Press "Enter" to skip to content

5 Ways to Create Strategic Partnerships


in this episode it is very important
episode I’m going to be telling you
we’re going to talk about we’re going to
discuss I’m going to give you can tell
you five pointers okay today I’m going
to be sharing with you my five today I
want to share with you five ways on how
to have strategic partnerships why may
you ask every entrepreneur wants to
create following that really fits their
brand it translates into sales it leads
to exposure and ultimately main success
point number one is ABP you learned it
in kindergarten you’re going to learn it
again ABC and it’s not always be closing
for me it’s always be creating always be
cautious always be curious and what I
mean by curious is when you’re talking
to someone you’re talking about your
brand I hate that whole sale be closing
things feel so strategic and and like
you want something from them you I don’t
like when people talk to me with agendas
whether they’re a parent or hidden when
I talk to people I just want to know
about them I want to know what they’re
doing why they’re doing it what they’re
passionate about if that aligns with
what you’re doing and maybe you leave it
in hey I really love what you’ve got
going on maybe there’s something in the
future for us to work together on you
know we want to build relationships like
that and build strategic partnership you
want it to be more organic that building
trust it just comes more natural and
trust me your creativity will really
slow because you don’t have a hidden
agenda point number two is you really
want to know the difference between a
main partner and a new partner a main
partner is someone who’s been with you
from beginning through thick and thin
it’s a give and take situation they need
you you need them you work together if
there’s a mistake or misstep you sit
down you hash it out and you figure out
what’s going to be the best outcome now
a new partner if someone you want to
test out for me if someone new in
manufacturing it’s a news
Everitt company they’re kind of on a
trial basis to give them a few months or
one project to prove themselves or just
make sure that the relationship is right
for you their product is right for you
and it’s something that you can see
long-term and eventually either turn
them into a main partner or find it in
stores in any business you’re always
looking for new partners you always want
to find backup for me it’s more
manufacturers more fabric tourism who’s
making tags and labels that are better I
love things that are made in the United
States so I’m constantly trying to find
companies which can compete with
overseas pricing if I can keep every
single aspect of my manufacturing in the
United States I’m from here and I just
want to cultivate the manufacturing
industry and make sure that I can do my
part to keep people’s jobs intact
sorry for you in China who are listening
this but you’re not manufacturing my
number three is alignment and when
you’re talking about alignment within
strategic partnerships I’m mainly
talking about the people who are
promoting my brand
Who am I going to align myself with to
where my brand represent my brand be
seen so it’s more of a visual aspect of
alignment I want to make sure that for
instance my Instagram social media
influencers you know they’re not
drinking and smoking and there’s not a
bunch of naked pictures I want to make
sure that they are representing what I’m
doing to the coolest you know they look
good in the clothes they have a great
attitude so they haven’t put outlook on
life do they have a story that can
really inspire people when I’m looking
at my alignment I want to make sure that
their vision of what they’re trying to
do is aligned with my vision and what
I’m trying to do number four is you want
to be selected and know when to say you
know as female entrepreneur and a
nurturer I have the wrong desire to be a
yes person and that’s something that I
personally have to really fight and you
know a lot of times it backfires it’s a
mistake I’m a mom I am a nurturing
person I love to cater to people and
help here that is I mean I’m strong and
don’t have my ideas construct me am
strong as hell like even if you arm
wrestle me right now like somebody’s
real chicken arms believe I will arm
wrestle your ass
right now but being a woman for myself I
don’t know about you I hate to say no
that’s one thing that I learned to be
strong on is if I don’t feel it I do a
lot of things like dealing if I don’t
kill you
I don’t feel what this saying is true or
honest if there’s more little tiny red
flags you have to say no because it can
destroy your business it can destroy
your relationship and it can destroy
most of all your spirit number five
which is my favorite key better protect
us before you wreck yourself and what I
mean by that is you really have to
legally protect yourself when it comes
to align yourself with manufacturers
with Instagram social media influencers
with anyone who’s doing anything with
you I mean even your employees you have
to protect yourself whether it’s making
sure they are categorized writer they a
1099 are they an employee
how are the taxes working whether their
lunch breaks like if they’re working
over 40 hours you have to keep all these
things into consideration when you’re
working with manufacturers are they
legal do they have you know their
business licenses are they running a an
ethical business you have to take that
into consideration when you’re working
with social media influencers you really
have to make sure that after your
contract is over they’re not
bad-mouthing you you know not trying to
create competing businesses and there’s
so many things that you really have to
do to protect yourself I cannot stress
you know how important it is to have
contracts in place so that there is
never any gray areas because you think
someone’s your friends and at the end of
the day they’re looking out for
themselves so you need to look out for
yourself and you can do that in a
moralistic nice loving way and it can be
very relieved in a nice contract of
signed and dated and Sam protect
yourself those are my five points on
specific partnerships and you can
comment below because I would love to
know the mistakes that you’ve made so
that I can also learn from you as much
as you learn from me
I don’t forget to subscribe to us
because we’re trying to get to a million
subscribers alright guys have a good day
we’ll see you later and I’m going to sit
on this because my butthurt about
strategic partnerships made my butt hurt
[Music]
you [Music]
Please follow and like us: