branding is so incredibly important
because it’s the foundation of what
you’re doing is the foundation of your
idea if you’re gusto is everything that
surrounds what you’re doing and what
you’re trying to accomplish when I
started my brand it was it was basically
an instant visual of what I wanted out
of it how I wanted to be perceived what
I wanted people to think of when they
saw the name of my brand and how I
marketed it for me branding starts off
as a visual image what you want to
convey
so just take for instance cute booty
lounge it could be misconstrued as many
many different things I mean let’s face
it we’re talking about cute food in my
case it’s a lounge where company I’m all
about embracing women so what comes to
mind when I close my eyes and I think
about cute booty lounge and what I want
people to feel when they read that I
want them to feel female empowerment I
want them to feel my motto which is
embrace your curves I want it to be
light and airy I want it to be pink and
feminine I want it to be about loving
yourself not necessarily about sexual
attraction or what men find sexy and a
woman I want it to be something that was
approachable despite the name I started
my brand in 2004 and I got to say that
my logo and concept has changed over
time it’s gone through a branding
evolution and that’s completely normal
when you’re creating a Branden and you
want something that has longevity now
there’s a lot of brands out there that
I’ve seen that have completely changed
their concept they’ve their logo has
been taken and turned around and turned
upside down self Mathews is an example
of that they went from a classic logo to
something that super modern and to me
it’s not very flattering so when I think
of the old belt Mathews when I think of
a company that’s been around for a long
time that you can trust when I look at
that new logo I just don’t see their
vision in their concept so it’s very
important to make sure that the
evolution of your brand or the evolution
of your logo stays true to your original
intention to be clear on logo and
branding evolution it’s natural to
progress it’s natural to change with the
times with what you’re doing with your
larger audience obviously
to grow your business what I’m saying is
I don’t think it’s a good move in
business when you completely change the
look and feel of your logo completely
where there’s no nothing to identify it
to its previous branding so what Eber
has done they’ve grown their audience
they’ve grown their brand
everyone knows who they are I’m sure
they’ve been sued by everyone in their
mother who’s in the transportation
business but what I really like about
over is they’ve taken in consideration
what their vision is what they’re doing
and they they evolution eyes is that a
word just not I’m going to make it up
right now they’ve evolutionized their
logo in a good way I’m so his McDonald
so has Pepsi so his Instagram they’ve
really taken their new logo to where
it’s still recognizable and and you
identify it with their old logos there’s
a difference between rebranding and
brand evolution when you talk about
rebranding it’s an entirely different
game plan when you see your numbers
flipping the customer base just isn’t
there anymore no one seems to care about
your product and you have a chance to
rebrand that now I guess that would be
the time to really take everything you
have take everything into consideration
and relaunch something into something
completely different when I first
started in fashion my collection was my
namesake it was Kelly Nishimoto so when
I did my Mercedes been runway shows I am
I labels and tags everything I did was
Kelly Nishimoto Kelly Nishimoto Kelly
Nishimoto in 2008 when I broke off my
lounge collection I wanted to go into a
different direction I decided to rebrand
since then obviously cubed he had gone
through a brand evolution but at the
time when I rebranded everything I
stopped using my namesake and I started
using the name of my pant which was
originally cute booty pants and I
decided to go with cute booty lounge
because I wanted it to feel like a place
where people could come and shop and
come and and lounge and mingle and talk
and interact and be social so if the
cute booty lounge concept was then born
around the cute booty pan and I
completely stopped using my name
use the words cute booty lounge the logo
change the font change everything
changed but at that time I had such a
smaller audience that to me I wouldn’t
take a big hit if people didn’t accept
it well it was very well received cute
booty it kind of just put the notion in
your head of something more fun now
instead of using my name I’m expanding
to who the heck is Kelly Nishimoto it’s
now what is cute booty what does it mean
and where can I find it Brandie your
business doesn’t have to cost a lot of
money but there are a few areas that you
don’t want to be a cheapskate on one of
those is trademarking your brand I can’t
express the importance of this enough I
made a huge mistake here the first time
I tried to trademark Kelly Nishimoto I
hired an attorney that was cheap he had
no reputation I never heard of him Yelp
didn’t exist back then he basically took
my money and messed up my trademark my
second attempt at trade Martine was for
cute booty I went through a website that
all of you probably know LegalZoom is
founded great all the docket documents
are formal and valid but again as a
creative person I it’s all mumbo jumbo
to me so unless you’re putting something
in my face and explaining it with words
that I can understand the LegalZoom
documentation meant nothing to me
so after going through my whole
LegalZoom debacle of course the United
States Patent and Trademark Office
challenged my trademark because
apparently everyone wants a cute booty
so I ended up having to hire a lawyer
anyways so it essentially cost me twice
as much as if I would have just gone
with a stinkin lawyer in the first place
hire a damn attorney to do your
trademark it’s worth the twenty five
hundred dollars just suck it up and do
it you’ll never have to spin it again
until the 15 years up or whatever it is
and Trademark your name and send e money
when it comes to branding and owning
your brand and making sure you’re
protected and you have everything that
you need to make sure that people can’t
steal it take it copy it the best thing
you could also do which is my personal
suggestion and my sister makes fun of me
all the time is because I own every
single calm in the world that has the
word booty attached to it so you name it
cute booty calm key booty met
my cute booty shop cutie cutie lounge I
have just made it a point whenever I
have a project I buy every single
possible domain I can around that name
to just keep the possibility a way of
someone mimicking you copying you and
let’s face it cute booty com if you
didn’t know me or my brand you could
think it was something else like porn
which is not so thank goodness I was
able to buy all of those coms because
now QED is associated with beautiful
loungewear and nothing pornographic
branding and promotions
really also transitions into marketing
your company marketing your brand
getting your name out there making sure
people recognize it know about it and
just really want to be engaged with it
and one of the ways I like to market my
company and it’s always comes very
naturally to me is guerilla marketing
I’m not a traditional marketing type of
person I don’t have a marketing plan a
marketing budget why do now I’m not the
type of person that write things down
and has a checklist and three months I’m
going to do this in six months I’m going
to do this I’m one of those crazy
artistic people that just does things
off of feeling and my feeling is I love
shock marketing I love guerrilla
marketing I like hitting the streets and
I mean I’ll just come up and smack you
on your butt and tell you you have a
cute booty and then I’ll give you a
couple of free pairs of pants to try out
I mean who wouldn’t respond to that so
I’m kind of impractical that way I like
to just I like to mess with your head a
little bit give you a little taste of
something fun and and keep you wanting
more and that’s kind of always been my
take on things I love involving other
girls women of all shapes and sizes who
just want to come on board and have
similar messages to give as me love your
body embrace your booty and just really
attack things in a more natural organic
way not to disregard traditional
marketing because that is the route to
take depending on your business and if
you have a financial firm or things of
that nature you would probably want to
combine traditional marketing with
guerrilla marketing because you have to
be a little more strategic when it comes
to a business like that at the end of
the day the way you market your business
really is going to depend on what
industry you’re in and what’s right for
you and what you’re doing and what
you’re trying to get out there and how
you want it to be proceed back in a day
a whole ten years ago when social media
marketing wasn’t so at your fingertips
we didn’t really have anything with the
exception of radio advertising newspaper
TV commercials and gossip magazines or
fashion magazines for my industry so I
would buy ads face in the gossip
magazines I buy a 12th of a space which
cost me somewhere between eight hundred
and twenty five hundred dollars
depending on which magazine it was and I
really got such a great response from
that because what happens with fashion
magazines and gossip magazines they get
passed around you no one has a problem
reading old gossip when you’re getting
your nails done so it was a great way
for me to advertise at the time but now
that social media has really just made
an explosion in the marketing arena it’s
all about social media marketing and now
that ad space is a little null and void
for my business it’s completely
invalidate does I have no return my
return pretty much comes from guerrilla
marketing and Instagram the awesome
thing about Instagram and utilizing the
back end of your shopping site is you
have multiple avenues to read the
analytics or analytical data that you
can break down and see where your sales
are coming from for instance when you
have a business page on Instagram you
can hit the little button at the top and
it tells you how many followers you got
that day that week that month that year
you can also tell how your posts are
doing so I can cross-reference my posts
from Instagram and what celebrity or
social-media influencer is posting that
day versus what my sales are then I can
go to the backend of my shopping site
and I can see what percentage of my
sales are coming from Instagram what
percentage of my sales are coming from
direct hits or from some of my other
avenues of advertising analytics is
super super important it’s all about the
numbers game you need to see if you’re
spending money what it’s costing you
where the where the hits are coming from
where your revenue is coming from and
you want to hone in and focus on where
that revenue is coming from if you want
to duplicate that as much as you can so
that you see a consistent stream of
if something works did you just keep
going with it as a young entrepreneur
just starting your business one of the
things that’s really hard to let go is
product so when you have a product
you’re selling or promoting product cost
you money so when you have to give that
away to someone even though it’s in
exchange for promotion it almost would
hurt my feeling that I had to just take
a pair of pants from inventory
physically give it to you and then never
get it back but that’s something so so
so important you have to give things
away in the beginning to get the data
that you want you want to know the
customer feedback how it fit what what
they thought about it did they like the
color did they like how it sells on
their body would they wear it again
would they buy it again how much would
they pay for it all of these things are
very important when you’re starting your
business so one of the things that I did
when I when I started my business it’s
kind of a crazy thing and Patrick would
really love this I wrote down 50
celebrities I wanted to have my product
so me and my team got together and we
figured out where we needed to spend
these 50 items to individual addresses
to get these in the hands of the
celebrities that we had chosen so for
Christmas one year Christmas 2008 we
sent out 50 Christmas gifts to 50
celebrities and it was kind of gangster
I mean when you’re just a celebrity and
you get something at your house or at
your publicist office and you really
have no idea who I am and what Q booty
is you open this package and here’s this
great pair of pants I was scared of the
feedbag and I got a couple of concerning
phone calls and I got a lot of thank-you
cards I got thank-you cards from Denny
Moore I got thank-you cards from
Courtney Cox from just all these people
coming out of the Woodworks enemy
thank-you cards and it’s only because I
sent them a simple pair of pants and
that marketing goes a long way because
now you have a testimony from a
celebrity that written it’s a physical
something that you have and can use for
promoting your brand my next point is to
never be afraid to promote you want to
promote verbally you want to promote on
your Instagram on all of your social
media avenues don’t be afraid to talk to
people about your business and get their
feedback I know one of the things that I
really had
hard time accepting in the beginning was
negative feedback negative feedback is
really important when you’re starting a
business if you want to know I mean of
course you’ve got your a hose out there
who just don’t support what you’re doing
and and they have no idea what they’re
talking about and usually your thoughts
go – please – stop talking but then
there are those people who genuinely
want you to do well and they see flaws
and when they point out those flaws in a
constructive way you should really take
those into consideration listen to what
they have to say and see if they’re
worthy of applying to your business one
thing I always hated especially living
in Los Angeles I hated using my contacts
and now I regret it there are so many
people in my circle who if I would have
just promoted a little more been a
little more verbal they would have
absolutely supported me and everything I
was doing why because what I was doing
was genuine I’m a trustworthy person I’m
a person who has passion for what
they’re doing I had a vision and I was
sticking to it and if I would have just
been a little more verbal I can only
think of what positive things would have
come from that what other areas would
have just naturally grown my business at
the time so please please please if you
get anything out of all of these points
that I’ve given you is to not be afraid
to talk about your business self
promotions you can do it in an annoying
way or you can do it in a passionate way
and I say just suck in all the passion
that you have and breathe it out to the
people who want to listen my last point
when it comes to branding and promoting
and marketing your business is to really
think outside the box
I love shock value there’s nothing I
love more than shock value now you want
to use shock value in a tasteful way so
if you’re promoting say you’re promoting
a bra maybe you can do a little
Instagram boomerang that’s just like a
flash the broad in the shirt over the
top you don’t have to be so overtly sexy
when you see a sexy picture of a woman
in a bra that’s what it is it’s a sexy
picture of a woman in a bra great most
of times people aren’t looking at the
bra they’re looking at the woman so when
you’re promoting your product you really
want to focus on what your product is
and what you want people to see and
that’s the great thing about thinking
out of the boxes because you can make
you can make someone see
whatever you want them to see so if you
want them to see boobs in a bra great
that’s what you want them to see but if
you want them to see the bra you want
them to see your product you want them
to see the beautiful delicate fabrics
you’re using the road gold clasp the de
bra straps made in Italy the the
beautiful embroidered logo that you have
on it the comfort the support if you
want them to see those things you have
to think outside the box and showcase
the bra and not what’s in the bra when
it comes to shock value I have three R’s
for you to remember if I can remember
them myself we want to do research we
want to make sure we research what we’re
doing what our purpose is in to shock
value marketing relevance is it relevant
to your audience is it relevant to your
product is it relevant to what you want
to convey and number three would be
remember you want to be remembered
whatever you do whatever you put out
there whatever that content is you want
people to think about it feel it and
remember it all right guys so those are
my pointers on how to brand market and
promote your business I’d love to hear
what you’re already doing so leave me a
message below and you can also click the
link in the description to download a
PDF of everything we talked about today
and you know what I also need you to do
I need you to do one more thing I need
you to help us get to a million
subscribers now you tame it [Music]
because it’s the foundation of what
you’re doing is the foundation of your
idea if you’re gusto is everything that
surrounds what you’re doing and what
you’re trying to accomplish when I
started my brand it was it was basically
an instant visual of what I wanted out
of it how I wanted to be perceived what
I wanted people to think of when they
saw the name of my brand and how I
marketed it for me branding starts off
as a visual image what you want to
convey
so just take for instance cute booty
lounge it could be misconstrued as many
many different things I mean let’s face
it we’re talking about cute food in my
case it’s a lounge where company I’m all
about embracing women so what comes to
mind when I close my eyes and I think
about cute booty lounge and what I want
people to feel when they read that I
want them to feel female empowerment I
want them to feel my motto which is
embrace your curves I want it to be
light and airy I want it to be pink and
feminine I want it to be about loving
yourself not necessarily about sexual
attraction or what men find sexy and a
woman I want it to be something that was
approachable despite the name I started
my brand in 2004 and I got to say that
my logo and concept has changed over
time it’s gone through a branding
evolution and that’s completely normal
when you’re creating a Branden and you
want something that has longevity now
there’s a lot of brands out there that
I’ve seen that have completely changed
their concept they’ve their logo has
been taken and turned around and turned
upside down self Mathews is an example
of that they went from a classic logo to
something that super modern and to me
it’s not very flattering so when I think
of the old belt Mathews when I think of
a company that’s been around for a long
time that you can trust when I look at
that new logo I just don’t see their
vision in their concept so it’s very
important to make sure that the
evolution of your brand or the evolution
of your logo stays true to your original
intention to be clear on logo and
branding evolution it’s natural to
progress it’s natural to change with the
times with what you’re doing with your
larger audience obviously
to grow your business what I’m saying is
I don’t think it’s a good move in
business when you completely change the
look and feel of your logo completely
where there’s no nothing to identify it
to its previous branding so what Eber
has done they’ve grown their audience
they’ve grown their brand
everyone knows who they are I’m sure
they’ve been sued by everyone in their
mother who’s in the transportation
business but what I really like about
over is they’ve taken in consideration
what their vision is what they’re doing
and they they evolution eyes is that a
word just not I’m going to make it up
right now they’ve evolutionized their
logo in a good way I’m so his McDonald
so has Pepsi so his Instagram they’ve
really taken their new logo to where
it’s still recognizable and and you
identify it with their old logos there’s
a difference between rebranding and
brand evolution when you talk about
rebranding it’s an entirely different
game plan when you see your numbers
flipping the customer base just isn’t
there anymore no one seems to care about
your product and you have a chance to
rebrand that now I guess that would be
the time to really take everything you
have take everything into consideration
and relaunch something into something
completely different when I first
started in fashion my collection was my
namesake it was Kelly Nishimoto so when
I did my Mercedes been runway shows I am
I labels and tags everything I did was
Kelly Nishimoto Kelly Nishimoto Kelly
Nishimoto in 2008 when I broke off my
lounge collection I wanted to go into a
different direction I decided to rebrand
since then obviously cubed he had gone
through a brand evolution but at the
time when I rebranded everything I
stopped using my namesake and I started
using the name of my pant which was
originally cute booty pants and I
decided to go with cute booty lounge
because I wanted it to feel like a place
where people could come and shop and
come and and lounge and mingle and talk
and interact and be social so if the
cute booty lounge concept was then born
around the cute booty pan and I
completely stopped using my name
use the words cute booty lounge the logo
change the font change everything
changed but at that time I had such a
smaller audience that to me I wouldn’t
take a big hit if people didn’t accept
it well it was very well received cute
booty it kind of just put the notion in
your head of something more fun now
instead of using my name I’m expanding
to who the heck is Kelly Nishimoto it’s
now what is cute booty what does it mean
and where can I find it Brandie your
business doesn’t have to cost a lot of
money but there are a few areas that you
don’t want to be a cheapskate on one of
those is trademarking your brand I can’t
express the importance of this enough I
made a huge mistake here the first time
I tried to trademark Kelly Nishimoto I
hired an attorney that was cheap he had
no reputation I never heard of him Yelp
didn’t exist back then he basically took
my money and messed up my trademark my
second attempt at trade Martine was for
cute booty I went through a website that
all of you probably know LegalZoom is
founded great all the docket documents
are formal and valid but again as a
creative person I it’s all mumbo jumbo
to me so unless you’re putting something
in my face and explaining it with words
that I can understand the LegalZoom
documentation meant nothing to me
so after going through my whole
LegalZoom debacle of course the United
States Patent and Trademark Office
challenged my trademark because
apparently everyone wants a cute booty
so I ended up having to hire a lawyer
anyways so it essentially cost me twice
as much as if I would have just gone
with a stinkin lawyer in the first place
hire a damn attorney to do your
trademark it’s worth the twenty five
hundred dollars just suck it up and do
it you’ll never have to spin it again
until the 15 years up or whatever it is
and Trademark your name and send e money
when it comes to branding and owning
your brand and making sure you’re
protected and you have everything that
you need to make sure that people can’t
steal it take it copy it the best thing
you could also do which is my personal
suggestion and my sister makes fun of me
all the time is because I own every
single calm in the world that has the
word booty attached to it so you name it
cute booty calm key booty met
my cute booty shop cutie cutie lounge I
have just made it a point whenever I
have a project I buy every single
possible domain I can around that name
to just keep the possibility a way of
someone mimicking you copying you and
let’s face it cute booty com if you
didn’t know me or my brand you could
think it was something else like porn
which is not so thank goodness I was
able to buy all of those coms because
now QED is associated with beautiful
loungewear and nothing pornographic
branding and promotions
really also transitions into marketing
your company marketing your brand
getting your name out there making sure
people recognize it know about it and
just really want to be engaged with it
and one of the ways I like to market my
company and it’s always comes very
naturally to me is guerilla marketing
I’m not a traditional marketing type of
person I don’t have a marketing plan a
marketing budget why do now I’m not the
type of person that write things down
and has a checklist and three months I’m
going to do this in six months I’m going
to do this I’m one of those crazy
artistic people that just does things
off of feeling and my feeling is I love
shock marketing I love guerrilla
marketing I like hitting the streets and
I mean I’ll just come up and smack you
on your butt and tell you you have a
cute booty and then I’ll give you a
couple of free pairs of pants to try out
I mean who wouldn’t respond to that so
I’m kind of impractical that way I like
to just I like to mess with your head a
little bit give you a little taste of
something fun and and keep you wanting
more and that’s kind of always been my
take on things I love involving other
girls women of all shapes and sizes who
just want to come on board and have
similar messages to give as me love your
body embrace your booty and just really
attack things in a more natural organic
way not to disregard traditional
marketing because that is the route to
take depending on your business and if
you have a financial firm or things of
that nature you would probably want to
combine traditional marketing with
guerrilla marketing because you have to
be a little more strategic when it comes
to a business like that at the end of
the day the way you market your business
really is going to depend on what
industry you’re in and what’s right for
you and what you’re doing and what
you’re trying to get out there and how
you want it to be proceed back in a day
a whole ten years ago when social media
marketing wasn’t so at your fingertips
we didn’t really have anything with the
exception of radio advertising newspaper
TV commercials and gossip magazines or
fashion magazines for my industry so I
would buy ads face in the gossip
magazines I buy a 12th of a space which
cost me somewhere between eight hundred
and twenty five hundred dollars
depending on which magazine it was and I
really got such a great response from
that because what happens with fashion
magazines and gossip magazines they get
passed around you no one has a problem
reading old gossip when you’re getting
your nails done so it was a great way
for me to advertise at the time but now
that social media has really just made
an explosion in the marketing arena it’s
all about social media marketing and now
that ad space is a little null and void
for my business it’s completely
invalidate does I have no return my
return pretty much comes from guerrilla
marketing and Instagram the awesome
thing about Instagram and utilizing the
back end of your shopping site is you
have multiple avenues to read the
analytics or analytical data that you
can break down and see where your sales
are coming from for instance when you
have a business page on Instagram you
can hit the little button at the top and
it tells you how many followers you got
that day that week that month that year
you can also tell how your posts are
doing so I can cross-reference my posts
from Instagram and what celebrity or
social-media influencer is posting that
day versus what my sales are then I can
go to the backend of my shopping site
and I can see what percentage of my
sales are coming from Instagram what
percentage of my sales are coming from
direct hits or from some of my other
avenues of advertising analytics is
super super important it’s all about the
numbers game you need to see if you’re
spending money what it’s costing you
where the where the hits are coming from
where your revenue is coming from and
you want to hone in and focus on where
that revenue is coming from if you want
to duplicate that as much as you can so
that you see a consistent stream of
if something works did you just keep
going with it as a young entrepreneur
just starting your business one of the
things that’s really hard to let go is
product so when you have a product
you’re selling or promoting product cost
you money so when you have to give that
away to someone even though it’s in
exchange for promotion it almost would
hurt my feeling that I had to just take
a pair of pants from inventory
physically give it to you and then never
get it back but that’s something so so
so important you have to give things
away in the beginning to get the data
that you want you want to know the
customer feedback how it fit what what
they thought about it did they like the
color did they like how it sells on
their body would they wear it again
would they buy it again how much would
they pay for it all of these things are
very important when you’re starting your
business so one of the things that I did
when I when I started my business it’s
kind of a crazy thing and Patrick would
really love this I wrote down 50
celebrities I wanted to have my product
so me and my team got together and we
figured out where we needed to spend
these 50 items to individual addresses
to get these in the hands of the
celebrities that we had chosen so for
Christmas one year Christmas 2008 we
sent out 50 Christmas gifts to 50
celebrities and it was kind of gangster
I mean when you’re just a celebrity and
you get something at your house or at
your publicist office and you really
have no idea who I am and what Q booty
is you open this package and here’s this
great pair of pants I was scared of the
feedbag and I got a couple of concerning
phone calls and I got a lot of thank-you
cards I got thank-you cards from Denny
Moore I got thank-you cards from
Courtney Cox from just all these people
coming out of the Woodworks enemy
thank-you cards and it’s only because I
sent them a simple pair of pants and
that marketing goes a long way because
now you have a testimony from a
celebrity that written it’s a physical
something that you have and can use for
promoting your brand my next point is to
never be afraid to promote you want to
promote verbally you want to promote on
your Instagram on all of your social
media avenues don’t be afraid to talk to
people about your business and get their
feedback I know one of the things that I
really had
hard time accepting in the beginning was
negative feedback negative feedback is
really important when you’re starting a
business if you want to know I mean of
course you’ve got your a hose out there
who just don’t support what you’re doing
and and they have no idea what they’re
talking about and usually your thoughts
go – please – stop talking but then
there are those people who genuinely
want you to do well and they see flaws
and when they point out those flaws in a
constructive way you should really take
those into consideration listen to what
they have to say and see if they’re
worthy of applying to your business one
thing I always hated especially living
in Los Angeles I hated using my contacts
and now I regret it there are so many
people in my circle who if I would have
just promoted a little more been a
little more verbal they would have
absolutely supported me and everything I
was doing why because what I was doing
was genuine I’m a trustworthy person I’m
a person who has passion for what
they’re doing I had a vision and I was
sticking to it and if I would have just
been a little more verbal I can only
think of what positive things would have
come from that what other areas would
have just naturally grown my business at
the time so please please please if you
get anything out of all of these points
that I’ve given you is to not be afraid
to talk about your business self
promotions you can do it in an annoying
way or you can do it in a passionate way
and I say just suck in all the passion
that you have and breathe it out to the
people who want to listen my last point
when it comes to branding and promoting
and marketing your business is to really
think outside the box
I love shock value there’s nothing I
love more than shock value now you want
to use shock value in a tasteful way so
if you’re promoting say you’re promoting
a bra maybe you can do a little
Instagram boomerang that’s just like a
flash the broad in the shirt over the
top you don’t have to be so overtly sexy
when you see a sexy picture of a woman
in a bra that’s what it is it’s a sexy
picture of a woman in a bra great most
of times people aren’t looking at the
bra they’re looking at the woman so when
you’re promoting your product you really
want to focus on what your product is
and what you want people to see and
that’s the great thing about thinking
out of the boxes because you can make
you can make someone see
whatever you want them to see so if you
want them to see boobs in a bra great
that’s what you want them to see but if
you want them to see the bra you want
them to see your product you want them
to see the beautiful delicate fabrics
you’re using the road gold clasp the de
bra straps made in Italy the the
beautiful embroidered logo that you have
on it the comfort the support if you
want them to see those things you have
to think outside the box and showcase
the bra and not what’s in the bra when
it comes to shock value I have three R’s
for you to remember if I can remember
them myself we want to do research we
want to make sure we research what we’re
doing what our purpose is in to shock
value marketing relevance is it relevant
to your audience is it relevant to your
product is it relevant to what you want
to convey and number three would be
remember you want to be remembered
whatever you do whatever you put out
there whatever that content is you want
people to think about it feel it and
remember it all right guys so those are
my pointers on how to brand market and
promote your business I’d love to hear
what you’re already doing so leave me a
message below and you can also click the
link in the description to download a
PDF of everything we talked about today
and you know what I also need you to do
I need you to do one more thing I need
you to help us get to a million
subscribers now you tame it [Music]
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