I have been studying the evolution of
the cities and the impact of information
technology and Mora I’m doing this the
more I see the importance to understand
the signs of our humanity let me
illustrate them
can I ask you please to close your eyes
all of you
imogena imagine you have to leave the
city in which you are living now in
which city would you like to go in which
city would you like to move and why
open your eyes all of you I have asked
this question a thousands of times and
I’m getting two categories of answers in
the first category people are telling me
I want to move to that city because I
have my parents who are living there I
was born there or I had great vacations
with my children I met my wife my
husband so people are saying I want to
move to that city because I have great
memories great souvenirs in the other
category people are telling me I want to
move to this city because I heard I have
read articles have seen multiple videos
about it documentaries people told me
there are lots of jobs so people are
moving to this city because they are
dreaming about it but in the time where
technology is important I’ve never heard
anyone telling me I want to move to this
city because I can manage all my
utilities online I can pay my bills
online I can access to the government
services online
I can remotely manage my utilities my
villa from my mobile phone
the irony is that we are told that
technology is great for us
information technology being developed
and in fact we don’t value that when
there is a criteria that we’re in which
city would you like to go
we wouldn’t select that city because
it’s using or leveraging the use of
technology information technology
so the question I have is we are invaded
by technology how this technology
actually will be will value our time
will value ourselves in the future and
if I want to plan for the future
I need to understand my past do you know
when cities were created about 12,000
years ago what is interesting to me is
actually why these first people at that
time invented the concept of the city
and also very interesting is why the
other people decided to move to this new
type of city this new innovation and the
answer is simple because the city
created value to them so let’s see in
the history how cities is creating value
long time ago
you know tribes were fighting together
against each others so people we are
moving to the cities to get security and
safety more recently in the 50s we are
looking for a better quality of life we
are lucky we want to go to the
restaurant we want to have coffee with
friends so people are moving to the city
to find jobs and this quality of life we
are calling this the modern city in the
seventies something great happened to us
we invented the fiber optics and with
the fiber optics actually we invented
broadband communications in tonight
and what does it brings to to the cities
is that we actually have created new job
this technology the use of technology
has created new jobs and innovations in
our city ISM then the information is
flourishing we are sharing more and more
data more and more information and also
the name the different types of cities
so we have the economic cities the
intelligence city the green city the eco
city will be question city the word city
and in 2010 there is a new concept
coming this smart city and that the
concept of the smart city was created by
the ICT industry and with this they
launched the value proposition that the
use of technology the use of information
technology in our city will actually
create value to them to us so the future
will tell us about this but now I’m
interested to foresee actually how this
future will look like
you know this far future what we know
technology is here but I hope you agree
with me that in the future the most
important thing in our city is us we
should be the core of the city
technology is here so we will be
surrounded by sensors in our cities
sensors are like CCTV cameras water
pressure temperature and oil our mobile
phone these sensors are actually very
important because they are transforming
an information in our environment into a
data and this data will be captured in
systems like fogs clouds Internet
CyberKnife Skynet and what we do with
this data we will have to analyze them
we will analyze this data and from this
analysis the most important will
actually to create value to create urban
value and why do we create urban value
is to develop a sustainable city a city
where we can have a social balance a
city where there is a healthier
environment a city where we can have a
economic prosperity so now you can ask
me the question is but how can I create
value how we will create value
thanks to this information technology so
because I have an engineer background I
will give my answer from the engineer
senses
they are very important and they will
continue to be do you think all senses
have already been created of course not
imagine this clicker if I point to you
and I could get maybe your stress level
it hasn’t been invented yet and actually
if I point in this direction to my wife
Bertie I would get the highest result of
stress with this new information with
this new information I can connect dots
I can create new software there is a new
area error of software innovation after
this hardware innovation and what about
the business model business model are
made because of what we know we are
creating value delivering value based on
what we know of this environment of the
economic environment imagine I have more
information about this in the
environment if I have more information
maybe I can manage more my risk during
this business model I can mitigate my
risk reduce my contingencies and
actually reduce my Costa and be more
competitive on the market so by
leveraging the use of information the
use of analysis the use of artificial
intelligence and simulations I can
improve actually my business models and
develop disruptive business model
innovations
but these innovations for me are
meaningless if they are not
human-centered they have to make us
proud as a human and when they are
human-centered we can develop three big
pillars of innovations environmental
innovations we can fight this pollution
this climate change social innovation
and create new jobs and better balance
in our cities and economic innovations
where we can improve the prosperity of
our businesses our entrepreneurs SMEs in
all our cities and this in the end for
me is creating a more sustainable city a
more human City but you understand the
more you innovator the more you’re
changing the cities in which we live and
the more you’re changing the cities the
more you are changing ourselves I
recommend
you’re developing more human-centered
innovations in order to develop our
future cities and to continue to sustain
our humanity thank you very much
[Applause]
the cities and the impact of information
technology and Mora I’m doing this the
more I see the importance to understand
the signs of our humanity let me
illustrate them
can I ask you please to close your eyes
all of you
imogena imagine you have to leave the
city in which you are living now in
which city would you like to go in which
city would you like to move and why
open your eyes all of you I have asked
this question a thousands of times and
I’m getting two categories of answers in
the first category people are telling me
I want to move to that city because I
have my parents who are living there I
was born there or I had great vacations
with my children I met my wife my
husband so people are saying I want to
move to that city because I have great
memories great souvenirs in the other
category people are telling me I want to
move to this city because I heard I have
read articles have seen multiple videos
about it documentaries people told me
there are lots of jobs so people are
moving to this city because they are
dreaming about it but in the time where
technology is important I’ve never heard
anyone telling me I want to move to this
city because I can manage all my
utilities online I can pay my bills
online I can access to the government
services online
I can remotely manage my utilities my
villa from my mobile phone
the irony is that we are told that
technology is great for us
information technology being developed
and in fact we don’t value that when
there is a criteria that we’re in which
city would you like to go
we wouldn’t select that city because
it’s using or leveraging the use of
technology information technology
so the question I have is we are invaded
by technology how this technology
actually will be will value our time
will value ourselves in the future and
if I want to plan for the future
I need to understand my past do you know
when cities were created about 12,000
years ago what is interesting to me is
actually why these first people at that
time invented the concept of the city
and also very interesting is why the
other people decided to move to this new
type of city this new innovation and the
answer is simple because the city
created value to them so let’s see in
the history how cities is creating value
long time ago
you know tribes were fighting together
against each others so people we are
moving to the cities to get security and
safety more recently in the 50s we are
looking for a better quality of life we
are lucky we want to go to the
restaurant we want to have coffee with
friends so people are moving to the city
to find jobs and this quality of life we
are calling this the modern city in the
seventies something great happened to us
we invented the fiber optics and with
the fiber optics actually we invented
broadband communications in tonight
and what does it brings to to the cities
is that we actually have created new job
this technology the use of technology
has created new jobs and innovations in
our city ISM then the information is
flourishing we are sharing more and more
data more and more information and also
the name the different types of cities
so we have the economic cities the
intelligence city the green city the eco
city will be question city the word city
and in 2010 there is a new concept
coming this smart city and that the
concept of the smart city was created by
the ICT industry and with this they
launched the value proposition that the
use of technology the use of information
technology in our city will actually
create value to them to us so the future
will tell us about this but now I’m
interested to foresee actually how this
future will look like
you know this far future what we know
technology is here but I hope you agree
with me that in the future the most
important thing in our city is us we
should be the core of the city
technology is here so we will be
surrounded by sensors in our cities
sensors are like CCTV cameras water
pressure temperature and oil our mobile
phone these sensors are actually very
important because they are transforming
an information in our environment into a
data and this data will be captured in
systems like fogs clouds Internet
CyberKnife Skynet and what we do with
this data we will have to analyze them
we will analyze this data and from this
analysis the most important will
actually to create value to create urban
value and why do we create urban value
is to develop a sustainable city a city
where we can have a social balance a
city where there is a healthier
environment a city where we can have a
economic prosperity so now you can ask
me the question is but how can I create
value how we will create value
thanks to this information technology so
because I have an engineer background I
will give my answer from the engineer
senses
they are very important and they will
continue to be do you think all senses
have already been created of course not
imagine this clicker if I point to you
and I could get maybe your stress level
it hasn’t been invented yet and actually
if I point in this direction to my wife
Bertie I would get the highest result of
stress with this new information with
this new information I can connect dots
I can create new software there is a new
area error of software innovation after
this hardware innovation and what about
the business model business model are
made because of what we know we are
creating value delivering value based on
what we know of this environment of the
economic environment imagine I have more
information about this in the
environment if I have more information
maybe I can manage more my risk during
this business model I can mitigate my
risk reduce my contingencies and
actually reduce my Costa and be more
competitive on the market so by
leveraging the use of information the
use of analysis the use of artificial
intelligence and simulations I can
improve actually my business models and
develop disruptive business model
innovations
but these innovations for me are
meaningless if they are not
human-centered they have to make us
proud as a human and when they are
human-centered we can develop three big
pillars of innovations environmental
innovations we can fight this pollution
this climate change social innovation
and create new jobs and better balance
in our cities and economic innovations
where we can improve the prosperity of
our businesses our entrepreneurs SMEs in
all our cities and this in the end for
me is creating a more sustainable city a
more human City but you understand the
more you innovator the more you’re
changing the cities in which we live and
the more you’re changing the cities the
more you are changing ourselves I
recommend
you’re developing more human-centered
innovations in order to develop our
future cities and to continue to sustain
our humanity thank you very much
[Applause]
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