Press "Enter" to skip to content

Adapt or Die: A Millennial Dining – A Case Study for Entrepreneurs


hello everybody welcome back to case
studies at the biz dock this week we are
looking at adapt or die and some grant
examples of how new businesses are
impacting old businesses and there’s
some things that you could do in your
town which are really really fun and
really interesting if you want to build
a business or if you want to enable
things we’re going to talk about
something that happened recently and
recently you know Millennials get blamed
for a lot of things Millennials are lazy
Millennials are not a good workforce and
a lot of that so this is the load of
crop and what happened recently was
Restaurant Buffalo Wild Wings had an
executive kind of make a comment off
hand to the press
blaming Millennials for not coming to
the restaurant or not appreciating the
restaurant or not liking the food for
this situation happening at the
restaurant hey Buffalo Wild Wings how
about make great food to have a great
atmosphere and maybe adapt well one of
the things they’re doing is they’re
testing takeout and up then I think it’s
Minneapolis Minnesota
they’re testing to Buffalo Wild Wings
that are pure takeout in other words
rather than you know the little takeout
window that’s off to the side like
Chili’s which I don’t really care for
but off to the side of Chili’s there is
this little take-out you could go the
other little door go in there and pick
some stuff up and go home you know
trying hard but the food was never super
quality well Buffalo Wild Wings has been
known for some pretty reasonable fast
casual quality food and so they’re like
well let’s just take that whole takeout
window and let’s build a little mini
restaurant around it with only about 30
seats max so that people come grab
things come home watch Monday Night
Football hang out with your friends do
all that kind of sup and enjoy it well I
think that’s very very interesting and
that’s a way to serve the Millennials
rather than complaining that your
full-size restaurants with your leases
and all the money and everything you got
invested in that which is now going this
way and you don’t want it to and you’re
blaming the Millennials for it no you
know the customer is not the problem so
many industries over the years the
customer is not the problem well
consumer tastes of change no it’s not
that’s a very myopic view the customer
is moving and you haven’t changed you
stayed here and the world went by let’s
take a look at a couple things here
we’ll take a look over here
quality of food you know we have good
and
maybe sort of yes or two no yes no a
quality scale on food on this side you
dine it in you pick it up yourself or
you deliver it and down here at like
zero quality and delivery is the old
stale thin pizza that nobody likes just
bad pizza delivery lives over here
so here’s Buffalo Wild Wings dine in and
kind of had an atmosphere had a lot of
beer and had a lot of things going on
and had games going on as a matter of
fact some friends of mine run a company
called NT n buzz time out in Carlsbad
California and Jeff Berg if you’re
watching hello how are you and they
looked at it and they enabled a bunch of
very cool games at REE Buffalo Wild
Wings so Buffalo Wild Wing was trying to
cater to customer by bringing in games
that work around sports sports trivia
while you’re having your beer enjoying
some time with friends so they tried to
make the atmosphere because quality food
plus an experience is money or quality
food plus convenience is money but if
all you have is an experience but you
don’t have quality and you don’t have
convenience you have nothing so they had
games there and things that would go
real good the trivia and everything I
mentioned Allison things are sliding and
now they’re moving over here to pick it
up yourself so smaller Buffalo Wild
Wings and you pick it up yourself well
you know what that’s kind of a slow
enablement because there’s other things
many of us regardless of the city you
live in you probably know of a really
cool little restaurant of someplace
that’s got really good food maybe a
family runs it’d be even a larger place
but you really like it and what they’ve
done they’ve been enabled by the digital
future and the digital future brings you
grub hub or eat which is Yelp or add or
– or even deliveries by the car services
there’s a couple car service including
one I can’t mention because my wife
refuses to let me use it anymore because
of how they treat women lesson learned
and you can call them and get stuff
delivered so what’s interesting is now
you can be a local hotspot which is not
like the frenzied of activity going on
here and you’re still delivering to
people at home and what Millennials want
more anything else guess what they’re
asking for quality and they’re asking to
raise nutrition which means fried food
goes down extra fatty foods go
maybe it’s a guilty pleasure some nice
fatty ribs or something but for the most
part they want to be healthier that’s
how things like blue apron where you can
just get the whole thing home and it’s
like everything is shopped for you you
open the box you make your recipe it’s
all there
that’s one way to do it or find great
places come here which brings me to a
wild thought Patrick and I were talking
earlier today we’re saying WOW what if
people started building virtual
restaurants like get yourself equipped
so that you could actually sell as a
restaurant you can do it you can get a
permit you can do it below certain
amount and you are actually making food
that gets delivered like my brand-new
producer you know runs a place called
clearly cookie so find her it act
clearly cookies all sorts of really
great cookies here and I’m going to see
some new followers and go check it out
because imagine if you had rub hub or
somebody pick up the cookies for a
birthday party now you don’t even have
to go get them they can go get picked up
there’s things that you can do and I
think personally that what we’re seeing
here is a whole new level of enablement
for the entrepreneur make your own
restaurant at home you know be a service
provider that brings that out and put
yourself right there in the middle
Millennials that want high quality stuff
you know wouldn’t take much
word-of-mouth to be popular and you
don’t need to have this enormous least
place to do it you might need to have a
small you know kitchen again with a
permit from the city but you could pull
it off and get you in position my number
one thing that this week was you know
you have to adapt or die and the
restaurants that are not adapting and
are just going to die is people like
they’ve forgotten that their memory
their menu is not good people like
Applebee’s and I like the name names and
pick on anybody but they’re all just
sliding and dying and then you go to
things like Denny’s you don’t go there
you end up there after the concert at 11
o’clock where there’s nothing else
downtown and you actually go there and
eat something while you’re hanging out
with friends while you’re waiting for
your hearing to come back after the
Metallica concert yes they’re still
around so when you step back and look at
it I see that there’s digital enablement
that’s happened at the hand of
entrepreneurs and there’s an
entrepreneurial opportunity
for you to do things in the food space
as the legacy stumbles and there’s
Millennials and Gen X’s and generalize
that have got their money they want it
to be convenient they eat home they
enjoy that and they just want healthy
good quality food and a little bit of
coolness and that’s where it goes so
that’s it the customer is not the
problem the Millennials aren’t the
problem their tastes are moving to where
their dollars will be spent it’s up to
you to move and meet them and build
quality food even a good experience
still brings them in if it’s quality
food with a good experience you can win
dollars that way or if it’s quality food
that you’ve made convenient to get you
can win that way and remember go check
out at clearly cookies and be a follower
of that and if you’re here in Dallas get
yourself some cookies so I need the
pillow all right thank you for watching
please subscribe to value team at the
best channel on the internet for
entrepreneurial content until next time
I’m Thomas Rosen I hope I left you
better than [Music]
Please follow and like us: