hi I’m Antonio I’m the founder of real
men real style and Patrick asked me to
come on to value tainment here speak
with you guys about why style matters
and if you hear that phrase and you’re
thinking okay I don’t care about fashion
runways I don’t care really about
clothing I get you I understand and to
be honest I don’t really care about
clothing either what I care about though
is it how it can help you send the
message you want to send because think
about it when you walk into a doctor’s
office what do you expect to see if you
have a guy come out
he’s wearing a tie-dye shirt with dirty
shorts and a pair of sandals are you
going to give him your first your child
to take care of you’re gonna wonder
where’s the doctor at why because
visually this person does not match your
idea of what a success full doctor looks
like a successful doctor who’s gone to
school who’s put in the time was put in
the effort who has the experience is
going to wear a white coat I mean you
don’t ask to see the doctor’s degree you
don’t ask what school did he go to what
kind of grades does he really have an
expertise we implicitly trust this
person because their clothing sends a
message of authority you can bet
whatever industry you’re in what other
cup whatever company you’re trying to
set up there is an industry standard of
trust you’re in the plumbing industry
you’re in the electric electrical
industry yes think about it a uniform if
somebody were to show up knocking at
your door they’re wearing a nice blue
uniform that has their company name has
the technicians name he has a
squared-away looking little toolbox
there you’re going to trust this
individual you’re going to open the door
versus someone that shows up dressed
like a drunk literally I have seen
people that go out and they think that
image doesn’t matter even in blue color
industries that’s not the truth image
matters everywhere whether it be a car
whether it be the way that you dress
yourself whether it be actually your
body and what kind of shape you’re in
are you going to trust a physical
trainer who is in horrible shape that’s
smoking a cigarette and is trying to
give you advice on how to improve your
health no you’re going to say everything
about this betrays my expectations of
what you should be and what you stand
for so my goal right now is to help you
understand
why style and image why it can help you
and how it can help you so the first
thing here is you need to write down in
the comments what is your driver this
goes back to a guy named Simon Sonic and
I love his presentations how he talks
about having your why it’s the inner
circle within if you can imagine before
you do things you’ve got to understand
why are you doing them you need that
emotional component because I can tell
you as you’re looking to improve your
wardrobe spend money go out there and
invest in your image you’re going to run
into doubt you’re going to run into
problems you’re going to say you know is
it really worth this and unless you’ve
got that driver that inner core that why
that emotional driver you’re going to
stop you’re going to maybe give up after
a couple weeks gonna see not it’s not
worth it I’ll just go back to what I was
doing even though it wasn’t working very
well so once you’ve got that emotional
driver that could be you want to make
your business successful you want to hit
1 million dollars in sales this year or
maybe it’s your family you say you know
I want to show my kids that I am NOT a
deadbeat that I can actually even though
I got fired from my last two jobs that I
can make a go with this particular
company and I’m going to become the top
salesperson I’m going to have a story
that people are going to talk about
they’re going to use me as an example of
what of great human success that is can
be your why so write it down put it down
there in the comments then all the
sudden you’ve got something that can
help you power through all the obstacles
you’re going to face because I’m going
to be honest with you as you look to
improve yourself if you look to dress
better people are going to ask you why
are you so dressed up why are you making
me look bad what are you going to an
interview or something are you trying to
be are you better than me people are
going to throw out those obstacles and
you’ll realize it’s not about you it’s
about them it’s about how you’re making
them and place that they’re trying to
stay maybe feel a little bit
uncomfortable so when you’ve got your
while you realize hey I’m doing this for
me I’m doing it for my family I’m doing
it for this thing I’m just doing it for
the example that I want to set for those
that have inspired me and helped me get
to where I am so that I can pay them
back so that I can become that person
that they know that I am so again let me
know down in the comments now
personally I’ll share with you guys what
drives me because I wasn’t always you
know a guy wearing a suit talking about
style nowadays and you can go check out
we’ve created it real men real style
we’ve got hundreds and hundreds of
videos millions of views we’ve got apps
so I’ve got infographics like about tons
of stuff sorry ladies most of it’s
geared towards men but I do use the
science of style which I find you can
apply to any sex or do you know you can
def definitely you can apply to anyone
but what drives me is I know where I
come from I come from a trailer park in
West Texas and I remember how people
dressed in those trailer parks that is
not I mean nothing nothing against these
people I mean I’m one of them but it is
something that I know if I wanted to get
into the fashion industry my first
company was a custom clothier if I was
going to sell suits I had to come across
as someone that looked like he
understood what suits were the history
and what they stood for
so that was my wise I realized okay if I
want to be successful but when I got
down deeper I realized you know I want
to be able to build a home and a family
for my kids in my family I’ve never had
a house that I you know had built out so
right now we’re still working on that
dream but to get to that place when I
get up early in the morning and I have
to film sometimes at five o’clock in the
morning yes even now that we’ve had
great success I’m still I’ve got a fire
inside of me that fire is lit because I
realize I’m doing this so that I can be
putting aside money to build a dream
home a place where all of my family
whether it be my wife’s extended family
whether it be my extended family they
can come to Wisconsin and spend time
with us the fridge will always be full
all have guest rooms lots of guest rooms
I’ll have a hundred acres of land that’s
my dream that’s my why that’s my driver
so when you’ve got something like that
you realize a what I’m doing I’m also on
a mission so you can tell I’m pretty
passionate about this but every time I
know that someone dresses better and
someone complements them they feel like
wow this stuff really works and they
build upon that they keep going I
realized that that information I’m
putting out that empowering tools that
I’m providing to people when they use
that stuff and they are becoming better
people that’s you know another thing
that just drives me every single day so
ladies gentlemen write down in the
comment section right now
is going to be your emotional driver
what your why why are you going to try
to improve your image improve your style
so that you can get what you want out of
life Patrick thank you for having me and
I look forward I’ve got a lot more
videos we’re going to get ultra specific
about how clothing should fit what type
of clothing should be in your wardrobe
what type of image each piece sends
we’re going to talk about some of the
science of style I’m going to talk about
ex my experience as a clothing and how
I’ve seen this people actually use
clothing and stuff but guys that’s it
for right now and I say guys but also
ladies because I really talk into a
broad audience let me know if you’ve got
questions I’ll try to engage with you
guys down in the comments take care
men real style and Patrick asked me to
come on to value tainment here speak
with you guys about why style matters
and if you hear that phrase and you’re
thinking okay I don’t care about fashion
runways I don’t care really about
clothing I get you I understand and to
be honest I don’t really care about
clothing either what I care about though
is it how it can help you send the
message you want to send because think
about it when you walk into a doctor’s
office what do you expect to see if you
have a guy come out
he’s wearing a tie-dye shirt with dirty
shorts and a pair of sandals are you
going to give him your first your child
to take care of you’re gonna wonder
where’s the doctor at why because
visually this person does not match your
idea of what a success full doctor looks
like a successful doctor who’s gone to
school who’s put in the time was put in
the effort who has the experience is
going to wear a white coat I mean you
don’t ask to see the doctor’s degree you
don’t ask what school did he go to what
kind of grades does he really have an
expertise we implicitly trust this
person because their clothing sends a
message of authority you can bet
whatever industry you’re in what other
cup whatever company you’re trying to
set up there is an industry standard of
trust you’re in the plumbing industry
you’re in the electric electrical
industry yes think about it a uniform if
somebody were to show up knocking at
your door they’re wearing a nice blue
uniform that has their company name has
the technicians name he has a
squared-away looking little toolbox
there you’re going to trust this
individual you’re going to open the door
versus someone that shows up dressed
like a drunk literally I have seen
people that go out and they think that
image doesn’t matter even in blue color
industries that’s not the truth image
matters everywhere whether it be a car
whether it be the way that you dress
yourself whether it be actually your
body and what kind of shape you’re in
are you going to trust a physical
trainer who is in horrible shape that’s
smoking a cigarette and is trying to
give you advice on how to improve your
health no you’re going to say everything
about this betrays my expectations of
what you should be and what you stand
for so my goal right now is to help you
understand
why style and image why it can help you
and how it can help you so the first
thing here is you need to write down in
the comments what is your driver this
goes back to a guy named Simon Sonic and
I love his presentations how he talks
about having your why it’s the inner
circle within if you can imagine before
you do things you’ve got to understand
why are you doing them you need that
emotional component because I can tell
you as you’re looking to improve your
wardrobe spend money go out there and
invest in your image you’re going to run
into doubt you’re going to run into
problems you’re going to say you know is
it really worth this and unless you’ve
got that driver that inner core that why
that emotional driver you’re going to
stop you’re going to maybe give up after
a couple weeks gonna see not it’s not
worth it I’ll just go back to what I was
doing even though it wasn’t working very
well so once you’ve got that emotional
driver that could be you want to make
your business successful you want to hit
1 million dollars in sales this year or
maybe it’s your family you say you know
I want to show my kids that I am NOT a
deadbeat that I can actually even though
I got fired from my last two jobs that I
can make a go with this particular
company and I’m going to become the top
salesperson I’m going to have a story
that people are going to talk about
they’re going to use me as an example of
what of great human success that is can
be your why so write it down put it down
there in the comments then all the
sudden you’ve got something that can
help you power through all the obstacles
you’re going to face because I’m going
to be honest with you as you look to
improve yourself if you look to dress
better people are going to ask you why
are you so dressed up why are you making
me look bad what are you going to an
interview or something are you trying to
be are you better than me people are
going to throw out those obstacles and
you’ll realize it’s not about you it’s
about them it’s about how you’re making
them and place that they’re trying to
stay maybe feel a little bit
uncomfortable so when you’ve got your
while you realize hey I’m doing this for
me I’m doing it for my family I’m doing
it for this thing I’m just doing it for
the example that I want to set for those
that have inspired me and helped me get
to where I am so that I can pay them
back so that I can become that person
that they know that I am so again let me
know down in the comments now
personally I’ll share with you guys what
drives me because I wasn’t always you
know a guy wearing a suit talking about
style nowadays and you can go check out
we’ve created it real men real style
we’ve got hundreds and hundreds of
videos millions of views we’ve got apps
so I’ve got infographics like about tons
of stuff sorry ladies most of it’s
geared towards men but I do use the
science of style which I find you can
apply to any sex or do you know you can
def definitely you can apply to anyone
but what drives me is I know where I
come from I come from a trailer park in
West Texas and I remember how people
dressed in those trailer parks that is
not I mean nothing nothing against these
people I mean I’m one of them but it is
something that I know if I wanted to get
into the fashion industry my first
company was a custom clothier if I was
going to sell suits I had to come across
as someone that looked like he
understood what suits were the history
and what they stood for
so that was my wise I realized okay if I
want to be successful but when I got
down deeper I realized you know I want
to be able to build a home and a family
for my kids in my family I’ve never had
a house that I you know had built out so
right now we’re still working on that
dream but to get to that place when I
get up early in the morning and I have
to film sometimes at five o’clock in the
morning yes even now that we’ve had
great success I’m still I’ve got a fire
inside of me that fire is lit because I
realize I’m doing this so that I can be
putting aside money to build a dream
home a place where all of my family
whether it be my wife’s extended family
whether it be my extended family they
can come to Wisconsin and spend time
with us the fridge will always be full
all have guest rooms lots of guest rooms
I’ll have a hundred acres of land that’s
my dream that’s my why that’s my driver
so when you’ve got something like that
you realize a what I’m doing I’m also on
a mission so you can tell I’m pretty
passionate about this but every time I
know that someone dresses better and
someone complements them they feel like
wow this stuff really works and they
build upon that they keep going I
realized that that information I’m
putting out that empowering tools that
I’m providing to people when they use
that stuff and they are becoming better
people that’s you know another thing
that just drives me every single day so
ladies gentlemen write down in the
comment section right now
is going to be your emotional driver
what your why why are you going to try
to improve your image improve your style
so that you can get what you want out of
life Patrick thank you for having me and
I look forward I’ve got a lot more
videos we’re going to get ultra specific
about how clothing should fit what type
of clothing should be in your wardrobe
what type of image each piece sends
we’re going to talk about some of the
science of style I’m going to talk about
ex my experience as a clothing and how
I’ve seen this people actually use
clothing and stuff but guys that’s it
for right now and I say guys but also
ladies because I really talk into a
broad audience let me know if you’ve got
questions I’ll try to engage with you
guys down in the comments take care
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