doing anything dumb the big
dumb mistakes you make in your first
Tony I was lucky enough to graduate it
what I’m making okay what was your
dumbest mistake in your first 20 you
tell me yours I’ll tell you mine I mean
well it was Association was my biggest
but because I was so fascinated with you
know Authority at a hard time with
Authority right so it’s like hey you
telling me what to do you know I’d get
caught doing some stuff we’re in Vegas
one time me and my four guys from
Burbank Torres saying we’re driving down
and New York guys pulls up hey were you
from where you from New York and my dad
and Albert are staying at the hotel
these guys take out a gun we take out a
gun we go at it we’re running the
streets cops or chase wait wait wait
guns actually shot like about 14 years
old can’t the are you serious no
doubt about it so I run out that night
and I went up I’m shaking when I see my
there cops will come he catch us it’s
done you don’t know who Peabody is
because financial services felony I
can’t be in the financial services so I
go upstairs to Tropicana I’d knock on a
door my dad come then why are you
shaking
nothing nothing so why are you so
nervous that what happened no nothing
happens that you know what why you why
you sweating white look come inside so I
go inside we sit there everybody’s we’re
just waiting they’re gonna knock on the
door and nothing happened did you ever
tell your dad of course I told my dad
but that night are you oh no no you no
way no my dad and my mom had a divorce
and if he you know if this story got out
that under my dad’s
that I see him once every other week oh
I see this happened I would never see my
best friend in the world so I’m not
throwing him under the bus there’s no
way in the world so good mom’s gonna say
look what you can’t even control your 14
year old kid who goes out so that’s just
one of many there’s a lot of dump
stories what’s yours
holy smokes oh well mine wasn’t there
was no guns involved but now I was part
of a home invasion robbery and I was the
getaway driver I was together made so
three of my friends enter a home that
they think is empty turns out the little
old lady is there and so instead of just
a Rob and – it ends up in home invasion
is what the cops call it because well
the lady sees them they come running out
and I’m thinking do you guys get
everything that quick Drive and I Drive
and I see a helicopter so it’s a police
helicopter chase brookhurst and La Palma
is where I end up getting you know
unmarked cars police helicopter pull
over all right fellas run soon as you
get out of the car no one’s running I
mean with you just dog pilots and I had
a boot on the back of my neck they bring
the little old lady the she’s inside of
a parked police car we’re sitting on the
hood of a car the four of us those three
guys who were in the house and me the
driver and she points out yes I saw his
face his face his face but she couldn’t
ID me because I was the driver was never
in the house that was a turning corner
for me that I will never break the law
were you at the time 18 I just turned 18
Wow
yeah so that could have been something
very permanent like it’s not a minor
anymore now I’m an adult right so that
could have been a very permanent scar on
me so I’m very grateful that that never
went further well if the old lady’s
watching thank you so much for doing
that
he’s great a lot of jobs just so you
know the economy is doing better because
of this man yeah if I if I could go back
I would I would apologize yeah I’m sure
she’s long gone by now god bless her so
all right so there you are now through
the grace of this young woman that
you’re dating and who shows up with many
different cars were you impressed by the
cars by the money what was money to you
because obviously you’re like whoa okay
she’s making money money is a vehicle to
what for you yeah so again it were in
Glendale you and I went to junior high
school together I went to Wilson junior
high school and in Glendale high school
so from Wilson junior high we would
drive down Verdugo okay and it was an
under the bridge we would drive down we
would walk down all the way down and I
lived on Broadway and Verdugo right
across from there’s a you know post
office here Glendale High School is here
I’m right here Broadway okay
13:23 Broadway
is where I lived that drive I had a
friend named Adrian he would tell me
okay Pat’s omni’s story today so say
listen would you rather be a millionaire
the best you know the richest man in the
world the best baseball player in the
world the biggest rock star the best
Hollywood actor which one would you want
to be and we would talk about it right
please come home I got you on baseball I
got that time Barry Bonds maybe I’m on
McGwire you know what if I’m Brad Pitt
what if I’m Warren Buffett or Bill Gates
or what if I’m you know the rocks aren’t
performing 100 thousand to be right so
to me it was all about the dream you
know when you death song goes it was all
a dream I used to read Word Up Magazine
yeah I mean it literally was all about
the dream okay parents get a divorce I
had one uncle who lived on upland off of
San Antonia I don’t know if you know
that area like snoop has a half’s house
up there so we go to his house once a
year and every time I go to us it was a
7,200 square foot house you’d go in he
always had a Jaguar he was a Jaguar guy
you know he had a bird collection here
potting here you’d go in like a putting
green putting green yeah to the right
kitchen where they would always hang out
to get a make breakfast his office was
here one time he took me to his bedroom
you’d go up the stairs that was the
jacuzzi up there for he and his wife
then the living room was right here he
had a pool table with a picture of Al
Gore obviously was on the left
politically and every time I was there
he would sit and his kids would come and
it would debate and he would say he’s a
Christian guy would say let me tell you
I saw an argument the other day I want
to hear what you guys gonna say here’s
an argument God doesn’t exist because I
thought thought thought thought thought
thought thought if he did this pop pop
pop pop I’ve God is predetermined and
everything God knows what’s gonna happen
next and why did we make bad decisions
maybe I ought to make the bad decision
maybe God made the bad and I would see
this guy just asking all these questions
these kids dad you don’t know what
you’re talking about that argument is
this so tell me about the sports team
that won why did this happen this man
named Luther Lazar and back it backyard
tennis court swimming pool changing room
flowers watermelon he would you know
planned stuff and I would see him Walker
and his kids grandkids love their family
they were all together that was the only
element of dream I had in my life the
only thing the only glimpse that I said
what if right so for me when I saw this
girl and I said look anything to get out
body building there’s not
money and I was a working eye Bally
Total Fitness I heard you briefly say LA
Fitness I don’t know if you ever did
with anything with valleys in Anaheim
but I definitely thought of fitness so
for me that was the way I got into it
and if this was my route always like
math and I said if I can get in and they
give me an opportunity work so that’s
kind of how it happened
holy smokes moving forward then so you
decided alright I’m gonna go to Morgan
Stanley Morgan State Morgan Stanley how
do you cut your teeth because from what
I’ve heard and you tell me if I’m right
you don’t even start selling until
months later is that true well you’re an
organization like that yeah you see it
depends on how you get recruited if you
get recruited on intern you’re not
selling for three years so you’re going
and you’re not even taking you’re
serious seven four three years later
right you go in I work under you I do
assistant stuff for you then three years
later you give me the green light then I
go take my seven after I got my
bachelor’s degree from whoever right and
I kind of work in that way yeah I got a
position is what they did they gave me a
position okay and so when I got the
position they won they submit oh my you
four you force what you submit to take
your series 7 exam
I took my 766 if you fail your series 7
the first time you’re done one shot you
fail a first time so I got started with
Morgan Stanley Dean Witter a day before
9/11 2001 Monday the next day 9/11
happens 3700 employees at Morgan Stanley
Dean with the World Trade Center is gone
who so our training went from World
Trade Center to Mark Hopkins San
Francisco complete different side but
yeah so that’s how you get your 7 if you
if you fail it you’re out you’ve gone
and at that time Morgan had a minimum of
12 million dollars you need to bring in
your first year you don’t bring 12 mil
you go on probation then you’re out
gotcha
alright so at some point you decide hey
I don’t think I’m gonna work for someone
I’m gonna I’m gonna beat my own path
why’d I even decide to do this it sounds
like you were making doing pretty well
yeah Morgan no I didn’t get a taste of
money at Morgan I got a little bit of
tastes of money prior to Morgan making
10 or 20 grand in a month one time but
never really like a taste taste of money
and so from Morgan at that time my
girlfriend at the time was an assistant
to a guy who owned the windows company
guy named Aaron and he was a guy with
admired he was a New York guy that flew
in from New York came to LA but he made
his money in New York
around the edges 5-3 on a good day
perfect nails flawless eyebrows like
plucked like I’m talking like perfection
like you know the ones that you do he
would just come in and the way he would
walk he’d be very particular about
shaking people’s hands one of those guys
just try to visualize this guy here
that’s who he was but it was very good
and here’s actually good storytelling so
I’m sitting with them and I said hey you
know I would tell my girlfriend you got
to give me one-on-one time with him so
I’ll go soon when the missing your
girlfriend keeps telling me gonna be a
million or one day I said yeah so look
at this business card I’d like to earn
your business I give my business called
Morgan Stanley Dean Witter said I’m
working with the best he says really he
said yes I said yes I sit down he starts
laughing at me I said why are you
laughing
he says his rule number one of creating
wealth I said what’s that never ever
work for a sexy established company
never I said why he said if you work for
a sexy established company no one knows
you if you quit you get fired
you’re just another employee ID go to
company help it become sexy established
be a leader on a piece you’ll become
wealthy
I left mm-hmm went to another company
Transamerica I was there with him for
about seven and a half years and in
October 28 of our own I just said we’re
gonna leave and start PHP agency’
no Kenya started a company so PHP
started no 9 October 9 September 23rd I
resigned October 20th we became official
October 28 the company I was a part of
filed a lawsuit falling a page lawsuit
it’s a foreign a billion-dollar company
they sued us it’s the only time I’ve
ever been sued in my life
file a lawsuit and that I went from
having some savings that I save in my
20s they pleaded all the way down to
thirteen thousand dollars and no one
knew about it I was playing poker acting
as if I got a million behind me only had
thirteen thousand dollars okay never
mess payroll never miss commission never
missed anything and it was a very dirty
this is part of the mafia thing that
came in I was the guy that was a nice
naive guy coming out coming up and it
was cool now obviously I saw a lot of
stuff in streets but I was optimistic
about everybody’s gonna want to try to
do good to you and you get into business
and you see different side and you
become a competitor a lot of people that
were friends all of a sudden they’re
looking at you as an enemy so you see a
different part of the
so that that that how do you feel about
that one when people you came up with
then see you as the enemy I’m very
comfortable with that
look my parents got a divorce but was
young BAE David okay but westerns were
Armenians but David’s were a serious
right but Waltons believe in communism
David’s believed and imperialism okay
now you got to realize that by the way
they believed in communism so they were
not cardmembers because they had to they
were cardmembers because they chose to
share okay so Annie Rhonda was a crew
called today and today was like the
communistic you know underground project
in Iran so when my parents got a divorce
if I hung out with my dad’s family his
brothers would say look at him you know
he’s ablution he’s Armenian he wants to
hang out with them and those sarcastic
comments right I’ve never liked them and
when I was with the Bosnian family they
would say look at him he’s like his dad
he likes a Syrian
he’s look what he’s doing he’s trying to
be like his dad he’s this so they would
both say so I was eight nine years old i
sat my uncles down and I saw my mother’s
family then I said let me explain guys
something very simple here there’s only
three people in my life that matter
my mom my dad and my sister you don’t
matter to me I am simply good to you
because you’re my brother my father’s
brother’s outside of that you’re
irrelevant to me my saying this at the
age of eight or nine eight or nine years
old to my family how do you even have
the wherewithal the the emotional
wherewithal to say this to an adult and
in that culture because that’s the
culture idea Ron so you’re supposed to
look up to them your spoon and I do I
love them you have to realize that these
people are very good to me I mean my
mother’s brother is who brought caviar
to me he’d come at two o’clock in the
morning like a party and you wake me up
we’d sit there hey don’t tell your mom
I’m doing this let’s wake up we eat
spoons of caviar together and Bandera
levy which is you know Caspian Sea it’s
the best kind of caviar and Johnnie and
and and and these guys over here the
Victor they were very good to me they
were nice to me but they played the game
of pinning they played a game of pinning
and I’m not a fan of that I’m not a fan
of that because I am here because I am
Armenian proudly and I am a Syrian
proudly I’m Armenian and a Syrian born
in Iran and American I’m proud to be
Iranian Armenian Assyrian and American
that’s this blood that’s this product
all of its combined into being what it
is I was used to that
manipulative games when my parents got a
divorce and so when it happened it was
just purely flashbacks I get it I fully
understand but here’s what I also know
you can think whatever you want right
now in the next 10 years
you’re gonna love to be friends with me
and you will call me I won’t call you
it’s exactly what happened so the level
of patience to say to yourself if I’m
staying true on the way I treat you your
family peers people call me ask about
competitors if I stay true to my game
and everybody knows I’m predictable in
the way I speak about everybody in the
marketplace
eventually people gonna know who you
really are color you know your true
colors eventually come out amen so would
you say you had a chip on your shoulder
Pat till today yeah oh yeah till today I
try to fix it so it doesn’t come out
every once in a while but you know you
it still comes out and there’s a lot of
it you know it’s what do you say to
people who say you know hey do something
about that you you’re successful now you
don’t have to have that I don’t mind it
at all you want it there I I don’t I am
very comfortable at being there matter
of fact listen I got three kids I got a
six year old five year old two year old
right I don’t mind my kids having a
little bit of a chip so my raising up my
kids isn’t the environment of don’t
fight in front of your kids don’t show
conflict in front of your kids let them
not see I don’t come from that school of
thought I don’t I come from the school
of thought that they have to see now
they’re living with a father who’s got a
lot of money successful whatever you
know you’re always going to nice places
everybody’s always wanted to take care
of you because your daddy’s this and you
know but let’s just see Mario is tough
on my son he I will never go to Mario’s
amaura don’t talk to my son like that at
all
if my son acts up with you and you try
to discipline him say we’re friends you
will never hear it from me I don’t know
if that makes sense like it’s not gonna
come hey Petros don’t talk to my son
like that does that won’t happen you
believe tried he needs it right he needs
that to push him a little bit so you
know I tried to find a way like
yesterday I tell you what happened I
almost missed my flight to come to you
by the way yesterday and I’ll tell you
why
so yesterday we I fly in we were out
doing a major project like we were
blowing stuff up like with tanks with
blow what he could what was that thing
called a flamethrower oh he’s doing all
this great like we were doing you know
Sherman tanks and shooting up drones
where this was in Texas some will be
found Lutz
9:18 charlie guy you got to go to this
place drive tanks calm insane okay
anything you would love this place so we
come back haven’t had a lot of sleep but
it’s sunday i got to spend time with
these kids i spend time with them we go
out we go to church then we go to yard
house and we go to the house then we go
get a haircut to do two boys which they
like to get the haircut and the massage
the whole night so then we go to their
school they had a trick-or-treat there
dressed as Incredibles right so he’s
running on all this other stuff and a my
oldest everytime he gets upset he says
no longer loves me Anna Anna Anna and he
just wants to you know have this idea
and he wrote this nice letter to his
friend Lennox okay and he gets into the
house
you’re not giving this to me you’re not
a good daddy you’re not this he rips the
letter that he drew to his best friend
and he trashes it
I don’t want anybody my look I said go
grab that thing right now go grab it
right now sit down I said it makes my
son to you look at me look at me righty
I don’t want you get distracted look at
me it’s a number one rule number one you
love Lennox yes is he a good friend of
yours yes who made you mad today me it’s
not my fault it’s your fault you got
upset with me but what does that have to
with Lennox here’s a sheet of paper I
need you to sit down right here
the moment that you drew that thing and
wrote that letter for Lennox you need to
still share that emotion with them draw
down right now you’re not taking a
shower he drew it again I say you’re
gonna go give this thing to him because
you cannot hold back an emotion like
that to somebody you love just because
somebody else pissed you off so he said
does that make sense to you yes daddy
draw it down he draws it down said who
loves you you love me daddy
perfect it’s gonna be okay but you can’t
cop out on situations like this so we go
at it that frictions gonna be there and
that’s a six year old it’s a six year
old but he has to get that because you
and I have the luxury of seeing a lot
more terrible things when we were grown
up they don’t have that luxury we almost
have to create it for them why do you
think that’s a luxury that we had the
hardships you know I was in the Army I
get out of the army people ask me what’s
the biggest difference when you were in
the army and you got out I you have a
different lens I can’t describe it like
listen a blind person cannot see with
somebody with you know vision can see
right at the same time Richard Turner
whom I interviewed who is a number one
card mechanic in the world who’s been
blind since he was 9 years old because
one day
he’s in school he’s reading a book he
can’t see anything here do you only
think he can see this year and this guy
all of a sudden fully blind he becomes a
number one card mechanic in the world I
said what do you have that I don’t have
he says I feel everything you’re doing
I feel the movements I feel your
eyebrows I feel everything that’s moving
I feel that left hand you just moved
right now I feel like that go over there
just moved I feel he just picked up his
leg his pants just did this the camera
guy just put his arm down that guy just
did this you don’t have that luxury you
and I will never have that right we are
never gonna have that the only reason he
has a that’s 20 years experience of
being blind we have a certain experience
of hell when you experience he’ll think
slow down you just kind of look run and
everything slow it’s okay it’s okay
we’re gonna figure it out it’s gonna be
all right that’s not that big of a deal
just happen game relax come back let’s
strategize everything becomes slower
when you have experienced a lot of
tragedy right everything and that chip
allows you to say that’s I don’t know
why we’re afraid of that’s not a big
deal this person is not that intimate
it’s okay we don’t need to be afraid of
this guys we’re gonna be able to
overcome this it brings a certain level
of poise confidence to the crew that
you’re running with you cannot go to a
conference and gain that you can only
gain that from being in hell and back
and so if you haven’t had that you got
almost put yourself in certain
situations to experience hell if you
don’t put yourself in those out
situations no conference in the world is
ever ever gonna give that too fast not
at all fascinating so who’s your
favorite out who’s a favorite
personality that you’ve had on value
tainment that you’ve interviewed was a
favorite personality well first of all
Michael and I were very good friends now
we invested into business with him he
and I because of their show he ended up
getting a massive show in Vegas which if
you haven’t seen mob story if you go to
Vegas you got a watch mob story he tells
the story of mob so he tells a story
about Hoffa about Marilyn Monroe how
Marilyn Monroe really died and who was
behind it he says Hoffa is underwater I
know he is do you believe this well I
mean listen there’s a I do believe the
part that the mob had something to do
with Kennedy because I’ve asked her from
a lot of different people and they have
said yes because when he became
president the mob helped them allowed
helped them a lot and you know in
Chicago I in
you’d abraham Bolden who was the first
african-american in a Secret Service
agent he specifically said that 7,000
people in Chicago who voted for Kennedy
were all dead they were not a lot these
are dead people that voted for him so
there was a lot of that stuff that
happened at a mob tail town
I’d say Michael Franzese is entertaining
Gloria Allred was very tough
I respect somebody that’s gone through
hell and back and for her to be a firm
believer even a we agree how’s the
interview or she’s a tough person she’s
a tough person candidate 80% of stuff we
disagree with but you know you can’t
explain what she went through 1984 when
she got raped and Mexico from there she
decides to come out and become who she
is you are never gonna change a person’s
mind like that that’s a life experience
that is not gonna change
Jordan Peterson was very entertaining I
can’t really pick one or two truly I
enjoy every one of these things that the
ones that I like the most you will know
which ones I don’t like if they’re only
less the flip if it’s less than 40
minutes I was really not enjoying myself
gotcha so look at anything below 40 and
I’m saying it there are some interviews
I do I just went in there Petro State
this year arrogant cocky out of control
I’m like here’s Kevin Hart you guys got
150 million people he has to be cocky
and he’s not in you’re cocky for what
what are you being cocky for relax
yourself you know you did something
that’s big but it’s not that you know so
you can’t pull information and want to
talk to them there’s too much above
everybody Jeff wait I have any
interviews below 40 I didn’t join any
interview above an hour I’m pretty much
enjoying myself
interesting so in 2009 you build PHP and
this is an agency where its financial
services is a mainly financial services
insurance and annuity insurance and knew
it yeah how many employees do you have
now so we have 8200 insurance agents in
49 states we started off with 66 so 66
agents is now 8200 in 49 states okay
nine years in nine years Stella who is
one of our investors that cut a check to
De La Hoya every month gabbro Brenner’s
an ambassador who’s the first Mexican
born professional sports on or an
American Atalaya fund out of New York
which is a two billion dollar fund we
have 60 employees that support 80 200
agents 62 and four
62 employees 480 800 agents gotcha
gotcha in 49 states
49 states in 49 states how often do you
get a big group of these agents together
to pump them up motivate them giving
them clarity on vision so it used to be
more before than now because if you
think I tell the story well you have to
hear them tell the story I mean you you
would think these guys are the founders
of the company when you’re them tell the
story I mean I’m talking tears coming
down they’re tugging at your heart and
you know they’re incredible at what
they’re doing so now it’s more I go out
when needed but for the most part our
guys are doing it we do do one big
conference every year which we did in
August is that the one you have Kevin
Hart out that’s the one I had Kevin Hart
we had 5,000 people there in attendance
it was wild I mean it was listen it was
absolutely as untraditional as a
conference and a financial industry as
it could be because Kevin Hart said the
F word maybe 200 times and our carriers
are not used to this because it’s a lot
of good old boy you know sure I went to
the right school have the right last
name I went up the right way and so oh
my gosh look what he’s saying you know
our average agent is a 34 year old
Hispanic female is what our app were 51%
women
54% Hispanic average agent is 34 years
old
I’m curious was this by structure or did
this is how it turned out in age the
gender the ethnicity yeah so I like
immigrants or hard workers that’s what I
like I like immigrants were hard workers
you’re an immigrant who’s a hard worker
so that’s what I like I like an underdog
to real are you and I would get along
very well because you know what it is to
pay the price then no one has to explain
to what time to get up what time to work
you’re gonna get to work right that’s
what I like and then when it comes on to
support team I recruit April babies
my favorite kind or April babies October
babies if they deal with people
February babies I love those three when
it comes on to support when it comes on
really heal Patrick I got to stop you
I’ve never heard anyone stand right
there we’ve had some amazing people
there from Tom Billy you too Jessie it’s
alerta’ you know using astrology to
decide who’s going to support and
service
explain this to me so so I so because I
asked so many questions I’m a numbers
guy it stays with me so you say July
22nd in my brain I go and say who’s in
July who’s in July who’s in July boom
boom boom boom boom what is the level of
consistency for 70% of them pom pom pom
okay got it
let me ask him a question are you like
this this this this this yes
okay validation so he’s part of that
community you guys are wiring is a
certain way now by the way for me it’s
more months than it is astrology so a
lot of astrology people don’t like you
when I say that because it’s more months
then I’m about you know July 22nd I must
not missed it by one day you know here
you know so that part so then for field
for field like running the agency I like
June I like July I’m very comfortable
when June and July when they deal with
sales organization but that’s you know
now you got to realize of course there’s
an anomaly I’m just telling you stuff
that I see that for me it’s like okay
right I’m comfortable with this so
October February April home office June
July dealing with the field fascinating
so you’re you’re quite the leader you’re
quite the Empire Builder and in such a
short time nine years is a very short
run and it’s ironic that you did it in
such a short time so the economy crashes
and you decide that you’re going to go
into business and get sued at the same
time you didn’t decide to get sued but
there was an outcome of you quitting and
moving on going what do you do when
times because right now we’re living in
one of the best economies ever the
economy’s great unemployment is as low
as has ever been people have jobs
everyone’s buying everything yep what is
your mindset like in 2009 when the
unemployment is 11 and a half percent
and the economy is not thriving I mean I
am so looking forward to the next crash
I’m telling you right now I am I am so
enthusiastic about the next crash but I
hear everybody saying this right now but
Patrick what are you crazy how you make
money in good economy I am so looking
forward to the next crash I can’t even
describe to you how much I love you I
love this politically I will explain to
exactly why ders when the crash happened
okay
wealth is not made in times like this
the people that are making real wealth
today is because they were ready in oh
seven not because they some of the
people are making money oh my gosh I
turned seven thousand dollars into two
hundred twenty eight thousand dollars in
Bitcoin that’s not what I’m talking
about I’m talking about a guy too
des who is preparing himself for the
next 12-24 you know 36 you know for five
years
crash is gonna come around the corner
every five years we have a small dip but
every ten years we’ve had a good-sized
crash and every 20 years it’s pretty
solid right when those happen you will
watch the market in a market you’ll see
oh my gosh she’s scared
did you see it she flinched oh I learned
look at him he’s not going all-in right
now look at this guy right now look at
that guy Rena they’re playing defense
they’re afraid did you see how we spoke
to you today they’re very afraid and
they see some guys saying boom boom boom
because everything is on sale when to
crash out everything is on someone crash
happens when a mortgage when mortgage
was booming if you went to LA you know
this everyone s500 was a pecan yeah and
as five hundred was like a Ford Focus
you’re driving all you driving as five
hundred with you financially you doing
okay
cuz it was a 9/11 it was Ferrari was a
Lambo was Rolls Royce it was Bentley
right every mortgage banker was making
money but it was in real money was fake
money everybody owned a nice house based
on Nina no income no asset everybody was
getting financed at a one and a half
million dollar home refinance make 200
grand two and a half million dollar home
three million dollar home everybody was
rich in you know to two thousand two two
thousand six and then November of a
seven it’s switched right and a bunch of
people started shutting down and some
people said well I’m gonna stay in
because I’m in a long call and all this
other stuff well they lost a lot of the
money and then they started doing REO
all this other things right right now
something’s gonna happen in the next
five years and the people that are gonna
make massive wealth are the ones that
save cash so I’m the cash guy not not
always I’m a cash guy pre-crisis your
cash guy pre Christ request which is
which is now which is now which is now
so right now is a great time to have a
lot of cash because what would you do
with that cash of tomorrow morning you
wake up in the Mickey Mantle card PSA
eight sells for one and a half million
dollars today a Mickey Mantle rookie
card when the crash happens that Mickey
Mantle cart is gonna sell for three four
hundred thousand dollars you keep that
Mickey Mantle car ten years later than
Mickey Mantle cars gonna sell for 3.5
million dollars a Mickey Mantle PSA ten
1952 Topps just sold for twelve million
dollar holy smokes a Mickey Mantle card
artwork from Picasso all of these things
that people don’t know how to buy these
are all things that are a million
dollars three million dollars when
crisis happened they body because the
market was doing good you go to the
people that bought all those fancy stuff
when the market was doing good
and you bought a tenth of a price you
sit on it for ten years you made 10 X 20
X this is a perfect time to be sitting
on a lot of cash
I said with a guy who was the grand
master of backgammon Viktor Ashkenazi I
think you and him would do very very
good together and he was a former
Goldman guy for 11 years it was a market
maker 40 million trades on a daily basis
and three days before the market crashed
he said I said how do you feel about the
market I think my opinion I think about
to experience a massive crash I
interview him three days later the
market tanks interest rates are gonna go
up they don’t like the current president
whoever controls rates rates go up you
know the market goes down the issue with
China right now midterms there’s a lot
of manipulation that’s gonna be taking
place and so you got to be careful on
what’s going on with the people that are
the decision makers behind the president
not necessarily the president but the
people that control fed all these other
things and they don’t like them so they
can poke at anything you just have to be
ready cash wise and it’s about to happen
consciousness I love that guys there’s
such a lesson in this if you’re watching
this if you’re listening to this on a
podcast there’s so many deep layers of
lessons in here for the entrepreneur
who’s new who’s seasoned and who’s ready
to strike I had the good fortune Pat in
2000 late 2007 2008 as the economy
crashed as you can imagine I’m coaching
and consulting personal trainers gym
owners and well all of a sudden they
stopped getting clients because people
start losing money they don’t want to
get a one-on-one personal trainer which
means one-on-one personal trainers
stopped working with me I had to do an
instant pivot I turned the outdoor
bootcamp model into an indoor model and
franchised it within the next two years
and that’s how Fit Body Boot Camp came
to be and so every time I look at an
economy crash people says well the money
went away my mindset is the money just
exchanged hands and I just need to know
whose hands that went into and
I can make that person and so I love how
you explain to this that you’ve got to
be sitting on cash right now because
opportunities are gonna come whether
it’s a Picasso painting whether it’s a
Mickey Mantle card whether it’s a
someone who’s got a competing business
that’s gonna sell it to you at wholesale
brilliant model so what is the future
for Patrick but David through through
this agency with the agency and also
with value tainment like what is the big
outcome you’re trying to achieve in the
next five years so a PHP agency it’s
it’s very simple we have grown now
fourteen quarters in a row we have sold
more insurance policies than the prior
quarter 14 quarters in a row we’ve been
up like two years ago we were selling
five hundred policies a month two months
ago we sold four thousand seven hundred
and seventy three insurance policies in
one month oh so from five hundred to two
4773 policies so we’ve grown three years
in or at a worst case scenario seventy
five percent there’s been some years
that was higher
worst case scenario we’ve grown out at
seventy five percent that’s three years
in a row so that part’s growing and it’s
expanding it’s going in a very nice
place right now we just made a biggest
investment into technology multi seven
figures we invested into this technology
that’s gonna condense time frames of
processing from fifteen minutes to two
minutes to catching things that we need
to catch and quality everything’s gonna
get better so we’re excited about this
technology we’re creating this one’s
growing okay and the part of the
insurance industry today is most of the
insurance companies two carriers the big
companies Varick they tried selling
policies courier site courier site is if
you work for New York Life I’m New York
Life your career if you work for
Northwestern Mutual your courier right
if you sell for AIG nationwide XYZ
you’re independent
okay a lot of the insurance companies
banked on courier for many years they
fired their career so once they fired
their career they had to rely on what
because they thought I’m gonna go into
the Internet
and I’m gonna sell insurance on the
Internet here’s what happened with
Internet nobody in the right mind by his
life insurance on the Internet nobody
nobody wakes up and says honey let’s go
buy life insurance today are you in it
because insurance has to be sold not
bought it’s a different buy interesting
you buy your shirt I like that jacket
let me go buy it
I like that Jim let’s go check it out I
like Ross but let me go see this I like
this let me go get it
no one sees an insurance commercial does
go by right so someone has to come to
you for you to get the willingness to
want to buy policies so internet once
Google realized how much money these
insurance companies are making the most
expensive word on Google today’s
insurance it’s fifty three dollars per
click so if you go on google you type in
most expensive word on google it’s gonna
come up with all the words mortgage bank
number one is insurance it’s a real nice
pie chart to actually see visually so
they realize internet’s gonna be too
expensive for them sell insurance on the
internet so now becomes distribution
when you look at distribution for the
most part it’s taken farmers as their
own but you can’t sell them farmers only
gonna sell farmers you know you’ve got a
trans has their own wfg has iran
Primerica has their own you know new
york has their own northwestern has
their own so most of these guys are
taken we are not taking we are still in
a place where a carrier can say we need
distribution these guys have eighty two
hundred they’re young they’re gonna go
for a long time we need to do something
about to lock us on so that parts
growing that’s PHP value tame inside
we’re about to cross a million subs when
we said we’re gonna cross a million subs
we’re gonna do a two and a half day
conference for entrepreneurs will be
launching out very soon and that’s gonna
be exciting once we do that it’s gonna
be you know a twosie how to think how to
decide how to process hiring firing you
know how to raise money it’s gonna be
very technical it’s not gonna be you
know sometimes you go to conferences you
can buy my package for this you can buy
my package for this you can everybody is
just selling their packages this is not
that you’re not it’s not a bitchfest
not at all at all you’re going to have a
handbook and we’re processing each issue
on how for you to level up leaving with
the community of value teeners to help
you grow your business to the next level
so people gonna come from all over the
world to help entrepreneurs expand and
this value teaming community is gonna
get bigger and bigger and bigger so with
that part to me i’m committed to
spreading the concept of capitalism
around the world that’s gonna continue i
think if we want to really minimize
unemployment crime a lot of these other
things if we increase entrepreneurs a
lot of your sins will go lower so that’s
gonna continue as far as the inner time
entertainment story stuff we got some
special cool things coming up soon as
well not jeff fantastic so before we
wrap up obviously your your one hell of
a leader you’re a great entrepreneur
marketer forward thinker and if there
was a young man or young woman who is an
emerging entrepreneur
and you’re only gonna see them one time
and there’s two three four pieces of
advice by way of being an entrepreneur
that you could impart with them what
would those messages be what would that
lesson be so this is one of the things
that I noticed young people don’t have
they typically don’t have an answer to
what they want I know this is gonna
sound strange the scariest people in the
world is somebody that’s clear on what
they want when I was single I thought I
knew what I wanted as a woman so I’d go
date and one time I dated the same kind
of girl with three different girls it’s
the when I tell you petrol is identical
it’s the same exact girl same exact girl
same exact girl and one day I sat down
I’m like oh you know what all these
girls you know the market today there’s
not many good girls and all this other
seven you know the victim side oh
they’re not out there right here and
then I sat down one day and I read a
book 101 questions to ask before you get
engaged and I literally went there every
single one of the questions what I
thought I was looking for I wasn’t
looking for what I thought I was looking
for was on the outside without thought I
was looking for that was really
important to me and what things were
non-negotiable wasn’t the three girls I
did and I noticed a trend okay so then I
came back and I got clear four girls I
dated afterwards second date every one
of them I need you to read this book I
need you to read this but really second
date my wife today our second date went
to church went to the steps in Santa
Monica went to earth cafe then went to
boarders on Third Street and I bought
her a book I another one question lies
before you get engaged a week later at
her house six hours we went through
every single question together and these
are tough questions like what baggage do
you bring to the table or you know what
are some of the stuff on the pass so if
a young person is watching this when I
got clear on what I want it everything
became clear right I knew what woman I
wanted I know what kind of a business I
wanted to build I know what kind of a
friend I want her to have in my life I
know what kind of people I wanted to
mentor me I realized exactly what’s the
right kind of a mentor like he is a I
call mentors trifecta as I’ll explain to
what I mean the reason why we get a lot
of these things to come we don’t go to
them I want you to know this you don’t
see me in a lot of different places I
don’t do a lot of speaking because we
don’t accept a lot of speak in ourselves
we a lot of offers which is very nice
but we say no to 90% of them here’s why
I like T trifecta type of mentors this
is what makes him t the letter T stands
for theory he has certain
theories in life you meet a lot of
people online that are mentors and they
read 200 books and now their theories on
how to build a business but they’ve
never build a business they ears
experience he has experience building a
business right so the experience is
there’s a big difference between you
being a salesperson versus having
employees lease office attorneys or
lawsuits it’s a very there’s a reason
why so many people don’t do it so he’s
got experience and last but not least
its application he’s applied and knows
what works and what doesn’t work so my I
got very clear in knowing who to take
counsel from and I wanted to be around
trifectas that’s a trifecta look for
trifecta type of mentors around you
because you’re not getting gibberish
you’re not getting somebody telling you
like my friend Bradford sitting back
there his background and the military
special ops Special Forces
he wasn’t just in the army like I was
just in the army I never went to war I
can’t tell you what it is to be into war
and seven people did on him carrying one
of them I can’t he can tell you that I
can’t tell you that
that’s a t trifecta if it’s coming a
military I can’t give you stories he
could give you stories so the moment I
went to that and I saw people giving me
advice on what to do with my business I
always asked the set of questions and I
realized this is a tea person this is a
trifecta person perfect I want to be
around trifecta types of people because
their counselors always gonna give me
the blind spot that most people will
miss a trifecta person want to help you
miss it a traffic the person will say by
the way these three things I just told
you you could still do it wrong if you
don’t pay attention to XYZ that’s the
trifecta so those are some other things
I would tell the younger entrepreneur to
be thinking about brilliant Prince so
I’m fascinated that you’re so into
mentorship because I was gonna ask you
when is it that you’re gonna start
mentoring and then of course you said
when we hit a million subs we’re gonna
launch this big event big event and so
I’m curious do you plan on creating some
kind of a coaching Mentor anything
because you’ve got to have people
banging on your door saying hey mentor
me coach me I want to experience what
you know is an entrepreneur yeah
probably and this is probably what I’ll
say and I don’t want it to come across
as a you know takeaway or an arrogant
approach at all I like speaking to CEOs
I like speaking to people that are
building a business that are maybe past
phase 1 phase 1 P
we’ll just go watch value 10 min and
come to about a timid conference you’re
going to be inspired to want to go into
Phase two well when you’re talking to
face to face 3 CEO that is where I can
give direction more than giving somebody
at a phase one phase one there’s plenty
of contact to help you go from you know
zero to six figures you don’t need a
direct relationship to go to six figures
today and by the way I didn’t grow up on
YouTube you didn’t grow up with you two
when we were coming up it was like you
talked talked about the books Tom
Hopkins led you to you know their
entries I’m Tracy let you to Abram led
you to Kennedy you know Kennedy then
Abraham right yeah so you went through
that part and you read the book today
YouTube you can sit on YouTube today and
watch the right videos the right videos
with the right people produce some
content you watch it for 90 days if you
don’t get to six-figure income
purely you don’t have the work ethic I
want to get to the part where I’m going
with a guy that’s doing 10 million to go
to 20 40 50 100 million that’s where I
get excited about because the numbers
are scalable and it’s typically to three
small things you find to tweak where a
guy just goes like this
we had three guys that fluent okay one
guy three years ago he started watching
by a Tim it was making 200 grand year
last year 15 million dollars Mario and I
said in our breakfast is show me the
numbers I’m like you went from 200 250
million tell me why so I got onto value
team and I watch his five videos I had
no idea how to do this I was not
somebody that was sales I was more the
technical guy I brought somebody that
was sales I brought somebody that was
this in my business grew so we’re
probably gonna go into that direction
but it’ll be people that have already
built an established business that’s
conscious I had a feeling that was the
direction you’re going and I and I think
that there’s a massive vacuum in there
for someone just like you and so I can’t
wait till you enter there how do people
learn more about you I’m easy to find
Instagram Patrick bid David Twitter
Patrick David and YouTube just type in
value Tim and you’ll find this I do have
one more question before we go log off
your Ferrari video that went viral
yes was that intentional like do you
guys craft that to go viral or was that
just it went by not at all so I’ll tell
you the story about that so we made the
video and we went on YouTube and the
title was best motivational video 2015
and it got 2500 views in the first 24
hours we were so disappointed
2500 views to never first 24 hours and
then Mario and I are talking about Mario
this thing didn’t do that good Mario
our Mario’s always like what pad you
gotta think about the long-term this is
gonna do good we have to be patient
people haven’t seen it yet I think it’s
doing okay
like Mario this thing didn’t do good
you’re terrible and so I was with the
founder of Lululemon chip Wilson you saw
the interview when it comes out it’s
going to be sick when it comes out with
chip was in his new book little black
sketchy pants one of the things he said
is he says create I asked him I said are
you ever happy he says a true creative
person is never content with what he’s
creating what the moment they produce
the product they don’t like the product
them really I was blown away by what he
said with that right here’s a 3.9
billion dollar guy saying from the
moment he produced a product he was
never happy with it was always like I
have to make you better make you better
make you better so why sometimes it’s
hard to work with some other like that
right so going back to the question with
the life of the life of an entrepreneur
video so then I go on Facebook
it’s October 31st it is 313 Pacific
Standard Time I’m about to take my kids
trick-or-treating we’re gonna go to
Northridge mall and then we’re gonna go
to some friends and go trick-or-treating
my dad sitting right there I uploaded on
facebook without telling Mario said I’m
gonna change the title I watched a video
again it was 90 seconds to the moment
that the camera of the story so I said
life of an entrepreneur in 90 seconds so
I changed the title from best
motivational video to the life of an
entrepreneur 90 seconds and I uploaded
it and then I won with my dad and in
Arles and I look at my phone on Facebook
my phone is blowing up it’s got a
quarter million views that’s a lot of
views if you’ve never had a quarter I
use and then all of a sudden I go to
sleep I wake up every single website of
Arts is shut down every what PHP
everything is shut down because of all
the traffic every single thing the
amount of emails in 24 hours I got
25,000 emails
25,000 emails that we got that ultimate
self-discovery question or on the
website was taken 33 thousand times it
was taken 33 thousand times that PDF was
downloaded and then obviously it goes 10
million 20 million and 31 million views
later crazy stuff become a legendary
video it’s it’s it’s inspired a lot of
people around the world yes but you know
just because you did it once let me tell
you to do it again it’s right it’s not
it’s not like well we’re gonna do it
again this one’s gonna go viral there’s
there is some luck when it comes
to virality ain’t that the truth mr.
Patrick but David thank you so much for
spending time with us here at the
empire’s show really appreciate you and
of course if you’re not following
Patrick please be sure to follow him
watch value tainment you will be
entertained you will be educated and you
will get a really good glimpse into the
history of what makes this man an
amazing entrepreneur thank you so much for spending time with us at my brother
Please follow and like us: