so how would you like to be able to walk
the room and people instantly trust you
they look at you and they want to do
business with you because we want to do
business with people that we trust
people that we can open our wallets up
to and they will deliver on the services
and goods which you’re being promised
that’s what this video is all about how
you can signal trust with your clothing
and image Who am I I’m Antonio I’m the
founder of real men real style and I
teach men how to use clothing as a
weapon to get what they want out of life
I want to thank the team at value taming
for allowing me to come here on this
channel and teach you guys the power of
clothing and presentation in today’s
video we’re going to talk about how to
send signals of trust with your clothing
how do you do that well first off you
need to look familiar then you want to
look for tative then you want to
actually look and give off signals of
openness after that you want to use soft
colors and then you want to use soft
textures now let me get into each of
them so first off you want to actually
look familiar we trust people who look
like us so let’s say you’re trying to
sell some of your business services
you’re an IT and you’re going into a
consulting company you never wear a suit
but everyone in this company wears a
suit guess what if you’re gonna sell
them in person you need to dress how
they are now let’s say you’re selling
those same widgets or that service to a
construction company I’m not saying that
you need to dress like a construction
worker but it is something you probably
need to dress down if you’re usually
wearing a sports jacket or a really nice
suit you’re into you know combing your
hair straight back and having a really
slick look that may not go over well
with a Midwestern firm who’s had the
same owner 50 years and is driving an
old beat-up truck and you show up
driving her Mercedes he’s gonna think
okay this guy me twe he’s so different
from me he looks like he’s from the big
city I don’t want to give him my million
dollars in business to set up that new
what it whatever the IT system that
you’re gonna go in there and do what you
want to do is look familiar
get and because what that does is it
opens up his mind to listen to you for
you to be able to pitch how you’re gonna
save them millions of dollars and how
this is a no brainer versa
them being closed off and saying this
person doesn’t get us obviously I’ve
made a mistake and I can’t wait to get
him out of the door now tip number two
may appear to be contradictory but it’s
not and that’s to appear authoritative
the key with this is to look in the
particular industry that you’re wanting
to do business with look how the leaders
dress and dress like that so if you’re
looking to get into the IT or sell to
the IT industry
how do those leaders dress and I’m
talking to the top tier not necessarily
some of the outliers like Mark
Zuckerberg isn’t necessarily how you
would want to dress if you’re gonna go
in to Facebook and work with these
people but understand they’ve got a
pretty lacks dress code so if you’re
gonna be going into let’s say a Midwest
manufacturing plant look at the industry
leaders now and look at the way people
dress at different levels you don’t want
to obviously dress like someone who’s
working on the factory floor but if
you’re going in and you’re applying for
a job as a lawyer with that
manufacturing plan understand that okay
you can dress up because there is the
expectation of the job you’re gonna fill
but also how does the leadership who
you’re gonna interact with on a daily
basis how are they dressing so these are
the type of things that you pay
attention to because you want to come
off as authoritative again getting back
to that lawyer example if I’m gonna
bring you in to give me legal advice
there’s a certain I want you to look the
part of the lawyer even if I am a
manufacturing plant and I wear a uniform
because I’m on the factory floor I don’t
expect you to wear that uniform I expect
you to wear the uniform of the lawyer
it’s the same thing when you walk in to
a doctor’s office they have a uniform
they have something that we expect
something gives them authority it’s that
white jacket so you’ve got to find a
white jacket for your industry and use
it tip number three open body language
so when you go in to that room don’t
close yourself off don’t take that step
back don’t make it so that people don’t
want to approach you pay attention
actually look at yourself in the mirror
maybe watch a videotape of how you
normally stand because you’re probably
doing this subconsciously and you don’t
even know it but if you’re gonna go into
a networking event you want to meet
people and you want to send the signal
of trust hey I want your business I want
to be able to talk with you all but
you’re wondering why no one’s
approaching you you’ve got maybe a scowl
on your face or
you know so there are ways to use body
language to your advantage you look at
whenever you’re talking with someone
make sure that at least one of your feet
are pointing towards them you know and
if you need practice this
practice makes perfect and when you’re
aware that there is a problem you can at
least fix it so the last two tips I’m
going to talk about on sending trust
with your clothing I’m going to combine
them and that’s using softer colors and
softer textures so let’s talk about
softer colors black and white a very
harsh contrast this is a very formal
combination for both men and women you
don’t want to use this because it’s just
too harsh you want to look for
combinations that are gonna be softer
this right here sends a nice signal of
authority but if I wanted to send a
signal of trust I could go with a
lighter colored shade of blue maybe
something has a pattern like a sports
jacket I could keep this shirt or I
could go to maybe something a little bit
darker but what I wouldn’t want to do is
go with a black jacket with a white
shirt right there a little bit too much
contrast a little bit too harsh a little
bit too formal and it kind of creates a
barrier between you and the people
you’re speaking with now when I go to
softer textures so look at cashmere
sweaters look at any type of sweater
what do you what happens when people see
a sweater they want to get close they
want to touch it this has actually been
shown in infants and whenever you see a
kitten what do you want to do you want
to pet the kitten now why do we want to
do this because they’re cute they’re
cuddly so if you want to send a signal
of trust I’m not saying send a signal of
cuddling but I am saying maybe try
having a soft sweater because what
happens is when you’re talking with
someone they may not even say you know
maybe you have a pair of like trousers
that actually have what is it Wales on
them uh corduroy I almost forgot that
word but you got a pair of cords you got
something with text or maybe it’s a tie
somebody says oh that’s a really nice
time can I touch it what happens and if
you’re gonna be talking or engaging with
that person you have just broken the
barrier of touch instantly they trust
you a bit more that’s what you’re
looking to do with both of these points
is bring people closer so that they
trust you alright so now it’s your turn
what would you have added to this video
what could make it better let me know
down the comments and again I want to
thank the team at value taemin for
allowing me to come here on this channel
too
my message with you on how you can use
clothing to send signals of trust
signals of authority and be able to use
it to get what you want out of your
business and out of life that’s it take
care and I’ll see you guys in the next
video [Music]
the room and people instantly trust you
they look at you and they want to do
business with you because we want to do
business with people that we trust
people that we can open our wallets up
to and they will deliver on the services
and goods which you’re being promised
that’s what this video is all about how
you can signal trust with your clothing
and image Who am I I’m Antonio I’m the
founder of real men real style and I
teach men how to use clothing as a
weapon to get what they want out of life
I want to thank the team at value taming
for allowing me to come here on this
channel and teach you guys the power of
clothing and presentation in today’s
video we’re going to talk about how to
send signals of trust with your clothing
how do you do that well first off you
need to look familiar then you want to
look for tative then you want to
actually look and give off signals of
openness after that you want to use soft
colors and then you want to use soft
textures now let me get into each of
them so first off you want to actually
look familiar we trust people who look
like us so let’s say you’re trying to
sell some of your business services
you’re an IT and you’re going into a
consulting company you never wear a suit
but everyone in this company wears a
suit guess what if you’re gonna sell
them in person you need to dress how
they are now let’s say you’re selling
those same widgets or that service to a
construction company I’m not saying that
you need to dress like a construction
worker but it is something you probably
need to dress down if you’re usually
wearing a sports jacket or a really nice
suit you’re into you know combing your
hair straight back and having a really
slick look that may not go over well
with a Midwestern firm who’s had the
same owner 50 years and is driving an
old beat-up truck and you show up
driving her Mercedes he’s gonna think
okay this guy me twe he’s so different
from me he looks like he’s from the big
city I don’t want to give him my million
dollars in business to set up that new
what it whatever the IT system that
you’re gonna go in there and do what you
want to do is look familiar
get and because what that does is it
opens up his mind to listen to you for
you to be able to pitch how you’re gonna
save them millions of dollars and how
this is a no brainer versa
them being closed off and saying this
person doesn’t get us obviously I’ve
made a mistake and I can’t wait to get
him out of the door now tip number two
may appear to be contradictory but it’s
not and that’s to appear authoritative
the key with this is to look in the
particular industry that you’re wanting
to do business with look how the leaders
dress and dress like that so if you’re
looking to get into the IT or sell to
the IT industry
how do those leaders dress and I’m
talking to the top tier not necessarily
some of the outliers like Mark
Zuckerberg isn’t necessarily how you
would want to dress if you’re gonna go
in to Facebook and work with these
people but understand they’ve got a
pretty lacks dress code so if you’re
gonna be going into let’s say a Midwest
manufacturing plant look at the industry
leaders now and look at the way people
dress at different levels you don’t want
to obviously dress like someone who’s
working on the factory floor but if
you’re going in and you’re applying for
a job as a lawyer with that
manufacturing plan understand that okay
you can dress up because there is the
expectation of the job you’re gonna fill
but also how does the leadership who
you’re gonna interact with on a daily
basis how are they dressing so these are
the type of things that you pay
attention to because you want to come
off as authoritative again getting back
to that lawyer example if I’m gonna
bring you in to give me legal advice
there’s a certain I want you to look the
part of the lawyer even if I am a
manufacturing plant and I wear a uniform
because I’m on the factory floor I don’t
expect you to wear that uniform I expect
you to wear the uniform of the lawyer
it’s the same thing when you walk in to
a doctor’s office they have a uniform
they have something that we expect
something gives them authority it’s that
white jacket so you’ve got to find a
white jacket for your industry and use
it tip number three open body language
so when you go in to that room don’t
close yourself off don’t take that step
back don’t make it so that people don’t
want to approach you pay attention
actually look at yourself in the mirror
maybe watch a videotape of how you
normally stand because you’re probably
doing this subconsciously and you don’t
even know it but if you’re gonna go into
a networking event you want to meet
people and you want to send the signal
of trust hey I want your business I want
to be able to talk with you all but
you’re wondering why no one’s
approaching you you’ve got maybe a scowl
on your face or
you know so there are ways to use body
language to your advantage you look at
whenever you’re talking with someone
make sure that at least one of your feet
are pointing towards them you know and
if you need practice this
practice makes perfect and when you’re
aware that there is a problem you can at
least fix it so the last two tips I’m
going to talk about on sending trust
with your clothing I’m going to combine
them and that’s using softer colors and
softer textures so let’s talk about
softer colors black and white a very
harsh contrast this is a very formal
combination for both men and women you
don’t want to use this because it’s just
too harsh you want to look for
combinations that are gonna be softer
this right here sends a nice signal of
authority but if I wanted to send a
signal of trust I could go with a
lighter colored shade of blue maybe
something has a pattern like a sports
jacket I could keep this shirt or I
could go to maybe something a little bit
darker but what I wouldn’t want to do is
go with a black jacket with a white
shirt right there a little bit too much
contrast a little bit too harsh a little
bit too formal and it kind of creates a
barrier between you and the people
you’re speaking with now when I go to
softer textures so look at cashmere
sweaters look at any type of sweater
what do you what happens when people see
a sweater they want to get close they
want to touch it this has actually been
shown in infants and whenever you see a
kitten what do you want to do you want
to pet the kitten now why do we want to
do this because they’re cute they’re
cuddly so if you want to send a signal
of trust I’m not saying send a signal of
cuddling but I am saying maybe try
having a soft sweater because what
happens is when you’re talking with
someone they may not even say you know
maybe you have a pair of like trousers
that actually have what is it Wales on
them uh corduroy I almost forgot that
word but you got a pair of cords you got
something with text or maybe it’s a tie
somebody says oh that’s a really nice
time can I touch it what happens and if
you’re gonna be talking or engaging with
that person you have just broken the
barrier of touch instantly they trust
you a bit more that’s what you’re
looking to do with both of these points
is bring people closer so that they
trust you alright so now it’s your turn
what would you have added to this video
what could make it better let me know
down the comments and again I want to
thank the team at value taemin for
allowing me to come here on this channel
too
my message with you on how you can use
clothing to send signals of trust
signals of authority and be able to use
it to get what you want out of your
business and out of life that’s it take
care and I’ll see you guys in the next
video [Music]
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