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Men With Mojo Video Profile on Russell Simmons: #27


Russell Simmons born October fourth 1957
in Queens New York Russell Simmons
entrepreneur American entrepreneur
co-founded the pioneering hip-hop label
def jam along with Rick Rubin he has a
net worth of five hundred million
dollars so definitely doing his thing
and has done his thing he’s been doing
this for a very very long time he
started out again he’s born in Queens he
started out as a local street hustler
back in the 70s in the late 70s he soon
decided that wasn’t for him that the
street drug dealing life wasn’t for him
he soon enrolled in a local community
college in Harlem New York soon after he
started on the side in his spare time
from his from his college studies he
began to promote a party’s local hip-hop
parties in the harlem in queens area and
he also started to promote local acts
one of which is run DMC and also Kurtis
Blow now run DMC we know his brother
Joseph Simmons Reverend run run everyone
at home when half of a one-third of run
DMC Russell Simmons was also part of
promoting the shows for Run DMC making
sure that people camp came to the shows
and just doing all of the marketing type
stuff for for the shows so that’s how we
got started out soon after he said it’s
a produced record so it wasn’t just
about promoting parties and promoting
shows it was about producing some
records and getting his name as an
executive producer or producer Russell
Simmons Brent shot and did other things
so now he has his rush communications
umbrella which again what else what
isn’t he doing he has the def Comedy Jam
so which is a local let’s say a
traveling comedy show with all the
biggest comedians come out and perform
live for studio audience audiences he
has his clothing label phat farm which
of course we all know and have heard
about he also has a visa debit card
program which it’s called the rush card
so it’s mainly geared towards
african-americans well I guess it
started out maybe maybe geared towards
african-americans but the the goal of
the card is to establish credit for
those with less than this
or those with low credit scores or not
so great credit history so during the
life of the community he’s a huge huge
philanthropist he’s known to a fight
various causes whether it be for civil
rights whether it be for peace in the
hip-hop community and that’s Russell
Simmons he’s definitely doing his thing
he’s a man with mojo
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