stop competing on price if you want to
have a long-term sustainable advantage
drive money into your company and into
your wallet then you can’t compete on
price you have to find another way to
stand out and charge a premium for what
you’re doing if you want to have success
in the long term as an entrepreneur
otherwise it’s a race to the bottom
you’re always competing on thin margins
and you’re never gonna have success as a
business owner hi I’m Evan Carmichael
I believe the hungry entrepreneurs
deserve help and today I mention a
question from a YouTube viewer love you
guys YouTube viewer lack one two one two
IV whatever that means
wrote in hey Evan I have started a
service business that is specialized in
window cleaning it’s so hard to get
customers I have all the professional
equipment and I do not charge much
what’s a good way to get customers so
first of all you’ve told me nothing
about your business you’re a window
cleaner that’s great there’s tons of
window cleaners I don’t want you
competing on price if you get customers
who are always beating you down on price
you’re gonna end up working for minimum
wage or less it’s not gonna be worth
your time you’re gonna get stressed out
you’re gonna feel defeated and you’re
gonna think hey you know what it’s
better and less stressful to go out and
get a job you have to find a way to
stand out as a window cleaner
what’s wrong with most window cleaning
companies I don’t know you have to tell
me what makes you different why should I
hire you over every other window
cleaning company or over doing it myself
you have to communicate that message you
have to come up with it yourself know
what makes you stand out and it has to
be real there’s got to be something that
you feel you have to get into this
business because you feel that the other
winning cleaning companies they suck
they’re all doing it wrong there’s a
huge hole in the marketplace and you’re
gonna jump in and solve it if you’re
just getting into window cleaning
because you think it’s an opportunity to
make a quick buck it’s not gonna happen
stop now go back and get a job you have
to love cleaning windows you have to
bring something that nobody else is
doing and use that in all your messaging
what is different about your window
cleaning company that people would want
to pay a premium for versus everybody
else that’s out there
instead of struggling over price and
competing with everybody at the bottom
you have to separate yourself and come
up and it has to be tangible it’s got to
be real there has to be something that’s
different special unique about what you
do and communicate that in every
conversation with potential customers or
anybody who could potentially help your
business when you wrote to me you wrote
just to say I have a window cleaning
business and I have professional
equipment that means nothing to me this
is your opportunity to tell guys like me
why you are different what is wrong with
the market how can you fix it that
nobody else can do it and what’s the
benefit to me make me care and if I
believe we not strongly enough then
price will be my last concern and those
are the clients that you want to get out
and they’ll be your best clients they’ll
be repeat clients they’ll bring on more
business for you they’ll refer their
friends to you and that’s the way to
build a successful service based
business
I know it’s hard I know when you’re
first starting up it’s hard you want to
get your first customers you’re trying
to do everything yourself things are
overwhelming but this is really really
important like this you have to care
about you have to be in this business
for a reason not just to make money and
maybe you have that reason already and
it’s just not coming out and how you
communicate it but it’s so important to
have that message if you don’t you’re
not gonna build a huge and successful
company and I want that for you I want
you to have a company that you can hang
your hat on and say I built that I’m
proud of what I did you want to go to
work every day feeling great about what
you’re doing
so get your messaging down good luck
communicate it to everybody and you will
get more business for those of you
watching you liked the video please give
it a thumbs up below it makes you want
to do more for you and I want to hear
from you what do you think about this
video leave it in the comment section
below I always read those I really love
seeing those come in even if you’ve left
the comment before leave another one
that makes my morning really every time
I see them come in and if you have a
question for your own company I’d love
to try to answer it for you if you leave
in the comment section below thank you
guys
see you soon
you
have a long-term sustainable advantage
drive money into your company and into
your wallet then you can’t compete on
price you have to find another way to
stand out and charge a premium for what
you’re doing if you want to have success
in the long term as an entrepreneur
otherwise it’s a race to the bottom
you’re always competing on thin margins
and you’re never gonna have success as a
business owner hi I’m Evan Carmichael
I believe the hungry entrepreneurs
deserve help and today I mention a
question from a YouTube viewer love you
guys YouTube viewer lack one two one two
IV whatever that means
wrote in hey Evan I have started a
service business that is specialized in
window cleaning it’s so hard to get
customers I have all the professional
equipment and I do not charge much
what’s a good way to get customers so
first of all you’ve told me nothing
about your business you’re a window
cleaner that’s great there’s tons of
window cleaners I don’t want you
competing on price if you get customers
who are always beating you down on price
you’re gonna end up working for minimum
wage or less it’s not gonna be worth
your time you’re gonna get stressed out
you’re gonna feel defeated and you’re
gonna think hey you know what it’s
better and less stressful to go out and
get a job you have to find a way to
stand out as a window cleaner
what’s wrong with most window cleaning
companies I don’t know you have to tell
me what makes you different why should I
hire you over every other window
cleaning company or over doing it myself
you have to communicate that message you
have to come up with it yourself know
what makes you stand out and it has to
be real there’s got to be something that
you feel you have to get into this
business because you feel that the other
winning cleaning companies they suck
they’re all doing it wrong there’s a
huge hole in the marketplace and you’re
gonna jump in and solve it if you’re
just getting into window cleaning
because you think it’s an opportunity to
make a quick buck it’s not gonna happen
stop now go back and get a job you have
to love cleaning windows you have to
bring something that nobody else is
doing and use that in all your messaging
what is different about your window
cleaning company that people would want
to pay a premium for versus everybody
else that’s out there
instead of struggling over price and
competing with everybody at the bottom
you have to separate yourself and come
up and it has to be tangible it’s got to
be real there has to be something that’s
different special unique about what you
do and communicate that in every
conversation with potential customers or
anybody who could potentially help your
business when you wrote to me you wrote
just to say I have a window cleaning
business and I have professional
equipment that means nothing to me this
is your opportunity to tell guys like me
why you are different what is wrong with
the market how can you fix it that
nobody else can do it and what’s the
benefit to me make me care and if I
believe we not strongly enough then
price will be my last concern and those
are the clients that you want to get out
and they’ll be your best clients they’ll
be repeat clients they’ll bring on more
business for you they’ll refer their
friends to you and that’s the way to
build a successful service based
business
I know it’s hard I know when you’re
first starting up it’s hard you want to
get your first customers you’re trying
to do everything yourself things are
overwhelming but this is really really
important like this you have to care
about you have to be in this business
for a reason not just to make money and
maybe you have that reason already and
it’s just not coming out and how you
communicate it but it’s so important to
have that message if you don’t you’re
not gonna build a huge and successful
company and I want that for you I want
you to have a company that you can hang
your hat on and say I built that I’m
proud of what I did you want to go to
work every day feeling great about what
you’re doing
so get your messaging down good luck
communicate it to everybody and you will
get more business for those of you
watching you liked the video please give
it a thumbs up below it makes you want
to do more for you and I want to hear
from you what do you think about this
video leave it in the comment section
below I always read those I really love
seeing those come in even if you’ve left
the comment before leave another one
that makes my morning really every time
I see them come in and if you have a
question for your own company I’d love
to try to answer it for you if you leave
in the comment section below thank you
guys
see you soon
you
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