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Cars: The 2007 NAIAS Car Show in Detroit part 6


here we are in the GMC truck area you
can see that they have the arcadia here
this year now this is this seems to be a
bit of a big deal for this company this
is one of their new models that sort of
really trying to create a lot of buzz
about this year and speaking of buzz if
you look here in this actual GMC section
you see that we have a bit of a meeting
that’s about to start up look over there
to see all the cameras display this is
really common they always attending to
garner excited about their products
these guys have no shortage of
excitement I think that these guys have
actually gone out of the way to sort of
reinvigorate excitement and approach
issues that people are concerned with
like gas mileage and efficiency and
things like that
so here we are in the subsection you see
here behind me we have one in sobs
concept cars now one of the things i
always find interesting is when you come
into the section of one of these these
automakers it actually feels like
they’re branded products someone’s gone
through a lot of trouble to make sure
that the saab area feels like a sob area
another sounds sort of like cheesy
marketing speak but it’s not just little
sort of details like the floor and
really make you feel like you’re you’re
sort of in line with the product sort of
overall feeling the Hummer section feels
like the Hummer section and the soft
section really does feel like the saab
section so I like a lot of the designs
these guys have done I’ve questioned
some of their design choices in the past
they’ve really evolved their branding
created a really nice clean aesthetic
behind me I have something that’s
nothing short of impressive this is a
Saab arrow X concept car just look at
this thing I think a picture’s worth a
thousand words in this case
[Music]
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